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https://i8.swiftpic.io/gpj/83vwtIVlyl/Ubu19WJmRLMBvP9ti4cyYb+DGpVqz0qg=/format:jpg;cover:1440,621/https://www.gpj.com/wp-content/uploads/2022/07/CISCO_HMI_2022_009-e1657046140426.jpg 1440w, https://i4.swiftpic.io/gpj/4n9yYwj9sfjjPojOswvKL2rmP6R6bl2QYk9tuGO5eak=/format:jpg;cover:640,276/https://www.gpj.com/wp-content/uploads/2022/07/CISCO_HMI_2022_009-e1657046140426.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="container content-wrapper"> <p><a id="creative-ideation" name="creative-ideation"></a></p> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">CREATIVE IDEATION AND EXPERIENCE DESIGN – The Idea is Everything</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignright size-medium"><img fetchpriority="high" decoding="async" width="300" height="200" src="https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-300x200.jpeg" alt="" class="wp-image-45153" srcset="https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-300x200.jpeg 300w, https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-1024x683.jpeg 1024w, https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-768x512.jpeg 768w, https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-1536x1024.jpeg 1536w, https://www.gpj.com/wp-content/uploads/2022/06/pexels-photo-212286-2048x1365.jpeg 2048w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div> <p>GPJ has a rigorous, programmatic approach to creating brand experiences. Our creative process begins with strategy, but it’s fueled by a passion for experiences, and their power to create brand devotion. We start with big ideas, no matter how unusual or disruptive to conventional wisdom they might be. Once the best idea has risen to the top, we start the experience design process.</p> <p>Our 20+ creative studios around the globe have won every award you can imagine, but what motivates us is creating brand fans, not just customers. Many of the world’s most respected marketers entrust their experience design and conference production to GPJ because we elevate their global portfolios of events to the realm of high-performance marketing investments.</p> </div></div> <h4 class="wp-block-heading"><em>Our Creative Services Include:</em></h4> <div class="wp-block-columns paragraph-max-width is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Branding, Theme Development & Messaging</li><li>Conference Production Design</li><li>Copywriting</li><li>2-D & 3-D Design</li><li>Graphic Design</li><li>Presentation Design</li></ul> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <ul class="wp-block-list"><li>Digital Animation/Photography/Video Creative</li><li>Signage Design</li><li>Collateral Design</li><li>Content Creation</li><li>Concept & Design Execution</li></ul> </div> </div> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">EXPERIENCE DESIGN – Physical and Digital</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignleft size-medium"><img decoding="async" width="300" height="200" src="https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-300x200.jpg" alt="" class="wp-image-45154" srcset="https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-1024x683.jpg 1024w, https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-1536x1024.jpg 1536w, https://www.gpj.com/wp-content/uploads/2022/06/0464_DF16_1JM_2700-2048x1365.jpg 2048w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div> <p>Experience design unites all of our disciplines – strategy, creative, technology and production – and focuses those talents to address and engage the personas of our clients’ target audiences.</p> <p>Our approach and results are time-tested: we understand how to optimally engage your customers in very personal, participatory and immersive ways. Ways that lead to desired outcomes like activating brand ambassadors, creating new leads, and generating vital customer intelligence.</p> </div></div> <h4 class="wp-block-heading"><em>Our Experience Design Services Include:</em></h4> <ul class="wp-block-list"><li>Environmental Strategy</li><li>Experience Design (Physical, Digital, Social, Mobile)</li><li>Attendee Journey Mapping</li><li>Sensory Component Design (Lighting, Sound, Texture, etc.)</li><li>Experience Measurement Strategy</li></ul> <p>Learn more <a href="https://www.gpj.com/this-thing-we-call-experience-design/"><strong>HERE!</strong></a></p> <h3 class="has-text-align-left paragraph-max-width wp-block-heading">EXPERIENTIAL RETAIL</h3> <div class="wp-block-group paragraph-max-width"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="wp-block-image"> <figure class="alignright size-medium"><img decoding="async" width="300" height="200" src="https://www.gpj.com/wp-content/uploads/2022/06/Screen-300x200.jpg" alt="" class="wp-image-45155" srcset="https://www.gpj.com/wp-content/uploads/2022/06/Screen-300x200.jpg 300w, https://www.gpj.com/wp-content/uploads/2022/06/Screen-1024x683.jpg 1024w, https://www.gpj.com/wp-content/uploads/2022/06/Screen-768x512.jpg 768w, https://www.gpj.com/wp-content/uploads/2022/06/Screen.jpg 1440w" sizes="(max-width: 300px) 100vw, 300px" /></figure></div> <p><span style="font-weight: 400">Omnichannel retail is the shopping experience of the future, and having a partner who understands the strategies and customer journeys that accelerate the buying cycle both online and in person is key. GPJ puts its experiential expertise to work for both retail and B to B brands, giving customers good reasons to visit brick and mortar stores and brand experiences as part of a 360 shopping experience. </span></p> <p><span style="font-weight: 400">With customer journeys in mind, GPJ works with brands to create opportunities to see, hear, taste, touch and smell their products.</span></p> </div></div> <h4 class="wp-block-heading"><em>Our Experiential Retail Services Include:</em></h4> <ul class="wp-block-list"><li>Creative Design and Strategy</li><li>Attendee Journey Mapping</li><li>Fabrication</li><li>Immersive Digital Activations</li></ul> <p>Learn more <a href="https://www.gpj.com/?page_id=40396&preview=true"><strong>HERE! </strong></a></p> </div> <div class="pagination mb-3"> </div> </main> </div> </div> <footer class="content-info"> <div class="container pt-6 pb-4"> <div class="row justify-content-between justify-content-lg-start"> <div class="col-12 col-md-auto col-lg-3"> <a class="footer-brand" href="https://www.gpj.com/"> <span class="screen-reader-text">GPJ</span> </a> </div> <section class="widget nav_menu-2 widget_nav_menu"><h3>About Us</h3><div class="menu-about-us-container"><ul id="menu-about-us" class="menu"><li id="menu-item-45266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45266"><a href="https://www.gpj.com/who-we-are/">About us</a></li> <li id="menu-item-45342" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45342"><a href="https://www.gpj.com/what-weve-done/">Work</a></li> <li id="menu-item-45265" class="menu-item menu-item-type-post_type menu-item-object-page current-page-ancestor menu-item-45265"><a href="https://www.gpj.com/what-we-do/">Services</a></li> <li id="menu-item-48519" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-48519"><a href="/who-we-are/#Leadership-Page">Leadership</a></li> </ul></div></section><section class="widget nav_menu-3 widget_nav_menu"><h3>Legal</h3><div class="menu-legal-container"><ul id="menu-legal" class="menu"><li id="menu-item-45267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45267"><a href="https://www.gpj.com/privacy/">Privacy policy</a></li> </ul></div></section><section class="widget nav_menu-4 widget_nav_menu"><h3>Contact</h3><div class="menu-contact-container"><ul id="menu-contact" class="menu"><li id="menu-item-45268" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45268"><a href="https://www.gpj.com/contact/">Contact us</a></li> <li id="menu-item-45532" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-45532"><a href="https://www.gpj.com/who-we-are/careers/">Careers</a></li> </ul></div></section> </div> <div class="text-end mt-6 pww"> <span class="me-2">Part of the <a style="color: inherit;" href="https://www.project.com/">Project</a> network</span> <a href="https://www.project.com/"><img src="https://www.gpj.com/wp-content/themes/main/dist/images/pww-logo_8f8f4a7f75eb5ecaf571.jpg" alt="Project Worldwide logo" height="46"></a> </div> <hr class="my-3"> <div class="subfooter row align-items-center g-3 flex-column-reverse flex-md-row"> <div class="col"> <small class="fw-light">Copyright ©2024 George P. Johnson. 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