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и перспективы развития кондитерского рынка России</strong></p> <p>21-22 марта в рамках выставки Modern Bakery Moscow | Confex состоялся третий международный бизнес-форум «Конфекс. Кондитерская экспертиза»: 2 дня, 26 спикеров, 417 топ-менеджеров кондитерских предприятий. Во второй раз в рамках выставки была представлена экспозиция инноваций и технологий для кондитерского производства «Конфекс»: компании из Азербайджана, Белоруссии, Вьетнама, Германии, Италии, Китая, России, Турции и Чехии представили свои инновационные разработки в сфере упаковки, ингредиентов и оборудования.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img fetchpriority="high" fetchpriority="high" decoding="async" width="1024" height="682" data-id="75116" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75116" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-1-сессия-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></figure> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="682" data-id="75117" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75117 lazyload" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 1020px) 100vw, 1020px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/682;" /><noscript><img decoding="async" width="1024" height="682" data-id="75117" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75117" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/146_OTR_9999-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></noscript></figure> </figure> <p></p> <p>Первая сессия мероприятия была посвящена <strong>трендам кондитерского рынка</strong>. По данным NilsenIQ, кондитерские изделия – второй по объему продаж, а также самый быстрорастущий сегмент продовольственного рынка: <strong>+20,2 %</strong> с января 2022 по январь 2023. </p> <p>Темпы роста продаж кондитерских изделий в стоимостном выражении удвоились в большинстве категорий по сравнению с годом ранее, но во многом это произошло из-за инфляции. Наиболее высокие темпы роста – в категориях шоколадных батончиков <strong>(+34,8%)</strong>, вафель <strong>(+28,2%) </strong>и сладкого упакованного печенья <strong>(+25,9%)</strong>. Лидирующим сегментом остаются шоколадные плитки, П по которым рост продаж составил <strong>18,1%</strong>. Также продолжает расти доля онлайн-продаж кондитерских изделий: <strong>+1,8%</strong> в денежном выражении и <strong>+1,1 %</strong> — в упаковках в период с января 2022 по январь 2023. Молочный шоколад — драйвер роста продаж, однако самым быстрорастущим сегментом батончиков стал белый шоколад, продажи которого растут второй год подряд.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-2 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="682" data-id="75119" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75119 lazyload" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 1020px) 100vw, 1020px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/682;" /><noscript><img decoding="async" width="1024" height="682" data-id="75119" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75119" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Мария-Слуцкая-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></noscript></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75115" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75115 lazyload" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 1020px) 100vw, 1020px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/682;" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75115" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75115" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Роскачество-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></noscript></figure> </figure> <p></p> <p>Спикеры и топ-менеджеры кондитерских предприятий обсудили вопросы качества кондитерских изделий (Василий Смирнов, Роскачество), импортозамещения ингредиентов для кондитерского производства (Татьяна Савенкова, Союз производителей пищевых ингредиентов), а также оптимизации процессов и <strong>повышения производительности труда</strong> на кондитерских предприятиях. </p> <p>Владимир Масленников, Федеральный центр компетенций, рассказал, как внедрение принципов бережливого производства позволяет добиться значительного экономического эффекта, и поделился конкретными кейсами. Например, как, оптимизировав производство купольных конфет, получилось увеличить производительность труда с 13,1 до 18,4 коробов/чел в час, снизить незавершённое производство на 31,2%, сократить время протекания процесса на 36% и добиться суммарного экономического эффекта <strong>173,5 млн. руб. в год</strong> при увеличении объема продаж. </p> <p>Своим опытом <strong>эффективной работы в кризис</strong> поделились производители. Мария Слуцкая, КФ «Верность качеству», рассказала, как удалось добиться двукратного роста продаж в розничной сети конфет и шоколада ручной работы «Априори». Благодаря корректировке ассортиментной матрицы, изменению системы ценообразования и изменению покупательских потоков средний чек в розничной сети увеличился на 173 рубля, а количество посетителей в месяц выросло на 3500 человек.</p> <p>В рамках второй сессии эксперты обсудили <strong>наиболее перспективные рынки для экспорта кондитерских изделий. </strong>Элиф Силпагар, Федеральный центр «Агроэкспорт»,отметила, что мировой экспорт кондитерских изделий демонстрирует стабильный рост, а рынок кондитерских изделий России входит в 10-ку крупнейших рынков в мире. В 2021 году почти <strong>30% шоколада</strong>, произведенного в России, было направлено на экспорт. По оценкам, Россия выйдет в экспортных поставках кондитерских изделий на уровень <strong>2,1-2,2 млрд долларов</strong> к концу 2024 года. </p> <p>Структура экспорта кондитерских изделий в млн. долларов в 2022 году: 46% приходится на шоколадные кондитерские изделия, 40% — мучные кондитерские изделия и 14% — сахаристые кондитерские изделия. Также спикеры рассказали про особенности выхода на рынок Израиля (Ольга Тюина, ООО «В.А.Ш. ШОКОЛАТЬЕ +», Китая (Максим Сёмин, ООО «Эпиньдо»), стран Персидского залива (Наталья Шавель, ГК «Белевская пастила») и ЮВА (Валерий Кайгородов, RUSFAIR GROUP). Модератором сессии выступил Николай Лычев, AGROTREND.RU.</p> <figure class="wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-3 is-layout-flex wp-block-gallery-is-layout-flex"> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75118" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75118 lazyload" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 1020px) 100vw, 1020px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/682;" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75118" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75118" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-2-сессия-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></noscript></figure> <figure class="wp-block-image size-large"><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75120" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75120 lazyload" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 1020px) 100vw, 1020px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" style="--smush-placeholder-width: 1024px; --smush-placeholder-aspect-ratio: 1024/682;" /><noscript><img loading="lazy" loading="lazy" decoding="async" width="1024" height="682" data-id="75120" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75120" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=204x136&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=408x272&lossy=2&strip=1&webp=1 408w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?size=612x408&lossy=2&strip=1&webp=1 612w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Анна-Луканина-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 1020px) 100vw, 1020px" /></noscript></figure> </figure> <p></p> <p>Третья сессия была посвящена <strong>офлайн и онлайн-ритейлу и эффективному взаимодействию «поставщик-сеть»</strong>. Кирилл Лебедев, ООО «Кондитерская фабрика «ПОБЕДА», поделился своим видением ошибок взаимодействия ритейла и поставщика в проектах СТМ. Думитро Чаттерджи, «Лента», рассказал о том, как можно использовать данные ритейлера для планирования продаж, торгового маркетинга и мерчендайзинга. </p> <p>Дмитрий Новиков, СберМаркет, поделился статистикой: количество заказов сладостей в 2022 году выросло на <strong>85%</strong> по сравнению с 2021. Екатерина Жеребина, Mojo Cacao, рассказала о новых реалиях food-ритейла, а модератор сессии Дмитрий Леонов представил данные о результатах работы сетей за 2022 г. Отдельный блок был посвящен основным трендам в построении и реализации стратегии трейд-маркетинга и мерчендайзинга для кондитерских брендов, а также наиболее эффективным инструментам.</p> <p>В рамках заключительной сессии форума производители кондитерских изделий, а также представители брендинговых и digital-агентств обсудили наиболее <strong>перспективные каналы продвижения кондитерских изделий</strong> в новой реальности, <strong>тренды в упаковке</strong> и поделились конкретными кейсами. Анатолий Корнеев, OMNIMIX, поделился результатами рекламной кампании в социальной сети Likee, благодаря которой удалось привлечь внимание зумеров к продукции «Конфитрейд»: 2 млн. показов, 4,5 тыс. </p> <p>переходов на сайт. Елена Изгородина, ООО «Кондитерская фабрика «Волшебница», рассказала, как компания разрабатывает новинки и расширяет ассортимент, а также поделилась успешным опытом продвижения кондитерской продукции в ВКонтакте. Павел Кузяков, «Ванюшкины сладости», Vivachoco, детально описал процесс разработки маркетинговой стратегии выхода на рынок с новыми продуктами. Анна Луканина, Depot, поделилась кейсом разработки новой упаковки для компании MACARONIKA, а Алексей Ларин, BrandExpert Остров Свободы, рассказал про упаковку кондитерских и изделий для выхода в сети и привел примеры наиболее удачного брендинга.</p> <figure class="wp-block-image alignright size-large is-resized"><img loading="lazy" loading="lazy" decoding="async" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75114 lazyload" style="--smush-placeholder-width: 317px; --smush-placeholder-aspect-ratio: 317/210;width:317px;height:210px" width="317" height="210" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1.jpg?size=204x135&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1.jpg?lossy=2&strip=1&webp=1 2048w" data-sizes="(max-width: 317px) 100vw, 317px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img loading="lazy" loading="lazy" decoding="async" src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1024x682.jpg?lossy=2&strip=1&webp=1" alt="" class="wp-image-75114" style="width:317px;height:210px" width="317" height="210" srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1.jpg?size=204x135&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-300x200.jpg?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-768x511.jpg?lossy=2&strip=1&webp=1 768w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1024x682.jpg?lossy=2&strip=1&webp=1 1024w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1-1536x1022.jpg?lossy=2&strip=1&webp=1 1536w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/Конфекс-2023-Евгений-Лейбович-1.jpg?lossy=2&strip=1&webp=1 2048w" sizes="(max-width: 317px) 100vw, 317px" /></noscript></figure> <p>В этом году мероприятие посетило 417 топ-менеджеров кондитерских предприятий. За 4 дня мероприятия владельцы бизнеса смогли посетить <strong>бизнес-форум</strong>: узнать о трендах рынка, пообщаться с коллегами, познакомиться с представителями сетей и маркетплейсов, а также найти новые технологические решения для кондитерских производств в рамках <strong>экспозиции «Конфекс»</strong>.</p> <p><strong><em>Евгений Лейбович</em></strong><em>, генеральный директор кондитерской фабрики «Сладонеж»: «Для меня подобные мероприятия – это не только интерес к спикерам, но и профессиональное общение с коллегами по цеху, которое позволяет совместно вырабатывать решения в текущих условиях рынка».</em></p> <p><strong><em>Павел Кузяков</em></strong><em>, сооснователь «Ванюшкины сладости», основатель шоколадной фабрики Vivachoco: «Мероприятие мне понравилось, словил несколько инсайтов, которые буду применять в своем бизнесе. Было очень познавательно и интересно».</em></p> <p><strong><em>Кирилл Лебедев</em></strong><em>, начальник отдела СТМ ООО «Кондитерская фабрика «ПОБЕДА»: «Очень интересная конференция. Понравилась аудитория – очень профессиональная, понравились спикеры. Мероприятие прошло увлекательно. Мы остались под впечатлением от профессионализма команды».</em></p> <p>В 2024 году бизнес-форум «Конфекс. Кондитерская экспертиза» и выставка <strong>Modern Bakery Moscow | Confex пройдут 19-22 марта.</strong></p> <figure class="wp-block-image size-full is-resized"><img loading="lazy" loading="lazy" decoding="async" data-src="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/confex.png?lossy=2&strip=1&webp=1" alt="" class="wp-image-75113 lazyload" style="--smush-placeholder-width: 313px; --smush-placeholder-aspect-ratio: 313/53;width:313px;height:53px" width="313" height="53" data-srcset="https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/confex.png?size=204x35&lossy=2&strip=1&webp=1 204w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/confex-300x50.png?lossy=2&strip=1&webp=1 300w, https://b3593507.smushcdn.com/3593507/wp-content/uploads/2023/09/confex.png?lossy=2&strip=1&webp=1 548w" data-sizes="(max-width: 313px) 100vw, 313px" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img loading="lazy" 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