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</script> </div> </div> <div class="live_module"> <div class="toggle"><a href="" class="selected"><span style="font-size: 0.8em;float:right;margin-right:20px;">(Official Tag: <strong>#w2e</strong>)</span>Twitter </a></div> <div class="content" style="overflow:hidden;word-wrap: break-word;display:block;"> <div class="get_twitter" title="http://search.twitter.com/search.json?q=%23w2e+OR+%23web2expo+OR+%22Web+2.0+Expo%22+OR+from%3Aw2e&callback=?"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_load_spinner.gif" alt="webexsf2009_load_spinner.gif" style="float:right;"/> Pulling in content from <a href="http://web.archive.org/web/20090320111709/http://search.twitter.com/search?q=%23w2e+OR+%23web2expo+OR+%22Web+2.0+Expo%22+OR+from%3Aw2e" target="_blank">Twitter</a> </div> <ul style="margin:10px 0 0 0;"> <li style="list-style:none;"> <a href="http://web.archive.org/web/20090320111709/http://twitter.com/w2e" title="Follow Web 2.0 Expo 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on Flickr" style="vertical-align:middle;" class="left"/> </a> <a href="http://web.archive.org/web/20090320111709/http://flickr.com/groups/web2expo08" title="Web 2.0 Expo SF on Flickr" target="_blank" style="vertical-align:middle;">More Photos</a> </li> </ul> </div> </div> <div class="live_module"> <div class="toggle"><a href="" class="deselected">From The Web 2.0 Expo blog</a></div> <div class="content" style="overflow:hidden;word-wrap: break-word;"> <ul> <li><a href="http://web.archive.org/web/20090320111709/http://blog.web2expo.com/2009/03/the-power-of-less-on-cnn/" target="_blank">The Power of Less on CNN!</a></li><li><a href="http://web.archive.org/web/20090320111709/http://blog.web2expo.com/2009/03/whats-free-w2e-san-francisco/" target="_blank">What’s free @w2e San Francisco?</a></li><li><a href="http://web.archive.org/web/20090320111709/http://blog.web2expo.com/2009/03/community_lounge/" target="_blank">Need to Hold a Meeting at Web 2.0 Expo? – Book the Community Lounge!</a></li><li><a href="http://web.archive.org/web/20090320111709/http://blog.web2expo.com/2009/03/lolsoda-and-community-marketing-a-preview-of-angel-djambazovs-session/" target="_blank">LOLSoda and Community Marketing: A Preview of Angel Djambazov’s Session</a></li><li><a href="http://web.archive.org/web/20090320111709/http://blog.web2expo.com/2009/03/lolbuilder-contest-winner/" target="_blank">LOLbuilder contest winner</a></li> </ul> </div> </div> <div class="live_module"> <div class="toggle"><a href="" class="deselected">Other Related Web 2.0 Expo posts</a></div> <div class="content" style="overflow:hidden;word-wrap: break-word;"> <p class="secondary"><a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/2009/03/sunlight-hackathon-at-web-20-e.html">Sunlight Hackathon at Web 2.0 Expo</a>, Jennifer Pahlka <br/> <span class="tiny"> [<a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/">O'Reilly Radar</a>]</span> </p><p class="secondary"><a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/2009/03/radar-roundup-sensors.html">Radar Roundup: Sensors</a>, Dylan Field <br/> <span class="tiny"> [<a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/">O'Reilly Radar</a>]</span> </p><p class="secondary"><a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/2009/03/clay-shirkys-newspapers-and-thinking-the-unthinkable.html">Clay Shirky's "Newspapers and Thinking the Unthinkable"</a>, Tim O'Reilly <br/> <span class="tiny"> [<a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/">O'Reilly Radar</a>]</span> </p><p class="secondary"><a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/2009/02/web-20-expo-launchpad-extended.html">Web 2.0 Expo: Launchpad Extended, Developer Discount and Ignite!</a>, Brady Forrest <br/> <span class="tiny"> [<a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/">O'Reilly Radar</a>]</span> </p><p class="secondary"><a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/2008/10/web-20-expo-europe-videos-up.html">Web 2.0 Expo Europe Videos Up</a>, Brady Forrest <br/> <span class="tiny"> [<a href="http://web.archive.org/web/20090320111709/http://radar.oreilly.com/">O'Reilly Radar</a>]</span> </p> </div> </div> <div class="live_module"> <div class="toggle"><a href="" class="selected"></a></div> <div class="content" style="overflow:hidden;word-wrap: break-word;display:block;padding:0;"> <a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/register" title="St. Patricks Day - Save 35%"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_stpatrick_promo.gif" width="299" height="222" alt="St. Patricks Day - Save 35%" style="margin-left: 1px;"/></a> </div> </div> </div> </div> </div> <h2>The Power of Less</h2> <p>We do some of our best work when we鈥檙e constrained: by budgets, by headcount, by technology, by the economy. These are the times when bureaucracy and waste die by necessity. What鈥檚 left are ideas, and the muscle to make them real.</p> <p>2009 will be a tough year in many ways, but now more than ever, the core concepts of Web 2.0 provide an advantage. Lightweight tools, user interfaces, and development models will help streamline productivity and focus resources; new business models will emerge out of the environment of change. Transparency and openness will help avoid disasters and extend our influence, as we learn to trust users as co-developers. Marketers can鈥檛 afford to ignore the value of social media, communities, and a new set of analytics. On an individual, team, company, and global level, this is the year we will choose to work on what matters.</p> <p>And while the fundamentals of Web 2.0 become increasingly relevant and urgent, this is also the time to look ahead. The landscape today enables interactions that were not possible even two years ago, as the devices around us and the data they generate evolve rapidly. Tomorrow鈥檚 big ideas are quietly percolating now, in the aisles of major retailers, the back office of enterprises, and in the labs of passionate, independent-minded hackers. We鈥檒l explore the future potential of Web 2.0, so when this storm passes, you鈥檒l be ready.</p> <p>The web as a platform has shown us a new direction. Now is the time to answer the call and make its principles real in your organization, whether you鈥檙e a Fortune 500 company or a brand new startup. These are the times when the most interesting things will happen. <a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/register" title="Register for Web 2.0 Expo SF 2009">Join us</a>.</p> <h3>The Web 2.0 Expo Experience</h3> <p>Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities. Web 2.0 Expo is co-produced by O'Reilly Media and TechWeb.</p> <p>Web 2.0 Expo is a place for creativity, engineering, and innovation. The conference program will be focusing on five main conference tracks and five mini focus tracks:</p> <ul> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/230" title="Strategy & Business Models">Strategy & Business Models</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/228" title="Marketing & Community">Marketing & Community</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/229" title="Design & User Experience">Design & User Experience</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/Fundamentals" title="Fundamentals">Fundamentals</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/Development" title="Development">Development</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/233" title="Focus on Web Operations">Focus on Web Operations</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/234" title="Focus on Mobile">Focus on Mobile</a></li> <li><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/presentations/235" title="Focus on Security">Focus on Security</a></li> <li><a href="webexsf2009/public/schedule/presentations/321" title="Focus on Web 2.0 at Work">Focus on Web 2.0 at Work</a></li> <li><a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/public/schedule/topic/338" title="Focus on Government 2.0">Focus on Government 2.0</a></li> </ul> <h2><a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/register" title="Register for Web 2.0 Expo SF 2009">Register Now and Save!</a></h2> </div> <div class="en_article_metadata"> <a 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Send an email to: <a href="http://web.archive.org/web/20090320111709/mailto:sf-idea@web2expo.com">sf-idea@web2expo.com</a></p> <h3>Press/Media Inquiries</h3> <p>Maureen Jennings<br/> 707-827-7083 <br/> <a href="http://web.archive.org/web/20090320111709/mailto:maureen@oreilly.com">maureen@oreilly.com</a></p> <p>or</p> <p>Natalia Wodecki<br/> 415-947-6762<br/> <a href="http://web.archive.org/web/20090320111709/mailto:nwodecki@techweb.com">nwodecki@techweb.com</a></p> <h3>Contact Us</h3> <p>View a complete list of <a href="/web/20090320111709/http://www.web2expo.com/webexsf2009/public/content/contact">Web 2.0 Expo contacts</a>.</p> </div> </div> <div id="en_footerwrap"> <div id="en_footer"><div id="banner_ad"> <a href="http://web.archive.org/web/20090320111709/http://oreilly.com/go/radar-os-enterprise" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/eventprovider/1/radar_os_ent_banner.gif" id="banner1" alt="Radar - Open Source in the Enterprise" style="display:none;"/></a> <a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/go/acmqueue" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_banner_acmqueue.gif" id="banner2" alt="ACM Queue" style="display:none;"/></a> <a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/go/socialmediatoday" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_banner_socialmediatoday.gif" id="banner3" alt="socialmediatoday" style="display:none;"/></a> <a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/go/technorati" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_banner_technorati.jpg" id="banner4" alt="technorati" style="display:none;"/></a> <a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/go/silverlight" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_banner_silverlight.gif" id="banner5" alt="technorati" style="display:none;"/></a> <a href="http://web.archive.org/web/20090320111709/http://www.web2expo.com/webexsf2009/go/thinkgeek" target="_blank"><img src="http://web.archive.org/web/20090320111709im_/http://assets.en.oreilly.com/1/event/22/webexsf2009_banner_thinkgeek.jpg" id="banner6" alt="Stuff for Smart Masses - 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