Marketing | Subject Groups | Warwick Business School

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From humble beginnings, WBS has grown to become the largest department at the University, with a global network of over 53,000 alumni in more than 167 countries. </p> </div> </aside> <main class="body"> <nav class="links"> <div class="col"> <span class="title"><a href="/about/" title="About us">About us</a></span> <ul> <li><a href="/about" title="overview" target="_self">Overview</a> </li> <li> <a href="/about/history/" title="History" target="_self">History</a> </li> <li> <a href="/about/partners/" title="Partners" target="_self">Partners</a> </li> <li> <a href="/about/locations/" title="Locations" target="_self">Locations</a> </li> <li> <a href="/about/people/" title="Staff directory" target="_self">Staff directory</a> </li> <li> <a href="/about/rankings/" title="Warwick Business School Rankings" target="_self">Rankings</a> </li> <li> <a href="/about/equality-diversity-and-inclusion/" title="Equality, Diversity and Inclusion" target="_self">Equality, Diversity and Inclusion</a> </li> 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<li><a href="/courses/masters/accounting-financial-management/" title="MSc Accounting & Financial Management" target="_self">MSc Accounting & Financial Management</a> </li> <li><a href="/courses/masters/accounting-sustainability/" title="MSc Accounting & Sustainability" target="_self">MSc Accounting & Sustainability</a> </li> <li><a href="/courses/masters/business-finance/" title="MSc Business & Finance" target="_self">MSc Business & Finance</a></li> <li><a href="/courses/masters/finance/" title="MSc Finance" target="_self">MSc Finance</a></li> <li><a href="/courses/masters/finance-and-economics/" title="MSc Finance & Economics" target="_self">MSc Finance & Economics</a> </li> <li><a href="/courses/masters/financial-technology/" title="MSc Financial Technology" target="_self">MSc Financial Technology</a> </li> <li><a href="/courses/masters/mathematical-finance/" title="MSc Mathematical Finance" target="_self">MSc Mathematical Finance</a> </li> </ul> </div> <div class="col"> <span class="title">Online</span> <ul> <li><a href="/courses/masters/global-central-banking-and-financial-regulation/" title="Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)" target="_self">Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)</a></li> </ul> </div> </nav> </div> <div class="tab programme--mba" data-tab="3"> <div class="title"> <a href="/courses/mba/" title="mba" target="_self">MBA &rsaquo;</a> </div> <nav class="links"> <div class="col"> <ul> <li class="hide-desktop"> <a href="/courses/mba" title="" target="_self">Overview</a> </li> <li> <a href="/courses/mba/accelerator-london/" title="Accelerator MBA (London)" target="_self">Accelerator MBA (London)</a> </li> <li> <a href="/courses/mba/full-time/" title="Full-time MBA" target="_self">Full-time MBA</a> </li> <li> <a href="/courses/mba/global-online/" title="Global Online MBA" target="_self">Global Online MBA</a> </li> <li> <a href="/courses/mba/executive/" title="Executive MBA" target="_self">Executive MBA</a> </li> <li> <a href="/courses/mba/global-online-london/" title="Global Online MBA (London)" target="_self">Global Online MBA (London)</a> </li> <li> <a href="/courses/mba/executive-london/" title="Executive MBA (London)" target="_self">Executive MBA (London)</a> </li> </ul> </div> </nav> </div> <div class="tab programme--doctoral" data-tab="4"> <div class="title"> <a href="/courses/doctoral/" title="Doctoral" target="_self">Doctoral &rsaquo;</a> </div> <nav class="links"> <div class="col"> <ul> <li class="hide-desktop"> <a href="/courses/doctoral/" title="" target="_self">Overview</a> </li> <li> <a href="/courses/doctoral/doctor-of-business-administration/" title="Doctor of Business Administration" target="_self">Doctor of Business Administration</a> </li> <li> <a href="/courses/doctoral/mres-phd-business-management/" title="MRes/PhD Business & Management" target="_self">MRes/PhD Business & Management</a> </li> <li> <a href="/courses/doctoral/mres-phd-finance-economics/" title="MRes/PhD Finance & Economics" target="_self">MRes/PhD Finance & Economics</a> </li> </ul> </div> </nav> </div> <div class="tab programme--exec" data-tab="5"> <nav class="links"> <div class="col"> <span class="title"><a href="/courses/executive-education/"> Executive Education</a></span> <ul style="margin-bottom:30px" > <li> <a href="/courses/executive-education/" title="executive education homepage" target="_self">View our Executive Education homepage</a> </li> <li><a href="/courses/masters/global-central-banking-and-financial-regulation/" title="Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)" target="_self">Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)</a></li> </ul> <span style="margin-top:30px" class="title"><a href="/courses/executive-education/custom-partnerships/"> Custom Partnerships</a></span> <ul> <li><a href="/courses/executive-education/custom-partnerships/" title="About our tailored solutions" target="_self">About our tailored solutions</a> </li> </ul> </div> <div class="col"> <span class="title"><a href="/courses/executive-education/open-programmes/">Open Programmes</a></span> <ul> </ul><ul> <li class="hide-desktop"> <a href="/courses/executive-education/open-programmes/" title="" target="_self">Overview</a> </li> <li> <a href="/courses/executive-education/face-to-face/mergers-and-acquisitions/" title="Mergers and Acquisitions: How to Maximise Success" target="_self">Mergers and Acquisitions: How to Maximise Success</a> </li> <li> <a href="/courses/executive-education/face-to-face/finance-for-non-finance-leaders/" title="Finance for Non-Finance Leaders" target="_self">Finance for Non-Finance Leaders</a> </li> <li> <a href="/courses/executive-education/face-to-face/leadership-for-a-complex-world/" title="Leadership for a Complex World" target="_self">Leadership for a Complex World</a> </li> <li> <a href="/courses/executive-education/face-to-face/behavioural-science-in-practice/" title="Behavioural Science in Practice" target="_self">Behavioural Science in Practice</a> </li> </ul> <ul> <li class="hide-desktop"> <a href="/courses/executive-education/pathways" title="" target="_self">Overview</a> </li> <li> <a href="/courses/executive-education/pathways/behavioural-science-in-the-real-world/" title="Behavioural Science in the Real World" target="_self">Behavioural Science in the Real World</a> </li> <li> <a href="/courses/executive-education/pathways/leading-people-through-change-and-disruption/" title="Leading People Through Change and Disruption" target="_self">Leading People Through Change and Disruption</a> </li> <li> <a href="/courses/executive-education/pathways/strategy-execution/" title="Strategy Execution" target="_self">Strategy Execution</a> </li> </ul> </div> </nav> </div> <div class="tab programme--london" data-tab="6"> <div class="title"> <a href="/courses/london/" title="" target="_self">London Courses &rsaquo;</a> </div> <nav class="links"> <div class="col"> <ul> <li><a href="/courses/mba/accelerator-london/" title="Accelerator MBA">Accelerator MBA</a></li> <li><a href="/courses/mba/executive-london/" title="Executive MBA (London)">Executive MBA (London)</a></li> <li><a href="/courses/mba/global-online-london/" title="Global Online MBA (London)" target="_self">Global Online MBA (London)</a></li> <li><a href="/courses/doctoral/doctor-of-business-administration/" title="Doctor of Business Administration (DBA)">Doctor of Business Administration (DBA)</a></li> </ul> </div> </nav> </div> <div class="tab programme--london" data-tab="7"> <div class="title"> <a href="/courses/online/" title="" target="_self">Online Courses &rsaquo;</a> </div> <nav class="links"> <div class="col"> <ul> <li class="hide-desktop"> <a href="/courses/online" title="online courses" target="_self">Overview</a> </li> <li> <a href="/courses/mba/accelerator-london/" title="Accelerator MBA (London)" target="_self">Accelerator MBA (London)</a> </li> <li> <a href="/courses/masters/global-central-banking-and-financial-regulation/" title="Global Central Banking & Financial Regulation qualifications" target="_self">Global Central Banking and Financial Regulation qualifications</a> </li> <li> <a href="/courses/mba/global-online/" title="Global Online MBA" target="_self">Global Online MBA</a> </li> <li> <a href="/courses/mba/global-online-london/" title="Global Online MBA (London)" target="_self">Global Online MBA (London)</a> </li> </ul> </div> </nav> </div> </main> </div> </div> </li> <li class="has-submenu"> <a class="submenu-parent-anchor" href="/life-at-wbs/" title="Life at WBS" target="_self">Life at WBS</a> <div class="sub-pane"> <div class="sub-inner"> <aside> <div class="text"> <span class="title"><a href="/life-at-wbs/" title="Life at WBS" target="_self">Life at WBS</a></span> <p>WBS is much more than a place to learn; it will become your second home. You will make new friends from all over the world. </p> </div> </aside> <main class="body"> <nav class="links"> <div class="col"> <span class="title"><a href="/life-at-wbs/" title="Life at WBS" target="_self">Life at WBS</a></span> <ul> <li><a href="/life-at-wbs/" title="overview" target="_self">Overview</a></li> <li><a href="/life-at-wbs/student-experiences/" title="student experiences" target="_self">Student experiences</a></li> <li><a href="/life-at-wbs/#our-location" title="" target="_self"><span>Our location</span></a></li> <li><a href="/life-at-wbs/#international" title="" target="_self">International students</a> <li><a href="/life-at-wbs/#accommodation" title="" target="_self"><span>Accommodation</span></a></li> <li><a href="/life-at-wbs/#life-on-campus" title="" target="_self"><span>Life on Campus</span></a></li> <li><a href="/life-at-wbs/#activities" title="" target="_self">Activities and clubs</a></li> <li><a href="/life-at-wbs/#what-is-nearby" title="" 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href="/courses/masters/global-central-banking-and-financial-regulation/" title="Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)" target="_self">Global Central Banking and Financial Regulation qualifications (MSc/PGDip/PGCert/PGA)</a></li> </ul> </li> <li class="parent parent--accordion executive"> <a href="/courses/executive-education/executive-diplomas/" title="" target="_self">Executive Diploma Series</a> <ul> <li class="hide-desktop"> <a href="/courses/executive-education/executive-diplomas/" title="" target="_self">Overview</a> </li> </ul> </li> <li class="parent parent--accordion executive"> <a href="/courses/executive-education/open-programmes/" title="" target="_self">Open Programmes</a> <ul> <li class="hide-desktop"> <a href="/courses/executive-education/open-programmes/" title="" target="_self">Overview</a> </li> <li> <a href="/courses/executive-education/face-to-face/mergers-and-acquisitions/" title="Mergers and Acquisitions: How to 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target="_self">Industrial Relations Research Unit</a> </li> <li> <a href="/research/research-centres-and-networks/ikon/" title="Innovation, Knowledge & Organisational Networks Research Unit" target="_self">Innovation, Knowledge & Organisational Networks Research Unit</a> </li> <li> <a href="/research/research-centres-and-networks/mpf/" title="Macroeconomic Policy and Forecasting Research Network" target="_self">Macroeconomic Policy and Forecasting Research Network</a> </li> <li> <a href="/research/research-centres-and-networks/erc/" title="The Enterprise Research Centre" target="_self">The Enterprise Research Centre</a> </li> </ul> </li> <li class="parent parent--pane"> <a href="/research/our-expertise/">Our expertise</a> <ul> <li><a href="/research/our-expertise/" title="expertise overview" target="_self">Overview</a> </li> <li> <a href="/research/our-expertise/decision-making-and-analytics/" title="Decision-making and Analytics" target="_self">Decision-making and Analytics</a> </li> 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5px; margin-bottom: 10px; } </style> </nav> </header> <div class="overlay--search"></div> <main class="base-content"> <header class="section-hero-wrap">  <section class="standard-hero "> <figure class="image" role="img" aria-label="street signs" > <div class="src" style="background-image: url('/sites/wbs2020/cache/file/0FF01539-0DD6-7CB6-FC21A1D1AF1244B2_W1780_H905.jpg');"></div> </figure>  <header class="title"> <div class="inner"> <div class="text"> <h1>Marketing</h1> </div> <svg width="327" height="328" viewBox="0 0 327 328" xmlns="http://www.w3.org/2000/svg"> <defs> <linearGradient x1="100%" y1="0%" x2="0%" y2="0%" id="a"> <stop stop-color="#0259AB" offset="0%" /> <stop stop-color="#03ADEF" offset="100%" /> </linearGradient> </defs> <path d="M3.5 104.45V379.5h273.2l46.8-46.86V58.5H49.45L3.5 104.45z" transform="translate(0 -55)" stroke="url(#a)" stroke-width="7" fill="none" fill-rule="evenodd" /> </svg> </div> </header> </section> <script> // menu active item override if ( 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<meta itemprop="position" content="2" /> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="link"> <a itemprop="item" href="/research/subject-groups/"><span itemprop="name">Subject Groups</span></a> <meta itemprop="position" content="3" /> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="last current"> <a itemprop="item" href="/research/subject-groups/mkt/"><span itemprop="name">Marketing</span></a> <meta itemprop="position" content="4" /> </li> </ol> </div> </nav> <script> /* hide certain breadcrumb links */ // Array of titles to hide var titlesToHide = ['forms']; // Get all elements with itemprop attribute set to "itemListElement" inside the breadcrumb list var menuItems = document.querySelectorAll('#crumblist [itemprop="itemListElement"]'); // Loop through each menu item menuItems.forEach(function(menuItem) { // Check if the text content of the menu item matches any title from the array 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As a group we share a common belief in the positive impact of responsible marketing and sales practices in modern organisations and society. Our research, teaching and impact activities demonstrate our enthusiasm for and commitment to this belief.</p> <h3 style="margin-bottom: 11px;"><strong>Research</strong></h3> <p style="margin-bottom:11px">There are four themes to our research: strategic marketing, consumer behaviour, selling and sales management, and sustainable marketing. We explore important and topical research questions in the marketing and sales domains, with the purpose of extending academic knowledge and determining the impacts on managers, policy makers, consumers, and society at large. Importantly, in the context of rapid technological change and the growing recognition of the climate crisis, our work considers the relevance and implications of marketing and sales activity on societal and environmental sustainability.</p> <p style="margin-bottom:11px">Our work is regularly published in leading journals such as the <em>Journal of Marketing</em>, <em>Journal of Marketing Research,</em> <em>Journal of Consumer Research</em>, the <em>Journal of the Academy of Marketing Science, Marketing Science, International Journal of Research in Marketing, Journal of Service Research,</em> and <em>Harvard Business Review. </em>Our pluralistic approach and cross-disciplinary interests are further demonstrated by publications in leading journals outside the marketing domain, such as <em>Human Relations</em>, <em>Journal of Business Ethics</em>, <em>Journal of the American Statistical Association</em>, and <em>Psychological Bulletin</em>.</p> <p style="margin-bottom:11px">Our strong publications output reflects our collegiate and thriving research culture, and our interests in exploring marketing and consumer-related issues in novel and emerging settings. We have a well-established and fluid interface with the WBS Behavioural Science group, where we explore marketing-relevant issues through behavioural and psychological lenses. We also input marketing-specific expertise to broader behavioural research projects.</p> <p style="margin-bottom:11px">Recent recognition for our research includes:</p> <ul> <li style="margin-bottom: 11px;">Dr Miaolei Jia’s paper “Contraction with Unpacking: When Unpacking Leads to Lower Calorie Budgets” was cited as the 2nd “Most Discussed” paper in the last three years, published in the <em>Journal of Consumer Research</em> (2020).</li> <li style="margin-bottom: 11px;">Professor Hugh Wilson and Professor Emma Macdonald were recipients of the Thomas P. Hustad “Best Journal Article” prize in <em>Journal of Product Innovation</em> (2018).</li> <li style="margin-bottom: 11px;">Professor Nick Lee and Professor John Rudd were recipients of the James M. Comer Award, for “Best Contribution to Selling and Sales Management Theory” in the <em>Journal of Personal Selling & Sales Management </em>(2018).</li> </ul> <h3 style="margin-bottom: 11px;"><strong>Doctoral students</strong></h3> <p style="margin-bottom:11px">Our community of doctoral scholars frequently present work at leading academic conferences. Recent recognition for their work includes:</p> <ul> <li style="margin-bottom: 11px;">Shuqi Zhu was one of five recipients on an Academy of Consumer Research/Sheth Foundation, Doctoral Symposium Small Grant Award in 2020, for the paper “Device, Fast and Slow: How Electronic Devices Influence Consumer Decisions” with Dr Sarah Wei, Dr Yansong Hu and Professor John Rudd.</li> <li style="margin-bottom: 11px;">Hsiu-Yu Hung, with Professor Nick Lee and DR Yansong Hu was a recipient of the “Best Paper in the Customer Engagement and CRM Track” award at the American Marketing Association (Winter) conference, 2020.</li> </ul> <h3 style="margin-bottom: 11px;"><strong>Teaching</strong></h3> <p style="margin-bottom:11px">We are passionate about the dissemination of our research and marketing knowledge. Our Undergraduate and Postgraduate modules are in high demand; students say they value the expertise, enthusiasm and availability of our faculty. Marketing faculty are regular recipients of WBS teaching awards. Professor Laura Chamberlain recently won a University of Warwick Award for Teaching Excellence (WATE), and the national “Lecturer of the Year” award at the UK Education Awards. In a recent <em>Financial Times</em> global ranking of “Teaching Power”, assessed on adoption and sales of textbooks, WBS academics were placed 4th in the world, with Professor John Rudd and Professor Hugh Wilson cited in the ranking data.</p> <h3 style="margin-bottom: 11px;"><strong>Impact</strong></h3> <p style="margin-bottom:11px">Marketing group faculty are closely aligned and engaged with communities of practice and organisational leaders in various settings. Our relationships and connections help develop and refine our research and inform our teaching practice and content. Our faculty often appear in national and international media outlets, commenting on important marketing and societal issues. Professor Hugh Wilson was interviewed on his research on public attitudes to Brexit on BBC television and BBC Radio 4. Professor Nick Lee and Professor John Rudd have contributed to the UK All-Party Parliamentary Group (APPG) inquiry on professional sales and were quoted in reports subsequently presented to Parliament. Professor Emma Macdonald and Professor Hugh Wilson have advised EU policymakers on policy for sustainable innovation and entrepreneurship; they were also invited to contribute at the United Nations’ COP26 event in Glasgow (2021) on the topic of sustainable futures and the role of collaborative innovation in achieving them.</p> </section> <div class="mura-region"><div class="mura-region-local"><div class="mura-object" data-object="faculty-staff-promo" data-objectid="8A10507F-9911-4B01-81C1D3D04DD2F9F8" data-instanceid="DD450DAE-9AB5-65C9-43890BED2D5BA00E" style="" data-promo_image="/wbs2020/includes/themes/wbs/img/staff/RUDD/f.jpg" data-objecticonclass="mi-th" data-promo_url="" data-objectname="" data-async="false" data-render="server" data-promo_title="Professor John Rudd" data-stylesupport="{"contentstyles":{},"objectstyles":{},"metastyles":{}}" data-myhtml="<p>&quot;We are an engaged and positive community of faculty and doctoral students, who aim to create and disseminate useful insights into marketing and societal challenges, through our award winning research, teaching and thought-leadership activities.&quot;</p>
" data-promo_jobtitle="Head of Marketing Group" data-cssstyles=""><div id="" class="mura-object-content" style=""><section class="team-index " style="margin-top: 30px"> <div class="featured"> <aside class="photo"> <figure class="image"> <div class="src" role="img" aria-label="Professor John Rudd photo" style="background-image: url('/wbs2020/includes/themes/wbs/img/staff/RUDD/f.jpg')"> </div> </figure> </aside> <aside class="mobile-meta"> <div class="meta"> <span class="name">Professor John Rudd</span> <span class="job">Head of Marketing Group</span> </div> </aside> <div class="content"> <div class="bio"> <p>"We are an engaged and positive community of faculty and doctoral students, who aim to create and disseminate useful insights into marketing and societal challenges, through our award winning research, teaching and thought-leadership activities."</p> </div> <div class="meta"> <span class="name">Professor John Rudd</span> <span class="job">Head of Marketing Group</span> </div> </div> </div> </section></div></div></div></div> <i class="separator"></i> <section class="blog-article-index " style="margin-bottom: 30px"> <div class="container"> <header> <h2 class="title size-custom size-custom--01">Latest research news </h2> <aside class="view-all"> <a href="/research/news/" title="" target="_self">View all</a> </aside> </header> <main class="list"> <article class="blog"> <a class="image" href="/news/cop26-researchers-set-to-attend-glasgow-conference/" title="COP26: Researchers set to attend Glasgow conference" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/6415AE14-E44B-6E62-E5CD2D58889C4B60_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--sustainability"></i> <span class="label">Sustainability</span> </div> <span class="title"><a href="/news/cop26-researchers-set-to-attend-glasgow-conference/"> COP26: Researchers set to attend Glasgow conference </a></span> <div class="excerpt"> <p>WBS Professor of Global Energy Michael Bradshaw will be one of 17 delegates from the University of Warwick attending the global climate conference, COP26, in Glasgow in November.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/professor-qing-wang-to-talk-at-world-economic-forum-meeting-in-davos/" title="Professor Qing Wang to talk at World Economic Forum meeting in Davos" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/2B229714-0D2C-5878-674BC2EEC9FE2D9E_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour default"></i> <span class="label">School News</span> </div> <span class="title"><a href="/news/professor-qing-wang-to-talk-at-world-economic-forum-meeting-in-davos/"> Professor Qing Wang to talk at World Economic Forum meeting in Davos </a></span> <div class="excerpt"> <p>The WBS academic is set to talk at the World Economic Forum’s annual event in Davos on the rise of China’s soft power and global brands.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/could-gifts-change-your-behaviour/" title="Could your Christmas gifts change your behaviour?" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/4581B5A9-CA96-F181-1327E34BBD66C209_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--behavioural-science"></i> <span class="label">Decision-making and Analytics</span> </div> <span class="title"><a href="/news/could-gifts-change-your-behaviour/"> Could your Christmas gifts change your behaviour? </a></span> <div class="excerpt"> <p>New research by Liad Weiss has shown there is more to giving gifts at Christmas than we think.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/the-eu-will-lead-the-way-on-sustainability-reporting-in-2025/" title="The EU will lead the way on sustainability reporting in 2025" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/C1D4197B-99ED-731F-9C8810864B55406B_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--sustainability"></i> <span class="label">Sustainability</span> </div> <span class="title"><a href="/news/the-eu-will-lead-the-way-on-sustainability-reporting-in-2025/"> The EU will lead the way on sustainability reporting in 2025 </a></span> <div class="excerpt"> <p style="margin-bottom:11px">Its CSR Directive will be very close to an eventual global standard for ESG reporting, writes Hugh Wilson.   </p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/wbs-conference-looks-at-challenges-facing-the-uk-sales-profession/" title="WBS conference looks at challenges facing the UK sales profession" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/8ACD0151-A96F-DAAF-0492C8F8FB218564_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour default"></i> <span class="label">Research</span> </div> <span class="title"><a href="/news/wbs-conference-looks-at-challenges-facing-the-uk-sales-profession/"> WBS conference looks at challenges facing the UK sales profession </a></span> <div class="excerpt"> <p>The inaugural report by the Sales Excellence Hub at Warwick Business School is launched. </p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/why-the-rock-trumps-politicians-leadership/" title="Why The Rock trumps politicians for leadership" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/37773A48-DA4D-0691-1607CB812859BA05_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--leadership"></i> <span class="label">Leadership</span> </div> <span class="title"><a href="/news/why-the-rock-trumps-politicians-leadership/"> Why The Rock trumps politicians for leadership </a></span> <div class="excerpt"> <p>Nick Lee reveals how Dwayne Johnson's carefully cultivated image inspires trust and what politicians can learn from that.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/lvmh-luxury-industry-succession-planning/" title="What can LVMH teach us about succession planning in the luxury industry?" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/6E73E1E9-C165-BA5C-4894023F031BEB1C_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--leadership"></i> <span class="label">Leadership</span> </div> <span class="title"><a href="/news/lvmh-luxury-industry-succession-planning/"> What can LVMH teach us about succession planning in the luxury industry? </a></span> <div class="excerpt"> <p>Qing Wang explores the advantages and challenges associated with succession planning in the luxury goods sector.</p> </div> </div> </article> <article class="blog"> <a class="image" href="/news/importance-of-smiling-for-politicians/" title="The importance of smiling for politicians in an election" target="_self"> <div class="src" style="background-image: url('/sites/wbs2020/cache/file/A655BFED-A890-C430-6E2C93D17E5A676F_letterbox-promo.jpg?v=1.2');"> </div> </a> <div class="text"> <div class="category"> <i class="colour coreinsights--leadership"></i> <span class="label">Leadership</span> </div> <span class="title"><a href="/news/importance-of-smiling-for-politicians/"> The importance of smiling for politicians in an election </a></span> <div class="excerpt"> <p>New research has found that the type of smile used by a political leader can influence voters to support them and their political agenda.</p> </div> </div> </article> </main> </div> </section> </main> <aside class="sidebar 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