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SVOD 카탈로그는 큰 비즈니스이지만 활용도가 매우 낮습니다. Gracenote

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href="https://gracenote.com/nl/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="container"><div class="gracenote-post__banner"><span class="gracenote-fade-in">4분 읽기 | Nov 21, 2024</span><h1 class="gracenote-fade-in">SVOD 카탈로그는 큰 비즈니스이지만 활용도가 매우 낮습니다.</h1></div><div class="gracenote-post__content"><div class="gracenote-post__cats"><a href="https://gracenote.com/ko/category/content-discovery/" rel="category tag">콘텐츠 검색</a> <a href="https://gracenote.com/ko/category/content-distribution/" rel="category tag">콘텐츠 배포</a></div><p>스트리밍 업계의 콘텐츠 배포 트렌드는 계속 진화하고 있으며, 점점 더 많은 인기 TV 프로그램이 여러 구독형 주문형 비디오(SVOD) 서비스에서 제공되고 있습니다. 예를 들어, 지난 몇 달 동안만 해도 <em>Your Honor</em>, <em>덱스터</em>, <em>프리즌 브레이크</em>, <em>더 레지던트와 </em>같은 프로그램이 여러 플랫폼에서 새로운 시청자를 찾았습니다. 그러나 이러한 프로그램의 크로스 플랫폼 제공은 완전히 다른 추세, 즉 <strong>독점 콘텐츠의 활용도가 낮다는</strong> 점을 강조합니다.</p><p>시청자에게 고품질의 매력적인 콘텐츠를 제공하는 것이 중요하다는 것은 부인할 수 없는 사실입니다. 하지만 깊이 있는 콘텐츠 카탈로그의 중요성도 간과할 수 없습니다: 지난해 스트리밍 시간 중 SVOD 오리지널이 차지하는 비중은 4분의 1에 <sup>불과했습니다1</sup>.</p><p>비즈니스 투자의 관점에서 볼 때, 최근 시청률 추세를 보면 많은 SVOD 서비스가 배포하는 대부분의 콘텐츠로부터 제값을 받지 못하고 있을 수 있습니다. 그 이유는 가장 많은 시청자를 끌어들이는 TV 프로그램 중 상당수가 여러 서비스에서 제공되고 있기 때문입니다.</p><figure class="wp-block-image size-large"><img fetchpriority="high" decoding="async" width="1200" height="853" src="https://gracenote.com/wp-content/uploads/2024/10/Content_licensing_trends_are_evolving.png?resize=1024,728" alt="" class="wp-image-1558283"/></figure><p>시청 트렌드와 관련하여 SVOD 카탈로그를 더 잘 이해하기 위해 Gracenote 에서는 최근 플랫폼 수준에서 콘텐츠 독점성을 파악하기 위한 분석을 실시했습니다. 분석 결과, 5개 글로벌 SVOD <sup>사업자2가</sup> 배포하는 콘텐츠의 93%가 단 하나의 서비스에만 독점 제공되는 것으로 나타났습니다.</p><p>여기서 단점은 시청자가 해당 콘텐츠에 적극적으로 참여하지 않는다는 것입니다. 예를 들어, Netflix의 최신 시청 현황 <a href="https://about.netflix.com/en/news/what-we-watched-the-first-half-of-2024" target="_blank" rel="noopener">보고서의</a> 데이터에 따르면 2024년 상반기에 TV 프로그램의 68%와 영화의 73%가 100만 회 미만의 조회수를 <sup>기록3한</sup> 것으로 나타났습니다. 이와는 별도로 2023년 스트리밍 콘텐츠 시청 시간을 검토한 결과, 약 3,000개의 프로그램 시청 시간이 0분에 불과한 것으로 <sup>나타났습니다4</sup>.</p><figure class="wp-block-image size-large"><img decoding="async" width="1200" height="500" src="https://gracenote.com/wp-content/uploads/2024/10/global-SVODs-and-exclusivity-stat.png?resize=1024,427" alt="" class="wp-image-1558284"/></figure><p>제공업체 수준에서는 Amazon Prime Video가 5개 글로벌 제공업체가 공동으로 제공하는 독점 프로그램의 67%를 배포하고 있어 독점 콘텐츠에 가장 집중하고 있습니다. 그러나 5개 글로벌 제공업체의 카탈로그 규모에 현저한 차이가 있다는 점을 고려하면 플랫폼 수준에서 콘텐츠 독점성을 분석하는 것이 더 공평합니다.</p><p>카탈로그별로 분석한 결과, 5개 글로벌 제공업체 중 가장 작은 카탈로그를 보유한 Apple TV+의 독점 콘텐츠 비율이 가장 높았고, 가장 많은 콘텐츠를 배포하는 Amazon Prime Video가 그 뒤를 이었습니다.</p><figure class="wp-block-image size-large"><img decoding="async" width="1000" height="656" src="https://gracenote.com/wp-content/uploads/2024/11/svod-content-exclusivity-october-2024.png?w=1000" alt="" class="wp-image-1558773"/></figure><p>비즈니스 관점에서 볼 때, 대부분의 SVOD 서비스는 성공할 수 있는 좋은 위치에 있어야 합니다. TV 프로그램이 가장 많은 시청률을 <sup>견인하고5</sup> 기존 카탈로그의 압도적인 다수를 차지하기 때문입니다. 실제로 TV 프로그램(개별 에피소드 포함)은 전 세계 스트리밍 시청자가 이용할 수 있는 콘텐츠의 89%를 차지합니다.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1200" height="400" src="https://gracenote.com/wp-content/uploads/2024/11/SVOD-TV-content-percentage.png?resize=1024,341" alt="" class="wp-image-1558775"/></figure><p>사용 가능한 콘텐츠와 콘텐츠 참여도 사이의 격차는 예정된 조직적 프로그램과 예정되지 않은 온디맨드 및 광범위하게 분산된 프로그램 간의 근본적인 차이를 강조합니다. 결과는? 시청자들은 원하는 콘텐츠를 어떻게 찾아야 할지 몰라 당황하고 혼란스러워합니다.</p><p>이 시나리오의 진정한 단점은 소비자들이 구독과 관련된 비용에 민감해져 <a href="https://www.marketingbrew.com/stories/2024/03/08/streamers-grapple-with-turnover-and-the-possibility-of-the-serial-churner-as-rates-increase" target="_blank" rel="noopener">해지율이</a> 높아진다는 것입니다. 따라서 스트리밍 사용자의 47%가 콘텐츠를 더 쉽게 찾을 수 <sup>있다면6</sup> 스트리밍에 더 많은 시간을 할애할 의향이 있다고 답했지만, 최근<a href="https://cloud.google.com/blog/products/media-entertainment/google-cloud-survey-finds-personalization-key-success-for-streaming-platforms" target="_blank" rel="noopener"> Google의 연구에</a> 따르면 시청할 콘텐츠를 찾지 못해 서비스를 해지한 경우도 마찬가지로 많은 것으로 나타났습니다.</p><p>바로 여기에서 서비스의 사용자 경험과 메타데이터 사용이 중요해집니다. 사용자 경험은 유사한 콘텐츠를 제공하는 서비스를 다른 서비스와 차별화할 수 있을 뿐만 아니라 잠재고객이 원하는 콘텐츠와 더 잘 연결될 수 있도록 도울 수 있습니다. 어떻게? 장르, 분위기, 테마, 심지어 개인화된 이미지와 같은 동영상에 대한 데이터를 사용하여 개별 프로그램을 적합한 시청자에게 추천할 수 있습니다.</p><figure class="wp-block-image size-large"><img loading="lazy" decoding="async" width="1193" height="857" src="https://gracenote.com/wp-content/uploads/2024/10/Search-Party-Personalized-Imagery-bordered.png?resize=1024,736" alt="" class="wp-image-1558293"/></figure><p>스트리밍 서비스는 지난 15년 동안 TV 환경을 변화시켰고 그 과정에서 전 세계 시청자를 사로잡았습니다. 이제는 이들을 유지해야 합니다. 특히 새로운 옵션이 탄력을 받으면서 이 분야에서 성공하려면 카탈로그의 깊이를 극대화하고 시청자 경험을 개인화하는 데 달려 있습니다. 시청자들의 욕구가 분명할 뿐만 아니라 카탈로그 수준에서의 엄청난 독점성은 장기적으로 신규 및 기존 시청자의 참여를 유도하고 유지할 수 있는 전략적인 방법을 제시합니다.</p><p><b style="font-weight:normal;" id="docs-internal-guid-885d13b5-7fff-b610-979f-6ed1d7559f13"><span style="font-size:12pt;font-family:Calibri,sans-serif;color:#000000;background-color:transparent;font-weight:700;font-style:italic;font-variant:normal;text-decoration:none;vertical-align:baseline;white-space:pre;white-space:pre-wrap;">스트리밍 배포에 대한 추가 인사이트를 확인하려면 최신 <a href="https://gracenote.com/ko/insights/2024-state-of-play/">플레이 현황 보고서를</a> 다운로드하세요. </span></b></p><h3 class="wp-block-heading">출처</h3><ol class="wp-block-list"><li>Nielsen 전국 TV 패널.</li><li>5개 글로벌 SVOD 제공업체는 2020년 이전에 출시되어 전 세계에 동영상을 배포할 수 있도록 확장한 미국 기반 서비스로, Gracenote의 동영상 데이터베이스에서 최소 9개국에서 추적되고 있습니다.</li><li>넷플릭스는 <a href="https://www.hollywoodreporter.com/tv/tv-news/wednesday-stranger-things-netflix-changes-top-10-rankings-1235519752/" target="_blank" rel="noopener">'</a> 시청 시간'을 총 시청 시간을 총 러닝타임으로 나눈 값으로 정의합니다.</li><li>Nielsen 스트리밍 콘텐츠 등급; 미국 P2+.</li><li>2023년에는 라이선스 TV 프로그램이 <a href="https://www.nielsen.com/insights/2024/streaming-unwrapped-streaming-viewership-goes-to-the-library-in-2023/" target="_blank" rel="noopener">전체 스트리밍 시간의 42%를</a> 차지했습니다.</li><li>딜로이트 2024 디지털 미디어 트렌드 <a href="https://www2.deloitte.com/us/en/insights/industry/technology/digital-media-trends-consumption-habits-survey.html#key-themes" target="_blank" rel="noopener">설문조사</a>.</li></ol></div><div class="gracenote-post__bottom"><div class="gracenote-post__tags"><h6>관련 태그</h6><div class="gracenote-post__tags-wrap"><a href="https://gracenote.com/ko/tag/content/">콘텐츠</a><a href="https://gracenote.com/ko/tag/personalization/">개인화</a><a href="https://gracenote.com/ko/tag/streaming/">스트리밍</a><a href="https://gracenote.com/ko/tag/tv/">TV</a></div></div><div class="gracenote-post__share gracenote-fade-in"><h6>공유</h6><div><!-- LinkedIn --><a 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21H19.6685C20.402 21 21.002 20.4202 21.002 19.7033V4.29675C21.002 3.5805 20.402 3 19.6685 3H19.6707Z" fill="#495B6C"/></svg></a><!-- Twitter --><a href="http://twitter.com/home?status=SVOD+catalogs+are+big+business%2C+but+they%E2%80%99re+vastly+underutilized+https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18.2048 2.25H21.5128L14.2858 10.51L22.7878 21.75H16.1308L10.9168 14.933L4.95084 21.75H1.64084L9.37084 12.915L1.21484 2.25H8.04084L12.7538 8.481L18.2048 2.25ZM17.0438 19.77H18.8768L7.04484 4.126H5.07784L17.0438 19.77Z" fill="#495B6C"/></svg></a><!-- Facebook --><a href="http://www.facebook.com/sharer.php?u=https://gracenote.com/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/&amp;t=SVOD+catalogs+are+big+business%2C+but+they%E2%80%99re+vastly+underutilized" target="_blank" rel="noopener"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M15.4024 21V14.0344H17.7347L18.0838 11.3265H15.4024V9.59765C15.4024 8.81364 15.62 8.27934 16.7443 8.27934L18.1783 8.27867V5.85676C17.9302 5.82382 17.0791 5.75006 16.0888 5.75006C14.0213 5.75006 12.606 7.01198 12.606 9.32952V11.3265H10.2677V14.0344H12.606V21H4C3.44772 21 3 20.5523 3 20V4C3 3.44772 3.44772 3 4 3H20C20.5523 3 21 3.44772 21 4V20C21 20.5523 20.5523 21 20 21H15.4024Z" fill="#495B6C"/></svg></a></div></div></div><div class="gracenote-post__recent"><div class="gracenote-post__recent-headings"></div><div class="gracenote-post__recent-posts"><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/ko/insights/content-discovery-and-contextual-ad-opportunities-in-streaming-depend-on-well-developed-metadata-strategies/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/03/man-on-sofa-crossed-legs-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ko/insights/content-discovery-and-contextual-ad-opportunities-in-streaming-depend-on-well-developed-metadata-strategies/">콘텐츠 검색 및 문맥 광고 기회는 잘 개발된 메타데이터 전략에 달려 있습니다.</a></h6><p>설명적 메타데이터는 개인화된 콘텐츠 경험을 제공하는 데 있어 핵심적인 역할을 합니다.</p><div class="gracenote-post__recent-bottom"><span>Jan 21, 2025</span><a href="https://gracenote.com/ko/insights/content-discovery-and-contextual-ad-opportunities-in-streaming-depend-on-well-developed-metadata-strategies/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/ko/insights/die-hard-for-the-holidays/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/12/die-hard-meta-image.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ko/insights/die-hard-for-the-holidays/">연휴를 위한 다이 하드</a></h6><p>'다이하드'는 크리스마스 영화인가요? 1988년 브루스 윌리스가 주연한 이 영화의 메타데이터를 통해 이 인기 있는 연례 논쟁에 대한 답을 알아보세요.</p><div class="gracenote-post__recent-bottom"><span>Dec 19, 2024</span><a href="https://gracenote.com/ko/insights/die-hard-for-the-holidays/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div><div class="gracenote-post__recent-item gracenote-fade-in"><div class="gracenote-post__recent-img-wrap"><a href="https://gracenote.com/ko/insights/unbundled-sports-rights-shouldnt-create-an-unbundled-sports-experience/" class="gracenote-post__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2024/12/on-sports-tv-ui-1200-675.jpg?w=1024)"></a></div><h6><a href="https://gracenote.com/ko/insights/unbundled-sports-rights-shouldnt-create-an-unbundled-sports-experience/">번들되지 않은 스포츠 시청권으로 인해 번들되지 않은 TV 시청 경험이 생겨서는 안 됩니다.</a></h6><p>퍼블리셔와 플랫폼은 스포츠 판권 세분화를 통해 데이터에 대한 팬들의 불만을 해소할 수 있습니다.</p><div class="gracenote-post__recent-bottom"><span>Dec 16, 2024</span><a href="https://gracenote.com/ko/insights/unbundled-sports-rights-shouldnt-create-an-unbundled-sports-experience/" class="gracenote-post__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#FFF"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div></div></div></div></div><div id="contact-us-form" class="gracenote-header__popup"><div class="gracenote-header__popup-inner"><svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" fill="none"><path d="M18 6L6 18M6 6L18 18" stroke="#F40953" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"/></svg><h2>연락하기</h2><p>양식을 채워서 문의하세요!</p><div class="wpcf7 no-js" id="wpcf7-f1806-o1" lang="en-US" dir="ltr" data-wpcf7-id="1806"><div class="screen-reader-response"><p role="status" aria-live="polite" aria-atomic="true"></p> <ul></ul></div><form action="/ko/insights/svod-catalogs-are-big-business-but-theyre-vastly-under-utilized/" method="post" class="wpcf7-form init" aria-label="Contact form" novalidate="novalidate" data-status="init"><div style="display: none;"><input type="hidden" name="_wpcf7" value="1806" /><input type="hidden" name="_wpcf7_version" value="6.0.3" /><input type="hidden" name="_wpcf7_locale" value="en_US" /><input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f1806-o1" /><input type="hidden" name="_wpcf7_container_post" value="0" /><input type="hidden" name="_wpcf7_posted_data_hash" value="" /><input type="hidden" name="_wpcf7_recaptcha_response" value="" /></div><p><span class="wpcf7-form-control-wrap" data-name="areaOfInterest"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="areaOfInterest"><option value="">어떻게 도와드릴까요?</option><option value="Sales Inquiry">판매 문의</option><option value="Gracenote Customers - Contact customer support">Gracenote 고객 - 고객 지원팀에 문의하기</option><option value="Data Provider - Content update">데이터 공급자 - 콘텐츠 업데이트</option><option value="Other Inquiry">기타 문의</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="first_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="이름*" value="" type="text" name="first_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="last_name"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="성*" value="" type="text" name="last_name" /></span><br /><span class="wpcf7-form-control-wrap" data-name="email"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email" aria-required="true" aria-invalid="false" placeholder="비즈니스 이메일*" value="" type="email" name="email" /></span><br /><span class="wpcf7-form-control-wrap" data-name="job_title"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="직책*" value="" type="text" name="job_title" /></span><br /><span class="wpcf7-form-control-wrap" data-name="company"><input size="40" maxlength="400" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" placeholder="회사*" value="" type="text" name="company" /></span><br /><span class="wpcf7-form-control-wrap" data-name="companySize"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="companySize"><option value="">회사 규모*</option><option value="1-99 employees">1~99명의 직원</option><option value="100-299 employees">100~299명의 직원</option><option value="300-1999 employees">300~1999명의 직원</option><option value="2000+ employees">2000명 이상의 직원</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="industry"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="industry"><option value="">업계*</option><option value="Agency">대행사</option><option value="Automotive">자동차</option><option value="Consulting">컨설팅</option><option value="CPG">CPG</option><option value="Education">교육</option><option value="Electronics">전자 제품</option><option value="Energy">에너지</option><option value="Entertainment">엔터테인먼트</option><option value="Financial Services">금융 서비스</option><option value="Food &amp; Beverages">식음료</option><option value="Government">정부</option><option value="Healthcare">헬스케어</option><option value="Hospitality &amp; Travel">숙박 및 관광</option><option value="Insurance">보험</option><option value="Internet">인터넷</option><option value="Manufacturing">제조</option><option value="Media">미디어</option><option value="Music">음악</option><option value="Non-Profit">비영리 단체</option><option value="Other">기타</option><option value="Pharmaceuticals">제약회사</option><option value="Publishing">게시</option><option value="Radio">라디오</option><option value="Real Estate">부동산</option><option value="Retail">리테일</option><option value="Sports">스포츠</option><option value="Technology">기술</option><option value="Telecommunications">통신</option><option value="Television &amp; Cable">텔레비전 및 케이블</option><option value="Video Gaming">비디오 게임</option></select></span><br /><span class="wpcf7-form-control-wrap" data-name="country"><select class="wpcf7-form-control wpcf7-select wpcf7-validates-as-required" aria-required="true" aria-invalid="false" name="country"><option value="">위치*</option><option value="Afghanistan">아프가니스탄</option><option value="Aland Islands">올란드제도</option><option value="Albania">알바니아</option><option value="Algeria">알제리</option><option value="Andorra">안도라</option><option value="Angola">앙골라</option><option value="Anguilla">앵귈라</option><option value="Antarctica">남극</option><option value="Antigua and Barbuda">앤티가바부다</option><option value="Argentina">아르헨티나</option><option value="Armenia">아르메니아</option><option value="Aruba">아루바</option><option value="Australia">호주</option><option value="Austria">오스트리아</option><option value="Azerbaijan">아제르바이잔</option><option value="Bahamas">바하마</option><option value="Bahrain">바레인</option><option value="Bangladesh">방글라데시</option><option value="Barbados">바베이도스</option><option value="Belarus">벨라루스</option><option value="Belgium">벨기에</option><option value="Belize">벨리즈</option><option value="Benin">베냉</option><option value="Bermuda">버뮤다</option><option value="Bhutan">부탄</option><option value="Bolivia">볼리비아</option><option value="Bonaire, Sint Eustatius and Saba">보나이러, 신트 외스타티위스, 사바</option><option value="Bosnia and Herzegovina">보스니아헤르체고비나</option><option value="Botswana">보츠와나</option><option value="Bouvet Island">부베섬</option><option value="Brazil">브라질</option><option value="British Indian Ocean Territory">영국령 인도양 지역</option><option value="Brunei Darussalam">브루나이다루살람</option><option value="Bulgaria">불가리아</option><option value="Burkina Faso">부르키나파소</option><option value="Burundi">부룬디</option><option value="Cambodia">캄보디아</option><option value="Cameroon">카메룬</option><option value="Canada">캐나다</option><option value="Cape Verde">카보베르데</option><option value="Cayman Islands">케이맨제도</option><option value="Central African Republic">중앙아프리카공화국</option><option value="Chad">차드</option><option value="Chile">칠레</option><option value="China">중국</option><option value="Christmas Island">크리스마스섬</option><option value="Cocos (Keeling) Islands">코코스(킬링)제도</option><option value="Colombia">콜롬비아</option><option value="Comoros">코모로</option><option value="Congo, the Democratic Republic of the">콩고민주공화국</option><option value="Congo">콩고</option><option value="Cook Islands">쿡제도</option><option value="Costa Rica">코스타리카</option><option value="Cote d’Ivoire">코트디부아르</option><option value="Croatia">크로아티아</option><option value="Cuba">쿠바</option><option value="Curaçao">퀴라소</option><option value="Cyprus">키프로스</option><option value="Czech Republic">체코공화국</option><option value="Denmark">덴마크</option><option value="Djibouti">지부티</option><option value="Dominican Republic">도미니카공화국</option><option value="Dominica">도미니카</option><option value="Ecuador">에콰도르</option><option value="Egypt">이집트</option><option value="El Salvador">엘살바도르</option><option value="Equatorial Guinea">적도기니</option><option value="Eritrea">에리트레아</option><option value="Estonia">에스토니아</option><option value="Ethiopia">에티오피아</option><option value="Falkland Islands (Malvinas)">포클랜드제도(말비나스)</option><option value="Faroe Islands">페로제도</option><option value="Fiji">피지</option><option value="Finland">핀란드</option><option value="France">프랑스</option><option value="French Guiana">프랑스령 기아나</option><option value="French Polynesia">프랑스령 폴리네시아</option><option value="French Southern Territories">프랑스령 남부</option><option value="Gabon">가봉</option><option value="Gambia">감비아</option><option value="Georgia">조지아</option><option value="Germany">독일</option><option value="Ghana">가나</option><option value="Gibraltar">지브롤터</option><option value="Greece">그리스</option><option value="Greenland">그린란드</option><option value="Grenada">그레나다</option><option value="Guadeloupe">과들루프</option><option value="Guatemala">과테말라</option><option value="Guernsey">건지</option><option value="Guinea-Bissau">기니비사우</option><option value="Guinea">기니</option><option value="Guyana">가이아나</option><option value="Haiti">아이티</option><option value="Heard Island and McDonald Islands">허드맥도날드제도</option><option value="Holy See (Vatican City State)">교황청(바티칸 시국)</option><option value="Honduras">온두라스</option><option value="Hungary">헝가리</option><option value="Iceland">아이슬란드</option><option value="India">인도</option><option value="Indonesia">인도네시아</option><option value="Iran">이란</option><option value="Iraq">이라크</option><option value="Ireland">아일랜드</option><option value="Isle of Man">맨섬</option><option value="Israel">이스라엘</option><option value="Italy">이탈리아</option><option value="Jamaica">자메이카</option><option value="Japan">일본</option><option value="Jersey">저지</option><option value="Jordan">요르단</option><option value="Kazakhstan">카자흐스탄</option><option value="Kenya">케냐</option><option value="Kiribati">키리바시</option><option value="Korea, Democratic People’s Republic of">조선민주주의인민공화국</option><option value="Korea, Republic of">대한민국</option><option value="Kuwait">쿠웨이트</option><option value="Kyrgyzstan">키르기스스탄</option><option value="Lao People’s Democratic Republic">라오스</option><option value="Latvia">라트비아</option><option value="Lebanon">레바논</option><option value="Lesotho">레소토</option><option value="Liberia">라이베리아</option><option value="Libya">리비아</option><option value="Liechtenstein">리히텐슈타인</option><option value="Lithuania">리투아니아</option><option value="Luxembourg">룩셈부르크</option><option value="Macao">마카오</option><option value="Macedonia">마케도니아</option><option value="Madagascar">마다가스카르</option><option value="Malawi">말라위</option><option value="Malaysia">말레이시아</option><option value="Maldives">몰디브</option><option value="Mali">말리</option><option value="Malta">몰타</option><option value="Martinique">마르티니크</option><option value="Mauritania">모리타니</option><option value="Mauritius">모리셔스</option><option value="Mayotte">마요트</option><option value="Mexico">멕시코</option><option value="Moldova">몰도바</option><option value="Monaco">모나코</option><option value="Mongolia">몽골</option><option value="Montenegro">몬테네그로</option><option value="Montserrat">몬세라트</option><option value="Morocco">모로코</option><option value="Mozambique">모잠비크</option><option value="Myanmar">미얀마</option><option value="Namibia">나미비아</option><option value="Nauru">나우루</option><option value="Nepal">네팔</option><option value="Netherlands">네덜란드</option><option value="New Caledonia">뉴칼레도니아</option><option value="New Zealand">뉴질랜드</option><option value="Nicaragua">니카라과</option><option value="Nigeria">나이지리아</option><option value="Niger">니제르</option><option value="Niue">니우에</option><option value="Norfolk Island">노퍽섬</option><option value="Norway">노르웨이</option><option value="Oman">오만</option><option value="Pakistan">파키스탄</option><option value="Palestine">팔레스타인</option><option value="Panama">파나마</option><option value="Papua New Guinea">파푸아뉴기니</option><option value="Paraguay">파라과이</option><option value="Peru">페루</option><option value="Philippines">필리핀</option><option value="Pitcairn">핏케언제도</option><option value="Poland">폴란드</option><option value="Portugal">포르투갈</option><option value="Qatar">카타르</option><option value="Reunion">레위니옹</option><option value="Romania">루마니아</option><option value="Russian Federation">러시아</option><option value="Rwanda">르완다</option><option value="Saint Barthélemy">생바르텔레미</option><option value="Saint Helena, Ascension and Tristan da Cunha">세인트헬레나, 어센션, 트리스탄다쿠냐</option><option value="Saint Kitts and Nevis">세인트키츠네비스</option><option value="Saint Lucia">세인트루시아</option><option value="Saint Martin (French part)">프랑스령 생마르탱</option><option value="Saint Pierre and Miquelon">생피에르미끌롱</option><option value="Saint Vincent and the Grenadines">세인트빈센트그레나딘</option><option value="Samoa">사모아</option><option value="San Marino">산마리노</option><option value="Sao Tome and Principe">상투메프린시페</option><option value="Saudi Arabia">사우디아라비아</option><option value="Senegal">세네갈</option><option value="Serbia">세르비아</option><option value="Seychelles">세이셸</option><option value="Sierra Leone">시에라리온</option><option value="Singapore">싱가포르</option><option value="Sint Maarten (Dutch part)">네덜란드령 신트마르턴</option><option value="Slovakia">슬로바키아</option><option value="Slovenia">슬로베니아</option><option value="Solomon Islands">솔로몬제도</option><option value="Somalia">소말리아</option><option value="South Africa">남아프리카공화국</option><option value="South Georgia and the South Sandwich Islands">사우스조지아사우스샌드위치제도</option><option value="South Sudan">남수단</option><option value="Spain">스페인</option><option value="Sri Lanka">스리랑카</option><option value="Sudan">수단</option><option value="Suriname">수리남</option><option value="Svalbard and Jan Mayen">스발바르얀마옌</option><option value="Swaziland">스와질란드</option><option value="Sweden">스웨덴</option><option value="Switzerland">스위스</option><option value="Syrian Arab Republic">시리아아랍공화국</option><option value="Taiwan">대만</option><option value="Tajikistan">타지키스탄</option><option value="Tanzania, United Republic of">탄자니아합중국</option><option value="Thailand">태국</option><option value="Timor-Leste">동티모르</option><option value="Togo">토고</option><option value="Tokelau">토켈라우</option><option value="Tonga">통가</option><option value="Trinidad and Tobago">트리니다드토바고</option><option value="Tunisia">튀니지</option><option value="Turkey">튀르키예</option><option value="Turkmenistan">투르크메니스탄</option><option value="Turks and Caicos Islands">터크스케이커스제도</option><option value="Tuvalu">투발루</option><option value="Uganda">우간다</option><option 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