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href="/success-stories/?filters%5B0%5D=business_tools&filters%5B1%5D=cms_developers_whatsapp_business_platform" style="" data-ms="{"creative":"link","creative_detail":"link&device_type=desktop","create_type":"link","create_type_detail":""}">WhatsApp Business 平台</a><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/240669395_4359597734102034_9117470332913277762_n.svg?_nc_cat=103&ccb=1-7&_nc_sid=e280be&_nc_ohc=eqPD0iP70s4Q7kNvgFDpKfy&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYDswnvubM-o15Byk16v8E_N2UiaL8ggr_i1O2RCFLXx5g&oe=675C14C2" alt="" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></li><li class="_41qd">HolidayPirates</li></ul></div><div class="_8xgl _8-4_"><div class="_8-4z"><div><div id="u_0_1_o1"></div><div id="developerRefreshHomepageHero"></div></div></div><div class="_8-4w _8xh1" style="background-color: #C3E1C8"><div class="_8-4v" id="u_0_2_rZ"><div class="_8xgm"><div class="_8xgv"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4v89 _6u3s" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;">WHATSAPP BUSINESS 平台</h3><div style="height:15px" class="" id="u_0_3_uH"></div><h1 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#003F2E;">HolidayPirates</h1><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd_ _8yp1 _93n_ _8zf- _9ao6">借助快速且相關的營銷訊息吸引訂閱者互動，從而增加流量 </p><a href="/products/whatsapp/" class="_928p _928m _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value="hero | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"\/developer-v2\/hero\/section\/row\/column\/call-to-action&device_type=desktop","create_type":"\/developer-v2\/hero\/section\/row\/column\/call-to-action","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#003F2E"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g id="arrow-group-right-link"><circle id="Oval" opacity="0.5" cx="18" cy="18" r="18"></circle><g id="Group-2" opacity="0.828706287" transform="translate(11.000000, 13.000000)" stroke-width="2"><polyline id="Path-2" stroke-linecap="square" points="8 0 13 5 8 10"></polyline><path d="M0,5 L13,5" id="Path-3"></path></g></g></g></g></g></g></g></svg></div><div class="_8xnr"><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="color:#003F2E;">開始構建</div></div></div></a><div style="height:15px" class="" id="u_0_4_3F"></div></div></div></div></div></div><div class="_8xgn"><img class="_6voz _7f2d _1ef6 _8xgo _8xh3 _8xgq _8xh5 _8xgt _8xgo _8xh3 _8xgq _8xh5 _8xgt img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/-PAXP-deijE.gif" alt="" id="developerRefreshHeroMobileImage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" style="background-image: url('https\3a //scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/338511037_1874368872924792_1789849169969614686_n.jpg?_nc_cat\3d 105\26 ccb\3d 1-7\26 _nc_sid\3d e280be\26 _nc_ohc\3d PXY9LtzaK20Q7kNvgHGofPa\26 _nc_zt\3d 14\26 _nc_ht\3d scontent-hkg1-1.xx\26 _nc_gid\3d AVXinY-oKZQcKV6ML6VHfLA\26 oh\3d 00_AYBa4wWzcI0YvwujSRHut5FhMrLckbH5iBec15NToX2yAA\26 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_8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">HolidayPirates</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">品牌</p></div><div class="_4v7t _6u4h" style=""><div style="height:20px" class="" id="u_0_7_dL"></div></div><div class="_4v84 _6u3s" style=""><a href="https://www.facebook.com/vonage" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}"><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/338869546_904214457469596_6139672784484308998_n.jpg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=sxULWxGQMLEQ7kNvgEzN_91&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYBExyb15vtcm4j5FWwG6vldwR5UFl-650WImf48u27mEg&oe=675C3CE1" alt="" style="margin: auto;width: 200px;" /></a><div style="height:20px" class="" id="u_0_8_Hs"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#344854;letter-spacing:3px;">Vonage</h3><p style="color:#344854;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 商業解決方案供應商</p></div><div class="_4v7t _6u4h" style=""></div><div style="height:0px" class="" id="u_0_9_e7"></div><div class="_4v89 _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_a_8Z">成功案例</h3><div style="height:10px" class="" id="u_0_b_OE"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 使用 WhatsApp Business 平台向訂閱者提供限時旅遊優惠，以吸引活躍用戶互動，並為供應商合作夥伴帶動流量。</p></div></div><div style="height:40px" class="" id="u_0_c_yU"></div></div></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px; background-color:#006B4E;"><div style="height:85px" class="" id="u_0_d_hB"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">53%</div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">3 個月內 WhatsApp 訂閱者人數增加了 53% </p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_e_5I"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">97% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 營銷訊息開啟率達到 97%</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_f_BT"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">40% </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 點閱率高達 40%</p></div><div class="_4v7t _6u4h" style=""><div style="height:0px" class="" id="u_0_g_5g"></div></div><div class="_4v82 _6u4h" style=""><div class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center; font-size: 48px; line-height: 30px; color:#EBF2E6;">10 倍 </div><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 帶來的訂閱者互動率比電郵高 10 倍</p></div></div><div style="height:45px" class="" id="u_0_h_1k"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span><div style="height:65px" class="" id="u_0_i_Ve"></div></div></div><div style="height:80px" class="" id="u_0_j_ti"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _370j _8ptk"><div class="_4v8d _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_k_+w">品牌故事</h3><div style="height:10px" class="" id="u_0_l_uW"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_m_iJ">讓夢寐以求的度假更貼地 </h2><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 是一間國際旅遊公司，專門從各大旅遊平台物色平價機票、酒店和假日套票，並與大眾分享最新優惠。旅客在計劃週末出遊或更長時間的度假時，可透過 HolidayPirates 網站、流動應用程式和社交媒體找出一切所需。</p></div><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><img class="_6voz _7f2d img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/338391482_207404351920392_1008077385150984377_n.jpg?_nc_cat=102&ccb=1-7&_nc_sid=e280be&_nc_ohc=CCNNnrA1MlIQ7kNvgF0r075&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYABoIjGkIC92PZYtVNsAI4DcGwrPChuBPnc2jcyyAzCbQ&oe=675C3F38" alt="" style=" margin: 0 auto; border-radius:3px 25px 25px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></div></div></div><div style="height:80px" class="" id="u_0_n_tm"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#EBF2E6;"><div style="height:75px" class="" id="u_0_o_YH"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_6uo3 _370e _66vu _8ptk"><div class="_4vcc _6u4h" style=""><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;letter-spacing:3px;" id="u_0_p_qx">品牌目標</h3><div style="height:10px" class="" id="u_0_q_sA"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#003F2E;line-height:1.2;letter-spacing:1.5px;" id="u_0_r_Sb">為精打細算的旅客打開世界的大門 </h2><p style="color:#003F2E;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">HolidayPirates 希望吸引慳家的旅遊達人，從其旅遊平台合作夥伴處搜羅最相關的優惠。為了確保讀者捉緊短短幾小時的優惠時間，不錯過限時旅遊套票和特別優惠，這間公司需要一個更快速、擴展力更強的溝通渠道，讓讀者可以即時掌握優惠動向。 </p><div style="height:60px" class="" id="u_0_s_p6"></div></div></div></div></div><div style="height:75px" class="" id="u_0_t_FI"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_6uo3 _370e _70o9 _66vu _370k"><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_u_/q"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:3px;" id="u_0_v_M7">品牌營銷策略</h3><div style="height:10px" class="" id="u_0_w_UF"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#344854;line-height:1.2;letter-spacing:1.5px;" id="u_0_x_zJ">實時營銷渠道 </h2><div style="height:15px" class="" id="u_0_y_H2"></div><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">國際旅遊公司 HolidayPirates 的編輯團隊每天都會在互聯網上搜尋最新的旅遊優惠，為精打細算的旅客策劃從機票套票到度假住宿的所有環節。讀者可以透過 HolidayPirates 網站和應用程式查看各大網上旅遊平台提供的不同套票，從而節省自行貨比三家的時間。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">旅遊優惠總是來得快、去得快，因此，這間公司以前會每天透過電郵向其近 100 萬訂閱者傳送有關新旅遊機會的最新資訊。如果讀者白天沒有查看電郵或無法使用應用程式，就可能會錯過精彩優惠。此外，這間公司無法衡量旅遊優惠的吸引力和促使顧客行動的動力，因此難以向訂閱者提供與其相關的優惠，這亦是另一挑戰。</p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">隨著疫情過後人們恢復旅遊，HolidayPirates 需要一種更快速、擴展力更強的方法來接觸訂閱者。HolidayPirates 發現 WhatsApp 在其顧客群中相當普及，於是與電訊公司 Vonage 合作，在 WhatsApp Business 平台建立了一個強大的營銷和溝通渠道。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">此公司使用 WhatsApp 向訂閱者傳送群發訊息，為他們即時送上有關新旅遊套票的資訊。WhatsApp 中的連結會將訂閱者直接帶到 HolidayPirates 網站上的優惠頁面，訂閱者在瀏覽旅遊合作夥伴平台之前，可直接在該頁面查看優惠。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 透過電郵、社交媒體和自家網站來推廣這個 WhatsApp 渠道。為了吸引更多在策劃下段歷險旅程的用戶加入這個渠道，此公司舉辦了一場比賽，讓 WhatsApp 的新訂閱者有機會贏得旅遊獎賞和其他獎品。他們鼓勵訂閱者向親朋好友分享自己的 HolidayPirates 優惠，這樣做可增加中獎機會。 </p></div><div class="_4v7s _6u4h" style=""></div><div class="_4v89 __ik _6u4h" style=""><div class="_ace7" style="width:256px; margin:0 auto;"><div class="_3rh7" style="max-width: 256px;"><a aria-label="Play Video" rel="async" role="button" id="u_0_0_Pf" ajaxify="/v2/async/videos/?controls=0&forcehd=0&height=552&locale=zh_HK&loop=1&selector=u_0_0_Pf&start_muted=1&video_id=236706958927426&width=256" href="#"><div class="_670w"><img class="_670x img" src="https://static.xx.fbcdn.net/rsrc.php/v3/y4/r/oed9t9wqbrz.png" alt="" width="98" height="98" /><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg1-1.xx.fbcdn.net/v/t39.2365-6/338728728_239422765192035_3657527370784178986_n.jpg?_nc_cat=101&ccb=1-7&_nc_sid=e280be&_nc_ohc=E4lWU5kpCAkQ7kNvgGFLF0w&_nc_zt=14&_nc_ht=scontent-hkg1-1.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYC_6GXtUvuaa6iMKJpdQ19hzX_egQsmxBRQEsMa3nKKrQ&oe=675C3BDF" alt="" style="margin: 0 auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div></a></div><div style="height:0px" class="" id="u_0_z_j5"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">HolidayPirates 透過調查目的地偏好來識別顧客偏好</p></div></div><div class="_4v7t _6u4h" style=""></div></div><div style="height:15px" class="" id="u_0_10_dL"></div><div class="_ace7"><div class="_6uo3 _370e _66vu _370k"><div class="_4v7t _6u4h" style=""></div><div class="_4v89 _6u4h" style=""><div class="_ace7" style="width:256px; margin:0 auto;"><img class="_6voz _7f2d _92d5 _930h img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/338688087_204602038860152_6838948440688504261_n.jpg?_nc_cat=110&ccb=1-7&_nc_sid=e280be&_nc_ohc=rR7SfEpLfHAQ7kNvgEjdIw3&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYD2mPL13vlYw1tqMNSaFyclnK8a99qrh9qVOgF_2v-D_w&oe=675C2247" alt="" style="margin: 0 auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:10px" class="" id="u_0_11_ub"></div><p style="" class="_8zym _8xdr _8xdj _8xdz _8yp2 _93o0 _8zg0 _9ao6">WhatsApp 訂閱者的互動率明顯高於電郵和應用程式通知</p></div></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 全球 CRM 團隊主管 Kamila Skötsch 表示：「在短短 3 個月內，我們的 WhatsApp 訂閱者人數增長了 53%，現在已有超過 220,000 名訂閱者期待著我們分享的優惠。我們發現與電郵相比，WhatsApp 帶來的訂閱者互動率增加了 10 倍，而與應用程式通知相比亦增加了 2 倍以上。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 開始傳送訊息，邀請顧客在幾個特定優惠中作出選擇，例如海灘、城市或健行旅程，借此了解訂閱者的偏好。訂閱者會收到一則導向所選優惠頁面的自動訊息，與此同時，公司可了解不同的訂閱者群體會對哪些優惠有興趣。為了以更快速、更貼合個人需要的方式與訂閱者互動，HolidayPirates 使用由 Jumper.ai 提供技術支援的 Vonage 對話式商務平台來制定不同訂閱者族群，並透過 WhatsApp 送上切身相關的旅遊優惠。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Vonage 關鍵客戶經理 Tatiana Xyda 表示：「WhatsApp 的即時性使 HolidayPirates 可以更易識別最活躍的用戶，並為每位訂閱者送上合適的優惠。借助 WhatsApp，HolidayPirates 可透過具成本效益的方式吸引其龐大且不斷擴大的訂閱者群展開互動。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">除了每日訊息，HolidayPirates 還會針對最活躍的訂閱者，每週額外發起一到三次具吸引力的 WhatsApp 對話。有更多 WhatsApp 訂閱者對可能在數小時內結束的特別優惠採取行動，因此 WhatsApp 互動率比任何其他渠道更高。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Skötsch 表示：「有了 WhatsApp，我們得以更好地識別前 25% 的活躍訂閱者，並向他們推銷產品。WhatsApp 訊息的點閱率高達 40%，一些訊息的開啟率更達到 97%。相比使用其他渠道的訂閱者，我們的 WhatsApp 訂閱者對特別優惠採取行動的速度更快，為我們的合作夥伴帶來更多流量。」 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 希望能更有效地將用戶分為不同族群，這樣，他們在利用黑色星期五等特別時機展開推廣宣傳活動時，便可傳送更切合個人需求的訊息，從而增加 WhatsApp 訂閱者人數。此公司亦計劃在 WhatsApp 上加入一項旅遊顧客服務功能，借助自動化技術和即時客戶服務人員，指引用戶透過其合作夥伴提供的旅遊套票制定度假計劃。 </p><p style="" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">Skötsch 表示：「WhatsApp 的廣泛用途幫助我們為訂閱者打開世界大門，讓更多人握住我們合作夥伴獨家提供的精彩旅遊機會。」</p></div></div></div></div></div><div style="height:60px" class="" id="u_0_12_IG"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color:#006B4E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:75px" class="" id="u_0_13_Rw"></div><div class="_6uo3 _370e _66vu _370k"><div class="_4v8b _6u4h" style=""><div style="height:0px" class="" id="u_0_14_fc"></div><img class="_6voz _7f2d img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/338335616_195490419896825_144885281277481427_n.jpg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=w12Hdv9_IdcQ7kNvgGQCY51&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYDBWiBs0tefE74QsUV7ZEWi_H4pWlf2hNNWmCHjFLTvbA&oe=675C1D1D" alt="" style="margin: 0 auto; border-radius:25px 25px 3px 25px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /></div><div class="_4v7t _6u4h" style=""></div><div class="_4v8d _6u4h" style=""><div style="height:0px" class="" id="u_0_15_RK"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdy _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;letter-spacing:3px;" id="u_0_16_MY">成功啟示</h3><div style="height:10px" class="" id="u_0_17_Ow"></div><h2 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdw _8xdr _8xdj _8yp1 _8zf- _93n_ _8xdh _8zge" style="color:#EBF2E6;line-height:1.2;letter-spacing:1.5px;" id="u_0_18_nP">提高訂閱人數和流量 </h2><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6">HolidayPirates 透過 WhatsApp Business 平台建立營銷渠道後，不僅訂閱者人數增加了一倍有多，互動率、點閱率和訊息開啟率亦有所提升，而且供應商合作夥伴獲得了更多流量。 </p><ul class="_41qb _41qc"><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">3 個月內 WhatsApp 訂閱者人數增加了 53%</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 營銷訊息開啟率達到 97%</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 點閱率高達 40%</li><li class="_41qd" style="color: #EBF2E6;font-family: Optimistic Text, Helvetica, Helvetica Neue, Arial, sans-serif; font-size: 16px;line-height: 28px;">WhatsApp 帶來的訂閱者互動率比電郵高 10 倍</li></ul><div style="height:45px" class="" id="u_0_19_fv"></div><span style="color: #EBF2E6;font-size: 12px;display:block;text-align:center; letter-spacing: 0.5px;">*各項成果均屬自行報告資料，其他情況下不一定能達至完全一樣的成果。一般而言，成果會因公司而異。</span></div></div></div><div style="height:80px" class="" id="u_0_1a_vs"></div></div><div style="height:75px" class="" id="u_0_1b_h7"></div><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg4-1.xx.fbcdn.net/v/t39.2365-6/126246912_722488615362128_1794306237425700421_n.svg?_nc_cat=106&ccb=1-7&_nc_sid=e280be&_nc_ohc=-wy3XGH3bu4Q7kNvgFz2qln&_nc_zt=14&_nc_ht=scontent-hkg4-1.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYDY_jd0G0hovPQUfQhXMpsUUX1tpWO4FoQ__qi5lYRXJA&oe=675C2AE8" alt="" style="margin: auto;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><p style="color:#67788A; text-align: center;font-size:24px; line-height: 30px;" class="_8zym _8xdr _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6"> 在短短 3 個月內，我們的 WhatsApp 訂閱者人數增長了 53%，現在已有超過 220,000 名訂閱者期待著我們分享的優惠。我們發現與電郵相比，WhatsApp 帶來的訂閱者互動率增加了 10 倍，而與應用程式通知相比亦增加了 2 倍以上。 </p><div class="_8zym _8xdt _8xdj _8xd- _8yp1 _93n_ _8zf- _9ao6" style="text-align:center;font-size: 36px; color:#344854; line-height: 2;">Kamila Skötsch</div><div class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6" style="color:#67788A;">HolidayPirates 全球 CRM 團隊主管</div></div></div><div style="height:75px" class="" id="u_0_1c_OJ"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2" style="background-color: #003F2E;"><div class="_ace7" style="max-width:1200px; margin:0 auto; padding:0 40px;"><div style="height:60px" class="" id="u_0_1d_fW"></div><div class="_2jqq _4wnt _7pk5 _7pj_ _7pk8 _7pk2"><div class="_ace7" style="max-width:800px; margin: auto;"><p style="color:#EBF2E6;letter-spacing:3px;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6">所用產品</p><img class="_6voz _7f2d _92d5 img" src="https://scontent-hkg1-2.xx.fbcdn.net/v/t39.2365-6/198215876_316912526594069_3933921299257972154_n.svg?_nc_cat=104&ccb=1-7&_nc_sid=e280be&_nc_ohc=F0VEsPwcB8IQ7kNvgHrGuFW&_nc_zt=14&_nc_ht=scontent-hkg1-2.xx&_nc_gid=AVXinY-oKZQcKV6ML6VHfLA&oh=00_AYDqeupr5-a5YRWkZ22vj5oxZO7ylUtxEE0IBD1CDU6Vjg&oe=675C2889" alt="" style="margin: auto; width: 100px;" data-ms="{"creative":"image","creative_detail":"image&device_type=desktop","create_type":"image","create_type_detail":"image"}" /><div style="height:20px" class="" id="u_0_1e_ZW"></div><h3 class="_8xdr _8xdj _8yp1 _93n_ _8zf- _8xdh _8xdv _8xdr _8xdj _8yp2 _8zg0 _93o0 _8xdh _8zge" style="color:#EBF2E6 ;line-height:1.2;letter-spacing:1.5px;" id="u_0_1f_1u">WhatsApp Business 平台</h3><p style="color:#EBF2E6;" class="_8zym _8xdr _8xdj _8xd- _8yp2 _93o0 _8zg0 _9ao6"> 透過自動且快速的訊息回覆工具，輕鬆與顧客互動。</p><div style="height:20px" class="" id="u_0_1g_yS"></div><div class="_6uo3 _370e _370j _8ptk"><div class="_6u4h" style=""><a href="/products/whatsapp/" class="_928q _928n _90v1" target="" data-interaction-identifier="devsite_trackable_element" data-click-value=" products used | whatsapp | start building" data-ms="{"creative":"button","creative_detail":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA&device_type=desktop","create_type":"SuccessStoryWhatsAppPlatform_Footer_\/developers_whatsapp_business_platform\/_StartBuildingCTA","create_type_detail":""}"><div class="_8xnq"><div class="_8xnp"><svg width="38px" height="38px" viewBox="0 0 38 38" version="1.1" xmlns="http://www.w3.org/2000/svg"><g id="Lead" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g id="DevCircle-Lead" transform="translate(-104.000000, -446.000000)" stroke="#EBF2E6"><g id="Managing-a-circle" transform="translate(0.000000, 136.000000)"><g id="Button/Large" transform="translate(105.000000, 311.000000)"><g id="Icon/Button-arrow"><g 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