Clark Boyd - Author at Digital Marketing Institute

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class="grid-container"> <div class="grid-x author-detail"> <div id="author" class="cell small-12 grid-x pt20 pb30 brd_bottom_w2 brd_gray_light"> <div class="cell large-3 text-center"> <span class="img-border-gradient"> <img width="150" height="150" loading="lazy" data-lazy='https://mydmi.imgix.net/clark.jpeg?fit=crop&h=200&ixlib=php-4.1.0&w=200&s=1b5230cb234f937ec49d69b55b98ced4'> </span> <ul class="pt20 grid-x mw150"> <li class="cell small-4"> <a href="https://twitter.com/ClarkBoyd" target="_blank"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="512" height="512" viewBox="0 0 512 512" RoLe="img" aria-label="Twitter Icon"> <path d="M403.229 0h78.506L310.219 196.04 512 462.799H354.002L230.261 301.007 88.669 462.799h-78.56l183.455-209.683L0 0h161.999l111.856 147.88L403.229 0zm-27.556 415.805h43.505L138.363 44.527h-46.68l283.99 371.278z"/> </svg> </a> </li> <li class="cell small-4"> <a href="https://www.linkedin.com/in/clark-boyd-digital/" target="_blank"> <svg version="1.1" xmlns="http://www.w3.org/2000/svg" width="512" height="512" viewBox="0 0 512 512" RoLe="img" aria-label="Linkedin Icon"> <path d="M192 192h88.553v45.391h1.266c12.32-22.097 42.479-45.391 87.421-45.391 93.473 0 110.76 58.188 110.76 133.867v154.133h-92.305v-136.639c0-32.592-0.667-74.513-48.014-74.513-48.074 0-55.41 35.493-55.41 72.146v139.006h-92.271v-288z"></path> <path d="M32 192h96v288h-96v-288z"></path> <path d="M128 112c0 26.51-21.49 48-48 48s-48-21.49-48-48c0-26.51 21.49-48 48-48s48 21.49 48 48z"></path> </svg> </a> </li> <li class="cell small-4"> <a href="https://hitech.substack.com/" target="_blank"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 200 200" RoLe="img" aria-label="Website Icon"> <path class="cls-1" d="M100,175.69A75.69,75.69,0,1,1,175.69,100,75.78,75.78,0,0,1,100,175.69Zm0-141.38A65.69,65.69,0,1,0,165.69,100,65.77,65.77,0,0,0,100,34.31Z"/> <path class="cls-1" d="M100,175.69c-19.49,0-30-39-30-75.69s10.51-75.69,30-75.69,30,39,30,75.69S119.49,175.69,100,175.69Zm0-141.38c-8.15,0-20,25.59-20,65.69,0,18.33,2.5,35.49,7,48.32,3.73,10.55,8.82,17.37,13,17.37,8.15,0,20-25.59,20-65.69,0-18.33-2.5-35.49-7-48.32C109.23,41.13,104.14,34.31,100,34.31Z"/> <path class="cls-1" d="M170.69,105H29.31a5,5,0,0,1,0-10H170.69a5,5,0,0,1,0,10Z"/> <path class="cls-1" d="M163.05,73H37a5,5,0,0,1,0-10h126.1a5,5,0,0,1,0,10Z"/> <path class="cls-1" d="M163.05,137H37a5,5,0,0,1,0-10h126.1a5,5,0,0,1,0,10Z"/> </svg> </a> </li> </ul> </div> <div class="cell large-9"> <h4 class="font-size-4">Clark Boyd</h4> <p>Clark Boyd is CEO and founder of marketing simulations company <a href="https://www.novela.ltd/" target="_blank">Novela</a>. He is also a digital strategy consultant, author, and trainer. Over the last 12 years, he has devised and implemented international marketing strategies for brands including American Express, Adidas, and General Motors.</p> <p>Today, Clark works with business schools at the University of Cambridge, Imperial College London, and Columbia University to design and deliver their executive-education courses on data analytics and digital marketing. </p> <p>Clark is a certified Google trainer and runs Google workshops across Europe and the Middle East. This year, he has delivered keynote speeches at leadership events in Latin America, Europe, and the US. You can find him on <a href="http://twitter.com/ClarkBoyd" target="_blank">X</a><a href="http://twitter.com/ClarkBoyd" target="_blank"> (formerly) </a><a href="https://twitter.com/ClarkBoyd" target="_blank">Twitter</a>, <a href="https://www.linkedin.com/in/clark-boyd-digital/" target="_blank">LinkedIn</a>, and <a href="https://www.slideshare.net/ClarkBoyd" target="_blank">Slideshare</a>. He writes regularly on <a href="https://clarkboyd.medium.com/" target="_blank">Medium</a> and you can subscribe to his <a href="https://hitech.substack.com/" target="_blank">email newsletter, hi, tech</a>.</p> <p><a href="/blog/authors" class="txt_green">← Discover other authors</a></p> </div> </div> </div> <div id="articleList" class="grid-x grid-margin-x grid-margin-y align-left"> <div class="cell small-12 grid-x p20 text-center"> <h5 class="text-gray-light font-size-5">More from Clark Boyd</h5> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/articles/cards/standard/Why-your-Brand-Should-Have-a-Voice-Search-Strategy_card.jpg?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=4bd2070707cf058611ef70bc2cff44dd' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/blog/why-your-brand-should-have-a-voice-search-strategy" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/blog/why-your-brand-should-have-a-voice-search-strategy" class="heading fade">Why Your Brand Should Have a Voice Search Strategy</a> <div class="actions"> <div> <span class="post-date">Jul 19, 2018</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Visual_Search_webinar_Card-5.png?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=a03cbb3b22e6750f7073ab12b690279e' style="background-size: cover; 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background-position: center;"> <div class="card-top"> <a href="/resources/webinars/webinar-digital-marketing-trends-opportunities-future-skills" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/resources/webinars/webinar-digital-marketing-trends-opportunities-future-skills" class="heading fade">Webinar: Digital Marketing Trends, Opportunities & Future Skills</a> <div class="actions"> <div> <span class="post-date">Dec 20, 2023</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-d"> <div class="content-card content-card-premium"> <a href="/blog/spotify" class="card-premium tooltip-bottom" data-css-tooltip="Premium Content - Power Members Only"><svg RoLe="img" aria-label="Star Icon"><use xlink:href="/assets-hub/icons/symbol-defs.svg?v=0.8.28#icon-star"></use></svg> Power</a> <div class="grid-y" style="height: 368px;"> <div class="cell"> <div class="author"> <figure> <a href="/blog/spotify"> <img src='https://mydmi.imgix.net/Spotify_Case_Study-2.png?fit=crop&h=100&ixlib=php-4.1.0&q=40&w=100&s=c0edb94ee023046b5761ef20d5f456db' alt="Great Digital Brands" loading="lazy"> </a> </figure> <div> <span>Case Study</span> <h5>Great Digital Brands</h5> </div> </div> <a class="heading padded" href="/blog/spotify"> <div>Spotify: The Great Audio Disruptor</div> </a> </div> <div class="cell auto card-stretch"> <a class="heading padded" href="/blog/spotify"> <figure style=" background-size: cover; background-position: center;" data-lazy='https://mydmi.imgix.net/Spotify_Case_Study-2.png?fit=crop&fm=jpg&h=540&ixlib=php-4.1.0&q=40&w=620&s=c3472c579d77fc5f5007aeee9a2f9979'> </figure> </a> </div> </div> </div> </div> <div class="card-wrap card-type-c"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Card_AI_with_DMI_Clark.png?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=e6b6aa31e5a7f124c31627c3230f70d5' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/resources/videos/ai-with-dmi-009-ChatGPT-one-year-on" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/resources/videos/ai-with-dmi-009-ChatGPT-one-year-on" class="heading fade">Episode 9: ChatGPT One Year On</a> <div class="actions"> <div> <span class="post-date">Oct 31, 2023</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Reddit_Card.png?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=0d7617280dc5fb3b2b02a370fe3404c1' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/blog/the-marketers-guide-to-reddit" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/blog/the-marketers-guide-to-reddit" class="heading fade">The Marketer’s Guide to Reddit </a> <div class="actions"> <div> <span class="post-date">Mar 21, 2024</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-d"> <div class="content-card content-card-premium"> <a href="/blog/airbnb-welcoming-the-world-transforming-travel" class="card-premium tooltip-bottom" data-css-tooltip="Premium Content - Power Members Only"><svg RoLe="img" aria-label="Star Icon"><use xlink:href="/assets-hub/icons/symbol-defs.svg?v=0.8.28#icon-star"></use></svg> Power</a> <div class="grid-y" style="height: 368px;"> <div class="cell"> <div class="author"> <figure> <a href="/blog/airbnb-welcoming-the-world-transforming-travel"> <img src='https://mydmi.imgix.net/AirBNB_case_study_card.png?fit=crop&h=100&ixlib=php-4.1.0&q=40&w=100&s=da8dbf6c519a9c15824c3200c84cace7' alt="Great Digital Brands" loading="lazy"> </a> </figure> <div> <span>Case Study</span> <h5>Great Digital Brands</h5> </div> </div> <a class="heading padded" href="/blog/airbnb-welcoming-the-world-transforming-travel"> <div>Airbnb: Welcoming the World, Transforming Travel</div> </a> </div> <div class="cell auto card-stretch"> <a class="heading padded" href="/blog/airbnb-welcoming-the-world-transforming-travel"> <figure style=" background-size: cover; background-position: center;" data-lazy='https://mydmi.imgix.net/AirBNB_case_study_card.png?fit=crop&fm=jpg&h=540&ixlib=php-4.1.0&q=40&w=620&s=5850387edbe5cc47485dc4ebe580f0fc'> </figure> </a> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Google_Leak_Card.jpg?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=02642cfe8b2f193edbdcbea6b1d60c60' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/blog/the-google-api-documentation-leak-10-insights-for-digital-marketers" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/blog/the-google-api-documentation-leak-10-insights-for-digital-marketers" class="heading fade">The Google API Documentation Leak: 10 Insights for Digital Marketers</a> <div class="actions"> <div> <span class="post-date">Jun 18, 2024</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-d"> <div class="content-card content-card-premium"> <a href="/blog/a-juicy-future-for-lemonade-insurance" class="card-premium tooltip-bottom" data-css-tooltip="Premium Content - Power Members Only"><svg RoLe="img" aria-label="Star Icon"><use xlink:href="/assets-hub/icons/symbol-defs.svg?v=0.8.28#icon-star"></use></svg> Power</a> <div class="grid-y" style="height: 368px;"> <div class="cell"> <div class="author"> <figure> <a href="/blog/a-juicy-future-for-lemonade-insurance"> <img src='https://mydmi.imgix.net/Lemonade_Case_Study.png?fit=crop&h=100&ixlib=php-4.1.0&q=40&w=100&s=b57e7a05b3e183183a4a39a3119f4e60' alt="Great Digital Brands" loading="lazy"> </a> </figure> <div> <span>Case Study</span> <h5>Great Digital Brands</h5> </div> </div> <a class="heading padded" href="/blog/a-juicy-future-for-lemonade-insurance"> <div>A Juicy Future for Lemonade Insurance</div> </a> </div> <div class="cell auto card-stretch"> <a class="heading padded" href="/blog/a-juicy-future-for-lemonade-insurance"> <figure style=" background-size: cover; background-position: center;" data-lazy='https://mydmi.imgix.net/Lemonade_Case_Study.png?fit=crop&fm=jpg&h=540&ixlib=php-4.1.0&q=40&w=620&s=d3de08d91bf6127f6ccb84dd743bc1bc'> </figure> </a> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Cookieless_Future_Card.png?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=9f58629913e1e07493bebe9ad8b70b26' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/blog/preparing-for-the-cookie-free-future-in-digital-marketing" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/blog/preparing-for-the-cookie-free-future-in-digital-marketing" class="heading fade">Preparing for the Cookie-Free Future</a> <div class="actions"> <div> <span class="post-date">Aug 13, 2024</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/Blog_Card_PPC_STrategy_Worksheet.png?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=739f533f81f184035fe1367a5e175f7d' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/resources/toolkits/ppc-strategy-worksheet" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/resources/toolkits/ppc-strategy-worksheet" class="heading fade">PPC Strategy Worksheet </a> <div class="actions"> <div> <span class="post-date">Sep 10, 2024</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-a"> <div class="content-card" data-lazy='https://mydmi.imgix.net/shutterstock_2336734529.jpg?fit=crop&fm=jpg&h=900&ixlib=php-4.1.0&q=40&w=740&s=50d16bb0013253b45f2bf081813b00e9' style="background-size: cover; background-position: center;"> <div class="card-top"> <a href="/blog/the-future-of-twitter-marketing-possible-scenarios" class="image-overlay"></a> </div> <div class="card-bottom"> <a href="/blog/the-future-of-twitter-marketing-possible-scenarios" class="heading fade">How Will X Change: 3 Possible Scenarios </a> <div class="actions"> <div> <span class="post-date">Sep 27, 2024</span> </div> </div> </div> </div> </div> <div class="card-wrap card-type-d"> <div class="content-card content-card-premium"> <a href="/blog/nike-always-ahead-of-the-curve" class="card-premium tooltip-bottom" data-css-tooltip="Premium Content - Power Members Only"><svg RoLe="img" aria-label="Star Icon"><use xlink:href="/assets-hub/icons/symbol-defs.svg?v=0.8.28#icon-star"></use></svg> Power</a> <div class="grid-y" style="height: 368px;"> <div class="cell"> <div class="author"> <figure> <a href="/blog/nike-always-ahead-of-the-curve"> <img src='https://mydmi.imgix.net/Nike_case_study_card-1.png?fit=crop&h=100&ixlib=php-4.1.0&q=40&w=100&s=683b0c8218d49aa0fa45e1789dd6f4ac' alt="Great Digital Brands" loading="lazy"> </a> </figure> <div> <span>Case Study</span> <h5>Great Digital Brands</h5> </div> </div> <a class="heading padded" href="/blog/nike-always-ahead-of-the-curve"> <div>Nike: Always Ahead of the Curve</div> </a> </div> <div class="cell auto card-stretch"> <a class="heading padded" href="/blog/nike-always-ahead-of-the-curve"> <figure style=" background-size: cover; 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Clark Boyd - Author at Digital Marketing Institute