Amazon's Leadership Principles - Canada About Amazon

<!DOCTYPE html> <html class="ListNavPage" lang="en"> <head> <meta charset="UTF-8"> <link rel="stylesheet" href="https://assets.aboutamazon.com/resource/00000174-78b5-d0f5-a376-7ab552ae0000/styleguide/All.min.c55225aa20d90b629baf888676bae63f.gz.css"><style>@media only screen and (min-width: 768px) { .TourRegistrationForm[data-step="1"] .TourRegistrationFieldsetOne { min-height: 480px !important; } }</style> <style>@media only screen and (max-width: 568px) { .TourRegistrationForm-promos-promo { margin-top: 10px; } } @media only screen and (min-width: 568px) { .TourRegistrationForm-promos-promo { margin-top: 30px; } }</style> <style>@media only screen and (min-width: 1051px) { .TourRegistrationFieldsetThree-items-item-row .CheckboxInput-label { width: calc(100% + 30px); } }</style> <style>@media only screen and (min-width: 768px) { .TourRegistrationFieldsetThree-items { width: 672px; max-width: 672px; } }</style> <style>@media only screen and (max-width: 568px) { .TourRegistrationCalendarComingSoon.left { left: 25%; width: 100%; margin-left: -25%; } } @media only screen and (min-width: 568px) { .TourRegistrationCalendarComingSoon.left { left: 0; width: auto; margin-left: 0; } }</style> <style>@media only screen and (max-width: 767px) { .ListWaterfall-items .grid-item { top: 0 !important; position: relative !important; left: 0 !important; } } .CategoryPage-pageLead-overlay .CategoryPage-pageLead-heading { color: white; } header [class$='-gateway'] { position: relative; z-index: 101; } [data-scrolling-header="true"] [class$="-searchOverlay"] { top: 80px; } .RichTextArticleBody .cms-textAlign-center { text-align: center; } .MapPage-mainContent[data-map-hide-legend="true"] .MapPage-map-legend-wrapper { display: none; }</style> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1"><title>Amazon's Leadership Principles - Canada About Amazon</title><meta name="description" content="Our Leadership Principles are more than inspirational wall hangings. Amazonians use the Leadership Principles every day as they're discussing ideas for new projects, deciding on the best solution for a customer's problem, or interviewing candidates."><meta name="keywords" content="Amazon employees,Amazon job interview,Amazon work culture,Amazon's Leadership Principles,bias for action,customer obsession,earn trust,interviewing at Amazon,ownership,raising the bar"><link rel="canonical" href="https://www.aboutamazon.ca/about-us/leadership-principles"><meta name="brightspot.contentId" content="00000182-5a33-dbdb-a7cb-feff53f60015"><meta property="fb:pages" content="438674779807085"> <meta property="og:title" content="Leadership Principles"> <meta property="og:url" content="https://www.aboutamazon.ca/about-us/leadership-principles"> <meta property="og:image" content="https://assets.aboutamazon.com/dims4/default/f133357/2147483647/strip/true/crop/1600x800+0+400/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fb7%2F95c34d494772ac847d0d885f8e7b%2Fsquid-orange-logo.jpg"> <meta property="og:image:url" content="https://assets.aboutamazon.com/dims4/default/f133357/2147483647/strip/true/crop/1600x800+0+400/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fb7%2F95c34d494772ac847d0d885f8e7b%2Fsquid-orange-logo.jpg"> <meta property="og:image:secure_url" content="https://assets.aboutamazon.com/dims4/default/f133357/2147483647/strip/true/crop/1600x800+0+400/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fb7%2F95c34d494772ac847d0d885f8e7b%2Fsquid-orange-logo.jpg"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="600"> <meta property="og:image:type" content="image/jpeg"> <meta property="og:image:alt" content="Amazon smile logo"> <meta property="og:description" content="We hold ourselves and each other accountable for demonstrating the Leadership Principles through our actions every day. Our Leadership Principles describe how Amazon does business, how leaders lead, and how we keep the customer at the centre of our decisions. Our unique Amazon culture, described by…"> <meta property="og:site_name" content="CA-EN About Amazon"> <meta property="og:type" content="website"> <meta name="twitter:card" content="summary_large_image"/> <meta name="twitter:description" content="We hold ourselves and each other accountable for demonstrating the Leadership Principles through our actions every day. Our Leadership Principles describe how Amazon does business, how leaders lead, and how we keep the customer at the centre of our decisions. Our unique Amazon culture, described by our Leadership Principles, helps us relentlessly pursue our mission of being Earth’s most customer-centric company, best employer, and safest place to work."/> <meta name="twitter:image" content="https://assets.aboutamazon.com/dims4/default/f133357/2147483647/strip/true/crop/1600x800+0+400/resize/1200x600!/quality/90/?url=https%3A%2F%2Famazon-blogs-brightspot.s3.amazonaws.com%2F41%2Fb7%2F95c34d494772ac847d0d885f8e7b%2Fsquid-orange-logo.jpg"/> <meta name="twitter:image:alt" content="Amazon smile logo"/> <meta name="twitter:site" content="@amazonca"/> <meta name="twitter:title" content="Leadership Principles"/> <meta property="fb:app_id" content="2194788737494754"> <link rel="alternate" href="https://www.aboutamazon.ca/about-us/leadership-principles" hreflang="en-CA" /><link rel="alternate" href="https://www.aboutamazon.ca/fr/qui-sommes-nous/principes-de-leadership" hreflang="fr-CA" /><link rel="apple-touch-icon" sizes="180x180" href="/apple-touch-icon.png"> <link rel="icon" type="image/png" href="/favicon-32x32.png"> <link rel="icon" type="image/png" href="/favicon-16x16.png"> <meta name="parsely-pub-date" content="2022-08-01T16:20:26Z" /><script type="application/ld+json">{"@context":"http://schema.org","@type":"Article","articleSection":"Workplace","url":"https://www.aboutamazon.ca/about-us/leadership-principles","dateModified":"2022-08-01T16:20:26.453Z","datePublished":"2022-08-01T16:20:26.453Z","image":[{"@context":"http://schema.org","@type":"ImageObject","url":"https://amazon-blogs-brightspot-lower.s3.amazonaws.com/about/00/92/0260aab44ee8a2faeafde18ee1da/amazon-logo-inverse.svg"}],"publisher":{"@type":"Organization","name":"CA-EN About Amazon","logo":{"@type":"ImageObject","url":"https://amazon-blogs-brightspot-lower.s3.amazonaws.com/about/00/92/0260aab44ee8a2faeafde18ee1da/amazon-logo-inverse.svg"},"parentOrganization":{"@type":"Organization","name":"Amazon","url":"https://www.amazon.com"}},"description":"Our Leadership Principles are more than inspirational wall hangings. 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target="_blank" data-cms-ai="0">@AmazonCA</a> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social"> <div class="NavigationSubnavItem"> <div class="NavigationSubnavItem-subtitle" data-social-service="Facebook"><svg><use xlink:href="#icon-facebook"/></svg>Facebook</div> <ul class="NavigationSubnavItem-items"> <li class="NavigationSubnavItem-items-item"><a class="NavigationLink" href="https://www.facebook.com/Amazoncanada/" target="_blank" data-cms-ai="0">Amazon Canada</a> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social"> <div class="NavigationSubnavItem"> <div class="NavigationSubnavItem-subtitle" data-social-service="YouTube"><svg><use xlink:href="#icon-youtube"/></svg>YouTube</div> <ul class="NavigationSubnavItem-items"> <li class="NavigationSubnavItem-items-item"><a class="NavigationLink" href="https://www.youtube.com/channel/UCG-AssGfswmo75GI3Yh7ueg" target="_blank" data-cms-ai="0">Amazon Canada</a> </li> 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class="Link" href="https://www.aboutamazon.com.au/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="in" href="https://www.aboutamazon.in/" target="_blank" data-cms-ai="0"><span>India</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.in/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div 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class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.sg/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/sg" target="_blank" data-cms-ai="0" ><span>Press Centre (English)</span></a> </li> </ul> </div> </div> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social LanguageHamburgerMenu-Subnav-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenu-SubnavItem"> <div class="NavigationSubnavItem-subtitle region LanguageHamburgerMenu-SubnavItem-subtitle">Europe</div> <ul class="NavigationSubnavItem-items LanguageHamburgerMenu-SubnavItem-items"> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="eu" href="https://www.aboutamazon.eu/" target="_blank" data-cms-ai="0"><span>European Union</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.eu/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="fr" href="http://www.aboutamazon.fr/" target="_blank" data-cms-ai="0"><span>France</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.fr/" target="_blank" data-cms-ai="0" ><span>About Amazon (Français)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/fr/press-release-archive" target="_blank" data-cms-ai="0" ><span>Press Center (Français)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="de" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0"><span>Germany</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.de/" target="_blank" data-cms-ai="0" ><span>About Amazon (Deutsch)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/de/archiv-pressemitteilungen" target="_blank" data-cms-ai="0" ><span>Newsroom (Deutsch)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="it" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0"><span>Italy</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.it/" target="_blank" data-cms-ai="0" ><span>About Amazon (Italiano)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="pl" href="https://aboutamazon.pl" target="_blank" data-cms-ai="0"><span>Poland</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://aboutamazon.pl" target="_blank" data-cms-ai="0" ><span>About Amazon (Polski)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="es" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0"><span>Spain</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0" ><span>About Amazon (Español)</span></a> </li> </ul> </div> </div> </li> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="uk" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0"><span>United Kingdom</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items LanguageHamburgerMenuInner-SubnavItem-items"> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0" ><span>About Amazon (English)</span></a> </li> <li class="NavigationSubnavItem-items-item locales LanguageHamburgerMenuInner-SubnavItem-items-item"> <a class="Link" href="https://press.aboutamazon.com/uk/" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </li> </ul> </div> </div> </li> </ul> </div> </li> <li class="NavigationSubnav-items-item NavigationSubnav-social LanguageHamburgerMenu-Subnav-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenu-SubnavItem"> <div class="NavigationSubnavItem-subtitle region LanguageHamburgerMenu-SubnavItem-subtitle">Americas</div> <ul class="NavigationSubnavItem-items LanguageHamburgerMenu-SubnavItem-items"> <li class="NavigationSubnavItem-items-item LanguageHamburgerMenu-SubnavItem-items-item"> <div class="NavigationSubnavItem LanguageHamburgerMenuInner-SubnavItem"> <a class="LanguagesMenuItem-link LanguageHamburgerMenuInner-SubnavItem-link" data-flag="us" href="http://www.aboutamazon.com/" target="_blank" data-cms-ai="0"><span>United States</span></a> <div class="LanguageHamburgerMenuInner-SubnavItem-wrapper"> <ul class="NavigationSubnavItem-items 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data-cms-ai="0" ><span>About Amazon (Italiano)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="pl" href="https://aboutamazon.pl" target="_blank" data-cms-ai="0"><span>Poland</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="https://aboutamazon.pl" target="_blank" data-cms-ai="0" ><span>About Amazon (Polski)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="es" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0"><span>Spain</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="https://www.aboutamazon.es/" target="_blank" data-cms-ai="0" ><span>About Amazon (Español)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="uk" href="http://www.aboutamazon.co.uk/" target="_blank" data-cms-ai="0"><span>United Kingdom</span></a> <div 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Center (English)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="mx" href="http://www.aboutamazon.mx" target="_blank" data-cms-ai="0"><span>Mexico</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="http://www.aboutamazon.mx" target="_blank" data-cms-ai="0" ><span>About Amazon (Español)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="ca" href="https://www.aboutamazon.ca/" target="" data-cms-ai="0"><span>Canada</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="https://www.aboutamazon.ca/" data-cms-ai="0" ><span>About Amazon (English)</span></a> <a class="Link" href="https://www.aboutamazon.ca/fr/" target="_blank" data-cms-ai="0" ><span>About Amazon (Français)</span></a> <a class="Link" href="http://press.aboutamazon.com/canada-press-center" target="_blank" data-cms-ai="0" ><span>Press Center (English)</span></a> </div> </div> <div class="LanguageMenuList-items-item"><a class="LanguagesMenuItem-link" data-flag="br" href="https://www.aboutamazon.com.br/" target="_blank" data-cms-ai="0"><span>Brazil</span></a> <div class="LanguagesMenuItem-languages"> <a class="Link" href="https://www.aboutamazon.com.br/" target="_blank" data-cms-ai="0" ><span>About Amazon (Português)</span></a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </ps-header> </div> <div class="mood-bgcolorListNavPage-header-statusBar"></div> </header> <div class="ListNavPage-contentWrapper" data-modulewell > <div class="ListNavPage-topContainer-background"></div> <div class="ListNavPage-topContainer" data-module data-inverse-module-colors="true"> <div class="ListNavPage-breadcrumbs"><a class="Link" href="https://www.aboutamazon.ca/about-us" data-cms-ai="0" ><span>Who We Are</span></a></div> <div class="ListNavPage-topContainer-leadDetails"> <div class="ListNavPage-topContainer-title"> <h1 class="ListNavPage-headline">Leadership Principles</h1> </div> <div class="ListNavPage-topContainer-textDetails"> <div class="ListNavPage-subHeadline">We hold ourselves and each other accountable for demonstrating the Leadership Principles through our actions every day. Our Leadership Principles describe how Amazon does business, how leaders lead, and how we keep the customer at the centre of our decisions. Our unique Amazon culture, described by our Leadership Principles, helps us relentlessly pursue our mission of being Earth’s most customer-centric company, best employer, and safest place to work.</div> </div> </div> </div> <div class="ListNavPage-aside-select-container"> <select class="ListNavPage-aside-select mobile"> <option value="" disabled selected>PAGE OVERVIEW</option> <option value="1.0" data-label="Customer Obsession">Customer Obsession</option> <option value="2.0" data-label="Ownership">Ownership</option> <option value="3.0" data-label="Invent and Simplify">Invent and Simplify</option> <option value="4.0" data-label="Are Right, A Lot">Are Right, A Lot</option> <option value="5.0" data-label="Learn and Be Curious">Learn and Be Curious</option> <option value="6.0" data-label="Hire and Develop the Best">Hire and Develop the Best</option> <option value="7.0" data-label="Insist on the Highest Standards">Insist on the Highest Standards</option> <option value="8.0" data-label="Think Big">Think Big</option> <option value="9.0" data-label="Bias for Action">Bias for Action</option> <option value="10.0" data-label="Frugality">Frugality</option> <option value="11.0" data-label="Earn Trust">Earn Trust</option> <option value="12.0" data-label="Dive Deep">Dive Deep</option> <option value="13.0" data-label="Have Backbone; Disagree and Commit">Have Backbone; Disagree and Commit</option> <option value="14.0" data-label="Deliver Results">Deliver Results</option> <option value="15.0" data-label="Strive to be Earth’s Best Employer">Strive to be Earth’s Best Employer</option> <option value="16.0" data-label="Success and Scale Bring Broad Responsibility">Success and Scale Bring Broad Responsibility</option> </select> </div> <div class="ListNavPage-background" data-modulewell> <bsp-listnav-page class="ListNavPage-wrapper" data-module> <main class="ListNavPage-main"> <article class="ListNavPage-mainContent"> <ul class="ListNavPage-items"> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Customer Obsession</div> </div> <div class="ListNavPageItem-body"><p>Leaders start with the customer and work backwards. They work vigorously to earn and keep customer trust. Although leaders pay attention to competitors, they obsess over customers.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Ownership</div> </div> <div class="ListNavPageItem-body"><p>Leaders are owners. They think long term and don’t sacrifice long-term value for short-term results. They act on behalf of the entire company, beyond just their own team. They never say “that’s not my job.”</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Invent and Simplify</div> </div> <div class="ListNavPageItem-body"><p>Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here.” As we do new things, we accept that we may be misunderstood for long periods of time.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Are Right, A Lot</div> </div> <div class="ListNavPageItem-body"><p>Leaders are right a lot. They have strong judgment and good instincts. They seek diverse perspectives and work to disconfirm their beliefs.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Learn and Be Curious</div> </div> <div class="ListNavPageItem-body"><p>Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Hire and Develop the Best</div> </div> <div class="ListNavPageItem-body"><p>Leaders raise the performance bar with every hire and promotion. They recognize exceptional talent, and willingly move them throughout the organization. Leaders develop leaders and take seriously their role in coaching others. We work on behalf of our people to invent mechanisms for development like Career Choice.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Insist on the Highest Standards</div> </div> <div class="ListNavPageItem-body"><p>Leaders have relentlessly high standards—many people may think these standards are unreasonably high. Leaders are continually raising the bar and drive their teams to deliver high-quality products, services, and processes. Leaders ensure that defects do not get sent down the line and that problems are fixed so they stay fixed.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Think Big</div> </div> <div class="ListNavPageItem-body"><p>Thinking small is a self-fulfilling prophecy. Leaders create and communicate a bold direction that inspires results. They think differently and look around corners for ways to serve customers.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Bias for Action</div> </div> <div class="ListNavPageItem-body"><p>Speed matters in business. Many decisions and actions are reversible and do not need extensive study. We value calculated risk taking.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Frugality</div> </div> <div class="ListNavPageItem-body"><p>Accomplish more with less. Constraints breed resourcefulness, self-sufficiency and invention. There are no extra points for growing headcount, budget size, or fixed expense.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Earn Trust</div> </div> <div class="ListNavPageItem-body"><p>Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team’s body odor smells of perfume. They benchmark themselves and their teams against the best.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Dive Deep</div> </div> <div class="ListNavPageItem-body"><p>Leaders operate at all levels, stay connected to the details, audit frequently, and are skeptical when metrics and anecdote differ. No task is beneath them.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Have Backbone; Disagree and Commit</div> </div> <div class="ListNavPageItem-body"><p>Leaders are obligated to respectfully challenge decisions when they disagree, even when doing so is uncomfortable or exhausting. Leaders have conviction and are tenacious. They do not compromise for the sake of social cohesion. Once a decision is determined, they commit wholly.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Deliver Results</div> </div> <div class="ListNavPageItem-body"><p>Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Strive to be Earth’s Best Employer</div> </div> <div class="ListNavPageItem-body"><p>Leaders work every day to create a safer, more productive, higher performing, more diverse, and more just work environment. They lead with empathy, have fun at work, and make it easy for others to have fun. Leaders ask themselves: Are my fellow employees growing? Are they empowered? Are they ready for what’s next? Leaders have a vision for and commitment to their employees’ personal success, whether that be at Amazon or elsewhere.</p></div> </div> </li> <li class="ListNavPage-items-item"> <div class="ListNavPageItem"> <div class="ListNavPageItem-titleContainer"> <div class="ListNavPageItem-title">Success and Scale Bring Broad Responsibility</div> </div> <div class="ListNavPageItem-body"><p>We started in a garage, but we’re not there anymore. We are big, we impact the world, and we are far from perfect. We must be humble and thoughtful about even the secondary effects of our actions. Our local communities, planet, and future generations need us to be better every day. We must begin each day with a determination to make better, do better, and be better for our customers, our employees, our partners, and the world at large. And we must end every day knowing we can do even more tomorrow. Leaders create more than they consume and always leave things better than how they found them.</p><p><i><span class="Enhancement-inline"><span class="Enhancement-item"><a class="Link" href="https://assets.aboutamazon.com/54/ac/2f9ee2474b1abf7293ba2813c403/amazon-leadership-principles-070621-ca.pdf" data-cms-ai="0" ><span>Download a reference copy of Amazon's Leadership Principles.</span></a></span></span></i></p></div> </div> </li> </ul> <div class="knotch_placeholder"></div> </article> </main> <aside class="ListNavPage-aside"> <div class="ListNavPage-aside-nav"> <ul class="ListNavPage-aside-nav-items"> <li class="ListNavPage-aside-nav-items-item" data-label="Customer Obsession"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Customer Obsession </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Ownership"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Ownership </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Invent and Simplify"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Invent and Simplify </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Are Right, A Lot"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Are Right, A Lot </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Learn and Be Curious"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Learn and Be Curious </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Hire and Develop the Best"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Hire and Develop the Best </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Insist on the Highest Standards"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Insist on the Highest Standards </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Think Big"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Think Big </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Bias for Action"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Bias for Action </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Frugality"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Frugality </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Earn Trust"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Earn Trust </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Dive Deep"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Dive Deep </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Have Backbone; Disagree and Commit"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Have Backbone; Disagree and Commit </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Deliver Results"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Deliver Results </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Strive to be Earth’s Best Employer"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Strive to be Earth’s Best Employer </div> </div> </li> <li class="ListNavPage-aside-nav-items-item" data-label="Success and Scale Bring Broad Responsibility"> <div class="ListNavPage-aside-itemContainer"> <div class="ListNavPage-aside-itemContainer-title"> Success and Scale Bring Broad Responsibility </div> </div> </li> </ul> </div> </aside> </bsp-listnav-page> </div> <div class="ListNavPage-stickyEnd" data-sticky-end></div> <div class="ListNavPage-below" data-modulewell><div data-module data-with-bg class="ListRelatedArticles"> <div data-width="full-width-constrained"> <bsp-list-related-articles-carousel class="ListRelatedArticles-wrapper"> <div class="ListRelatedArticles-topContainer"> <div class="ListRelatedArticles-content"> <div class="ListRelatedArticles-title">More from Amazon</div> </div> <div class="ListRelatedArticles-controls" data-aria-label-previous="Next" data-aria-label-next="Next"> </div> <div class="ListRelatedArticles-actions"> </div> </div> <ul class="ListRelatedArticles-items"> <li class="ListRelatedArticles-items-item"> <div class="PromoCard" data-content-type="article" > <div class="PromoCard-media"><a class="Link" 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