NiX | Brand Identity | Magpie Studio

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data-post-id="7867"> <div class="page-grid varied-layout"> <div class="project-nav-link project-next"> <a href="https://magpie-studio.com/work/woven-by-adam-smith/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2023/04/Woven_1-300x169.jpg)"></span> </span> </a> </div> <div class="project-nav-link project-prev"> <a href="https://magpie-studio.com/work/plenish-shots/"> <span class="arrow"></span> <span class="featured-image"> <span class="background" style="background-image: url(https://magpie-studio.com/wp-content/uploads/2024/05/Plenish_Shots_Billboard_Cropped_HOMEPAGE3-e1715793516266-300x173.png)"></span> </span> </a> </div> <div class="grid-item center project-detail"> <h1> NiX </h1> <h2>Beautifully Crafted</h2> <p class="project-description"> <span class="description-text"> Highly acclaimed interior designer Nicola Harding has a well-deserved reputation for creating refined interiors. Rich in atmosphere, her work has been inspiring her commercial and residential clients for over 15 years~.<br /> <br /> To bring her thoughtful design, colourful style and deep understanding of craftsmanship to a wider audience, Nicola asked us to partner with her to develop a new homewares brand, simply called NiX. Balancing beauty and utility, our identity for NiX brings quiet confidence to the luxury category by focusing on the little details that make a big difference.<br /> <br /> </span> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </p> <h2 class="font-mono"> Brand strategy, Brand identity, Packaging, Motion, Print collateral </h2> </div> <div class="edit-layout-grid"> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div class="grid-item" data-width="1" data-static></div> <div 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window.contentField = 'page_content'; window.ajaxUrl = "https://magpie-studio.com/wp-admin/admin-ajax.php"; </script> <div class="page-content"> <div class="grid-item video layout-item" data-index="0" data-width=8 data-top=-1 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX-Logo-Animation-1920-x-1080.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="1" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>The strategic thread connecting Nicola Harding & Co with NiX is a deep understanding of how people live, and what makes a house a home. Their timeless homeware essentials are designed for real life; wholeheartedly crafted, elegant and built to last. It is around this core sentiment that the brand essence for NiX was crystalised, Beautifully Useful.</p> </p> </div> </div> <div class="grid-item video layout-item" data-index="2" data-width=4 data-top=-1 data-left=1 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Web_NoLogo.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="3" data-width=6 data-top=-6 data-left=6 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="NiX_Portrait_Retouched" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Portrait_Retouched-47x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Portrait_Retouched.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Portrait_Retouched-282x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Portrait_Retouched-563x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Portrait_Retouched.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="4" data-width=5 data-top=-2 data-left=6 data-layer=0> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_BrandArchitecture_Web_2x.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="5" data-width=5 data-top=-9 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="NiX_Lifestyle_Sofa and cushions" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Lifestyle_Sofa-and-cushions-50x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Lifestyle_Sofa-and-cushions-2000x2000.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Lifestyle_Sofa-and-cushions-300x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Lifestyle_Sofa-and-cushions-600x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Lifestyle_Sofa-and-cushions-2000x2000.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item text-item text-normal" data-index="6" data-top=-2 data-layer=0> <div class="parallax-item"> <p><p>The NiX visual identity brings Beautifully Useful to life through the use of refined stencilled typography and a diamond shaped ‘rivet’ signifier. The colour palette is inspired by her signature colours, and the use of the brand mark across elements from buttons and zips to labels is a stamp of quality that elevates every piece.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="7" data-width=5 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="NiX_Colour Palette" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Colour-Palette-50x50.gif" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Colour-Palette.gif" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Colour-Palette.gif 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Colour-Palette.gif 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Colour-Palette.gif 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" 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src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Objects-with-souls-and-stories-44x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Objects-with-souls-and-stories-1778x2000.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Objects-with-souls-and-stories-267x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Objects-with-souls-and-stories-533x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Objects-with-souls-and-stories-1778x2000.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="22" data-width=5 data-top=-5 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="NiX_Roundel_Cermaics" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Cermaics-50x50.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Cermaics.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Cermaics-300x300.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Cermaics-600x600.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Roundel_Cermaics.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item video layout-item" data-index="23" data-width=9 data-top=-1 data-left=2 data-layer=0 data-fullbleed data-static> <div class="parallax-item"> <div class="video-container"> <video src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Stories_2K.mp4" muted autoplay loop playsinline webkit-playsinline /> </div> </div> </div> <div class="grid-item layout-item caption-l" data-index="24" data-width=8 data-top=-1 data-left=2 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="Nix_Nicola Harding_Quote" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/Nix_Nicola-Harding_Quote-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/Nix_Nicola-Harding_Quote-2000x1125.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/Nix_Nicola-Harding_Quote-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/Nix_Nicola-Harding_Quote-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/Nix_Nicola-Harding_Quote-2000x1125.jpg 1200w" /> <div class="bg"> <svg class="dots" width="18" height="4" viewBox="0 0 18 4" xmlns="http://www.w3.org/2000/svg"> <g fill="#000" fill-rule="evenodd"> <circle id="dot1" cx="2" cy="2" r="2"/> <circle id="dot2" cx="9" cy="2" r="2"/> <circle id="dot3" cx="16" cy="2" r="2"/> </g> </svg> </div> </div> </div> </div> <div class="grid-item gallery large" data-index="25" data-fullbleed> <div class="cell-item"> <img alt="NiX_A5_Postcards" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_A5_Postcards-1-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_A5_Postcards-1.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_A5_Postcards-1-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_A5_Postcards-1-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_A5_Postcards-1.jpg 1200w" /> </div> <div class="cell-item"> <img alt="NIX_Fabric Rolls" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NIX_Fabric-Rolls-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NIX_Fabric-Rolls.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NIX_Fabric-Rolls-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NIX_Fabric-Rolls-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NIX_Fabric-Rolls.jpg 1200w" /> </div> <div class="cell-item"> <img alt="NiX_Swatches" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Swatches-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Swatches-2000x1125.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Swatches-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Swatches-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Swatches-2000x1125.jpg 1200w" /> </div> </div> <div class="grid-item text-item text-normal" data-index="26" data-top=-1 data-layer=0> <div class="parallax-item"> <p><p>With increasing social reach of 40% week on week since launch, key industry press coverage and a growing newsletter base, NiX is growing from strength to strength, broadening its reach and opening new retail opportunities.</p> </p> </div> </div> <div class="grid-item layout-item caption-l" data-index="27" data-width=12 data-top=0 data-left=0 data-layer=0> <div class="parallax-item"> <div class="image-container"> <img alt="NiX_Living Room" class="preload" src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Living-Room-50x28.jpg" data-src="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Living-Room-2000x1125.jpg" data-srcset="https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Living-Room-300x169.jpg 300w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Living-Room-600x338.jpg 600w,https://magpie-studio.com/wp-content/uploads/2024/03/NiX_Living-Room-2000x1125.jpg 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