Google shares update on next step toward phasing out third-party cookies in Chrome

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is testing Tracking Protection, a new feature that limits cross-site tracking. </p> </div> </div> <div class="article-meta__container"> <div class="article-meta__content"> <div class="article-meta__author"> <div class="article-meta__author-noimage" data-component="uni-monogram" data-author="Anthony Chavez"> </div> <div class="article-meta__author-info"> <div class="article-meta__author-name">Anthony Chavez</div> <div class="article-meta__author-title"> VP, Privacy Sandbox </div> </div> </div> </div> <div class="article-share__wrapper" data-analytics-module='{ "module_name": "Hero Share", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class ="uni-social-share uni-social-share--desktop" data-component="uni-social-share-dropdown" > <a aria-label="Share" class="uni-social-share__trigger" role="button" tabindex="0" aria-expanded="false" data-analytics='{ "event": "page interaction", "category": "social", "action": "menu", "label": "label" 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style="--height-percentage: 41.7%;"> <div class="aspect-ratio-image__container"> <img srcset="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/1percent_Blog_Header.gif 600w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/1percent_Blog_Header.gif 1200w, https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/1percent_Blog_Header.gif 1600w" sizes="(max-width: 599px) 100vw, (max-width: 1023px) 600px, 1024px" src="https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/1percent_Blog_Header.gif" fetchpriority="high" alt="GIF showing prompt popping up in Chrome" class="aspect-ratio-image__image"> </div> </div> </figure> </div> </div> <section class="uni-container article-container"> <div class="uni-wrapper article-container__wrapper"> <div class="uni-content uni-blog-article-container article-container__content " data-reading-time="true" data-component="uni-article-body"> <google-read-aloud-player data-analytics-module='{ "event": "module_impression", "module_name": "ai_audio", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }' data-date-modified="2023-12-14T14:00:05.095115+00:00" data-progress-bar-style="half-wave" data-api-key="AIzaSyBLT6VkYe-x7sWLZI2Ep26-fNkBKgND-Ac" data-article-style="style9" data-tracking-ids="G-HGNBTNCHCQ,G-6NKTLKV14N" data-voice-list="en.ioh-pngnat:Cyan,en.usb-pngnat:Lime" data-layout-style="style1" data-highlight-mode="word-over-paragraph" data-highlight-text-color="#000000" data-highlight-word-background="#8AB4F8" data-highlight-paragraph-background="#D2E3FC" data-background="linear-gradient(180deg, #F1F3F4 0%, #F8F9FA 100%)" data-foreground-color="#202124" data-font="600 16px Google Sans, sans-serif" data-box-shadow="0px 1px 3px 1px rgba(60, 64, 67, 0.15)" style=min-height:55px;display:block;max-width:726px;margin-left:auto;margin-right:auto;margin-bottom:36px; > </google-read-aloud-player> <script async src="https://www.gstatic.com/readaloud/player/web/api/js/api.js"></script>  <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="9j61g">When it comes to improving privacy on the web, the work is never finished. That's why in Chrome, we continue to invest in <a href="https://www.google.com/chrome/#safe">features that protect your data and provide more control over how it’s used</a>. This includes taking steps to limit the ability to track your activity across different websites.</p><p data-block-key="a697d">On January 4, we'll begin testing Tracking Protection, a new feature that limits cross-site tracking by restricting website access to third-party cookies by default. We'll roll this out to 1% of Chrome users globally, a key milestone in our <a href="https://privacysandbox.com/">Privacy Sandbox initiative</a> to phase out third-party cookies for everyone in the second half of 2024, subject to addressing any remaining competition concerns from the UK’s Competition and Markets Authority.</p><h2 data-block-key="dco7p">The role of third-party cookies</h2><p data-block-key="1rofi">Third-party cookies have been a fundamental part of the web for nearly three decades. While they can be used to track your website activities, sites have also used them to support a range of online experiences — like helping you log in or showing you relevant ads.</p><p data-block-key="3ltfh">With the Privacy Sandbox, we’re taking a responsible approach to phasing out third-party cookies in Chrome. We’ve built new tools for sites that <a href="https://developers.google.com/privacy-sandbox/3pcd">support key use cases</a>, and <a href="https://privacysandbox.com/open-web/#the-privacy-sandbox-timeline">provided time for developers</a> to make the transition. And as we introduce Tracking Protection, we’re starting with a small percentage of Chrome users so developers can test their readiness for a web without third-party cookies.</p><h2 data-block-key="3bfk0">What to expect from Tracking Protection</h2><p data-block-key="39vvi">Participants for Tracking Protection are selected randomly — and if you’re chosen, you’ll get notified when you open Chrome on either desktop or Android.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class="article-image__is-caption "> <img alt="Laptop and mobile phone showing Tracking Protection prompt" src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Privacy-Sandbox_1-Blog-In-.width-100.format-webp_031AJtV.webp " class="article-image--full" loading="lazy" data-loading='{ "mobile": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Privacy-Sandbox_1-Blog-In-.width-500.format-webp_lFLKpjM.webp", "desktop": "https://storage.googleapis.com/gweb-uniblog-publish-prod/images/Chrome_Privacy-Sandbox_1-Blog-In.width-1000.format-webp_5VmVIeM.webp" }' > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="y8cnc">If you’re selected for Tracking Protection, you’ll see a notification.</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="9j61g">And that’s it! As you browse the web, third-party cookies will be restricted by default, limiting the ability to track you across different websites.</p><p data-block-key="592ri">If a site doesn’t work without third-party cookies and Chrome notices you’re <a href="https://support.google.com/chrome/answer/95647?visit_id=638367106514757710-1186883119&p=pause_protections&rd=1#user_bypass&zippy=%2Callow-third-party-cookies-temporarily-for-a-specific-site">having issues</a> — like if you refresh a page multiple times — we’ll prompt you with an option to temporarily re-enable third-party cookies for that website from the eye icon on the right side of your address bar.</p></div> </div> </div> <div class="article-image" data-analytics-module='{ "module_name": "Inline Images", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class="article-image__is-caption "> <img alt="Cursor clicking on eye icon and enabling third-party cookies for a site that isn't working" src=" https://storage.googleapis.com/gweb-uniblog-publish-prod/original_images/PS_1_Popup_EN.gif " class="article-image--full" > </div> <figcaption class="article-image__caption article-image__is-caption-image "><div class="rich-text"><p data-block-key="y8cnc">You can re-enable third-party cookies by clicking on the eye icon.</p></div></figcaption> </div> <div class="module--text module--text__article" data-analytics-module='{ "module_name": "Paragraph", "section_header": "The next step toward phasing out third\u002Dparty cookies in Chrome" }'> <div class="uni-paragraph article-paragraph" data-component="uni-article-paragraph"> <div class="rich-text"><p data-block-key="9j61g">As we work to make the web more private, we’ll provide businesses with tools to succeed online so that high quality content remains freely accessible — whether that’s news articles, videos, educational information, community sites or other forms of web content. 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