Communicating your product roadmap and vision

<!DOCTYPE html> <html lang="en"> <head> <link rel="dns-prefetch" href="https://sync.outbrain.com"> <link rel="dns-prefetch" href="https://ups.analytics.yahoo.com"> <link rel="dns-prefetch" href="https://ib.adnxs.com"> <link rel="dns-prefetch" href="https://www.google-analytics.com"> <link rel="dns-prefetch" href="https://fonts.googleapis.com"> <link rel="dns-prefetch" href="https://cdn.logrocket.io"> <link rel="preload" as="style" rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=33f2b61d58" /> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <title>Communicating your product roadmap and vision</title> <meta name="HandheldFriendly" content="True" /> <meta name="viewport" content="width=device-width, initial-scale=1.0" /> <link rel="stylesheet" type="text/css" href="https://www.gotomarketalliance.com/assets/built/screen.css?v=33f2b61d58" /> <meta name="author" content="Alison Haytor"> <script src="https://cdn.lr-ingest.io/LogRocket.min.js" crossorigin="anonymous"></script> <script> window.LogRocket && window.LogRocket.init('acara/sequel-main'); window.inArticleAdList; window.inArticleAdListDisabled; window.topNav; window.showGetCertCta; window.isTOCenabled; </script> <script> var ghosthunter_key = 'b1d2e55946ba49e939e2eba782'; window.isHiddenUpgradeVisible = false; </script> <script type="text/javascript"> function getParameterByName(name, url) { if (!url) url = window.location.href; name = name.replace(/[\[\]]/g, "\\$&"); var regex = new RegExp("[?&]" + name + "(=([^&#]*)|&|#|$)"), results = regex.exec(url); if (!results) return null; if (!results[2]) return ''; return decodeURIComponent(results[2].replace(/\+/g, " ")); } var action = getParameterByName('action'); if (action == 'signin') { window.location = '/account'; } if (window.location && window.location.search && window.location.search.includes('stripe=success')) { window.location = '/activate'; } </script> <meta name="description" content="Alison Hayter, Director of Product Marketing at Loopio, explains how to communicate your product roadmap and vision."> <link rel="icon" href="https://www.gotomarketalliance.com/content/images/size/w256h256/2024/07/android-chrome-192x192.png" type="image/png"> <link rel="canonical" href="https://www.productmarketingalliance.com/communicating-your-product-roadmap-and-vision/"> <meta name="referrer" content="no-referrer-when-downgrade"> <meta property="og:site_name" content="GTM Alliance"> <meta property="og:type" content="article"> <meta property="og:title" content="Communicating your product roadmap and vision"> <meta property="og:description" content="The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time."> <meta property="og:url" content="https://www.productmarketingalliance.com/communicating-your-product-roadmap-and-vision/"> <meta property="og:image" content="https://www.gotomarketalliance.com/content/images/size/w1200/2023/07/Screenshot-2023-07-19-at-14.23.11-1.png"> <meta property="article:published_time" content="2023-04-11T09:28:00.000Z"> <meta property="article:modified_time" content="2024-01-24T17:57:23.000Z"> <meta property="article:tag" content="Members-only articles"> <meta property="article:publisher" content="https://www.facebook.com/GotomarketAlliance"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="Communicating your product roadmap and vision"> <meta name="twitter:description" content="The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time."> <meta name="twitter:url" content="https://www.productmarketingalliance.com/communicating-your-product-roadmap-and-vision/"> <meta name="twitter:image" content="https://www.gotomarketalliance.com/content/images/size/w1200/2023/07/Screenshot-2023-07-19-at-14.23.11-1.png"> <meta name="twitter:label1" content="Written by"> <meta name="twitter:data1" content="Alison Haytor"> <meta name="twitter:label2" content="Filed under"> <meta name="twitter:data2" content="Members-only articles"> <meta name="twitter:site" content="@GTMAlliance"> <meta property="og:image:width" content="1200"> <meta property="og:image:height" content="803"> <script type="application/ld+json"> { "@context": "https://schema.org", "@type": "Article", "publisher": { "@type": "Organization", "name": "GTM Alliance", "url": "https://www.gotomarketalliance.com/", "logo": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" } }, "author": { "@type": "Person", "name": "Alison Haytor", "image": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/2023/07/Alison-Haytor.jpeg", "width": 465, "height": 465 }, "url": "https://www.gotomarketalliance.com/author/alison/", "sameAs": [] }, "headline": "Communicating your product roadmap and vision", "url": "https://www.gotomarketalliance.com/communicating-your-product-roadmap-and-vision/", "datePublished": "2023-04-11T09:28:00.000Z", "dateModified": "2024-01-24T17:57:23.000Z", "image": { "@type": "ImageObject", "url": "https://www.gotomarketalliance.com/content/images/size/w1200/2023/07/Screenshot-2023-07-19-at-14.23.11-1.png", "width": 1200, "height": 803 }, "keywords": "Members-only articles", "description": "The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time.", "mainEntityOfPage": "https://www.gotomarketalliance.com/communicating-your-product-roadmap-and-vision/" } </script> <meta name="generator" content="Ghost 5.101"> <link rel="alternate" type="application/rss+xml" title="GTM Alliance" href="https://www.gotomarketalliance.com/rss/"> <script defer src="https://cdn.jsdelivr.net/ghost/portal@~2.46/umd/portal.min.js" data-i18n="true" data-ghost="https://www.gotomarketalliance.com/" data-key="9548099499c20f0f7a6db1e74f" data-api="https://gtm-academy.ghost.io/ghost/api/content/" data-locale="en" crossorigin="anonymous"></script><style id="gh-members-styles">.gh-post-upgrade-cta-content, .gh-post-upgrade-cta { display: flex; flex-direction: column; align-items: center; font-family: -apple-system, BlinkMacSystemFont, 'Segoe UI', Roboto, Oxygen, Ubuntu, Cantarell, 'Open Sans', 'Helvetica Neue', sans-serif; text-align: center; width: 100%; color: #ffffff; font-size: 16px; } .gh-post-upgrade-cta-content { border-radius: 8px; padding: 40px 4vw; } .gh-post-upgrade-cta h2 { color: #ffffff; font-size: 28px; letter-spacing: -0.2px; margin: 0; padding: 0; } .gh-post-upgrade-cta p { margin: 20px 0 0; padding: 0; } .gh-post-upgrade-cta small { font-size: 16px; letter-spacing: -0.2px; } .gh-post-upgrade-cta a { color: #ffffff; cursor: pointer; font-weight: 500; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a:hover { color: #ffffff; opacity: 0.8; box-shadow: none; text-decoration: underline; } .gh-post-upgrade-cta a.gh-btn { display: block; background: #ffffff; text-decoration: none; margin: 28px 0 0; padding: 8px 18px; border-radius: 4px; font-size: 16px; font-weight: 600; } .gh-post-upgrade-cta a.gh-btn:hover { opacity: 0.92; }</style><script async src="https://js.stripe.com/v3/"></script> <script defer src="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/sodo-search.min.js" data-key="9548099499c20f0f7a6db1e74f" data-styles="https://cdn.jsdelivr.net/ghost/sodo-search@~1.5/umd/main.css" data-sodo-search="https://gtm-academy.ghost.io/" data-locale="en" crossorigin="anonymous"></script> <link href="https://www.gotomarketalliance.com/webmentions/receive/" rel="webmention"> <script defer src="/public/cards.min.js?v=33f2b61d58"></script> <link rel="stylesheet" type="text/css" href="/public/cards.min.css?v=33f2b61d58"> <script defer src="/public/comment-counts.min.js?v=33f2b61d58" data-ghost-comments-counts-api="https://www.gotomarketalliance.com/members/api/comments/counts/"></script> <script defer src="/public/member-attribution.min.js?v=33f2b61d58"></script><style>:root {--ghost-accent-color: #ffbe2c;}</style>  <script type="text/javascript"> var _iub = _iub || []; _iub.csConfiguration = {"askConsentAtCookiePolicyUpdate":true,"cookiePolicyInOtherWindow":true,"countryDetection":true,"enableFadp":true,"enableLgpd":true,"enableTcf":true,"floatingPreferencesButtonDisplay":"anchored-center-left","floatingPreferencesButtonZIndex":10,"gdprAppliesGlobally":false,"googleAdditionalConsentMode":true,"lang":"en","lgpdAppliesGlobally":false,"perPurposeConsent":true,"siteId":1712381,"tcfPurposes":{"2":"li_only","7":"li_only","8":"li_only","9":"li_only","10":"li_only","11":"li_only"},"cookiePolicyId":24731467,"i18n":{"en":{"banner":{"title":"The Alliance privacy & cookie controls","dynamic":{"body":"We use cookies to give you the best experience on our website. By continuing to browse, you agree to our cookie policy"}}}}, "banner":{ "acceptButtonColor":"#367AFF","acceptButtonDisplay":true,"backgroundColor":"#09100F","brandBackgroundColor":"#09100F","closeButtonRejects":true,"customizeButtonCaptionColor":"#F9F8F5","customizeButtonColor":"#292626","customizeButtonDisplay":true,"explicitWithdrawal":true,"fontSizeBody":"10px","fontSizeCloseButton":"24px","listPurposes":true,"logo":"https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/alliance-website/ALLIANCE%20FULL%20-%20Secondary_small.svg","linksColor":"#F9F8F5","ownerName":"The Alliance","position":"float-bottom-center","prependOnBody":true,"rejectButtonCaptionColor":"#F9F8F5","rejectButtonColor":"#292626","rejectButtonDisplay":true,"showPurposesToggles":true,"showTotalNumberOfProviders":true,"textColor":"#F9F8F5","acceptButtonCaption":"Accept all","rejectButtonCaption":"Reject" }}; </script> <script type="text/javascript" src="https://cs.iubenda.com/autoblocking/1712381.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/stub-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/tcf/safe-tcf-v2.js"></script> <script type="text/javascript" src="//cdn.iubenda.com/cs/iubenda_cs.js" charset="UTF-8" async></script>   <script type="text/javascript" id="hs-script-loader" async defer src="//js-eu1.hs-scripts.com/139496063.js"></script>  <script> window.blueprintStripeIdList = [ 'price_1N9VbGAKfVykkEecD62OZqS4', 'price_1LLSHPAKfVykkEecgnPvf1we', 'price_1Ot7pcAKfVykkEecowCx02Td', 'price_1N9VaKAKfVykkEecTUWRZgbU', 'price_1Ot7wyAKfVykkEec6WBFhJVJ' ]; </script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MJKFBZ8');</script>  <script>!function () {var reb2b = window.reb2b = window.reb2b || [];if (reb2b.invoked) return;reb2b.invoked = true;reb2b.methods = ["identify", "collect"];reb2b.factory = function (method) {return function () {var args = Array.prototype.slice.call(arguments);args.unshift(method);reb2b.push(args);return reb2b;};};for (var i = 0; i < reb2b.methods.length; i++) {var key = reb2b.methods[i];reb2b[key] = reb2b.factory(key);}reb2b.load = function (key) {var script = document.createElement("script");script.type = "text/javascript";script.async = true;script.src = "https://s3-us-west-2.amazonaws.com/b2bjsstore/b/" + key + "/reb2b.js.gz";var first = document.getElementsByTagName("script")[0];first.parentNode.insertBefore(script, first);};reb2b.SNIPPET_VERSION = "1.0.1";reb2b.load("1W6Z57HWP0OX");}();</script>  <script> (function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})(); </script> <script data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/dc82cf9a1e4605e6.js"></script>  <meta name="ahrefs-site-verification" content="66aece103bca959c12c16cf5b323db9dc7fa8ca10c21b52e1a86ed9e7c5153ff"> <script id='pixel-script-poptin' src='https://cdn.popt.in/pixel.js?id=5216131db94ff' async='true'></script> <script>!function(o,i){window.provesrc&&window.console&&console.error&&console.error("ProveSource is included twice in this page."),provesrc=window.provesrc={dq:[],display:function(){this.dq.push(arguments)}},o._provesrcAsyncInit=function(){provesrc.init({apiKey:"eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJhY2NvdW50SWQiOiI1ZWEyZTczNTRjNDQ0ZDQ1NzU0OWRhYWUiLCJpYXQiOjE1ODc3MzQzMjZ9.3BTkc-xMOUGxjeDJV_LuZh_FJ956iGxKa9mZGF4TRMA",v:"0.0.4"})};var r=i.createElement("script");r.type="text/javascript",r.async=!0,r["ch"+"ar"+"set"]="UTF-8",r.src="https://cdn.provesrc.com/provesrc.js";var e=i.getElementsByTagName("script")[0];e.parentNode.insertBefore(r,e)}(window,document);</script> <script> window.topNav = [ { name: 'Membership', itemList: [ { name: 'Membership plans', url: '#', desc: 'Pick your path', itemList: [ { name: 'Blueprint membership', url: '/go-to-market-blueprint/' }, { name: 'Team membership', url: '/signup/' } ] }, { name: 'Take a peek inside', url: '#', desc: 'See what the fuss is about', itemList: [ { name: 'Freemium membership', url: '/insider-membership-plan/' }, ] }, ] }, { name: 'Courses', url: 'https://learn.gotomarketalliance.com/trainings' }, { name: 'Events', itemList: [ { name: '#GTM24 Summits', desc: '#GTM24 events', url: 'https://events.gotomarketalliance.com/', itemList: [ { name: 'GTMNow | LinkedIn Live', desc: 'Monthly', url: 'https://www.gotomarketalliance.com/gtmnow/' } ] }, { name: 'GTM Meetups', desc: 'GTM Alliance Meetups', url: '#', itemList: [ ] }, { name: 'GTM Dinners', desc: 'Invitation only dinner series', url: '#', itemList: [ { name: 'Go-to-Dinner | Invites', desc: 'Get your exclusive invite now', url: '/exclusive-gtm-dinners/' }, { name: 'Go-to-Dinner | San Diego', desc: 'Coming soon', url: '#' } ] }, { name: 'Quick links', desc: 'Plan ahead or catch up', url: '#', itemList: [ { name: 'Request to present', url: 'https://events.gotomarketalliance.com/' }, { name: 'Catch up OnDemand', url: '/gtm-ondemand/' }, { name: 'All events', url: 'https://live.gotomarketalliance.com/' } ] }, ] }, { name: 'Resources', itemList: [ { name: 'Content hub', desc: 'GTM insights', url: '/signup', itemList: [ { name: 'Articles', url: '/articles/' }, { name: 'Podcast', url: 'https://alliance.ghost.io/podcasts/?filter=podcast-filter-community-gtma' }, { name: 'Reports', url: '/all-go-to-market-alliance-reports/' }, { name: 'Playbooks', url: '/all-go-to-market-alliance-ebooks/' }, { name: 'Guides', url: '/tag/guides/' }, { name: 'GTM Framework', url: '/the-go-to-market-framework/' }, { name: 'GTM IQ', url: '/go-to-market-iq/' }, { name: 'AMAs', desc: 'Coming soon', url: '#' }, { name: 'Create & contribute', url: '/create-and-contribute/' } ] }, { name: 'Podcasts', desc: 'Tune in to all things GTM', url: '#', itemList: [ { name: 'Go-to-Market Radio', url: 'https://alliance.ghost.io/podcast/gtma-go-to-market-radio/' }, { name: 'GTM-FM', url: 'https://alliance.ghost.io/podcast/gtma-gtm-fm/' } ] }, { name: 'Research & reports', desc: 'Industry insights from us', url: '#', itemList: [ { name: 'State of Go-to-Market report 2024', url: '/the-state-of-go-to-market-report/', desc: 'New!' }, { name: 'The Partner-Led Growth Playbook', url: '/the-partner-led-growth-playbook/' }, { name: 'The Tools of Choice Report', url: '/the-go-to-market-tools-of-choice/' }, { name: 'The AI for Go-to-Market Playbook', url: '/the-ai-for-go-to-market-playbook/' }, { name: 'Go-to-Market Playbook', url: '/the-cross-functional-go-to-market-playbook/' }, { name: 'Go-to-Market Motions Playbook', url: '/the-go-to-market-motions-playbook/' }, { name: 'Product launch cheatsheet', desc: 'Coming soon', url: '#' } ] }, { name: 'Newsletters', desc: 'Get your monthly fix', url: '/', itemList: [ { name: 'GTM newsletter', desc: 'Signup to the monthly email', url: '/sign-up-to-our-newsletter/' } ] }, ] }, { name: 'Community', itemList: [ { name: 'Network', desc: 'How to reach us', url: '#', itemList: [ { name: 'GTM Alliance Slack Community', desc: 'Network with your GTM peers', url: '/join-the-gtm-slack-community/' }, { name: 'Strategy Alliance Slack Community', desc: 'Network with your strategy peers', url: 'https://www.gotomarketalliance.com/join-the-strategy-alliance-slack-community/' }, { name: 'GTM Ambassadors', desc: 'Become one today', url: 'https://www.gotomarketalliance.com/go-to-market-alliance-ambassador/' }, { name: 'Meetups', desc: 'GTM Alliance Meetups', url: '/gtm-alliance-meetups/' }, { name: 'GTM Alliance ambassadors', desc: 'Meet our ambassadors', url: 'https://www.gotomarketalliance.com/meet-our-ambassadors/' } ] }, { name: 'Learn', url: '#', desc: 'Level up your career', itemList: [ { name: 'Ones to Watch in Go-to-Market 2025', desc: 'Nominate your favorite GTM thought leaders for recognition.', url: '/ones-to-watch/' }, { name: 'GTM Alliance Awards 2024 | Finalists', url: 'https://www.gotomarketalliance.com/go-to-market-awards-2024-your-finalists-2/' }, { name: 'GTM Alliance Awards 2023 | Winners', desc: '2023 Award winners', url: '/gtm-awards-2023-your-winners/' }, { name: 'GTM Alliance LinkedIn', desc: 'Join your GTM peers on LinkedIn', url: 'https://www.linkedin.com/company/78987159/admin/' }, { name: 'GTM Alliance Customer Advisory Board', url: '/gtm-alliance-customer-advisory-board/' } ] }, ] }, { name: 'About', itemList: [ { name: 'The basics', desc: 'Our journey & how to reach us', url: '#', itemList: [ { name: 'Mission', url: '/about-us/' }, { name: 'The team', url: '/meet-the-team/' }, { name: 'Contact', url: '/contact-us/' } ] }, { name: 'Get involved', desc: 'Get your name published', url: '/', itemList: [ { name: 'Create & contribute', url: '/create-and-contribute/' }, { name: 'Partner with us', url: '/partner-with-us/' }, ] }, ] }, { name: "What's new?", url: '#', class: 'nav-whats-new' } ]; </script> <script> if (window.location.pathname === '/articles/') { document.title = 'GTM articles | GTM Academy'; } </script> <script> const eventsCalendar = [ { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Strategies to gain and sustain leadership buy-in', date: 'August 21', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: ROI unlocked: Demonstrating value and accelerating revenue', date: 'September 11 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Elevating RevOps to drive organizational change', date: 'October 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Building a data-driven GTM strategy', date: 'November 20 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Courses-workshops/Revenue-Labs-assets/GTM_Membership_Dashboard_Images_Learning_%20(1).png', name: 'Revenue Labs workshop: Powering the customer journey with RevOps excellence', date: 'December 9 2024', location: 'Online', type: 'Workshops', description: 'Join an expert instructor and your peers in this members-only workshop series to elevate your go-to-market game.', buttonText: 'Sign up here', url: 'https://www.gotomarketalliance.com/revenue-labs-workshops/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Using%20data%20to%20manage%20sales.png', name: 'Using data to manage sales', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Create dashboards & processes that deliver the right information for you and your sales reps.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20tactics%20-%20conversations.png', name: 'Sales tactics: conversations', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Tap into tried and tested strategies you can implement in the all-important initial sales calls.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/GTMA_events_calendar/Sales%20metrics.png', name: 'Sales metrics', date: '2025', location: 'Online', type: 'Virtual courses', description: 'Discover the right sales metrics for your org and how to successfully track them.', buttonText: 'Become a member', url: 'https://www.gotomarketalliance.com/go-to-market-blueprint/', }, { image: 'https://pma-assets-external.ams3.cdn.digitaloceanspaces.com/Events-Calendar/GTMA/GTMLA%2024.png', name: '#GTM24 Los Angeles', date: 'April 24-25 2025', location: 'North America', type: 'Summits', description: 'Master the Go-to-Market challenge; accelerate your success with insights and best practices from industry leaders.', buttonText: 'Sign up here', url: 'https://events.gotomarketalliance.com/location/losangeles', }, // Add more as needed ]; </script> <script>(function(w,r){w._rwq=r;w[r]=w[r]||function(){(w[r].q=w[r].q||[]).push(arguments)}})(window,'rewardful');</script> <script async src='https://r.wdfl.co/rw.js' data-rewardful='737c05'></script> <script src="https://tag.clearbitscripts.com/v1/pk_bebaa9db4ca35af82ab4d629c9fade2b/tags.js" referrerpolicy="strict-origin-when-cross-origin"></script> <script> window.isTOCenabled = true; </script> </head> <body class="home-template post-template tag-members-only-articles"> <div class="site-wrapper"> <div class="inner nav-wrapper"> <div class="site-header-content"> <a href="/"> <div class="site-title"> <img class="site-logo" src="/content/images/size/w600/2024/07/GTM-FULL-LOGO-SECONDARY--ON-WHITE-.png" alt="GTM Alliance" /> </div> </a> </div> <nav class="site-nav"> <div class="site-nav-left"> <div class="nav-login"> <a class="button primary small" href="/signin/">Log in</a> <a class="button primary small button-green" href="/signup">Membership</a> </div> <div class="nav-icons" data-ghost-search> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512"><path d="M505 442.7L405.3 343c-4.5-4.5-10.6-7-17-7H372c27.6-35.3 44-79.7 44-128C416 93.1 322.9 0 208 0S0 93.1 0 208s93.1 208 208 208c48.3 0 92.7-16.4 128-44v16.3c0 6.4 2.5 12.5 7 17l99.7 99.7c9.4 9.4 24.6 9.4 33.9 0l28.3-28.3c9.4-9.4 9.4-24.6.1-34zM208 336c-70.7 0-128-57.2-128-128 0-70.7 57.2-128 128-128 70.7 0 128 57.2 128 128 0 70.7-57.2 128-128 128z"/></svg> </div>  <div class="modular-navigation"></div> <div class="nav-icons nav-mobile-modular"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg> </div>  </div> </nav> <script> if (window.topNav) { document.addEventListener('mouseover', (evt) => { let targetElement = evt.target; do { if (targetElement instanceof Element && targetElement.closest('.site-nav-left') || targetElement instanceof Element && targetElement.closest('.modular-navigation') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation-main') || targetElement instanceof Element && targetElement.classList.contains('modular-navigation')) { return; } targetElement = targetElement.parentNode; } while (targetElement); const thisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (!document.querySelector('.modular-navigation-item-wrapper-active')) return; for (let i = 0; i < thisElementChildrenWrapper.length; i++) { thisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 10); } const thisElementChildrenWrapperThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); const selectAllThisElementChildrenWrapperSubThird = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper-active'); for (let i = 0; i < thisElementChildrenWrapperThird.length; i++) { thisElementChildrenWrapperThird[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapperThird[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSubThird.length; c++) { selectAllThisElementChildrenWrapperSubThird[c].classList.remove('modular-navigation-item-sub-third-wrapper-active'); selectAllThisElementChildrenWrapperSubThird[c].style.display = 'none'; } }, 10); } }); const getModularNavigation = document.querySelector('.modular-navigation'); function modularNavHandleOnClik(event) { const thisElement = event.target; const thisElementParent = thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-wrapper'); const selectAllThisElementChildrenWrapperSub = document.querySelectorAll('.modular-navigation-item-sub-wrapper-active'); if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; for (let c = 0; c < selectAllThisElementChildrenWrapperSub.length; c++) { selectAllThisElementChildrenWrapperSub[c].classList.remove('modular-navigation-item-sub-wrapper-active'); selectAllThisElementChildrenWrapperSub[c].style.display = 'none'; } }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-wrapper-active'); }, 1); }, 10); } function modularNavHandleOnClikSub(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-wrapper-active'); }, 1); }, 10); } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } } function modularNavHandleOnClikSubThird(event) { const thisElement = event.target; const thisElementParent = thisElement.classList.contains('modular-navigation-item') ? thisElement : thisElement.parentNode; const thisElementChildrenWrapper = thisElementParent.querySelector('.modular-navigation-item-sub-third-wrapper'); if (thisElementChildrenWrapper) { if (thisElementChildrenWrapper.classList.contains('modular-navigation-item-sub-third-wrapper-active')) { thisElementChildrenWrapper.classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { thisElementChildrenWrapper.style.display = 'none'; }, 310); return; } const selectAllThisElementChildrenWrapper = document.querySelectorAll('.modular-navigation-item-sub-third-wrapper'); for (let i = 0; i < selectAllThisElementChildrenWrapper.length; i++) { if (selectAllThisElementChildrenWrapper[i].classList.contains('modular-navigation-item-sub-third-wrapper-active')) { selectAllThisElementChildrenWrapper[i].classList.remove('modular-navigation-item-sub-third-wrapper-active'); setTimeout(() => { selectAllThisElementChildrenWrapper[i].style.display = 'none'; }, 310); } } setTimeout(() => { thisElementChildrenWrapper.style.display = 'flex'; setTimeout(() => { thisElementChildrenWrapper.classList.add('modular-navigation-item-sub-third-wrapper-active'); }, 1); }, 10); } } for (let i = 0; i < topNav.length; i++) { const thisModNav = topNav[i]; const thisModNavWrapper= document.createElement('div'); thisModNavWrapper.classList.add('modular-navigation-wrapper'); if (thisModNav.itemList) { const thisModNavMain = document.createElement('div'); thisModNavMain.classList.add('modular-navigation-main'); thisModNavMain.classList.add('modular-navigation-main-width-list'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); thisModNavMain.addEventListener('mouseenter', modularNavHandleOnClik); const thisModItemWrapper = document.createElement('div'); thisModItemWrapper.classList.add('modular-navigation-item-wrapper'); for (var b = 0; b < thisModNav.itemList.length; b++) { const thisModItem = thisModNav.itemList[b]; if (thisModItem.itemList) { } if (!thisModItem.url && !thisModItem.itemList) continue; const thisModNavItem = thisModItem.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItem.classList.add('modular-navigation-item'); thisModNavItem.classList.add('modular-navigation-item-list-wrapper'); if (thisModItem.class) thisModNavItem.classList.add(thisModItem.class); if (thisModItem.url) thisModNavItem.setAttribute('href', thisModItem.url); if (thisModItem.target) thisModNavItem.setAttribute('target', thisModItem.target); const thisModNavHtext = document.createElement('h5'); thisModNavHtext.textContent = thisModItem.name ? thisModItem.name : ''; thisModNavItem.appendChild(thisModNavHtext); if (thisModItem.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItem.desc; thisModNavItem.appendChild(thisModNavPtext); } if (thisModItem.itemList) { const thisModNavItemSubWrapper = document.createElement('div'); thisModNavItemSubWrapper.classList.add('modular-navigation-item-sub-wrapper'); for (let d = 0; d < thisModItem.itemList.length; d++) { const thisModItemSub = thisModItem.itemList[d]; const thisModNavItemSub = thisModItemSub.itemList ? document.createElement('div') : document.createElement('a'); thisModNavItemSub.classList.add('modular-navigation-item-third'); thisModNavItemSub.classList.add('modular-navigation-item'); if (thisModItemSub.class) thisModNavItemSub.classList.add(thisModItemSub.class); if (thisModItemSub.url) thisModNavItemSub.setAttribute('href', thisModItemSub.url); if (thisModItemSub.target) thisModNavItemSub.setAttribute('target', thisModItemSub.target); const thisModNavHtext = document.createElement('h6'); thisModNavHtext.textContent = thisModItemSub.name ? thisModItemSub.name : ''; thisModNavItemSub.appendChild(thisModNavHtext); if (thisModItemSub.desc) { const thisModNavPtext = document.createElement('p'); thisModNavPtext.textContent = thisModItemSub.desc; thisModNavItemSub.appendChild(thisModNavPtext); } thisModNavItemSubWrapper.appendChild(thisModNavItemSub); } thisModNavItem.appendChild(thisModNavItemSubWrapper); } thisModItemWrapper.appendChild(thisModNavItem); } thisModNavWrapper.appendChild(thisModItemWrapper); } else { const thisModNavMain = document.createElement('a'); thisModNavMain.classList.add('modular-navigation-main'); if (thisModNav.class) thisModNavMain.classList.add(thisModNav.class); thisModNavMain.setAttribute('href', thisModNav.url); if (thisModNav.target) thisModNavMain.setAttribute('target', thisModNav.target); thisModNavMain.textContent = thisModNav.name ? thisModNav.name : ''; thisModNavWrapper.appendChild(thisModNavMain); } getModularNavigation.appendChild(thisModNavWrapper); } const getModularNavMobile = document.querySelector('.nav-mobile-modular'); const thisModNavClose = document.createElement('div'); thisModNavClose.classList.add('modular-navigation-close'); thisModNavClose.innerHTML = '<svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512"><path d="M16 132h416c8.837 0 16-7.163 16-16V76c0-8.837-7.163-16-16-16H16C7.163 60 0 67.163 0 76v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16zm0 160h416c8.837 0 16-7.163 16-16v-40c0-8.837-7.163-16-16-16H16c-8.837 0-16 7.163-16 16v40c0 8.837 7.163 16 16 16z"/></svg>'; getModularNavigation.appendChild(thisModNavClose); thisModNavClose.addEventListener('click', function() { getModularNavigation.classList.remove('modular-navigation-visible'); }); getModularNavMobile.addEventListener('click', function() { getModularNavigation.classList.add('modular-navigation-visible'); }); } if (document.querySelector('.nav-jobs a')) document.querySelector('.nav-jobs a').setAttribute('target', '_blank'); if (document.querySelector('.nav-pmm-q-a a')) document.querySelector('.nav-pmm-q-a a').setAttribute('target', '_blank'); </script> </div> <div class="search-results"> <div class="search-results-close"> x close </div> <div id="search-field-wrapper"> <form> <input id="search-field" class="st-default-search-input" placeholder="Start typing..."/> </form> </div> <div id="results" class="st-search-container">Nothing to display...</div> <div class="search-tags"> <div class="search-tags-view">or view by:</div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> <div class="social-links social-links-fixed"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1 " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/ " target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-members-only-articles "> <section class="post-full-content Members-only articles"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime="2023-04-11">11 April 2023</time> <span class="reading-time">5 min read</span> </section> <h1 class="post-full-title">Communicating your product roadmap and vision</h1> <section class="post-full-meta"> <a href="/tag/members-only-articles/">Members-only articles</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <section class="author-card"> <a href="/author/alison/"> <img class="author-profile-image" src="/content/images/size/w300/2023/07/Alison-Haytor.jpeg" alt="Alison Haytor" /> <section class="author-card-content"> <h4 class="author-card-name">Alison Haytor</h4> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2023/07/Screenshot-2023-07-19-at-14.23.11-1.png);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p>The product roadmap is the most important communication and planning tool that your product management counterparts own. The roadmap offers a high-level visual summary of the product vision and the direction your product will be taking over time.</p><p>Depending on the company you work for, your product roadmap may include upcoming features and feature improvements, integrations, and other technical considerations. </p><p>If you <em>don’t</em> have consistent visibility and easy access to your product roadmap, you’ll need to advocate for that visibility and access, so put it on your to-do list immediately to reach out to your product management function and request this access, as well as a walk-through.</p><p>One of the most common frustrations in collaborating with product managers is the desire to be brought in sooner in the process. Product marketers want to be brought in early in the discovery phase when the decisions are being made about what type of functionality to build and for whom.</p><p>Unfortunately, many product marketers instead find themselves being brought in far more reactively, when functionality is already in development or - far worse - is ready to be released.</p><p>How do we change this dynamic? To earn trust and be seen as a partner to Product, you need to focus on adding value. This is how we earn our seats in those earlier conversations. </p><p>So, what role exactly does Product Marketing play when it comes to the roadmap and how do we add value? You should aim to act as a key contributor and a champion of the product roadmap. Let’s talk about what this looks like.</p><p>While the <a href="https://www.productmarketingalliance.com/your-guide-to-go-to-market-strategies/?ref=gotomarketalliance.com">go-to-market</a> motion is typically owned by Product Marketing, the <a href="https://www.productmarketingalliance.com/why-you-need-a-public-product-roadmap/?ref=gotomarketalliance.com">product roadmap</a> is owned by Product Management. Although this is commonly understood, it’s important for Product Marketing to remember that as we approach conversations about the roadmap.</p><p>We can and should have a unique level of understanding and access to the product roadmap, but we should seek to <em>influence</em> the roadmap and <em>partner</em> on roadmap strategy and communication <em>without</em> overstepping. Accidentally overstep here and you may run the risk of damaging your relationship with product management.</p><p>This is because the product roadmap and overarching product strategy are often going to be very hot, sometimes heavily debated topics of conversation within the organization, impacting many cross-functional teams who are all very invested in different ways.</p><p>Customer Success Managers are hearing feedback from customers who are threatening to <a href="https://www.productmarketingalliance.com/your-ultimate-guide-to-churn/?ref=gotomarketalliance.com">churn</a> if certain features aren’t prioritized on the roadmap. Sales may believe they are losing deals to the competition based on the lack of integrations and will push for their inclusion on the roadmap</p><p>Even the C-suite, founders and investors are likely to have opinions about the roadmap. That’s a <em>lot</em> to take in!</p><p>In fact, one of the most challenging aspects of being a product manager can be managing the various stakeholders who would seek to influence the product roadmap, and so in some organizations, the product roadmap can be a touchy subject for Product Managers. This is an opportunity for Product Marketers to lean into our empathy.</p><h2 id="how-to-position-yourself-as-a-partner">How to position yourself as a partner<br></h2><p>Rather than being one more voice clamoring for attention, we should aim to again position ourselves as <strong><em>partners</em></strong>. There are three ways that I would suggest you do this.</p><ol><li>Provide insights and context that help product managers make roadmap decisions</li><li>Assist in communicating the roadmap in a scalable way</li><li>Publicly support and help contextualize roadmap decisions that have been made</li></ol><p>Let’s dive into each of these a bit more. </p><h3 id="filter-through-the-noise">Filter through the noise<br></h3><p>One of the most valuable roles Product Marketing can play is to help the Product team filter through all the noise.</p><p>Where possible, you can provide product managers with additional data and context to be able to make product roadmap decisions effectively, so that they can be communicated throughout the organization with confidence.</p><p>A few examples of the kinds of insights that can be valuable inputs for Product Management include aggregated data on why your company wins and loses new business deals, information on customers that churn for product-related reasons, and information about other competitive solutions in the marketplace.</p><h3 id="communicate-the-scalability-of-the-roadmap">Communicate the scalability of the roadmap <br></h3><p>Next, assist them in communicating the roadmap in a scalable way. Your product roadmap may be internal-facing only, customer-facing, or even market-facing. You may also have different versions of your roadmap for different audiences.</p><p>Product Managers want and need to have ownership over roadmap decisions, but I’ve found them to be far less territorial when it comes to communicating those decisions. They often <em>welcome</em> support here, and this can give you a great foot in the door when it comes to being involved in roadmap conversations. </p><p>At my organization, we have an internal-facing roadmap that’s reviewed and updated weekly by the product management team, and then progress on the roadmap is discussed bi-weekly with a cross-functional go-to-market team.</p><p>Quarterly, Product Management and Product Marketing collaborate to update two slides that are made available for use by our Sales and Customer Success teams. These two slides communicate what might be considered an edited version of our product roadmap.</p><p>On the first slide we highlight three different areas: recently released features, features that are coming soon, and features that are coming next. On the second slide, we provide a little bit more context on some of the bigger, more exciting features that are in those coming soon & coming next buckets. </p><p>Customer success loves to leverage these slides in renewal conversations to demonstrate momentum and show all of the functionality we’re continually adding to our product.</p><p>Sales will also leverage these slides later on in the sales cycle to demonstrate transparency and get prospects excited about our focus on always building more value for our customers.</p><p>By making these slides available, Product Marketing is able to help streamline much of the roadmap questions and conversations that might otherwise have to be fielded by Product Managers on a more ad hoc basis. </p><p>This is just one example - you may find that a different form of communication makes sense for your company and your roadmap. Brainstorm with your product management team and test out some ideas!</p><h3 id="publicly-support-product-managers">Publicly support Product Managers<br></h3><p>Finally, your product managers will always be grateful for your public support of their roadmap decisions. And they’ll be far more enthusiastic about discussing their reasons for those roadmap decisions with you if they know that you’ll use that information to help them communicate with the rest of the organization. </p><p>It can be helpful to remember and to reinforce with others that the Product Manager’s main goal is to drive business value by creating an exceptional customer experience. This is a goal that <strong><em>everyone</em></strong> across the organization should be able to relate to and empathize with - and it’s not an easy one to execute.</p><p>There’ll almost by nature be disagreements about how to achieve this. And this is why the ongoing conversation about the product roadmap is important and highly strategic. Passion around this topic is a <strong><em>good</em></strong> thing and it can signal that employees care and are engaged.</p><p>Sometimes, items on the roadmap will be deprioritized or even removed from the roadmap entirely. This can be a cause for frustration across the organization.</p><p>As many Product Managers will remind us, roadmaps are designed to communicate <strong><em>intent</em></strong>, not <strong><em>commitment</em></strong>. This is an important distinction, and it’s one that many stakeholders across the organization struggle with.</p><p>Roadmaps are plans that are subject to shift based on changing market conditions or evolving company objectives.</p><p>Product Marketing can offer support to the Product team by reinforcing this message across the company, and by again helping to communicate the context around why and how product roadmap decisions are being made.</p><p>This'll be greatly appreciated by the Product organization, and is a fantastic way to position yourself as a trusted partner.</p> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Like what you see? Then check out tonnes more.</h2> <p class="post-upgrade-cta-desc"> From exclusive content by industry experts and an ever-increasing bank of templates, to 100s of hours’ worth of presentations and mentors, our membership plans are packed with awesome sales enablement resources. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="/signup">Subscribe now</a> </div> </div> </aside> <aside class="post-upgrade-cta get-cert-cta" style="display:none;"> <div class="post-upgrade-cta-content"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" class="site-logo" /> <h2>Get product marketing certified.</h2> <p class="post-upgrade-cta-desc"> PMMC™ unleashes product marketers’ potential. Lauded by leading lights like Facebook and HubSpot, it offers expert insights, priceless tuition, and awesome resources. No topic missed. No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors post-full-authors-with-bio"> <section class="author-card"> <div class="post-full-authors-content"> <p>Written by: </p> </div> <a href="/author/alison/"> <img class="author-profile-image" src="/content/images/size/w300/2023/07/Alison-Haytor.jpeg" alt="Alison Haytor" /> <section class="author-card-content"> <h4 class="author-card-name">Alison Haytor</h4> <p>Alison Haytor is the Director of Product Marketing at Loopio.</p> <div class="post-full-footer-right"> <div class="author-card-button">Read More</div> </div> </section> </a> </section> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <article class="read-next-card"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/members-only-articles/">Members-only articles</a></h3> </header> <div class="read-next-card-content"> <ul> <li> <h4><a href="/4-key-steps-to-breaking-departmental-silos-and-fuelling-growth/">4 key steps to breaking departmental silos and fuelling growth</a></h4> <div class="read-next-card-meta"> <p><time datetime="2024-11-22">22 Nov 2024</time> – 7 min read</p> </div> </li> <li> <h4><a href="/transform-your-go-to-market-strategy-with-ai-automation/">Expert tips to transform your go-to-market strategy with AI & automation</a></h4> <div class="read-next-card-meta"> <p><time datetime="2024-11-08">8 Nov 2024</time> – 9 min read</p> </div> </li> <li> <h4><a href="/scaling-your-go-to-market-strategy-for-every-organization-size/">Scaling your go-to-market strategy: Expert tactics for every organization size</a></h4> <div class="read-next-card-meta"> <p><time datetime="2024-10-25">25 Oct 2024</time> – 8 min read</p> </div> </li> </ul> </div> <footer class="read-next-card-footer"> <a href="/tag/members-only-articles/">See all 50 posts →</a> </footer> </article> </aside> </article> </div> </main> <div class="floating-header"> <div class="floating-header-logo"> <a href="https://www.gotomarketalliance.com"> <img src="/content/images/size/w100/2024/07/android-chrome-192x192.png" alt="GTM Alliance icon" /> <span>GTM Alliance</span> </a> </div> <span class="floating-header-divider">—</span> <div class="floating-header-title">Communicating your product roadmap and vision</div> <div class="floating-header-share"> <a class="floating-header-share-tw" href="https://twitter.com/share?text=Communicating%20your%20product%20roadmap%20and%20vision&url=https://www.gotomarketalliance.com/communicating-your-product-roadmap-and-vision/" onclick="window.open(this.href, 'share-twitter', 'width=550,height=235');return false;"> <?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a class="floating-header-share-fb" href="https://www.facebook.com/sharer/sharer.php?u=https://www.gotomarketalliance.com/communicating-your-product-roadmap-and-vision/" onclick="window.open(this.href, 'share-facebook','width=580,height=296');return false;"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 32 32"><path d="M19 6h5V0h-5c-3.86 0-7 3.14-7 7v3H8v6h4v16h6V16h5l1-6h-6V7c0-.542.458-1 1-1z"/></svg> </a> <a class="floating-header-share-linkedin" href="https://www.linkedin.com/shareArticle?mini=true&url=https://www.gotomarketalliance.com/communicating-your-product-roadmap-and-vision/" onclick="window.open(this.href, 'share-facebook','width=580,height=496');return false;"> <?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> </div> <progress id="reading-progress" class="progress" value="0"> <div class="progress-container"> <span class="progress-bar"></span> </div> </progress> </div>  <link rel="stylesheet" href="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.10.0/tocbot.css" />  <script src="https://cdnjs.cloudflare.com/ajax/libs/tocbot/4.10.0/tocbot.min.js"></script> <script> if (window.isTOCenabled) { document.querySelector('.toc-container').innerHTML = '<div class="toc"></div>'; tocbot.init({ tocSelector: '.toc', contentSelector: '.post-content' }); } </script> <div class="footer"> <div class="footer-wrapper"> <div class="site-footer-content"> <div class="site-footer-content-logo"> <a href="/"> <img src="https://www.gotomarketalliance.com/assets/img/sales/GTM%20FULL%20LOGO%20WHITE.svg?v=33f2b61d58" /> </a> </div> <div class="site-footer-content-title"> Our mission is to help organizations and leaders drive company-wide alignment and unity around go-to-market strategy. </div> </div> <div class="site-footer-social social-links"> <a href="https://www.linkedin.com/company/go-to-market-academy " target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 20 20" style="enable-background:new 0 0 20 20;" xml:space="preserve"> <g> <g> <path class="st0" d="M18.5,0h-17C0.7,0,0,0.6,0,1.4v17.1C0,19.4,0.7,20,1.5,20h17c0.8,0,1.5-0.6,1.5-1.4V1.4C20,0.6,19.3,0,18.5,0 z M5.9,17H3V7.5h3V17z M4.4,6.2c-1,0-1.7-0.8-1.7-1.7c0-0.9,0.8-1.7,1.7-1.7c0.9,0,1.7,0.8,1.7,1.7C6.2,5.4,5.4,6.2,4.4,6.2z M17,17h-3v-4.6c0-1.1,0-2.5-1.5-2.5c-1.5,0-1.8,1.2-1.8,2.5V17h-3V7.5h2.8v1.3h0c0.4-0.8,1.4-1.5,2.8-1.5c3,0,3.6,2,3.6,4.5V17z" /> </g> </g> </svg> </a> <a href="https://twitter.com/GoToMarketAcad1" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?> <svg viewBox="0 0 24 24" aria-hidden="true" class="r-18jsvk2 r-4qtqp9 r-yyyyoo r-16y2uox r-8kz0gk r-dnmrzs r-bnwqim r-1plcrui r-lrvibr r-lrsllp"> <g> <path d="M18.244 2.25h3.308l-7.227 8.26 8.502 11.24H16.17l-5.214-6.817L4.99 21.75H1.68l7.73-8.835L1.254 2.25H8.08l4.713 6.231zm-1.161 17.52h1.833L7.084 4.126H5.117z"> </path> </g> </svg> </a> <a href="https://www.facebook.com/GotomarketAcademy/" target="_blank"><?xml version="1.0" encoding="iso-8859-1"?>  <svg version="1.1" id="Capa_1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 10.385 20" style="enable-background:new 0 0 10.385 20;" xml:space="preserve"> <g> <path id="f_1_" d="M6.742,20v-9.122h3.061l0.459-3.556h-3.52v-2.27c0-1.029,0.285-1.731,1.762-1.731 l1.882-0.001V0.139C10.06,0.097,8.943,0,7.643,0C4.928,0,3.07,1.657,3.07,4.699v2.622H0v3.556h3.07V20H6.742z"/> </g> </svg> </a> <a href="https://www.instagram.com/gotomarket_alliance/?locale=es_US" target="_blank"><?xml version="1.0" encoding="utf-8"?>  <svg version="1.1" id="Logo" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink" x="0px" y="0px" viewBox="0 0 512 512" style="enable-background:new 0 0 512 512;" xml:space="preserve"> <g> <path d="M256,49.47c67.27,0,75.23,0.26,101.8,1.47c24.56,1.12,37.9,5.22,46.78,8.67c11.76,4.57,20.15,10.03,28.97,18.84 c8.82,8.82,14.28,17.21,18.84,28.97c3.45,8.88,7.55,22.22,8.67,46.78c1.21,26.56,1.47,34.53,1.47,101.8s-0.26,75.23-1.47,101.8 c-1.12,24.56-5.22,37.9-8.67,46.78c-4.57,11.76-10.03,20.15-18.84,28.97c-8.82,8.82-17.21,14.28-28.97,18.84 c-8.88,3.45-22.22,7.55-46.78,8.67c-26.56,1.21-34.53,1.47-101.8,1.47s-75.24-0.26-101.8-1.47c-24.56-1.12-37.9-5.22-46.78-8.67 c-11.76-4.57-20.15-10.03-28.97-18.84c-8.82-8.82-14.28-17.21-18.84-28.97c-3.45-8.88-7.55-22.22-8.67-46.78 c-1.21-26.56-1.47-34.53-1.47-101.8s0.26-75.23,1.47-101.8c1.12-24.56,5.22-37.9,8.67-46.78c4.57-11.76,10.03-20.15,18.84-28.97 c8.82-8.82,17.21-14.28,28.97-18.84c8.88-3.45,22.22-7.55,46.78-8.67C180.77,49.73,188.73,49.47,256,49.47 M256,4.08 c-68.42,0-77,0.29-103.87,1.52c-26.81,1.22-45.13,5.48-61.15,11.71c-16.57,6.44-30.62,15.05-44.62,29.06 C32.36,60.37,23.74,74.42,17.3,90.98c-6.23,16.02-10.49,34.34-11.71,61.15C4.37,179,4.08,187.58,4.08,256 c0,68.42,0.29,77,1.52,103.87c1.22,26.81,5.48,45.13,11.71,61.15c6.44,16.57,15.05,30.62,29.06,44.62 c14.01,14.01,28.05,22.62,44.62,29.06c16.02,6.23,34.34,10.49,61.15,11.71c26.87,1.23,35.45,1.52,103.87,1.52s77-0.29,103.87-1.52 c26.81-1.22,45.13-5.48,61.15-11.71c16.57-6.44,30.62-15.05,44.62-29.06c14.01-14.01,22.62-28.05,29.06-44.62 c6.23-16.02,10.49-34.34,11.71-61.15c1.23-26.87,1.52-35.45,1.52-103.87s-0.29-77-1.52-103.87c-1.22-26.81-5.48-45.13-11.71-61.15 c-6.44-16.57-15.05-30.62-29.06-44.62c-14.01-14.01-28.05-22.62-44.62-29.06c-16.02-6.23-34.34-10.49-61.15-11.71 C333,4.37,324.42,4.08,256,4.08L256,4.08z"/> <path d="M256,126.64c-71.45,0-129.36,57.92-129.36,129.36S184.55,385.36,256,385.36S385.36,327.45,385.36,256 S327.45,126.64,256,126.64z M256,339.97c-46.38,0-83.97-37.6-83.97-83.97s37.6-83.97,83.97-83.97c46.38,0,83.97,37.6,83.97,83.97 S302.38,339.97,256,339.97z"/> <circle cx="390.48" cy="121.52" r="30.23"/> </g> </svg> </a> <a href="https://www.tiktok.com/@gtm_alliance" target="_blank"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" fill="currentColor" class="bi bi-tiktok" viewBox="0 0 16 16"> <path d="M9 0h1.98c.144.715.54 1.617 1.235 2.512C12.895 3.389 13.797 4 15 4v2c-1.753 0-3.07-.814-4-1.829V11a5 5 0 1 1-5-5v2a3 3 0 1 0 3 3z"/> </svg></a> <a href="https://youtube.com/@go-to-marketalliance1743?si=ndCnA_HJxNEhjMOj" target="_blank"> <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 176 124"><defs><style>.cls-1{fill:#fff;}</style></defs><path class="cls-1" d="M180.32,53.36A22.12,22.12,0,0,0,164.76,37.7C151,34,96,34,96,34s-55,0-68.76,3.7A22.12,22.12,0,0,0,11.68,53.36C8,67.18,8,96,8,96s0,28.82,3.68,42.64A22.12,22.12,0,0,0,27.24,154.3C41,158,96,158,96,158s55,0,68.76-3.7a22.12,22.12,0,0,0,15.56-15.66C184,124.82,184,96,184,96S184,67.18,180.32,53.36ZM78,122.17V69.83L124,96Z" transform="translate(-8 -34)"/></svg> </a> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ABOUT </div> <ul role="menu"> <li class="nav-home nav-current" role="menuitem"><a href="/create-and-contribute/">Contribute</a></li> <li class="nav-tag" role="menuitem"><a href="/partner-with-us/">Media Guide</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/about-us/">Mission</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/contact-us/">Contact</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/go-to-market-academy-privacy-policy">Privacy Policy</a></li> <li class="nav-advisory-board" role="menuitem"><a href="/terms-and-conditions">Terms of Service</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> RESOURCES </div> <ul role="menu"> <li class="nav-tag" role="menuitem"><a href="/articles">Articles</a></li> <li class="nav-tag" role="menuitem"><a href="/sign-up-to-our-newsletter/">Newsletter</a></li> </ul> </div> <div class="site-footer-links"> <div class="site-footer-links-title"> ACADEMY </div> <ul role="menu"> <li class="nav-advisory-board" role="menuitem"><a href="https://learn.gotomarketacademy.com/">All courses</a></li> </ul> </div> <div class="site-footer-categories"> <div class="site-footer-categories-title"> Learn </div> <a href="/tag/competitive-intelligence/">COMPETITIVE INTELLIGENCE</a> <a href="/tag/customer-success/">CUSTOMER SUCCESS</a> <a href="/tag/go-to-market-strategy/">GO-TO-MARKET STRATEGY</a> <a href="/tag/pricing-strategy/">PRICING STRATEGY</a> <a href="/tag/product-launch/">PRODUCT LAUNCH</a> <a href="/tag/product-market-fit/">PRODUCT-MARKET FIT</a> <a href="/tag/product-marketing/">PRODUCT MARKETING</a> <a href="/tag/product-positioning/">PRODUCT POSITIONING</a> <a href="/tag/sales-enablement/">SALES ENABLEMENT</a> </div> </div> </div> </div>  <script> var images = document.querySelectorAll('.kg-gallery-image img'); images.forEach(function (image) { var container = image.closest('.kg-gallery-image'); var width = image.attributes.width.value; var height = image.attributes.height.value; var ratio = width / height; container.style.flex = ratio + ' 1 0%'; }) </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJKFBZ8" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <script> var beamer_config = { product_id : 'ejbmsIIe47160', //DO NOT CHANGE: This is your product code on Beamer selector : '.nav-whats-new' }; </script> <script type="text/javascript" src="https://app.getbeamer.com/js/beamer-embed.js" defer="defer"></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.js?v=33f2b61d58" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.fitvids.js?v=33f2b61d58" ></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/ghost-lunr.js?v=33f2b61d58" defer></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/search.js?v=33f2b61d58" defer></script> <script type="text/javascript" src="https://www.gotomarketalliance.com/assets/built/jquery.fitvids.js?v=33f2b61d58"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, {passive: true}); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; thisinPostAd.style.backgroundImage = 'url('+getRandAdItem.img+')'; thisinPostAd.setAttribute('href', getRandAdItem.url); thisinPostAd.setAttribute('target', '_blank'); getSelectPostContentItem.parentNode.insertBefore(thisinPostAd, getSelectPostContentItem.nextSibling); } const getCertCta = document.querySelector('.get-cert-cta'); if (window.showGetCertCta && getCertCta) { getCertCta.style.display = 'block'; } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg", user_type: "gtm" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

CINXE.COM

Communicating your product roadmap and vision