AI Investments Require the CFO’s Expertise – and Vice Versa

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d="M234.142,169.7h-3.666v-5.9c0-1.483-.531-2.494-1.857-2.494a2.007,2.007,0,0,0-1.881,1.341,2.51,2.51,0,0,0-.121.895V169.7h-3.666s.048-9.995,0-11.03h3.666v1.562a3.64,3.64,0,0,1,3.3-1.821c2.412,0,4.221,1.576,4.221,4.964Z" transform="translate(-217.04 -153.358)"/> </svg> </a> </li> <li class="m-ctaWithIcons__item"> <a class="m-ctaWithIcons__smLink is-flex is-justify-content-center is-align-items-center" href="https://twitter.com/intent/tweet?url=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise&url=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise&hashtags=Hashtag" target="_blank" > <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 487.43 456.19" class="a-smTwitter m-ctaWithIcons_svg svg-dark-blue-fill"><path id="path1009" d="M7.48,21.9,195.66,273.57,6.29,478.1H48.91L214.71,299l134,179.11h145L294.93,212.33,471.2,21.9H428.58L275.89,186.82,152.51,21.9ZM70.16,53.3h66.63L431,446.7H364.39Z" transform="translate(-6.29 -21.9)"/></svg> </a> </li> </ul> </div> </div> </div> </div> <div class="a-contentParagraphs"> <h2 class="barlow-bold-20-orange">Author: Chris Wright, Managing Director | Global Leader, Business Performance Improvement Practice</h2><p>While artificial intelligence (AI) is not a top 10 finance priority in our latest Global Finance Trends Survey (it ranks as number 15), generative AI applications and other AI tools figure prominently in the enablement of the majority of CFOs’ top 10 focal points in the next 12 months. Also of note, one in three finance organizations are employing generative AI, most often to support process automation and financial forecasting, and one in five organizations (21%) have achieved valuable cost and efficiency benefits and improved their finance projects through the use of AI and machine learning.</p> </div> </div> </div> <div class="column is-3-widescreen is-5-desktop is-offset-1-desktop is-4-tablet is-hidden-mobile "> <div class="o-pageHeroBanner__asideImg"> <div class="o-pageHeroBanner__asideImgIcons"> <div class="m-ctaWithIcons m-ctaWithIcons--smallIcons"> <div class="m-ctaWithIcons__wrapper flex-align-end"> <ul class="m-ctaWithIcons__smIcons is-flex"> <li class="m-ctaWithIcons__item"> <a class="m-ctaWithIcons__smLink is-flex is-justify-content-center is-align-items-center" href="/cdn-cgi/l/email-protection#57682422353d3234236a161e771e39213224233a3239232477053226223e253277233f3277141118b5d7ce2477122f273225233e243277b5d7c47736393377013e343277013225243671363a276c3538332e6a3f232327246d787820202079272538233e213e233e7934383a7822247a32397824222521322e78363e7a3e39213224233a323923247a253226223e25327a343138247a322f273225233e2432"> <svg xmlns="http://www.w3.org/2000/svg" width="17.318" height="12.887" viewbox="0 0 17.318 12.887" class="a-smEmail m-ctaWithIcons_svg svg-dark-blue-fill"> <path id="Path_2239" data-name="Path 2239" d="M233.469-346.486H249.4a.549.549,0,0,0,.569-.527V-358.6a.549.549,0,0,0-.569-.527h-15.93a.549.549,0,0,0-.569.527v11.584A.549.549,0,0,0,233.469-346.486Zm14.392-11.584-6.427,5.1-6.427-5.1Zm-13.823.618,7.026,5.573a.6.6,0,0,0,.37.127.6.6,0,0,0,.37-.127l7.026-5.573v9.913H234.038Z" transform="translate(-232.775 359.248)" stroke-width="0.25"/> </svg> </a> </li> <li class="m-ctaWithIcons__item"> <a class="m-ctaWithIcons__smLink is-flex is-justify-content-center is-align-items-center" href="http://www.linkedin.com/shareArticle?mini=true&url=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise&title=AI Investments Require the CFO’s Expertise – and Vice Versa&source=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise" target="_blank" > <svg id="Group_1613" data-name="Group 1613" xmlns="http://www.w3.org/2000/svg" width="17.102" height="16.347" viewbox="0 0 17.102 16.347" class="a-smLinkedin m-ctaWithIcons_svg svg-dark-blue-fill"> <rect id="Rectangle_769" data-name="Rectangle 769" width="3.666" height="11.03" transform="translate(0.217 5.317)"/> <path id="Path_1724" data-name="Path 1724" d="M150.583,98.55h-.024a2.095,2.095,0,1,1,.024,0Z" transform="translate(-148.533 -94.739)"/> <path id="Path_1725" data-name="Path 1725" d="M234.142,169.7h-3.666v-5.9c0-1.483-.531-2.494-1.857-2.494a2.007,2.007,0,0,0-1.881,1.341,2.51,2.51,0,0,0-.121.895V169.7h-3.666s.048-9.995,0-11.03h3.666v1.562a3.64,3.64,0,0,1,3.3-1.821c2.412,0,4.221,1.576,4.221,4.964Z" transform="translate(-217.04 -153.358)"/> </svg> </a> </li> <li class="m-ctaWithIcons__item"> <a class="m-ctaWithIcons__smLink is-flex is-justify-content-center is-align-items-center" href="https://twitter.com/intent/tweet?url=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise&url=https://www.protiviti.com/us-en/survey/ai-investments-require-cfos-expertise&hashtags=Hashtag" target="_blank" > <svg id="Layer_1" data-name="Layer 1" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 487.43 456.19" class="a-smTwitter m-ctaWithIcons_svg svg-dark-blue-fill"><path id="path1009" d="M7.48,21.9,195.66,273.57,6.29,478.1H48.91L214.71,299l134,179.11h145L294.93,212.33,471.2,21.9H428.58L275.89,186.82,152.51,21.9ZM70.16,53.3h66.63L431,446.7H364.39Z" transform="translate(-6.29 -21.9)"/></svg> </a> </li> </ul> </div> </div> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div> </div> </div> </div> <div class="layout layout--two-col-section layout--two-col-section--67-33 layout--no-padding"> <div class="o-twoColLayout"> <div class="container"> <div class="columns is-multiline"> <div class="pro-region-first column is-offset-1-widescreen is-6-widescreen is-7-desktop is-12-tablet"> <div class="o-twoColLayout__left"> <div class="layout__region layout__region--first"> <div> <div> <div class="paragraph paragraph--type--pr-body-content paragraph--view-mode--default"> <div class="m-contentBodyWrap pl-0 container no-bottom-spacing"> <div class="a-contentBody"> <div><p>Financial planning & analysis (FP&A) and strategic planning activities are especially ripe for AI applications that spot new patterns and draw fresh insights from massive data flows. Generative AI and other AI applications can boost advanced analytics and identify process improvements. Furthermore, AI governance now represents a pivotal component of data security and privacy, which is the top overall finance priority globally for CFOs and finance leaders.</p><p>On this count, AI and finance have something in common. As with AI, the purview of the CFO’s finance function is extending more broadly throughout the enterprise. This is good news because CFOs’ broadening responsibilities throughout the enterprise position them to help business partners measure the returns on AI investments while applying proper governance to their AI usage. At the same time, finance groups have potentially game-changing AI deployments of their own to design, deploy and refine. More progress is needed on that count, as nearly two-thirds of finance organizations are not yet employing generative AI (although we expect this to change soon).</p><p>Adopting and optimizing AI applications, in finance and throughout the enterprise, requires finance leaders to become involved in a number of key activities, in partnership with the CIO, CISO and other C-suite leaders. These activities include the following:</p><ul><li><strong>Developing and refining governance over AI usage:</strong> Effective AI governance requires a number of important steps, including the creation of an AI advisory board; alignment among the AI governance framework, policies, standards and controls; and user education. Many CFOs are also involved with developing and monitoring an organizational inventory of existing AI technologies and use cases – while also ensuring that each use case is risk-rated and subject to appropriate controls.</li><li><strong>Measuring ROI:</strong> While the short-term payoffs on generative AI pilots may be negligible, longer-term returns can be enormous. Finance leaders are helping other organizational leaders develop business cases for pilots that address how the investments support longer-term technology investment plans, as well as identify key metrics – and data – to track and assess periodically.</li><li><strong>Differentiating between AI’s cost-avoidance and value-generation benefits:</strong> In the past two years or so, finance groups that have deployed generative AI solutions have often used the tools to complete compliance forms or to strengthen fraud detection and protection. These types of applications, which center on increasing the speed and precision of anomaly detection, help reduce and/or avoid costs. Other finance applications that leverage AI’s predictive detection can pinpoint valuable opportunities to increase revenue, enhance the customer experience, increase customer value and improve profitability. While leading finance groups pursue both sets of benefits, they recognize that the latter type offers better odds for delivering greater long-term value. So, it is encouraging to see that among current finance organizations that are employing generative AI, a majority are using it for financial forecasting.</li><li><strong>Prioritizing AI investments in finance that drive long-term value:</strong> In addition to improving forecasting, AI and generative AI tools can support FP&A, cash flow management, expense management, cost optimization and portfolio management. These types of uses help finance groups generate longer-term value for the organization. In the coming year, CFOs plan to use AI to improve cash flow management throughout the order-to-cash cycle, transform order-to-cash capabilities, generate long-term revenue projections that lead to proactive revenue assurance adjustments, and help sales and marketing groups gain deeper understandings of customer behaviors.</li></ul></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="layout layout--onecol"> <div class="layout__region layout__region--content"> <div class="views-element-container"> <div><div class="js-view-dom-id-ead6e941f957a63c9fde904575004e43f3deb48447fcaccca3b96c188aff25a8"> </div> </div> </div> <div class="views-element-container"> <div> <div class="js-view-dom-id-e7b235b5453ee57733e375d99cf22f88b751baebef2a7eeb671ad361e5017b76"> <div class="o-category container"> <div class="column is-offset-1-widescreen p-0"> <div class="container columns is-flex-wrap-wrap"> <div class="m-categoryGroup m-categoryGroup__topics 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class="a-h2 a-h2--h-barlowbold20 font--white" id="">2024 Global Finance Trends Survey</p> </div> <div class="m-foldBox__subheading"> <p data-aos="" class="a-h3 a-h3--h-barlowsemibold20 font--white"> </p> </div> <div class="a-description__text m-foldBox__summary font--white">Explore key findings from our finance survey on CFO transformations and global trends, emphasising tech's role in strategic growth and security.</div> </div> <div class="m-foldBox__ctas"> <a href="/us-en/survey/global-finance-trends-survey" onclick="" class="a-button orange_cta" aria-label="Read more about, ">Read more</a> </div> </div> </div> </div> </div> </div> </div> </section> <div> <div> <div class="paragraph paragraph--type--pr-text-image-cards paragraph--view-mode--default"> <section class="o-nestedNavCardGrid" data-aos="fade" > <div class="o-nestedNavCardGrid__bgImageWrapper bg_pro_dark_blue"> <div class="o-nestedNavCardGrid__top"> <div class="o-nestedNavCardGrid__header mb-4"> <h2 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Al is critical to define the trajectory of future growth and value. The opportunity is vast and balance is key to strategic and responsible use of Al.</p> </div> <span class="m-nestedNavCard__stripe"> </span> </a> </div> </div> </div> </div> </div> </section> </div> </div> </div> <div> <div> <div class="paragraph paragraph--type--pr-contact-listing paragraph--view-mode--default"> <div> <div class="o-contactCardList" data-aos="fade-up"> <div class="o-contactCardList__inner"> <div class="container"> <h2 class="a-h2 a-h2--h-barlowcondense55 font__color--white" id="">Leadership</h2> <div class="o-contactCardList__list columns is-multiline"> <div class="m-contactCard column is-12-mobile is-12-tablet is-4-desktop is-3-widescreen"> <div class="m-contactCard__inner"> <a class="m-contactCard__innerhref" aria-label="Christopher Wright" href="/us-en/christopher-wright"> <img alt="Christopher Wright" title="Christopher Wright" class="lazyload a-heroImage a-heroImage--clipped" src="/sites/default/files/styles/is_contact/public/2022-11/CPWHeadshot2022Sized.jpg?h=92615150&itok=hVMNd_XP"> <div class="m-contactCard__title"> <span data-aos="" class="span-h5 ">Christopher Wright</span> </div> <div class="m-contactCard__desc"> <span data-aos="" class="span-h5 ">Chris is a Managing Director in New York, leads Protiviti's global Finance Transformation and Transaction Services solutions, oversees Protiviti’s Supply Chain, Operations, People and Change practices, and serves on our global ESG steering committee. 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