CINXE.COM

<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Transitional//en" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd"> <html xml:lang="en" lang="en"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("http://www.omniture.com:80/en/products/advertising/searchcenter","20121001132506","https://web.archive.org/","web","/_static/", "1349097906"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <title>Search Engine Marketing Management, PPC Management | SearchCenter - Adobe powered by Omniture</title> <meta http-equiv="X-UA-Compatible" content="IE=8"/> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta name="description" content="SearchCenter allows you to effectively manage your search engine marketing campaigns, combining easy PPC management with organic search and site search data."/> <meta name="keywords" content="Search Engine Marketing Management, PPC Bid Management, PPC Management"/> <meta name="category" content="Product"/> <meta name="verticals" content=""/> <meta name="personas" content=""/> <meta name="tags" content="bid management, search marketing, search center, omniture, keyword strategies processes, keyword performance, integrated web analytics, keyword classifier, rule builder, excel list management,trueclick, admatch"/> <meta name="verify-v1" content="T5wn84R+6GRfeeLpvX8NHaowkKpDXFwYZmkEBhkD9V4="/> <link rel="alternate" type="application/rss+xml" title="Insight. Action. Uplift. The Omniture Blog." href="https://web.archive.org/web/20121001132506/http://feeds.feedburner.com/omniture/blogs/all"/> <link rel="shortcut icon" href="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/global/images/general/favicon.ico"/> <link rel="stylesheet" type="text/css" media="screen" href="https://web.archive.org/web/20121001132506cs_/http://style.omniture.com/stylesheet.css?lang=en§ion=products&ignore_skin=0"/> </head> <body id="products" class=" en products advertising searchcenter ">  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20121001132506js_/http://scripts.omniture.com/javascript.js"></script>  <script language="javascript" type="text/javascript" src="https://web.archive.org/web/20121001132506js_/http://scripts.omniture.com/global/scripts/targeting/dyn_prop.php"></script>   <div id="wrapper"> <div id="header"> <a id="logo" href="/web/20121001132506/http://www.omniture.com/en/" alt="Omniture - A leader in Online Business Optimization"></a> <span id="main-navigation" class="ui-helper-hidden"> <ul id="nav_L1"> <li id="nav_L1_0"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/online-business-optimisation" title="Online Business Optimization">Online Business Optimization</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/digital-marketing-suite" title="Digital Marketing Suite">Digital Marketing Suite</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/social" title="Social" class="daddy">Social</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/social-analytics" title="SocialAnalytics">SocialAnalytics</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/mobile-analytics" title="Mobile">Mobile</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising" title="Advertising" class="daddy">Advertising</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/searchcenter" title="SearchCenter+">SearchCenter+</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/audience-manager" title="AudienceManager">AudienceManager</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/audience-research" title="AudienceResearch">AudienceResearch</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion" title="Conversion" class="daddy">Conversion</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/scene7" title="Scene7">Scene7</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/search-and-promote" title="Search&Promote">Search&Promote;</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/test-and-target" title="Test&Target">Test&Target;</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/test-and-target11" title="Test&Target1:1">Test&Target1;:1</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics" title="Analytics" class="daddy">Analytics</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/survey" title="Survey">Survey</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/discover" title="Discover">Discover</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics" title="Multichannel" class="daddy">Multichannel</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics/insight" title="Insight">Insight</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics/insight-retail" title="Insight for Retail">Insight for Retail</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform" title="Platform" class="daddy">Platform</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/genesis" title="Genesis">Genesis</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/closed-loop-marketing" title="Closed Loop Marketing">Closed Loop Marketing</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/tag-manager" title="TagManager">TagManager</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/data-warehouse" title="DataWarehouse">DataWarehouse</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a></li> </ul> </li> <li id="nav_L1_1"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/community" title="Community">Community</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/ideas" title="Idea Exchange">Idea Exchange</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/developer" title="Developer Connection">Developer Connection</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/blogs" title="Blogs">Blogs</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/customers.omniture.com" title="Customers.Omniture.com">Customers.Omniture.com</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/events" title="Events">Events</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/usergroups" title="User Groups">User Groups</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/beta" title="Beta Test Program">Beta Test Program</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/community/uig" title="User Insight Group">User Insight Group</a></li> </ul> </li> <li id="nav_L1_2"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/education" title="Training">Training</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses" title="Course Information" class="daddy">Course Information</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/sbu" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/testandtarget" title="Test&Target">Test&Target;</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/discover" title="Discover">Discover</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/dop_analyst" title="Insight">Insight</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/searchcenter" title="SearchCenter">SearchCenter</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/merchandising" title="Merchandising">Merchandising</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/online_marketing_suite" title="Online Marketing Suite">Online Marketing Suite</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/sitesearch" title="SiteSearch">SiteSearch</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/courses/survey" title="Survey">Survey</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification" title="Certification Program" class="daddy">Certification Program</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/implementation" title="Implementation">Implementation</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/digital_analyst" title="Digital Analyst">Digital Analyst</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/insight_analyst" title="Insight Analyst">Insight Analyst</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/insight_architect" title="Insight Architect">Insight Architect</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/site_catalyst" title="SiteCatalyst">SiteCatalyst</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/support" title="Support">Support</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/certification/test_target" title="Test&Target">Test&Target;</a></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/education/academic_initiative" title="Academic Initiative">Academic Initiative</a></li> </ul> </li> <li id="nav_L1_3"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/resources" title="Resources">Resources</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/guides" title="Guides">Guides</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/webinars" title="Webinars">Webinars</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/case_studies" title="Success Stories">Success Stories</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/surveys" title="Surveys">Surveys</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/testimonials" title="Testimonials">Testimonials</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/articles" title="Articles">Articles</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/resources/cmo.com" title="CMO.com">CMO.com</a></li> </ul> </li> <li id="nav_L1_4"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/partners" title="Partners">Partners</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/partner/browse" title="Browse Resources">Browse Resources</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/partners/showcase" title="Partner Showcase">Partner Showcase</a></li> </ul> </li> <li id="nav_L1_5"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/company" title="Company">Company</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/aboutadobe" title="About Adobe">About Adobe</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/company/adobe_faq" title="Acquisition by Adobe FAQ">Acquisition by Adobe FAQ</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/investors" title="Investor Relations">Investor Relations</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/company/press_room" title="Press Room">Press Room</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/company/customers" title="Customer Showcase">Customer Showcase</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/company/analyst_insight" title="Analyst Insight">Analyst Insight</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy" title="Privacy Center" class="daddy">Privacy Center</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/product" title="Products and Services Privacy Statement">Products and Services Privacy Statement</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/2o7" title="2o7.net Explained">2o7.net Explained</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/audience-manager" title="AudienceManager">AudienceManager</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/efficient-frontier" title="Adobe AdLens">Adobe AdLens</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/context-optional" title="Adobe Social">Adobe Social</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/visualsciences" title="VisualSciences Privacy Center" class="daddy">VisualSciences Privacy Center</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/visualsciences/policy" title="Privacy Policy">Privacy Policy</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/visualsciences/resources" title="Additional Resources">Additional Resources</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/privacy/visualsciences/terms" title="Terms of Use">Terms of Use</a></li> </ul></li> </ul></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/careers" title="Careers">Careers</a></li> </ul> </li> <li id="nav_L1_6"> <a class="main" href="/web/20121001132506/http://www.omniture.com/en/contact" title="Contact">Contact</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/support" title="Client Care">Client Care</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/sales" title="Sales">Sales</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/feedback" title="Feedback">Feedback</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/offices" title="Office Locations">Office Locations</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/email" title="General Inquiry">General Inquiry</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/en/contact/company" title="Company Information">Company Information</a></li> </ul> </li> </ul> </span> <div id="izone_652"><div id="sitesearch" style=""> <form name="searchform" action="https://web.archive.org/web/20121001132506/http://search.omniture.com/" method="get"> <input type="image" class="button" src="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/en/images/skins/default/transformation/002251.global.background.search-box.18x18.png" name=""/> <input type="text" class="text" name="q" id="q" value="" autocomplete="off" tabindex="1"/> <div id="autocomplete"></div> <input type="hidden" value="en" name="lang"> </form> </div></div> </div> <div id="login"> <div id="izone_289"><a id="logininto" href="https://web.archive.org/web/20121001132506/http://my.omniture.com/" title="Click here to login to Omniture applications">Click here to login to Omniture applications</a>  <a id="international" onclick="javascript: Effect.Combo('internationalmenu', {duration: 0.2}); Effect.CloseIfOpen('loginmenu', {duration: 0.1})" title="Click here to select your language preference">Click here to select your language preference</a> <div id="internationalmenu" style="display: none" "> <ul> <li class=" selected"><a href="/web/20121001132506/http://www.omniture.com/en">English</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/de">Deutsch</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/es">Español</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/fr">Français</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/zh">简体中文</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/jp">日本語</a></li> <li class=""><a href="/web/20121001132506/http://www.omniture.com/ko">한국어</a></li> </ul> </div> <a id="slogan" href="/web/20121001132506/http://www.omniture.com/en/products" title="Click here to learn more about Online Business Optimization">Click here to learn more about Online Business Optimization</a></div> </div> <div id="container"> <div id="middle"> <script type="text/javascript"> $j = jQuery.noConflict(); $j("document").ready(function(){ $j("#key-feature-list").accordion({ autoHeight: false, collapsible : true }); }); </script> <style type="text/css"> /* Accordion ----------------------------------*/ .ui-accordion .ui-accordion-header { cursor: pointer; position: relative; margin-top: 1px; zoom: 1; } .ui-accordion .ui-accordion-li-fix { display: inline; } .ui-accordion .ui-accordion-header-active { border-bottom: 0 !important; } .ui-accordion .ui-accordion-header a { color: #373737; display: block; font-size: 1em; padding: .5em .5em .5em 2.2em; } .ui-accordion .ui-accordion-header .ui-icon { position: absolute; left: .5em; top: 50%; margin-top: -8px; } .ui-accordion .ui-accordion-content { border-top: 0; display: none; margin-bottom: 2px; padding-left: 30px; position: relative; top: 1px; } .ui-accordion .ui-accordion-content-active { display: block; } .ui-accordion h3 { font-size: 11px; } .ui-accordion h3.ui-state-hover a, .ui-accordion h3.ui-state-default a { border: none; } .ui-accordion h3.ui-state-default { background: url(https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/global/images/general/collapsed.gif) left no-repeat; } .ui-accordion h3.ui-state-active { background: url(https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/global/images/general/expanded.gif) left no-repeat; } </style> <div id="col_right">  <div class="feature"> <div id="product-overview">  <div class="mboxDefault"> <a href="https://web.archive.org/web/20121001132506/http://apps.enterprise.adobe.com/go/70130000000kzQYAAY" title="Download the Omniture SearchCenter Product Overview"><img src="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/en/images/sections/products/001699_searchcenter_prodoverview_banner_748x148_en.jpg" alt="SearchCenter Product Overview - Simplify Search Marketing"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=searchcenter","billboard_type=productoverview"); </script>  </div> <div id="success-story" class="ui-helper-hidden">  <div class="mboxDefault"> <a href="https://web.archive.org/web/20121001132506/http://www.omniture.com/offer/110?s_osc=15048" title="Download the JetBlue Omniture SearchCenter Success Story Now"><img src="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/en/images/sections/products/001699_searchcenter_successstory_banner_748x148_en.jpg" alt="JetBlue Reduces Cost per Conversion 94%"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=searchcenter","billboard_type=successstory"); </script>  </div>  <div id="thought-leadership" class="ui-helper-hidden">  <div class="mboxDefault"> <a href="https://web.archive.org/web/20121001132506/http://www.omniture.com/offer/426?s_osc=15051" title="Download an Omniture SearchCenter On-Demand Webinar and Guide Now"><img src="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/en/images/sections/products/001699_searchcenter_thoughtleader_banner_748x148_en.jpg" alt="Is Your SEO Guy Using Facebook? - 3 Synergies Between SEO and Social Media"/></a> </div> <script type="text/javascript"> mboxCreate("productpage_feature","product_key=searchcenter","billboard_type=thoughtleadership"); </script>  </div> <div class="feature-tabs"> <div class="jump-left"><</div> <ul> <li><a class="tab-product-overview" href="#product-overview" title="Product Overview">Product Overview</a></li> <li><a class="tab-success-story" href="#success-story" title="Success Story">Success Story</a></li>  <li><a class="tab-thought-leadership" href="#thought-leadership" title="Thought Leadership">Thought Leadership</a></li> </ul> <div class="jump-right">></div> </div> <div class="feature-tab-backdrop"></div> </div>  <div class="sidebar"> <div id="izone_690"><div class="first"> <div class="mboxDefault"> <div class="sidebar_block requestlivedemo"> <h4>Contact Us</h4> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/contact"><img style="margin: 4px 0" width="135" height="22" src="https://web.archive.org/web/20121001132506im_/http://omnituremarketing.tt.omtrdc.net/m2/omnituremarketing/ubox/image?mbox=sidebar_ph_pic&mboxDefault=http%3A%2F%2Fs7d5.scene7.com%2Fis%2Fimage%2FOmnitureMarketing%2FSalesPhoneNumber%3F%24fsize%3D34%26%24spnum%3D877.722.7088%26layer%3Dcomp%26wid%3D135%26hei%3D22"/></a></li> <li><a href="/web/20121001132506/http://www.omniture.com/contact/request">Schedule meeting</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/contact/email">Send feedback</a></li> </ul> </div> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_global_phone'); </script> </div></div> <div id="izone_456"><div class="first"> <div class="sidebar_block datasheets"> <h4>Product Overviews</h4> <ul> <li><a href="https://web.archive.org/web/20121001132506/http://apps.enterprise.adobe.com/go/70130000000kzQYAAY">SearchCenter product overview</a></li> </ul> </div> <div class="sidebar_block datasheets"> <h4>Surveys</h4> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/go/29693">Take the Search Survey</a></li> </ul> </div>  <div class="sidebar_block bestpracticeguides"> <h4>Best Practice Guides</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/offer/102?s_osc=14543/">7 Advanced Steps to Search Engine Marketing</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/offer/284?s_osc=14543/">Search Engine Marketing: Maximizing Profit with Web Analytics</a></li> </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','categoryId=EN:Guide:Omniture SearchCenter:1'); </script> </div> <div class="sidebar_block casestudies"> <h4>Success Stories</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/offer/110?s_osc=14543">Jet Blue</a></li> <li><a href="/web/20121001132506/http://www.omniture.com/offer/112?s_osc=14543">LifeMed Media</a></li>  </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','categoryId=EN:Success story:Omniture SearchCenter:1'); </script> </div> <div class="sidebar_block viewwebinar"> <h4>On-demand Webinars</h4> <div class="mboxDefault"> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/offer/11?s_osc=14543" target="_blank">7 Advanced Steps to Effective Search Marketing</a></li> </ul> </div> <script language="javascript" type="text/javascript"> mboxCreate('sidebar_product_pages','categoryId=EN:Webinar:Omniture SearchCenter:1'); </script> </div> </div></div> </div> <div class="copy"> <h1 class="top">Adobe® SearchCenter+ — Revenue-driven search marketing optimization</h1> <h4>Description</h4> <p>Adobe SearchCenter+ is the most comprehensive search marketing management solution on the market today. Search marketers can meet their business goals with efficiency and reliability through integrated paid and organic search engine data that is aligned with revenue and takes advantage of easy-to-use functionality to automate critical management tasks.</p> <img src="https://web.archive.org/web/20121001132506im_/http://assets.omniture.com/en/images/sections/products/6760.products_successstory_searchcenter_snapfish.jpg"> <h4>Business Challenges</h4> <p>Effective search engine marketing management requires continuous optimization based on data from multiple sources — search engines, site traffic and conversions, content and product updates, and competitive forces. With so many inputs and variables, search marketing professionals need a simple solution to consolidate and manage data and efficiently define and automate processes to preform pay per click (PPC) bid management and report on campaigns.</p> <h4>Solution</h4> <p>Adobe SearchCenter+ provides the complete search engine marketing (SEM) management solution. Site traffic and conversion metrics flow through the native Adobe data platform, allowing search marketers to access current, reliable data to optimize campaigns.</p> <ul> <li>Complete site traffic and conversion metrics for optimization and reporting</li> <li>Organic volume, revenue, and rank data integrated to manage the entire search experience</li> <li>Comprehensive search query, site search, and organic search activity to efficiently expand and refine keyword sets based on potential</li> <li>Personalized reports, dashboards, and bookmarks that deliver quick snapshots of key performance indicators (KPIs) for online marketing initiatives</li> </ul>  <div class="info-box"> <ul> <li><a class="tab-benefits" href="#fragment-1" title="benefits">Benefits</a></li> <li><a class="tab-keyfeatures" href="#fragment-2" title="key features">Key Features</a></li> </ul> <div id="fragment-1">  <ul> <li> <h4>Focus on campaign performance and not data integration</h4> Adobe SearchCenter+ pulls in Adobe SiteCatalyst® metrics mapped to search engine data. There is no cumbersome merge process to manage, so marketers can focus on campaign optimization based on current, accurate data. </li> <li> <h4>Insight and control to manage campaigns based on business needs </h4> Within a single interface, users can access critical business data, comprehensive search query terms, organic search activity, or custom campaign metrics aligned with easy-to-use management tools, giving users the power to take control of campaigns.</li> <li> <h4>Increased efficiency through automation </h4> Time is a precious commodity in the search world. The ability to automate daily tasks or deliver custom reports allows more time for campaign strategizing and optimization.</li> </ul>  </div> <div id="fragment-2">  <div id="key-feature-list"> <h3><a href="#">Organic search data integration</a></h3> <div> <ul> <li>Collect paid and organic impression, click, revenue, and rank data for critical terms</li> <li>Gather rank data from key competitors</li> <li>Create bid algorithms based on organic search activity</li> </ul> </div> <h3><a href="#">Powerful automation functionality</a></h3> <div> <ul> <li>Pause and restart keywords based on inventory availability</li> <li>Adjust bids based on business metrics across engines</li> <li>Automatically create keywords, descriptions, and URLs based on feeds</li> </ul> </div> <h3><a href="#">Integrated ad site links</a></h3> <div> <ul> <li>Extend depth of ads by including up to four links</li> <li>Increase conversion with more relevant landing pages</li> </ul> </div> <h3><a href="#">Streamlined user interface to simplify daily management</a></h3> <div> <ul> <li>Use advanced filters to locate keyword sets based on specific criteria</li> <li>Find and replace key ad content easily within the UI</li> <li>Adjust bids to similar keyword sets based on percentage or actual amount</li> </ul> </div> <h3><a href="#">Comprehensive search activity data and keyword suggestions</a></h3> <div> <ul> <li>Query data from all search engines within Adobe SearchCenter+</li> <li>Search internal site for activity</li> <li>Easily expand keyword lists and develop negative terms</li> </ul> </div> <h3><a href="#">Custom reporting and dashboards</a></h3> <div> <ul> <li>Prebuilt and user-definable metrics and reports</li> <li>User-defined conversion metrics</li> <li>Automated executive-ready reports and dashboards</li> </ul> </div> <h3><a href="#">Attribution modeling</a></h3> <div> <ul> <li>View cross-channel traffic and conversion activity</li> <li>Understand how multiple channels are impacting conversions</li> <li>Choose from multiple models to meet business criteria</li> </ul> </div> <h3><a href="#">Facebook ad buying and optimization</a></h3> <div> <ul> <li>Integration with Facebook create, target, and buy ads</li> <li>Dynamic audience volumes based on target inputs</li> <li>Conversion-based bid templates to optimize campaigns</li> </ul> </div> <h3><a href="#">Custom groups by keyword, ad, or placement</a></h3> <div> <ul> <li>Easily create keyword sets based on business needs</li> <li>Manage and report against promotions, brands, products, and so on</li> <li>Define groups based on ad placement, content areas, or engines</li> </ul> </div> <h3><a href="#">Integrated help and community</a></h3> <div> <ul> <li>Adobe ClientCare and live chat</li> <li>Community discussion groups</li> <li>Training videos, case studies, and white papers</li> </ul> </div>  </div> </div> </div>  </div> </div> <div id="col_left">  <div id="leftNav"> <a class="section_name" href="/web/20121001132506/http://www.omniture.com/en/products/online_business_optimization" title="Products">Products</a> <div class="top"> </div> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/online-business-optimisation" title="Online Business Optimization">Online Business Optimization</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/digital-marketing-suite" title="Digital Marketing Suite">Digital Marketing Suite</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/social" title="Social">Social</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/social-analytics" title="SocialAnalytics">SocialAnalytics</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/mobile-analytics" title="Mobile">Mobile</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising" title="Advertising">Advertising</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/searchcenter" title="SearchCenter+" class="selected">SearchCenter+</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/audience-manager" title="AudienceManager">AudienceManager</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/advertising/audience-research" title="AudienceResearch">AudienceResearch</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion" title="Conversion">Conversion</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/merchandising" title="Merchandising">Merchandising</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/publish" title="Publish">Publish</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/recommendations" title="Recommendations">Recommendations</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/scene7" title="Scene7">Scene7</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/search-and-promote" title="Search&Promote">Search&Promote;</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/test-and-target" title="Test&Target">Test&Target;</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/conversion/test-and-target11" title="Test&Target1:1">Test&Target1;:1</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics" title="Analytics">Analytics</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/sitecatalyst" title="SiteCatalyst">SiteCatalyst</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/survey" title="Survey">Survey</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/analytics/discover" title="Discover">Discover</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics" title="Multichannel">Multichannel</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics/insight" title="Insight">Insight</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/multi-channel-analytics/insight-retail" title="Insight for Retail">Insight for Retail</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform" title="Platform">Platform</a> <ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/genesis" title="Genesis">Genesis</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/closed-loop-marketing" title="Closed Loop Marketing">Closed Loop Marketing</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/tag-manager" title="TagManager">TagManager</a> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/platform/data-warehouse" title="DataWarehouse">DataWarehouse</a> </ul> <li><a href="/web/20121001132506/http://www.omniture.com/en/products/tours" title="Product Tours">Product Tours</a> </ul> <div class="bottom"> </div> </div> </div> <div id="bottom"></div> </div> </div> <div id="container_bottom"></div>   <div id="footer"> <div id="copyright"> Omniture has been acquired by Adobe. <a href="/web/20121001132506/http://www.omniture.com/en/company/adobe_faq">Learn more ></a> <br/>Copyright 1996-2011. Adobe Systems Incorporated. All rights reserved.<span class="delimiter">|</span><a href="/web/20121001132506/http://www.omniture.com/privacy">Privacy Center</a> <br/>Omniture® is a registered trademark of Adobe Systems Incorporated in the United States, Japan, & European Community. <br/> Omniture products and services are licensed under the following Netratings patents: <br/> 5,675,510, 5,796,952, 6,115,680, 6,108,637, 6,138,155, 6,643,696, and 6,763,386 <br/> <a id="_bapw-link" href="#" target="_blank" style="text-decoration:none !important"><img id="_bapw-icon" style="border:0 !important;display:inline !important;vertical-align:middle !important"/> <span style="vertical-align:middle !important">AdChoices</span></a><script>/*<![CDATA[*/(function(){var g=311,i=414,a=false,h=document,j=h.getElementById("_bapw-link"),e=(h.location.protocol=="https:"),f=(e?"https":"http")+"://",c=f+(e?"a248.e.akamai.net/betterad.download.akamai.com/91609":"cdn.betrad.com")+"/pub/";function b(k){var d=new Image();d.src=f+"l.betrad.com/pub/p.gif?pid="+g+"&ocid="+i+"&i"+k+"=1&r="+Math.random()}h.getElementById("_bapw-icon").src=c+"icon1.png";j.onmouseover=function(){if(/#$/.test(j.href)){j.href="https://web.archive.org/web/20121001132506/http://info.evidon.com/pub_info/"+g+"?v=1"}};j.onclick=function(){var k=window._bap_p_overrides;function d(n,q){var o=h.getElementsByTagName("head")[0]||h.documentElement,m=a,l=h.createElement("script");function p(){l.onload=l.onreadystatechange=null;o.removeChild(l);q()}l.src=n;l.onreadystatechange=function(){if(!m&&(this.readyState=="loaded"||this.readyState=="complete")){m=true;p()}};l.onload=p;o.insertBefore(l,o.firstChild)}if(k&&k.hasOwnProperty(g)){if(k[g].new_window){b("c");return true}}this.onclick="return "+a;d(f+"ajax.googleapis.com/ajax/libs/jquery/1.6.4/jquery.min.js",function(){d(c+"pub2.js",function(){BAPW.i(j,{pid:g,ocid:i})})});return a};b("i")}());/*]]>*/</script> </div> </div>  </div>     <div class="mboxDefault"></div>  <script language="javascript" type="text/javascript">  <script language="JavaScript" type="text/javascript"></script> <script language="JavaScript" type="text/javascript"></script><noscript><img src="https://web.archive.org/web/20121001132506im_/http://omnituremarketing.d1.sc.omtrdc.net/b/ss/omniturecom-2011/1/H.24.3--NS/0" height="1" width="1" border="0" alt=""/></noscript>   <script type="text/javascript"> var domainy = location.protocol == "https:" ? "https://web.archive.org/web/20121001132506/https://leads.demandbase.com" : "https://web.archive.org/web/20121001132506/http://leads.demandbase.com"; document.write(unescape("%3Cscript src='" + domainy +"/204595.js' type='text/javascript'%3E%3C/script%3E")); </script> <noscript> <img alt="Demandbase Connect" width="1" height="1" src="https://web.archive.org/web/20121001132506im_/http://leads.demandbase.com/204595ns.gif"/> </noscript>   <script type="text/javascript"> var lpMTagConfig = lpMTagConfig || {}; lpMTagConfig.vars = lpMTagConfig.vars || []; lpMTagConfig.lpTagSrv = "sales.liveperson.net"; lpMTagConfig.lpServer = "sales.liveperson.net"; lpMTagConfig.lpNumber = "89901003"; lpMTagConfig.deploymentID = "omniture"; lpMTagConfig.vars.push(["page","unit","omniture-us"]); lpMTagConfig.vars.push(["session","language","english"]); lpMTagConfig.vars.push(["page","Section","<value>"]); </script>   <script language="javascript" src="https://web.archive.org/web/20121001132506js_/http://www.everestjs.net/static/st.v2.js"></script> <script language="javascript"> var ef_event_type="pageview"; var ef_pageview_properties = ""; /* * Do not modify below this line */ var ef_segment = "3257"; var ef_search_segment = "3256"; var ef_userid="3085"; var ef_pixel_host="pixel.everesttech.net"; var ef_fb_is_app = 0; effp(); </script> <noscript><img src="https://web.archive.org/web/20121001132506im_/http://pixel.everesttech.net/3085/v" width="1" height="1"/></noscript>  </body> </html>