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gp gq gr"><div class="ab cb"><div class="ci bh fz ga gb gc"><div><h1 id="63a1" class="pw-post-title gs gt gu bf gv gw gx gy gz ha hb hc hd he hf hg hh hi hj hk hl hm hn ho hp hq hr hs ht hu bk" data-testid="storyTitle">Crafting Sparrow’s Unique Mascot</h1><div><div class="speechify-ignore ab cp"><div class="speechify-ignore bh l"><div class="hv hw hx hy hz ab"><div><div class="ab ia"><div><div class="bm" aria-hidden="false"><a href="https://medium.com/@aswinb_3925?source=post_page---byline--009926a7b583--------------------------------" rel="noopener follow"><div class="l ib ic by id ie"><div class="l fj"><img alt="Aswin Biji" class="l fd by dd de cx" src="https://miro.medium.com/v2/resize:fill:88:88/1*-R7mHs1_Cb40jLbZCQjEKw.png" width="44" height="44" loading="lazy" data-testid="authorPhoto"/><div class="if by l dd de fs n ig ft"></div></div></div></a></div></div><div class="ih ab fj"><div><div class="bm" aria-hidden="false"><a 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class="bf b bg z jf jg jh ji jj jk jl jm bk">Zeta Design</p></a></div></div></div><div class="h k"><span class="ir is" aria-hidden="true"><span class="bf b bg z du">·</span></span></div></div><span class="bf b bg z du"><div class="ab ae"><span data-testid="storyReadTime">4 min read</span><div class="jn jo l" aria-hidden="true"><span class="l" aria-hidden="true"><span class="bf b bg z du">·</span></span></div><span data-testid="storyPublishDate">Apr 3, 2024</span></div></span></div></span></div></div></div><div class="ab cp jp jq jr js jt ju jv jw jx jy jz ka kb kc kd ke"><div class="h k w fg fh q"><div class="ku l"><div class="ab q kv kw"><div class="pw-multi-vote-icon fj je kx ky kz"><span><a class="af ag ah ai aj ak al am an ao ap aq ar as at" data-testid="headerClapButton" 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class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">Discover the journey of designing Sparrow’s mascot, blending creativity with purpose to create a meaningful brand icon.</p></div></div><div class="nu bh"><figure class="nv nw nx ny nz nu bh paragraph-image"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 1100w, https://miro.medium.com/v2/resize:fit:4800/format:webp/1*9ptJkh1MwsM_YtInx7HTdQ.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*9ptJkh1MwsM_YtInx7HTdQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*9ptJkh1MwsM_YtInx7HTdQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*9ptJkh1MwsM_YtInx7HTdQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*9ptJkh1MwsM_YtInx7HTdQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*9ptJkh1MwsM_YtInx7HTdQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*9ptJkh1MwsM_YtInx7HTdQ.png 1100w, https://miro.medium.com/v2/resize:fit:4800/1*9ptJkh1MwsM_YtInx7HTdQ.png 4800w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 100vw"/><img alt="" class="bh md oa c" width="2400" height="2415" loading="eager" role="presentation"/></picture></figure></div><div class="ab cb"><div class="ci bh fz ga gb gc"><p id="c199" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">Welcome, design enthusiasts! In this special edition, we dive deep into the creation of a mascot for Sparrow, a forward-thinking brand with a mission to democratize credit. Join us as we unfold the layers of thought, collaboration, and artistry that went into crafting a mascot that embodies Sparrow’s ethos and vision.</p><h1 id="c2a6" class="ob oc gu bf od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy bk"><strong class="al">Sparrow: A Beacon of Financial Inclusivity</strong></h1><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa pb"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*iPjpL0F7wWul-eTT 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*iPjpL0F7wWul-eTT 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*iPjpL0F7wWul-eTT 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*iPjpL0F7wWul-eTT 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*iPjpL0F7wWul-eTT 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*iPjpL0F7wWul-eTT 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*iPjpL0F7wWul-eTT 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*iPjpL0F7wWul-eTT 640w, https://miro.medium.com/v2/resize:fit:720/0*iPjpL0F7wWul-eTT 720w, https://miro.medium.com/v2/resize:fit:750/0*iPjpL0F7wWul-eTT 750w, https://miro.medium.com/v2/resize:fit:786/0*iPjpL0F7wWul-eTT 786w, https://miro.medium.com/v2/resize:fit:828/0*iPjpL0F7wWul-eTT 828w, https://miro.medium.com/v2/resize:fit:1100/0*iPjpL0F7wWul-eTT 1100w, https://miro.medium.com/v2/resize:fit:1400/0*iPjpL0F7wWul-eTT 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="280" loading="eager" role="presentation"/></picture></div></div></figure><p id="923b" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">Sparrow Financial is a US-based organization committed to empowering those marginalized by traditional credit systems. Since its inception in 2022, Sparrow has been on the fast track, developing a credit card product that promises inclusivity, minimal fees, and a pathway to financial literacy and independence.</p><h1 id="be4b" class="ob oc gu bf od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy bk"><strong class="al">Why a Sparrow?</strong></h1><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa pg"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*23hXRtlKNkHQwqJEP-kEvg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*23hXRtlKNkHQwqJEP-kEvg.png 640w, https://miro.medium.com/v2/resize:fit:720/1*23hXRtlKNkHQwqJEP-kEvg.png 720w, https://miro.medium.com/v2/resize:fit:750/1*23hXRtlKNkHQwqJEP-kEvg.png 750w, https://miro.medium.com/v2/resize:fit:786/1*23hXRtlKNkHQwqJEP-kEvg.png 786w, https://miro.medium.com/v2/resize:fit:828/1*23hXRtlKNkHQwqJEP-kEvg.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*23hXRtlKNkHQwqJEP-kEvg.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*23hXRtlKNkHQwqJEP-kEvg.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="330" loading="lazy" role="presentation"/></picture></div></div></figure><p id="ece8" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">The choice of a sparrow as the brand muse and namesake reflects the brand’s alignment with the bird’s attributes of resilience, community, and vitality. These traits resonate deeply with the spirit of Sparrow’s target audience, making the sparrow an ideal emblem for the brand’s mission.</p><h1 id="023d" class="ob oc gu bf od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy bk"><strong class="al">The Strategic Essence of a Mascot</strong></h1><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa ph"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*84ZlLzZEBsGl5pyS 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*84ZlLzZEBsGl5pyS 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*84ZlLzZEBsGl5pyS 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*84ZlLzZEBsGl5pyS 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*84ZlLzZEBsGl5pyS 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*84ZlLzZEBsGl5pyS 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*84ZlLzZEBsGl5pyS 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*84ZlLzZEBsGl5pyS 640w, https://miro.medium.com/v2/resize:fit:720/0*84ZlLzZEBsGl5pyS 720w, https://miro.medium.com/v2/resize:fit:750/0*84ZlLzZEBsGl5pyS 750w, https://miro.medium.com/v2/resize:fit:786/0*84ZlLzZEBsGl5pyS 786w, https://miro.medium.com/v2/resize:fit:828/0*84ZlLzZEBsGl5pyS 828w, https://miro.medium.com/v2/resize:fit:1100/0*84ZlLzZEBsGl5pyS 1100w, https://miro.medium.com/v2/resize:fit:1400/0*84ZlLzZEBsGl5pyS 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="490" loading="lazy" role="presentation"/></picture></div></div></figure><p id="8b4e" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">The Sparrow card app has been designed keeping in mind the Sparrow cardholder’s journey towards financial empowerment and better credit. Therefore, the role of a mascot here was more than a character; it was a storytelling vehicle that encapsulates and expresses the brand’s identity and values. For Sparrow, the mascot plays a pivotal role:</p><p id="63e0" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Brand Personality</strong>: Acting as the face of Sparrow, the mascot gives the brand a unique, approachable personality.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa ph"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*5ZcbiOADRBKJssuH 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*5ZcbiOADRBKJssuH 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*5ZcbiOADRBKJssuH 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*5ZcbiOADRBKJssuH 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*5ZcbiOADRBKJssuH 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*5ZcbiOADRBKJssuH 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*5ZcbiOADRBKJssuH 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*5ZcbiOADRBKJssuH 640w, https://miro.medium.com/v2/resize:fit:720/0*5ZcbiOADRBKJssuH 720w, https://miro.medium.com/v2/resize:fit:750/0*5ZcbiOADRBKJssuH 750w, https://miro.medium.com/v2/resize:fit:786/0*5ZcbiOADRBKJssuH 786w, https://miro.medium.com/v2/resize:fit:828/0*5ZcbiOADRBKJssuH 828w, https://miro.medium.com/v2/resize:fit:1100/0*5ZcbiOADRBKJssuH 1100w, https://miro.medium.com/v2/resize:fit:1400/0*5ZcbiOADRBKJssuH 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="451" loading="lazy" role="presentation"/></picture></div></div></figure><p id="bf0e" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Narrative Engagement</strong>: The mascot simplifies financial concepts, making them accessible and engaging to a broad audience.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa pi"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*EZMis1lmleUo83hi4qJ3Nw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*EZMis1lmleUo83hi4qJ3Nw.png 640w, https://miro.medium.com/v2/resize:fit:720/1*EZMis1lmleUo83hi4qJ3Nw.png 720w, https://miro.medium.com/v2/resize:fit:750/1*EZMis1lmleUo83hi4qJ3Nw.png 750w, https://miro.medium.com/v2/resize:fit:786/1*EZMis1lmleUo83hi4qJ3Nw.png 786w, https://miro.medium.com/v2/resize:fit:828/1*EZMis1lmleUo83hi4qJ3Nw.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*EZMis1lmleUo83hi4qJ3Nw.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*EZMis1lmleUo83hi4qJ3Nw.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="443" loading="lazy" role="presentation"/></picture></div></div></figure><p id="b549" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Emotional Connection</strong>: It builds an emotional bridge to users, infusing their journey with warmth and relatability.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa pj"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*kf6dzKt2O3Xw5PplQIPXnA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*kf6dzKt2O3Xw5PplQIPXnA.png 640w, https://miro.medium.com/v2/resize:fit:720/1*kf6dzKt2O3Xw5PplQIPXnA.png 720w, https://miro.medium.com/v2/resize:fit:750/1*kf6dzKt2O3Xw5PplQIPXnA.png 750w, https://miro.medium.com/v2/resize:fit:786/1*kf6dzKt2O3Xw5PplQIPXnA.png 786w, https://miro.medium.com/v2/resize:fit:828/1*kf6dzKt2O3Xw5PplQIPXnA.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*kf6dzKt2O3Xw5PplQIPXnA.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*kf6dzKt2O3Xw5PplQIPXnA.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="461" loading="lazy" role="presentation"/></picture></div></div></figure><p id="e723" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Visual Harmony</strong>: The mascot anchors the visual narrative of the app, creating a cohesive and immersive user experience.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa pi"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*uF_4ZJ06esdm2DszedC8mQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*uF_4ZJ06esdm2DszedC8mQ.png 640w, https://miro.medium.com/v2/resize:fit:720/1*uF_4ZJ06esdm2DszedC8mQ.png 720w, https://miro.medium.com/v2/resize:fit:750/1*uF_4ZJ06esdm2DszedC8mQ.png 750w, https://miro.medium.com/v2/resize:fit:786/1*uF_4ZJ06esdm2DszedC8mQ.png 786w, https://miro.medium.com/v2/resize:fit:828/1*uF_4ZJ06esdm2DszedC8mQ.png 828w, https://miro.medium.com/v2/resize:fit:1100/1*uF_4ZJ06esdm2DszedC8mQ.png 1100w, https://miro.medium.com/v2/resize:fit:1400/1*uF_4ZJ06esdm2DszedC8mQ.png 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="509" loading="lazy" role="presentation"/></picture></div></div></figure><h1 id="cce3" class="ob oc gu bf od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy bk"><strong class="al">The Mascot’s Domain</strong></h1><p id="3c09" class="pw-post-body-paragraph mw mx gu my b mz pk nb nc nd pl nf ng nh pm nj nk nl pn nn no np po nr ns nt gn bk">The mascot is not confined to a single role but is a versatile figure that enhances the Sparrow experience, from guiding users through the app to starring in marketing campaigns. It brings a dynamic element to the brand, promising a blend of education and entertainment.</p><h2 id="12fc" class="pp oc gu bf od pq pr dy oh ps pt ea ol nh pu pv pw nl px py pz np qa qb qc qd bk"><strong class="al">Drawing Inspiration from Nature</strong></h2><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa ph"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*9W_jT5IKIcrkcUsd 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*9W_jT5IKIcrkcUsd 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*9W_jT5IKIcrkcUsd 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*9W_jT5IKIcrkcUsd 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*9W_jT5IKIcrkcUsd 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*9W_jT5IKIcrkcUsd 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*9W_jT5IKIcrkcUsd 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*9W_jT5IKIcrkcUsd 640w, https://miro.medium.com/v2/resize:fit:720/0*9W_jT5IKIcrkcUsd 720w, https://miro.medium.com/v2/resize:fit:750/0*9W_jT5IKIcrkcUsd 750w, https://miro.medium.com/v2/resize:fit:786/0*9W_jT5IKIcrkcUsd 786w, https://miro.medium.com/v2/resize:fit:828/0*9W_jT5IKIcrkcUsd 828w, https://miro.medium.com/v2/resize:fit:1100/0*9W_jT5IKIcrkcUsd 1100w, https://miro.medium.com/v2/resize:fit:1400/0*9W_jT5IKIcrkcUsd 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="308" loading="lazy" role="presentation"/></picture></div></div></figure><p id="d63c" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">The color palette for Sparrow’s mascot draws from the natural hues of its avian namesake, ensuring a visual experience that’s both soothing and aesthetically pleasing, perfectly complementing the Sparrow app’s user interface.</p><h1 id="c05c" class="ob oc gu bf od oe of og oh oi oj ok ol om on oo op oq or os ot ou ov ow ox oy bk"><strong class="al">The Creative Process Unfolded</strong></h1><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div class="oz pa qe"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 1100w, https://miro.medium.com/v2/resize:fit:1000/format:webp/1*fM3ttJg_qDxK7pghxNpGUw.gif 1000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 500px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*fM3ttJg_qDxK7pghxNpGUw.gif 640w, https://miro.medium.com/v2/resize:fit:720/1*fM3ttJg_qDxK7pghxNpGUw.gif 720w, https://miro.medium.com/v2/resize:fit:750/1*fM3ttJg_qDxK7pghxNpGUw.gif 750w, https://miro.medium.com/v2/resize:fit:786/1*fM3ttJg_qDxK7pghxNpGUw.gif 786w, https://miro.medium.com/v2/resize:fit:828/1*fM3ttJg_qDxK7pghxNpGUw.gif 828w, https://miro.medium.com/v2/resize:fit:1100/1*fM3ttJg_qDxK7pghxNpGUw.gif 1100w, https://miro.medium.com/v2/resize:fit:1000/1*fM3ttJg_qDxK7pghxNpGUw.gif 1000w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 500px"/><img alt="" class="bh md oa c" width="500" height="500" loading="lazy" role="presentation"/></picture></div></figure><p id="6030" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Conceptual Beginnings</strong>: The journey began with sketches, seeking to capture the essence of a sparrow in a form that resonates with the brand and its audience.</p><p id="e99f" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Refinement for Flexibility</strong>: The design was simplified to allow for adaptability across various media and animations, ensuring the mascot could evolve with the brand.</p><p id="782a" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Bringing the Mascot to Life</strong>: Through playful experimentation, we explored a range of expressions and poses, enriching the mascot’s character and presence.</p><p id="d57e" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk"><strong class="my gv">Visual Storytelling</strong>: Tailored illustrations for the app were crafted, each designed to enchant and engage users, ensuring every interaction with Sparrow is memorable.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa qf"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/1*F5DKmv-kHPJQcwhPekAdbQ.gif 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/1*F5DKmv-kHPJQcwhPekAdbQ.gif 640w, https://miro.medium.com/v2/resize:fit:720/1*F5DKmv-kHPJQcwhPekAdbQ.gif 720w, https://miro.medium.com/v2/resize:fit:750/1*F5DKmv-kHPJQcwhPekAdbQ.gif 750w, https://miro.medium.com/v2/resize:fit:786/1*F5DKmv-kHPJQcwhPekAdbQ.gif 786w, https://miro.medium.com/v2/resize:fit:828/1*F5DKmv-kHPJQcwhPekAdbQ.gif 828w, https://miro.medium.com/v2/resize:fit:1100/1*F5DKmv-kHPJQcwhPekAdbQ.gif 1100w, https://miro.medium.com/v2/resize:fit:1400/1*F5DKmv-kHPJQcwhPekAdbQ.gif 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="431" loading="lazy" role="presentation"/></picture></div></div></figure><p id="ddd5" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">The creation of Sparrow’s mascot has been a collaborative journey of imagination, purpose, and design. Through this mascot, Sparrow aims to transform the user’s financial journey into an experience that’s not just beneficial but also engaging and enjoyable.</p><p id="c8b2" class="pw-post-body-paragraph mw mx gu my b mz na nb nc nd ne nf ng nh ni nj nk nl nm nn no np nq nr ns nt gn bk">As we conclude this narrative on the birth and significance of Sparrow’s mascot, we extend our heartfelt thanks to you, our readers, for joining us on this fascinating journey. Your enthusiasm and support inspire us to continue exploring the intersection of design, technology, and storytelling, creating experiences that resonate and enrich. Thank you for being an integral part of our community and for sharing in the excitement of Sparrow’s vision and its embodiment through our newly unveiled mascot. Here’s to many more adventures together in the realm of innovation and inspiration within the financial services landscape.</p><figure class="nv nw nx ny nz nu oz pa paragraph-image"><div role="button" tabindex="0" class="pc pd fj pe bh pf"><div class="oz pa ph"><picture><source srcSet="https://miro.medium.com/v2/resize:fit:640/format:webp/0*0zDGyqS-pHi7tdlK 640w, https://miro.medium.com/v2/resize:fit:720/format:webp/0*0zDGyqS-pHi7tdlK 720w, https://miro.medium.com/v2/resize:fit:750/format:webp/0*0zDGyqS-pHi7tdlK 750w, https://miro.medium.com/v2/resize:fit:786/format:webp/0*0zDGyqS-pHi7tdlK 786w, https://miro.medium.com/v2/resize:fit:828/format:webp/0*0zDGyqS-pHi7tdlK 828w, https://miro.medium.com/v2/resize:fit:1100/format:webp/0*0zDGyqS-pHi7tdlK 1100w, https://miro.medium.com/v2/resize:fit:1400/format:webp/0*0zDGyqS-pHi7tdlK 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px" type="image/webp"/><source data-testid="og" srcSet="https://miro.medium.com/v2/resize:fit:640/0*0zDGyqS-pHi7tdlK 640w, https://miro.medium.com/v2/resize:fit:720/0*0zDGyqS-pHi7tdlK 720w, https://miro.medium.com/v2/resize:fit:750/0*0zDGyqS-pHi7tdlK 750w, https://miro.medium.com/v2/resize:fit:786/0*0zDGyqS-pHi7tdlK 786w, https://miro.medium.com/v2/resize:fit:828/0*0zDGyqS-pHi7tdlK 828w, https://miro.medium.com/v2/resize:fit:1100/0*0zDGyqS-pHi7tdlK 1100w, https://miro.medium.com/v2/resize:fit:1400/0*0zDGyqS-pHi7tdlK 1400w" sizes="(min-resolution: 4dppx) and (max-width: 700px) 50vw, (-webkit-min-device-pixel-ratio: 4) and (max-width: 700px) 50vw, (min-resolution: 3dppx) and (max-width: 700px) 67vw, (-webkit-min-device-pixel-ratio: 3) and (max-width: 700px) 65vw, (min-resolution: 2.5dppx) and (max-width: 700px) 80vw, (-webkit-min-device-pixel-ratio: 2.5) and (max-width: 700px) 80vw, (min-resolution: 2dppx) and (max-width: 700px) 100vw, (-webkit-min-device-pixel-ratio: 2) and (max-width: 700px) 100vw, 700px"/><img alt="" class="bh md oa c" width="700" height="525" loading="lazy" role="presentation"/></picture></div></div></figure></div></div></div></div></section></div></div></article></div><div class="ab cb"><div class="ci bh fz ga gb gc"><div class="qg qh ab ja"><div class="qi ab"><a class="qj ay am ao" href="https://medium.com/tag/creative-process?source=post_page-----009926a7b583--------------------------------" rel="noopener follow"><div class="qk fj cx ql ge qm qn bf b bg z bk qo">Creative Process</div></a></div><div class="qi ab"><a class="qj ay am ao" href="https://medium.com/tag/visual-storytelling?source=post_page-----009926a7b583--------------------------------" rel="noopener follow"><div class="qk fj cx ql ge qm qn bf b bg z bk qo">Visual Storytelling</div></a></div><div class="qi ab"><a class="qj ay am ao" href="https://medium.com/tag/character?source=post_page-----009926a7b583--------------------------------" rel="noopener follow"><div class="qk fj cx ql ge qm qn bf b bg z bk qo">Character</div></a></div><div class="qi ab"><a class="qj ay am ao" href="https://medium.com/tag/mascotas?source=post_page-----009926a7b583--------------------------------" rel="noopener follow"><div class="qk fj cx ql ge qm qn bf b bg z bk qo">Mascotas</div></a></div><div class="qi ab"><a class="qj ay am ao" href="https://medium.com/tag/brand-identity?source=post_page-----009926a7b583--------------------------------" rel="noopener follow"><div class="qk fj cx ql ge qm qn bf b bg z bk qo">Brand Identity</div></a></div></div></div></div><div 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