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Agencies - Aurora

<!DOCTYPE html> <!--[if lt IE 7]> <html lang="en" class="ie ie6 lte9 lte8 lte7"> <![endif]--> <!--[if IE 7]> <html lang="en" class="ie ie7 lte9 lte8 lte7"> <![endif]--> <!--[if IE 8]> <html lang="en" class="ie ie8 lte9 lte8"> <![endif]--> <!--[if IE 9]> <html lang="en" class="ie ie9 lte9"> <![endif]--> <!--[if gt IE 9]> <html lang="en"> <![endif]--> <!--[if !IE]><!--> <html lang="en"> <!--<![endif]--> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://aurora.dawn.com/agencies","20200916054932","https://web.archive.org/","web","/_static/", "1600235372"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <!-- meta --> <meta charset="utf-8"> <meta name="viewport" content="width=device-width,minimum-scale=1,initial-scale=1"> <!--[if IE]> <meta http-equiv="X-UA-Compatible" content="IE=edge" /> <![endif]--> <title>Agencies - Aurora</title> <meta name="subject" content="Founded in 1998, AURORA is Pakistan's leading advertising, marketing and media magazine. Published by The Dawn Media Group, AURORA is widely recognised as the voice of the advertising industry."/> <meta name="description" content="AURORA is Pakistan's leading advertising, marketing and media magazine; it is widely recognised as the voice of the industry."/> <meta property="fb:app_id" content="323694191004296"/> <meta property="og:locale" content="en_US"/> <link rel="canonical" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/"/> <link rel="archives" href="https://aurora.dawn.com/archive/agencies"/> <link rel="index" href="https://aurora.dawn.com/agencies"/> <meta property="og:image" content="https://web.archive.org/web/20200916054932im_/http://aurora.dawn.com/_img/social-default.jpg"/> <meta name="twitter:image" content="https://web.archive.org/web/20200916054932im_/http://aurora.dawn.com/_img/social-default.jpg"/> <script type="application/ld+json"> {"@context":"https:\/\/web.archive.org\/web\/20200916054932\/http:\/\/schema.org","@type":"organization","logo":"https:\/\/web.archive.org\/web\/20200916054932\/https:\/\/aurora.dawn.com\/_img\/logo.png","name":"Aurora Magazine","url":"https:\/\/web.archive.org\/web\/20200916054932\/https:\/\/aurora.dawn.com","sameAs":["","https:\/\/web.archive.org\/web\/20200916054932\/https:\/\/twitter.com\/auroramag","",""],"potentialAction":{"@type":"SearchAction","target":"https:\/\/web.archive.org\/web\/20200916054932\/https:\/\/aurora.dawn.com\/search?cx=partner-pub-8258178831251847:bv07ib-e2ch&ie=UTF-8&q={search_term_string}","query-input":"required name=search_term_string"}} </script> <script type="application/ld+json"> {"@context": "https://web.archive.org/web/20200916054932/http://schema.org", "@type": "BreadcrumbList","itemListElement": [{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20200916054932\/https:\/\/aurora.dawn.com\/agencies","name":"Agencies"}}]} </script> <link rel="stylesheet" href="https://web.archive.org/web/20200916054932cs_/https://aurora.dawn.com/_css/all.20200831160810.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200916054932cs_/https://aurora.dawn.com/_css/shameaurora.20200811155209.css" media="all"> <link rel="stylesheet" href="https://web.archive.org/web/20200916054932cs_/https://aurora.dawn.com/_css/roboto.20200811155209.css" media="all"> <script src="https://web.archive.org/web/20200916054932js_/https://code.jquery.com/jquery-3.2.1.min.js" defer="true"></script> <script src="https://web.archive.org/web/20200916054932js_/https://aurora.dawn.com/_js/all.20200902171909.js" defer="true"></script> <script src="https://web.archive.org/web/20200916054932js_/https://aurora.dawn.com/_js/admin.20200831160810.js" defer="true"></script> <link rel="preload" as="style" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/_css/all.20200831160810.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/_css/shameaurora.20200811155209.css"> <link rel="preload" as="style" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/_css/roboto.20200811155209.css"> <link rel="preload" as="script" href="https://web.archive.org/web/20200916054932/https://code.jquery.com/jquery-3.2.1.min.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/_js/all.20200902171909.js"> <link rel="preload" as="script" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/_js/admin.20200831160810.js"> <link rel="dns-prefetch preconnect" href="i.dawn.com"> <link rel="dns-prefetch preconnect" href="code.jquery.com"> <!-- - - - - - - adsense:header start - - - - - - --> <script async="async" src="https://web.archive.org/web/20200916054932js_/https://www.googletagservices.com/tag/js/gpt.js"></script> <script type="text/javascript"> var googletag = googletag || {}; googletag.cmd = googletag.cmd || []; googleAdsSlots = []; googletag.cmd.push(function() { googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-DESKTOP-TOP', [[728,90],[970,90],[970,250]], 'div-gpt-ad-1510380105517-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-BOTTOM', [728,90], 'div-gpt-ad-1509519280329-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-LB-728x90-MIDDLE', [728,90], 'div-gpt-ad-1455520357400-2').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-ASA-MOBILE-TOP', [[320,50],[728,90],[320,100]], 'div-gpt-ad-1518611317921-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-DESKTOP-1x1', [1,1], 'div-gpt-ad-1535620321579-0').addService(googletag.pubads())); googleAdsSlots.push(googletag.defineSlot('/1029551/DAWN-STICKY-MOBILE-1x1', [1,1], 'div-gpt-ad-1542969151399-0').addService(googletag.pubads())); googletag.pubads().set("document_language", "en"); googletag.pubads().collapseEmptyDivs(); googletag.pubads().setTargeting('site', 'aurora.dawn.com'); googletag.pubads().setTargeting('category', 'Agencies'); googletag.pubads().disableInitialLoad(); googletag.enableServices(); }); function render(divId) { var cookieValue = "; " + document.cookie; var cookieParts = cookieValue.split("; " + divId + "="); if (cookieParts.pop().split(';').shift() != divId) { googletag.cmd.push(function() {googletag.display(divId)}); } else { if (divId) { var adContainer = document.getElementById(divId).closest('.ad'); adContainer.classList.remove('block', 'sm:block'); adContainer.classList.add('hidden'); } else { console.log('Error: Ad not found divid: ' + divId); } } } </script> <!-- - 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- - - end:refresh slots - - - - --> <!-- - - - - start:google - - - - --> <script type="text/javascript"> (function (i,s,o,g,r,a,m) {i['GoogleAnalyticsObject']=r;i[r]=i[r]||function () { (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','//web.archive.org/web/20200916054932/https://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-40396753-4', 'auto'); ga('set', 'dimension1', 'Agencies'); ga('require', 'displayfeatures'); ga('send', 'pageview'); </script> <!-- - - - - end:google - - - - --> <!-- - - - - start:chartbeat - - - - --> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <!-- - - - - end:chartbeat - - - - --> </head> <body class="agencies"> <div class="aux-content" style="overflow: hidden;"> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1510380105517-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad p-3.25 ad--top-leaderboard block sm:hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script> render('div-gpt-ad-1518611317921-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1535620321579-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1535620321579-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:1px;max-height:1px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1542969151399-0" class="ad__wrapper__slot" style="width:1px;height:1px;"> <script> render('div-gpt-ad-1542969151399-0') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-6.75 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="flex no-gutters"> <div class="flex__item sm:w-1/3 w-full"> <div class="logo-container mb-3.25 ml-6.75 pl-3.25"> <a href="/web/20200916054932/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-purple-dark">Promoting excellence in advertising</h3> </div> </div> <div class="flex__item sm:w-1/6 w-full"></div> <div class="flex__item sm:w-1/2 w-full"> <div class="search-container absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20200916054932im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20200916054932/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20200916054932im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box hidden sm:inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search w-2/3 p-1 sm:w-full m-1.5 text-grey border border-solid border-pink-light" data-remember="false" placeholder="Search" required id="q" type="text" name="q" value=""></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-3.25 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20200916054932/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20200916054932/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--most-read "><a class="" href="/web/20200916054932/https://aurora.dawn.com/most-read">Most Read</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20200916054932/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--blogs "><a class="" href="/web/20200916054932/https://aurora.dawn.com/blogs">Blogs</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 sm:p-6.75 mx-auto my-0"> <main class="px-3.25 pb-3.25 mb-3"> <h2 dir="auto" class="badge inline-flex text-7.5 font-light uppercase p-0 mb-6.75 align-middle">Agencies</h2> <div class="flex"> <div class="flex__item lg:w-7/12 w-full"> <div class="slideshow theme mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{&quot;dots&quot;:true,&quot;dotsClass&quot;:&quot;slideshow__pager &quot;,&quot;asNavFor&quot;:null,&quot;cssEase&quot;:&quot;ease&quot;,&quot;speed&quot;:250,&quot;autoplaySpeed&quot;:6000,&quot;slidesToScroll&quot;:1,&quot;slidesToShow&quot;:1,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;responsive&quot;: [{&quot;breakpoint&quot;: 767,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}},{&quot;breakpoint&quot;: 575,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143527" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143527/a-few-of-my-favourite-things"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/large/2019/09/5d8269c0006bf.jpg" alt="A Few of my Favourite Things"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title text:5-center-normal-px:3.25 --> <h2 dir="auto" data-layout="story" data-id="1143527" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143527/a-few-of-my-favourite-things" class="story__link "><strong>A Few of my Favourite Things</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">A review of some of the recent advertising campaigns. </div> <!-- box/social --> <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143527&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=A%20Few%20of%20my%20Favourite%20Things&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143527&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143527" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143527">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1143531" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143531/remembering-number-2-clifton"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/large/2019/09/5d88f54989b60.jpg" alt="Remembering Number 2, Clifton"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title text:5-center-normal-px:3.25 --> <h2 dir="auto" data-layout="story" data-id="1143531" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143531/remembering-number-2-clifton" class="story__link "><strong>Remembering Number 2, Clifton</strong> </a></h2> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Sarmad Ali, MD, The Jang Group and CEO recalls a special address. </div> <!-- box/social --> <div class=" social--bottom social--left"> <div class="social social--icon social--facebook float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143531&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-1.55 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Remembering%20Number%202%2C%20Clifton&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143531&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143531" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-1.55"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143531">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div> </div> <div class="flex__item lg:w-5/12 w-full"> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143446" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143446/is-your-agency-stuck-in-the-mushy-middle"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/thumbnail/2019/05/5ce09f5720233.jpg" alt="Is your agency stuck in the mushy middle?"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143446" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143446/is-your-agency-stuck-in-the-mushy-middle" class="story__link "><strong>Is your agency stuck in the mushy middle?</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143446&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Is%20your%20agency%20stuck%20in%20the%20mushy%20middle%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143446&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143446" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143446">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143422" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143422/you-are-the-hashtag"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/thumbnail/2019/03/5c9dcc712c5e7.jpg" alt="You are the hashtag"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143422" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143422/you-are-the-hashtag" class="story__link "><strong>You are the hashtag</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143422&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=You%20are%20the%20hashtag&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143422&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143422" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143422">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143324" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143324/meeting-greater-expectations"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/thumbnail/2018/12/5c1a8517a228d.jpg" alt="Meeting greater expectations"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143324" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143324/meeting-greater-expectations" class="story__link "><strong>Meeting greater expectations</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143324&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Meeting%20greater%20expectations&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143324&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143324" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143324">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-6.75 equalize" data-id="1143289" data-layout="story"> <!-- box/image --> <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143289/changing-the-dynamics-of-the-agency-talent-pool"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/thumbnail/2018/12/5c17d92b3abd4.jpg" alt="Changing the dynamics of the agency talent pool"/></picture></a></div> </figure> <!-- box/label --> <!-- box/title center-text:4-m:2-lighter --> <h2 dir="auto" data-layout="story" data-id="1143289" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143289/changing-the-dynamics-of-the-agency-talent-pool" class="story__link "><strong>Changing the dynamics of the agency talent pool</strong> </a></h2> <!-- box/social --> <div class=" social--top"> <div class="social social--icon social--facebook float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143289&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Changing%20the%20dynamics%20of%20the%20agency%20talent%20pool&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143289&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143289" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block "> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143289">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> </div></div> </div> <div class="flex__item w-full"> <div class="my-6.75 pt-6.75 pb-3.25"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> </div> <div class="flex__item lg:w-2/3 w-full"> <div class=" mt-2 slideshow--list "> <div class="clear-both"> <div class="slideshow--row__item active float-left" data-id="0" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143338" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143338" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143338/setting-up-a-gig-driven-agency" class="story__link "><strong>Setting up a gig-driven agency</strong> </a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143338/setting-up-a-gig-driven-agency"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2019/01/5c49613240f2e.jpg" alt="Setting up a gig-driven agency"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Interview with Salman Ali, Fahad Bombaywala and Umair Ahmed, co-Founders, Sandpaper. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143338&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Setting%20up%20a%20gig-driven%20agency&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143338&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143338" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143338">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143189" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143189" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143189/so-you-want-to-start-an-ad-agency" class="story__link "><strong>So you want to start an ad agency?</strong> </a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143189/so-you-want-to-start-an-ad-agency"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2018/10/5bbc85f4895a1.jpg" alt="So you want to start an ad agency?"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">6 points to consider if you want to establish your own advertising agency. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143189&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=So%20you%20want%20to%20start%20an%20ad%20agency%3F&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143189&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143189" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143189">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="2" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1143195" data-layout="story"> <!-- box/label --> <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="Opinion" href="/web/20200916054932/https://aurora.dawn.com/agencies/opinion" class=" text-3 ">Opinion</a></span> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1143195" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143195/agency-makeover" class="story__link "><strong>Agency makeover</strong> </a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1143195/agency-makeover"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2018/08/5b776c5e57f72.jpg" alt="Agency makeover"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Khalid Naseem on why agencies are failing to integrate the communications function. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143195&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Agency%20makeover&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143195&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1143195" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1143195">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1140828" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1140828" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1140828/how-to-win-international-awards" class="story__link "><strong>How to win international awards?</strong> </a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1140828/how-to-win-international-awards"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2018/08/5b64405a61c28.jpg" alt="How to win international awards?"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">A guide for the agencies who want to make it big on the international front. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140828&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=How%20to%20win%20international%20awards%3F&amp;url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140828&amp;counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1140828" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1140828">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="4" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1142813" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1142813" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1142813/the-creativity-that-drives-the-change" class="story__link "><strong>The creativity that drives the change</strong></a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1142813/the-creativity-that-drives-the-change"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2017/12/5a36e580aaa06.jpg" alt="The creativity that drives the change"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Interview with Aamir Allibhoy, Regional GM, BBDO Pakistan. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142813&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=The%20creativity%20that%20drives%20the%20change&amp;url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142813&amp;counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1142813" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1142813">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1141981" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1141981" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1141981/dear-client-you-are-fired" class="story__link "><strong>Dear client, you are fired!</strong></a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1141981/dear-client-you-are-fired"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2017/04/58eb79cc2e536.jpg" alt="Dear client, you are fired!"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">An exasperated adman on the classic symptoms of a nightmare client. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141981&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Dear%20client%2C%20you%20are%20fired%21&amp;url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141981&amp;counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141981" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1141981">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> </div><div class="clear-both"> <div class="slideshow--row__item float-left" data-id="6" style="width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1142560" data-layout="story"> <!-- box/label --> <span dir="auto" class="badge inline-flex text-3 border border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-1.5 mb-3.25 align-middle"><a title="Awards" href="/web/20200916054932/https://aurora.dawn.com/agencies/awards" class=" text-3 ">Awards</a></span> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1142560" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1142560/why-awards-matter" class="story__link "><strong>Why awards matter</strong></a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1142560/why-awards-matter"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2017/11/5a165dc79c8ee.jpg" alt="Why awards matter"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Awards can inspire greatness; in celebrating the craft of advertising and design they can raise the bar of our work. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1142560&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Why%20awards%20matter&amp;url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1142560&amp;counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1142560" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1142560">&nbsp;</a> </div></div></article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="width:49%;"> <!-- - - - article - - - --> <article class="box story mb-6.75 p-3.25 theme equalize" data-id="1141629" data-layout="story"> <!-- box/label --> <!-- box/title normal-text:4.5 --> <h2 dir="auto" data-layout="story" data-id="1141629" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1141629/off-the-beaten-track" class="story__link "><strong>Off the beaten track</strong></a></h2> <!-- box/image --> <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 media--no-margin-bottom "> <div class="media__item "><a title="" href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/1141629/off-the-beaten-track"><picture><img src="https://web.archive.org/web/20200916054932im_/https://i.dawn.com/medium/2016/12/58597887d8503.jpg" alt="Off the beaten track"/></picture></a></div> </figure> <!-- box/excerpt --> <div dir="auto" class="story__excerpt text-3 font-normal ">Shahvaar Ali Khan, Co-Founder, Farigh Four, in profile. </div> <!-- box/social --> <div class=" social--bottom"> <div class="social social--icon social--facebook float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141629&amp;display=popup&amp;ref=plugin" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Facebook Count</span></a> </div> <div class="social social--icon social--twitter float-left hidden lg:block mb-6.75 "> <a onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20200916054932/https://twitter.com/share?text=Off%20the%20beaten%20track&amp;url=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141629&amp;counturl=http%3A%2F%2Faurora.dawn.com%2Fnews%2F1141629" target="_blank"><span style="clip: rect(1px, 1px, 1px, 1px); height: 1px; overflow:hidden; position: absolute; white-space: nowrap; width: 1px;">Twitter Share</span></a> </div> <div class="social hidden sm:block social--print float-left hidden lg:block mb-6.75"> <a href="https://web.archive.org/web/20200916054932/https://aurora.dawn.com/news/print/1141629">&nbsp;</a> </div></div></article> <!-- - 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