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as="image" href="/_next/static/media/facebook.07186c97.svg"/><link rel="preload" as="image" href="/_next/static/media/twitterx.eef7c637.svg"/><link rel="preload" href="//js.maxmind.com/js/apis/geoip2/v2.1/geoip2.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtag/js?id=UA-52746336-1" as="script"/><link rel="preload" as="image" href="https://live-starburst.pantheonsite.io/wp-content/uploads/2021/08/kamil-bajda-pawlikowski-headshot-150x150.png"/><title>Five Exciting Big Data Trends Worth Taking a Closer Look | Starburst</title><meta name="description" content="Check out this blog to learn about the newest data trends, including the accelerated adoption of data lakes."/><meta name="facebook-domain-verification" content="8pp85eyur61kj2mywwvmldhbve10sf"/><meta property="og:title" content="Five Exciting Big Data Trends Worth Taking a Closer Look | Starburst"/><meta property="og:description" content="Check out this blog to learn about the newest data trends, 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src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/trophy.svg" alt="Why Starburst" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Why Starburst</span><span class="text-md block text-gray-600">Learn our benefits</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/starburst-vs-trino/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/intersect.svg" alt="Starburst vs Trino" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst vs Trino</span><span class="text-md block text-gray-600">Compare Starburst</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class="col-span-2 flex flex-col space-y-4"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Customers</p></div><ul class="flex-1 grid lg:grid-cols-2 lg:gap-x-8"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/customers/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/city-1.svg" alt="Customers at Starburst" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Customers at Starburst</span><span class="text-md block text-gray-600">Client solutions</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/about/security/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/12/shield-check.svg" alt="Security & Trust" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Security & Trust</span><span class="text-md block text-gray-600">Data safety focus</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/resources/?category=case-study"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/suggestion.svg" alt="Customer Stories" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Customer Stories</span><span class="text-md block text-gray-600">Success tales</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/professional-services/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/suitcase.svg" alt="Professional Services" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Professional Services</span><span class="text-md block text-gray-600">Expert solutions</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/learn/support/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/support.svg" alt="Support" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Support</span><span class="text-md block text-gray-600">Get help 24/7</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/customers/starburst-data-rebels/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/rebels.svg" alt="Starburst Data Rebels" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst Data Rebels</span><span class="text-md block text-gray-600">Empowering innovation</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div></div></div></div></div></div></li><li class="group/mega dropdown dropdown-bottom dropdown-hover static shrink-0 rounded-lg p-2 outline-1 has-[:focus-visible]:outline has-[:focus-visible]:outline-white" data-menu-item="Products"><div tabindex="0" role="button" class="text-white transition-colors duration-200 group-hover/mega:text-purple">Products</div><div class="pointer-events-none fixed left-0 right-0 mt-6 h-screen opacity-0 backdrop-blur-sm transition-opacity !duration-300 group-hover/mega:opacity-100"></div><div class="dropdown-content absolute !top-0 left-0 !mt-[3.5rem] w-full !scale-100 pt-2 !duration-0 xl:!mt-[5rem] xl:pt-6"><div class="shadow opacity-0 transition-opacity !duration-300 group-hover/mega:opacity-100"><div class="container relative mx-auto px-4 md:px-8 xl:px-24"><div class="relative w-full overflow-hidden rounded-box bg-smokeyBlack p-14 shadow-[inset_0_0_0_1px_rgba(255,255,255,0.1),inset_0_0_0_1px_rgba(255,255,255,0.1)]"><div class="absolute inset-0 -top-20 z-0 h-14 w-28 flex-none flex-grow-0 bg-purple blur-[1.75rem] transition-all duration-300" style="top:-10rem;left:0"></div><div class="flex gap-8"><div class="flex-1 space-y-4 card"><div class="text-lg font-medium h-full"><a class="group flex h-full w-full items-center justify-between gap-4 rounded-2xl bg-gray-900 p-2 p-6 py-10 transition-colors duration-100 ease-in-out hover:bg-[#424242]" href="/starburst-galaxy/"><div class="flex w-fit flex-row items-start gap-4"><div class="flex flex-col justify-between lg:min-h-40 xl:min-h-48"><span class="block text-white text-display-sm xl:w-1/2">Starburst Galaxy</span><div class="flex items-end justify-between"><span class="block text-sm text-gray-600 lg:w-3/4 xl:w-2/3">Fully managed lakehouse from data ingestion to data sharing</span><span class="material-symbols-rounded text-[1.25rem] text-gray-600">arrow_right_alt</span></div></div></div></a></div></div><div class="flex-1 space-y-4 card"><div class="text-lg font-medium h-full"><a class="group flex h-full w-full items-center justify-between gap-4 rounded-2xl bg-gray-900 p-2 p-6 py-10 transition-colors duration-100 ease-in-out hover:bg-[#424242]" href="/starburst-enterprise/"><div class="flex w-fit flex-row items-start gap-4"><div class="flex flex-col justify-between lg:min-h-40 xl:min-h-48"><span class="block text-white text-display-sm xl:w-1/2">Starburst Enterprise</span><div class="flex items-end justify-between"><span class="block text-sm text-gray-600 lg:w-3/4 xl:w-2/3">Self-managed lakehouse with 7x more horsepower than OS Trino</span><span class="material-symbols-rounded text-[1.25rem] text-gray-600">arrow_right_alt</span></div></div></div></a></div></div><div class="flex-1 space-y-4 card"><div class="text-lg font-medium h-full"><a class="group flex h-full w-full items-center justify-between gap-4 rounded-2xl bg-gray-900 p-2 p-6 py-10 transition-colors duration-100 ease-in-out hover:bg-[#424242]" href="/dell/"><div class="flex w-fit flex-row items-start gap-4"><div class="flex flex-col justify-between lg:min-h-40 xl:min-h-48"><span class="block text-white text-display-sm xl:w-1/2">Dell Data Lakehouse</span><div class="flex items-end justify-between"><span class="block text-sm text-gray-600 lg:w-3/4 xl:w-2/3">Modern on-premises storage, SQL engine, and compute for on-prem and hybrid lakehouses</span><span class="material-symbols-rounded text-[1.25rem] text-gray-600">arrow_right_alt</span></div></div></div></a></div></div></div></div></div></div></div></li><li class="group/mega dropdown dropdown-bottom dropdown-hover static shrink-0 rounded-lg p-2 outline-1 has-[:focus-visible]:outline has-[:focus-visible]:outline-white" data-menu-item="Solutions"><div tabindex="0" role="button" class="text-white transition-colors duration-200 group-hover/mega:text-purple">Solutions</div><div class="pointer-events-none fixed left-0 right-0 mt-6 h-screen opacity-0 backdrop-blur-sm transition-opacity !duration-300 group-hover/mega:opacity-100"></div><div class="dropdown-content absolute !top-0 left-0 !mt-[3.5rem] w-full !scale-100 pt-2 !duration-0 xl:!mt-[5rem] xl:pt-6"><div class="shadow opacity-0 transition-opacity !duration-300 group-hover/mega:opacity-100"><div class="container relative mx-auto px-4 md:px-8 xl:px-24"><div class="relative w-full overflow-hidden rounded-box bg-smokeyBlack p-14 shadow-[inset_0_0_0_1px_rgba(255,255,255,0.1),inset_0_0_0_1px_rgba(255,255,255,0.1)]"><div class="absolute inset-0 -top-20 z-0 h-14 w-28 flex-none flex-grow-0 bg-purple blur-[1.75rem] transition-all duration-300" style="top:-10rem;left:0"></div><div class="flex gap-8"><div class="flex flex-col space-y-4 border-t border-[#424242] pt-4 lg:w-1/3"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Use cases</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/open-data-lakehouse/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Open Data Lakehouse</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/platform/icehouse/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Icehouse Architecture</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/info/distributed-data-mesh-resource-center/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Data Mesh</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/ai/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Artificial Intelligence</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/elt-data-processing/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">ELT Data Processing</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/data-applications/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Data Applications</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/data-migrations/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Data Migrations</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/data-products/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Data Products</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/federal/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Starburst Enterprise for Government</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/data-migrations/hadoop-modernization/"><span class="flex w-fit flex-row items-start gap-4"><span><span class="text-md block text-white">Hadoop Modernization</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class="flex flex-col space-y-4 border-t border-[#424242] pt-4 lg:w-1/3"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Industry</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/industry/financial-services/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/lot-of-cash.svg" alt="Financial Services" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Financial Services</span><span class="text-md block text-gray-600">Data-driven banking</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/industry/healthcare-and-life-sciences/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/healthcare.svg" alt="Healthcare & Life Sciences" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Healthcare & Life Sciences</span><span class="text-md block text-gray-600">Innovations in care</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/solutions/industry/retail-consumer-packaged-goods/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/shop.svg" alt="Retail & CPG" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Retail & CPG</span><span class="text-md block text-gray-600">Insights for growth</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/platform/starburst-enterprise/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/industry.svg" alt="Manufacturing" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Manufacturing</span><span class="text-md block text-gray-600">Smarter production</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class="flex flex-col space-y-4 border-t border-[#424242] pt-4 lg:w-1/3"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Partners</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/partner-listing/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/12/list.svg" alt="Partner Listing" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Partner Listing</span><span class="text-md block text-gray-600">Meet Our Partners</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://accounts.skilljar.com/accounts/login/?t=32rio14maro27&d=2z7ddtjqi09es&next=%2Fauth%2Fendpoint%2Flogin%2Fresult%3Fnext%3D%252F%26d%3D2z7ddtjqi09es"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/planet.svg" alt="Starburst Orbit" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst Orbit</span><span class="text-md block text-gray-600">Learning Portal</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/partners/become-a-partner/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/settings-profiles.svg" alt="Become a Partner" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Become a Partner</span><span class="text-md block text-gray-600">Join our network</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://partners.starburstdata.com/?__hstc=81614408.a0528845c6a3bab6567bb0ba56ca3b08.1688053347051.1689974773529.1689983551853.46&__hssc=81614408.6.1689983551853&__hsfp=3812163218"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/log-in.svg" alt="Partner Login" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Partner Login</span><span class="text-md block text-gray-600">Partner portal access</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/dell/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/computer.svg" alt="Dell" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Dell</span><span class="text-md block text-gray-600">Powered by Starburst</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div></div></div></div></div></div></li><li class="group/mega dropdown dropdown-bottom dropdown-hover static shrink-0 rounded-lg p-2 outline-1 has-[:focus-visible]:outline has-[:focus-visible]:outline-white" data-menu-item="Pricing"><a class="text-white transition-colors duration-200 group-hover/mega:text-purple" href="/pricing/">Pricing</a></li><li class="group/mega dropdown dropdown-bottom dropdown-hover static shrink-0 rounded-lg p-2 outline-1 has-[:focus-visible]:outline has-[:focus-visible]:outline-white" data-menu-item="Resources"><div tabindex="0" role="button" class="text-white transition-colors duration-200 group-hover/mega:text-purple">Resources</div><div class="pointer-events-none fixed left-0 right-0 mt-6 h-screen opacity-0 backdrop-blur-sm transition-opacity !duration-300 group-hover/mega:opacity-100"></div><div class="dropdown-content absolute !top-0 left-0 !mt-[3.5rem] w-full !scale-100 pt-2 !duration-0 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alt="Event Calendar" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Event Calendar</span><span class="text-md block text-gray-600">Upcoming gatherings</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class=" space-y-4 border-t border-[#424242] pt-4 lg:w-[calc(33.3%-1.33rem)]"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Connect</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/community/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/group.svg" alt="Community" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Community</span><span class="text-md block text-gray-600">Connect and share</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://www.starburst.io/community/forum/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/multi-bubble.svg" alt="Forum" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Forum</span><span class="text-md block text-gray-600">Discuss and discover</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class=" space-y-4 border-t border-[#424242] pt-4 lg:w-[calc(33.3%-1.33rem)]"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Documentation</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://docs.starburst.io/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/tools.svg" alt="Technical Overview" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Technical Overview</span><span class="text-md block text-gray-600">Helpful materials</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://docs.starburst.io/starburst-galaxy/index.html"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/cloud.svg" alt="Starburst Galaxy" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst Galaxy</span><span class="text-md block text-gray-600">User guides</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://docs.starburst.io/latest/index.html"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/database.svg" alt="Starburst Enterprise" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst Enterprise</span><span class="text-md block text-gray-600">User guides</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors 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text-[1.25rem]"/></span><span><span class="text-md block text-white">Resources</span><span class="text-md block text-gray-600">Guides and tools</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li></ul></div><div class=" space-y-4 border-t border-[#424242] pt-4 lg:w-[calc(33.3%-1.33rem)]"><div class="text-lg font-medium"><p class="ps-2 text-sm text-gray-600">Training & Certification</p></div><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="https://academy.starburst.io/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/graduation-cap.svg" alt="Starburst Academy" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Starburst Academy</span><span class="text-md block text-gray-600">Training and courses</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/tutorials/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/media-video.svg" alt="Tutorials" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Tutorials</span><span class="text-md block text-gray-600">Step-by-step 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lg:w-1/3"><ul class="flex-1 flex flex-col"><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/about/newsroom/"><span class="flex w-fit flex-row items-start gap-4"><span class="rounded-md bg-gray-900 p-2 transition-colors duration-100 ease-in-out group-hover:bg-smokeyBlack"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2024/11/rss-feed.svg" alt="Newsroom" class="text-grey-600 max-w-[20px] text-[1.25rem]"/></span><span><span class="text-md block text-white">Newsroom</span><span class="text-md block text-gray-600">News and events</span></span></span><span class="material-symbols-rounded invisible text-[1.25rem] text-gray-600 group-hover:visible">arrow_right_alt</span></a></li><li><a class="group flex w-full items-center justify-between gap-4 rounded-lg bg-smokeyBlack p-2 transition-colors duration-100 ease-in-out hover:bg-gray-900" href="/contact/"><span 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leading-[3.25rem] text-white prose-img:max-h-60 prose-img:w-full prose-img:max-w-lg md:text-[4rem] md:leading-[4.25rem]">Five Exciting Big Data Trends Worth Taking a Closer Look</h1><div class="flex items-start justify-between gap-6"><div><time class="text-sm text-gray-600">September 20, 2022</time></div><div class="block md:hidden"><ul class="flex flex-col gap-8"><li class="flex items-center gap-4"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2021/08/kamil-bajda-pawlikowski-headshot-150x150.png" alt="Kamil Bajda-Pawlikowski" class="block rounded-full border border-solid border-white" width="40" height="40"/><div class="flex max-w-56 flex-col"><p class="text-xs font-semibold text-white">Kamil Bajda-Pawlikowski</p><p class="text-xs text-gray-600">Co-Founder and CTO</p><p class="text-xs text-gray-600">Starburst</p></div></li></ul></div></div></div><div class="hidden md:block"><ul class="flex flex-col gap-8"><li class="flex items-center gap-4"><img src="https://live-starburst.pantheonsite.io/wp-content/uploads/2021/08/kamil-bajda-pawlikowski-headshot-150x150.png" alt="Kamil Bajda-Pawlikowski" class="block rounded-full border border-solid border-white" width="40" height="40"/><div class="flex max-w-56 flex-col"><p class="text-xs font-semibold text-white">Kamil Bajda-Pawlikowski</p><p class="text-xs text-gray-600">Co-Founder and CTO</p><p class="text-xs text-gray-600">Starburst</p></div></li></ul></div></div></div><div class="relative bg-white -mt-32 md:-mt-48 xl:-mt-64"><div><div class="absolute left-2/4 top-0 h-auto w-[100%] -translate-x-2/4 overflow-hidden lg:left-0 lg:h-[15rem] lg:w-full lg:translate-x-0 xl:h-[20rem] 2xl:h-[25rem]"><img alt="" fetchPriority="high" width="2880" height="433" decoding="async" data-nimg="1" class="-ml-px h-auto w-[calc(100%_+_2px)] max-w-[calc(100%_+_2px)] object-contain lg:h-full lg:object-fill" style="color:transparent" 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toughest leadership tests to turn this challenge into an amazing opportunity. What did the business world do? They decided to turbo-charge their digital transformation plans. Organizations worldwide began identifying opportunities by extracting insights through <a href="https://www.starburst.io/blog/data-lake-analytics-for-smart-modern-data-management/">data lake analytics</a>. This enabled them to discover trends and patterns never before discernable.</p> <p>With this in mind, here are the five most exciting big data trends we see today:</p> <h2>#1 The adoption of data lakes accelerates</h2> <p><a href="https://www.starburst.io/learn/data-fundamentals/data-lake/">Data lakes</a> have become a highly economical option for companies. The rise in remote and hybrid working environments has increased the need for data lakes for faster and more efficient data manipulation. With Microsoft, Google, Amazon and other tech giants actively encouraging the move to the cloud, the adoption of data lakes is making it easier and cheaper.</p> <p>As organizations migrate to the cloud and focus on cloud data lakes, they will also move to converge the data warehouse with the data lake. Data warehouses were created to be optimized for SQL analytics, but the need for an open, straightforward and secure platform that can support the rapid rise in new types of analytic requirements and machine learning will ultimately see data lakes become the primary storage for data.</p> <p>The <a href="https://www.prnewswire.com/news-releases/3-74-billion-global-data-lakes-market-expected-to-grow-at-a-cagr-of-29-9-between-2021-and-2026--301449753.html">adoption</a> of Data Lakes will continue into 2022 and beyond with the market expected to grow from $3.74 billion in 2020 and is expected to reach $17.60 billion by 2026, at a CAGR of 29.9% over the forecast period 2021 – 2026.</p> <h2>#2 Streaming data and data at rest unifies for improved predictive capabilities</h2> <p>Big Data analytics today focuses on two primary sources —<a href="https://www.starburst.io/data-glossary/streaming-data/"> streaming data</a> and data residing in a database or data lake. We expect to see these sources continue to converge with streaming and operational systems, providing more unified analytics. The result will be an improvement of data-driven insights to improve operational decision-making through the use of lightweight analytics and improved predictive capabilities.</p> <p>With a data lake or even a simple database, queries can be fairly complex without regard for dynamic data flows that require extensive resources to process. Streaming data is fluid, and those resource demands and ongoing additions therefore require that its queries remain superficial. As such, today’s predictions for financial markets, supply chain, customer profiling, and maintenance-repair-overhaul – are limited, often based on lightweight, “shallow” data.</p> <p>We anticipate the steady increase of cloud-based storage and applications providing the elasticity needed to eliminate resource limitations and replace the traditional approach of the familiar centralized structure.</p> <p>Performing analytics on distributed clusters — and aggregating the results of both <a href="https://www.starburst.io/blog/streaming-data-kafka-iceberg/">streaming</a> and operational data sources on other clusters into a single pane of glass — will become the norm. The results will yield truly comprehensive predictive models, taking the best from a data lake’s deep data and the streaming source’s live data flows.</p> <h2>#3 Data sharing made easier</h2> <p>Beyond the technical advantages of cloud migration (hardware support, storage/bandwidth limits, backup, and security), perhaps the most obvious is the ability to <a href="https://www.starburst.io/learn/data-fundamentals/data-sharing/">share data</a> that is no longer stored physically within a company’s internal network.</p> <p>Providing valuable data – of use strategically, financially, or even for compliance – to third parties simplifies and streamlines distribution processes for both the provider and consumer. One significant benefit: the data lake/streaming data analysis discussed above now has a new consumer base. Whether focusing first on a commercialized, public-facing marketplace like AWS, or starting with an internal sharing platform like <a href="https://www.starburst.io/platform/compare/snowflake/">Snowflake</a>’s (for internal departments and some verticals), this paradigm applies to each approach, and offers fundamental improvements to the complex, multi-step systems and policies in place today.</p> <p>Cloud providers will offer both these data exchange offerings in order to capture the market for both “intranet and internet” data providers and their consumers.</p> <h2>#4 Smart query engines seamlessly adapts to process unprepared data</h2> <p>Database optimization is being sped up and improved by baking machine learning (ML) right into the database. It’s a prime use case, as the ML has access to its most valuable resource for building effective models: massive amounts of anonymized data, within a well-defined structure and context.</p> <p>We have witnessed this trend making strides with the creation or dropping of indexes as the query engine senses the need, but this is just the beginning, and momentum will snowball. This trend is seeing an increasing drive towards the separation of data storage and data consumption. The next generation engine will embrace this separation between data storage and consumption by applying dynamically acceleration strategies, such as cache and index, based on the analytical workload pattern and behavior.</p> <p>The philosophy behind this revolution is to ‘let the engine work for you’. The engine should not expect the data to be prepared, rather the engine adjusts itself to the data it encounters. This wide-open space will become a must-have rather than a nice-to-have function, as customers discover both cost savings and improved performance.</p> <h2>#5 Predictive analytics will drive next-generation of digital applications</h2> <p>As we began this blog with our discussion of the merging of analytics drawn from dynamic data feeds and data lakes, the access to these insights will need to be re-imagined. The classic dashboards used for “data storytelling” are today based on historical data carefully collected, queried, and gathered into a report for periodic review. It’s good stuff, but it’s outdated by the time it’s compiled and presented.</p> <p>Yes, the dashboard will remain in use, but the content offered will be live and as-it-happens dynamic, drawn from processes built right into application code. Significantly, access to this information will also be democratized across all relevant internal departments, available directly to tactical teams like sales, marketing, QA, and others – rather than having to be parsed, interpreted, and distributed by a data department. With live trend analysis, these departments can adapt and improve much more quickly than with today’s longer-term cycles. With the recognition that business value is often about how people react and behave, rather than simply following the money, this game-changing drive toward prediction is an exciting “perfect storm” of new advances in cloud, database, and analytics.</p> <h2>Looking ahead</h2> <p>The merging of several technological paradigms maturing steadily in the past few years is set to create a less compartmentalized, historical, and resource-constrained analytics ecosystem. Companies with the most to gain are those who value their ability to quickly adjust their processes and services based on what customers tell them they prefer — explicitly, but more and more, passively, through their actions.</p> </div><div class="flex w-full flex-col gap-4"></div></div></div></div></div></div></main><div id="pre-footer" class="pointer-events-none relative z-[1] w-full max-lg:-mb-5 max-lg:overflow-hidden max-lg:rounded-b-3xl transition-all duration-300 " style="--component-height:0px;border-left:none;border-right:none"><div id="pre-footer-path" class="relative z-10 w-full bg-smokeyBlack lg:rounded-b-3xl"><div class="relative aspect-[3_/_1] overflow-hidden"><div class="planet-dark"><img alt="Starburst logo" fetchPriority="high" width="1700" height="1700" decoding="async" data-nimg="1" class="mt-[-2%] w-full animate-pulse-short" style="color:transparent" 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Covid-19, many business executives faced one of the toughest leadership tests to turn this challenge into an amazing opportunity. What did the business world do? They decided to turbo-charge their digital transformation plans. Organizations worldwide began identifying opportunities by extracting insights through \u003ca href=\"https://www.starburst.io/blog/data-lake-analytics-for-smart-modern-data-management/\"\u003edata lake analytics\u003c/a\u003e. This enabled them to discover trends and patterns never before discernable.\u003c/p\u003e\n\u003cp\u003eWith this in mind, here are the five most exciting big data trends we see today:\u003c/p\u003e\n\u003ch2\u003e#1 The adoption of data lakes accelerates\u003c/h2\u003e\n\u003cp\u003e\u003ca href=\"https://www.starburst.io/learn/data-fundamentals/data-lake/\"\u003eData lakes\u003c/a\u003e have become a highly economical option for companies. The rise in remote and hybrid working environments has increased the need for data lakes for faster and more efficient data manipulation. With Microsoft, Google, Amazon and other tech giants actively encouraging the move to the cloud, the adoption of data lakes is making it easier and cheaper.\u003c/p\u003e\n\u003cp\u003eAs organizations migrate to the cloud and focus on cloud data lakes, they will also move to converge the data warehouse with the data lake. Data warehouses were created to be optimized for SQL analytics, but the need for an open, straightforward and secure platform that can support the rapid rise in new types of analytic requirements and machine learning will ultimately see data lakes become the primary storage for data.\u003c/p\u003e\n\u003cp\u003eThe \u003ca href=\"https://www.prnewswire.com/news-releases/3-74-billion-global-data-lakes-market-expected-to-grow-at-a-cagr-of-29-9-between-2021-and-2026--301449753.html\"\u003eadoption\u003c/a\u003e of Data Lakes will continue into 2022 and beyond with the market expected to grow from $3.74 billion in 2020 and is expected to reach $17.60 billion by 2026, at a CAGR of 29.9% over the forecast period 2021 – 2026.\u003c/p\u003e\n\u003ch2\u003e#2 Streaming data and data at rest unifies for improved predictive capabilities\u003c/h2\u003e\n\u003cp\u003eBig Data analytics today focuses on two primary sources —\u003ca href=\"https://www.starburst.io/data-glossary/streaming-data/\"\u003e streaming data\u003c/a\u003e and data residing in a database or data lake. We expect to see these sources continue to converge with streaming and operational systems, providing more unified analytics. The result will be an improvement of data-driven insights to improve operational decision-making through the use of lightweight analytics and improved predictive capabilities.\u003c/p\u003e\n\u003cp\u003eWith a data lake or even a simple database, queries can be fairly complex without regard for dynamic data flows that require extensive resources to process. Streaming data is fluid, and those resource demands and ongoing additions therefore require that its queries remain superficial. As such, today’s predictions for financial markets, supply chain, customer profiling, and maintenance-repair-overhaul – are limited, often based on lightweight, “shallow” data.\u003c/p\u003e\n\u003cp\u003eWe anticipate the steady increase of cloud-based storage and applications providing the elasticity needed to eliminate resource limitations and replace the traditional approach of the familiar centralized structure.\u003c/p\u003e\n\u003cp\u003ePerforming analytics on distributed clusters — and aggregating the results of both \u003ca href=\"https://www.starburst.io/blog/streaming-data-kafka-iceberg/\"\u003estreaming\u003c/a\u003e and operational data sources on other clusters into a single pane of glass — will become the norm. The results will yield truly comprehensive predictive models, taking the best from a data lake’s deep data and the streaming source’s live data flows.\u003c/p\u003e\n\u003ch2\u003e#3 Data sharing made easier\u003c/h2\u003e\n\u003cp\u003eBeyond the technical advantages of cloud migration (hardware support, storage/bandwidth limits, backup, and security), perhaps the most obvious is the ability to \u003ca href=\"https://www.starburst.io/learn/data-fundamentals/data-sharing/\"\u003eshare data\u003c/a\u003e that is no longer stored physically within a company’s internal network.\u003c/p\u003e\n\u003cp\u003eProviding valuable data – of use strategically, financially, or even for compliance – to third parties simplifies and streamlines distribution processes for both the provider and consumer. One significant benefit: the data lake/streaming data analysis discussed above now has a new consumer base. Whether focusing first on a commercialized, public-facing marketplace like AWS, or starting with an internal sharing platform like \u003ca href=\"https://www.starburst.io/platform/compare/snowflake/\"\u003eSnowflake\u003c/a\u003e’s (for internal departments and some verticals), this paradigm applies to each approach, and offers fundamental improvements to the complex, multi-step systems and policies in place today.\u003c/p\u003e\n\u003cp\u003eCloud providers will offer both these data exchange offerings in order to capture the market for both “intranet and internet” data providers and their consumers.\u003c/p\u003e\n\u003ch2\u003e#4 Smart query engines seamlessly adapts to process unprepared data\u003c/h2\u003e\n\u003cp\u003eDatabase optimization is being sped up and improved by baking machine learning (ML) right into the database. It’s a prime use case, as the ML has access to its most valuable resource for building effective models: massive amounts of anonymized data, within a well-defined structure and context.\u003c/p\u003e\n\u003cp\u003eWe have witnessed this trend making strides with the creation or dropping of indexes as the query engine senses the need, but this is just the beginning, and momentum will snowball. This trend is seeing an increasing drive towards the separation of data storage and data consumption. The next generation engine will embrace this separation between data storage and consumption by applying dynamically acceleration strategies, such as cache and index, based on the analytical workload pattern and behavior.\u003c/p\u003e\n\u003cp\u003eThe philosophy behind this revolution is to ‘let the engine work for you’. The engine should not expect the data to be prepared, rather the engine adjusts itself to the data it encounters. This wide-open space will become a must-have rather than a nice-to-have function, as customers discover both cost savings and improved performance.\u003c/p\u003e\n\u003ch2\u003e#5 Predictive analytics will drive next-generation of digital applications\u003c/h2\u003e\n\u003cp\u003eAs we began this blog with our discussion of the merging of analytics drawn from dynamic data feeds and data lakes, the access to these insights will need to be re-imagined. The classic dashboards used for “data storytelling” are today based on historical data carefully collected, queried, and gathered into a report for periodic review. It’s good stuff, but it’s outdated by the time it’s compiled and presented.\u003c/p\u003e\n\u003cp\u003eYes, the dashboard will remain in use, but the content offered will be live and as-it-happens dynamic, drawn from processes built right into application code. Significantly, access to this information will also be democratized across all relevant internal departments, available directly to tactical teams like sales, marketing, QA, and others – rather than having to be parsed, interpreted, and distributed by a data department. With live trend analysis, these departments can adapt and improve much more quickly than with today’s longer-term cycles. With the recognition that business value is often about how people react and behave, rather than simply following the money, this game-changing drive toward prediction is an exciting “perfect storm” of new advances in cloud, database, and analytics.\u003c/p\u003e\n\u003ch2\u003eLooking ahead\u003c/h2\u003e\n\u003cp\u003eThe merging of several technological paradigms maturing steadily in the past few years is set to create a less compartmentalized, historical, and resource-constrained analytics ecosystem. Companies with the most to gain are those who value their ability to quickly adjust their processes and services based on what customers tell them they prefer — explicitly, but more and more, passively, through their actions.\u003c/p\u003e\n"])</script><script>self.__next_f.push([1,"d:[[\"$\",\"div\",null,{\"className\":\"container relative mx-auto px-4 md:px-8 xl:px-24 z-10 pb-[100px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"mb-10 flex flex-col items-start justify-between gap-6 pt-12 md:flex-row lg:pt-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-1 flex-col\",\"children\":[[\"$\",\"h1\",null,{\"className\":\"pb-12 text-[2.5rem] leading-[3.25rem] text-white prose-img:max-h-60 prose-img:w-full prose-img:max-w-lg md:text-[4rem] md:leading-[4.25rem]\",\"children\":\"Five Exciting Big Data Trends Worth Taking a Closer Look\"}],null,[\"$\",\"div\",null,{\"className\":\"flex items-start justify-between 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