Rapt Media patent brings mobile interactive video to iPhone

<!doctype html><html class="no-js" lang="en"><head> <meta http-equiv="Content-Type" content="text/html; charset=UTF-8"/> <meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"> <meta name="author" content="Dylan Dickey"> <meta name="description" content="Rapt Media is proud to announce the approval of US Patent No. 9,031,375, an innovative solution that brings mobile interactive video tech to the iPhone."> <meta name="generator" content="HubSpot"> <title>Rapt Media patent brings mobile interactive video to iPhone</title> <link rel="canonical" href="http://raptmedia.com/blog/native-mobile-interactive-video-iphone-patent/" /> <link rel="shortcut icon" href="../../info-sub/hubfs/favicon-t-1509642398472.png"> <script src="../../jquery-libs/static-1.1/jquery/jquery-1.7.1.js"></script> <script type="text/javascript">hsjQuery = window['jQuery']</script> <link href="../../content_shared_assets/static-1.4049/css/public_common.css" rel="stylesheet"> <meta property="og:description" content="Rapt Media is proud to announce the approval of US Patent No. 9,031,375, an innovative solution that brings mobile interactive video tech to the iPhone."> <meta property="og:title" content="Rapt Media patent brings mobile interactive video to iPhone"> <meta name="twitter:description" content="Rapt Media is proud to announce the approval of US Patent No. 9,031,375, an innovative solution that brings mobile interactive video tech to the iPhone."> <meta name="twitter:title" content="Rapt Media patent brings mobile interactive video to iPhone">  <script> (function(i,s,o,g,r,a,m){i['GoogleAnalyticsObject']=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,'script','http://www.google-analytics.com/analytics.js','ga'); ga('create', 'UA-25824064-2', 'auto'); ga('send', 'pageview'); </script>  <meta name="viewport" content="width=device-width, initial-scale=1">  <script src="../../cdn1-sub/system/scripts/api.v2.min.js"></script> <script src="../../ajax/libs/jquery/1.11.2/jquery.min.js"></script> <meta property="og:image" > <meta property="og:image:width" content="797"> <meta property="og:image:height" content="362"> <meta name="twitter:image" > <meta property="og:url" content="http://info.raptmedia.com/blog/native-mobile-interactive-video-iphone-patent"> <meta property="og:type" content="article"> <meta name="twitter:domain" content="info.raptmedia.com"> <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@raptmedia"> <script src="http://platform.linkedin.com/in.js" type="text/javascript"> lang: en_US </script> <link href="../../hub/-1/hub_generated/template_assets/1495141902003/hubspot_default/shared/responsive/layout.min.css" rel="stylesheet"> <link rel="stylesheet" href="../../info-sub/hs-fs/hub/237597/hub_generated/template_assets/1490625916698/custom/page/Rapt_Media_March_2017-theme/Rapt_Media_March_2017-style.min.css">  </head> <body class="blog hs-content-id-4958426916 hs-blog-post hs-content-path-blog-native-mobile-interactive-video-iphone-patent hs-content-name-rapt-media-patent-brings-mobile-interactive-video- hs-blog-name-rapt-media-blog hs-blog-id-273801363" style=""> <div class="header-container-wrapper"> <div class="header-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">  <div class="" data-global-widget-path="generated_global_groups/4941344326.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell custom-header" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span2 widget-span widget-type-rich_text custom-logo" style="" data-widget-type="rich_text" data-x="0" data-w="2"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489549081524506" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><a href="/" title="Rapt Media"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/rapt-media-logo-t-1509642398472.png" alt="Rapt Media"></a></span> </div> </div> <div class="span10 widget-span widget-type-menu custom-menu-primary" style="" data-widget-type="menu" data-x="2" data-w="10"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_13884994340213" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="menu"><div id="hs_menu_wrapper_module_13884994340213" class="hs-menu-wrapper active-branch flyouts hs-menu-flow-horizontal" role="navigation" data-sitemap-name="Rapt_Media_March_2017-theme Sitemap"> <ul> <li class="hs-menu-item hs-menu-depth-1 hs-item-has-children"><a href="../../solutions/">Solutions</a> <ul class="hs-menu-children-wrapper"> <li class="hs-menu-item hs-menu-depth-2"><a href="../../solutions/people-management/">People management</a></li> <li class="hs-menu-item hs-menu-depth-2"><a href="../../solutions/learning-and-development/">Learning and development</a></li> <li class="hs-menu-item hs-menu-depth-2"><a href="../../solutions/customer-experience/">Customer experience</a></li> </ul></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../product/">Product</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../customers/">Customers</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="/">Blog</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../partner/">Partner</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../contact/">Contact</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../app-sub/users/new/">Free trial</a></li> <li class="hs-menu-item hs-menu-depth-1"><a href="../../app-sub/login/">Login</a></li> </ul> </div></span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="body-container-wrapper"> <div class="body-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center content-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span9 widget-span widget-type-cell blog-content" style="" data-widget-type="cell" data-x="0" data-w="9"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-blog_content " style="" data-widget-type="blog_content" data-x="0" data-w="12"> <div class="blog-section"> <div class="blog-post-wrapper cell-wrapper"> <div class="post-header"> <h2><a href="../../info-sub/blog/native-mobile-interactive-video-iphone-patent/" id="hubspot-name" class="link hubspot-editable" data-hubspot-form-id="name" data-hubspot-name="Blog Title">Rapt Media patent brings native mobile interactive video to the iPhone</a></h2> <div id="hubspot-author_data" class="hubspot-editable" data-hubspot-form-id="author_data" data-hubspot-name="Blog Author"> by <a class="author-link" href="../../info-sub/blog/author/dylan-dickey/">Dylan Dickey</a> | <span class="hs-post-date">Sep 15, 2015</span> <span id="hs_cos_wrapper_blog_social_sharing" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_blog_social_sharing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="blog_social_sharing"> <div class="hs-blog-social-share"> <ul class="hs-blog-social-share-list"> <li class="hs-blog-social-share-item hs-blog-social-share-item-twitter">  <a href="https://twitter.com/share" class="twitter-share-button" data-lang="en" data-url="http://info.raptmedia.com/blog/native-mobile-interactive-video-iphone-patent" data-size="medium" data-text="Rapt Media patent brings mobile interactive video to iPhone">Tweet</a> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-linkedin">  <script type="IN/Share" data-url="http://info.raptmedia.com/blog/native-mobile-interactive-video-iphone-patent" data-showzero="true" data-counter="right"></script> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-facebook">  <div class="fb-like" data-href="http://info.raptmedia.com/blog/native-mobile-interactive-video-iphone-patent" data-layout="button_count" data-action="like" data-show-faces="false" data-share="true" data-width="120"></div> </li> <li class="hs-blog-social-share-item hs-blog-social-share-item-google-plus">  <div class="g-plusone" data-size="medium" data-href="http://info.raptmedia.com/blog/native-mobile-interactive-video-iphone-patent"></div> </li> </ul> </div> </span>                    </div> <div class="hs-featured-image-wrapper"> <a href="../../info-sub/blog/native-mobile-interactive-video-iphone-patent/" title="" class="hs-featured-image-link"> <img src="../../info-sub/hubfs/Imported_Blog_Media/iPhone_Patent_Blog2-1-t-1509642398472.png" class="hs-featured-image"> </a> </div> </div> <div class="section post-body"> <span id="hs_cos_wrapper_post_body" class="hs_cos_wrapper hs_cos_wrapper_meta_field hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="meta_field" data-hs-cos-type="rich_text"><p>Rapt Media is proud to announce the approval of <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9031375.PN.&OS=PN/9031375&RS=PN/9031375" target="_blank">US Patent No. 9,031,375</a>, an innovative solution that brings mobile interactive video tech to the iPhone and other iOS devices. This comes on the heels of evolving consumer behavior that makes mobile experiences more important than ever.</p> <h3><strong>Tackling a changing landscape</strong></h3> <p>From checking social media to shopping online to catching up on the latest season of your favorite TV show, everything seems to be done on the go today. In the era of the smartphone, all content needs to be accessible anytime, anywhere.</p> <p>In light of this, marketers are under increasing pressure to reach consumers at each moment of the day. But how can a brand expect to cut through the noise that comes from an age of 24/7 marketing messages?</p> <p>A proven solution to this challenge has been to engage consumers with branded interactive experiences that puts the user in control of the content. Interactive video, of course, plays at the heart of this. There is, however, a major technical limitation that severely limits mobile viewing of this type of interactive experience for a huge portion of the market.</p> <p></p> <h3><strong>The problem</strong></h3> <p>Apple Inc. has put over <a href="http://9to5mac.com/2015/01/27/apple-announces-1-billion-ios-devices-sold/" target="_blank">1 billion devices</a> running its iOS mobile operating system into the hands of consumers all over the world. It would be foolish to not consider iOS devices when building a mobile experience. The issue is that within the default Web browser, Safari, video content automatically triggers the program to quit, and another program called QuickTime to open and play the video. Given that QuickTime doesn’t have any interactivity capabilities, this was a firm roadblock for enjoying interactive video content on Apple’s devices.</p> <p>A traditional solution for this would be to offer a downloadable app to allow the interactive experience. This comes with the overhead of clicking the link to the App Store, tapping the “download” button, entering a password, waiting for the download, then running the app. As each second ticks by after the decision to watch the content, more users give up, drop off, or become disinterested in going through the whole process. If they actually do download an app, they usually delete it the next day.</p> <h3><strong>Innovating a solution</strong></h3> <p>Rapt Media knew there had to be a better solution, so we set out to crack the code on how to natively play HTML5 video within the default iPhone Web browser. The only input needed should be to tap the play button and then watch and interact.</p> <p>With this in mind, Rapt Media has created an innovative solution that enables a seamless user experience for interactive video on mobile devices.</p> <h3><strong>How it works</strong></h3> <h4><strong>Optimizing for iPhone</strong></h4> <p>A normal video file is essentially a compressed stream of data that a computer plays back. The issue is that on the iPhone, when Safari notices a video has been triggered, it essentially says “Hey, quit Safari and launch QuickTime to play this video.”</p> <p>Rapt Media’s solution to this essentially tricks the browser into playing something that gives the same user experience as video but is actually a series of still frames. Just like the cartoon flipbooks that many are familiar with from our childhoods, a series of images played in rapid succession can simulate moving images.</p> <h4><strong>Keeping it tied together</strong></h4> <p>The innovative way that the audio is kept in sync with the series of still images, though, is truly what the patent is about.</p> <p>Being small devices, mobile phones tend to lag in processing power when compared to their desktop big brothers. The slower the processor is, the more time it will take to “think about” each frame and display it. This is only a matter of fractions of a second per frame, but when a video consists of thousands of frames, these small fractions add up to make the video noticeably lag behind the audio.</p> <p>To complicate this, different models of devices have differing levels of processing ability, and what is running in the background on the device can also influence playback. The solution, then, needs to work in real time to keep the audio and video in sync based upon the abilities of the specific device that it is playing on.</p> <p>Explained in the simplest of terms, Rapt Media’s newest patent is a correction mechanism. The software uses the audio track as the “master timecode” to which it is constantly making sure the stream of frames is in sync with. This entails occasionally speeding up how fast the frames play back in order to precisely get back in sync with the audio.</p> <h4><strong>The user experience</strong></h4> <p>All of this goes on behind the scenes, and the end-user effectively receives the same experience as they would with the desktop version of the video. More importantly, it also allows marketers to collect analytics for user interactions, viewing times, etc., for mobile viewers just as they would be able to on desktop.</p> <p>Explore the <a href="http://patft.uspto.gov/netacgi/nph-Parser?Sect1=PTO1&Sect2=HITOFF&d=PALL&p=1&u=%2Fnetahtml%2FPTO%2Fsrchnum.htm&r=1&f=G&l=50&s1=9031375.PN.&OS=PN/9031375&RS=PN/9031375" target="_blank">full patent here</a>.</p> <p>Interested in taking advantage of this patented technology for your own branded interactive video? <a href="../../blog-sub/contact/" target="_blank">Contact us today</a>.</p></span> </div> </div> </div>  </div> </div> </div> </div> <div class="span3 widget-span widget-type-cell blog-sidebar" style="" data-widget-type="cell" data-x="9" data-w="3"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-google_search custom-google-search" style="" data-widget-type="google_search" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489565467990481" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_google_search" style="" data-hs-cos-general-type="widget" data-hs-cos-type="google_search"> <div id="hs-search-module" class="hs-search-module dc86515c-1090-4773-ab23-78ac02897330"> <form class="hs-form"> <div class="field" role="search"> <label for="hs-search-dc86515c-1090-4773-ab23-78ac02897330"></label> <div class="input"> <input type="text" id="hs-search-dc86515c-1090-4773-ab23-78ac02897330" class="hs-input" value=""> <a class="hs-button primary">Search</a> </div> </div> </form> </div> <script> jQuery(function(){ var $ = jQuery; var url = 'http://google.com/search?q=site:' + location.protocol + '//' + location.hostname + ' '; var $searchModule = $('.hs-search-module.dc86515c-1090-4773-ab23-78ac02897330'); var $input = $searchModule.find('input'); var $button = $searchModule.find('.hs-button.primary'); if (false) { $input.val(decodeURIComponent(location.pathname.split('/').join(' ').split('.').join(' ').split('-').join(' ').split('_').join(''))); } $button.click(function(){ var newUrl = url + $input.val(); var win = window.open(newUrl, '_blank'); if (win) { //Browser has allowed it to be opened win.focus(); } else { //Browser has blocked it } }); $input.keypress(function(e){ if (e.keyCode !== 13) return; e.preventDefault(); $button.click(); }); }); </script> </span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text custom-sidebar-report" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489565514130495" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>Employee Engagement Report</h3> <a href="http://hubs.ly/H04Fcv80" target="_blank"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/EmployeeEngagementAd-t-1509642398472.jpg" alt="Employee Engagement Report"></a></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-post_listing custom-recent-post" style="" data-widget-type="post_listing" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_top_posts" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_listing" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_listing"><div class="block"> <h3>Recent Posts</h3> <div class="widget-module"> <ul class="hs-hash--204001663"> </ul> </div> </div> </span></div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text " style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1490722737668555" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3>Categories</h3> <ul> <li><a href="../../blog/topic/company-news/">Company news</a></li> <li><a href="../../blog/topic/industry-insights/">Industry insights</a></li> <li><a href="../../blog/topic/how-tos-and-tips/">Interactive video how-to and tips</a></li> <li><a href="../../blog/topic/project-showcase/">Project examples</a></li> <li><a href="../../blog/topic/press/">Press</a></li> <li><a href="../../blog/topic/press-releases/">Press Releases</a></li> <li><a href="../../blog/topic/media/">In the media</a></li> </ul></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-post_filter custom-archives" style="" data-widget-type="post_filter" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489565685643532" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Archives</h3> <div class="widget-module"> <ul> <li> <a href="../../info-sub/blog/archive/2017/03/">March 2017 <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/02/">February 2014 <span class="filter-link-count" dir="ltr">(8)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/11/">November 2013 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/12/">December 2013 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/03/">March 2014 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/04/">April 2014 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/02/">February 2016 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/03/">March 2016 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/02/">February 2017 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/07/">July 2012 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/01/">January 2014 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/05/">May 2014 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/10/">October 2014 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/05/">May 2015 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/10/">October 2015 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/06/">June 2016 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/08/">August 2012 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/09/">September 2014 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/03/">March 2015 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/06/">June 2015 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/09/">September 2015 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/12/">December 2015 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/05/">May 2016 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/04/">April 2017 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/09/">September 2017 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/03/">March 2012 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/11/">November 2012 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/09/">September 2013 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/06/">June 2014 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/07/">July 2014 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/08/">August 2014 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/11/">November 2014 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2014/12/">December 2014 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/04/">April 2015 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/11/">November 2015 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/10/">October 2016 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/12/">December 2016 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/01/">January 2017 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/05/">May 2017 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/09/">September 2012 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/01/">January 2015 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/07/">July 2015 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/08/">August 2015 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/04/">April 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/07/">July 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/08/">August 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/09/">September 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2016/11/">November 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/07/">July 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/10/">October 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2011/12/">December 2011 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/05/">May 2012 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2012/06/">June 2012 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/01/">January 2013 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/05/">May 2013 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/07/">July 2013 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/08/">August 2013 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2013/10/">October 2013 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2015/02/">February 2015 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/08/">August 2017 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="../../info-sub/blog/archive/2017/11/">November 2017 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> </ul> </div> </div> </span></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="footer-container-wrapper"> <div class="footer-container container-fluid"> <div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-global_group " style="" data-widget-type="global_group" data-x="0" data-w="12">  <div class="" data-global-widget-path="generated_global_groups/4941344317.html"><div class="row-fluid-wrapper row-depth-1 row-number-1 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell custom-footer" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-2 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell page-center" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-3 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-cell custom-footer-logo-wrapper" style="" data-widget-type="cell" data-x="0" data-w="4"> <div class="row-fluid-wrapper row-depth-1 row-number-4 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text custom-footer-logo" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1388499827397609" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/rapt-media-logo-t-1509642398472.png" alt="Rapt Media"> <p>Rapt Media offers a compelling alternative to engage employees and consumers, inspiring them to act. Our cloud-based interactive video platform helps drive deeper engagement, resulting in enhanced learning and faster behavior change.</p></span> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-5 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-rich_text custom-contact" style="" data-widget-type="rich_text" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489558595529615" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><p>1401 Walnut Street, Suite 200<br> Boulder, Colorado 80302</p></span> </div> </div> </div> </div> </div> <div class="span8 widget-span widget-type-cell custom-footer-menu-wrapper" style="" data-widget-type="cell" data-x="4" data-w="8"> <div class="row-fluid-wrapper row-depth-1 row-number-6 "> <div class="row-fluid "> <div class="span4 widget-span widget-type-rich_text custom-footer-menu" style="" data-widget-type="rich_text" data-x="0" data-w="4"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_139575398594110" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><ul> <li><a href="/">Home</a></li> <li><a href="../../solutions/">Solutions</a></li> <li><a href="../../product/">Product</a></li> <li><a href="../../customers/">Customers</a></li> <li><a href="/">Blog</a></li> <li><a href="../../partner/">Partner</a></li> <li><a href="../../contact/">Contact</a></li> </ul></span> </div> </div> <div class="span4 widget-span widget-type-rich_text custom-footer-menu" style="" data-widget-type="rich_text" data-x="4" data-w="4"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489558706073635" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><ul> <li><a href="../../company/press/">Press</a></li> <li><a href="/">Press releases</a></li> <li><a href="../../company/">Company</a></li> <li><a href="../../company/careers/">Careers</a></li> <li><a href="../../company/events/">Events</a></li> <li><a href="../../resources/">Resources</a></li> <li><a target="_blank" href="../../docs-sub/index/">User guides</a></li> </ul></span> </div> </div> <div class="span4 widget-span widget-type-form custom-footer-form" style="" data-widget-type="form" data-x="8" data-w="4"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489558905939654" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_form" style="" data-hs-cos-general-type="widget" data-hs-cos-type="form"><h3 id="hs_cos_wrapper_module_1489558905939654_title" class="hs_cos_wrapper form-title" data-hs-cos-general-type="widget_field" data-hs-cos-type="text">Newsletter</h3> <div id="hs_form_target_module_1489558905939654"></div> </span> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-7 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-cell custom-social-wrapper" style="" data-widget-type="cell" data-x="0" data-w="12"> <div class="row-fluid-wrapper row-depth-1 row-number-8 "> <div class="row-fluid "> <div class="span6 widget-span widget-type-rich_text custom-privacy" style="" data-widget-type="rich_text" data-x="0" data-w="6"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489557923834577" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><ul> <li><a href="../../tos/">Terms of service</a></li> <li><a href="../../privacy/">Privacy policy</a></li> </ul></span> </div> </div> <div class="span6 widget-span widget-type-rich_text custom-social-icons" style="" data-widget-type="rich_text" data-x="6" data-w="6"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489558043442587" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><ul> <li><a target="_blank" href="https://www.facebook.com/RaptMedia/"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/social-facebook-t-1509642398472.svg" alt="Facebook"></a></li> <li><a target="_blank" href="https://twitter.com/raptmedia/"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/social-twitter-t-1509642398472.svg" alt="Twitter"></a></li> <li><a target="_blank" href="https://www.youtube.com/channel/UCPdBwZOx1Tk1h8WPh9dVANQ"><img src="../../info-sub/hubfs/Rapt Media March 2017/images/social-youtube-t-1509642398472.svg" alt="YouTube"></a></li> </ul></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="row-fluid-wrapper row-depth-1 row-number-9 "> <div class="row-fluid "> <div class="span12 widget-span widget-type-raw_html " style="display:none;" data-widget-type="raw_html" data-x="0" data-w="12"> <div class="cell-wrapper layout-widget-wrapper"> <span id="hs_cos_wrapper_module_1489553413040559" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_raw_html" style="" data-hs-cos-general-type="widget" data-hs-cos-type="raw_html"></span> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <script type="text/javascript" src="../../content_shared_assets/static-1.4049/js/public_common.js"></script> <script src="../../AsyncSupport/static-1.7/js/post_listing_asset.js"></script> <script> hsjQuery(document).ready(function () { var options = { 'id': "-204001663", 'listing_url': "/_hcms/postlisting?blogId=273801363&maxLinks=5&listingType=recent&orderByViews=false&hs-expires=1510321266&hs-version=1&hs-signature=AIj1bPurZ9g_AIFGVSwd41U8aviOjPnprA", 'include_featured_image': false }; window.hsPopulateListingFeed(options); }); </script>  <script src="../../forms/v2.js"></script> <script> hbspt.forms.create({ portalId: '237597', formId: '635a6e60-aa8d-4f9e-8515-f23111cc8f05', formInstanceId: '301', pageId: 4958426916, pageName: "Rapt Media patent brings mobile interactive video to iPhone", css: '', target: '#hs_form_target_module_1489558905939654', contentType: "blog-post", formData: { cssClass: 'hs-form stacked hs-custom-form' } }); </script> <script src="../../info-sub/hs-fs/hub/237597/hub_generated/template_assets/1489572902923/custom/page/Rapt_Media_March_2017-theme/Rapt_Media_March_2017-main.min.js"></script>  <script type="text/javascript"> var _hsq = _hsq || []; _hsq.push(["setContentType", "blog-post"]); _hsq.push(["setCanonicalUrl", "http:\/\/info.raptmedia.com\/blog\/native-mobile-interactive-video-iphone-patent"]); _hsq.push(["setPageId", "4958426916"]); _hsq.push(["setContentMetadata", { "contentPageId": 4958426916, "legacyPageId": "4958426916", "contentGroupId": 273801363, "abTestId": null, "languageVariantId": 4958426916, "languageCode": null }]); _hsq.push(["setTargetedContentMetadata", []]); </script> <script type="text/javascript" id="hs-script-loader" async defer src="../../237597.js"></script>  <script type="text/javascript"> var hsVars = { ticks: 1509716166374, page_id: 4958426916, content_group_id: 273801363, portal_id: 237597, app_hs_base_url: "https://app.hubspot.com", language: "en", analytics_page_type: "blog-post" } </script>  <noscript><iframe src="http://www.googletagmanager.com/ns.html?id=GTM-TVMD7L" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'http://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-TVMD7L');</script>    <script src="../../raptservices/cdn/clients/Marketing/mktg-analytics_v2.js"></script> <script type="text/javascript"> var re = /^(https?:)?\/\/info\.raptmedia\.com\/(blog|press\-releases)\//i; var as = document.getElementsByTagName('a'); for (var i=0; i<as.length; i++) { var href = as[i].getAttribute('href'); if ( !href || !re.test(href) ) continue; as[i].setAttribute('href', href.replace(/\/\/http:\/\/info.raptmedia.com\/(blog|press\-releases)\//i, 'http://www.raptmedia.com/$1/')); }; $( document ).ready(function() { $(".responsive-video").wrap('<div id="wrapper"></div>'); $('.responsive-video').css({ 'position': 'relative', 'height': '0', 'overflow': 'hidden', 'padding-bottom': '57.25%', }); $('.responsive-video').children('iframe').css({ 'position': 'absolute', 'height': '100%', 'width': '100%', 'left': '0', 'top':'0', }); $('.wrapper').css({ 'width': '100%', }); }); </script> <div id="fb-root"></div> <script>(function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "http://connect.facebook.net/en_US/all.js#xfbml=1&status=0"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));</script> <script type="text/javascript"> window.___gcfg = { lang: 'en-US', parsetags: 'onload' }; (function() { var po = document.createElement('script'); po.type = 'text/javascript'; po.async = true; po.src = 'https://apis.google.com/js/platform.js'; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(po, s); })(); </script> <script>!function(d,s,id){var js,fjs=d.getElementsByTagName(s)[0];if(!d.getElementById(id)){js=d.createElement(s);js.id=id;js.src="https://platform.twitter.com/widgets.js";fjs.parentNode.insertBefore(js,fjs);}}(document,"script","twitter-wjs");</script>   </body></html>

CINXE.COM

Rapt Media patent brings mobile interactive video to iPhone