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Nike Women's Advertising - Wikipedia
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class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/40px-Edit-clear.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/60px-Edit-clear.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f2/Edit-clear.svg/80px-Edit-clear.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article <b>is written like a <a href="/wiki/Wikipedia:What_Wikipedia_is_not#Wikipedia_is_not_a_publisher_of_original_thought" title="Wikipedia:What Wikipedia is not">personal reflection, personal essay, or argumentative essay</a></b> that states a Wikipedia editor's personal feelings or presents an original argument about a topic.<span class="hide-when-compact"> Please <a class="external text" href="https://en.wikipedia.org/w/index.php?title=Nike_Women%27s_Advertising&action=edit">help improve it</a> by rewriting it in an <a href="/wiki/Wikipedia:Writing_better_articles#Information_style_and_tone" title="Wikipedia:Writing better articles">encyclopedic style</a>.</span> <span class="date-container"><i>(<span class="date">April 2012</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-More_footnotes_needed plainlinks metadata ambox ambox-style ambox-More_footnotes_needed" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/40px-Text_document_with_red_question_mark.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/60px-Text_document_with_red_question_mark.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/a/a4/Text_document_with_red_question_mark.svg/80px-Text_document_with_red_question_mark.svg.png 2x" data-file-width="48" data-file-height="48" /></span></span></div></td><td class="mbox-text"><div class="mbox-text-span">This article includes a list of <a href="/wiki/Wikipedia:Citing_sources#General_references" title="Wikipedia:Citing sources">general references</a>, but <b>it lacks sufficient corresponding <a href="/wiki/Wikipedia:Citing_sources#Inline_citations" title="Wikipedia:Citing sources">inline citations</a></b>.<span class="hide-when-compact"> Please help to <a href="/wiki/Wikipedia:WikiProject_Reliability" title="Wikipedia:WikiProject Reliability">improve</a> this article by <a href="/wiki/Wikipedia:When_to_cite" title="Wikipedia:When to cite">introducing</a> more precise citations.</span> <span class="date-container"><i>(<span class="date">April 2012</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> </div> </div><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p><b>Nike Women's Advertising</b> is Nike advertisements towards women. </p><p>Although <a href="/wiki/Nike_Inc." class="mw-redirect" title="Nike Inc.">Nike</a> started aggressively <a href="/wiki/Advertising" title="Advertising">advertising</a> towards women in the 1990s, they were not the first athletic company to promote their products towards women. According to Shelly Lucas's article, "Nike's Commercial Solution: Girls, Sneakers, and Salvation", "In 1981, Reebok, one of Nike's competitors in the athletic shoe industry, chose to make women its primary target market."<sup id="cite_ref-Lucas2000_1-0" class="reference"><a href="#cite_note-Lucas2000-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Because aerobics became popular among women, Reebok pursued that opportunity and advertised towards women. Nike executives, however, did not view aerobics as a sport, and as a result, they did not immediately take advantage of the opportunity. </p><p>Eventually, <a href="/wiki/Reebok" title="Reebok">Reebok</a>'s strategic move to advertise towards women proved to be a success showing a 13% rise in market share, while Nike's market share was declining by 28%. Prior to 1987, there were no Nike advertisements directed toward women because it was believed that it would compromise Nike’s authentic and serious sports image. Finally in 1987, Nike slowly changed course with more women in its advertisements, but it was not really until the 1990s that it ramped up its focus on the woman as an athlete to compete with Reebok. Initially, ads in 1987 were too aggressive and they did not appeal to women. With that said, many people considered the 1987 ads to be a failure. Three years later, Nike advertised in a different way this time creating ads that target women’s emotions and giving them a feeling of sense of community. According to Shelly Lucas, Nike created a team of "...about 40 female employees from various Nike and Wieden & Kennedy (Nike's advertising agency) departments and let the team work together on new women’s campaign."<sup id="cite_ref-Lucas2000_1-1" class="reference"><a href="#cite_note-Lucas2000-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> The team of women eventually created advertising campaigns that revolved around three "big ideas": empowerment, entitlement, and product emphasis, which became influential to women throughout the nation according to Jean Grow and Joyce Wolburg.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Nike_Women%27s_Advertising&action=edit&section=1" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap"><ol class="references"> <li id="cite_note-Lucas2000-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-Lucas2000_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Lucas2000_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFLucas2000" class="citation journal cs1">Lucas, Shelley (June 2000). "Nike's Commercial Solution: Girls, Sneakers, and Salvation". <i>International Review for the Sociology of Sport</i>. <b>35</b> (2): 149–164. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1177%2F101269000035002002">10.1177/101269000035002002</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:140510290">140510290</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=International+Review+for+the+Sociology+of+Sport&rft.atitle=Nike%27s+Commercial+Solution%3A+Girls%2C+Sneakers%2C+and+Salvation&rft.volume=35&rft.issue=2&rft.pages=149-164&rft.date=2000-06&rft_id=info%3Adoi%2F10.1177%2F101269000035002002&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A140510290%23id-name%3DS2CID&rft.aulast=Lucas&rft.aufirst=Shelley&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANike+Women%27s+Advertising" class="Z3988"></span></span> </li> <li id="cite_note-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-2">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGrowWolburg2006" class="citation journal cs1">Grow, Jean; Wolburg, Joyce M (2006). "Selling Truth: How Nike". <i>Advertising & Society Review</i>. <b>7</b> (2). <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1353%2Fasr.2006.0025">10.1353/asr.2006.0025</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:153831447">153831447</a>. <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><a href="/wiki/Project_Muse" title="Project Muse">Project MUSE</a> <a rel="nofollow" class="external text" href="https://muse.jhu.edu/article/202976">202976</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Advertising+%26+Society+Review&rft.atitle=Selling+Truth%3A+How+Nike&rft.volume=7&rft.issue=2&rft.date=2006&rft_id=info%3Adoi%2F10.1353%2Fasr.2006.0025&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A153831447%23id-name%3DS2CID&rft.aulast=Grow&rft.aufirst=Jean&rft.au=Wolburg%2C+Joyce+M&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANike+Women%27s+Advertising" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Nike_Women%27s_Advertising&action=edit&section=2" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGrow2006" class="citation journal cs1">Grow, Jean (1 January 2006). <a rel="nofollow" class="external text" href="https://epublications.marquette.edu/comm_fac/23/">"Stories of Community: The First Ten Years of Nike Women's Advertising"</a>. <i>American Journal of Semiotics</i>. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.5840%2Fajs2006221%2F49">10.5840/ajs2006221/49</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=American+Journal+of+Semiotics&rft.atitle=Stories+of+Community%3A+The+First+Ten+Years+of+Nike+Women%27s+Advertising&rft.date=2006-01-01&rft_id=info%3Adoi%2F10.5840%2Fajs2006221%2F49&rft.aulast=Grow&rft.aufirst=Jean&rft_id=https%3A%2F%2Fepublications.marquette.edu%2Fcomm_fac%2F23%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ANike+Women%27s+Advertising" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Nike_Women%27s_Advertising&action=edit&section=3" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><a rel="nofollow" class="external text" href="https://news.nike.com/news/nike-women-advertising-a-40-year-journey">Nike Puts Women Front and Center for 40 Years and Counting</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output 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href="/wiki/Swoosh" title="Swoosh">Swoosh</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Collaborations</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike_and_Off-White:_%27The_Ten%27" title="Nike and Off-White: 'The Ten'">The Ten</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Products</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Sneakers</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike_Air_Force" title="Nike Air Force">Air Force</a></li> <li><a href="/wiki/Nike_Air_Max" title="Nike Air Max">Air Max</a></li> <li><a href="/wiki/Nike_Air_Monarch" title="Nike Air Monarch">Air Monarch</a></li> <li><a href="/wiki/Nike_Air_Ship" title="Nike Air Ship">Air Ship</a></li> <li><a href="/wiki/Nike_Air_Tailwind" title="Nike Air Tailwind">Air Tailwind</a></li> <li><a href="/wiki/Nike_Air_Yeezy" title="Nike Air Yeezy">Air Yeezy</a></li> <li><a href="/wiki/Nike_Blazer" title="Nike Blazer">Blazer</a></li> <li><a href="/wiki/Nike_Cortez" title="Nike Cortez">Cortez</a></li> <li><a href="/wiki/Deubr%C3%A9" title="Deubré">Deubré</a></li> <li><a href="/wiki/Nike_Dunk" title="Nike Dunk">Dunk</a></li> <li><a href="/wiki/Nike_Flywire" title="Nike Flywire">Flywire</a></li> <li><a href="/wiki/Nike_Free" title="Nike Free">Free</a></li> <li><a href="/wiki/Nike_Mag" title="Nike Mag">Mag</a></li> <li><a href="/wiki/Nike_Shox" title="Nike Shox">Shox</a></li> <li><a href="/wiki/Space_Hippie" title="Space Hippie">Space Hippie</a></li> <li><a href="/wiki/Nike_Terminator" title="Nike Terminator">Terminator</a></li> <li><a href="/wiki/Nike_Zoom_Vomero_5" title="Nike Zoom Vomero 5">Zoom Vomero 5</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Football boots</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike_Tiempo" class="mw-redirect" title="Nike Tiempo">Tiempo</a></li> <li><a href="/wiki/Nike_Total_90" class="mw-redirect" title="Nike Total 90">Total 90</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Footballs</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike_Ordem" title="Nike Ordem">Ordem</a> <ul><li><a href="/wiki/Nike_Cacha%C3%B1a" title="Nike Cachaña">Cachaña</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;font-weight:normal;">Other products</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike%2B" class="mw-redirect" title="Nike+">Nike+</a></li> <li><a href="/wiki/NikeFuel" title="NikeFuel">NikeFuel</a> <ul><li><a href="/wiki/Nike%2B_FuelBand" title="Nike+ FuelBand">FuelBand</a></li></ul></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">People</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bill_Bowerman" title="Bill Bowerman">Bill Bowerman</a></li> <li><a href="/wiki/Jill_Ker_Conway" title="Jill Ker Conway">Jill Ker Conway</a></li> <li><a href="/wiki/Tim_Cook" title="Tim Cook">Tim Cook</a></li> <li><a href="/wiki/Carolyn_Davidson_(graphic_designer)" title="Carolyn Davidson (graphic designer)">Carolyn Davidson</a></li> <li><a href="/wiki/Tinker_Hatfield" title="Tinker Hatfield">Tinker Hatfield</a></li> <li><a href="/wiki/Phil_Knight" title="Phil Knight">Phil Knight</a></li> <li><a href="/wiki/Travis_Knight" title="Travis Knight">Travis Knight</a></li> <li><a href="/wiki/Mark_Parker" title="Mark Parker">Mark Parker</a></li> <li><a href="/wiki/Orin_C._Smith" title="Orin C. Smith">Orin C. Smith</a></li> <li><a href="/wiki/Phyllis_Wise" title="Phyllis Wise">Phyllis Wise</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Advertisement</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bo_Knows" title="Bo Knows">Bo Knows</a></li> <li><i><a href="/wiki/Godzilla_vs._Charles_Barkley" title="Godzilla vs. Charles Barkley">Godzilla vs. Charles Barkley</a></i></li> <li><a href="/wiki/Just_Do_It" title="Just Do It">Just Do It</a></li> <li><a href="/wiki/Pretty_(advertisement)" title="Pretty (advertisement)">Pretty</a></li> <li><a href="/wiki/Risk_Everything" title="Risk Everything">Risk Everything</a></li> <li><a href="/wiki/Secret_Tournament" title="Secret Tournament">Secret Tournament</a></li> <li><a href="/wiki/Second_Generation_(advertisement)" title="Second Generation (advertisement)">Second Generation</a></li> <li><a href="/wiki/Tag_(advertisement)" title="Tag (advertisement)">Tag</a></li> <li><a class="mw-selflink selflink">Women's advertising</a></li> <li><a href="/wiki/Write_the_Future" title="Write the Future">Write the Future</a></li> <li><a href="/wiki/The_Black_Mamba_(film)" title="The Black Mamba (film)">The Black Mamba</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Original Run series</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><i><a href="/wiki/45:33" title="45:33">45:33</a></i></li> <li><i><a href="/wiki/All_Day:_Nike%2B_Original_Run" title="All Day: Nike+ Original Run">All Day</a></i></li> <li><i><a href="/wiki/Are_You_In%3F:_Nike%2B_Original_Run" title="Are You In?: Nike+ Original Run">Are You In?</a></i></li> <li><i><a href="/wiki/Drive:_Nike_%2B_Original_Run" title="Drive: Nike + Original Run">Drive</a></i></li> <li><i><a href="/wiki/Running_Man:_Nike%2B_Original_Run" title="Running Man: Nike+ Original Run">Running Man</a></i></li> <li><i><a href="/wiki/Black,_White_and_Run:_Nike%2B_Original_Run" class="mw-redirect" title="Black, White and Run: Nike+ Original Run">Black, White and Run</a></i></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Sponsorships</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Nike_Academy" title="Nike Academy">Academy</a></li> <li><a href="/wiki/Breaking2" title="Breaking2">Breaking2</a></li> <li><a href="/wiki/Bowerman_Track_Club" title="Bowerman Track Club">Bowerman Track Club</a></li> <li><a href="/wiki/Nike_Cross_Nationals" title="Nike Cross Nationals">Cross Nationals</a></li> <li><a href="/wiki/Nike_Elite_Youth_Basketball_League" title="Nike Elite Youth Basketball League">Elite Youth Basketball League</a></li> <li><a href="/wiki/Nike_Global_Challenge" title="Nike Global Challenge">Global Challenge</a></li> <li><a href="/wiki/Nike_Hoop_Summit" title="Nike Hoop Summit">Hoop Summit</a></li> <li><a href="/wiki/Nike_JOGA3" title="Nike JOGA3">Joga3</a></li> <li><a href="/wiki/Korn_Ferry_Tour" title="Korn Ferry Tour">Korn Ferry Tour</a></li> <li><a href="/wiki/Nike_Oregon_Project" title="Nike Oregon Project">Oregon Project</a></li> <li><a href="/wiki/Oregon_Track_Club" title="Oregon Track Club">Oregon Track Club</a></li> <li><a href="/wiki/Nike_Summer_League" title="Nike Summer League">Summer League</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related topics</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Paradise_Papers" title="Paradise Papers">Paradise Papers</a></li> <li><i><a href="/wiki/Shoe_Dog" title="Shoe Dog">Shoe Dog</a></i></li> <li><a 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