DemandJump Blog | Marketing Analytics

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class="std-padding one_column_content reg-padding"> <div class="page-content max flexed left-side"> <div class="column-content "> <div class="animation-only"> <h1><strong>Blog</strong></h1> </div> </div> </div> </div> <div class="std-padding bottom-padding"> <div class="page-content max"> <div class="blog-grid-flex-wrapper"> <div class="main-blog-area"> <div class="blog-section"> <div class="blog-listing-wrapper cell-wrapper"> <div class="post-listing"> <div class="blog-flex"> <div class="blog-item"> <div class="blog-image"> <br><br> <a href="https://www.demandjump.com/blog/what-is-fractional-attribution" aria-label="Blog Detail for What is Fractional Attribution?"> <img src="https://1780098.fs1.hubspotusercontent-na1.net/hub/1780098/hubfs/Blog%20Images/What%20is%20Fractional%20Attribution/What%20is%20Fractional%20Attribution.jpg?height=630&name=What%20is%20Fractional%20Attribution.jpg" alt="Fractional Attribution"> </a> </div> <div class="blog-list-content"> <h2><a class="dark-link" href="https://www.demandjump.com/blog/what-is-fractional-attribution">What is Fractional Attribution?</a></h2> <p> February 12, 2021 <span class="blog-bullet">•</span><a class="author-link" href="https://www.demandjump.com/blog/author/dj-team">DJ Team</a> </p> </div> <div class="blog-blurb"> <p>If decision making were easy, humans never would have needed to invent flipping a coin, the magic 8 ball, or any of the hundreds of traditional...</p> <div class="clearfix"></div> <a class="more-link" href="https://www.demandjump.com/blog/what-is-fractional-attribution">Read More</a> </div> </div> <div class="blog-item"> <div class="blog-image"> <br><br> <a href="https://www.demandjump.com/blog/what-is-the-most-common-attribution-model" aria-label="Blog Detail for What Is the Most Common Attribution Model?"> <img src="https://1780098.fs1.hubspotusercontent-na1.net/hub/1780098/hubfs/Blog%20Images/What%20Is%20the%20Most%20Common%20Attribution%20Model/What%20Is%20the%20Most%20Common%20Attribution%20Model.jpg?height=630&name=What%20Is%20the%20Most%20Common%20Attribution%20Model.jpg" alt="Most Common Attribution Model"> </a> </div> <div class="blog-list-content"> <h2><a class="dark-link" href="https://www.demandjump.com/blog/what-is-the-most-common-attribution-model">What Is the Most Common Attribution Model?</a></h2> <p> February 12, 2021 <span class="blog-bullet">•</span><a class="author-link" href="https://www.demandjump.com/blog/author/dj-team">DJ Team</a> </p> </div> <div class="blog-blurb"> <p>Imagine you are helping someone as they cross a stream of rushing water. Do you watch their voyage along the shoreline to find the best entry point?...</p> <div class="clearfix"></div> <a class="more-link" href="https://www.demandjump.com/blog/what-is-the-most-common-attribution-model">Read More</a> </div> </div> <div class="blog-item"> <div class="blog-image"> <br><br> <a href="https://www.demandjump.com/blog/increasing-lead-generation-with-lead-source-attribution" aria-label="Blog Detail for Increasing Lead Generation with Lead Source Attribution"> <img src="https://1780098.fs1.hubspotusercontent-na1.net/hub/1780098/hubfs/Website/Resources/Blog/Blog%20-%20Blog/Increasing%20Lead%20Generation%20with%20Lead%20Source%20Attribution/increasing-lead-generation-with-lead-source-attribution.jpg?height=630&name=increasing-lead-generation-with-lead-source-attribution.jpg" alt="increasing lead generation with lead source attribution"> </a> </div> <div class="blog-list-content"> <h2><a class="dark-link" href="https://www.demandjump.com/blog/increasing-lead-generation-with-lead-source-attribution">Increasing Lead Generation with Lead Source Attribution</a></h2> <p> July 31, 2020 <span class="blog-bullet">•</span><a class="author-link" href="https://www.demandjump.com/blog/author/cole-geitner">Cole Geitner</a> </p> </div> <div class="blog-blurb"> <h2>What is Lead Source Attribution?</h2> <p>Before diving into lead source attribution specifically, let's quickly define marketing attribution as an...</p> <div class="clearfix"></div> <a class="more-link" href="https://www.demandjump.com/blog/increasing-lead-generation-with-lead-source-attribution">Read More</a> </div> </div> <div class="blog-item"> <div class="blog-image"> <br><br> <a href="https://www.demandjump.com/blog/challenges-of-multi-touch-attribution" aria-label="Blog Detail for Challenges of Multi Touch Attribution"> <img src="https://1780098.fs1.hubspotusercontent-na1.net/hub/1780098/hubfs/Website/Resources/Blog/Blog%20-%20Blog/Challenges%20of%20Multi%20Touch%20Attribution/challenges-of-multi-touch-attribution.jpg?height=630&name=challenges-of-multi-touch-attribution.jpg" alt="group of marketers discussing the challenges of multi touch attribution"> </a> </div> <div class="blog-list-content"> <h2><a class="dark-link" href="https://www.demandjump.com/blog/challenges-of-multi-touch-attribution">Challenges of Multi Touch Attribution</a></h2> <p> July 24, 2020 <span class="blog-bullet">•</span><a class="author-link" href="https://www.demandjump.com/blog/author/dj-team">DJ Team</a> </p> </div> <div class="blog-blurb"> <p>Multi touch attribution is the process of determining the value of each touchpoint that a consumer has with your brand on their path to purchase....</p> <div class="clearfix"></div> <a class="more-link" href="https://www.demandjump.com/blog/challenges-of-multi-touch-attribution">Read More</a> </div> </div> <div class="blog-item"> <div class="blog-image"> <br><br> <a href="https://www.demandjump.com/blog/how-do-you-make-an-attribution-model" aria-label="Blog Detail for How Do You Make an Attribution Model?"> <img src="https://1780098.fs1.hubspotusercontent-na1.net/hub/1780098/hubfs/Website/Resources/Blog/Blog%20-%20Blog/How%20do%20you%20make%20an%20attribution%20model/how-do-you-make-an-attribution-model.jpg?height=630&name=how-do-you-make-an-attribution-model.jpg" alt="person on a laptop learning how to make an attribution model"> </a> </div> <div class="blog-list-content"> <h2><a class="dark-link" href="https://www.demandjump.com/blog/how-do-you-make-an-attribution-model">How Do You Make an Attribution Model?</a></h2> <p> July 24, 2020 <span class="blog-bullet">•</span><a class="author-link" href="https://www.demandjump.com/blog/author/dj-team">DJ Team</a> </p> </div> <div class="blog-blurb"> <p>In order to truly know how your marketing efforts are stacking up, 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