Harbour Town Perth - Fig Tree - Creative Digital Agency

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<span class="bracket">/</span> <a href="https://figtreedigital.com.au/./copywriting/">Copywriting</a> <span class="bracket">/</span> <a href="https://figtreedigital.com.au/./data-analytics/">Data Analytics</a> <span class="bracket">/</span> </section> <div class="container devices-wrap hide"> <section class="imac"> <div class="device-container" style="max-width:800px;" data-size-port="800px" data-size-land="1366px"> <div class="device-mockup imac"> <div class="device"> <div class="screen"> <div class="imac-video-wrap"> <div class="imac-image-wrap"> <img class="image-wrap" src="" alt="" /> </div> </div> </div> </div> </div> </section> <section class="ipad"> <div class="device-container ipad-overlap" style="max-width:320px;" data-size-port="320px" data-size-land="320px"> <div class="device-mockup ipad"> <div class="device"> <div class="screen"> </div> </div> </div> </div> </section> <section class="iphone"> <div class="device-container iphone-overlap" style="max-width:130px;" data-size-port="600px" data-size-land="600px"> <div class="device-mockup iphone5 black"> <div class="device"> <div class="screen"> </div> </div> </div> </div> </section> </div> <section class="image-content smnotopmargin"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac.png" alt="Harbour Town Perth" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/Fig-Tree-Digital-HTP-imac@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><p style="text-align: center">Perth’s only outlet-style shopping centre, open seven days a week, had more than 100 stores along with fantastic cafes and restaurants. Harbour Town Perth also offered a free Tourism Club Card and Tourism Lounge for special offers and further discounts.</p> </div> </div></div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h2 style="text-align: center">SHOWCASING DIGITAL EXPERTISE IN THE DIGITAL SPACE</h2> <p style="text-align: center">Harbour Town Perth engaged Fig Tree Digital for advice and implementation on digital, creative and marketing strategy, with the aim to increase social media followers and VIP program members. To engage and grow Harbour Town Perth’s audience, marketing campaigns and communications were also required.</p> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth - Social Media" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook.png" alt="Harbour Town Perth - Social Media" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook@2x.png 2x" /></noscript> </div> </div></div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h2 style="text-align: center">AMBITIOUS RETAIL MARKETING GOALS</h2> <p style="text-align: center">The marketing strategy focused on strong audience engagement and increasing in-centre activity. Fig Tree worked closely with the Harbour Town Perth Marketing Team for more than three years, developing digital communications to achieve retail marketing goals.</p> </div> </div></div> </section> <section class="gallery-f2 wrap-margins"> <div class="container" style="padding-left:0;padding-right:0;"> <div class="row nomargin"> <div class="col-md-12"> <div class="clearfix galleryflow">   <div class="mosaicflow__item"> <img class="hoverimg" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20684%203375'%3E%3C/svg%3E" alt="Harbour Town Perth - eDM Campains" width="684" height="3375" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-1.png" /><noscript><img class="hoverimg" src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-1.png" alt="Harbour Town Perth - eDM Campains" width="684" height="3375" /></noscript> </div> <div class="mosaicflow__item"> <img class="hoverimg" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20699%202117'%3E%3C/svg%3E" alt="Harbour Town Perth - eDM Campains" width="699" height="2117" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-2.png" /><noscript><img class="hoverimg" src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-2.png" alt="Harbour Town Perth - eDM Campains" width="699" height="2117" /></noscript> </div> <div class="mosaicflow__item"> <img class="hoverimg" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20685%202955'%3E%3C/svg%3E" alt="" width="685" height="2955" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-3.png" /><noscript><img class="hoverimg" src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-eDM-3.png" alt="" width="685" height="2955" /></noscript> </div> </div> </div> <script type="text/javascript"> ( function($) { // we can now rely on $ within the safety of our "bodyguard" function $(document).ready( function() { window.sr = ScrollReveal(); sr.reveal('.mosaicflow__item', { duration: 700 }); } ); } ) ( jQuery ); </script> </div> </div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h2 style="text-align: center">RECORD BREAKING RESULTS AND AN EXCEPTIONAL CLIENT RELATIONSHIP</h2> <p style="text-align: center">Fig Tree helped achieve significant brand awareness using digital platforms, strong loyalty through their VIP Program and high engagement via social media. Harbour Town Perth’s Facebook page had the largest following for any shopping centre in Perth – achieved through organic reach, not paid advertising. The VIP Program had the highest membership of any Harbour Town centre program across the country in 2013. As a result Harbour Town Perth gained greater awareness, more online activity and most importantly, more customers shopping in centre. Fig Tree also managed social media for Harbour Town Perth’s ‘Trade for Telethon’, an annual event that attracted significant social media engagement.</p> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1.jpg" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1.jpg" alt="" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-1@2x.jpg 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth - Creative Design" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2.jpg" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2.jpg" alt="Harbour Town Perth - Creative Design" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-2@2x.jpg 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth - Creative Design" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3.jpg" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3.jpg" alt="Harbour Town Perth - Creative Design" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-3@2x.jpg 2x" /></noscript> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth - Creative Design" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4@2x.jpg 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4.jpg" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4.jpg" alt="Harbour Town Perth - Creative Design" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4.jpg, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Banner-4@2x.jpg 2x" /></noscript> </div> </div></div> </section> <section class="text-content sm-wrap-margins"> <div class="container"> <div class="row content justify-content-md-center"> <div class="col-xs-12 col-sm-10 col-md-10 main"><h3 style="text-align: center">“Fig Tree was there from the beginning of Harbour Town’s arrival in the social space. Having access to a team with such in-depth knowledge of best practices in the digital space is a huge benefit. I could pick up the phone to Maria and her team any time to gain the support and guidance I needed. Maria and the team helped create a personality for our brand in the social arena. Thanks to Fig Tree’s knowledge of the best tools to drive engagement, we continually lifted the profile of our brand, improving visits and sales. The Fig Tree team provided excel-lent creative design skills and faultless assistance with campaign execution, from an idea through to a full-blown campaign. Fig Tree provided exceptional support, always above and beyond our expectations.”</h3> <p style="text-align: center">– Helen Smith, Marketing Manager, Harbour Town Perth</p> </div> </div></div> </section> <section class="image-content sm-wrap-margins"> <div class="container"> <div class="row"> <div class="col-xs-12 col-sm-12 col-md-12"> <img src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Harbour Town Perth - Social Media" data-lazy-srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2@2x.png 2x" data-lazy-src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2.png" /><noscript><img src="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2.png" alt="Harbour Town Perth - Social Media" srcset="https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2.png, https://figtreedigital.com.au/wp-content/uploads/2016/10/FTM043-HTP-Case-Study-Facebook2@2x.png 2x" /></noscript> </div> </div></div> </section> <div class="sm-wrap-margins"> <div style="display:none;" class="post-nav-heading">CASE STUDY</div> <section class="post-nav content"> <a href="https://figtreedigital.com.au/case-study/catholic-charities/" title="Previous">< Previous</a> / <a href="https://figtreedigital.com.au/case-study/theodora-maios/" title="Next">Next ></a> </section> </div> </section> </div> <footer itemscope itemtype="http://schema.org/LocalBusiness" id="footer" class="clearfix pagefooter"> <a id="shovel-drop" class="arrow bounce" href="#services"><span><img data-lazy-srcset="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png 1x, https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon@2x.png 2x" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" alt="Icon" data-lazy-src="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png"><noscript><img srcset="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png 1x, https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon@2x.png 2x" src="https://figtreedigital.com.au/wp-content/themes/figtree/img/Spade-Icon.png" alt="Icon"></noscript></span></a> <div id="sub-floor"> <div> <div class="row justify-content-md-center"> <div class="col-md-6 order-md-6 attribution"> <h2 class="h1">GROWTH THROUGH CHANGE</h2> </div> <div class="col-md-4 order-md-1 social"> <div class="social-wrap"> <a target="_blank" href="https://www.linkedin.com/company/figtreedigital/"> <i class="fab fa-linkedin icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://www.facebook.com/FigTreeDigital/"> <i class="fab fa-facebook icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://twitter.com/figtreedigital"><i class="fab fa-twitter-square icon-zoom" aria-hidden="true"></i></a> <a target="_blank" href="https://www.instagram.com/figtreedigital/"><i class="fab fa-instagram icon-zoom"></i></a> <a href="https://figtreedigital.com.au/insights/"><i class="fa fa-rss-square icon-zoom" aria-hidden="true"></i></a> </div> </div> </div>  </div> </div> <div id="second-floor"> <div> <div class="row margin0"> <div class="col-md-12"> <span class="copyright-txt"> © 2024 <strong>FIG TREE DIGITAL - <br class="hide mobileshow"> A CREATIVE DIGITAL AGENCY</strong> -</span> E: <a href="/cdn-cgi/l/email-protection#3159545d5d5e71575856454354545558565845505d1f525e5c1f5044"> <span itemprop="email"><span class="__cf_email__" data-cfemail="0d65686161624d6b646a797f686869646a64796c61236e6260236c78">[email protected]</span></span></a> <br class="hide mobileshow"> - PH:<span itemprop="telephone"> 0439 992 644</span> - <br class="hide tabletshow"><span itemprop="address" itemscope itemtype="http://schema.org/PostalAddress">Suite 1 / 2 East Terrace, Adelaide <br class="hide mobileshow"> <span itemprop="addressRegion">SA</span> <span itemprop="postalCode">5000</span> <span itemprop="addressCountry">AUSTRALIA</span> <meta itemprop="addressLocality" content="Adelaide"> </div> </div> </div> </div> <meta itemprop="image" content="http://figtreedigital.com.au/wp-content/themes/figtree/library/images/fig-tree-digital-digital-agency-adelaide.png"> <meta itemprop="name" content="Fig Tree Digital"></footer>  </div>  <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type="text/javascript"> var sbiajaxurl = "https://figtreedigital.com.au/wp-admin/admin-ajax.php"; 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