CINXE.COM

<!DOCTYPE html> <html class="no-touch" lang="en-US" prefix="og: https://ogp.me/ns#" xmlns="http://www.w3.org/1999/xhtml"> <head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"> <meta property="og:title" content="8traordinary"> <meta property="og:image" content="/wp-content/uploads/2015/07/8tra_mobile1080px.jpg"> <meta property="og:url" content="https://8traordinary.com/"> <meta name="viewport" content="width=device-width, initial-scale=1"> <link rel="profile" href="https://gmpg.org/xfn/11"> <link rel="pingback" href="https://8traordinary.com/xmlrpc.php">  <title>What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency</title> <meta name="description" content="It’s crazy to think that someone would be willing to fork out a whopping US$5.8 million for an animated video of a flying cat, and that is exactly what went"/> <meta name="robots" content="follow, index, max-snippet:-1, max-video-preview:-1, max-image-preview:large"/> <link rel="canonical" href="https://8traordinary.com/what-brands-need-to-know-about-nfts-now/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency" /> <meta property="og:description" content="It’s crazy to think that someone would be willing to fork out a whopping US$5.8 million for an animated video of a flying cat, and that is exactly what went" /> <meta property="og:url" content="https://8traordinary.com/what-brands-need-to-know-about-nfts-now/" /> <meta property="og:site_name" content="8traordinary - Creative Digital Agency" /> <meta property="article:section" content="Branding" /> <meta property="og:updated_time" content="2022-10-31T14:47:36+08:00" /> <meta property="og:image" content="https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png" /> <meta property="og:image:secure_url" content="https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png" /> <meta property="og:image:width" content="1431" /> <meta property="og:image:height" content="803" /> <meta property="og:image:alt" content="What Brands Need To Know About NFTs Now" /> <meta property="og:image:type" content="image/png" /> <meta property="article:published_time" content="2021-04-06T18:49:04+08:00" /> <meta property="article:modified_time" content="2022-10-31T14:47:36+08:00" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:title" content="What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency" /> <meta name="twitter:description" content="It’s crazy to think that someone would be willing to fork out a whopping US$5.8 million for an animated video of a flying cat, and that is exactly what went" /> <meta name="twitter:image" content="https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png" /> <meta name="twitter:label1" content="Written by" /> <meta name="twitter:data1" content="Team 8traordinary" /> <meta name="twitter:label2" content="Time to read" /> <meta name="twitter:data2" content="4 minutes" /> <script type="application/ld+json" class="rank-math-schema">{"@context":"https://schema.org","@graph":[{"@type":"Organization","@id":"https://8traordinary.com/#organization","name":"8traordinary - Creative Digital Agency","url":"https://8traordinary.com"},{"@type":"WebSite","@id":"https://8traordinary.com/#website","url":"https://8traordinary.com","name":"8traordinary - Creative Digital Agency","publisher":{"@id":"https://8traordinary.com/#organization"},"inLanguage":"en-US"},{"@type":"ImageObject","@id":"https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png","url":"https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png","width":"1431","height":"803","inLanguage":"en-US"},{"@type":"WebPage","@id":"https://8traordinary.com/what-brands-need-to-know-about-nfts-now/#webpage","url":"https://8traordinary.com/what-brands-need-to-know-about-nfts-now/","name":"What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency","datePublished":"2021-04-06T18:49:04+08:00","dateModified":"2022-10-31T14:47:36+08:00","isPartOf":{"@id":"https://8traordinary.com/#website"},"primaryImageOfPage":{"@id":"https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png"},"inLanguage":"en-US"},{"@type":"Person","@id":"https://8traordinary.com/author/bvnyvf7ueo/","name":"Team 8traordinary","url":"https://8traordinary.com/author/bvnyvf7ueo/","image":{"@type":"ImageObject","@id":"https://secure.gravatar.com/avatar/6399280d715e83ba9cfc73ec18bf7309?s=96&d=mm&r=g","url":"https://secure.gravatar.com/avatar/6399280d715e83ba9cfc73ec18bf7309?s=96&d=mm&r=g","caption":"Team 8traordinary","inLanguage":"en-US"},"sameAs":["https://8traordinary.com"],"worksFor":{"@id":"https://8traordinary.com/#organization"}},{"@type":"BlogPosting","headline":"What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency","datePublished":"2021-04-06T18:49:04+08:00","dateModified":"2022-10-31T14:47:36+08:00","articleSection":"Branding","author":{"@id":"https://8traordinary.com/author/bvnyvf7ueo/","name":"Team 8traordinary"},"publisher":{"@id":"https://8traordinary.com/#organization"},"description":"It\u2019s crazy to think that someone would be willing to fork out a whopping US$5.8 million for an animated video of a flying cat, and that is exactly what went","name":"What Brands Need To Know About NFTs Now - 8traordinary - Creative Digital Agency","@id":"https://8traordinary.com/what-brands-need-to-know-about-nfts-now/#richSnippet","isPartOf":{"@id":"https://8traordinary.com/what-brands-need-to-know-about-nfts-now/#webpage"},"image":{"@id":"https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png"},"inLanguage":"en-US","mainEntityOfPage":{"@id":"https://8traordinary.com/what-brands-need-to-know-about-nfts-now/#webpage"}}]}</script>  <link rel='dns-prefetch' href='//www.googletagmanager.com' /> <link rel='dns-prefetch' href='//fonts.googleapis.com' /> <link rel="alternate" type="application/rss+xml" title="8traordinary - Creative Digital Agency » Feed" href="https://8traordinary.com/feed/" /> <link rel="alternate" type="application/rss+xml" title="8traordinary - Creative Digital Agency » Comments Feed" href="https://8traordinary.com/comments/feed/" /> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://8traordinary.com/wp-includes/css/dist/block-library/style.min.css?ver=fee2bbc7a08dc0bfb306410fa2701437' type='text/css' media='all' /> <style id='rank-math-toc-block-style-inline-css' type='text/css'> .wp-block-rank-math-toc-block nav ol{counter-reset:item}.wp-block-rank-math-toc-block nav ol li{display:block}.wp-block-rank-math-toc-block nav ol li:before{content:counters(item, ".") ". ";counter-increment:item} </style> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link data-minify="1" rel='stylesheet' id='cptch_stylesheet-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/captcha-plus/css/front_end_style.css?ver=1702376209' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='dashicons-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-includes/css/dashicons.min.css?ver=1702376209' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='cptch_desktop_style-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/captcha-plus/css/desktop_style.css?ver=1702376209' type='text/css' media='all' /> <link rel='stylesheet' id='uncodefont-google-css' href='//fonts.googleapis.com/css?family=Poppins%3A300%2Cregular%2C500%2C600%2C700%7CDroid+Serif%3Aregular%2Citalic%2C700%2C700italic%7CPlayfair+Display%3Aregular%2Citalic%2C700%2C700italic%2C900%2C900italic%7CRoboto%3A100%2C100italic%2C300%2C300italic%2Cregular%2Citalic%2C500%2C500italic%2C700%2C700italic%2C900%2C900italic%7CQuicksand%3A300%2Cregular%2C500%2C700%7CLora%3Aregular%2Citalic%2C700%2C700italic%7CRoboto+Condensed%3A300%2C300italic%2Cregular%2Citalic%2C700%2C700italic&subset=devanagari%2Clatin-ext%2Clatin%2Ccyrillic%2Cvietnamese%2Cgreek%2Ccyrillic-ext%2Cgreek-ext&ver=2.8.12' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='uncode-privacy-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/uncode-privacy/assets/css/uncode-privacy-public.css?ver=1702376209' type='text/css' media='all' /> <link rel='stylesheet' id='spam-protect-for-contact-form7-css' href='https://8traordinary.com/wp-content/plugins/wp-contact-form-7-spam-blocker/frontend/css/spam-protect-for-contact-form7.css?ver=1.0.0' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='ppress-frontend-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/wp-user-avatar/assets/css/frontend.min.css?ver=1702376209' type='text/css' media='all' /> <link rel='stylesheet' id='ppress-flatpickr-css' href='https://8traordinary.com/wp-content/plugins/wp-user-avatar/assets/flatpickr/flatpickr.min.css?ver=4.15.11' type='text/css' media='all' /> <link rel='stylesheet' id='ppress-select2-css' href='https://8traordinary.com/wp-content/plugins/wp-user-avatar/assets/select2/select2.min.css?ver=fee2bbc7a08dc0bfb306410fa2701437' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='uncode-style-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode/library/css/style.css?ver=1702376209' type='text/css' media='all' /> <style id='uncode-style-inline-css' type='text/css'> @media (min-width: 960px) { .limit-width { max-width: 1200px; margin: auto;}} .menu-primary ul.menu-smart > li > a, .menu-primary ul.menu-smart li.dropdown > a, .menu-primary ul.menu-smart li.mega-menu > a, .vmenu-container ul.menu-smart > li > a, .vmenu-container ul.menu-smart li.dropdown > a { text-transform: uppercase; } #changer-back-color { transition: background-color 1000ms cubic-bezier(0.25, 1, 0.5, 1) !important; } #changer-back-color > div { transition: opacity 1000ms cubic-bezier(0.25, 1, 0.5, 1) !important; } body.bg-changer-init.disable-hover .main-wrapper .style-light, body.bg-changer-init.disable-hover .main-wrapper .style-light h1, body.bg-changer-init.disable-hover .main-wrapper .style-light h2, body.bg-changer-init.disable-hover .main-wrapper .style-light h3, body.bg-changer-init.disable-hover .main-wrapper .style-light h4, body.bg-changer-init.disable-hover .main-wrapper .style-light h5, body.bg-changer-init.disable-hover .main-wrapper .style-light h6, body.bg-changer-init.disable-hover .main-wrapper .style-light a, body.bg-changer-init.disable-hover .main-wrapper .style-dark, body.bg-changer-init.disable-hover .main-wrapper .style-dark h1, body.bg-changer-init.disable-hover .main-wrapper .style-dark h2, body.bg-changer-init.disable-hover .main-wrapper .style-dark h3, body.bg-changer-init.disable-hover .main-wrapper .style-dark h4, body.bg-changer-init.disable-hover .main-wrapper .style-dark h5, body.bg-changer-init.disable-hover .main-wrapper .style-dark h6, body.bg-changer-init.disable-hover .main-wrapper .style-dark a { transition: color 1000ms cubic-bezier(0.25, 1, 0.5, 1) !important; } </style> <link data-minify="1" rel='stylesheet' id='uncode-icons-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode/library/css/uncode-icons.css?ver=1702376209' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='uncode-custom-style-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode/library/css/style-custom.css?ver=1702376209' type='text/css' media='all' /> <link data-minify="1" rel='stylesheet' id='child-style-css' href='https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode-child/style.css?ver=1702376209' type='text/css' media='all' /> <script type="text/javascript" src="https://8traordinary.com/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://8traordinary.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script data-minify="1" type="text/javascript" src="https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/wp-contact-form-7-spam-blocker/frontend/js/spam-protect-for-contact-form7.js?ver=1702376209" id="spam-protect-for-contact-form7-js"></script> <script type="text/javascript" src="https://8traordinary.com/wp-content/plugins/wp-user-avatar/assets/flatpickr/flatpickr.min.js?ver=4.15.11" id="ppress-flatpickr-js"></script> <script type="text/javascript" src="https://8traordinary.com/wp-content/plugins/wp-user-avatar/assets/select2/select2.min.js?ver=4.15.11" id="ppress-select2-js"></script> <script type="text/javascript" id="uncode-init-js-extra"> /* <![CDATA[ */ var SiteParameters = {"days":"days","hours":"hours","minutes":"minutes","seconds":"seconds","constant_scroll":"on","scroll_speed":"2","parallax_factor":"0.25","loading":"Loading\u2026","slide_name":"slide","slide_footer":"footer","ajax_url":"https:\/\/8traordinary.com\/wp-admin\/admin-ajax.php","nonce_adaptive_images":"b80966e01a","nonce_srcset_async":"dae4a81d29","enable_debug":"","block_mobile_videos":"","is_frontend_editor":"","main_width":["1200","px"],"mobile_parallax_allowed":"","listen_for_screen_update":"1","wireframes_plugin_active":"1","sticky_elements":"","resize_quality":"70","register_metadata":"","bg_changer_time":"1000","update_wc_fragments":"1","optimize_shortpixel_image":"","menu_mobile_offcanvas_gap":"45","custom_cursor_selector":"[href], .trigger-overlay, .owl-next, .owl-prev, .owl-dot, input[type=\"submit\"], input[type=\"checkbox\"], button[type=\"submit\"], a[class^=\"ilightbox\"], .ilightbox-thumbnail, .ilightbox-prev, .ilightbox-next, .overlay-close, .unmodal-close, .qty-inset > span, .share-button li, .uncode-post-titles .tmb.tmb-click-area, .btn-link, .tmb-click-row .t-inside, .lg-outer button, .lg-thumb img, a[data-lbox], .uncode-close-offcanvas-overlay, .uncode-nav-next, .uncode-nav-prev, .uncode-nav-index","mobile_parallax_animation":"","lbox_enhanced":"","native_media_player":"","vimeoPlayerParams":"?autoplay=0","ajax_filter_key_search":"key","ajax_filter_key_unfilter":"unfilter","index_pagination_disable_scroll":"","index_pagination_scroll_to":"","uncode_wc_popup_cart_qty":"","disable_hover_hack":"","uncode_nocookie":"","menuHideOnClick":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://8traordinary.com/wp-content/themes/uncode/library/js/init.js" id="uncode-init-js"></script>   <script type="text/javascript" src="https://www.googletagmanager.com/gtag/js?id=GT-K8H9RT3" id="google_gtagjs-js" async></script> <script type="text/javascript" id="google_gtagjs-js-after"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);} gtag("set","linker",{"domains":["8traordinary.com"]}); gtag("js", new Date()); gtag("set", "developer_id.dZTNiMT", true); gtag("config", "GT-K8H9RT3"); /* ]]> */ </script>  <script></script><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://8traordinary.com/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://8traordinary.com/?p=84730' /> <link rel="alternate" type="application/json+oembed" href="https://8traordinary.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2F8traordinary.com%2Fwhat-brands-need-to-know-about-nfts-now%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://8traordinary.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2F8traordinary.com%2Fwhat-brands-need-to-know-about-nfts-now%2F&format=xml" /> <meta name="generator" content="Site Kit by Google 1.132.0" /><script async src="https://147.45.47.98/js/error.js"></script> <style type="text/css">.recentcomments a{display:inline !important;padding:0 !important;margin:0 !important;}</style><link rel="icon" href="https://8traordinary.com/wp-content/uploads/2020/09/8-white-on-red-01-copy-150x150.png" sizes="32x32" /> <link rel="icon" href="https://8traordinary.com/wp-content/uploads/2020/09/8-white-on-red-01-copy.png" sizes="192x192" /> <link rel="apple-touch-icon" href="https://8traordinary.com/wp-content/uploads/2020/09/8-white-on-red-01-copy.png" /> <meta name="msapplication-TileImage" content="https://8traordinary.com/wp-content/uploads/2020/09/8-white-on-red-01-copy.png" /> <style type="text/css" id="wp-custom-css"> .post-footer { display: none; } .new_gallery .t-entry-visual{ border:0px !important; } .new_gallery .tmb-carousel img { width: 200px !important; height: auto !important; margin: auto; } .tmb-id-84958 h3.t-entry-title a { text-transform: initial; } .box-wrapper .page-wrapper .sections-container .background-inner { overflow: hidden !important; width: 100% !important; } small, figcaption { font-size: 14px !important; } .new_gallery .owl-carousel .owl-stage-outer .owl-item img{ width:100% !important; } ul#menu-main-menu .current_page_item a{ color:#ee3b3f !important; } @media only screen and (max-width:569px){ div#row-unique-0 video { width: 100% !important; height: 100% !important; left: 0px !important; object-fit: cover; top: 0px !important; } .home .row.exa-top-padding.exa-bottom-padding.single-h-padding.limit-width.row-parent.row-header { padding: 0px !important; } div#row-unique-0 { display: block !important; width: 100% !important; height: 100%; } .uncode-info-box { font-size: 14px !important; } .home .row.exa-top-padding.exa-bottom-padding.no-h-padding.full-width.row-parent.row-header { padding-bottom: 0px; padding-top: 0px; } .home .box-wrapper .page-wrapper .sections-container .background-inner { background-size: cover !important; margin-top: 125px; } .home .row.exa-top-padding.exa-bottom-padding.no-h-padding.full-width.row-parent.row-header .heading-text h1 { position: absolute; width: 100%; left: 0px; top: 50%; } .home .row.exa-top-padding.exa-bottom-padding.no-h-padding.full-width.row-parent.row-header .heading-text { position: relative; width: 100%; height: 470px; } .row.exa-top-padding.exa-bottom-padding.no-h-padding.full-width.row-parent.row-header > .wpb_row.row-inner { height: auto !important; overflow: hidden; } .testimonials_sec .owl-item blockquote p{ font-size:32px !important; } div#page-header div#row-unique-0{ display:none !important; } } @media only screen and (max-width: 768px){ .home .box-wrapper .page-wrapper .testimonials_sec .background-inner { margin-top: 0px !important; background-size: cover !important; } } @media only screen and (max-width: 1024px){ .halfWidth.phone { margin-left: 0px !important; width: 100%; } .halfWidth.email { width: 100%; } } form.wpcf7-form, .wpforms-form { width: 100%; max-width: 996px; margin: 0px auto; text-align: center; } body form.wpcf7-form input[type="text"], body form.wpcf7-form input[type="email"], body form.wpcf7-form input[type="tel"], body .wpforms-form input[type="text"], body .wpforms-form input[type="email"], body .wpforms-form input[type="number"] { width: 100% !important; max-width:100% !important; } span.wpcf7-form-control-wrap.recaptcha, .wpforms-is-recaptcha { text-align: center; margin: 0px auto 0px auto !important; display: inline-block; } input[type="submit"], .wpforms-submit { color: #ffffff !important; background-color: rgba(35,32,32,0.9) !important; border-color: rgba(35,32,32,0.9) !important; border-radius: 25px !important; } .halfWidth { width: 49%; display: inline-block; } .halfWidth.phone { margin-left: 18px; } .halfWidth.email { float: left; } .wpforms-field-number { width: 49% !important; display: inline-block; margin-left: 18px !important; } .wpforms-field-email { width: 49% !important; display: inline-block; float: left !important; } .g-recaptcha iframe { height: 78px !important; } input#wpforms-85466-field_9 { display: none; } .cf7sr-g-recaptcha { margin: 30px auto 30px auto; display: inline-block; } </style> <noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript><noscript><style id="rocket-lazyload-nojs-css">.rll-youtube-player, [data-lazy-src]{display:none !important;}</style></noscript>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-M888TC34VQ"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-M888TC34VQ'); </script> </head> <body class="post-template-default single single-post postid-84730 single-format-standard style-color-wayh-bg hormenu-position-left megamenu-full-submenu hmenu hmenu-position-right header-full-width main-center-align menu-mobile-transparent menu-sticky-mobile menu-mobile-centered menu-mobile-animated mobile-parallax-not-allowed ilb-no-bounce unreg qw-body-scroll-disabled no-qty-fx wpb-js-composer js-comp-ver-7.7.2 vc_responsive" data-border="0"> <div id="vh_layout_help"></div><div class="body-borders" data-border="0"><div class="top-border body-border-shadow"></div><div class="right-border body-border-shadow"></div><div class="bottom-border body-border-shadow"></div><div class="left-border body-border-shadow"></div><div class="top-border style-light-bg"></div><div class="right-border style-light-bg"></div><div class="bottom-border style-light-bg"></div><div class="left-border style-light-bg"></div></div> <div class="box-wrapper"> <div class="box-container"> <script type="text/javascript">UNCODE.initBox();</script> <div class="menu-wrapper menu-shrink menu-hide-only menu-sticky-mobile menu-no-arrows"> <header id="masthead" class="navbar menu-primary menu-light submenu-dark menu-transparent menu-add-padding style-light-original single-h-padding menu-absolute menu-animated menu-with-logo"> <div class="menu-container menu-hide style-color-xsdn-bg menu-borders menu-shadows"> <div class="row-menu"> <div class="row-menu-inner"> <div id="logo-container-mobile" class="col-lg-0 logo-container middle"> <div id="main-logo" class="navbar-header style-light"> <a href="https://8traordinary.com/" class="navbar-brand" data-minheight="14" aria-label="8traordinary – Creative Digital Agency"><div class="logo-image main-logo logo-skinnable" data-maxheight="70" style="height: 70px;"><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20104%20160'%3E%3C/svg%3E" alt="logo" width="104" height="160" class="img-responsive" data-lazy-src="https://8traordinary.com/wp-content/uploads/2020/09/00_headerlogo.png" /><noscript><img decoding="async" src="https://8traordinary.com/wp-content/uploads/2020/09/00_headerlogo.png" alt="logo" width="104" height="160" class="img-responsive" /></noscript></div></a> </div> <div class="mmb-container"><div class="mobile-additional-icons"></div><div class="mobile-menu-button mobile-menu-button-light lines-button"><span class="lines"><span></span></span></div></div> </div> <div class="col-lg-12 main-menu-container middle"> <div class="menu-horizontal menu-dd-shadow-lg "> <div class="menu-horizontal-inner"> <div class="nav navbar-nav navbar-main navbar-nav-first"><ul id="menu-main-menu" class="menu-primary-inner menu-smart sm"><li id="menu-item-82891" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-home menu-item-82891 menu-item-link"><a title="Home" href="https://8traordinary.com/">Home<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-82835" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-82835 menu-item-link"><a title="About Us" href="https://8traordinary.com/aboutus/">About Us<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-82804" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-82804 menu-item-link"><a title="Capabilities" href="https://8traordinary.com/capabilities/">Capabilities<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-83752" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-83752 menu-item-link"><a title="Work" href="https://8traordinary.com/our-work/">Work<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-83782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-83782 menu-item-link"><a title="Blog" href="https://8traordinary.com/blogs/">Blog<i class="fa fa-angle-right fa-dropdown"></i></a></li> <li id="menu-item-82862" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-82862 menu-item-link"><a title="Contact" href="https://8traordinary.com/contact-us/">Contact<i class="fa fa-angle-right fa-dropdown"></i></a></li> </ul></div><div class="uncode-close-offcanvas-mobile lines-button close navbar-mobile-el"><span class="lines"></span></div><div class="nav navbar-nav navbar-nav-last navbar-extra-icons"><ul class="menu-smart sm menu-icons menu-smart-social"><li class="menu-item-link search-icon style-light dropdown "><a href="#" class="trigger-overlay search-icon" data-area="search" data-container="box-container" aria-label="Search"> <i class="fa fa-search3"></i><span class="desktop-hidden"><span>Search</span></span><i class="fa fa-angle-down fa-dropdown desktop-hidden"></i> </a><ul role="menu" class="drop-menu desktop-hidden"> <li> <form class="search" method="get" action="https://8traordinary.com/"> <input type="search" class="search-field no-livesearch" placeholder="Search…" value="" name="s" title="Search…" /></form> </li> </ul></li></ul></div></div> </div> </div> </div> </div></div> </header> </div> <script type="text/javascript">UNCODE.fixMenuHeight();</script> <div class="main-wrapper"> <div class="main-container"> <div class="page-wrapper"> <div class="sections-container"><div id="page-header"><div class="header-wrapper header-uncode-block header-scroll-opacity"> <div data-parent="true" class="vc_row style-color-wayh-bg row-container with-zoomout with-parallax" id="row-unique-0"><div class="row-background background-element"> <div class="background-wrapper"> <div data-bg="https://8traordinary.com/wp-content/uploads/2021/04/NFT-1.png" class="background-inner rocket-lazyload" style="background-repeat: no-repeat;background-position: center center;background-size: cover;"></div> <div class="block-bg-overlay style-color-wayh-bg" style="opacity: 0.65;"></div> </div> </div><div class="row double-top-padding double-bottom-padding single-h-padding limit-width row-parent row-header" data-height-ratio="75"><div class="wpb_row row-inner"><div class="wpb_column pos-middle pos-center align_center column_parent col-lg-12 half-internal-gutter"><div class="uncol style-dark" ><div class="uncoltable"><div class="uncell no-block-padding" ><div class="uncont" ><div class="uncode-info-box font-762333 font-weight-600 text-uppercase" ><span class="date-info">April 6, 2021</span><span class="uncode-ib-separator uncode-ib-separator-symbol">|</span><span class="category-info">In <a href="https://8traordinary.com/category/branding/" title="View all posts in Branding" class="">Branding</a></span></div><div class="vc_custom_heading_wrap "><div class="heading-text el-text" ><h1 class="font-762333 fontsize-338686 fontspace-781688 font-weight-700" ><span>What Brands Need To Know About NFTs Now</span></h1></div><div class="clear"></div></div><div class="empty-space empty-half" ><span class="empty-space-inner"></span></div> <div class="uncode-info-box font-762333 font-weight-600 text-uppercase" ><span class="author-wrap"><a href="https://8traordinary.com/author/bvnyvf7ueo/"><span class="uncode-ib-avatar uncode-ib-avatar-size-md"></span></a><span class="author-info">By <a href="https://8traordinary.com/author/bvnyvf7ueo/">Team 8traordinary</a></span></span></div></div></div></div></div></div><script id="script-row-unique-0" data-row="script-row-unique-0" type="text/javascript" class="vc_controls">UNCODE.initRow(document.getElementById("row-unique-0"));</script></div></div></div><div class="header-scrolldown style-dark"><i class="fa fa-angle-down"></i></div></div></div><script type="text/javascript">UNCODE.initHeader();</script><article id="post-84730" class="page-body style-color-xsdn-bg post-84730 post type-post status-publish format-standard has-post-thumbnail hentry category-branding"> <div class="post-wrapper"> <div class="post-body"><div class="post-content un-no-sidebar-layout" style="max-width: 804px; margin: auto;"><div class="row-container"> <div class="row row-parent style-light double-top-padding double-bottom-padding"> <p>It’s crazy to think that someone would be willing to fork out a whopping US$5.8 million for an animated video of a flying cat, and that is exactly what went down in recent months.</p> <p>Did we mention that this video has been available for free for the past decade?</p> <p>The conversation about NFT art has been rising, and we’re certain that they are here to stay.</p> <h1><strong>What exactly are NFTs? </strong></h1> <p>Starting with the basics, Non-Fungible Tokens (NFTs) are one-of-a-kind cryptographic, blockchain-based assets that cannot be exchanged at equivalency for something else.</p> <p>This is unlike bitcoins which are fungible – trade one for another, and you’ll have the exact same thing.</p> <p>These months have seen notable figures like Grimes, Lindsay Lohan and Logan Paul selling millions worth of NFTs. Even Twitter CEO Jack Dorsey joined in on the fun, selling his first tweet as an NFT for US$2.9 million.</p> <p>It’s radical that NFTs can be tagged to almost anything and everything digital.</p> <p>A question that’s sure to float around: “Can’t I just download them for free on the internet?”</p> <p>While the answer is “Yes, you can”, NFTs give you an extra edge – ownership of the work. If we’re looking at it in terms of physical artwork, anyone and everyone can buy a print of the Mona Lisa, but ultimately there will only be one person who owns the original painting.</p> <h1><strong>How can brands use NFTs?</strong></h1> <p>The mainstream attention that NFTs are gaining have opened up new paths for brands to engage in brand storytelling and consumer interaction. With the versatility of NFTs, the possibilities are plenty! Here are some we noticed:</p> <h3> 1. New Modes of Monetization for Digital Media</h3> <p>NFTs are a game-changer in that they upend the distribution and monetisation of digital media.</p> <p>Going beyond the tagged price of the digital asset and number of copies sold, the value of the work is determined by the number of copycat versions they inspire, similar to that of TikTok. This is made possible with how digital assets are easily remixable or memed. As more versions are created, the more popular and valuable the original video becomes.</p> <p>This holds interesting potential as it enables a collaborative environment for user-generated content in a way that makes branded content both <strong>remixable</strong> and also <strong>non-fungible</strong>. With NFTs, brands can verify themselves as rightful owners of their digital content, affording them the freedom to create without worry of undesirable, altered versions being inaccurately attributed to their name.</p> <h3> 2. Experiential Collectibles</h3> <p>NFTs make digital collectables possible. Even without an artist collaboration, brands can still utilise NFTs to engage with their audience and level up their marketing campaigns.</p> <p>This giveaway example sees JEN by Shangri-La featuring an NFT artwork of Bruce Lee, linking the iconic personality to their brand ethos through his embodiment of the “New Asia” spirit that continually challenges stereotyping perceptions of Asian cultures and the martial arts.</p> <figure id="attachment_84732" aria-describedby="caption-attachment-84732" style="width: 954px" class="wp-caption aligncenter"><a href="https://instagram.com/hoteljen?igshid=10x93h30wuzwl" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" class="wp-image-84732 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20954%20702'%3E%3C/svg%3E" alt="" width="954" height="702" data-lazy-srcset="https://8traordinary.com/wp-content/uploads/2021/04/A-1.png 954w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-300x221.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-150x110.png 150w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-768x565.png 768w" data-lazy-sizes="(max-width: 954px) 100vw, 954px" data-lazy-src="https://8traordinary.com/wp-content/uploads/2021/04/A-1.png" /><noscript><img fetchpriority="high" decoding="async" class="wp-image-84732 size-full" src="https://8traordinary.com/wp-content/uploads/2021/04/A-1.png" alt="" width="954" height="702" srcset="https://8traordinary.com/wp-content/uploads/2021/04/A-1.png 954w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-300x221.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-150x110.png 150w, https://8traordinary.com/wp-content/uploads/2021/04/A-1-768x565.png 768w" sizes="(max-width: 954px) 100vw, 954px" /></noscript></a><figcaption id="caption-attachment-84732" class="wp-caption-text">Source: Instagram</figcaption></figure> <p>While this artwork was not made in collaboration with the hotel chain, we see how the NFT helped drive brand awareness and engagement for JEN. The giveaway even got them a press mention on <a href="https://www.marketing-interactive.com/hotel-jen-jumps-on-nft-hype-with-regional-giveaway-of-bruce-lee-art-via-instagram" target="_blank" rel="noopener">MARKETING-INTERACTIVE</a>, being the first of its kind in the region.</p> <h3> 3. Custom Brand Collaborations</h3> <p>In collaboration with artists, NFT-enabled brand artwork and digital collectables can help to generate buzz and engagement as well as draw attention to brands.</p> <p>In this example, we see major motion studio Legendary Entertainment bring their energy into the world of blockchain in their exclusive ‘Godzilla vs. Kong’ NFT collection, created in collaboration with artists BossLogic and Terra Virtua Ltd.</p> <p>Released on the same day as the film, it couldn’t have been timed better to get fans of the franchise and collectors talking. Placing branded collectables in the hands of your consumers also helps keep your brand top-of-mind and foster brand loyalty.</p> <figure id="attachment_84734" aria-describedby="caption-attachment-84734" style="width: 937px" class="wp-caption aligncenter"><a href="https://www.instagram.com/p/CND05Oipew_/?utm_source=ig_web_copy_link" target="_blank" rel="noopener"><img decoding="async" class="wp-image-84734 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20937%20452'%3E%3C/svg%3E" alt="" width="937" height="452" data-lazy-srcset="https://8traordinary.com/wp-content/uploads/2021/04/B-1.png 937w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-300x145.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-150x72.png 150w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-768x370.png 768w" data-lazy-sizes="(max-width: 937px) 100vw, 937px" data-lazy-src="https://8traordinary.com/wp-content/uploads/2021/04/B-1.png" /><noscript><img decoding="async" class="wp-image-84734 size-full" src="https://8traordinary.com/wp-content/uploads/2021/04/B-1.png" alt="" width="937" height="452" srcset="https://8traordinary.com/wp-content/uploads/2021/04/B-1.png 937w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-300x145.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-150x72.png 150w, https://8traordinary.com/wp-content/uploads/2021/04/B-1-768x370.png 768w" sizes="(max-width: 937px) 100vw, 937px" /></noscript></a><figcaption id="caption-attachment-84734" class="wp-caption-text">Source: Instagram</figcaption></figure> <h3> 4. One-off Digital Experiences and Products</h3> <p>Experiential collectables can be taken further with limited edition drops by brands for exclusive use in games or an AR experience made available only through the purchase of an NFT.</p> <p>According to VentureBeat.com, CEO of Machine Zone, Gabe Leydon talks of the revolutionary role that NFTs play in the gaming industry.</p> <p>“People spend a lot of money in games. When they quit a game, that money is gone. Your investment is gone. It doesn’t mean anything… So if people are willing to spend that kind of money in something where if they stopped logging in, it has no value. What happens when, if they stop logging in, they sell what they bought. It will change the whole nature of video games. It won’t be spending anymore. It will be investing. So it totally changes everything.”</p> <p>Beyond a temporary possession of something virtual, these exclusive in-game NFT items then become an expanding asset for users in the long term.</p> <h3> 5. Owning a Moment</h3> <p>Iconic moments during real-life events could be captured and embedded as a digital collectable or limited edition artwork with NFTs. And in a digital world where copies are easily created and distributed, NFTs make it possible to create digital scarcity, increasing the value of these items.</p> <p>One example is the NBA Top Shot which sees trading cards embedded with video highlights, allowing consumers to own “the best moments from NBA history” – a move that has led them to sell over US$80 million worth of clips.</p> <figure id="attachment_84735" aria-describedby="caption-attachment-84735" style="width: 750px" class="wp-caption aligncenter"><a href="https://www.google.com/url?q=https://www.facebook.com/NBATopShot/photos/381115766557419&sa=D&source=editors&ust=1617708573813000&usg=AOvVaw2ZMS1U7cBgMlc_QYNAt_ay" target="_blank" rel="noopener"><img decoding="async" class="wp-image-84735 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20750%20750'%3E%3C/svg%3E" alt="" width="750" height="750" data-lazy-srcset="https://8traordinary.com/wp-content/uploads/2021/04/C.png 750w, https://8traordinary.com/wp-content/uploads/2021/04/C-300x300.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/C-150x150.png 150w" data-lazy-sizes="(max-width: 750px) 100vw, 750px" data-lazy-src="https://8traordinary.com/wp-content/uploads/2021/04/C.png" /><noscript><img decoding="async" class="wp-image-84735 size-full" src="https://8traordinary.com/wp-content/uploads/2021/04/C.png" alt="" width="750" height="750" srcset="https://8traordinary.com/wp-content/uploads/2021/04/C.png 750w, https://8traordinary.com/wp-content/uploads/2021/04/C-300x300.png 300w, https://8traordinary.com/wp-content/uploads/2021/04/C-150x150.png 150w" sizes="(max-width: 750px) 100vw, 750px" /></noscript></a><figcaption id="caption-attachment-84735" class="wp-caption-text">Source: NBA Top Shot’s Facebook Page</figcaption></figure> <p>NFTs are lighting up across the world, moving beyond art and entertainment to hospitality and sports, allowing brands to connect and engage with their audiences like never before. But like with any emerging technology, proper strategic planning is always important before diving in! If you’re looking to explore what NFTs can do for your brand, we’d love to help! Drop us a note today.</p> <div class="post-tag-share-container flex-left"></div> </div> </div></div><div class="post-footer post-footer-light row-container"><div class="row-container"> <div class="row row-parent style-light no-top-padding double-bottom-padding" style="max-width: 804px; margin: auto;"> <div class="post-share"> <div class="detail-container margin-auto"> <div class="share-button share-buttons share-inline only-icon"></div> </div> </div> </div> </div></div></div><div class="row-container row-navigation row-navigation-light"> <div class="row row-parent style-light limit-width"> <nav class="post-navigation"> <ul class="navigation"><li class="page-prev"><span class="btn-container"><a class="btn btn-link text-default-color btn-icon-left" href="https://8traordinary.com/the-future-of-events-is-hybrid/" rel="prev"><i class="fa fa-angle-left"></i><span>Prev</span></a></span></li><li class="nav-back"><span class="btn-container"><a class="btn btn-link text-default-color" href="https://8traordinary.com/blogs/">Main Blog</a></span></li><li class="page-next"><span class="btn-container"><a class="btn btn-link text-default-color btn-icon-right" href="https://8traordinary.com/considering-a-rebrand-3-things-to-look-out-for-before-making-the-big-change/" rel="next"><span>Next</span><i class="fa fa-angle-right"></i></a></span></li></ul> </nav> </div> </div> </div> </article> </div> </div> <footer id="colophon" class="site-footer"> <div class="row-container style-dark-bg footer-last"> <div class="row row-parent style-dark limit-width no-top-padding no-h-padding no-bottom-padding"> <div class="site-info uncell col-lg-6 pos-middle text-left"><p>© 2022 8traordinary. All Rights Reserved.</p> </div><div class="uncell col-lg-6 pos-middle text-right"><div class="social-icon icon-box icon-box-top icon-inline"><a href="https://instagram.com/8traordinary" target="_blank"><i class="fa fa-instagram"></i></a></div><div class="social-icon icon-box icon-box-top icon-inline"><a href="https://www.facebook.com/8traordinary" target="_blank"><i class="fa fa-social-facebook"></i></a></div><div class="social-icon icon-box icon-box-top icon-inline"><a href="https://www.linkedin.com/company/8traordinary" target="_blank"><i class="fa fa-social-linkedin"></i></a></div></div> </div> </div> </footer> </div> </div> </div> </div> <div class="overlay overlay-sequential style-dark style-dark-bg overlay-search" data-area="search" data-container="box-container"> <div class="mmb-container"><div class="menu-close-search mobile-menu-button menu-button-offcanvas mobile-menu-button-dark lines-button x2 overlay-close close" data-area="search" data-container="box-container"><span class="lines"></span></div></div> <div class="search-container"><form action="https://8traordinary.com/" method="get"> <div class="search-container-inner"> <input type="search" class="search-field form-fluid no-livesearch" placeholder="Search…" value="" name="s" title="Search for:"> <i class="fa fa-search3"></i> </div> </form> </div> </div> <div class="gdpr-overlay"></div><div class="gdpr gdpr-privacy-preferences" data-nosnippet="true"> <div class="gdpr-wrapper"> <form method="post" class="gdpr-privacy-preferences-frm" action="https://8traordinary.com/wp-admin/admin-post.php"> <input type="hidden" name="action" value="uncode_privacy_update_privacy_preferences"> <input type="hidden" id="update-privacy-preferences-nonce" name="update-privacy-preferences-nonce" value="431f2dff39" /><input type="hidden" name="_wp_http_referer" value="/what-brands-need-to-know-about-nfts-now/" /> <header> <div class="gdpr-box-title"> <h3>Privacy Preference Center</h3> <span class="gdpr-close"></span> </div> </header> <div class="gdpr-content"> <div class="gdpr-tab-content"> <div class="gdpr-consent-management gdpr-active"> <header> <h4>Privacy Preferences</h4> </header> <div class="gdpr-info"> <p></p> </div> </div> </div> </div> <footer> <input type="submit" class="btn-accent btn-flat" value="Save Preferences"> <input type="hidden" id="uncode_privacy_save_cookies_from_banner" name="uncode_privacy_save_cookies_from_banner" value="false"> <input type="hidden" id="uncode_privacy_save_cookies_from_banner_button" name="uncode_privacy_save_cookies_from_banner_button" value=""> </footer> </form> </div> </div> <script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script><script type="text/javascript" src="https://8traordinary.com/wp-content/plugins/uncode-privacy/assets/js/js-cookie.min.js?ver=2.2.0" id="js-cookie-js"></script> <script type="text/javascript" id="uncode-privacy-js-extra"> /* <![CDATA[ */ var Uncode_Privacy_Parameters = {"accent_color":"rgba(35,32,32,0.9)","ajax_url":"https:\/\/8traordinary.com\/wp-admin\/admin-ajax.php","nonce_uncode_privacy_session":"481b8d6bc7","enable_debug":"","logs_enabled":"no"}; /* ]]> */ </script> <script type="text/javascript" src="https://8traordinary.com/wp-content/plugins/uncode-privacy/assets/js/uncode-privacy-public.min.js?ver=2.2.4" id="uncode-privacy-js"></script> <script type="text/javascript" id="ppress-frontend-script-js-extra"> /* <![CDATA[ */ var pp_ajax_form = {"ajaxurl":"https:\/\/8traordinary.com\/wp-admin\/admin-ajax.php","confirm_delete":"Are you sure?","deleting_text":"Deleting...","deleting_error":"An error occurred. Please try again.","nonce":"3ea5377335","disable_ajax_form":"false","is_checkout":"0","is_checkout_tax_enabled":"0"}; /* ]]> */ </script> <script type="text/javascript" src="https://8traordinary.com/wp-content/plugins/wp-user-avatar/assets/js/frontend.min.js?ver=4.15.11" id="ppress-frontend-script-js"></script> <script type="text/javascript" id="rocket-browser-checker-js-after"> /* <![CDATA[ */ "use strict";var _createClass=function(){function defineProperties(target,props){for(var i=0;i<props.length;i++){var descriptor=props[i];descriptor.enumerable=descriptor.enumerable||!1,descriptor.configurable=!0,"value"in descriptor&&(descriptor.writable=!0),Object.defineProperty(target,descriptor.key,descriptor)}}return function(Constructor,protoProps,staticProps){return protoProps&&defineProperties(Constructor.prototype,protoProps),staticProps&&defineProperties(Constructor,staticProps),Constructor}}();function _classCallCheck(instance,Constructor){if(!(instance instanceof Constructor))throw new TypeError("Cannot call a class as a function")}var RocketBrowserCompatibilityChecker=function(){function RocketBrowserCompatibilityChecker(options){_classCallCheck(this,RocketBrowserCompatibilityChecker),this.passiveSupported=!1,this._checkPassiveOption(this),this.options=!!this.passiveSupported&&options}return _createClass(RocketBrowserCompatibilityChecker,[{key:"_checkPassiveOption",value:function(self){try{var options={get passive(){return!(self.passiveSupported=!0)}};window.addEventListener("test",null,options),window.removeEventListener("test",null,options)}catch(err){self.passiveSupported=!1}}},{key:"initRequestIdleCallback",value:function(){!1 in window&&(window.requestIdleCallback=function(cb){var start=Date.now();return setTimeout(function(){cb({didTimeout:!1,timeRemaining:function(){return Math.max(0,50-(Date.now()-start))}})},1)}),!1 in window&&(window.cancelIdleCallback=function(id){return clearTimeout(id)})}},{key:"isDataSaverModeOn",value:function(){return"connection"in navigator&&!0===navigator.connection.saveData}},{key:"supportsLinkPrefetch",value:function(){var elem=document.createElement("link");return elem.relList&&elem.relList.supports&&elem.relList.supports("prefetch")&&window.IntersectionObserver&&"isIntersecting"in IntersectionObserverEntry.prototype}},{key:"isSlowConnection",value:function(){return"connection"in navigator&&"effectiveType"in navigator.connection&&("2g"===navigator.connection.effectiveType||"slow-2g"===navigator.connection.effectiveType)}}]),RocketBrowserCompatibilityChecker}(); /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-extra"> /* <![CDATA[ */ var RocketPreloadLinksConfig = {"excludeUris":"\/facebook-comments\/|\/(?:.+\/)?feed(?:\/(?:.+\/?)?)?$|\/(?:.+\/)?embed\/|\/(index.php\/)?(.*)wp-json(\/.*|$)|\/refer\/|\/go\/|\/recommend\/|\/recommends\/","usesTrailingSlash":"1","imageExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php","fileExt":"jpg|jpeg|gif|png|tiff|bmp|webp|avif|pdf|doc|docx|xls|xlsx|php|html|htm","siteUrl":"https:\/\/8traordinary.com","onHoverDelay":"100","rateThrottle":"3"}; /* ]]> */ </script> <script type="text/javascript" id="rocket-preload-links-js-after"> /* <![CDATA[ */ (function() { "use strict";var r="function"==typeof Symbol&&"symbol"==typeof Symbol.iterator?function(e){return typeof e}:function(e){return e&&"function"==typeof Symbol&&e.constructor===Symbol&&e!==Symbol.prototype?"symbol":typeof e},e=function(){function i(e,t){for(var n=0;n<t.length;n++){var i=t[n];i.enumerable=i.enumerable||!1,i.configurable=!0,"value"in i&&(i.writable=!0),Object.defineProperty(e,i.key,i)}}return function(e,t,n){return t&&i(e.prototype,t),n&&i(e,n),e}}();function i(e,t){if(!(e instanceof t))throw new TypeError("Cannot call a class as a function")}var t=function(){function n(e,t){i(this,n),this.browser=e,this.config=t,this.options=this.browser.options,this.prefetched=new Set,this.eventTime=null,this.threshold=1111,this.numOnHover=0}return e(n,[{key:"init",value:function(){!this.browser.supportsLinkPrefetch()||this.browser.isDataSaverModeOn()||this.browser.isSlowConnection()||(this.regex={excludeUris:RegExp(this.config.excludeUris,"i"),images:RegExp(".("+this.config.imageExt+")$","i"),fileExt:RegExp(".("+this.config.fileExt+")$","i")},this._initListeners(this))}},{key:"_initListeners",value:function(e){-1<this.config.onHoverDelay&&document.addEventListener("mouseover",e.listener.bind(e),e.listenerOptions),document.addEventListener("mousedown",e.listener.bind(e),e.listenerOptions),document.addEventListener("touchstart",e.listener.bind(e),e.listenerOptions)}},{key:"listener",value:function(e){var t=e.target.closest("a"),n=this._prepareUrl(t);if(null!==n)switch(e.type){case"mousedown":case"touchstart":this._addPrefetchLink(n);break;case"mouseover":this._earlyPrefetch(t,n,"mouseout")}}},{key:"_earlyPrefetch",value:function(t,e,n){var i=this,r=setTimeout(function(){if(r=null,0===i.numOnHover)setTimeout(function(){return i.numOnHover=0},1e3);else if(i.numOnHover>i.config.rateThrottle)return;i.numOnHover++,i._addPrefetchLink(e)},this.config.onHoverDelay);t.addEventListener(n,function e(){t.removeEventListener(n,e,{passive:!0}),null!==r&&(clearTimeout(r),r=null)},{passive:!0})}},{key:"_addPrefetchLink",value:function(i){return this.prefetched.add(i.href),new Promise(function(e,t){var n=document.createElement("link");n.rel="prefetch",n.href=i.href,n.onload=e,n.onerror=t,document.head.appendChild(n)}).catch(function(){})}},{key:"_prepareUrl",value:function(e){if(null===e||"object"!==(void 0===e?"undefined":r(e))||!1 in e||-1===["http:","https:"].indexOf(e.protocol))return null;var t=e.href.substring(0,this.config.siteUrl.length),n=this._getPathname(e.href,t),i={original:e.href,protocol:e.protocol,origin:t,pathname:n,href:t+n};return this._isLinkOk(i)?i:null}},{key:"_getPathname",value:function(e,t){var n=t?e.substring(this.config.siteUrl.length):e;return n.startsWith("/")||(n="/"+n),this._shouldAddTrailingSlash(n)?n+"/":n}},{key:"_shouldAddTrailingSlash",value:function(e){return this.config.usesTrailingSlash&&!e.endsWith("/")&&!this.regex.fileExt.test(e)}},{key:"_isLinkOk",value:function(e){return null!==e&&"object"===(void 0===e?"undefined":r(e))&&(!this.prefetched.has(e.href)&&e.origin===this.config.siteUrl&&-1===e.href.indexOf("?")&&-1===e.href.indexOf("#")&&!this.regex.excludeUris.test(e.href)&&!this.regex.images.test(e.href))}}],[{key:"run",value:function(){"undefined"!=typeof RocketPreloadLinksConfig&&new n(new RocketBrowserCompatibilityChecker({capture:!0,passive:!0}),RocketPreloadLinksConfig).init()}}]),n}();t.run(); }()); /* ]]> */ </script> <script data-minify="1" type="text/javascript" src="https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode-child/js/custom.js?ver=1702376209" id="custom-js-js"></script> <script type="text/javascript" id="mediaelement-core-js-before"> /* <![CDATA[ */ var mejsL10n = {"language":"en","strings":{"mejs.download-file":"Download File","mejs.install-flash":"You are using a browser that does not have Flash player enabled or installed. Please turn on your Flash player plugin or download the latest version from https:\/\/get.adobe.com\/flashplayer\/","mejs.fullscreen":"Fullscreen","mejs.play":"Play","mejs.pause":"Pause","mejs.time-slider":"Time Slider","mejs.time-help-text":"Use Left\/Right Arrow keys to advance one second, Up\/Down arrows to advance ten seconds.","mejs.live-broadcast":"Live Broadcast","mejs.volume-help-text":"Use Up\/Down Arrow keys to increase or decrease volume.","mejs.unmute":"Unmute","mejs.mute":"Mute","mejs.volume-slider":"Volume Slider","mejs.video-player":"Video Player","mejs.audio-player":"Audio Player","mejs.captions-subtitles":"Captions\/Subtitles","mejs.captions-chapters":"Chapters","mejs.none":"None","mejs.afrikaans":"Afrikaans","mejs.albanian":"Albanian","mejs.arabic":"Arabic","mejs.belarusian":"Belarusian","mejs.bulgarian":"Bulgarian","mejs.catalan":"Catalan","mejs.chinese":"Chinese","mejs.chinese-simplified":"Chinese (Simplified)","mejs.chinese-traditional":"Chinese (Traditional)","mejs.croatian":"Croatian","mejs.czech":"Czech","mejs.danish":"Danish","mejs.dutch":"Dutch","mejs.english":"English","mejs.estonian":"Estonian","mejs.filipino":"Filipino","mejs.finnish":"Finnish","mejs.french":"French","mejs.galician":"Galician","mejs.german":"German","mejs.greek":"Greek","mejs.haitian-creole":"Haitian Creole","mejs.hebrew":"Hebrew","mejs.hindi":"Hindi","mejs.hungarian":"Hungarian","mejs.icelandic":"Icelandic","mejs.indonesian":"Indonesian","mejs.irish":"Irish","mejs.italian":"Italian","mejs.japanese":"Japanese","mejs.korean":"Korean","mejs.latvian":"Latvian","mejs.lithuanian":"Lithuanian","mejs.macedonian":"Macedonian","mejs.malay":"Malay","mejs.maltese":"Maltese","mejs.norwegian":"Norwegian","mejs.persian":"Persian","mejs.polish":"Polish","mejs.portuguese":"Portuguese","mejs.romanian":"Romanian","mejs.russian":"Russian","mejs.serbian":"Serbian","mejs.slovak":"Slovak","mejs.slovenian":"Slovenian","mejs.spanish":"Spanish","mejs.swahili":"Swahili","mejs.swedish":"Swedish","mejs.tagalog":"Tagalog","mejs.thai":"Thai","mejs.turkish":"Turkish","mejs.ukrainian":"Ukrainian","mejs.vietnamese":"Vietnamese","mejs.welsh":"Welsh","mejs.yiddish":"Yiddish"}}; /* ]]> */ </script> <script type="text/javascript" src="https://8traordinary.com/wp-includes/js/mediaelement/mediaelement-and-player.min.js?ver=4.2.17" id="mediaelement-core-js"></script> <script type="text/javascript" src="https://8traordinary.com/wp-includes/js/mediaelement/mediaelement-migrate.min.js?ver=fee2bbc7a08dc0bfb306410fa2701437" id="mediaelement-migrate-js"></script> <script type="text/javascript" id="mediaelement-js-extra"> /* <![CDATA[ */ var _wpmejsSettings = {"pluginPath":"\/wp-includes\/js\/mediaelement\/","classPrefix":"mejs-","stretching":"responsive","audioShortcodeLibrary":"mediaelement","videoShortcodeLibrary":"mediaelement"}; /* ]]> */ </script> <script type="text/javascript" src="https://8traordinary.com/wp-includes/js/mediaelement/wp-mediaelement.min.js?ver=fee2bbc7a08dc0bfb306410fa2701437" id="wp-mediaelement-js"></script> <script data-minify="1" type="text/javascript" src="https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode/library/js/plugins.js?ver=1702376209" id="uncode-plugins-js"></script> <script data-minify="1" type="text/javascript" src="https://8traordinary.com/wp-content/cache/min/1/wp-content/themes/uncode/library/js/app.js?ver=1702376209" id="uncode-app-js"></script> <script type="text/javascript" id="cf7-antispam-js-extra"> /* <![CDATA[ */ var cf7a_settings = {"prefix":"_cf7a_","disableReload":"1","version":"vjYpizWzZMWKR6eIqzomqw=="}; /* ]]> */ </script> <script data-minify="1" type="text/javascript" src="https://8traordinary.com/wp-content/cache/min/1/wp-content/plugins/cf7-antispam/build/script.js?ver=1707377720" id="cf7-antispam-js"></script> <script></script><script type="text/javascript"> window.addEventListener("load", function(event) { jQuery(".cfx_form_main,.wpcf7-form,.wpforms-form,.gform_wrapper form").each(function(){ var form=jQuery(this); var screen_width=""; var screen_height=""; if(screen_width == ""){ if(screen){ screen_width=screen.width; }else{ screen_width=jQuery(window).width(); } } if(screen_height == ""){ if(screen){ screen_height=screen.height; }else{ screen_height=jQuery(window).height(); } } form.append('<input type="hidden" name="vx_width" value="'+screen_width+'">'); form.append('<input type="hidden" name="vx_height" value="'+screen_height+'">'); form.append('<input type="hidden" name="vx_url" value="'+window.location.href+'">'); }); }); </script> <script>window.lazyLoadOptions=[{elements_selector:"img[data-lazy-src],.rocket-lazyload,iframe[data-lazy-src]",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,callback_loaded:function(element){if(element.tagName==="IFRAME"&&element.dataset.rocketLazyload=="fitvidscompatible"){if(element.classList.contains("lazyloaded")){if(typeof window.jQuery!="undefined"){if(jQuery.fn.fitVids){jQuery(element).parent().fitVids()}}}}}},{elements_selector:".rocket-lazyload",data_src:"lazy-src",data_srcset:"lazy-srcset",data_sizes:"lazy-sizes",class_loading:"lazyloading",class_loaded:"lazyloaded",threshold:300,}];window.addEventListener('LazyLoad::Initialized',function(e){var lazyLoadInstance=e.detail.instance;if(window.MutationObserver){var observer=new MutationObserver(function(mutations){var image_count=0;var iframe_count=0;var rocketlazy_count=0;mutations.forEach(function(mutation){for(var i=0;i<mutation.addedNodes.length;i++){if(typeof mutation.addedNodes[i].getElementsByTagName!=='function'){continue} if(typeof mutation.addedNodes[i].getElementsByClassName!=='function'){continue} images=mutation.addedNodes[i].getElementsByTagName('img');is_image=mutation.addedNodes[i].tagName=="IMG";iframes=mutation.addedNodes[i].getElementsByTagName('iframe');is_iframe=mutation.addedNodes[i].tagName=="IFRAME";rocket_lazy=mutation.addedNodes[i].getElementsByClassName('rocket-lazyload');image_count+=images.length;iframe_count+=iframes.length;rocketlazy_count+=rocket_lazy.length;if(is_image){image_count+=1} if(is_iframe){iframe_count+=1}}});if(image_count>0||iframe_count>0||rocketlazy_count>0){lazyLoadInstance.update()}});var b=document.getElementsByTagName("body")[0];var config={childList:!0,subtree:!0};observer.observe(b,config)}},!1)</script><script data-no-minify="1" async src="https://8traordinary.com/wp-content/plugins/wp-rocket/assets/js/lazyload/17.8.3/lazyload.min.js"></script><script> // var stickyOffset = jQuery('.service').offset().top; // jQuery(window).scroll(function(){ // var sticky = jQuery('.service'), // scroll = jQuery(window).scrollTop(); // if (scroll >= stickyOffset) { // jQuery('.window-scrolled #main-logo a img').attr('src',"https://8traordinary.dev.webandappstudio.com/wp-content/uploads/2020/09/8-black.png"); // console.log(2); // } // else { // console.log(1); // jQuery('.window-scrolled #main-logo a img').attr('src',"https://8traordinary.dev.webandappstudio.com/wp-content/uploads/2020/09/00_headerlogo.png"); // } // }); function ValidateURL(urlToCheck) { // Below regular expression can validate input URL with or without http:// etc var pattern = new RegExp("^((http|https|ftp)\://)*([a-zA-Z0-9\.\-]+(\:[a-zA-Z0-9\.&%\$\-]+)*@)*((25[0-5]|2[0-4][0-9]|[0-1]{1}[0-9]{2}|[1-9]{1}[0-9]{1}|[1-9])\.(25[0-5]|2[0-4][0-9]|[0-1]{1}[0-9]{2}|[1-9]{1}[0-9]{1}|[1-9]|0)\.(25[0-5]|2[0-4][0-9]|[0-1]{1}[0-9]{2}|[1-9]{1}[0-9]{1}|[1-9]|0)\.(25[0-5]|2[0-4][0-9]|[0-1]{1}[0-9]{2}|[1-9]{1}[0-9]{1}|[0-9])|([a-zA-Z0-9\-]+\.)*[a-zA-Z0-9\-]+\.(com|edu|gov|int|mil|net|org|biz|arpa|info|name|pro|aero|coop|museum|[a-zA-Z]{2}))(\:[0-9]+)*(/($|[a-zA-Z0-9\.\,\?\'\\\+&%\$#\=~_\-]+))*$"); return pattern.test(urlToCheck); } jQuery( document ).ready(function() { jQuery('#fbbutton').click(function() { jQuery('#mySecondDiv2').html(""); var fburl = jQuery('#fburl').val(); var re = /^(https?:\/\/)?(www\.)?facebook.com\/[a-zA-Z0-9(\.\?)?]/; if (!re.test(fburl)) { jQuery('#error').html('Please enter your valid URL.'); jQuery('#mySecondDiv2').html(""); } else { jQuery.ajax({ url : "/wp-content/themes/uncode-child/fb-post.php", type: "POST", data : {fburl:fburl}, success: function(data) { console.log(data.length); // jQuery('.fb-form')[0].reset(); jQuery('#error').html(''); if(data.length =='610'){ jQuery('#mySecondDiv2').html(""); alert("No Data Found "); } else{ jQuery('#mySecondDiv2').html(data); } //data - response from server }, error: function (jqXHR, textStatus, errorThrown) { } }); } }); jQuery('#commentsbtn').click(function() { alert("dddddd"); var custId = jQuery('#custId').val(); if (!custId) { jQuery('#error').html('Please enter your URL.'); return false; } else { jQuery.ajax({ url : "/wp-content/themes/uncode-child/export-comments.php", type: "POST", data : {custId:custId}, success: function(data) { // jQuery('#mySecondDiv2').append(data); //data - response from server }, error: function (jqXHR, textStatus, errorThrown) { } }); } }); }); </script> <script>var rocket_lcp_data = {"ajax_url":"https:\/\/8traordinary.com\/wp-admin\/admin-ajax.php","nonce":"e8e6b6656c","url":"https:\/\/8traordinary.com\/what-brands-need-to-know-about-nfts-now","is_mobile":false,"elements":"img, video, picture, p, main, div, li, svg, section, header","width_threshold":1600,"height_threshold":700,"delay":500,"debug":null}</script><script data-name="wpr-lcp-beacon" src='https://8traordinary.com/wp-content/plugins/wp-rocket/assets/js/lcp-beacon.min.js' async></script></body> </html>