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margin-left: -342px; margin-top: 327px; } #celspeaker { width: 164px; border-radius: 0 0 15px 15px; height: 70px; margin-bottom: 0px; margin-top: 20px; position: absolute; background: url(https://gente.globo.com/wp-content/uploads/2024/07/celular_notch.png) top center no-repeat; background-size: 160px; } #storie { width: 275px; height: 489px; border: 0; margin-bottom: -1px; border-radius: 25px 25px 0 0; margin-top: 20px; position: relative; } .pad-especial-esq { padding: 128px 32px 128px calc(12% + 9vw); } .pad-especial-dir { padding: 128px 20% 128px 32px; } .desfoque { backdrop-filter: blur(9px); padding: 10px 50px; } .altura-fixada { height: 660px !important; } .link_img { box-shadow: 0 0 13px -7px #038065; } .link_img:hover { box-shadow: 0 0 24px -9px #038065; } .link1 { background: linear-gradient(45deg, #05a6ff, #8800f8); color: #ffffff; text-decoration: none; padding: 0px 5px; border-radius: 20px; } .link1:hover { text-decoration: none; background: white; color: #05a6ff; 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border-radius: 15px; border: 1px solid black; margin: 16px; height: 260px; } .citacao-dir { border-left: 0; border-top: 20px solid #ffffff24; background-color: #ffffff26; } .circulo1 { padding: 10px; line-height: 25px; min-width: 265px; border-radius: 200px; width: 160px; height: 260px; display: flex; background-image: linear-gradient(45deg, #f542ff, #f542ff); text-align: center; align-items: center; margin: auto; justify-content: center; flex-direction: column; box-shadow: 0px 0px 0 5px #ff3132; } .Headline { font-size: 55px !important; word-break: break-word; line-height: 56px !important; font-weight: bold; } .Titulo1 { font-size: 44px !important; line-height: 44px !important; } .Titulo2 { font-size: 28px !important; line-height: 28px !important; } .img-dir-esq { display: block; margin-left: 0; } .img-centro-esq { display: block; margin: 0; } .img-esq-centro{ display: block; margin: auto; } .dir-esq { text-align: left; } .centro-esq { text-align: left; } .dir-centro { text-align: center; } .esq-centro { text-align: center; } .bgcol2 { background: url(https://gente.globo.com/wp-content/uploads/2024/10/IMG3_UploadFestivalDoClubeDeCriacao.png) 100% 94% no-repeat, linear-gradient(90deg, #05a6ff, #8800f8); border-radius: 32px; height: 190px !important; border: 16px solid #f2f2f2; background-size: 70px, 100%; hyphens: auto; } #bg1 { background: url(https://gente.globo.com/wp-content/uploads/2024/10/Estrela_ClubeDeCriacao.png) no-repeat -28% -9%, url(https://gente.globo.com/wp-content/uploads/2024/10/Lapis_ClubeDeCriacao.png) no-repeat right 110%, linear-gradient(90deg, #05a6ff 0%, #8800F8 100%); background-size: 225px, 75px, 100%; } } @media (max-width: 400px) { } </style></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-05e2c288351ae06972bf86b9375c8f6f fw-col-xs-12 fw-col-sm-6 borda-dir-base2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d86bb5a4520eb1f4782d2ede09d2f100" class="sh-text-block"> <p class="Titulo1 esq-centro" style="font-weight: 700 !important;">Globo no Festival do Clube de Criação</p></div> <div id="divider-6faeb9839e7438be06d16068c06ed553" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> <div id="text-block-5cf7bbe8465fef0387fcef955a2b46f5" class="sh-text-block"> <p><img fetchpriority="high" decoding="async" class="img-esq-centro alignnone wp-image-168965 size-full" style="width: 265px;" src="https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown.png" alt="" width="400" height="139" srcset="https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown.png 400w, https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown-300x104.png 300w, https://gente.globo.com/wp-content/uploads/2024/07/Tag_Hacktown-150x52.png 150w" sizes="(max-width: 400px) 100vw, 400px" /></p></div> </div> </div> <div class="sh-column sh-column-bee05db1f1aaa88bf90c9d9f339ba93c fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-596bdbc19a03979916a51d42f54ed205" class="sh-text-block"> <h3 class="Headline esq-centro" style="margin-bottom: 0px !important;">DOWN<br />LOAD</h3><p class="Texto esq-centro">12º Festival do Clube de Criação (2024)</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-af13efe803881929a411e425848b5961 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-af13efe803881929a411e425848b5961 sh-section-overlay-front"></div> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-af13efe803881929a411e425848b5961').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container"> <div class="fw-row"> <div class="sh-column sh-column-3a2f9d11cb37fd27d85bd486df8110c8 fw-col-xs-12 fw-col-sm-4" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-96089a3f04a6941d52bb09cb471271d2 fw-col-xs-12 fw-col-sm-8" > <div class="sh-column-wrapper"> <div id="text-block-89259576fc6d8e83e5225fe25e79c026" class="sh-text-block"> <p class="Texto">Mais uma vez, a <strong>12ª edição do Festival do Clube de Criação</strong> reuniu a nata da publicidade brasileira. Foram 50 atrações e cerca de 200 palestrantes, numa convenção anual criativa e inspiradora. Dentro e fora dos palcos, os criativos trocaram muitas ideias sobre os rumos do mercado. Jovens estudantes (leia-se a geração Z) estiveram super presentes no evento, representando a maioria do público, estimado em 7.000 pessoas.</p><p class="Texto">Gente interessante e interessada no Memorial da América Latina, em São Paulo.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-46ea5ebe31cb5f1f48e0cc5fd31d2e01 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-61f7736adecb25777dcd3e90ddae7381 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-1c5a286f93ad6985a166ee99618cdaa9" class="sh-text-block"> <p class="Titulo1"><span class="TextoGradienteAzul">Dos pés à cabeça</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-6f899a09de876db8180a5e9467d327b0 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-3a285c8dbdb76af18d6d3f9f78cdc594" class="sh-text-block"> <p><img decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG5_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG5m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 32px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-fc473318daf194f2aa69f7968dd7f857 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-0effb8b0b272adba6694fe4f264ce9d1" class="sh-text-block"> <p class="Texto">Todo interessado em publicidade sabe que o rebranding das Havaianas é um dos grandes cases no Brasil. O painel <strong>“30 anos da parceria entre Havaianas, AlmapBBDO e Cine”</strong> contou os bastidores dessa história, que começou em 1993. Naquele ano, a marca foi a primeira conta da AlmapBBDO e, segundo seu ex-sócio-presidente Marcello Serpa, “a situação era estranha”. O chinelo era utilizado para lavar áreas molhadas e a maneira mais barata de se andar calçado. Estava num lugar de uso para trabalho e vendida em lojas de artigos de construção.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Fomos descobrindo que existia uma memória afetiva absurda entre as pessoas que cresceram usando havaianas”, contou Serpa.</div><p class="Texto">A versão monocromática do chinelo foi criada e virou objeto de desejo em todas as classes sociais, da base ao topo. E se a memória afetiva foi o coração do rebranding, o cérebro foi a irreverência e a brasilidade em todos os comerciais. Aquelas conversas casuais que todo mundo tem, como: “cuida do meu chinelo enquanto eu entro no mar?”, interpretadas por celebridades e com muito bom humor fizeram a fórmula do sucesso.</p><p class="Texto">Para se criar um bom argumento, é preciso prestar atenção no que está acontecendo. No caso das Havaianas, o radar estava nas celebridades que sempre povoaram o DNA da marca. Marco Giannelli, o Pernil, (CCO - AlmapBBDO) relembrou o episódio de quando o Luciano Huck foi barrado em um restaurante por usar Havaianas e a notícia inspirou um comercial estrelado por Rodrigo Santoro.</p></div> </div> </div> <div class="sh-column sh-column-accf014833bc62f5fdef95639efc4ea1 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-8231b022226ae8f3ebd1dfd9e6d6bf86" class="sh-text-block"> <p class="Texto">Outra história legal foi a polêmica com a vovó falando de sexo com a neta, estrelado por Cauã Reymond. O filme gerou uma série de reclamações e a agência foi pesquisar de onde vinha o descontentamento. Quem reclamava eram homens, na faixa de 40 anos, de cidades pequenas. “Chegamos à conclusão de que não fizemos nada de errado”, contou Clovis Mello (sócio-diretor Cine), que contou que a campanha não somente foi mantida como se desdobrou em outra, com a vovó fazendo piada com o conservadorismo. E as Havaianas venderam ainda mais.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Não existe nada mais nocivo para a criatividade do que o medo”, opinou Clovis Mello.</div><p class="Texto">A diretora de marca Havaianas Brasil, Juliana Soncini, ressaltou que a marca sessentona existe com muita consistência. “Temos filmes antigos que se encaixam perfeitamente no momento atual”, afirmou. Juliana trouxe algumas novidades da marca neste 2024, como a abertura de uma loja na Champs-Élysées, em Paris, e a collab com a marca italiana Dolce&Gabbana, que ela calçava. Um hit.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-be08d5729da4e6374ef24c39cd1053c2 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-8b662d7da8518815e0ccf376e1eab3bc" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-eae0e3edf058dd5ddaa92e2e62a69f34 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-11c89e1c4b894d5e56c3e31dfdcb5bc7" class="sh-text-block"> <p class="Titulo1"><span class="TextoGradienteAzul">A chegada do futuro próximo</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c20be9f5cc3321053f8bb63546071432 fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-b7f27f4f47bb05aaa7489e4f76efda94" class="sh-text-block"> <p class="Texto">Desde 2019, Neil Redding se autodenomina um “futurista próximo”. A descrição se refere à abordagem de transformar inovações tecnológicas em soluções práticas para empresas e marcas. E foi esse o assunto da palestra <strong>“Orquestrando a realidade: IA, computação espacial e o futuro próximo da criatividade”</strong>.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178927" style="border-radius: 15px; width: 100px;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG2_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="250" height="250" srcset="https://gente.globo.com/wp-content/uploads/2024/10/IMG2_DownloadFestivalDoClubeDeCriacao2024.jpg 250w, https://gente.globo.com/wp-content/uploads/2024/10/IMG2_DownloadFestivalDoClubeDeCriacao2024-150x150.jpg 150w, https://gente.globo.com/wp-content/uploads/2024/10/IMG2_DownloadFestivalDoClubeDeCriacao2024-96x96.jpg 96w" sizes="(max-width: 250px) 100vw, 250px" /><br />“A criatividade está evoluindo rapidamente, e agora, com a IA como catalisadora. À medida que a IA assume um lugar participativo em nosso trabalho, o papel da liderança criativa está mudando de ‘Diretor Criativo’ para ‘Orquestrador da Realidade Participativa’. Isso significa que as marcas estão se tornando ecossistemas em evolução dinâmica, respondendo em tempo real às mudanças na cultura, sociedade e no mercado. É um momento super empolgante para a criatividade!”, anima-se Neil.</div></div> </div> </div> <div class="sh-column sh-column-8094fb494781465759a9a823b8b76db6 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-42f94c35bbb2f4096dd158b1fa561720" class="sh-text-block"> <p class="Texto">A bordo de sua empresa <strong>Redding Futures</strong>, baseada em Nova York, onde vive, ele explicou que essa é uma prática que exige paixão pelo que é recentemente possível e que é desenvolvida pelo impulso instintivo de descobrir, imaginar e articular padrões.</p><div class="bgcol Texto" style="color: white;margin-top: 16px;padding: 16px 16px 48px 16px;border: none;border-radius: 15px;">“Eu conecto o que está emergindo como possível com o que é imediatamente prático, desbloqueando as possibilidades da IA, computação espacial e outras tecnologias, a fim de gerar valor para audiências, marcas e equipes", contou Neil.</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c16e7bb9d1f02f00a2a0711dfa01748a fw-col-xs-12" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-7375f1a2ba79267017556915aa830dd9 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-2e8f1283b519161f258706dd846ae10e" class="sh-text-block"> <p class="Texto centro-esq" style="text-align: left;">Quais são os <span class="TextoGradienteAzul">desafios mais preocupantes</span> que o mundo enfrentará nos próximos 5 anos?</p></div> </div> </div> <div class="sh-column sh-column-0f9283b70ef5000c68dfd0bde7c10d7d fw-col-xs-12 fw-col-sm-9 alinha-topo bgcol" > <div class="sh-column-wrapper"> <div id="text-block-87a5bb74f4d64748d8524bfb106d3b9b" class="sh-text-block"> <p class="Texto">“O desafio mais fundamental que enfrentamos é redescobrir nossa profunda interconexão, despertando para a realidade de que todos fazemos parte do ecossistema da humanidade. Nenhum dos outros desafios de escala global – clima, polarização política, guerra, viver e trabalhar com IA e superinteligência – é solucionável se não reconhecermos nossa natureza ecológica.”</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8e6dcc72367ffbc39215e94b9b5e4cd4 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-8a1f35889b61a7c63f8cf5f52942bae3" class="sh-text-block"> <p class="Texto centro-esq" style="text-align: left;">Quais ferramentas você usa para <span class="TextoGradienteAzul">ajudar marcas e empresas a se engajarem</span> com o futuro próximo?</p></div> </div> </div> <div class="sh-column sh-column-0b1da9f2cbfc47bd6c93af3cb8a30115 fw-col-xs-12 fw-col-sm-9 alinha-topo bgcol" > <div class="sh-column-wrapper"> <div id="text-block-a6811a67509efb0122dea9d07bed24ae" class="sh-text-block"> <p class="Texto">“Acho útil manter as coisas simples. Eu conecto o que está emergindo com o que é imediatamente prático mediante a situação do cliente.</p><p class="Texto">O futuro está chegando tão rápido que as práticas tradicionais de previsão, tendências e futurismo não são mais suficientes. Claro que usamos muitas ferramentas e práticas já desenvolvidas (desenvolvimento de softwares, ecossistemas de marcas holísticos, liderança em inovação e transformação de modelos de negócios) mas esse foco simples é o mais esclarecedor. Chamamos isso de Near Future Framework (Framework do Futuro Próximo).”</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-fe4ec0a6a81142d562152874a71bd6bc fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-d77e87ac488c416e2597dd32829c29e1" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-9927123f7968598631afea6055d9d0ad fw-col-xs-12 fw-col-sm-4" > <div class="sh-column-wrapper"> <div id="text-block-7340c2da29d7817f0b5a2b3332886533" class="sh-text-block"> <p class="Titulo1"><span class="TextoGradienteAzul">O status da creator economy</span></p></div> </div> </div> <div class="sh-column sh-column-e2b0cc148aa340d2522231974a3cbee4 fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-9ac1c97a942314aed47b7613a63f4130" class="sh-text-block"> <p class="Texto">Você sabia que a economia criativa no Brasil é responsável por 3% do PIB? Este é um número mais alto do que a movimentação da indústria automobilística e reflete muito o momento das gerações Z e Millennials. Novas prioridades, novos mercados.</p><p class="Texto">Dentro desta economia, o criador de conteúdo tem um papel central, que foi discutido no painel <strong>“O quebra-cabeça da creator economy: falta grana, sobra influenciador, saúde mental, UGC, IA, pasteurização, responsabilidade, desinfluência”</strong>. Em meio a tantas questões que permeiam o universo do creator, fique com as principais:</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5eb0d146a6a2d78810e0c6434c46a00e fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-ec98d269035fa4795d7f2a04fec3c8a1" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" srcset="https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024.jpg 1600w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024-300x131.jpg 300w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024-1024x445.jpg 1024w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024-768x334.jpg 768w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024-1536x668.jpg 1536w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3_DownloadFestivalDoClubeDeCriacao2024-150x65.jpg 150w" sizes="(max-width: 1600px) 100vw, 1600px" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG3m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" srcset="https://gente.globo.com/wp-content/uploads/2024/10/IMG3m_DownloadFestivalDoClubeDeCriacao2024.jpg 600w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3m_DownloadFestivalDoClubeDeCriacao2024-300x181.jpg 300w, https://gente.globo.com/wp-content/uploads/2024/10/IMG3m_DownloadFestivalDoClubeDeCriacao2024-150x90.jpg 150w" sizes="(max-width: 600px) 100vw, 600px" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 32px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-6614aa23c84896b1fbd33a8ca3bf3e89 fw-col-xs-12 fw-col-sm-6 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-a01f603f1ce9fb11b0034e81045e1ede" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;display: inline-block;margin-bottom: 16px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_SorrisoSinalMais_Preto.png" alt="" width="100" height="100" srcset="https://gente.globo.com/wp-content/uploads/2024/10/Icone_SorrisoSinalMais_Preto.png 100w, https://gente.globo.com/wp-content/uploads/2024/10/Icone_SorrisoSinalMais_Preto-96x96.png 96w" sizes="(max-width: 100px) 100vw, 100px">Saúde mental</strong></p><p class="Texto">De um lado, o psicanalista Leonardo Goldberg sugere a separação entre a imagem apresentada nas redes e o sujeito por trás da tela. Do outro, Rafael Ventura (CEO Nine Comunicação), que oferece criadores digitais às marcas, afirma que a audiência quer consumir a vida real do influenciador, com todos os bastidores.</p></div> </div> </div> <div class="sh-column sh-column-76251739859855b9e51cf9d1107fb93a fw-col-xs-12 fw-col-sm-6 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-377f43af0b5a611746196991dc1512de" class="sh-text-block"> <p class="Titulo2"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px; display: inline-block; margin-bottom: 16px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Joinha_Preto.png" sizes="(max-width: 100px) 100vw, 100px" srcset="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Joinha_Preto.png 100w, https://gente.globo.com/wp-content/uploads/2024/10/Icone_Joinha_Preto.png 96w" alt="" width="100" height="100" /><strong>Verdade</strong></p><p class="Texto">Carolina Fernandes (CEO Cubo Comunicação) entrou na discussão com a ideia de que o influenciador deve passar as mensagens que realmente importam, ser ativista de suas causas. “Seja você mesmo”, disse. Egnalda Côrtes, da Côrtes, a primeira agência de creators negros da América Latina, concordou e convidou a todos a se tornarem agentes de transformação social. “A responsabilidade é de todos nós”, afirmou.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-f63349aedd4638c84a72410441ee5258 fw-col-xs-12 fw-col-sm-6 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-389f9cf009dc475d56fabd1d8efde12f" class="sh-text-block"> <p class="Titulo2"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;display: inline-block;margin-bottom: 16px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Circuito_Preto.png" alt="" width="100" height="100" srcset="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Circuito_Preto.png 100w, https://gente.globo.com/wp-content/uploads/2024/10/Icone_Circuito_Preto.png 96w" sizes="(max-width: 100px) 100vw, 100px"><strong>IA</strong></p><p class="Texto">O músico e influenciador Lucas Lima chamou a atenção para as falhas da Inteligência Artificial e os cuidados que as agências devem ter com seu uso. “Reconheço na hora quando o briefing é feito pela IA e muitas vezes isso mais atrapalha do que ajuda, porque a conversa vai e vem várias vezes e perdemos tempo. Acho que a ferramenta ainda está muito insipiente”.</p></div> </div> </div> <div class="sh-column sh-column-c70d8f683310bf9f183b457f08a16c99 fw-col-xs-12 fw-col-sm-6 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-cc8e74f481d67432a1616235498d5945" class="sh-text-block"> <p class="Titulo2"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;display: inline-block;margin-bottom: 16px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_JoinhaNegativo_Preto.png" alt="" width="100" height="100" srcset="https://gente.globo.com/wp-content/uploads/2024/10/Icone_JoinhaNegativo_Preto.png 100w, https://gente.globo.com/wp-content/uploads/2024/10/Icone_JoinhaNegativo_Preto.png 96w" sizes="(max-width: 100px) 100vw, 100px"><strong>Desinfluência</strong></p><p class="Texto">Uma onda mais consciente e mais econômica também toma conta dos feeds, que é a da desinfluência. Ao invés de incentivar a compra, o desinfluenciador promove uma reflexão crítica sobre as necessidades reais de cada um e desencoraja a compra de itens desnecessários. Um conceito minimalista e alinhado com sustentabilidade.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-103bdc150db2abc298ff149c210e1d2a fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-05141d9c08c1b6ab453be58b465c6bb1 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-33100b2cdcce834d031c54889088a689" class="sh-text-block"> <p class="Titulo1">Script</p></div> <div id="text-block-f352f4374e6984896f65170431218076" class="sh-text-block"> <p class="Texto">O que prende o espectador à história contada? O caminho árduo da construção de um roteiro foi traçado em dois painéis durante o evento. Um time dos sonhos de roteiristas explanou seus processos de criação - que privilégio!</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8dcbb7d26d6f8aeceab54a22acd94471 fw-col-xs-12" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ee92832b036b7c969c9878b20a7b32c7 fw-col-xs-12 fw-col-sm-3" > <div class="sh-column-wrapper"> <div id="text-block-8932e226bca80b4734ab5d8927b6693e" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-176653 size-full" style="border-radius: 15px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier.jpg" alt="" width="731" height="731" srcset="https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier.jpg 731w, https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier-300x300.jpg 300w, https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier-150x150.jpg 150w, https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier-96x96.jpg 96w, https://gente.globo.com/wp-content/uploads/2024/10/Caito-Mainier-660x660.jpg 660w" sizes="(max-width: 731px) 100vw, 731px" /></p></div> </div> </div> <div class="sh-column sh-column-d3979cfa16c73530ecc2d37af431f3da fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInDown" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-308d24d121dff19a971b93e6053e636d" class="sh-text-block"> <p class="Texto"><strong>Caito Mainier</strong> se considera um “psicótico da anotação” e conta que está sempre guardando diálogos e situações de pessoas aleatórias pelas ruas. Assim, ele cria seu inventário. Na hora de redigir um roteiro, ele prefere o processo coletivo. “A gente escreve ao mesmo tempo, no mesmo Google Docs, cada um de uma cor”, explica. “Depois vira um ensaio. Fazemos uma leitura para dar o tom de cada personagem”. Ele gosta de dizer que esse processo de redação é um ambiente seguro, onde todo mundo pode dar ideia. “Da pior à melhor”.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-012d34a56d745361ac1f3d3238a4cdae fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-29f9b93977598d93a180494c18e4e516 fw-col-xs-12 fw-col-sm-3" > <div class="sh-column-wrapper"> <div id="text-block-61aa0c4effd42bc995f4ac2908bc8054" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-176653 size-full" style="border-radius: 15px;" src="https://gente.globo.com/wp-content/uploads/2024/10/RenataAndrade_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="731" height="731" /></p></div> </div> </div> <div class="sh-column sh-column-951af25022a200d7046d5ac169618c08 fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInDown" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-ee59a58802f928c0a32092d8f8e73d74" class="sh-text-block"> <p class="Texto">Publicitária de formação, a roteirista <strong>Renata Andrade</strong> entende que o espectador quer se ver, se identificar no roteiro. E que cada indivíduo em cena deve ter um pontos positivos e negativos. Essa dualidade é o combustível para a complexidade do personagem, que acaba justificando uma outra temporada. “Ao criar uma série, eu já imagino a sua vida longa”, opina.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8e4cb64dfff8cca30fab3dedb81483b6 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-af76e3fd28c49a9349fc75c68b3925d4 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-57ef299c7959e5aa04c55edb75dfec6c" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-176653 size-full" style="border-radius: 15px;" src="https://gente.globo.com/wp-content/uploads/2024/10/LucasParaizo_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="731" height="731" /></p></div> </div> </div> <div class="sh-column sh-column-cd8f632ff949a96f5b2fe6d26f96f1ce fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInDown" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-1cfcb41e6ac27fd255d0cb02ed9fced3" class="sh-text-block"> <p class="Texto"><strong>Lucas Paraizo</strong>, um dos autores mais promissores da Globo, foi sabatinado. Durante a entrevista, ele contou ótimas curiosidades, como:</p><ul style=" list-style-type: square; list-style-position: outside; padding: 0 0 0 16px;"></p><li class="Texto">“O roteiro de uma série tem que ser ágil e ter uma elipse, que é um salto temporal. Já na novela, a reiteração é importante”.</li><li class="Texto">“No filme ‘Aos Teus Olhos’, a gente nunca sabe se o protagonista fez - ou não. A ideia é o público se posicionar. Gosto da frase de Oscar Wilde: ‘toda crítica é uma espécie de autobiografia’".</li><li class="Texto">“Quando estava estudando roteiro, cada professor tinha uma ideia diferente sobre o mesmo tema e eu fui questionar isso. Estava ficando confuso. E a resposta foi: ‘não dá pra todo mundo concordar porque a conclusão tem que ser sua’".</li><li class="Texto">“Tenho uma visão política do meu trabalho e meu próximo projeto vai falar sobre moradores em situação de rua”.</li></ul></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-251ed079b411a78eecc4cfbe8bc4e34d fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-216cb06742eafc163c295219f23e2160 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-a51cffb9c01372e7e493ae707ba64edf" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-176653 size-full" style="border-radius: 15px;" src="https://gente.globo.com/wp-content/uploads/2024/10/ThiagoDottori_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="731" height="731" /></p></div> </div> </div> <div class="sh-column sh-column-fd6d9e0f41b395e756af5928460e905a fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInDown" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-3362ea5dcdce89aeebc1cdcf3817acf7" class="sh-text-block"> <p class="Texto">O roteirista <strong>Thiago Dottori</strong> falou sobre o “dilema central” de um personagem. “Ele tem que ter dois desejos inconciliáveis. Quando um está bom, o outro não está. Isso é o motor”, afirmou, exemplificando o protagonista de Breaking Bad, que tem o desejo da família segura e, ao mesmo tempo, pretende ser um gênio do crime. Já na categoria humor, segundo ele, o espectador não quer ver a mudança. “O barato é a inadequação que o personagem tem e o motor é voltar para ver a piada”.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-af0541ed9f330face37019aad18a0edb fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-a079bc0860d3a1804f286d34fb1b3923 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-826a8d864c126cdf894ad2672fb59797" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Corpo Livre</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-62d18a686facd578ec10de6f18f97413 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-cb29ad5657dbd2209b6bc17f05f0378d" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG4_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG4m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 16px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-43e056722d3510b0b8b5b0f62a234a90 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-6c1f56bdd63ce8afaa475c37e9ea10ef" class="sh-text-block"> <p class="Texto">A estereotipação dos corpos femininos, tão brifada no meio publicitário, foi tema de um painel onde a mensagem geral foi a de liberdade de corpos. Além de ser uma questão de bem-estar e saúde mental, fato é que hoje o consumidor faz questão de se identificar com o que lhe está sendo apresentado.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Será que as mulheres se reconhecem nas imagens produzidas nas mídias?”, pergunta Silvana Nascimento (professora de antropologia na USP, coordenadora no Coletivo Cóccix e pesquisadora do Núcleo Diversitas).</div><p class="Texto">Ela diz que é preciso ter consciência das imagens de controle que rotulam e ignoram as multiplicidades femininas. “Essas imagens são asfixiadoras e a gente se sente culpada”, afirma.</p></div> </div> </div> <div class="sh-column sh-column-583f800b5b7ca57cda7f61902394bdfc fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-6603957fabd02c21db0d7c740253b68e" class="sh-text-block"> <p class="Texto">Sob uma perspectiva de marca, a Dove foi pioneira em enxergar a pluralidade da beleza feminina. Há 20 anos, a marca começou a bater na tecla da beleza real. Primeiro com modelos com corpos mais volumosos e, hoje, com todos os tipos de corpos possíveis.</p><p class="Texto">Uma curiosidade interessante que Marianna Ferraz (gerente de marketing Dove) contou, é que a marca não permite o uso de filtros nos conteúdos de seus influenciadores contratados, contribuindo assim para a divulgação da imagem real. A medida foi colocada em prática após um estudo onde descobriu-se que 1 a cada 2 jovens no país sofre de alguma questão de saúde mental por conta de conteúdos tóxicos expostos na web.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c8c1d93fd785ec84d34829731380557c fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-bc75fd4fa7d4df486ae027c3337f88a9" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5119b27388b61916f103a7cf2975c3da fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-da319bcb2ec8a0058ef36685da0f7759" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Cultura pop</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a5a6b091407d46bc5009065137537613 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-10112f476bd68c2b497a0334fb48bdd9" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG12_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG12m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 16px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a31abf2a563ef8e17f118438f58a7242 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-be3d3262001d22fb5a3042fd27540c8d" class="sh-text-block"> <p class="Texto centro-esq">A Globo apresentou uma pesquisa que acaba de sair do forno. <strong>“Ginga pop: o que está por trás do que "hita" no Brasil”</strong>, com Mariana Zanatta (curadora de conhecimento - Inesplorato) e Simone Szwarcwald (gerente sênior de marketing corporativo - Globo).</p><p class="Texto centro-esq">Com abordagem pop e muita música envolvida, trechos da cara do Brasil contemporâneo foram retratados. Durante o papo e muitas risadas, Zanatta apresentou seis fragmentos culturais que pautam o comportamento brasileiro dentro e fora das redes. Para entender o que está rolando, foi feita a seguinte categorização:</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-2eacc31874f492974739190a1683896f fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-39773c78ee7ca0a50a0ecaca0d14efb6" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_MapaPin_Preto.png" alt="" width="100" height="100" />Conheça meu lugar</strong></p><p class="Texto">Conceito da valorização dos territórios, de seus sentimentos, culturas e signos próprios. Olhar ao redor para entender o entorno.</p></div> </div> </div> <div class="sh-column sh-column-f188ba1c1c7992ae76149848000e6226 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-b452655625c04323da05dc9d4ae01d77" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_ApertoMao_Preto.png" alt="" width="100" height="100" />Amizade também é amor</strong></p><p class="Texto">Os relacionamentos amorosos já não são tudo na vida. No cenário atual, as pessoas estão prezando a amizade - que sobe no ranking de importância afetiva. A cumplicidade também entra em cena, como vimos nas Olimpíadas.</p></div> </div> </div> <div class="sh-column sh-column-3295ab4eb6de1c0cdf064e228c87ae75 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-858d8bb8d0b95c9926f0c2eae4b31ea8" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Meditando_Preto.png" alt="" width="100" height="100" />Religião fora do armário</strong></p><p class="Texto">Jovens se aproximam da fé e compartilham experiências de como aquilo os afeta diretamente. Dogmas, restrições e centros religiosos perdem centralidade.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-bc279aad018f7e783e26b310352ed957 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-2f65d4316d0d5aecc47594d2dd792fb2" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Estrela_Preto.png" alt="" width="100" height="100" />Realidades alternativas</strong></p><p class="Texto">Enquanto o mundo desaba lá fora, num cenário de policrise, tem gente na onda escapista. O comportamento #delulu - uma brincadeira com a palavra delusional - reflete uma certa alienação da realidade com boas doses de otimismo.</p></div> </div> </div> <div class="sh-column sh-column-cd37cfb350aa52566999540a38df1d14 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-432a53ff4b9e0388c6ec8aafbeefaf61" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_SetasCiclo_Preto.png" alt="" width="100" height="100" />Mudança de ares</strong></p><p class="Texto">O êxodo dos grandes centros urbanos é uma realidade que foi amplamente impulsionada pela pandemia. A busca pelo simples e a noção de que é possível viver numa cidade menor e com menos problemas está acontecendo.</p></div> </div> </div> <div class="sh-column sh-column-6aa0f24a88e67614526f598a7abca8f4 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada2 borda" > <div class="sh-column-wrapper"> <div id="text-block-fe29c0315e0c158330f2f9e9473cb7e2" class="sh-text-block"> <p class="Titulo2"><strong><img loading="lazy" decoding="async" class="alignnone size-full wp-image-178938" style="width: 70px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Icone_Circuito_Preto.png" alt="" width="100" height="100" />A IA já é nossa</strong></p><p class="Texto">A presença definitiva da cultura brasileira dentro de ferramentas de criação de imagens, via Inteligência Artificial, gera uma estética artística 100% nacional. Beyoncé comendo acarajé no Pelourinho, por exemplo, já é sucesso. Essa é a remixagem que o Brasil faz tão bem.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-fc70191a729d81015b15112a7f0f48f8 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-f2b03d9885213e97c82186dc319fa92f" class="sh-text-block"> <p class="Texto centro-esq"><strong>São pedacinhos do DNA da cultura nacional. A pesquisa completa está imperdível e divertida, no</strong> <a class="link1" href="https://gente.globo.com/" target="_blank" rel="noopener">Globo Gente</a>.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a28534b1b6e437e46b0165bf1679c092 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-df0bc57a2f72bdba26eb74f73f07e9e5" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e6635318251269e9c03d8d61f784500d fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-8f9056675a6d126e172ac663c89c4c26" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">SOS Planeta</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d478075f678e5e8c630d65d599da0db2 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-d4514100dcf1f4123dec21f557337cec" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG6_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG6m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 16px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-6efb1ab6f1236d0dc718b27204be5500 fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-c55cdb45ae7aa7dbe8a086ba4cf3076a" class="sh-text-block"> <p class="Texto">A emergência climática entrou em pauta através de debates sobre o reequilíbrio do planeta. Marcelo Gleiser (físico, astrônomo, pesquisador e professor) convidou a plateia a repensar o significado de sucesso ao mencionar o Butão, conhecido por seu conceito de desenvolvimento chamado Felicidade Interna Bruta (FIB), que coloca a qualidade de vida no centro das políticas governamentais, em vez de focar no Produto Interno Bruto (PIB).</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“A nossa medida de progresso deveria ser ligada à justiça social e não ao acúmulo financeiro”, opinou.</div></div> </div> </div> <div class="sh-column sh-column-7869ef4b29d89cc9c7c5d225719b6767 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-245494b63de285ff0c0b97fb6dbd44f8" class="sh-text-block"> <p class="Texto">O conceito de Biocentrismo, ou seja, a reconexão profunda com a natureza foi outro tema fortemente abordado. Júnior Yanomami (líder, presidente Urihi Associação Yanomami e presidente do Conselho Distrital de Saúde Indígena Yanomami) lamenta a falta de contato do ser humano com as florestas e com a sabedoria ancestral, que anda de mãos dadas com práticas mais naturais. A troca de combustíveis fósseis por energia solar e eólica foi colocada em pauta.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d5f2c57d8cc93f30b46e361e35780268 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-7606e80aa767d362339f85c5085893da" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-25ff8e66961e805b725dbc982c528394 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-0964280cf598d8312b6d742db1953009" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Criando junto</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-e37556927f96d6a4de2f86e739ec8a7a fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-f8ae88003bb6fcc1fe943376964792aa" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG7_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG7m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 16px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3ec5185c41e667f9033e8a912c3d5cae fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-6ece8335a603d4e2eae45bc53a203b67" class="sh-text-block"> <p class="Texto">Quando tem reality show no ar, a repercussão digital de cada acontecimento é enorme. Tem gente que acompanha o programa exclusivamente pelas redes. <strong>“O fenômeno dos reality shows nas redes sociais e seu impacto para as marcas”</strong> foi tema de um painel onde a experiência coletiva foi a chave do sucesso do formato. Partindo do princípio de que existe um público que cresceu assistindo reality - basicamente a geração Z - Samantha Almeida (diretora de marketing TV Globo) deu a letra.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“As pessoas querem participar do que estão vendo. Talvez seja essa a grande mágica do reality show: poderia ser você. Acho que a possibilidade de fazer parte daquela fantasia é o principal elemento que conecta a audiência ao programa. Está todo mundo construindo o programa junto”.</div><p class="Texto">Dentro dessa experiência coletiva em torno de pessoas reais, a marca entra no ecossistema e gera conexão com o público. Um agente alimenta o outro de forma muito genuína, conforme contou Gabriela Hermanny (gerente de social media e branded content ViU).</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“O desafio é capturar esses momentos, entre a marca e o programa, e criar uma conversa em cima disso”, explica.</div></div> </div> </div> <div class="sh-column sh-column-ad113e7d953177c51f3943f8ffd3654e fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-6b53eedd82ad9e709720acc3704e248e" class="sh-text-block"> <p class="Texto">E é aí que os influenciadores entram no jogo. Eles são contratados para complementar a discussão nas redes. O mesmo briefing que a marca propõe é desdobrado de formas diferentes e autênticas por esses criadores.</p><p class="Texto">E não se pode esquecer dos pedidos do público, não só na votação, mas nas redes em geral. Samantha Almeida relembrou o episódio da edição de 2022 do Big Brother Brasil, cujo primeiro eliminado foi o ator e bailarino Luciano. Ele afirmava que tinha o sonho de ficar famoso e que gostaria de ser tão conhecido a ponto de não conseguir nem comer um sanduíche no McDonald’s. Foi aí que os espectadores começaram uma campanha nas redes sociais, pedindo à marca (uma das patrocinadoras do reality show) que ajudasse o brother. Dito e feito, Luciana saiu da casa e foi parar no comercial do McDonald’s.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Ouvir que a audiência está dizendo é parte do jogo”, afirmou Samantha.</div><p class="Texto">Falando em reality show, a mediadora do painel e a apresentadora da Globo, Eliana, veio com a novidade: ela comandará o reality show The Masked Singer Brasil. Quem estará no júri desta edição são: Tony Ramos, Belo, Tatá Werneck e Sabrina Sato.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3a11611c39c381823d6ff96e805c217b fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-overlay-3a11611c39c381823d6ff96e805c217b sh-section-overlay-front"></div> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-3a11611c39c381823d6ff96e805c217b').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-925b0d7cdc82ddb576ffbde15f59414b fw-col-xs-12 fw-col-sm-9" > <div class="sh-column-wrapper"> <div id="text-block-ca87ea0a2cd109777735ea009ed45430" class="sh-text-block"> <p class="Titulo1">A raiz da inovação</p></div> <div id="text-block-cfcfa226aeccb36874d1c8e9ad80d610" class="sh-text-block"> <p class="Texto">O painel “A economia criativa a partir da lente de pessoas pretas” trouxe muitas reflexões. Uma delas foi a potente fala de Mari Santos (creative lead Jubarte). “A inovação sempre vem da escassez. E quem tem mais problema, quem tem que se virar, quem tem que ser ‘disruptivo’ para sobreviver, quem tem que fazer a gambiarra?”. Sua mensagem sobre o poder criativo que habita a favela ecoou na plateia do evento.</p><p class="Texto">A ótica de Robson Rodriguez (diretor executivo Influência Negra) complementou essa ideia, quando comentou que, falar em criatividade preta, é diferente de falar de Cannes, por exemplo.</p><div class="bgcol Texto" style="color: #000000;margin-top: 16px;margin-bottom: 16px;padding: 16px 16px 16px 16px;border: none;border-radius: 15px;background: white;">“Envolve políticas públicas, equipamentos, sobrevivência, acesso, oportunidades... O assunto tem uma complexidade assustadora”.</div><p class="Texto">O papo sobre criatividade na quebrada desaguou numa aula de história. Felipe Sá (curador de conteúdo, relações públicas, líder do grupo étnico-racial Globo) gosta de pensar no processo histórico do Brasil.</p><div class="bgcol Texto" style="color: #000000;margin-top: 16px;margin-bottom: 16px;padding: 16px 16px 16px 16px;border: none;border-radius: 15px;background: white;">“Hoje, muita coisa mudou após a lei de cotas criadas há 20 anos. Foi a partir daí que temos negros nas áreas criativas. Tudo começa com políticas públicas que corrigem o passado. E a gente tem corrigido”, explicou.</div><p class="Texto">O movimento mais inclusivo é importante para a transformação do mercado, mas ainda não é suficiente. Dom Filó, jornalista e documentarista, criador do Cultne, o maior acervo audiovisual de cultura negra da América Latina, chamou a atenção para o fato de que uma mesa como essa, há 20 anos, seria inimaginável. Mas criticou a lacuna que ainda existe entre quem cria e quem decide, convidando as empresas e agências a repensarem seus cargos de liderança.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-63adaff0bd572d62d7b13cade34f5993 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-b813e29c0affdeb58c88479045186b50 fw-col-xs-12 fw-col-sm-4" > <div class="sh-column-wrapper"> <div id="text-block-b738e284c33607905209bcb32d5c1a09" class="sh-text-block"> <p class="Titulo1"><span class="TextoGradienteAzul">Salvador é hit!</span></p></div> </div> </div> <div class="sh-column sh-column-64036b288affde245ea194377177be0f fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-57f6226e3ee4215151f1a55d1653bb5b" class="sh-text-block"> <p class="Texto">A capital baiana está em voga. Celebridades internacionais como Beyoncé e Viola Davis passaram por lá em 2024 e causaram uma ótima repercussão para Salvador. O maior festival de cultura negra, o novaiorquino AfroPunk, aportou por lá em 2022 e se prepara para acontecer em novembro.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-838e2f9780acb883e600a77a880b2fe4 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-3e3ea46f9a3c10e489f015205331957c" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG9_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG9m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 32px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a27e40d0854fda43b88c4d0b8bde99f1 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-df0550eb2a3ba36b87cef6c98eb95940" class="sh-text-block"> <p class="Texto">A transformação de eventos como esses é notável na cidade, que tem o maior número de pessoas pretas fora da África. Esse fato encanta e atrai formadores de opinião de outros territórios, que consequentemente trazem mídia e investimento para a cidade. A capital baiana promete ser a capital da diáspora na América Latina e a capital cultural do Brasil, se depender de Paulo Rogério Nunes, cofundador do Vale do Dendê. Ele mencionou cidades como Medellín, na Colômbia, e Nairobi, no Quênia, que eram violentas e hoje estão se redescobrindo como cidades criativas.</p><p class="Texto">Tropicália, Cinema Novo, Axé Music foram movimentos culturais nascidos em Salvador e que hoje fazem parte do patrimônio cultural do Brasil. Agora, a onda agora é a reinvenção pela criatividade.</p></div> </div> </div> <div class="sh-column sh-column-3dbb8c7f8223ec196401a45ca9423bc5 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-e8c494389f9c0377ba52ef60de892321" class="sh-text-block"> <p class="Texto">Na opinião de Potyra Lavor (fundadora e CEO IDW Entretenimento e Conteúdo, business consultant Festival AfroPunk e responsável por trazer Beyoncé a Salvador), o Brasil vai mudar quando houver um olhar mercadológico e consistente, voltado para regiões Norte e Nordeste. “Belém está na moda, mas que moda é essa? Temos que pensar qual é o legado que está sendo deixado por lá”, refletiu. Com a consciência de que nada é feito do dia para a noite, a empresária chamou a atenção para a descentralização do eixo Rio-São Paulo. Fato é que Salvador está fervilhando mais que moqueca.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-fd0719bc77e7b6e2684a857a81a66405 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-238d5e4dd7f1b5736a987aa00de9b8a9" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3fcd4c187b80a38b94bdaf50683495c3 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-62c305f3fd7cfa2140ff150e7bb44f29" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-179101 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="855" height="1313" srcset="https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024.jpg 855w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024-195x300.jpg 195w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024-667x1024.jpg 667w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024-768x1179.jpg 768w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10_DownloadFestivalDoClubeDeCriacao2024-150x230.jpg 150w" sizes="(max-width: 855px) 100vw, 855px" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-179102 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG10m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="716" srcset="https://gente.globo.com/wp-content/uploads/2024/10/IMG10m_DownloadFestivalDoClubeDeCriacao2024.jpg 600w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10m_DownloadFestivalDoClubeDeCriacao2024-251x300.jpg 251w, https://gente.globo.com/wp-content/uploads/2024/10/IMG10m_DownloadFestivalDoClubeDeCriacao2024-150x179.jpg 150w" sizes="(max-width: 600px) 100vw, 600px" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 32px;">Crédito - Eugênio Goulart</div></div> </div> </div> <div class="sh-column sh-column-78f699f6465f163646b35d54cefc7c4a fw-col-xs-12 fw-col-sm-8 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-c21c0bd33897c43d5284f30c52386a8d" class="sh-text-block"> <p class="Titulo1"><span class="TextoGradienteAzul">IA e a possibilidade de criação coletiva</span></p></div> <div id="text-block-9cb1c0ec4c2ce3fb0658955741375288" class="sh-text-block"> <p class="Texto">A Inteligência Artificial (IA) já se consolidou como uma das inovações mais impactantes no setor criativo e o holandês Jouke Vuurmans, cofundador e CCO global da Monks, trouxe reflexões intrigantes durante o painel <strong>"White Canvas ou Black Mirror?"</strong>.</p><p class="Texto">A partir de um questionamento a respeito do uso da tecnologia como uma ferramenta que limita o potencial humano - ou como uma tela em branco que oferece possibilidades infinitas - Vuurmans apresentou a campanha "Million Dollar Whopper", desenvolvida para o Burger King, na qual os consumidores podiam criar seus próprios sanduíches personalizados. Utilizando uma ferramenta alimentada por IA, a campanha gerou quase três milhões de Whoppers customizados, revelando o potencial de engajamento do público em iniciativas criadas com a tecnologia.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">"A IA não é apenas sobre automação; é uma ferramenta para expandir a imaginação e a personalização em uma escala nunca antes vista", ressaltou.</div><p class="Texto">Vuurmans enfatizou a importância de contrapor a ansiedade com a empolgação.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">"O futuro do nosso trabalho não é se perguntar se a IA vai substituir os criativos, mas sim como vamos utilizá-la para criar algo que nunca foi feito antes", concluiu.</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-966ef40691bec1c23d59af85485a4e5f fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-238598fced968361d9944c80c9e49c1c" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-31aa4a5830f75327ef6695512ffdfb3e fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-611874dc129084c488f0c2b879b2a410" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Moda desacelerada</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-f28fc18e91bc337d17ce54bba51754db fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-33e65c0ea6e48823b829c22a2981b927" class="sh-text-block"> <p class="Texto">O ritmo do consumo têxtil e marcas com atitudes inspiradoras pautaram o painel “Desafios da indústria da moda: desaceleração e sustentabilidade”.</p><p class="Texto">A conversa começou com a exibição do filme “Atacama Fashion Week”, criado pela agência Artplan para a ONG Desierto Vestido, em parceria com a Fashion Revolution e o Instituto Febre. Quando esteve no Atacama, Paula Lagrotta (head nacional de planejamento Artplan), uma das responsáveis pela campanha, ficou impressionada ao ver o acúmulo de roupas e sapatos com etiquetas. Peças que nem chegaram a ser vendidas. “É mais do que a aceleração do consumo”, comentou, referindo-se à produção em excesso. Para ela, é preciso repensar a forma de viver e consumir.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Como trazer para a linguagem da moda, do belo, da geração do desejo, o pensar na relação que temos com as coisas?”, questionou.</div><p class="Texto">Um vídeo com as criações de Sioduhi, diretor criativo do Sioduhi Studio, também foi apresentado. Sioduhi conta que nasceu “na ponta do Brasil”, no Território Indígena do Alto Rio Negro, Amazonas. Deixou a região para estudar e trabalhar em São Paulo. Formou-se em administração de empresas e ficou seis anos atuando no mercado. Até que decidiu voltar para casa e se reconectar com seu território.</p></div> </div> </div> <div class="sh-column sh-column-bf546dbfa9f7d22844e8a0c27291e018 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-5aa08f1a68f368ebfe6309d48ff8b9c3" class="sh-text-block"> <div class="bgcol Texto" style="color: white; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“No momento que a gente passa por mudanças climáticas, de onde a gente vai tirar o peixe? De onde a gente vai tirar uma colheita minimamente saudável, já que o solo está extremamente quente? As mudanças estão acontecendo. Como vamos comunicar esses signos por meio da moda?”, contou.</div><p class="Texto">Foi na roça no Sistema Agrícola Tradicional do Rio Negro, patrimônio imaterial registrado no Instituto do Patrimônio Histórico e Artístico Nacional (Iphan), que Sioduhi desenvolveu a tecnologia ManioColor, um corante têxtil à base de casca de mandioca. Ele destacou que a moda, para além do belo, da semana da moda, é um lugar para criar signos, mostrando o que queremos valorizar.</p><p class="Texto">A conversa continuou com Amanda Santos, escritora e CEO do Selo Retece, hub de sustentabilidade para gestão ambientalmente adequada de resíduos têxteis. Ela pontuou que já existe uma política nacional de resíduos sólidos e que a fonte geradora do resíduo têxtil deve ser responsabilizada.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Tem tecnologia, tem logística, tem condição, tem gente que já faz e mostra o resultado disso. Então o que que falta? A resposta é reeducação. E a gente precisa desacelerar para aprender”, falou.</div></div> </div> </div> <div class="sh-column sh-column-b173ea15783a379323a43656958db554 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-0282753997293dfbbf171ea116130ab7" class="sh-text-block"> <p class="Texto">A conversa ainda ganhou a visão da gerente de sustentabilidade da C&A Brasil, Nivea Araujo Pizzolito. A executiva destacou o projeto do jeans circular, uma iniciativa de cuidado com o meio ambiente. “A gente tem hoje 334 lojas da C&A no Brasil e em 270 delas tem uma urna do ‘Movimento Reciclo’.</p><p class="Texto">É um movimento que surgiu sete anos atrás com o propósito de conseguir direcionar o resíduo têxtil do pós-consumo”, contou. As pessoas podem deixar seus jeans de descarte nas urnas. A empresa faz uma triagem e, junto com o Instituto C&A, encaminha todas as peças em bom estado para doação. As que não podem ser doadas são encaminhadas para um parceiro para uso em outros projetos ou vão para o processo de desfibragem. O jeans é desconstruído e um novo fio é feito a partir do tecido do pós-consumo.</p><p class="Texto">“A gente está num momento de construir pontes e não implodir”, reforçou Paula, que além do cargo na Artplan, é sócia do marido, o velejador Alexandre Rezende, no projeto de upcycling Kitecoat, que há 10 anos transforma pipas de kitesurf em jaquetas. A relevância de políticas públicas para a educação foi um ponto trazido pelo estilista Sioduhi.</p><p class="Texto">Tratou-se de uma trajetória.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-b284039149e9fdb17f6fa0d512581392 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-7b28a54046f9fdbfa9967004d143ee35" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a4696a3cdb8d8706db57de3b19fc0a25 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-21fe817765cd328167aee76a7a81c828" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Design humanizado</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-39d9f93c4b9cf457d5b1f5b0a7bf6824 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-e5b56f98f3a0a62f0aad7ce2291ef0bf" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-178930 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG11_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="1600" height="696" /><img loading="lazy" decoding="async" class="graficomob alignnone wp-image-178931 size-full" style="margin: auto; border-radius: 15px 15px 0 0;" src="https://gente.globo.com/wp-content/uploads/2024/10/IMG11m_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="600" height="361" /></p><div style="padding: 8px; color: white; background-color: black; border-radius: 0 0 15px 15px; text-align: center; margin-bottom: 16px;">Crédito - Eugênio Goulart</div></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c78d03f62a50984d4c8df68bb28d62f3 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-2df5f972bd7821099ecc8086ab58f615" class="sh-text-block"> <p class="Texto">Se for possível eleger apenas uma palavra-chave para resumir a importância do design na construção de uma marca, esse termo é “emoção”. A sensação – ou reação –, fruto de um processo neurofisiológico complexo e subjetivo, que diferencia a mente humana da Inteligência Artificial, está no centro do debate sobre o futuro da disciplina e esteve no painel <strong>“Por que o design direciona cada vez mais a construção das marcas?”</strong>.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Design é sobre emoção. E os designers são tradutores. Eles têm o desafio de capturar, transformar a emoção em força motriz e, assim, fortalecer a correlação entre o valor e a percepção de marca”, declarou Marcelo Bicudo, CEO da Design Bridge & Partners, um dos integrantes da mesa.</div><p class="Texto">Além de emoção, outra palavra que esteve presente na discussão foi “visceral”. Cleber Rodrigo, diretor de design da DM9, a usou para definir os critérios do bom design, que faz o primeiro contato e que dá o tom do diálogo.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Começa com instinto, depois vem a técnica. São três critérios: visceral, comportamental e reflexivo. O design deve ser sensorial sempre, além de vulnerável”.</div><p class="Texto">Ele esclareceu que o conceito de vulnerabilidade, nesse caso, está relacionado à disposição dos criativos para ouvir, colaborar, cocriar, (re)planejar e se adaptar quando for preciso.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Tudo, sempre, deve gerar emoção. É preciso perguntar sempre: como essa mensagem faz as pessoas se sentirem?”, acrescentou.</div></div> </div> </div> <div class="sh-column sh-column-adcfb7fd256427028618f510ce374c14 fw-col-xs-12 fw-col-sm-6 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-10aaf7fb8ad185edb239cf3b8caafbb2" class="sh-text-block"> <p class="Texto">Giovana Orlandeli (senior branding e communication manager do Grupo Boticário) trouxe a ótica do anunciante para o debate. Ela fez referência aos briefings táticos que as marcas devem preparar para as agências.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“O desafio sempre é: como emocionar? E mais: como tornar natural e orgânico o objetivo da marca”, pontuou.</div><p class="Texto">A executiva do Boticário contou que a empresa coloca no ar cerca de “três campanhas a cada 21 dias”. Há uma urgência de inovação constante para manter o frescor da marca cinquentenária. E o design é um componente essencial nessa jornada.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Lançamos alguns produtos específicos para pessoas com limitações motoras nos membros superiores: o engrossador multiuso e a base antiaderente”, disse Giovana.</div><p class="Texto">Nesse processo, a empresa contou com a colaboração de pessoas que participam da Beleza Livre, uma comunidade online de grupos minorizados para a cocriação de produtos das marcas do Boticário. O diálogo com comunidades específicas é prioritário nos processos de construção e posicionamento das marcas.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-760653b28bba6aae9b1aa394783d88e9 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-d42efbbd2c0755e0e6448ca7d1d9b300" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3e58708aab302861c60ad31e8de8e6c1 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-e1cfb47ce101f15f5743a65a3bb38289" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Definição de BOW<br /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c999a1f5d57debd6607bd029b355b3fe fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-be058447caa54558c71b8d678ccaa0ab" class="sh-text-block"> <p class="Texto">Um dos key speakers da 12ª edição do Festival do Clube Criação foi Anselmo Ramos, cofundador e creative chairman da GUT, agência cujo portfólio tem nomes como AB InBev, Tim Hortons, Kraft Heinz e Mercado Livre. Para ele, a palavra “coragem” faz parte da GUT. Durante sua fala, Anselmo mostrou que existe um método para levar qualquer marca – ou pessoa – a encontrar sua própria palavra e se apropriar dela.</p><p class="Texto">A palestra <strong>“Como achar o seu BOW (Brand One Word)”,</strong> contou que definir essa palavra tem sido fundamental para os clientes da agência e para seus funcionários. A proposta é inspirar as pessoas a encontrarem as suas palavras únicas – ou BOW – e, com isso, atingirem seu potencial máximo, qualquer que seja o âmbito.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“É a sua marca destilada em apenas uma palavra. E isso pode mudar sua carreira e sua vida para sempre”, afirmou.</div></div> </div> </div> <div class="sh-column sh-column-9e1c51d8efe33f7494052de485c52dfd fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-11bccd2c9c795119fdc1fdb38a57d344" class="sh-text-block"> <p class="Texto">Anselmo conta que, quando as pessoas encontram a sua palavra, os caminhos se abrem naturalmente e as decisões profissionais ou pessoais se tornam mais fáceis.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Tudo é uma consequência da BOW que é sua essência, seu DNA, sua alma. Quando você consegue resumir a razão da sua existência em só uma palavra, fica mais claro o ‘como’, o ‘com quem’ e principalmente o ‘porquê’ de tudo. Vira o seu mantra e sua filosofia de vida. Uma marca ou uma pessoa ao encontrar, abraçar, e executar sua palavra é o grande segredo para atingir o máximo potencial na carreira e na vida”, explica.</div><p class="Texto">Todos têm essa possibilidade? Anselmo é categórico quanto a isso.</p></div> </div> </div> <div class="sh-column sh-column-2bb8565f61b7d095ed1395c566c8f722 fw-col-xs-12 fw-col-sm-4 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-0d95185a90f899825baa61b5868d97f6" class="sh-text-block"> <div class="bgcol Texto" style="color: white; margin-bottom: 16px; margin-top: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“Sim, todo mundo e todas as marcas podem encontrar sua BOW. Todo mundo é uma marca, quer você queira ou não. Às vezes, a BOW é óbvia e fácil de achar. Às vezes, não. Mas sempre é possível achar”, afiança.</div><p class="Texto">O método indicou que a palavra “coragem” é o que resume a GUT. E no caso pessoal de Anselmo Ramos, qual é? Ele revela que é “sonhador”. O que foi confirmado pelo argentino Gastón Bigio, seu sócio.</p><div class="bgcol Texto" style="color: white; margin-top: 16px; margin-bottom: 16px; padding: 16px 16px 48px 16px; border: none; border-radius: 15px;">“O Gastón me perguntou um dia qual era minha BOW. Quando eu respondi ‘sonhador’, ele me mostrou um papel. Ele tinha escrito a mesma palavra”, conta.</div><p class="Texto">Em 2024, a GUT São Paulo faturou prêmios que incluem o Grand Prix de Media, com “Handshake Hunt”, case criado para o Mercado Livre.</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-60f4555452e8d5d32756b98ecc64ae63 fw-main-row sh-section-visibility-everywhere" id="bg2"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-28d61cc5f27c7fc5ef23320ff967dba5 fw-col-xs-12" > <div class="sh-column-wrapper"> <div id="text-block-7c6abfa05eecd57fc8b4dcc7890c8202" class="sh-text-block"> <p class="Titulo1 centro-esq"><span class="TextoGradienteAzul">Falou e disse<br /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-872de4576b77d200ca1438a7be97ea1d fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-7d9e159fb2e56007d383a2ee9f2cb9c2" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/FelipeSa_DownloadFestivalDoClubeDeCriacao2024-300x300.jpg" alt="" width="300" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/10/FelipeSa_DownloadFestivalDoClubeDeCriacao2024-300x300.jpg 300w, https://gente.globo.com/wp-content/uploads/2024/10/FelipeSa_DownloadFestivalDoClubeDeCriacao2024-150x150.jpg 150w, https://gente.globo.com/wp-content/uploads/2024/10/FelipeSa_DownloadFestivalDoClubeDeCriacao2024-96x96.jpg 96w, https://gente.globo.com/wp-content/uploads/2024/10/FelipeSa_DownloadFestivalDoClubeDeCriacao2024.jpg 600w" sizes="(max-width: 300px) 100vw, 300px" /></p><p class="Texto" style="margin-top: 16px;">“A cada dia que passa, a representatividade é mais visível no mercado criativo. Há protagonismo negro em todas as novelas da Globo, por exemplo. Além disso, a revolução tecnológica permitiu que muitos deixassem de ser espectadores para serem criadores. A criatividade humana, brasileira, periférica e preta é inesgotável. Acho que precisamos estabelecer um pacto entre audiência, conteúdo e marcas.”</p><p class="Texto"><strong>Felipe Sá</strong>, curador de conteúdo, relações públicas e líder do grupo étnico-racial da Globo</p></div> </div> </div> <div class="sh-column sh-column-3ab65558873b08b0219f3728b2693c68 fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-a2b927bd25d869063b4028c3625408bf" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/JoukeVuurmans_DownloadFestivalDoClubeDeCriacao2024-300x300.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“A IA não é apenas sobre automação; é uma ferramenta para expandir a imaginação e a personalização em uma escala nunca antes vista.”</p><p class="Texto"><strong>Jouke Vuurmans</strong>, cofundador e CCO global da Monks</p></div> </div> </div> <div class="sh-column sh-column-0f1115df1f6b9b71f15a8b45cb797de0 fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-f04996e8acd471c6307a91d0e2b4a82c" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/NiveaAraujoPizzolito_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“A gente tem hoje 334 lojas da C&A no Brasil e em 270 delas tem uma urna do ‘Movimento Reciclo’. É um movimento que surgiu sete anos atrás com o propósito de conseguir direcionar o resíduo têxtil do pós-consumo.”</p><p class="Texto"><strong>Nivea Araujo Pizzolito</strong>, gerente de sustentabilidade da C&A Brasil</p></div> </div> </div> <div class="sh-column sh-column-0d11db71f5df1bd3145eed75beab9335 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-719109e19f7186a8be2aeff2975c5ee1" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/AnselmoRamos_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“Vou tentar mostrar para a comunidade criativa brasileira o poder de encontrar uma palavra que define uma marca ou uma pessoa. Nós chamamos essa palavra de Brand One Word (BOW). É a sua marca destilada em apenas uma palavra. E como isso pode mudar sua carreira e sua vida para sempre. Vou dar exemplos pessoais, do mercado, e ajudar todo mundo a encontrar sua BOW.”</p><p class="Texto"><strong>Anselmo Ramos</strong>, cofundador e creative chairman da GUT</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-6a60362843a92a10234edbe1dea02a03 fw-col-xs-12 alinha-topo" > <div class="sh-column-wrapper"> <div id="divider-e67142fba5efbf534a329c9c4e2b414d" class="sh-divider sh-divider-center sh-divider-content-none"> <div class="sh-divider-line"></div> </div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-57df2b4fb55ec215bd278ae9531607f6 fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-54eaf74de4738eb8cc30568c3379f957" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/CleberRodrigo_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“O bom design começa com instinto, depois vem a técnica. São três critérios: visceral, comportamental e reflexivo. O design deve ser sensorial sempre. É preciso perguntar sempre: como essa mensagem faz as pessoas se sentirem?”</p><p class="Texto"><strong>Cleber Rodrigo</strong>, diretor de design da DM9</p></div> </div> </div> <div class="sh-column sh-column-90497c4180fcbd1399b006b19507969e fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-99907b9b71d78bd70d265a5f527b88cb" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/RitaAlmeida_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“Eu sou especialista em estudo de comportamento e quis estudar esse assunto porque ele é muito cheio de preconceito, desentendimentos e equívocos. Chama-se a 'Revolução da Longevidade'. Sempre começo meus estudos na rua... Foi impactante, revelou um envelhecer muito mais ativo, com muitos sonhos, com vontade de fazer, com capacidade de se reinventar, pessoas namorando e com muita libido.”</p><p class="Texto"><strong>Rita Almeida</strong>, head de estratégia da AlmapBBDO</p></div> </div> </div> <div class="sh-column sh-column-ec067fcadfa4fedc8cded3f3dc4eb739 fw-col-xs-12 fw-col-sm-3 alinha-topo borda-dir-base" > <div class="sh-column-wrapper"> <div id="text-block-880a845eed76707da86f282be49b3026" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/Eliana_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“Acho que tanto os criadores de conteúdo quanto os apresentadores devem saber ouvir com atenção e com interesse em querer se transformar, respeitando sempre a sua audiência. Vejo como um caminho muito positivo para o sucesso.”</p><p class="Texto"><strong>Eliana</strong>, apresentadora da TV Globo</p></div> </div> </div> <div class="sh-column sh-column-5676cdac5c9154a324ba3a8d22ca8fe4 fw-col-xs-12 fw-col-sm-3 alinha-topo" > <div class="sh-column-wrapper"> <div id="text-block-8dcc30756a1375b8216297144c0a8d3b" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-medium wp-image-179364" style="border-radius: 15px; width: 150px;" src="https://gente.globo.com/wp-content/uploads/2024/10/SamanthaAlmeida_DownloadFestivalDoClubeDeCriacao2024.jpg" alt="" width="300" height="300" /></p><p class="Texto" style="margin-top: 16px;">“Reality show é uma experiência coletiva, um ecossistema vivo. Todo mundo está se posicionando junto. Nós (aqui nos bastidores) conseguimos entender o que está por vir, sempre ouvindo o que a audiência está dizendo.”</p><p class="Texto"><strong>Samantha Almeida</strong>, diretora de marketing da TV Globo</p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-e6c8333551c0cee2ce2efbc642380ab2 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-60e095f573d3a6bcc54f5f8b18d1d7d1 fw-col-xs-12 borda-dir-base2 sh-animated fadeInLeft" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-0e36d6f1498aae4a1328bedb4f17df39" class="sh-text-block"> <p class="Titulo1" style="font-weight: 700 !important; text-align: center;">Globo no Festival do Clube de Criação</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4f6bdd9f1578394a85efd4d6bdf0454d fw-col-xs-12 borda-topo sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-9bbf89e6b8018596e23a8681e44575d0" class="sh-text-block"> <p class="Legenda" style="margin: 0px 0px 16px !important; text-align: center;"><b>Curadoria e texto: </b>Globo</p><p class="Legenda" style="margin: 0px 0px 16px !important; text-align: center;"><b>Diagramação:</b> Daniel Frias, Izabella Donafe e Lucas Gomes</p><p class="Legenda" style="margin: 0px 0px 16px !important; text-align: center;"><b>Redação e edição: </b>Tiago Lontra e Pamela Machado</p><p class="Legenda" style="margin: 0px 0px 16px !important; text-align: center;"><b>Imagem de capa: </b><strong>Getty Images</strong><br />FG Trade</p></div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="bg-snow-single"> <div id="compartilhe" class="container"> <div class="row"> <div class="col"> <h1 class="font-light azul">compartilhe</h1> <ul class="share-list"> <li> <a class="share-link h3" 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