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data-src="https://storage.acanto.agency/public/assets/progetti/izy/comunicazione-integrata-multicanale-per-izy-woodworking-acanto-clip_400_400_50.webp" src="" alt="integrated multichannel communication for izy woodworking by acanto" width="400" height="400" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div><div class="ProjectHeading:shadow"><span style=" width:100%; " class="media media--img" ><noscript><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></noscript><span class="mediaProportion" style="padding-top:22.435897435897%" ></span><picture class="mediaCenterer" ><source srcset="https://acanto.agency/media/local/shadow.webp" type="image/webp" ><img class="mediaElement img fit-cover" src="https://acanto.agency/media/local/shadow.png" alt="" draggable="false" width="780" height="175" ></picture></span></div></div></div><script> window.__DATA = window.__DATA || {}; window["__DATA"]['route'] = "projectsingle";</script></section><section class="Project:services"><div class="ProjectServices:"><div class="container-xl"><h1 itemprop="name">INTEGRATED COMMUNICATION FOR IZY</h1><p>strategy, brand identity, art direction, copywriting, graphic design, catalogues, social media marketing, trade fair set-ups, video</p></div></div></section><section class="Project:request"><div class="ProjectRequest:"><div class="container-xl"><div class="ProjectRequest:label">Request</div><div class="ProjectRequest:container"><div class="ProjectRequest:container_left"><div class="ProjectRequest:container_left-inner"> To promote a new language for woodworking </div></div><div class="ProjectRequest:container_right"><h2> Woodworking made izy is a project developed by the world’s 7 leading manufacturers of woodworking machinery - BIESSE, BÜRKLE,<br> HOMAG, IMA SCHELLING, SCM, WEBER and WEINIG - who decided to team up and work together on creating a new standard interface to connect machines from different manufacturers, enabling an overall control of the production process.<br> Our challenge was to communicate a complex and innovative project in a simple and effective way.</h2></div></div></div></div></section><section class="Project:proposal"><div class="ProjectProposal:"><div class="container-xl"><div class="ProjectProposal:label">Proposal</div><div class="ProjectProposal:container"><div class="ProjectProposal:container_left"><p itemprop="description"> Starting from a concept based on simplification, understood as the streamlining of production processes for companies operating in the world of woodworking, we developed an integrated, fresh and dynamic communication project that enhances the innovation of the solution proposed by the 7 companies. </p><h2> The campaign, developed around the claim 'Woodworking made izy', was disseminated internationally through offline and online channels: website, social media, press, video and participation in the most important trade fairs in the sector. </h2></div><div class="ProjectProposal:container_right"><div class="ProjectProposal:container_right-inner"> An “easy” campaign </div></div></div></div></div></section><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>CREATIVE CONCEPT</h3></div><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"><p>Woodworking made izy</p></div><div class="ProjectMediablock:left_description bigmedia"><p>Based on the project's main assets in terms of simplicity, cooperation, smartness, technology, mathematical approach, connection, intelligence, collaboration and problem solving, we defined a campaign that could contain and communicate the benefit and sense of the project in an equally easy, simple and direct way: Woodworking made izy.</p><p>The name 'izy', short and concise, resonant and evocative, immediately translates the word/concept EASY in lettering and sound.</p><p>A name that becomes a strong personality, capable of translating complexity into simplicity, without the need to be explained, as intuitive and direct as it is.</p></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/strategia-brand-identity-e-comunicazione-per-izy-woodworking-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/strategia-brand-identity-e-comunicazione-per-izy-woodworking-acanto.webp" src="" alt="strategy and brand identity for izy woodworking by acanto" width="1200" height="835" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>LOGO AND VISUAL IDENTITY</h3></div><div class="ProjectMediablock:inner bigmedia"><div class="ProjectMediablock:left bigmedia"><div class="row"><div class="ProjectMediablock:left_title bigmedia"><p>A universal language</p></div><div class="ProjectMediablock:left_description bigmedia"><p> In creating the logo, we were inspired by universal languages that solved a problem in a simple and rational way: we examined the sequences of the Morse code and analysed the Braille alphabet and its contractions. The logo contains a strong reference to the dot-line code of the Morse alphabet; the two dots also recall two machines that are ideally connected by the lettering.</p><h4> The colours used are bright and vivid, the font is legible and clean, the simple graphic shapes make the communication dynamic by creating patterns that recall the logo.</h4></div></div></div><div class="ProjectMediablock:right bigmedia"><div class="ProjectMediablock:right_image bigmedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/graphic-design-e-font-progetto-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/graphic-design-e-font-progetto-izy-acanto.webp" src="" alt="graphic design for izy project by acanto" width="1200" height="507" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></div></div></div></div></div></div><div class="ProjectSliderblock:"><div class="container-xl"><div class="row"><div class="ProjectSliderblock:label"><h3>MATERIALE DI COMUNICAZIONE</h3></div><div class="ProjectSliderblock:inner"><div class="ProjectSliderblock:top"><div class="ProjectSliderblock:slider"><div class="glide"><div class="glide__track" data-glide-el="track" ><ul class="glide__slides"><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/creazione-logo-brand-identity-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/creazione-logo-brand-identity-izy-acanto.webp" src="" alt="logo creation and brand identity for izy" width="1920" height="1531" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/copywriting-e-graphic-design-izy-woodworking-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/copywriting-e-graphic-design-izy-woodworking-acanto.webp" src="" alt="copywriting and graphic design for izy woodworking" width="1920" height="1531" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/strategia-e-brand-identity-per-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/strategia-e-brand-identity-per-izy-acanto.webp" src="" alt="strategy and brand identity for izy made by acanto" width="1920" height="1531" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/video-presentazione-e-materiale-comunicazione-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/video-presentazione-e-materiale-comunicazione-izy-acanto.webp" src="" alt="video presentation and material communication for izy" width="1920" height="1531" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li class="ProjectSliderblock:slide"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/allestimento-corner-espositivi-fiere-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/allestimento-corner-espositivi-fiere-izy-acanto.webp" src="" alt="set up display corners trade fair for izy" width="1920" height="1531" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li></ul></div></div><div class="glide__arrows" data-glide-el="controls"><button class="glide__arrow glide__arrow--left" data-glide-dir="<"></button><button class="glide__arrow glide__arrow--right" data-glide-dir=">"></button></div></div></div></div><div class="ProjectSliderblock:bottom"><div class="ProjectSliderblock:bottom_title"><p>Izy on show</p></div><div class="ProjectSliderblock:bottom_description"><p> The first tool designed for the dissemination of the Woodworking made izy campaign was the technical handbook, used to explain the history, benefits for users, developments and future of the project.</p><h4> At the most important trade fairs in the sector (Ligna in Hanover, Holz-Handwerk in Nuremberg, IWF in Atlanta, Xylexpo in Milan), we set up display corners and made roll-ups, presentation videos and material supporting the communication of the project.</h4></div></div></div></div></div><div class="ProjectMediablock: "><div class="container-xl"><div class="row"><div class="ProjectMediablock:label"><h3>WEBSITE, VIDEO AND SOCIAL MEDIA </h3></div><div class="ProjectMediablock:inner inlinemedia"><div class="ProjectMediablock:left inlinemedia"><div class="row"><div class="ProjectMediablock:left_title inlinemedia"><p> A team effort </p></div><div class="ProjectMediablock:left_description inlinemedia"><p>In order to make the project known and reach the different targets at which izy is aimed, we created a simple one-page website, consistent with the visual identity of the campaign, in which the project is explained through graphic info, videos and interviews with the design team of the new interface. </p><p>At the same time, we devised a communication strategy for the various social media by analysing the tone of voice, illustrating the visuals and launching various editorial columns.</p><p>To amplify the campaign, we created guidelines to coordinate the 7 leading companies and increase awareness of Woodworking made izy.</p></div></div></div><div class="ProjectMediablock:right inlinemedia"><div class="ProjectMediablock:right_image inlinemedia"><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/social-media-marketing-progetto-izy-acanto.webp"><img class="ProjectSliderblock:slide_img lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/social-media-marketing-progetto-izy-acanto.webp" src="" alt="social media marketing for izy project by acanto" width="800" height="918" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture><span style=" width:100%; " class="media media--img ProjectMediablock:right-shadow" ><noscript><img class="mediaElement 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class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/creazione-video-art-direction-progetto-izy-acanto.webp" src="" alt="video creation and director for izy" width="1080" height="1080" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/realizzazione-sito-web-gestione-canali-comunicazione-izy-acanto.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/realizzazione-sito-web-gestione-canali-comunicazione-izy-acanto.webp" src="" alt="website design and communication management for izy" width="1080" height="1080" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li><li><picture itemscope itemtype="https://schema.org/ImageObject" ><source type="image/compressed" srcset="https://storage.acanto.agency/public/assets/progetti/izy/allestimenti-fiere-progetto-izy-acanto.webp"><img class="ProjectTritticoInline:top_image lazy" itemprop="contentUrl" data-src="https://storage.acanto.agency/public/assets/progetti/izy/allestimenti-fiere-progetto-izy-acanto.webp" src="" alt="fairs set up for izy" width="1200" height="1200" ><span style="display: none" itemprop="copyrightNotice">Acanto Comunicazione srl</span><span style="display: none" itemprop="creditText">Acanto Comunicazione srl</span></picture></li></ul></div></div></div></div></div><section class="Project:team"><div class="ProjectTeam:"><div class="container-xl"><div class="ProjectTeam:label">Work team</div><div class="ProjectTeam:container"><div class="ProjectTeam:container_left"><div class="ProjectTeam:container_left-inner"> In connection </div><div class="Button:"><a href="https://acanto.agency/en/contacts/" ><button class="Button:cta"> contact us </button></a></div></div><div class="ProjectTeam:container_right"><p><strong>Marua Zouiter</strong><br>Project Manager</p><p><strong>Rebecca Adcock</strong><br>Coordinator and Senior Project Manager</p><p><strong>Carlo Beccatti</strong><br>Creative Director</p><p><strong>Claudio Zanotti</strong><br>Art Director</p><p><strong>Vittoria Podrini</strong><br>Strategist & Copywriter</p><p><strong>Maricel Sconocchia</strong><br>Graphic Designer</p><p><strong>Vittoria Beci</strong><br>Social Media Strategist</p><p><strong>Lucia Galanti</strong><br>Web Designer</p><p><strong>Irene Boschi</strong><br>Web Developer</p><p><strong>Stefano Mancini</strong><br>Videomaker</p><p><strong>Elena Mei</strong><br>Web Marketing 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