{"title":"Chinese Preferences of Hotel Websites: the Differences among Different Regions","authors":"Shanshan Qi, Rob Law, Dimitrios Buhalis","volume":78,"journal":"International Journal of Economics and Management Engineering","pagesStart":1790,"pagesEnd":1797,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/5530","abstract":"The fast technology and economic growth in China has\r\nattracted global attention in its tourism development. This study makes\r\nan effort on investigating China-s online tourism market and the\r\nChinese online travelers- perceptions of hotel websites. The findings\r\nare expected to better understand Chinese customers- online\r\npreference and identified the differences among online travelers from\r\ndifferent regions in the country. Empirical findings showed online\r\nreservation information is the most important factor to Chinese\r\ncustomers, and tourists from different regions of China have\r\nperception difference on user-friendly factor. The findings benefit\r\nhoteliers from understanding their websites development and\r\nformulating more appropriate online strategies to meet the\r\nrequirements of Chinese travelers.","references":"[1] T.S.H. Teo, \"To buy or not to buy online: adopters and non-adopters of\r\nonline shopping in Singapore,\" Behavior and Information Technology,\r\nvol. 25, pp.497-509. 2006.\r\n[2] P. O-Connor and A. Frew, \"An evaluation methodology for hotel\r\nelectronic channels of distribution,\" International Journal of Hospitality\r\nManagement, vol. 23, pp.179-199. 2004.\r\n[3] G. Cui, and Q. 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