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Influencer income ranges widely based on a variety of factors. In most cases, social media accounts with the largest followings earn big money compared with those with fewer followers. Not only are there more people to follow their recommendations, but more viewers makes all of their posted content more valuable. An influencer who only recently started their pursuit might earn only a few hundred dollars a month, while top influencers commonly earn millions of dollars each year.</p>\n<p><a href=\"https://www.vox.com/the-goods/2018/11/28/18116875/influencer-marketing-social-media-engagement-instagram-youtube\" target=\"_blank\" rel=\"noopener noreferrer\">According to Vox</a>, people with between 10,000 and 50,000 followers, known as micro influencers, can earn between $40,000 and $100,000 each year. Top Instagram influencers with millions of followers, on the other hand, can earn tens of thousands of dollars for each individual post, potentially resulting in millions each year. Kylie Jenner, for example, reportedly makes more than <a href=\"https://www.bbc.co.uk/newsround/49124484\" target=\"_blank\" rel=\"noopener noreferrer\">$1 million</a> for a single social media post. Meanwhile, <a href=\"https://smallbiztrends.com/2023/03/tiktok-influencers.html\">top Tiktok influencer</a> Loren Gray makes more than $53 million in a year.</p>"}}]}</script><script type=text/ez-screx>var post_cat_id=61;</script><script type=text/ez-screx>!function(f,b,e,v,n,t,s) {if(f.fbq)return;n=f.fbq=function(){n.callMethod?n.callMethod.apply(n,arguments):n.queue.push(arguments)};if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';n.queue=[];t=b.createElement(e);t.async=!0;t.src=v;s=b.getElementsByTagName(e)[0];s.parentNode.insertBefore(t,s)}(window,document,'script','https://connect.facebook.net/en_US/fbevents.js');fbq('init','573364149534092');fbq('track','PageView');</script><script>var ezoTemplate='pub_site';var ezouid='1';var ezoFormfactor='1';</script><script data-ezscrex=false>var soc_app_id='0';var did=657395;var ezdomain='smallbiztrends.com';var ezoicSearchable=1;</script><script 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Industry Secrets Revealed</h1><meta content="How Do Influencers Make Money? Industry Secrets Revealed"><span class=byline><span class=article-date>Published: <span datetime=2024-01-03T04:28:02-05:00>Jan 3, 2024</span></span> <span class=article-author>by <span class=nickname><a href=https://smallbiztrends.com/author/samantha-lile/ title="Posts by Samantha Lile">Samantha Lile</a></span></span> <span class=article-author>In <a href=https://smallbiztrends.com/category/social-media/ title="View all articles in Social Media">Social Media</a></span></span><hr class=clear><span class=full-span-featured-image><img width=850 height=476 src="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2021/11/how-do-influencers-make-money-850x476.png?ezimgfmt=rs%3Adevice%2Frscb1-1" class="attachment-general_850w_image size-general_850w_image" alt="how do influencers make money" decoding=async ezimgfmt="rs rscb1 src ng ngcb1" loading=eager srcset sizes importance=high fetchpriority=high></span><div class=entry><div class=entry-wrap><p>The overwhelming popularity of social media channels like Facebook, Instagram, Snapchat and YouTube has created an entirely new category of celebrity: the social media influencer. Everyday, more personalities are monetizing their social media followings and turning their online presences into full-time jobs. But just how do social media influencers make money?</p><span id=ezoic-pub-ad-placeholder-901 data-method=placement-service></span><span data-ez-ph-id=901></span><h2>What is an Influencer?</h2><p>In general, an influencer is anyone who earns money by influencing the buying habits of others. A social media influencer communicates with people who follow them on online platforms including Instagram, YouTube, LinkedIn and Tiktok, influencing their purchasing decisions in exchange for payment from brands they promote.<p>An Instagram influencer, for example, might post content to the social media platform supporting a fashion brand, gaining a commission for any followers who purchase from the brand based on the influencer’s recommendation. For <a href=https://smallbiztrends.com/top-beauty-influencers/>top beautify influencers</a> as well as <a href=https://smallbiztrends.com/fashion-influencers/>fashion influencers</a>, the amount can add up to millions of dollars.</p><span id=ezoic-pub-ad-placeholder-909 data-method=placement-service></span><span data-ez-ph-id=909></span><p>Main influencer platforms include:<ul><li>Facebook<li>Instagram<li>TikTok<li>Snapchat<li>YouTube</ul><h2>12 Ways Social Media Influencers Make Money</h2><p>Many are aware of influencers but still wonder, “How do social media influencers earn money?” Influencers make money in a variety of ways, including by creating sponsored posts, hosting webinars and even taking part in influencer marketing and traditional advertising efforts. Many social media influencers earn more money by leveraging their online presences then they could make at a 9-5 job.<p><img data-ezsrcset="https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6-150x113.png 150w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6-300x225.png 300w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6-620x465.png 620w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6-660x495.png 660w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6-768x576.png 768w,https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6.png 800w" sizes="(max-width: 800px) 100vw, 800px" decoding=async class="ezlazyload aligncenter wp-image-1247258 size-full" src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22800%22%20height=%22600%22%3E%3C/svg%3E" alt="There are tons of ways influencers can earn a solid income online. Read this post for a full list." width=800 height=600 ezimgfmt="rs rscb1 src ng ngcb1 srcset" data-ezsrc=https://smallbiztrends.com/ezoimgfmt/media.smallbiztrends.com/2023/08/how-to-make-money-streaming-6.png><h3>1. Sponsored Social Media Posts</h3><p><img srcset="https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-150x113.png 150w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-300x225.png 300w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-620x465.png 620w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-660x495.png 660w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-768x576.png 768w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money.png 800w" sizes="(max-width: 800px) 100vw, 800px" decoding=async class="aligncenter wp-image-1247268 size-full" src=https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money.png alt='Have you ever wondered, "how do influencers make money?" Sponsored social media posts are among the top options.' width=800 height=600 ezimgfmt="rs rscb1 src ng ngcb1 srcset"><p>Influencers have the potential to earn money from every social media post, especially if they are creating high-quality content. Sponsored content, therefore, is one of the top ways influencers make money.</p><span id=ezoic-pub-ad-placeholder-910 data-method=placement-service></span><span data-ez-ph-id=910></span><p>In social media sponsored posts, brands pay influencers to feature products and services on their social media pages. This sponsored content might appear in an Instagram story, a Facebook post, or a YouTube video.<p><strong>Maximizing Earnings:</strong> Influencers can increase the impact of sponsored posts by aligning them closely with their personal brand and audience interests. Authentic storytelling, engaging visuals, and a clear call to action can enhance the effectiveness of these posts.</p><span id=ezoic-pub-ad-placeholder-911 data-method=placement-service></span><span data-ez-ph-id=911></span><h3>2. Webinars on Social Media Platforms</h3><p>Some social media influencers have developed reputations as experts on a certain topic. This is especially the case for <a href=https://smallbiztrends.com/linkedin-influencers/>LinkedIn influencers.</a> Their followers often are willing and eager to pay for these influencers’ guidance.<p>By conducting webinars, or online seminars, social media influencers can attract their followers, who will pay to access the information in an engaging tutorial. Not only can influencers earn money from hosting a live webinar, but their followers can continue to pay to access the content from a social media platform, blog or other website at a later time.<p><strong>Engaging Your Audience:</strong> Influencers can leverage their expertise by hosting webinars on topics that resonate with their followers. Offering exclusive content, interactive sessions, and follow-up resources can add value to these webinars.</p><span id=ezoic-pub-ad-placeholder-912 data-method=placement-service></span><span data-ez-ph-id=912></span><h3>3. Becoming a Brand Ambassador</h3><p><img srcset="https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2-150x113.png 150w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2-300x225.png 300w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2-620x465.png 620w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2-660x495.png 660w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2-768x576.png 768w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2.png 800w" sizes="(max-width: 800px) 100vw, 800px" loading=lazy decoding=async class="aligncenter wp-image-1247267 size-full" src=https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-2.png alt="Are you interested in earning money as an influencer? Brand partnerships are one of the top ways influencers make money." width=800 height=600 ezimgfmt="rs rscb1 src ng ngcb1 srcset"><p>Many influencers make money by serving as brand ambassadors. Instead of simply promoting a brand through a single sponsored post, the influencer will regularly discuss the products and services offered by the company in order to generate overall brand awareness.<p>For example, a brand might pay a social media influencer to regularly post about the brand for a 6-12 month period. Top <a href=https://smallbiztrends.com/top-fitness-influencers/>fitness influencers</a> generally have several brands they endorse.<p><strong>Building Long-term Relationships:</strong> A successful brand ambassadorship involves more than just promoting products. Influencers can foster long-term relationships by integrating the brand into their lifestyle and content, creating a more authentic and impactful promotion.</p><span id=ezoic-pub-ad-placeholder-913 data-method=placement-service></span><span data-ez-ph-id=913></span><h3>4. Selling Digital Products</h3><p>Posting webinars to social media isn’t the only way a social media influencer can market digital products to earn money. E-books and online tutorials can be sold over time from a blog, other website or social media platform.<p>Followers interested in learning more about the influencer’s expertise will purchase these digital products, and the sales can accumulate over time.<p><strong>Innovative Digital Offerings:</strong> Influencers can diversify their income by selling digital products like e-books, courses, or exclusive content. Understanding audience needs and creating high-quality, relevant digital products can drive significant revenue.</p><span id=ezoic-pub-ad-placeholder-914 data-method=placement-service></span><span data-ez-ph-id=914></span><h3>5. Creating Product Lines</h3><p>Many influencers have accumulated large enough followings to market their own products. Creating products lines is an increasingly popular way for social media influencer to make money. For example, a fashion blogger might develop their own clothing line, either designing their own garments or in conjunction with a designer to co-create product lines.<p>Other social media influencers market a variety of personally-branded products from locations like Facebook, TikTok, Instagram and YouTube.<p><strong>Developing Unique Products:</strong> Influencers with large followings can create their own product lines that reflect their personal brand. From fashion to wellness products, influencers can leverage their audience insights to develop products that meet their followers’ needs.</p><span id=ezoic-pub-ad-placeholder-915 data-method=placement-service></span><span data-ez-ph-id=915></span><p><iframe title="How To Make Money As An Influencer (START your OWN brand!)" width=618 height=348 data-ezsrc="https://www.youtube.com/embed/2IoRS4Ufazo?feature=oembed" frameborder=0 allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy=strict-origin-when-cross-origin allowfullscreen class=ezlazyload></iframe><h3>6. Website Advertising</h3><p>Just as bloggers for decades have made money from advertisements on their websites, social media influencers with high traffic to their platforms can make a lucrative income from advertising fees.<p>In some cases, bloggers and influencers make money based on visitor clicks, while at other times they are paid any time the advertisement appears on a follower’s screen.<p><strong>Enhancing Website Monetization:</strong> Beyond traditional banner ads, influencers can monetize their websites through sponsored blog posts, affiliate links, and exclusive member-only content, providing a steady stream of revenue.</p><span id=ezoic-pub-ad-placeholder-916 data-method=placement-service></span><span data-ez-ph-id=916></span><h3>7. Reselling Free Products</h3><p>Most influencers make money through free products. It’s not at all uncommon for a brand to send a social media influencer free samples in the hopes of gaining a shoutout or a recommendation.<p>Not only can these free products, often clothing, makeup and personal items, be considered income of a sort, but the influencer then can resell the free products on websites like Poshmark, earning a profit in the process.<p><strong>Ethical Reselling Practices:</strong> When reselling free products, influencers should maintain transparency with their audience. This practice should be done ethically, ensuring it aligns with their personal brand values and audience expectations.</p><span id=ezoic-pub-ad-placeholder-917 data-method=placement-service></span><span data-ez-ph-id=917></span><h3>8. Events and Appearances</h3><p>Social media influencers are modern celebrities, and therefore have the potential to draw a crowd anywhere they go. An influencer can make money by hosting a live or online event and charging followers to participate. Likewise, another brand might pay a social media influencer to appear at its own event, knowing that the celebrity presence will attract a crowd.<p><strong>Leveraging Personal Brand:</strong> Influencers can capitalize on their personal brand by hosting or attending events. These appearances not only provide a direct income but also enhance their brand visibility and credibility.<h3>9. Affiliate Marketing</h3><p><img srcset="https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3-150x113.png 150w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3-300x225.png 300w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3-620x465.png 620w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3-660x495.png 660w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3-768x576.png 768w, https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3.png 800w" sizes="(max-width: 800px) 100vw, 800px" loading=lazy decoding=async class="aligncenter wp-image-1247266 size-full" src=https://media.smallbiztrends.com/2023/08/how-do-influencers-make-money-3.png alt="Affiliate marketing is one of the top ways influencers make money. This post dives into all the details." width=800 height=600 ezimgfmt="rs rscb1 src ng ngcb1 srcset"><p>Another popular way influencers make money is through affiliate marketing. In this process, a social media influencer shares a link to a product page and receives a commission from any sale resulting from that link.</p><span id=ezoic-pub-ad-placeholder-918 data-method=placement-service></span><span data-ez-ph-id=918></span><p>For example, a beauty influencer might share a link to a designer palette in an Instagram post where they demonstrate the eyeshadow application. The brand then pays the influencer a percentage of each sale made to a person who clicked on the link.<p><strong>Optimizing Affiliate Strategies:</strong> Successful affiliate marketing involves more than just sharing links. Influencers should provide genuine reviews and tailored recommendations, using analytics to track and optimize their affiliate strategies.<h3>10. Donations, Tips and Subscriptions</h3><p><img srcset="https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5-150x113.png 150w, https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5-300x225.png 300w, https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5-620x465.png 620w, https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5-660x495.png 660w, https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5-768x576.png 768w, https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5.png 800w" sizes="(max-width: 800px) 100vw, 800px" loading=lazy decoding=async class="aligncenter wp-image-1247271 size-full" src=https://media.smallbiztrends.com/2023/08/how-to-influencers-make-money-5.png alt="Some influencers make money through donations and tips, but there are other ways they earn an income as well. Check out this post for a full list." width=800 height=600 ezimgfmt="rs rscb1 src ng ngcb1 srcset"><p>Influencers also can make money when their followers simply give it to them. Many social media influencers accept donations and tips on their websites or through platforms like Patreon, where members can support influencers with monthly contributions, sometimes in exchange for exclusive content.</p><span id=ezoic-pub-ad-placeholder-919 data-method=placement-service></span><span data-ez-ph-id=919></span><p>Other influencers will simply offer a feature on their websites where followers can buy them a cup of coffee by making a small one-time donation.<p><strong>Cultivating a Supportive Community:</strong> Influencers can encourage their followers to support them through donations, tips, or subscription-based platforms like Patreon, offering exclusive content or perks in return.<h3>11. Creating Content for Blogs, Vlogs and Podcasts</h3><p>For most social media influencers, followers don’t just show up for everyday stories and posts. It’s not enough for them to post what they ate for dinner or what they thought of the last movie they saw.</p><span id=ezoic-pub-ad-placeholder-920 data-method=placement-service></span><span data-ez-ph-id=920></span><p>They have to create content. Social media influencing can be a full-time job for content creators, who often spend hours every day developing posts for their blogs, vlogs and podcasts. Without the content, they have no following to market products and make money.<p><strong>Content is King:</strong> High-quality, engaging content is the backbone of any successful influencer. Consistency, creativity, and audience engagement are key factors in creating content that attracts and retains followers.<h3>12. Traditional advertising</h3><p>Just because an influencer gets their start on social media, that doesn’t mean they are limited in scope to that original audience. Because many social media influencers rise to celebrity status with more than 1 million followers (and recognition far beyond that), they are now partnering with major brands to advertise products to even larger audiences.</p><span id=ezoic-pub-ad-placeholder-921 data-method=placement-service></span><span data-ez-ph-id=921></span><p>Influencers with the largest followings might even appear in television commercials or on display advertising like billboards.<p><strong>Expanding Beyond Social Media:</strong> Top influencers can extend their reach beyond social media by participating in traditional advertising campaigns, leveraging their online popularity to engage with a broader audience.<h2>How Do Influencers Make Money Summary</h2><table id=tablepress-1206 class="tablepress tablepress-id-1206 tablepress-responsive"><thead><tr class="row-1 odd"><th class=column-1>Way to Make Money<th class=column-2>Description<tbody class=row-hover><tr class="row-2 even"><td class=column-1>Sponsored Social Media Posts<td class=column-2>Brands pay influencers to feature products/services on social media platforms like Instagram, Facebook, and YouTube.<tr class="row-3 odd"><td class=column-1>Webinars on Social Media Platforms<td class=column-2>Influencers charge followers to attend online seminars (webinars) about specific topics. Content can be sold afterwards on various platforms.<tr class="row-4 even"><td class=column-1>Becoming a Brand Ambassador<td class=column-2>Regularly promote a brand's products/services to generate brand awareness, often through contracts lasting 6-12 months.<tr class="row-5 odd"><td class=column-1>Selling Digital Products<td class=column-2>Influencers sell e-books, tutorials, etc., on blogs, websites, or social media platforms.<tr class="row-6 even"><td class=column-1>Creating Product Lines<td class=column-2>Influencers market their own products, e.g., clothing lines, either on their own or in partnership with designers. They sell on platforms like Facebook, TikTok, Instagram, and YouTube.<tr class="row-7 odd"><td class=column-1>Website Advertising<td class=column-2>Influencers earn from ads on their platforms, either through pay-per-click or appearance-based compensation.<tr class="row-8 even"><td class=column-1>Reselling Free Products<td class=column-2>Brands send free samples to influencers, who can then resell them on platforms like Poshmark for profit.<tr class="row-9 odd"><td class=column-1>Events and Appearances<td class=column-2>Influencers charge for hosting events or get paid for appearances by brands. They can attract crowds due to their popularity.<tr class="row-10 even"><td class=column-1>Affiliate Marketing<td class=column-2>Influencers earn a commission from sales generated through shared product links.<tr class="row-11 odd"><td class=column-1>Donations, Tips, and Subscriptions<td class=column-2>Influencers receive donations, tips on their websites or through platforms like Patreon. Some offer exclusive content in exchange for monthly contributions.<tr class="row-12 even"><td class=column-1>Creating Content for Blogs, Vlogs, and Podcasts<td class=column-2>Producing regular content like blog posts, videos, or podcast episodes is crucial for maintaining and growing their following.<tr class="row-13 odd"><td class=column-1>Traditional Advertising<td class=column-2>Influencers with vast followings might partner with major brands for traditional advertising campaigns, including TV commercials or billboards.</table><h2>How much money do influencers make?</h2><p>How much money do influencers make? Influencer income ranges widely based on a variety of factors. In most cases, social media accounts with the largest followings earn big money compared with those with fewer followers.</p><span id=ezoic-pub-ad-placeholder-922 data-method=placement-service></span><span data-ez-ph-id=922></span><p>Not only are there more people to follow their recommendations, but more viewers makes all of their posted content more valuable. An influencer who only recently started their pursuit might earn only a few hundred dollars a month, while top influencers commonly earn millions of dollars each year.<p><a href=https://www.vox.com/the-goods/2018/11/28/18116875/influencer-marketing-social-media-engagement-instagram-youtube target=_blank rel="noopener noreferrer">According to Vox</a>, people with between 10,000 and 50,000 followers, known as micro influencers, can earn between $40,000 and $100,000 each year.<p>Top Instagram influencers with millions of followers, on the other hand, can earn tens of thousands of dollars for each individual post, potentially resulting in millions each year. Kylie Jenner, for example, reportedly makes more than <a href=https://www.bbc.co.uk/newsround/49124484 target=_blank rel="noopener noreferrer">$1 million</a> for a single social media post. Meanwhile, <a href=https://smallbiztrends.com/tiktok-influencers/>top Tiktok influencer</a> Loren Gray makes more than $53 million in a year.</p><span id=ezoic-pub-ad-placeholder-923 data-method=placement-service></span><span data-ez-ph-id=923></span><p><em><small>Image: Depositphotos </small></em><hr class=clear><span class=tag-list>More in: <a href=https://smallbiztrends.com/tag/video-marketing/ rel=tag>Video Marketing</a></span><hr class=clear></div></div></div></article><span id=ezoic-pub-ad-placeholder-105></span><span data-ez-ph-id=105></span><section id=related-articles><div class=single_section_title>Editor's Picks</div><ul class=single-related-articles><li class=related-article-0><a href=https://smallbiztrends.com/social-media-holiday-marketing-strategy/><span class=related-articles-img><img width=325 height=182 src="data:image/svg+xml,%3Csvg%20xmlns=%22http://www.w3.org/2000/svg%22%20width=%22325%22%20height=%22182%22%3E%3C/svg%3E" class="ezlazyload attachment-home_cat_image 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