Mapping consumer mindset: key to EV mass market appeal

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cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-248d6b0443":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:07:59Z","dc:title":"Global renewables","xdm:linkURL":"/en_gl/industries/energy-resources/global-renewables"}}"> <a href="/en_gl/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Global renewables</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-c5fde9b454":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:07:59Z","dc:title":"Climate and decarbonization","xdm:linkURL":"/en_gl/services/assurance/climate-decarbonization"}}"> <a href="/en_gl/services/assurance/climate-decarbonization" data-cmp-clickable class="cmp-navigation__item-link">Climate and decarbonization</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-9c7ac5f6dd":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:07:59Z","dc:title":"Environment, Health and Safety (EHS) Services","xdm:linkURL":"/en_gl/services/environment-health-safety/services"}}"> <a href="/en_gl/services/environment-health-safety/services" data-cmp-clickable class="cmp-navigation__item-link">Environment, Health and Safety (EHS) Services</a> </li> </ul> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-0" data-cmp-data-layer="{"navigation-ceed4cbd73-item-a711b170d9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:55:02Z","dc:title":"Industries","xdm:linkURL":"/en_gl/industries"}}"> <a href="/en_gl/industries" data-cmp-clickable class="cmp-navigation__item-link">Industries</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-6f5335b909":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Advanced manufacturing and mobility","xdm:linkURL":"/en_gl/industries/advanced-manufacturing"}}"> <a href="/en_gl/industries/advanced-manufacturing" data-cmp-clickable class="cmp-navigation__item-link">Advanced manufacturing and mobility</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-8df798bc9d":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Aerospace and defense","xdm:linkURL":"/en_gl/industries/aerospace-defense"}}"> <a href="/en_gl/industries/aerospace-defense" data-cmp-clickable class="cmp-navigation__item-link">Aerospace and defense</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-33c0310542":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Automotive","xdm:linkURL":"/en_gl/industries/automotive"}}"> <a href="/en_gl/industries/automotive" data-cmp-clickable class="cmp-navigation__item-link">Automotive</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-b8735ef4af":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Chemicals and advanced materials","xdm:linkURL":"/en_gl/industries/chemicals"}}"> <a href="/en_gl/industries/chemicals" data-cmp-clickable class="cmp-navigation__item-link">Chemicals and advanced materials</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-c58dadeab7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"EY-Nottingham spirk innovation hub","xdm:linkURL":"/en_gl/ey-nottingham-spirk-innovation-hub"}}"> <a href="/en_gl/ey-nottingham-spirk-innovation-hub" data-cmp-clickable class="cmp-navigation__item-link">EY-Nottingham spirk innovation hub</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-a1c590b33f":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Future mobility","xdm:linkURL":"/en_gl/insights/emobility"}}"> <a href="/en_gl/insights/emobility" data-cmp-clickable class="cmp-navigation__item-link">Future mobility</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-a1033e8ac2":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Industrial products","xdm:linkURL":"/en_gl/industries/industrial-products"}}"> <a href="/en_gl/industries/industrial-products" data-cmp-clickable class="cmp-navigation__item-link">Industrial products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-461fdabb34":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Mobility lens suite","xdm:linkURL":"/en_gl/industries/automotive/mobility-lens-suite"}}"> <a href="/en_gl/industries/automotive/mobility-lens-suite" data-cmp-clickable class="cmp-navigation__item-link">Mobility lens suite</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-ae2158beb5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:59:44Z","dc:title":"Transportation","xdm:linkURL":"/en_gl/industries/transportation"}}"> <a href="/en_gl/industries/transportation" data-cmp-clickable class="cmp-navigation__item-link">Transportation</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-3aad2571ee":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Consumer","xdm:linkURL":"/en_gl/industries/consumer-products-retail"}}"> <a href="/en_gl/industries/consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Consumer</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-0538fd2795":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:34:39Z","dc:title":"Consumer products","xdm:linkURL":"/en_gl/industries/consumer-products"}}"> <a href="/en_gl/industries/consumer-products" data-cmp-clickable class="cmp-navigation__item-link">Consumer products</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7bcce8840e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-02-12T06:37:06Z","dc:title":"Retail","xdm:linkURL":"/en_gl/industries/retail"}}"> <a href="/en_gl/industries/retail" data-cmp-clickable class="cmp-navigation__item-link">Retail</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-c4dbf550ec":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-02-12T06:37:06Z","dc:title":"The future consumer ","xdm:linkURL":"/en_gl/future-consumer-index"}}"> <a href="/en_gl/future-consumer-index" data-cmp-clickable class="cmp-navigation__item-link">The future consumer </a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-d8fbca8523":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-02-12T06:37:06Z","dc:title":"Sustainability","xdm:linkURL":"/en_gl/industries/sustainability-consumer-products-retail"}}"> <a href="/en_gl/industries/sustainability-consumer-products-retail" data-cmp-clickable class="cmp-navigation__item-link">Sustainability</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-24009efe4c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Energy and resources","xdm:linkURL":"/en_gl/industries/energy-resources"}}"> <a href="/en_gl/industries/energy-resources" data-cmp-clickable class="cmp-navigation__item-link">Energy and resources</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7bf73bb176":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:08:38Z","dc:title":"Customer experience transformation","xdm:linkURL":"/en_gl/industries/energy-resources/customer-experience-transformation"}}"> <a href="/en_gl/industries/energy-resources/customer-experience-transformation" data-cmp-clickable class="cmp-navigation__item-link">Customer experience transformation</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-8c061850b6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:13Z","dc:title":"Digital grid services","xdm:linkURL":"/en_gl/industries/energy-resources/power-utilities-digital-grid-services"}}"> <a href="/en_gl/industries/energy-resources/power-utilities-digital-grid-services" data-cmp-clickable class="cmp-navigation__item-link">Digital grid services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-0e1f52eef9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:08:58Z","dc:title":"Digital mine","xdm:linkURL":"/en_gl/industries/energy-resources/mining-metals-digital-mine"}}"> <a href="/en_gl/industries/energy-resources/mining-metals-digital-mine" data-cmp-clickable class="cmp-navigation__item-link">Digital mine</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7e8ce6d4b3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"Digital navigator for mining","xdm:linkURL":"/en_gl/industries/energy-resources/mining-metals-digital-navigator"}}"> <a href="/en_gl/industries/energy-resources/mining-metals-digital-navigator" data-cmp-clickable class="cmp-navigation__item-link">Digital navigator for mining</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7e0567cf40":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-11T13:08:58Z","dc:title":"Digital operations services for oil and gas","xdm:linkURL":"/en_gl/industries/oil-gas/digital-operation-services"}}"> <a href="/en_gl/industries/oil-gas/digital-operation-services" data-cmp-clickable class="cmp-navigation__item-link">Digital operations services for oil and gas</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-5f76302636":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"Energy industry cloud for SAP solutions","xdm:linkURL":"/en_gl/alliances/sap/energy-industry-cloud-sap-solutions"}}"> <a href="/en_gl/alliances/sap/energy-industry-cloud-sap-solutions" data-cmp-clickable class="cmp-navigation__item-link">Energy industry cloud for SAP solutions</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-d096544977":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"Global renewables","xdm:linkURL":"/en_gl/industries/energy-resources/global-renewables"}}"> <a href="/en_gl/industries/energy-resources/global-renewables" data-cmp-clickable class="cmp-navigation__item-link">Global renewables</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-b720a52ce3":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"Strategy consulting","xdm:linkURL":"/en_gl/industries/energy-resources/strategy-consulting"}}"> <a href="/en_gl/industries/energy-resources/strategy-consulting" data-cmp-clickable class="cmp-navigation__item-link">Strategy consulting</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-80a79318f8":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-03-12T11:51:39Z","dc:title":"UtilityWave","xdm:linkURL":"/en_gl/industries/energy-resources/power-utilities-utilitywave"}}"> <a href="/en_gl/industries/energy-resources/power-utilities-utilitywave" data-cmp-clickable class="cmp-navigation__item-link">UtilityWave</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7f5c8b67b6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Financial services","xdm:linkURL":"/en_gl/industries/financial-services"}}"> <a href="/en_gl/industries/financial-services" data-cmp-clickable class="cmp-navigation__item-link">Financial services</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-97a0189e72":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Banking and capital markets","xdm:linkURL":"/en_gl/industries/banking-capital-markets"}}"> <a href="/en_gl/industries/banking-capital-markets" data-cmp-clickable class="cmp-navigation__item-link">Banking and capital markets</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-245409e87c":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Insurance","xdm:linkURL":"/en_gl/industries/insurance"}}"> <a href="/en_gl/industries/insurance" data-cmp-clickable class="cmp-navigation__item-link">Insurance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-edc513c73e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Wealth and asset management","xdm:linkURL":"/en_gl/industries/wealth-asset-management"}}"> <a href="/en_gl/industries/wealth-asset-management" data-cmp-clickable class="cmp-navigation__item-link">Wealth and asset management</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-00f5b32aa5":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Sustainable finance","xdm:linkURL":"/en_gl/insights/sustainability-financial-services"}}"> <a href="/en_gl/insights/sustainability-financial-services" data-cmp-clickable class="cmp-navigation__item-link">Sustainable finance</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-f72572016e":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:31Z","dc:title":"Fintech and ecosystems","xdm:linkURL":"/en_gl/industries/banking-capital-markets/fintech-ecosystems"}}"> <a href="/en_gl/industries/banking-capital-markets/fintech-ecosystems" data-cmp-clickable class="cmp-navigation__item-link">Fintech and ecosystems</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-2af7c3dbff":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Government and infrastructure ","xdm:linkURL":"/en_gl/industries/government-public-sector"}}"> <a href="/en_gl/industries/government-public-sector" data-cmp-clickable class="cmp-navigation__item-link">Government and infrastructure </a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-2367920df4":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Data and technology","xdm:linkURL":"/en_gl/industries/government-public-sector/digital-government"}}"> <a href="/en_gl/industries/government-public-sector/digital-government" data-cmp-clickable class="cmp-navigation__item-link">Data and technology</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-b10d9e72f1":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Education","xdm:linkURL":"/en_gl/industries/government-public-sector/education-services"}}"> <a href="/en_gl/industries/government-public-sector/education-services" data-cmp-clickable class="cmp-navigation__item-link">Education</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-eed422f4d9":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Human services","xdm:linkURL":"/en_gl/industries/government-public-sector/human-social-services"}}"> <a href="/en_gl/industries/government-public-sector/human-social-services" data-cmp-clickable class="cmp-navigation__item-link">Human services</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-6bcf906acb":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Infrastructure","xdm:linkURL":"/en_gl/insights/infrastructure"}}"> <a href="/en_gl/insights/infrastructure" data-cmp-clickable class="cmp-navigation__item-link">Infrastructure</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-7da879ab13":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:00:48Z","dc:title":"Public finance management","xdm:linkURL":"/en_gl/industries/government-public-sector/blockchain"}}"> <a href="/en_gl/industries/government-public-sector/blockchain" data-cmp-clickable class="cmp-navigation__item-link">Public finance management</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-2f3b07f7e2":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Health","xdm:linkURL":"/en_gl/industries/health"}}"> <a href="/en_gl/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-20a200b2b0":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:01:01Z","dc:title":"Health","xdm:linkURL":"/en_gl/industries/health"}}"> <a href="/en_gl/industries/health" data-cmp-clickable class="cmp-navigation__item-link">Health</a> </li> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-985dee20c6":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:01:01Z","dc:title":"Life Sciences","xdm:linkURL":"/en_gl/industries/life-sciences"}}"> <a href="/en_gl/industries/life-sciences" data-cmp-clickable class="cmp-navigation__item-link">Life Sciences</a> </li> </ul> </li> <li class="cmp-navigation__item cmp-navigation__item--level-1" data-cmp-data-layer="{"navigation-ceed4cbd73-item-4f45fbe4b7":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T15:57:28Z","dc:title":"Private equity","xdm:linkURL":"/en_gl/industries/private-equity"}}"> <a href="/en_gl/industries/private-equity" data-cmp-clickable class="cmp-navigation__item-link">Private equity</a> <ul class="cmp-navigation__group"> <li class="cmp-navigation__item cmp-navigation__item--level-2" data-cmp-data-layer="{"navigation-ceed4cbd73-item-cb1fc21a40":{"@type":"ey-unified-site/components/navigation/item","repo:modifyDate":"2024-01-22T16:01:16Z","dc:title":"Digital in private equity ","xdm:linkURL":"/en_gl/industries/private-equity/digital"}}"> <a 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data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Asking the better questions that unlock new answers to the working world's most complex issues.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> 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</a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-1" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-1" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-1" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-1" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-1" class="cmp-container"> <div class="rich-text text"><div 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or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-1" class="cmp-container"> <div class="container responsivegrid"> <div id="container-5871df580e" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-6061b8b217":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-08-28T13:10:53Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/ai.html\">AI insights</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/ceo.html\">CEO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/cfo-agenda.html\">CFO agenda</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/board-matters.html\">EY Center for Board Matters</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/media/podcasts.html\">Podcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/media/webcasts.html\">Webcasts</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/case-studies.html\">Case studies</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/coo.html\">Operations leaders</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/cio.html\">Technology leaders</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_gl/services/ai">AI insights</a></p> <p><a href="/en_gl/ceo">CEO agenda</a></p> <p><a href="/en_gl/cfo-agenda">CFO agenda</a></p> <p><a href="/en_gl/board-matters">EY Center for Board Matters</a></p> <p><a href="/en_gl/media/podcasts">Podcasts</a></p> <p><a href="/en_gl/media/webcasts">Webcasts</a></p> <p><a href="/en_gl/case-studies">Case studies</a></p> <p><a href="/en_gl/coo">Operations leaders</a></p> <p><a href="/en_gl/cio">Technology leaders</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-f9ca6967dc" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-2" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-f54be3fcd0":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:45:38Z","xdm:text":"<h3>Services</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Services</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-49d6bf022b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-03T11:26:09Z","xdm:text":"<p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EY helps clients create long-term value for all stakeholders. Enabled by data and technology, our services and solutions provide trust through assurance and help clients transform, grow and operate.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-2" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/services" aria-label="Explore Services" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-eec62d65ba":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:47:51Z","dc:title":"Explore","xdm:linkURL":"/en_gl/services"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/services.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-2" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-2" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-2" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a277470c9":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2022-02-24T19:32:31Z","xdm:text":"<p>See more</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>See more</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-2" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-8010603a8e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:45:48Z","xdm:text":"<h4>Spotlight</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-2" class="cmp-container"> <div class="container responsivegrid"> <div id="container-2ba9e59908" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a816395ce":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T06:21:02Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/ai/platform.html\">EY.ai - A unifying platform</a></p>\r\n<p><a href=\"https://www.ey.com/en_gl/realize-your-ambition/strategy-transaction-transformation-consulting\">Strategy, transaction and transformation consulting</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/consulting/technology-transformation.html\">Technology transformation</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/tax-function-operations.html\">Tax function operations</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/services/climate-change-sustainability-services.html\">Climate change and sustainability services</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/ecosystems.html\">EY Ecosystems</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/industries/financial-services/business-transformation-platform.html\">EY Nexus: business transformation platform</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="/en_gl/services/ai/platform">EY.ai - A unifying platform</a></p> <p><a href="https://www.ey.com/en_gl/realize-your-ambition/strategy-transaction-transformation-consulting">Strategy, transaction and transformation consulting</a></p> <p><a href="/en_gl/services/consulting/technology-transformation">Technology transformation</a></p> <p><a href="/en_gl/services/tax-function-operations">Tax function operations</a></p> <p><a href="/en_gl/services/climate-change-sustainability-services">Climate change and sustainability services</a></p> <p><a href="/en_gl/ecosystems">EY Ecosystems</a></p> <p><a href="/en_gl/industries/financial-services/business-transformation-platform">EY Nexus: business transformation platform</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-a6cf0ccb8e" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-3" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-cd170201c7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:46:05Z","xdm:text":"<h3>Industries</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Industries</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-d6d80962ab":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T09:41:40Z","xdm:text":"<p>Discover how EY insights and services are helping to reframe the future of your industry.<br>\r\n</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Discover how EY insights and services are helping to reframe the future of your industry.<br /> </p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-button-3" class="cmp-container"> <div class="button"> <a class="up-button cmp-button " href="/en_gl/industries" aria-label="Explore Industries" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-0e257059b8":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-02-19T11:48:30Z","dc:title":"Explore","xdm:linkURL":"/en_gl/industries"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/industries.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-3" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-3" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-3" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-3" class="cmp-container"> <div class="rich-text text"><div 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activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-title-3" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-0a7e5b5a57":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:46:19Z","xdm:text":"<h4>Case studies</h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Case studies</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-3" class="cmp-container"> <div class="eycom-tier3-casestudy"> <div class="caseStudies"> <p class="caseStudies__title">Workforce</p> <p> <a href="/en_gl/insights/workforce/how-microsoft-built-a-new-mobility-model-for-cross-border-talent">How Microsoft built a new mobility model for cross-border talent</a> </p> <p> <span class="date">13 May 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Private equity</p> <p> <a href="/en_gl/insights/private-equity/how-genai-is-empowering-talent-at-a-pe-backed-consumer-brand">How GenAI is empowering talent at a PE-backed consumer brand</a> </p> <p> <span class="date">08 May 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> <div class="caseStudies"> <p class="caseStudies__title">Strategy and Transactions</p> <p> <a href="/en_gl/insights/strategy-transactions/how-carve-outs-positioned-an-automotive-giant-for-future-growth">How carve-outs positioned an automotive giant for future growth</a> </p> <p> <span class="date">11 Apr 2024</span><a href="/en_gl/people/ey">EY Global </a> </p> </div> </div> <div class="container responsivegrid"> <div id="container-461571752a" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="container-6c8992017c" class="cmp-container"> <div class="separator cmp-separator--half-size"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> </div> </div> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-2694a86077":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-05-03T01:22:08Z","xdm:text":"<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/campaigns/case-studies.html\">See all</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" 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data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>Careers</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-intro-description-4" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-c6052d793a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T11:08:01Z","xdm:text":"<p>We bring together extraordinary people, like you, to build a better working world.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>We bring together extraordinary people, like you, to build a better working world.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow 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class="cmp-button__text" data-analytics-action-value>Explore</span> </a> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-links-title-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-l2-4" class="cmp-container"> </div> </div> <div class="container responsivegrid"> <div id="subnav-links-see-more-4" class="cmp-container"> <div class="rich-text text"> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-wrapper-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-4" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-highlights-l3-see-more-4" class="cmp-container"> <div class="rich-text text"><div 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or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4>Spotlight</h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="subnav-highlights-links-4" class="cmp-container"> <div class="container responsivegrid"> <div id="container-7bed18a64c" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-ce91a7f26b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-01-10T11:25:56Z","xdm:text":"<p><a href=\"https://careers.ey.com/ey\">Experienced professionals</a></p>\r\n<p><a href=\"/content/ey-unified-site/ey-com/global/main/en_gl/home/careers/parthenon.html\">EY-Parthenon careers</a></p>\r\n<p><a href=\"https://eyglobal.yello.co/job_boards/c1riT--B2O-KySgYWsZO1Q?locale=en\">Student and entry level programs</a></p>\r\n<p><a href=\"https://careers.ey.com/ey/lp/TC/f7abb34d58e4b33e/?locale=en_US\">Talent community</a></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><a href="https://careers.ey.com/ey">Experienced professionals</a></p> <p><a href="/en_gl/careers/parthenon">EY-Parthenon careers</a></p> <p><a href="https://eyglobal.yello.co/job_boards/c1riT--B2O-KySgYWsZO1Q?locale=en">Student and entry level programs</a></p> <p><a href="https://careers.ey.com/ey/lp/TC/f7abb34d58e4b33e/?locale=en_US">Talent community</a></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="container-19ed833f12" class="cmp-container"> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid"> <div id="sitenav-sub-wrapper-5" class="cmp-container" role="tabpanel"> <div class="container responsivegrid"> <div id="subnav-intro-wrapper-5" class="cmp-container"> <div class="container responsivegrid"> <div id="subnav-intro-title-5" class="cmp-container"> <div class="rich-text text"><div data-cmp-data-layer="{"rich-text-4a227c7bdd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-02-19T11:49:41Z","xdm:text":"<h3>About us</h3>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h3>About us</h3> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more 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The insights and services we provide help to create long-term value for clients, people and society, and to build trust in the capital markets.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>At EY, our purpose is building a better working world. 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1200w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=1600&preferwebp=true&quality=85 1600w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=1800&preferwebp=true&quality=85 1800w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=2000&preferwebp=true&quality=85 2000w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=2400&preferwebp=true&quality=85 2400w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=2700&preferwebp=true&quality=85 2700w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=3000&preferwebp=true&quality=85 3000w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=3300&preferwebp=true&quality=85 3300w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=3600&preferwebp=true&quality=85 3600w,/adobe/dynamicmedia/deliver/dm-aid--39c3f803-5c18-4ed3-87ed-fbaa4987e708/ey-family-looking-for-their-new-car-at-the-car-dealership.jpg?width=3840&preferwebp=true&quality=85 3840w" loading="lazy" class="cmp-image__image" itemprop="contentUrl" width="3840" height="2560" alt="Close up of a family looking through the car dealership for the perfect new car for them" title="Family looking for their new car at the car dealership"/> <meta itemprop="caption" content="Family looking for their new car at the car dealership"/> </div> </div> </div> <div class="cmp-hero__overlay" data-variant-type="image-immersive"> <div class="cmp-hero__content"> <div class="cmp-hero__title"> <h1 class="h1"> How mapping the evolving consumer mindset is key to EV mass market appeal </h1> </div> </div> </div> </div> </div> </div> </div> </div> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-e713e20a4c" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="container responsivegrid aem-GridColumn aem-GridColumn--default--12"> <div id="container-18d43e71ed" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="upTwoColumns component aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--11 aem-GridColumn--offset--default--0"><div class="up-two-columns"> <div class="up-two-columns__left-container"> <div class="left-container container responsivegrid up-two-columns__left-container-top"> <div id="left-container-d71b9ee4c6" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> <div class="up-authors-and-contributors aem-GridColumn aem-GridColumn--default--11"> <div class="up-authors-and-contributors up-authors-and-contributors--article-sidebar" data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <p class="up-authors-and-contributors__multiple-author-title"> Authors </p> <ul class="up-authors-and-contributors__author-links"> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Martin Cardell" href="/en_gl/people/martin-cardell"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Martin Cardell </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Global Mobility Solutions Leader </p> </li> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Gaurav Batra" href="/en_gl/people/gaurav-batra"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container up-authors-and-contributors__author-name-container--is-multiple"> Gaurav Batra </div> </figure> </a> <p class="up-authors-and-contributors__author-title"> EY Global Automotive Insights Lead, Industrials and Energy </p> </li> </ul> <div class="up-authors-and-contributors__contributors"> <p class="up-authors-and-contributors__contributors-title"> Contributors </p> <ul class="up-authors-and-contributors__contributors-links"> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_gl/people/akshi-goel"> Akshi Goel</a>, </li> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_gl/people/menaka-samant"> Menaka Samant</a> </li> </ul> </div> </div> </div> <div class="displaymetadata aem-GridColumn aem-GridColumn--default--11"><div> <div class="up-display-metadata-utility"> <span class="up-display-metadata-utility__content"> 12 minute read </span> <span class="up-display-metadata-utility__content"> 30 Jun 2023 </span> </div> </div> </div> <div class="surfaceTags aem-GridColumn aem-GridColumn--default--11"> <div data-cmp-data-layer="{"surfaceTags-bf02104018":{"@type":"ey-unified-site/components/surfaceTags","repo:modifyDate":"2023-09-29T10:47:17Z"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related topics </span> <div class="up-surface-tags__topic-items"> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_gl/industries/automotive"> <span data-analytics-action-value class="cmp-button__text">Automotive</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_gl/insights/emobility"> <span data-analytics-action-value class="cmp-button__text">eMobility</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_gl/industries/transportation"> <span data-analytics-action-value class="cmp-button__text">Transportation</span> </a> </div> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_gl/automotive-transportation-future-retail"> <span data-analytics-action-value class="cmp-button__text">Automotive retail 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<LinkedIn>" data-up-hook-social-utility-bar="[socialLinks]" href="#" data-url-pattern="http://www.linkedin.com/shareArticle?mini=true&url={url}&title={title}" target="_blank" aria-label="LinkedIn" title="LinkedIn" rel="noopener noreferrer"> <span aria-hidden="true" class="up-social-utility-bar__cta-icon--mask" style="--social-utility-bar-icon-url: url('\2f content\2f dam\2f ey-unified-site\2ficon\2fic_linkedin.svg')"></span> <span class="up-social-utility-bar__cta-text">LinkedIn</span> </a> </li> <li class="up-social-utility-bar__item"> <button class="up-social-utility-bar__cta up-social-utility-bar__cta--copy" title="Copy" data-up-hook-social-utility-bar="copy" aria-label="Copy" data-analytics-event-label="SocialShare:< Copy >"> <span class="up-social-utility-bar__cta-icon" aria-hidden="true"></span> </button> <span class="up-social-utility-bar__copied-link-popup" data-up-hook-social-utility-bar="linkCopied">Link Copied</span> </li> </ul> </div> </div> </div> </div> </div> <div class="left-container container responsivegrid up-two-columns__left-container-bottom"> <div id="left-container-96fcc49d04" class="cmp-container"> <div class="aem-Grid aem-Grid--11 aem-Grid--default--11 "> </div> </div> </div> </div> <div class="parsys up-two-columns__right-container"><div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-7d282a7024":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-09T12:32:16Z","xdm:text":"<h4><span class=\"copy-block\">Dealers and OEMs that can stimulate demand by providing the appropriate nudges at each stage of the customer journey will win EV sales.</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Dealers and OEMs that can stimulate demand by providing the appropriate nudges at each stage of the customer journey will win EV sales.</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size section"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-5c94f93740":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:16:24Z","xdm:text":"<p><span class=\"copy-block\"><b>In brief</b></span></p>\r\n<ul>\r\n<li><span class=\"copy-block\">Based on data from the latest EY Mobility Consumer Index report, five distinct consumer segments were identified.</span></li>\r\n<li><span class=\"copy-block\">The segments comprise a spectrum of attitudes and traits ranging from EV Skeptics to EV Enthusiasts.</span></li>\r\n<li><span class=\"copy-block\">The two largest segments consist of those most open to becoming more EV minded — and more likely to buy an EV for their next car.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><b>In brief</b></span></p> <ul><li><span class="copy-block">Based on data from the latest EY Mobility Consumer Index report, five distinct consumer segments were identified.</span></li><li><span class="copy-block">The segments comprise a spectrum of attitudes and traits ranging from EV Skeptics to EV Enthusiasts.</span></li><li><span class="copy-block">The two largest segments consist of those most open to becoming more EV minded — and more likely to buy an EV for their next car.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="separator cmp-separator--horizontal-rule cmp-separator--half-size section"> <div class="cmp-separator"> <hr class="cmp-separator__horizontal-rule"/> </div></div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-5967782af2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:03:34Z","xdm:text":"<p><span class=\"copy-block\"><span class=\"drop-cap\">E</span>lectric vehicle (EV) demand is growing rapidly, registering 55% year-over-year growth, with record sales of 10m globally in 2022, and it is forecast to race ahead by a further 35% to reach 14m this year.</span></p>\r\n<p><span class=\"copy-block\">But for all the hype around the EV revolution, in many major markets across the world, EVs still only represent a modest percentage of the total number of vehicles purchased. After sustained efforts by governments and Original Equipment Manufacturers (OEMs) to boost the EV market, the fundamental question facing the industry is one of consumer behavior: “If you build more EVs, will consumers buy them?”</span></p>\r\n<p><span class=\"copy-block\">Using data from the latest EY Mobility Consumer Index report, EY professionals analyzed the full cohort of 14,500 participants in 20 countries to map the consumer mindset around EVs in 2023.</span></p>\r\n<p><span class=\"copy-block\">Respondents were allocated an index score from one to 100 for their “EV mindedness.” The scores were used to create five distinct consumer segments based on respondents’ attitudes toward EVs and sustainability, cost-consciousness, and mobility preferences. The analysis also reveals some of the wider factors associated with consumers in each of the five segments, including demographics, car and EV ownership and purchase intent, and the motivators and concerns that influence their buying behavior.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block"><span class="drop-cap">E</span>lectric vehicle (EV) demand is growing rapidly, registering 55% year-over-year growth, with record sales of 10m globally in 2022, and it is forecast to race ahead by a further 35% to reach 14m this year.</span></p> <p><span class="copy-block">But for all the hype around the EV revolution, in many major markets across the world, EVs still only represent a modest percentage of the total number of vehicles purchased. After sustained efforts by governments and Original Equipment Manufacturers (OEMs) to boost the EV market, the fundamental question facing the industry is one of consumer behavior: “If you build more EVs, will consumers buy them?”</span></p> <p><span class="copy-block">Using data from the latest EY Mobility Consumer Index report, EY professionals analyzed the full cohort of 14,500 participants in 20 countries to map the consumer mindset around EVs in 2023.</span></p> <p><span class="copy-block">Respondents were allocated an index score from one to 100 for their “EV mindedness.” The scores were used to create five distinct consumer segments based on respondents’ attitudes toward EVs and sustainability, cost-consciousness, and mobility preferences. The analysis also reveals some of the wider factors associated with consumers in each of the five segments, including demographics, car and EV ownership and purchase intent, and the motivators and concerns that influence their buying behavior.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upHtmlApp component section"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/14186095?19144"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upAccordion component section"> <div id="accordion-a95235779c" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-a95235779c-item-e47b17bf34" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-a95235779c-item-e47b17bf34-button" class="up-accordion__header-button" aria-controls="accordion-a95235779c-item-e47b17bf34-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Image description</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-a95235779c-item-e47b17bf34-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-a95235779c-item-e47b17bf34-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-e47b17bf34" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-3327555d8b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:19:16Z","xdm:text":"<pre>\r\nA bar graph showing the EV attitude score of the five consumer segments, with Persuadables and Considerers in the two highest categories.\r\n</pre>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <pre> A bar graph showing the EV attitude score of the five consumer segments, with Persuadables and Considerers in the two highest categories. </pre> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-b50bf58a84":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:07:05Z","xdm:text":"<p><span class=\"copy-block\">The segments comprise a spectrum of attitudes and traits ranging from EV Skeptics with a score of less than 40 to EV Enthusiasts with a score of over 95. EV Skeptics are eco-doubters, naturally conservative and risk-averse, and they seek affordability above all. EV Enthusiasts by contrast are committed to sustainability and are risk seekers, and they prioritize performance over cost.</span></p>\r\n<p><span class=\"copy-block\">The largest segments — the EV Persuadables and EV Considerers — lie in between these extremes. Their views are generally more nuanced — they value sustainability, for example, but they are also budget-conscious.</span></p>\r\n<h4><span class=\"copy-block\">A snapshot of the five segments</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">The segments comprise a spectrum of attitudes and traits ranging from EV Skeptics with a score of less than 40 to EV Enthusiasts with a score of over 95. EV Skeptics are eco-doubters, naturally conservative and risk-averse, and they seek affordability above all. EV Enthusiasts by contrast are committed to sustainability and are risk seekers, and they prioritize performance over cost.</span></p> <p><span class="copy-block">The largest segments — the EV Persuadables and EV Considerers — lie in between these extremes. Their views are generally more nuanced — they value sustainability, for example, but they are also budget-conscious.</span></p> <h4><span class="copy-block">A snapshot of the five segments</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="table-container section"> <div class="up-table-container up-table-container--light" data-up-is="table-container" data-up-columns-width="[{"widthofcolumn":"1"},{"widthofcolumn":"1"},{"widthofcolumn":"1"},{"widthofcolumn":"1"},{"widthofcolumn":"1"}]"> <div data-up-is="custom-scrollbar" data-overlayscrollbars-initialize> <table class="up-table-container__table "> <caption class="up-table-container__table-caption"> <h2></h2> </caption> <thead> <tr class="up-table-container__table-row up-table-container__row-head--color up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <th class="up-table-container__table-header th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-57eaba4898":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:17:18Z","xdm:text":"<p>EV Skeptics</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EV Skeptics</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </th> <th class="up-table-container__table-header th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-ce340bfcbc":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:18:59Z","xdm:text":"<p>EV<br>\r\nReluctants</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EV<br /> Reluctants</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </th> <th class="up-table-container__table-header th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-b9d3b42be2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:18:41Z","xdm:text":"<p>EV<br>\r\nPersuadables</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EV<br /> Persuadables</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </th> <th class="up-table-container__table-header th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-ae07f49a60":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:19:24Z","xdm:text":"<p>EV<br>\r\nConsiderers</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EV<br /> Considerers</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </th> <th class="up-table-container__table-header th-center vertical-align-middle" scope="col"> <div data-cmp-data-layer="{"rich-text-3cbcff8b79":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:19:42Z","xdm:text":"<p>EV Enthusiasts</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>EV Enthusiasts</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </th> </tr> </thead> <tbody> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-43fd3d729a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:19:57Z","xdm:text":"<p>Eco-doubters</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Eco-doubters</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-d1086f9c34":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:20:23Z","xdm:text":"<p>Eco-<br>\r\ncautious</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Eco-<br /> cautious</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-ab73c0a453":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:20:36Z","xdm:text":"<p>Eco-aware</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Eco-aware</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-c8c74a6ad6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:21:05Z","xdm:text":"<p>Eco-centric</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Eco-centric</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-a239a688e7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:21:20Z","xdm:text":"<p>Eco-committed</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Eco-committed</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> </tr> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-07945915d7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:21:47Z","xdm:text":"<p>Looking for affordable options</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Looking for affordable options</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-5ce90f54b6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:22:42Z","xdm:text":"<p>Budget-<br>\r\nminded</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Budget-<br /> minded</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-561a474029":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:22:32Z","xdm:text":"<p>Budget-<br>\r\nminded</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Budget-<br /> minded</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-a5f6799834":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:23:00Z","xdm:text":"<p>Value-<br>\r\noriented</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Value-<br /> oriented</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-795f5ec09b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:23:24Z","xdm:text":"<p>Performance-oriented</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Performance-oriented</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> </tr> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-29f7eb58e6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:24:21Z","xdm:text":"<p>Misinformed/limited exposure</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Misinformed/limited exposure</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-5590aa0bca":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:24:39Z","xdm:text":"<p>Evidence-seekers</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Evidence-seekers</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-f8bd81b4c8":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:24:53Z","xdm:text":"<p>Seeking guidance</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Seeking guidance</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-bdb483978a":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:25:17Z","xdm:text":"<p>Seeking<br>\r\nexpert consultation</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Seeking<br /> expert consultation</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-f841246b09":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:25:31Z","xdm:text":"<p>Well informed</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Well informed</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> </tr> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-43e7280144":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:25:46Z","xdm:text":"<p>Conservative</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Conservative</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-9a9635ab47":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:25:59Z","xdm:text":"<p>Interrogative</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Interrogative</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-031e5ac9e3":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:26:17Z","xdm:text":"<p>Prudent</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Prudent</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-46959907ae":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:26:37Z","xdm:text":"<p>Curious</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Curious</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-5892cd4b50":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:26:53Z","xdm:text":"<p>Passionate/invested</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Passionate/invested</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> </tr> <tr class="up-table-container__table-row up-table-container__horizontal-line--color" data-up-hook-table-container="tableRows"> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-03b5d945e3":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:28:36Z","xdm:text":"<p>Risk averse</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Risk averse</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-830e588481":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:28:22Z","xdm:text":"<table>\r\n<tbody><tr><td>Risk averse<br>\r\n</td>\r\n</tr></tbody></table>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <table><tbody><tr><td>Risk averse<br /> </td></tr></tbody></table> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-855e13281c":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:27:47Z","xdm:text":"<p>Cautious</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Cautious</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-c822666108":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:27:33Z","xdm:text":"<p>Risk-takers</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Risk-takers</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> <td class="up-table-container__table-data td-center vertical-align-middle "> <div data-cmp-data-layer="{"rich-text-abb5313499":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:27:13Z","xdm:text":"<p>Risk-seekers</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>Risk-seekers</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </td> </tr> </tbody> <tfoot> </tfoot> </table> </div> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-cc6656b428":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-08T16:30:14Z","xdm:text":"<h4><span class=\"copy-block\">How the segments have evolved:</span></h4>\r\n<ul>\r\n<li><span class=\"copy-block\">The share of EV Enthusiasts has consistently increased from 6% in 2021 to 11% in 2022 to 13% in 2023.</span></li>\r\n<li><span class=\"copy-block\">This has been accompanied by some shrinkage in the Persuadables and Considerers segments, suggesting that some consumers who were in these less EV-positive segments have evolved into Enthusiasts.</span></li>\r\n<li><span class=\"copy-block\">However, the proportion of Skeptics and Reluctants registered a 2% increase in 2023, highlighting that many remain unconvinced of the benefits of EVs or the compatibility of EVs with some of their wider social and environmental views.</span></li>\r\n</ul>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">How the segments have evolved:</span></h4> <ul><li><span class="copy-block">The share of EV Enthusiasts has consistently increased from 6% in 2021 to 11% in 2022 to 13% in 2023.</span></li><li><span class="copy-block">This has been accompanied by some shrinkage in the Persuadables and Considerers segments, suggesting that some consumers who were in these less EV-positive segments have evolved into Enthusiasts.</span></li><li><span class="copy-block">However, the proportion of Skeptics and Reluctants registered a 2% increase in 2023, highlighting that many remain unconvinced of the benefits of EVs or the compatibility of EVs with some of their wider social and environmental views.</span></li></ul> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upHtmlApp component section"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/13949040?38624"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upAccordion component section"> <div id="accordion-5d1f564557" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-5d1f564557-item-b38e088bc9" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-5d1f564557-item-b38e088bc9-button" class="up-accordion__header-button" aria-controls="accordion-5d1f564557-item-b38e088bc9-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Image description</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-5d1f564557-item-b38e088bc9-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-5d1f564557-item-b38e088bc9-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-b38e088bc9" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--12"><div data-cmp-data-layer="{"rich-text-78c1675fb6":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-09T11:14:09Z","xdm:text":"<p>A chart showing the recent evolution of the 5 different consumer segments of electric vehicle consumers.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>A chart showing the recent evolution of the 5 different consumer segments of electric vehicle consumers.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-2365cfcd84":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-10-03T15:06:03Z","xdm:text":"<p><span class=\"copy-block\">These trends give OEMs and dealers cause for both optimism and concern. Optimism, because they suggest a natural tendency for Persuadables and Considerers to become more EV minded over time, developing into Enthusiasts. If that tendency can be harnessed, more consumers will develop an EV-positive mindset more quickly. The results also cause concern, however, simultaneously suggesting there is a core group of conservative and risk-averse consumers — the EV Skeptics and Reluctants — whose attitudes toward EVs are tied into their wider views of society and are thus likely to prove harder to shift.&nbsp;</span></p>\r\n<h4><span class=\"copy-block\">Digging deeper: segment differentiators</span></h4>\r\n<h5><span class=\"copy-block\">The doubters — Skeptics and Reluctants</span></h5>\r\n<p><span class=\"copy-block\">Eco-consciousness and an EV mindset remain strongly correlated. The least EV-positive segments — Skeptics and Reluctants — are either unconvinced about the threat of climate change or inclined to think it is overblown. Only 28% of EV Skeptics who intend to buy a car rate environmental concerns as their number one motivation for buying an EV, and only 12% say sustainability is a factor that influences their choice of a mode of transport.<br>\r\n</span></p>\r\n<p><span class=\"copy-block\">Respondents in these segments are also older — 43% of Skeptics and 37% of Reluctants are boomers — and have a stronger attachment to the internal combustion engine (ICE) vehicles they grew up owning and driving. They are budget-conscious (only 12% of Skeptics are in the high-income group) and see up-front costs as the key disincentive for buying an EV. They are the least prepared to pay extra for owning an EV – 49% of Skeptics and 34% of Reluctants are unwilling to pay any premium.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">These trends give OEMs and dealers cause for both optimism and concern. Optimism, because they suggest a natural tendency for Persuadables and Considerers to become more EV minded over time, developing into Enthusiasts. If that tendency can be harnessed, more consumers will develop an EV-positive mindset more quickly. The results also cause concern, however, simultaneously suggesting there is a core group of conservative and risk-averse consumers — the EV Skeptics and Reluctants — whose attitudes toward EVs are tied into their wider views of society and are thus likely to prove harder to shift. </span></p> <h4><span class="copy-block">Digging deeper: segment differentiators</span></h4> <h5><span class="copy-block">The doubters — Skeptics and Reluctants</span></h5> <p><span class="copy-block">Eco-consciousness and an EV mindset remain strongly correlated. The least EV-positive segments — Skeptics and Reluctants — are either unconvinced about the threat of climate change or inclined to think it is overblown. Only 28% of EV Skeptics who intend to buy a car rate environmental concerns as their number one motivation for buying an EV, and only 12% say sustainability is a factor that influences their choice of a mode of transport.<br /> </span></p> <p><span class="copy-block">Respondents in these segments are also older — 43% of Skeptics and 37% of Reluctants are boomers — and have a stronger attachment to the internal combustion engine (ICE) vehicles they grew up owning and driving. They are budget-conscious (only 12% of Skeptics are in the high-income group) and see up-front costs as the key disincentive for buying an EV. They are the least prepared to pay extra for owning an EV – 49% of Skeptics and 34% of Reluctants are unwilling to pay any premium.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid section"> <div id="container-0049ff1bef" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="49%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Money over environment</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">49%</div> <div><span class="cmp-inline-figure__context">of Skeptics are unwilling to pay a premium for an EV</span></div> </div> </div> </div> </div> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="34%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Money over environment</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">34%</div> <div><span class="cmp-inline-figure__context">of Reluctants are unwilling to pay a premium for an EV</span></div> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-894be46ddf":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-10-12T09:54:05Z","xdm:text":"<p><span class=\"copy-block\">Range is a major worry, reflecting both an innate preference for what they are used to and a lack of real-world experience of EV use (range concerns tend to diminish once consumers have owned or used an EV). Forty-four percent of Skeptics prefer an extreme 400-mile (640-km) range from an EV, a mark few models reach and one largely incompatible with Skeptics’ cost-driven preference for budget and mid-market models.</span></p>\r\n<p><span class=\"copy-block\">Skeptics and Reluctants don’t associate EV ownership with affordability, and they put affordability first. As a result, they are the least likely to already own an EV, at only 6%.</span></p>\r\n<p><span class=\"copy-block\">These two segments are conservative and risk-averse, making them the hardest to reach when it comes to OEMs and dealers looking to promote greater EV mindedness. But they are by no means a lost cause — they are cost-conscious but also ill-informed about EVs, so they could be swayed by better information on the lower total cost of ownership of EVs, provided they are convinced of the impartiality of the data.</span></p>\r\n<h5><span class=\"copy-block\">The converted — Enthusiasts</span></h5>\r\n<p><span class=\"copy-block\">At the other end of the scale, EV Enthusiasts are fully paid-up eco-consumers who actively promote environmental commitment: 50% who say they intend to buy a car rate environmental concerns as their number one reason for choosing an EV, and 79% say sustainability is a factor that influences their choice of a mode of transport.</span></p>\r\n<p><span class=\"copy-block\">They are the least cost-conscious consumers (21% of Enthusiasts are in the high-income group, the largest proportion of any segment) and the most inclined to choose a premium-model EV. They are also able and willing to pay more for an EV than an ICE car, with no fewer than 40% of enthusiasts prepared to pay a premium of 20% for an EV.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">Range is a major worry, reflecting both an innate preference for what they are used to and a lack of real-world experience of EV use (range concerns tend to diminish once consumers have owned or used an EV). Forty-four percent of Skeptics prefer an extreme 400-mile (640-km) range from an EV, a mark few models reach and one largely incompatible with Skeptics’ cost-driven preference for budget and mid-market models.</span></p> <p><span class="copy-block">Skeptics and Reluctants don’t associate EV ownership with affordability, and they put affordability first. As a result, they are the least likely to already own an EV, at only 6%.</span></p> <p><span class="copy-block">These two segments are conservative and risk-averse, making them the hardest to reach when it comes to OEMs and dealers looking to promote greater EV mindedness. But they are by no means a lost cause — they are cost-conscious but also ill-informed about EVs, so they could be swayed by better information on the lower total cost of ownership of EVs, provided they are convinced of the impartiality of the data.</span></p> <h5><span class="copy-block">The converted — Enthusiasts</span></h5> <p><span class="copy-block">At the other end of the scale, EV Enthusiasts are fully paid-up eco-consumers who actively promote environmental commitment: 50% who say they intend to buy a car rate environmental concerns as their number one reason for choosing an EV, and 79% say sustainability is a factor that influences their choice of a mode of transport.</span></p> <p><span class="copy-block">They are the least cost-conscious consumers (21% of Enthusiasts are in the high-income group, the largest proportion of any segment) and the most inclined to choose a premium-model EV. They are also able and willing to pay more for an EV than an ICE car, with no fewer than 40% of enthusiasts prepared to pay a premium of 20% for an EV.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid section"> <div id="container-13ccb1d6b6" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="50%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Earth-first</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">50%</div> <div><span class="cmp-inline-figure__context">of Enthusiasts who say they intend to buy a car rate environmental concerns as their top reason for an EV</span></div> </div> </div> </div> </div> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="79%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Earth-first</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">79%</div> <div><span class="cmp-inline-figure__context">of Enthusiasts say sustainability is a factor in their choice of transportation</span></div> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-0419dc5830":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-09T11:30:23Z","xdm:text":"<p><span class=\"copy-block\">They are well educated — 63% of Enthusiasts have at least an undergraduate university degree — and well informed when it comes to EVs. They are the EV evangelists, but they are still a significant target market as only a relatively modest 22% already own an EV.</span></p>\r\n<p><span class=\"copy-block\">Enthusiasts are happy with a relatively low vehicle range of 200 miles to 300 miles (320 km to 480 km) but could become even more pro-EV if their concerns about the low charging speed and lack of availability of charging infrastructure were addressed.</span></p>\r\n<h5><span class=\"copy-block\">The fertile middle ground — Persuadables and Considerers</span></h5>\r\n<p><span class=\"copy-block\">In between there are the floating voters, the Persuadables and Considerers. Persuadables are open-minded and willing to be talked into buying an EV while Considerers are actively weighing the pros and cons and researching their options.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">Persuadables and Considerers also comprise the largest segments, accounting for 57% of the market between them — and are roughly equal in size at 28% and 29%, respectively.</span></p>\r\n<p><span class=\"copy-block\">Consumers in both these segments value the environment: Environmental concerns are at top of the list of reasons for Considerers to go electric (37%), while for Persuadables, the environment is second on the list at 28%.&nbsp;</span></p>\r\n<p><span class=\"copy-block\">Thirty-three percent of “eco-conscious” Persuadables and 58% of “eco-centric” Considerers also say sustainability is an influence when choosing a mode of transport. And 56% of Considerers say environmental issues are a concern for them and their families.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p><span class="copy-block">They are well educated — 63% of Enthusiasts have at least an undergraduate university degree — and well informed when it comes to EVs. They are the EV evangelists, but they are still a significant target market as only a relatively modest 22% already own an EV.</span></p> <p><span class="copy-block">Enthusiasts are happy with a relatively low vehicle range of 200 miles to 300 miles (320 km to 480 km) but could become even more pro-EV if their concerns about the low charging speed and lack of availability of charging infrastructure were addressed.</span></p> <h5><span class="copy-block">The fertile middle ground — Persuadables and Considerers</span></h5> <p><span class="copy-block">In between there are the floating voters, the Persuadables and Considerers. Persuadables are open-minded and willing to be talked into buying an EV while Considerers are actively weighing the pros and cons and researching their options. </span></p> <p><span class="copy-block">Persuadables and Considerers also comprise the largest segments, accounting for 57% of the market between them — and are roughly equal in size at 28% and 29%, respectively.</span></p> <p><span class="copy-block">Consumers in both these segments value the environment: Environmental concerns are at top of the list of reasons for Considerers to go electric (37%), while for Persuadables, the environment is second on the list at 28%. </span></p> <p><span class="copy-block">Thirty-three percent of “eco-conscious” Persuadables and 58% of “eco-centric” Considerers also say sustainability is an influence when choosing a mode of transport. And 56% of Considerers say environmental issues are a concern for them and their families.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid section"> <div id="container-03659315a9" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="33%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Sustainability focus</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">33%</div> <div><span class="cmp-inline-figure__context">of Persuadables say sustainability is an influence in their choice of mode of transport</span></div> </div> </div> </div> </div> <div class="inlinefigurestrip aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--6 aem-GridColumn--offset--default--0"> <div class="inline-figure-strip" data-final-number="58%"> <div class="aem-Grid aem-Grid--12 inline-figure-strip-flex"> <div class="cmp-inline-figure-strip-wrapper"> <div class="cmp-inline-figure__label"> <span class="up-cmp-inline-figure__label-text">Sustainability focus</span> </div> <div class="cmp-inline-figure__figures" aria-hidden="true">58%</div> <div><span class="cmp-inline-figure__context">of Considerers say sustainability is an influence in their choice of mode of transport</span></div> </div> </div> </div> </div> </div> </div> </div> <div class="nested-tile section"><div class="content"> <div class="height-control"></div> <div class="nestedTileSec nestedTile-parsys rightAlign small"> <div id="nested-tile-container-ae629ad9b6" class="cmp-container"> <div class="link-area"> <div class="cmp-link-area cmp-link-area--regular " data-analytics-category="Link Area"> <p class="cmp-link-area__header"> How EY can help </p> <div> <ul class="cmp-link-area__regular "> <li class="cmp-link-area__item "> <div class="cmp-link-area__wrapper"> <p class="cmp-link-area__item--title"> <a data-analytics-link-click data-analytics-event-label="linkAreaHeader-EY-How EY can Help" data-analytics-action-value="Mobility Lens Suite: Explore the future of mobility" href="/en_gl/industries/automotive/mobility-lens-suite"> Mobility Lens Suite: Explore the future of mobility </a> </p> </div> <p class="cmp-link-area__item__paragraph">Explore the future of mobility with the EY Mobility Lens Suite, a proprietary automotive and transportation research toolset. Learn more.</p> <a class="cmp-link-area__item__readmore" href="/en_gl/industries/automotive/mobility-lens-suite"> Read more </a> </li> </ul> </div> </div> </div> </div> </div> <div class="richText-content cmp-text nested-tile--georgia-font"> <p>They are better educated than those in the less EV-minded segments but have fewer high earners than the Enthusiasts — 15% of Persuadables and 19% of Considerers are in a high-income group. Their attitudes toward EVs are also strongly influenced by financial considerations — 37% of Persuadables and 27% of Considerers say they put affordability first, and while both segments are attracted by the lower total cost of ownership associated with EVs, they also have concerns over costs. For budget-conscious Persuadables, the major concern is the high up-front cost, while for more value-minded Considerers, the risk of expensive battery replacements is a sticking point.</p> <p>Both segments prefer a rapid sub-one-hour charging time but are happy with a moderate 200 miles to 300 miles (320 km to 480 km) of range. Persuadables are somewhat more concerned about range, whereas for Considerers the speed and availability of chargers looms larger in their thoughts.</p> <p>They are prepared to pay a moderate premium: 32% and 33%, respectively, are willing to pay between 11% and 20% more for an EV.</p> <p>These two groups are essentially similar in character. Neither group is fully committed to EVs, a position that makes them inherently more open to influence — and trading up a segment — than consumers on either end of the spectrum whose minds are already more or less made up.</p> </div> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-f5602e2b1b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:27:26Z","xdm:text":"<h4><span class=\"copy-block\">General attitudes</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">General attitudes</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upHtmlApp component section"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed flourish-cards" data-src="visualisation/13963145?38624"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upAccordion component section"> <div id="accordion-76cbcf400e" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-76cbcf400e-item-c5ae765054" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-76cbcf400e-item-c5ae765054-button" class="up-accordion__header-button" aria-controls="accordion-76cbcf400e-item-c5ae765054-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Image description</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-76cbcf400e-item-c5ae765054-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-76cbcf400e-item-c5ae765054-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-c5ae765054" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-19fbf13cd2":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:42:44Z","xdm:text":"<p>A chart showing the general attitudes of the segments, based on their priorities, from experience, society, the planet, health and affordability.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>A chart showing the general attitudes of the segments, based on their priorities, from experience, society, the planet, health and affordability.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-72a6e5607e":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-10-03T15:39:03Z","xdm:text":"<h4><span class=\"copy-block\">The demographic divide</span></h4>\r\n<p><span class=\"copy-block\">The demographic profile of our segments confirms the received wisdom that younger consumers tend to be more EV minded. The proportion of boomers falls as we move from Skeptics to Enthusiasts, while the proportion of millennials — a key buying group for OEMs and dealers — peaks at 37% in the Considerers and 36% in Enthusiasts. Skeptics are also the most likely to be retired while over 50% of both Considerers and Enthusiasts are employed full time. The proportion of Gen Zs is uniformly low, peaking at 10% in Persuadables.</span></p>\r\n<p><span class=\"copy-block\">Skeptics and Reluctants are more likely to live in rural areas and small towns, while Persuadables, Considerers and Enthusiasts tend to be found in city centers. All segments have a significant number of commuters traveling over 12.5 miles (20 km) a day, suggesting that attitudes toward EVs are not substantially influenced by the length of regular journeys taken.</span></p>\r\n<p><span class=\"copy-block\">The use of public and shared transport is, however, much more prevalent in more EV-positive segments — 70% of Enthusiasts and 68% of Considerers use multimodal travel for work or study, compared with only 32% of Skeptics and 48% of Reluctants.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">The demographic divide</span></h4> <p><span class="copy-block">The demographic profile of our segments confirms the received wisdom that younger consumers tend to be more EV minded. The proportion of boomers falls as we move from Skeptics to Enthusiasts, while the proportion of millennials — a key buying group for OEMs and dealers — peaks at 37% in the Considerers and 36% in Enthusiasts. Skeptics are also the most likely to be retired while over 50% of both Considerers and Enthusiasts are employed full time. The proportion of Gen Zs is uniformly low, peaking at 10% in Persuadables.</span></p> <p><span class="copy-block">Skeptics and Reluctants are more likely to live in rural areas and small towns, while Persuadables, Considerers and Enthusiasts tend to be found in city centers. All segments have a significant number of commuters traveling over 12.5 miles (20 km) a day, suggesting that attitudes toward EVs are not substantially influenced by the length of regular journeys taken.</span></p> <p><span class="copy-block">The use of public and shared transport is, however, much more prevalent in more EV-positive segments — 70% of Enthusiasts and 68% of Considerers use multimodal travel for work or study, compared with only 32% of Skeptics and 48% of Reluctants.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upHtmlApp component section"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed" data-src="story/1936311?38624"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upAccordion component section"> <div id="accordion-3b10af05ac" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-3b10af05ac-item-d4a98b2827" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-3b10af05ac-item-d4a98b2827-button" class="up-accordion__header-button" aria-controls="accordion-3b10af05ac-item-d4a98b2827-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Image description</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-3b10af05ac-item-d4a98b2827-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-3b10af05ac-item-d4a98b2827-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-d4a98b2827" class="cmp-container"> <div class="aem-Grid aem-Grid--8 aem-Grid--default--8 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--8"><div data-cmp-data-layer="{"rich-text-d9b6efdefd":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:41:36Z","xdm:text":"<p>A series of charts illustrating the demographics of the EV consumer segments in categories such as age, income, employment status, education level, and area of residence.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>A series of charts illustrating the demographics of the EV consumer segments in categories such as age, income, employment status, education level, and area of residence.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-d136910cb7":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-09T11:40:51Z","xdm:text":"<h4><span class=\"copy-block\">Buying intentions</span></h4>\r\n<p><span class=\"copy-block\">Although car ownership across all five segments is high — well over 70% — buying intentions vary considerably. Skeptics and Reluctants are the least likely to buy, with 53% and 47%, respectively, not planning to buy any car at present. And when they do buy, the majority of both of these segments intend to buy an ICE vehicle. By comparison, 40% of Persuadables and 54% of Considerers do intend to buy a car, with 51% and 64% of those, respectively, intending to buy an EV.</span></p>\r\n<p><span class=\"copy-block\">Despite being the preferred body style by over 40% of buyers across all segments, SUVs are not the only choice for EV-positive consumers. Around a third of Persuadables and Considerers prefer a sedan, compared with only 21% of Skeptics, and hatchbacks are popular with Reluctants and Persuadables in particular.</span></p>\r\n<h4><span class=\"copy-block\">Car-buying story</span></h4>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Buying intentions</span></h4> <p><span class="copy-block">Although car ownership across all five segments is high — well over 70% — buying intentions vary considerably. Skeptics and Reluctants are the least likely to buy, with 53% and 47%, respectively, not planning to buy any car at present. And when they do buy, the majority of both of these segments intend to buy an ICE vehicle. By comparison, 40% of Persuadables and 54% of Considerers do intend to buy a car, with 51% and 64% of those, respectively, intending to buy an EV.</span></p> <p><span class="copy-block">Despite being the preferred body style by over 40% of buyers across all segments, SUVs are not the only choice for EV-positive consumers. Around a third of Persuadables and Considerers prefer a sedan, compared with only 21% of Skeptics, and hatchbacks are popular with Reluctants and Persuadables in particular.</span></p> <h4><span class="copy-block">Car-buying story</span></h4> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="upHtmlApp component section"><div data-up-is="html-app" class="up-html-app"> <div class="flourish-embed" data-src="story/1936358?38624"><script src="https://public.flourish.studio/resources/embed.js"></script></div> </div> </div> <div class="upAccordion component section"> <div id="accordion-471f614fb6" class="up-accordion" data-up-is="accordion" data-up-single-expansion data-placeholder-text="false"> <ul class="up-accordion__list"> <li data-up-hook-accordion="[items]" id="accordion-471f614fb6-item-f88e153ac5" class="up-accordion__item"> <h3 class="up-accordion__header"> <button id="accordion-471f614fb6-item-f88e153ac5-button" class="up-accordion__header-button" aria-controls="accordion-471f614fb6-item-f88e153ac5-panel" aria-expanded="false" data-up-hook-accordion="[buttons]"> <span class="up-accordion__header-button-title">Image description</span> <span class="up-accordion__header-button-icon"> </span> </button> </h3> <div data-up-hook-accordion="[panels]" id="accordion-471f614fb6-item-f88e153ac5-panel" class="up-accordion__panel" role="region" aria-labelledby="accordion-471f614fb6-item-f88e153ac5-button" aria-hidden="true" inert><div class="container responsivegrid"> <div id="container-f88e153ac5" class="cmp-container"> <div class="aem-Grid aem-Grid--10 aem-Grid--default--10 "> <div class="rich-text text aem-GridColumn aem-GridColumn--default--10"><div data-cmp-data-layer="{"rich-text-677dec724b":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2024-03-06T05:43:57Z","xdm:text":"<p>A series of charts illustrating the car-buying story and considerations of the EV consumer segments, including intent to purchase, body-type preference, preferred price range, EV purchase intent, EV motivators and EV concerns.</p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <p>A series of charts illustrating the car-buying story and considerations of the EV consumer segments, including intent to purchase, body-type preference, preferred price range, EV purchase intent, EV motivators and EV concerns.</p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> </div> </li> </ul> </div> </div> <div class="rich-text text section"><div data-cmp-data-layer="{"rich-text-9303074428":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-10-03T15:59:30Z","xdm:text":"<h4><span class=\"copy-block\">Conclusions — “no regret” moves to create more EV-minded consumers</span></h4>\r\n<p><span class=\"copy-block\">The message for OEMs and dealers looking to encourage more buyers into an EV is clear: The middle ground is likely to prove the most fertile. The segments that are most open to becoming more EV minded — and more likely to buy an EV for their next car — are the Persuadables and the Considerers, the two largest groups.</span></p>\r\n<p><span class=\"copy-block\">But while our data shows these consumers represent the easiest wins when it comes to “trading up” a segment, it is also important that attempts to woo buyers do not focus only on the middle ground at the expense of the extremes. EV Reluctants and Skeptics may be more cost-focused, more reluctant to pay a premium for an EV and have more entrenched views about the environment and climate change, but in the longer term, they still represent a substantial potential market. Likewise, at the other end of the spectrum, many EV Enthusiasts may already have made the jump, but they have a valuable role to play as evangelists and customer advocates.</span></p>\r\n<p><span class=\"copy-block\">There are three key areas in which “no regret” moves can be made to encourage consumers across the board to trade up to a more EV-positive mindset.</span></p>\r\n<h4><span class=\"copy-block\">1. Awareness</span></h4>\r\n<p><span class=\"copy-block\">Low awareness of the day-to-day practicality of EVs – in the shape of concerns over usability, reliability and comfort – hold back many consumers, particularly those whose awareness or experience of current improvements in vehicle performance and infrastructure is limited or out of date: Skeptics and Reluctants.</span></p>\r\n<p><span class=\"copy-block\">Worries about inadequate battery performance and range are also a key negative influence for Considerers in particular.</span></p>\r\n<p><span class=\"copy-block\">Raising awareness by providing clear, accurate and impartial information about life with an EV, and how battery performance can be optimized through good driving and charging practices, should help these consumers to understand that they would be more satisfied with the performance of the latest EV models than they realize.</span></p>\r\n<h4><span class=\"copy-block\">2.&nbsp;Access</span></h4>\r\n<p><span class=\"copy-block\">The view that access to EVs is limited to those who are happy to shoulder a greater cost burden is a key influence on Skeptics, Reluctants and Persuadables in particular. Perceptions of high up-front purchase costs and potentially large ongoing liabilities such as battery replacement make an EV look like a high-risk choice these budget-conscious consumers can’t afford to make.</span></p>\r\n<p><span class=\"copy-block\">OEMs and dealers can help address these concerns by offering alternative ownership models and “smart financing,” such as rental and lease to own, to provide greater certainty over the cost, affordability and low financial risk of joining the EV club. Many OEMs are also exploring offering subscriptions on EVs and even the batteries, aimed at encouraging the EV-curious to test the ownership experience with minimal financial commitment.</span></p>\r\n<p><span class=\"copy-block\">OEMs can further alleviate cost-of-access concerns by providing a wider choice of mid-market and budget EVs with “good enough” rather than market-leading performance.</span></p>\r\n<h4><span class=\"copy-block\">3. Expectations</span></h4>\r\n<p><span class=\"copy-block\">All five segments are — to a greater or lesser extent — uncertain as to what to expect from life with an EV. Even consumers who are already among the more EV minded have lingering concerns over charging performance, range and cost. OEMs and dealers can help manage these expectations by providing transparent, realistic and granular information on the performance of all their models. What kind of ranges and charging times can owners realistically expect to achieve, and under what conditions?</span></p>\r\n<p><span class=\"copy-block\">The use of digital tools to help estimate range and to plan longer trips can also help establish clearer expectations and manage range anxiety, while consistent communications around the lower total cost of ownership of EVs in the long term can help alleviate cost worries among Persuadables and Reluctants in particular.</span></p>\r\n<p><span class=\"copy-block\">The EV sales victory will go to those who can stimulate demand by providing the appropriate nudges at each stage of the customer journey and encourage consumers to trade up a segment — so that an EV Reluctant becomes an EV Persuadable, an EV Persuadable becomes an EV Considerer and an EV Considerer becomes an EV Enthusiast.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Conclusions — “no regret” moves to create more EV-minded consumers</span></h4> <p><span class="copy-block">The message for OEMs and dealers looking to encourage more buyers into an EV is clear: The middle ground is likely to prove the most fertile. The segments that are most open to becoming more EV minded — and more likely to buy an EV for their next car — are the Persuadables and the Considerers, the two largest groups.</span></p> <p><span class="copy-block">But while our data shows these consumers represent the easiest wins when it comes to “trading up” a segment, it is also important that attempts to woo buyers do not focus only on the middle ground at the expense of the extremes. EV Reluctants and Skeptics may be more cost-focused, more reluctant to pay a premium for an EV and have more entrenched views about the environment and climate change, but in the longer term, they still represent a substantial potential market. Likewise, at the other end of the spectrum, many EV Enthusiasts may already have made the jump, but they have a valuable role to play as evangelists and customer advocates.</span></p> <p><span class="copy-block">There are three key areas in which “no regret” moves can be made to encourage consumers across the board to trade up to a more EV-positive mindset.</span></p> <h4><span class="copy-block">1. Awareness</span></h4> <p><span class="copy-block">Low awareness of the day-to-day practicality of EVs – in the shape of concerns over usability, reliability and comfort – hold back many consumers, particularly those whose awareness or experience of current improvements in vehicle performance and infrastructure is limited or out of date: Skeptics and Reluctants.</span></p> <p><span class="copy-block">Worries about inadequate battery performance and range are also a key negative influence for Considerers in particular.</span></p> <p><span class="copy-block">Raising awareness by providing clear, accurate and impartial information about life with an EV, and how battery performance can be optimized through good driving and charging practices, should help these consumers to understand that they would be more satisfied with the performance of the latest EV models than they realize.</span></p> <h4><span class="copy-block">2. Access</span></h4> <p><span class="copy-block">The view that access to EVs is limited to those who are happy to shoulder a greater cost burden is a key influence on Skeptics, Reluctants and Persuadables in particular. Perceptions of high up-front purchase costs and potentially large ongoing liabilities such as battery replacement make an EV look like a high-risk choice these budget-conscious consumers can’t afford to make.</span></p> <p><span class="copy-block">OEMs and dealers can help address these concerns by offering alternative ownership models and “smart financing,” such as rental and lease to own, to provide greater certainty over the cost, affordability and low financial risk of joining the EV club. Many OEMs are also exploring offering subscriptions on EVs and even the batteries, aimed at encouraging the EV-curious to test the ownership experience with minimal financial commitment.</span></p> <p><span class="copy-block">OEMs can further alleviate cost-of-access concerns by providing a wider choice of mid-market and budget EVs with “good enough” rather than market-leading performance.</span></p> <h4><span class="copy-block">3. Expectations</span></h4> <p><span class="copy-block">All five segments are — to a greater or lesser extent — uncertain as to what to expect from life with an EV. Even consumers who are already among the more EV minded have lingering concerns over charging performance, range and cost. OEMs and dealers can help manage these expectations by providing transparent, realistic and granular information on the performance of all their models. What kind of ranges and charging times can owners realistically expect to achieve, and under what conditions?</span></p> <p><span class="copy-block">The use of digital tools to help estimate range and to plan longer trips can also help establish clearer expectations and manage range anxiety, while consistent communications around the lower total cost of ownership of EVs in the long term can help alleviate cost worries among Persuadables and Reluctants in particular.</span></p> <p><span class="copy-block">The EV sales victory will go to those who can stimulate demand by providing the appropriate nudges at each stage of the customer journey and encourage consumers to trade up a segment — so that an EV Reluctant becomes an EV Persuadable, an EV Persuadable becomes an EV Considerer and an EV Considerer becomes an EV Enthusiast.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> </div> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-55c6c4f311" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="upPromotionalBanner component aem-GridColumn aem-GridColumn--default--12"> <div class="up-promotional-banner up-promotional-banner--text" data-up-is="promotional-banner" data-analytics-category="Promotional Banner"> <div class="up-promotional-banner__content"> <p class="up-promotional-banner__content-heading" role="heading" aria-level="3" data-analytics-label> Stay ahead of the EV curve </p> <div class="up-promotional-banner__content-description" data-analytics-text-click> <p>EV demand has reached a tipping point. Learn how mobility sector players can keep up with evolving consumer expectations.</p> </div> <div class="up-promotional-banner__content-buttons"> <div class="up-promotional-banner__content-button up-promotional-banner__content-button--single-button"><div class="button"> <a class="up-button cmp-button " href="/en_gl/functional/forms/stay-up-to-date-with-the-latest-news-and-updates" data-cmp-clickable data-up-is="button" data-cmp-data-layer="{"button-c30213d1c5":{"@type":"ey-unified-site/components/button","repo:modifyDate":"2024-03-02T03:54:28Z","dc:title":"Sign up here ","xdm:linkURL":"/en_gl/functional/forms/stay-up-to-date-with-the-latest-news-and-updates"}}" data-analytics-category="Button" data-button-type="cta" data-snippet-url="/content/ey-unified-site/ey-com/global/main/en_gl/home/functional/forms/stay-up-to-date-with-the-latest-news-and-updates.html" data-analytics-label="CTA Button" analytics-button-type="cta" data-analytics-button-click> <span class="cmp-button__text" data-analytics-action-value>Sign up here </span> </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="rich-text text aem-GridColumn--default--none aem-GridColumn aem-GridColumn--default--8 aem-GridColumn--offset--default--2"><div data-cmp-data-layer="{"rich-text-4107164480":{"@type":"ey-unified-site/components/rich-text","repo:modifyDate":"2023-11-09T12:05:50Z","xdm:text":"<h4><span class=\"copy-block\">Summary</span></h4>\r\n<p><span class=\"copy-block\">To win over the five EV consumer segments, OEMs and dealers can work to address consumers’ concerns. They can provide clear information about life with an EV and how battery performance can be optimized through good driving and charging practices, offer alternative ownership models and “smart financing,” and provide realistic and granular information on the performance of all their models.</span></p>\r\n"}}" data-up-is="rich-text" data-up-translation-read-more="Read More" data-up-translation-read-less="Read Less" data-up-translation-aria-label-read-more="Read more button, press enter to activate, or use Up arrow key to learn more about this content" data-up-translation-aria-label-read-less="Read less button, press enter to activate, or use Up arrow key to learn more about this content" class="up-rich-text cmp-text" data-up-analytics="rich-text"> <div class="up-rich-text__container" data-up-hook-rich-text="richTextContainer"> <div class="up-rich-text__container-content" data-up-hook-rich-text="richTextContent"> <h4><span class="copy-block">Summary</span></h4> <p><span class="copy-block">To win over the five EV consumer segments, OEMs and dealers can work to address consumers’ concerns. They can provide clear information about life with an EV and how battery performance can be optimized through good driving and charging practices, offer alternative ownership models and “smart financing,” and provide realistic and granular information on the performance of all their models.</span></p> </div> </div> <button class="rich-text__read-more-btn rich-text__button--hidden" data-up-hook-rich-text="richTextReadMoreButton" aria-hidden="true" aria-label="Read more button, press enter to activate, or use Up arrow key to learn more about this content"> Read More </button> <button class="rich-text__read-less-btn" data-up-hook-rich-text="richTextReadLessButton" aria-hidden="true" aria-label="Read less button, press enter to activate, or use Up arrow key to learn more about this content"> Read Less </button> </div> </div> <div class="container responsivegrid theme-dark cmp-container--theme-dark cmp-container--component-e2e aem-GridColumn aem-GridColumn--default--12"> <div id="container-057fc4e2ab" class="cmp-container"> <div class="aem-Grid aem-Grid--12 aem-Grid--default--12 "> <div class="up-authors-and-contributors aem-GridColumn aem-GridColumn--default--12"> <div class="up-authors-and-contributors up-authors-and-contributors--article-bottombar " data-up-analytics="authors-and-contributors" data-up-is="authors-and-contributors"> <p class="up-authors-and-contributors__title">About this article</p> <div class="up-authors-and-contributors__content"> <div class="up-authors-and-contributors__authors-and-contributors-container"> <div class="up-authors-and-contributors__authors-container"> <p class="up-authors-and-contributors__authors-title"> Authors </p> <ul class="up-authors-and-contributors__author-links"> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Martin Cardell" href="/en_gl/people/martin-cardell"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container"> Martin Cardell </div> </figure> </a> <div class="up-authors-and-contributors__author-title"> EY Global Mobility Solutions Leader </div> </li> <li class="up-authors-and-contributors__author-link-container"> <a class="up-authors-and-contributors__author-link up-authors-and-contributors__analytics-author-link" aria-label="Gaurav Batra" href="/en_gl/people/gaurav-batra"> <figure class="up-authors-and-contributors__author-link-content"> <div class="up-authors-and-contributors__author-name-container"> Gaurav Batra </div> </figure> </a> <div class="up-authors-and-contributors__author-title"> EY Global Automotive Insights Lead, Industrials and Energy </div> </li> </ul> </div> <div class="up-authors-and-contributors__contributors"> <p class="up-authors-and-contributors__contributors-title"> Contributors </p> <ul class="up-authors-and-contributors__contributors-links"> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_gl/people/akshi-goel"> Akshi Goel</a>, </li> <li class="up-authors-and-contributors__contributor-link-container"> <a class="up-authors-and-contributors__contributor-link" href="/en_gl/people/menaka-samant"> Menaka Samant</a> </li> </ul> </div> </div> <div class="up-authors-and-contributors__tags-and-social-container"> <div class="up-authors-and-contributors__article-tags-container"> <div class="related-topics surfaceTags"> <div data-cmp-data-layer="{"surfaceTags-23c26082db":{"@type":"ey-unified-site/components/surfaceTags"}}" data-analytics-category="Surface Tags" class="up-surface-tags"> <span class="up-surface-tags__topic-title" data-analytics-label> Related topics </span> <div class="up-surface-tags__topic-items"> <div class="up-surface-tags__topic-items-item"> <a class="cmp-button" data-analytics-link-click href="/en_gl/industries/automotive"> <span 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data-up-total-item-count="3"> <h2 class="up-content-grid__title">Related content</h2> <div class="up-content-grid__list" data-up-hook-content-grid="list"> <div class="up-content-grid__list-item " data-up-hook-content-grid="[listItem]"> <a class="up-content-grid__list-item-image-link" aria-hidden="true" href="/en_gl/insights/automotive/what-auto-suppliers-can-learn-from-pe-to-drive-their-ev-transition" tabindex="-1"> <img class="up-content-grid__list-item-image" src="/content/dam/ey-unified-site/ey-com/en-gl/insights/automotive/images/ey-prepared-chassis-in-a-row-at-car-plant.jpg" srcset="/content/dam/ey-unified-site/ey-com/en-gl/insights/automotive/images/ey-prepared-chassis-in-a-row-at-car-plant.jpg.transform/up-img-width-small-screen/img.jpg 1x,/content/dam/ey-unified-site/ey-com/en-gl/insights/automotive/images/ey-prepared-chassis-in-a-row-at-car-plant.jpg.transform/up-img-width-large-screen/img.jpg 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