CINXE.COM

<!doctype html> <html lang="en-US" itemscope itemtype="http://schema.org/WebPage"> <head> <style id="inline-critical-css"></style>  <link rel="preconnect" href="https://static-prod.adweek.com">  <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <meta name="aw_client_ip" content="34.237.254.66"> <meta name="robots" content="follow, index"> <meta name="title" content="5 Ways We Might See Brands Show Up 'Sober' at Super Bowl 59"> <meta name="description" property="og:description" content="Here's why we might witness the first 'Sober Bowl' in 2025."> <meta name="datePublished" content="2025-02-06T06:00:00-0500"> <meta name="post_id" content="1855026"> <meta name="post_type" content="post"> <meta name="auth_override" content="default"> <meta name="auth_override_start_date" content=""> <meta name="auth_override_end_date" content=""> <meta name="isToday" content=""><meta name="categories" content="beer-spirits,super-bowl,voice"> <link rel="profile" href="http://gmpg.org/xfn/11"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Anton&family=Antonio:wght@100..700&family=Lexend+Exa:wght@800&family=Source+Serif+4:ital,wght@0,400;0,700;1,400&display=swap" rel="stylesheet"> <meta name="robots" content="max-image-preview:large"> <link rel="preload" as="image" href="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?w=1200" imagesrcset="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg 1200w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=652,367 652w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=768,432 768w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=1024,576 1024w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=450,253 450w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=320,180 320w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=640,360 640w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=240,135 240w" imagesizes=""><link rel="dns-prefetch" href="//cdn.p-n.io"> <link rel="dns-prefetch" href="//htlbid.com"> <link rel="dns-prefetch" href="//cdn.parsely.com"> <link rel="dns-prefetch" href="//stats.wp.com"> <link rel="stylesheet" id="all-css-0" href="https://www.adweek.com/_static/??/wp-content/plugins/adw-navigation/dist/style.css,/wp-includes/css/dist/block-library/style.min.css?m=1739294303" type="text/css" media="all"> <style id="adw-blocks-ultimate-super-bowl-ranker-style-inline-css"> .wp-block-create-block-ultimate-super-bowl-ranker{background-color:#21759b;color:#fff;padding:2px}.card-sponsor-logo img{max-width:170px}.overall-cta>.content-wrapper{background:rgba(72,31,58,.898)}.page .fullpage-background-image .image:hover,.page .fullpage-background-image img:hover{filter:brightness(100%)!important}.page .fullpage-background-image .overall-cta>.content-wrapper,.page .fullpage-background-image .usbr-card{transition:all .5s}.page .fullpage-background-image .overall-cta>.content-wrapper svg,.page .fullpage-background-image .usbr-card svg{transform-origin:center;transition:all .5s}.page .fullpage-background-image .overall-cta>.content-wrapper:hover,.page .fullpage-background-image .usbr-card:hover{box-shadow:0 .8rem 1.2rem rgba(0,0,0,.25)!important;filter:brightness(110%)}.page .fullpage-background-image .overall-cta>.content-wrapper:hover svg,.page .fullpage-background-image .usbr-card:hover svg{transform:scale(1.1)}.page .fullpage-background-image .card-header-img{display:none}.page .fullpage-background-image .modal .card-header-img{display:block}.page .card-title h2,.page .card-title h3,.page .card-title h4{font-family:Antonio,Helvetica Neue,Helvetica,Roboto,Arial,sans-serif!important}.rounded-xl{border-radius:1rem!important}.modal .modal-body .card-header-img{max-width:300px}.modal .modal-body h2,.modal .modal-body h3,.modal .modal-body h4,.modal .modal-body h5{font-family:Antonio,Helvetica Neue,Helvetica,Roboto,Arial,sans-serif!important}.dismiss-modal svg,.overall-cta>.content-wrapper,.usbr-card{cursor:pointer}.aspect-ratio-16-9{aspect-ratio:16/9;-o-object-fit:cover;object-fit:cover}@media(min-width:768px){.htl-ad-wrapper .htlad-a,.htl-ad-wrapper .htlad-t{background-color:transparent!important}.htl-ad-wrapper .htlad-a:after,.htl-ad-wrapper .htlad-a:before,.htl-ad-wrapper .htlad-t:after,.htl-ad-wrapper .htlad-t:before{content:none!important}} </style> <style id="adw-blocks-overall-cta-block-style-inline-css"> /*!***************************************************************************************************************************************************************************************************************************************!*\ !*** css ./node_modules/css-loader/dist/cjs.js??ruleSet[1].rules[4].use[1]!./node_modules/postcss-loader/dist/cjs.js??ruleSet[1].rules[4].use[2]!./node_modules/sass-loader/dist/cjs.js??ruleSet[1].rules[4].use[3]!./src/style.scss ***! \***************************************************************************************************************************************************************************************************************************************/ /** * The following styles get applied both on the front of your site * and in the editor. * * Replace them with your own styles or remove the file completely. */ .wp-block-adw-blocks-overall_cta_block { background-color: #21759b; color: #fff; padding: 2px; } /*# sourceMappingURL=style-index.css.map*/ </style> <style id="wp-parsely-recommendations-style-inline-css"> .parsely-recommendations-list-title{font-size:1.2em}.parsely-recommendations-list{list-style:none;padding:unset}.parsely-recommendations-cardbody{overflow:hidden;padding:.8em;text-overflow:ellipsis;white-space:nowrap}.parsely-recommendations-cardmedia{padding:.8em .8em 0} </style> <link rel="stylesheet" id="all-css-8" href="https://www.adweek.com/_static/??-eJzTLy/QzcxLzilNSS3WzyrWz01NyUxMzUnNTc0rQeEU5CRWphbp5qSmJyZX6uVm5uklFxfr6OPTDpRD5sM02efaGpobWxpZmhgbmAAARN8u5Q==" type="text/css" media="all"> <style id="jetpack-sharing-buttons-style-inline-css"> .jetpack-sharing-buttons__services-list{display:flex;flex-direction:row;flex-wrap:wrap;gap:0;list-style-type:none;margin:5px;padding:0}.jetpack-sharing-buttons__services-list.has-small-icon-size{font-size:12px}.jetpack-sharing-buttons__services-list.has-normal-icon-size{font-size:16px}.jetpack-sharing-buttons__services-list.has-large-icon-size{font-size:24px}.jetpack-sharing-buttons__services-list.has-huge-icon-size{font-size:36px}@media print{.jetpack-sharing-buttons__services-list{display:none!important}}.editor-styles-wrapper .wp-block-jetpack-sharing-buttons{gap:0;padding-inline-start:0}ul.jetpack-sharing-buttons__services-list.has-background{padding:1.25em 2.375em} </style> <link rel="stylesheet" id="all-css-10" href="https://www.adweek.com/_static/??-eJydjc0KAjEMhF/IbKguqAfxWbppcMP2jyZL8e2tiODZyzAM881gr0AlG2fDtEON+0OyorJvtCJHryZUG6tiEDWkYdqIjQPUoqawxEIbqD0j65QkT6NywJ/Z76bvoGLcJTBGWZpvwuMpCm0f/Z8EWznxm7+nmzufrpejm2f3Aqf/Uo0=" type="text/css" media="all"> <style id="classic-theme-styles-inline-css"> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id="global-styles-inline-css"> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel="stylesheet" id="all-css-14" href="https://www.adweek.com/_static/??-eJx9i0EOgjAUBS9kfRiaAAviWUr/FxtKafqLTT296MaVLmcygxKV3ULmkBH9PrsgMFTU5De7CKbdeYIVwS19KjofcMKPS/iwZFJVwTxATjIkV89/pyfHe4Ik+6V3f13HS9f2zaB1q1++2z1p" type="text/css" media="all"> <link rel="stylesheet" id="htlbid-css-css" href="https://htlbid.com/v3/adweek.com/htlbid.css?ver=6.4.5" media="all"> <link rel="stylesheet" id="all-css-16" href="https://www.adweek.com/_static/??-eJydkd1OwzAMhV8Iz6BNDC4Qj1Klidday59iR13fnrSigptNhSufnORLjh2cMtgUlaJi9nXgKGgmMK4VEVLBS1m3HYrOnuS7HKzIE96Bi7L1BNk0xyiniO30DjBQ6KnIyBmMtalG/W+KZW2swiWVAGfkaH11DduTw03gWZTjAKk4Kk1sKWwVTeEh2vtkr+2RYnGVHTnWVHDza6bS9WnyXSN4GHfcOoEky8aDjKYQTOwG0j8ORkcKtCYkukKkm6JrTf4M5GFTVdkL9pW9a3FIUsielH7ru/ycqtaeYPlbB83dMuKsudBFDoHjQn+Gj5fz8e35/XQ6vn4BpEv9nw==" type="text/css" media="all"> <style id="contact-form-7-inline-css"> .wpcf7 .wpcf7-recaptcha iframe {margin-bottom: 0;}.wpcf7 .wpcf7-recaptcha[data-align="center"] > div {margin: 0 auto;}.wpcf7 .wpcf7-recaptcha[data-align="right"] > div {margin: 0 0 0 auto;} </style> <style id="__EPYT__style-inline-css"> .epyt-gallery-thumb { width: 33.333%; } </style> <script defer src="https://www.adweek.com/wp-content/plugins/adw-navigation/dist/jquery-3.4.1.min.js" id="jquery-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-navigation/dist/main.js?ver=1738094434" id="adw-navigation-script-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/svg-support/vendor/DOMPurify/DOMPurify.min.js?ver=1.0.1" id="bodhi-dompurify-library-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-blocks/build/frontend/js/frontend.js?ver=274811f6202fd58012a4" id="adw-blocks-frontend-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-jwplayer/inc/../build/frontend/js/frontend.js?ver=f9d2c5b5e1f3342fe779" id="adw-jwplayer-frontend-js"></script> <script src="https://www.adweek.com/wp-content/themes/adweek-next/src/js/js-cookie.min.js?ver=1.1.1" id="js-cookie-js"></script> <script type="text/javascript" id="adweek-next-theme-js-extra"> /* <![CDATA[ */ var zephr_user_object = {"user_login":""}; var reg_check_cookie = {"value":"_UH10c8f4W"}; var aw = {"post_id":"1855026","user_cookie_name":"_UH10c8f4W","ajaxurl":"\/wp-admin\/admin-ajax.php","ajax_url":"\/wp-admin\/admin-ajax.php","ip_address_api_url":"https:\/\/api.ipify.org\/?format=json","nonce":"9a75c28360","countries":[{"code_cw":"000","code_alpha_2":"US","names":["United States"],"eu_member":false,"gdpr":false,"pipeda":false,"states":[]},{"code_cw":"001","code_alpha_2":"CA","names":["Canada"],"eu_member":false,"gdpr":false,"pipeda":true},{"code_cw":"002","code_alpha_2":null,"names":["Mexico"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"AFG","code_alpha_2":null,"names":["Afghanistan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ALB","code_alpha_2":null,"names":["Albania"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ALG","code_alpha_2":null,"names":["Algeria"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"AND","code_alpha_2":null,"names":["Andorra"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ANG","code_alpha_2":null,"names":["Angola"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ANU","code_alpha_2":null,"names":["Anguilla"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ANT","code_alpha_2":null,"names":["Antigua"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ARG","code_alpha_2":null,"names":["Argentina"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ARM","code_alpha_2":null,"names":["Armenia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ARU","code_alpha_2":null,"names":["Aruba"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ASC","code_alpha_2":null,"names":["Ascension"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"AUT","code_alpha_2":null,"names":["Australia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"AUS","code_alpha_2":"AT","names":["Austria"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"AZE","code_alpha_2":null,"names":["Azerbaijan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BAH","code_alpha_2":null,"names":["Bahamas"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BAA","code_alpha_2":null,"names":["Bahrain"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BAN","code_alpha_2":null,"names":["Bangladesh"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BAR","code_alpha_2":null,"names":["Barbados"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BRB","code_alpha_2":null,"names":["Barbuda"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BEA","code_alpha_2":null,"names":["Belarus"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BLU","code_alpha_2":null,"names":["Belau"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BEL","code_alpha_2":"BE","names":["Belgium"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"BEI","code_alpha_2":null,"names":["Belize"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BEN","code_alpha_2":null,"names":["Benin"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BER","code_alpha_2":null,"names":["Bermuda"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BHU","code_alpha_2":null,"names":["Bhutan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BOL","code_alpha_2":null,"names":["Bolivia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BHE","code_alpha_2":null,"names":["Bosnia-Herzegovina"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BOT","code_alpha_2":null,"names":["Botswana"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BRA","code_alpha_2":null,"names":["Brazil"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BVI","code_alpha_2":null,"names":["British Virgin Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BRU","code_alpha_2":null,"names":["Brunei"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BUL","code_alpha_2":"BG","names":["Bulgaria"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"BUK","code_alpha_2":null,"names":["Burkina Faso"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BUM","code_alpha_2":null,"names":["Burma"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"BUR","code_alpha_2":null,"names":["Burundi"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CAE","code_alpha_2":null,"names":["Cambodia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CAM","code_alpha_2":null,"names":["Cameroon"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CVE","code_alpha_2":null,"names":["Cape Verde"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CIS","code_alpha_2":null,"names":["Cayman Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CAR","code_alpha_2":null,"names":["Central African Republic"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CHA","code_alpha_2":null,"names":["Chad"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CSI","code_alpha_2":null,"names":["Channel Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CHL","code_alpha_2":null,"names":["Chile"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CHI","code_alpha_2":null,"names":["China"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"COL","code_alpha_2":null,"names":["Colombia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"COM","code_alpha_2":null,"names":["Comoros"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CON","code_alpha_2":null,"names":["Congo"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CKI","code_alpha_2":null,"names":["Cook Island"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CRI","code_alpha_2":null,"names":["Costa Rica"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CRO","code_alpha_2":"HR","names":["Croatia"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"CUB","code_alpha_2":null,"names":["Cuba"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"CYP","code_alpha_2":"CY","names":["Cyprus"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"CZE","code_alpha_2":"CZ","names":["Czech Republic"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"DEN","code_alpha_2":"DK","names":["Denmark"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"DJI","code_alpha_2":null,"names":["Djibouti"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"DOM","code_alpha_2":null,"names":["Dominica"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"DRI","code_alpha_2":null,"names":["Dominican Republic"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ECU","code_alpha_2":null,"names":["Ecuador"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"EGY","code_alpha_2":null,"names":["Egypt"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ELS","code_alpha_2":null,"names":["El Salvador"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"EGU","code_alpha_2":null,"names":["Equatorial Guinea"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ERI","code_alpha_2":null,"names":["Eritrea"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"EST","code_alpha_2":"EE","names":["Estonia"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"ETH","code_alpha_2":null,"names":["Ethiopia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"FAR","code_alpha_2":null,"names":["Faroe Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"FIJ","code_alpha_2":null,"names":["Fiji Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"FIN","code_alpha_2":"FI","names":["Finland"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"FRA","code_alpha_2":"FR","names":["France"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"FGU","code_alpha_2":null,"names":["French Guiana"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"FRE","code_alpha_2":null,"names":["French Polynesia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GAB","code_alpha_2":null,"names":["Gabon"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GAM","code_alpha_2":null,"names":["Gambia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GEO","code_alpha_2":null,"names":["Georgia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GER","code_alpha_2":"DE","names":["Germany"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"GHA","code_alpha_2":null,"names":["Ghana"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GIB","code_alpha_2":null,"names":["Gibraltar"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GRE","code_alpha_2":"EL","names":["Greece"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"GRN","code_alpha_2":null,"names":["Greenland"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GRA","code_alpha_2":null,"names":["Grenada"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GUD","code_alpha_2":null,"names":["Guadeloupe"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GUA","code_alpha_2":null,"names":["Guatemala"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GUI","code_alpha_2":null,"names":["Guinea"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GBI","code_alpha_2":null,"names":["Guinea-Bissau"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"GUY","code_alpha_2":null,"names":["Guyana"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"HAI","code_alpha_2":null,"names":["Haiti"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"HON","code_alpha_2":null,"names":["Honduras"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"HKO","code_alpha_2":null,"names":["Hong Kong"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"HUN","code_alpha_2":"HU","names":["Hungary"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ICE","code_alpha_2":null,"names":["Iceland"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"IND","code_alpha_2":null,"names":["India"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"INO","code_alpha_2":null,"names":["Indonesia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"IRA","code_alpha_2":null,"names":["Iran"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"IRQ","code_alpha_2":null,"names":["Iraq"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"IRE","code_alpha_2":"IE","names":["Ireland"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"IOM","code_alpha_2":null,"names":["Isle Of Man"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ISR","code_alpha_2":null,"names":["Israel"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ITA","code_alpha_2":"IT","names":["Italy"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"IVO","code_alpha_2":null,"names":["Ivory Coast"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"JAM","code_alpha_2":null,"names":["Jamaica"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"JAP","code_alpha_2":null,"names":["Japan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"JOR","code_alpha_2":null,"names":["Jordan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KAZ","code_alpha_2":null,"names":["Kazakhstan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KEN","code_alpha_2":null,"names":["Kenya"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KTO","code_alpha_2":null,"names":["Kingdom Of Tonga"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KIR","code_alpha_2":null,"names":["Kiribati"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KOS","code_alpha_2":null,"names":["Kosovo"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KUW","code_alpha_2":null,"names":["Kuwait"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"KYR","code_alpha_2":null,"names":["Kyrgyzstan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LAO","code_alpha_2":null,"names":["Laos"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LAT","code_alpha_2":"LV","names":["Latvia"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"LEB","code_alpha_2":null,"names":["Lebanon"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LES","code_alpha_2":null,"names":["Lesotho"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LIB","code_alpha_2":null,"names":["Liberia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LIY","code_alpha_2":null,"names":["Libya"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LIE","code_alpha_2":null,"names":["Liechtenstein"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"LIT","code_alpha_2":"LT","names":["Lithuania"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"LUX","code_alpha_2":"LU","names":["Luxembourg"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"MAC","code_alpha_2":null,"names":["Macao"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAE","code_alpha_2":null,"names":["Macedonia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAD","code_alpha_2":null,"names":["Madagascar"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAW","code_alpha_2":null,"names":["Malawi"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAL","code_alpha_2":null,"names":["Malaysia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAV","code_alpha_2":null,"names":["Maldives"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAI","code_alpha_2":null,"names":["Mali"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAA","code_alpha_2":"MT","names":["Malta"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"MRS","code_alpha_2":null,"names":["Marshall Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAT","code_alpha_2":null,"names":["Martinique"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAR","code_alpha_2":null,"names":["Mauritania"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MAU","code_alpha_2":null,"names":["Mauritius"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOL","code_alpha_2":null,"names":["Moldova"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOA","code_alpha_2":null,"names":["Monaco"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOG","code_alpha_2":null,"names":["Mongolia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MON","code_alpha_2":null,"names":["Monserrat"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOT","code_alpha_2":null,"names":["Montenegro"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOR","code_alpha_2":null,"names":["Morocco"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MOZ","code_alpha_2":null,"names":["Mozambique"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"MYA","code_alpha_2":null,"names":["Myanmar"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NAM","code_alpha_2":null,"names":["Namibia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NAU","code_alpha_2":null,"names":["Nauru"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NEP","code_alpha_2":null,"names":["Nepal"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NET","code_alpha_2":"NL","names":["Netherlands"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"NAN","code_alpha_2":null,"names":["Netherlands Antilles"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NCA","code_alpha_2":null,"names":["New Caledonia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NZE","code_alpha_2":null,"names":["New Zealand"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NIC","code_alpha_2":null,"names":["Nicaragua"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NIE","code_alpha_2":null,"names":["Niger"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NIG","code_alpha_2":null,"names":["Nigeria"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"NOR","code_alpha_2":null,"names":["Norway"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"OMA","code_alpha_2":null,"names":["Oman"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PAK","code_alpha_2":null,"names":["Pakistan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PAU","code_alpha_2":null,"names":["Palau"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PAL","code_alpha_2":null,"names":["Palestine"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PAN","code_alpha_2":null,"names":["Panama"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PNG","code_alpha_2":null,"names":["Papua New Guinea"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PAR","code_alpha_2":null,"names":["Paraguay"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PER","code_alpha_2":null,"names":["Peru"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PHI","code_alpha_2":null,"names":["Philippines"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"PIT","code_alpha_2":null,"names":["Pitcairn Is"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"POL","code_alpha_2":"PL","names":["Poland"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"POR","code_alpha_2":"PT","names":["Portugal"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"QAT","code_alpha_2":null,"names":["Qatar"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"REU","code_alpha_2":null,"names":["Reunion"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ROM","code_alpha_2":"RO","names":["Romania"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"RUS","code_alpha_2":null,"names":["Russia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"RWA","code_alpha_2":null,"names":["Rwanda"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SMR","code_alpha_2":null,"names":["San Marino"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SAO","code_alpha_2":null,"names":["Sao Tome & Principe"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SAU","code_alpha_2":null,"names":["Saudi Arabia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SEN","code_alpha_2":null,"names":["Senegal"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SER","code_alpha_2":null,"names":["Serbia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SEY","code_alpha_2":null,"names":["Seychelles"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SIE","code_alpha_2":null,"names":["Sierra Leone"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SIN","code_alpha_2":null,"names":["Singapore"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SLO","code_alpha_2":"SK","names":["Slovakia"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"SLV","code_alpha_2":"SI","names":["Slovenia"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"SOL","code_alpha_2":null,"names":["Solomon Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SOM","code_alpha_2":null,"names":["Somalia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SAF","code_alpha_2":null,"names":["South Africa"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SKO","code_alpha_2":null,"names":["South Korea"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SPA","code_alpha_2":"ES","names":["Spain"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"SRI","code_alpha_2":null,"names":["Sri Lanka"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SKI","code_alpha_2":null,"names":["St Kitts"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SLU","code_alpha_2":null,"names":["St Lucia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SMA","code_alpha_2":null,"names":["St Martin"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"STO","code_alpha_2":null,"names":["St Pierre"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SVI","code_alpha_2":null,"names":["St Vincent And The Grenadines"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SUD","code_alpha_2":null,"names":["Sudan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SUR","code_alpha_2":null,"names":["Suriname"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SWA","code_alpha_2":null,"names":["Swaziland"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SWE","code_alpha_2":"SE","names":["Sweden"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"SWI","code_alpha_2":null,"names":["Switzerland"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"SYR","code_alpha_2":null,"names":["Syria"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TAI","code_alpha_2":null,"names":["Taiwan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TAJ","code_alpha_2":null,"names":["Tajikistan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TAN","code_alpha_2":null,"names":["Tanzania"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"THA","code_alpha_2":null,"names":["Thailand"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TOG","code_alpha_2":null,"names":["Togo"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TON","code_alpha_2":null,"names":["Tonga"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TRI","code_alpha_2":null,"names":["Trinidad & Tobago"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TUN","code_alpha_2":null,"names":["Tunisia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TUR","code_alpha_2":null,"names":["Turkey"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TUK","code_alpha_2":null,"names":["Turkmenistan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TCI","code_alpha_2":null,"names":["Turks And Caicos Islands"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"TUV","code_alpha_2":null,"names":["Tuvalu"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"UGA","code_alpha_2":null,"names":["Uganda"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"UKR","code_alpha_2":null,"names":["Ukraine"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"UAE","code_alpha_2":null,"names":["United Arab Emirates"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"UNK","code_alpha_2":"GB","names":["United Kingdom"],"eu_member":true,"gdpr":true,"pipeda":false},{"code_cw":"URU","code_alpha_2":null,"names":["Uruguay"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"UZB","code_alpha_2":null,"names":["Uzbekistan"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"VAN","code_alpha_2":null,"names":["Vanuatu"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"VCI","code_alpha_2":null,"names":["Vatican City"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"VEN","code_alpha_2":null,"names":["Venezuela"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"VIE","code_alpha_2":null,"names":["Vietnam"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"WSA","code_alpha_2":null,"names":["Western Samoa"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"YEM","code_alpha_2":null,"names":["Yemen"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ZAM","code_alpha_2":null,"names":["Zambia"],"eu_member":false,"gdpr":false,"pipeda":false},{"code_cw":"ZIM","code_alpha_2":null,"names":["Zimbabwe"],"eu_member":false,"gdpr":false,"pipeda":false}],"country_codes_gdpr":["AT","BE","BG","HR","CY","CZ","DK","EE","FI","FR","DE","EL","IE","IT","LV","LT","LU","MT","NL","PL","PT","RO","SK","SI","ES","SE","GB"],"country_codes_gdpr_cw":["AUS","BEL","BUL","CRO","CYP","CZE","DEN","EST","FIN","FRA","GER","GRE","IRE","ITA","LAT","LIT","LUX","MAA","NET","POL","POR","ROM","SLO","SLV","SPA","SWE","UNK"],"country_codes_pipeda":["CA"],"country_codes_pipeda_cw":["001"],"jobLevels":[{"code":"A","title":"Chief Marketing Officer"},{"code":"B","title":"Chief Executive Officer"},{"code":"C","title":"Chief Digital Officer"},{"code":"D","title":"Chief Innovation Officer"},{"code":"E","title":"Other C-level"},{"code":"F","title":"Board\/Owner\/Chairman\/President"},{"code":"G","title":"Managing Director\/General Manager"},{"code":"H","title":"Executive Vice President"},{"code":"I","title":"Vice President (SVP, VP)"},{"code":"J","title":"Director"},{"code":"K","title":"Manager"},{"code":"L","title":"Account Executive"},{"code":"M","title":"Strategist"},{"code":"N","title":"Non-Manager (Associate, Coordinator)"},{"code":"O","title":"Professor \/ Student"},{"code":"23","title":"Other"}],"jobDepartments":[{"code":"01","title":"Account Management"},{"code":"02","title":"Administrative"},{"code":"03","title":"Analytics"},{"code":"04","title":"Audience Development\/Circulation"},{"code":"05","title":"Brand Management"},{"code":"06","title":"Business Development"},{"code":"07","title":"Creative"},{"code":"08","title":"Digital\/Online Media Management"},{"code":"09","title":"Ecommerce"},{"code":"10","title":"Editorial"},{"code":"11","title":"Education"},{"code":"12","title":"Event Management"},{"code":"13","title":"Finance"},{"code":"14","title":"Human Resources"},{"code":"15","title":"Information Technology"},{"code":"16","title":"Innovation"},{"code":"17","title":"Management"},{"code":"18","title":"Marketing"},{"code":"19","title":"Media Buying\/Planning"},{"code":"20","title":"Operations"},{"code":"21","title":"Product Management"},{"code":"22","title":"Production"},{"code":"23","title":"Public Relations"},{"code":"24","title":"Research"},{"code":"25","title":"Sales"},{"code":"26","title":"Other"}],"businessTypes":[{"code":"01","title":"AGENCY: Advertising\/Full-Service"},{"code":"02","title":"AGENCY: Digital"},{"code":"03","title":"AGENCY: Event\/Experiential"},{"code":"04","title":"AGENCY: Graphic Design"},{"code":"05","title":"AGENCY: Healthcare Marketing"},{"code":"56","title":"AGENCY: Influencer\/Word-of-Mouth"},{"code":"06","title":"AGENCY: Marketing Communications"},{"code":"07","title":"AGENCY: Media Buying & Planning"},{"code":"08","title":"AGENCY: Promotional Marketing"},{"code":"09","title":"AGENCY: Public Relations"},{"code":"57","title":"AGENCY: Shopper Marketing"},{"code":"10","title":"AGENCY: Other Agency"},{"code":"58","title":"BRAND: Aerospace & Engineering"},{"code":"59","title":"BRAND: Agriculture"},{"code":"27","title":"BRAND: Apparel\/Accessories"},{"code":"28","title":"BRAND: Automotive"},{"code":"30","title":"BRAND: Business Services"},{"code":"31","title":"BRAND: Computers\/Computer Products"},{"code":"32","title":"BRAND: Construction\/Contractors"},{"code":"33","title":"BRAND: Consulting"},{"code":"34","title":"BRAND: Consumer Electronics\/Gaming"},{"code":"35","title":"BRAND: Consumer Packaged Goods"},{"code":"60","title":"BRAND: Energy\/Natural Resources"},{"code":"37","title":"BRAND: Entertainment\/Recreation\/Sports"},{"code":"38","title":"BRAND: Financial Services"},{"code":"29","title":"BRAND: Food & Beverage"},{"code":"40","title":"BRAND: Government\/Associations"},{"code":"43","title":"BRAND: Insurance"},{"code":"61","title":"BRAND: Manufacturing"},{"code":"44","title":"BRAND: Pharmaceutical\/Healthcare"},{"code":"45","title":"BRAND: Restaurant\/Food Services"},{"code":"46","title":"BRAND: Retail"},{"code":"47","title":"BRAND: Telecommunications"},{"code":"48","title":"BRAND: Transportation"},{"code":"49","title":"BRAND: Travel, Leisure, Real Estate"},{"code":"50","title":"BRAND: Utilities & Chemicals"},{"code":"51","title":"BRAND: Wholesaler\/Distributor"},{"code":"64","title":"BRAND: Other"},{"code":"11","title":"TECHNOLOGY: Ad Tech"},{"code":"12","title":"TECHNOLOGY: Commerce"},{"code":"13","title":"TECHNOLOGY: Content Marketing"},{"code":"14","title":"TECHNOLOGY: Internet"},{"code":"62","title":"TECHNOLOGY: Mar tech"},{"code":"15","title":"TECHNOLOGY: Mobile"},{"code":"16","title":"TECHNOLOGY: Search"},{"code":"17","title":"TECHNOLOGY: Social Media"},{"code":"18","title":"TECHNOLOGY: Other Tech"},{"code":"19","title":"MEDIA: Digital"},{"code":"20","title":"MEDIA: Film\/Video"},{"code":"21","title":"MEDIA: Magazine"},{"code":"22","title":"MEDIA: Newspaper"},{"code":"23","title":"MEDIA: Outdoor"},{"code":"24","title":"MEDIA: Radio"},{"code":"25","title":"MEDIA: Television"},{"code":"63","title":"MEDIA: VR\/AR\/Immersive"},{"code":"26","title":"MEDIA: Other"},{"code":"53","title":"OTHER: Library"},{"code":"52","title":"OTHER: Education\/School"},{"code":"54","title":"Other"}]}; var adw = {"ajaxurl":"https:\/\/www.adweek.com\/wp-admin\/admin-ajax.php","siteurl":"https:\/\/www.adweek.com","post":{"ID":1855026,"title":"The Playbook Is Changing for Alcohol Brands at the Super Bowl\u00a0","post_type":"post","is_premium":false},"is_googlebot":"","theme":"adweek-next","account_subscribe_url":"https:\/\/www.adweek.com\/subscription\/?sid=zi2308nav","account_subscribe_title":"Subscribe","corporate_info_url":"https:\/\/www.adweek.com\/corporate-subscription-info","corporate_info_title":"","account_login_title":"Sign In","account_login_url":"https:\/\/www.adweek.com\/login\/","account_view_title":"Profile","account_view_slug":"\/user-profile-settings\/","account_view_url":"https:\/\/www.adweek.com\/subscription-info\/","mailing_update_url":"https:\/\/www.adweek.com\/billing-info\/","mailing_url_title":"","nav_main":{"menu":{"term_id":75089,"name":"Home","slug":"home","term_group":0,"term_taxonomy_id":75089,"taxonomy":"nav_menu","description":"","parent":0,"count":98,"filter":"raw","term_order":"0"},"items":[{"ID":1308992,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 15:47:16","post_content":"","post_title":"Agencies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"agencies-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1308992","menu_order":1,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1308992,"menu_item_parent":"0","object_id":"1308992","object":"custom","type":"custom","type_label":"Custom Link","title":"Agencies","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309178,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:07","post_content":"","post_title":"Agencies Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"agencies-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309178","menu_order":2,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309178,"menu_item_parent":"1308992","object_id":"1309178","object":"custom","type":"custom","type_label":"Custom Link","title":"Agencies Home","url":"\/agencies\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309183,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Accounts","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"accounts","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309183","menu_order":3,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309183,"menu_item_parent":"1308992","object_id":"1309183","object":"custom","type":"custom","type_label":"Custom Link","title":"Accounts","url":"\/category\/accounts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1417221,"post_author":"236","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 20:56:37","post_content":"","post_title":"Adweek Wire","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-wire-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1417221","menu_order":4,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1417221,"menu_item_parent":"1308992","object_id":"1417221","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Wire","url":"\/adweek-wire\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309187,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"AgencySpy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"agencyspy-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309187","menu_order":5,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309187,"menu_item_parent":"1308992","object_id":"1309187","object":"custom","type":"custom","type_label":"Custom Link","title":"AgencySpy","url":"\/agencyspy\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416684,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:27","post_content":"","post_title":"Agency of the Year","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"agency-of-the-year","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416684","menu_order":6,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416684,"menu_item_parent":"1308992","object_id":"1416684","object":"custom","type":"custom","type_label":"Custom Link","title":"Agency of the Year","url":"\/category\/agency-of-the-year\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309190,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Independent Agencies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"independent-agencies","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309190","menu_order":7,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309190,"menu_item_parent":"1308992","object_id":"1309190","object":"custom","type":"custom","type_label":"Custom Link","title":"Independent Agencies","url":"\/category\/independent-agencies\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416683,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:27","post_content":"","post_title":"Leadership & Talent","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"leadership-talent","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416683","menu_order":8,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416683,"menu_item_parent":"1308992","object_id":"1416683","object":"custom","type":"custom","type_label":"Custom Link","title":"Leadership & Talent","url":"\/category\/leadership-talent\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309192,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Media Agencies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"media-agencies","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309192","menu_order":9,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309192,"menu_item_parent":"1308992","object_id":"1309192","object":"custom","type":"custom","type_label":"Custom Link","title":"Media Agencies","url":"\/category\/media-agencies\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416682,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:27","post_content":"","post_title":"Media Agency of the Year","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"media-agency-of-the-year","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416682","menu_order":10,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416682,"menu_item_parent":"1308992","object_id":"1416682","object":"custom","type":"custom","type_label":"Custom Link","title":"Media Agency of the Year","url":"\/category\/media-agency-of-the-year\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416681,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:28","post_content":"","post_title":"The Future of Agencies","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-future-of-agencies","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416681","menu_order":11,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416681,"menu_item_parent":"1308992","object_id":"1416681","object":"custom","type":"custom","type_label":"Custom Link","title":"The Future of Agencies","url":"\/category\/the-future-of-agencies\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309050,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Brand Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-marketing-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309050","menu_order":12,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309050,"menu_item_parent":"0","object_id":"1309050","object":"custom","type":"custom","type_label":"Custom Link","title":"Brand Marketing","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309222,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 19:35:16","post_content":"","post_title":"Brand Marketing Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-marketing-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309222","menu_order":13,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309222,"menu_item_parent":"1309050","object_id":"1309222","object":"custom","type":"custom","type_label":"Custom Link","title":"Brand Marketing Home","url":"\/brand-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416680,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:28","post_content":"","post_title":"Brand Genius","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brand-genius","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416680","menu_order":14,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416680,"menu_item_parent":"1309050","object_id":"1416680","object":"custom","type":"custom","type_label":"Custom Link","title":"Brand Genius","url":"\/category\/brand-genius\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309226,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 19:35:17","post_content":"","post_title":"Brandweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brandweek","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309226","menu_order":15,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309226,"menu_item_parent":"1309050","object_id":"1309226","object":"custom","type":"custom","type_label":"Custom Link","title":"Brandweek","url":"\/category\/brandweek\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416679,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:28","post_content":"","post_title":"Challenger Brands","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"challenger-brands","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416679","menu_order":16,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416679,"menu_item_parent":"1309050","object_id":"1416679","object":"custom","type":"custom","type_label":"Custom Link","title":"Challenger Brands","url":"\/category\/challenger-brands\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309230,"post_author":"135","post_date":"2023-11-15 11:28:04","post_date_gmt":"2021-05-25 19:35:17","post_content":"","post_title":"Food & Beverage","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"food-beverage","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309230","menu_order":17,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309230,"menu_item_parent":"1309050","object_id":"1309230","object":"custom","type":"custom","type_label":"Custom Link","title":"Food & Beverage","url":"\/category\/food-beverage\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416678,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:29","post_content":"","post_title":"Gaming","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gaming","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:04","post_modified_gmt":"2023-11-15 16:28:04","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416678","menu_order":18,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416678,"menu_item_parent":"1309050","object_id":"1416678","object":"custom","type":"custom","type_label":"Custom Link","title":"Gaming","url":"\/category\/gaming\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416677,"post_author":"183","post_date":"2023-11-15 11:28:04","post_date_gmt":"2022-04-12 04:25:29","post_content":"","post_title":"Sports Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sports-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416677","menu_order":19,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416677,"menu_item_parent":"1309050","object_id":"1416677","object":"custom","type":"custom","type_label":"Custom Link","title":"Sports Marketing","url":"\/category\/sports-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416676,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:29","post_content":"","post_title":"Sustainability","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"sustainability","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416676","menu_order":20,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416676,"menu_item_parent":"1309050","object_id":"1416676","object":"custom","type":"custom","type_label":"Custom Link","title":"Sustainability","url":"\/category\/sustainability\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309231,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:35:18","post_content":"","post_title":"Travel & Transportation","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"travel-transportation","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309231","menu_order":21,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309231,"menu_item_parent":"1309050","object_id":"1309231","object":"custom","type":"custom","type_label":"Custom Link","title":"Travel & Transportation","url":"\/category\/travel-transportation\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309051,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Commerce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"commerce","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309051","menu_order":22,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309051,"menu_item_parent":"0","object_id":"1309051","object":"custom","type":"custom","type_label":"Custom Link","title":"Commerce","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309234,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:35:18","post_content":"","post_title":"Commerce Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"commerce-home","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309234","menu_order":23,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309234,"menu_item_parent":"1309051","object_id":"1309234","object":"custom","type":"custom","type_label":"Custom Link","title":"Commerce Home","url":"\/commerce\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416675,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:29","post_content":"","post_title":"Amazon","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"amazon","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416675","menu_order":24,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416675,"menu_item_parent":"1309051","object_id":"1416675","object":"custom","type":"custom","type_label":"Custom Link","title":"Amazon","url":"\/category\/amazon\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416674,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:30","post_content":"","post_title":"Commerce Week","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"commerce-week","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416674","menu_order":25,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416674,"menu_item_parent":"1309051","object_id":"1416674","object":"custom","type":"custom","type_label":"Custom Link","title":"Commerce Week","url":"\/category\/commerce-week\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309241,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:39:19","post_content":"","post_title":"CPG & Grocery","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cpg-grocery","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309241","menu_order":26,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309241,"menu_item_parent":"1309051","object_id":"1309241","object":"custom","type":"custom","type_label":"Custom Link","title":"CPG & Grocery","url":"\/category\/cpg-grocery\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309243,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:39:19","post_content":"","post_title":"Ecommerce","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ecommerce","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309243","menu_order":27,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309243,"menu_item_parent":"1309051","object_id":"1309243","object":"custom","type":"custom","type_label":"Custom Link","title":"Ecommerce","url":"\/category\/ecommerce\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416673,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:30","post_content":"","post_title":"Emerging Tech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"emerging-tech","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416673","menu_order":28,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416673,"menu_item_parent":"1309051","object_id":"1416673","object":"custom","type":"custom","type_label":"Custom Link","title":"Emerging Tech","url":"\/category\/emerging-tech\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416672,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:30","post_content":"","post_title":"Fashion & Apparel","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"fashion-apparel","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416672","menu_order":29,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416672,"menu_item_parent":"1309051","object_id":"1416672","object":"custom","type":"custom","type_label":"Custom Link","title":"Fashion & Apparel","url":"\/category\/fashion-apparel\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416671,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:30","post_content":"","post_title":"Mergers & Acquisitions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mergers-acquisitions","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416671","menu_order":30,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416671,"menu_item_parent":"1309051","object_id":"1416671","object":"custom","type":"custom","type_label":"Custom Link","title":"Mergers & Acquisitions","url":"\/category\/mergers-acquisitions\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309248,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:39:20","post_content":"","post_title":"Retailing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"retailing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309248","menu_order":31,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309248,"menu_item_parent":"1309051","object_id":"1309248","object":"custom","type":"custom","type_label":"Custom Link","title":"Retailing","url":"\/category\/retailing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309052,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 18:59:08","post_content":"","post_title":"Convergent TV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"convergent-tv","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309052","menu_order":32,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309052,"menu_item_parent":"0","object_id":"1309052","object":"custom","type":"custom","type_label":"Custom Link","title":"Convergent TV","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309699,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-26 13:51:10","post_content":"","post_title":"Convergent TV Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"convergent-tv-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309699","menu_order":33,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309699,"menu_item_parent":"1309052","object_id":"1309699","object":"custom","type":"custom","type_label":"Custom Link","title":"Convergent TV Home","url":"\/convergent-tv\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309253,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:44:51","post_content":"","post_title":"Connected TV","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"connected-tv","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309253","menu_order":34,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309253,"menu_item_parent":"1309052","object_id":"1309253","object":"custom","type":"custom","type_label":"Custom Link","title":"Connected TV","url":"\/category\/connected-tv\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416670,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:31","post_content":"","post_title":"Hot List","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"hot-list","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416670","menu_order":35,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416670,"menu_item_parent":"1309052","object_id":"1416670","object":"custom","type":"custom","type_label":"Custom Link","title":"Hot List","url":"\/category\/hot-list\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1406033,"post_author":"236","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-03-15 21:33:07","post_content":"","post_title":"Lost Remote","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"lost-remote","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1406033","menu_order":36,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1406033,"menu_item_parent":"1309052","object_id":"1406033","object":"custom","type":"custom","type_label":"Custom Link","title":"Lost Remote","url":"\/lostremote\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416685,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:31","post_content":"","post_title":"Programming & Performance","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"programming-performance-4","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416685","menu_order":37,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416685,"menu_item_parent":"1309052","object_id":"1416685","object":"custom","type":"custom","type_label":"Custom Link","title":"Programming & Performance","url":"\/category\/programming-performance\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309466,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:00","post_content":"","post_title":"Streaming & OTT","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"streaming-ott-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309466","menu_order":38,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309466,"menu_item_parent":"1309052","object_id":"1309466","object":"custom","type":"custom","type_label":"Custom Link","title":"Streaming & OTT","url":"\/category\/streaming-ott\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309467,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:00","post_content":"","post_title":"TVNewser","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tvnewser-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309467","menu_order":39,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309467,"menu_item_parent":"1309052","object_id":"1309467","object":"custom","type":"custom","type_label":"Custom Link","title":"TVNewser","url":"\/tvnewser\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309468,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:00","post_content":"","post_title":"TVSpy","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tvspy-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309468","menu_order":40,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309468,"menu_item_parent":"1309052","object_id":"1309468","object":"custom","type":"custom","type_label":"Custom Link","title":"TVSpy","url":"\/tvspy\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309469,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:01","post_content":"","post_title":"TV Upfronts","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tv-upfronts","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309469","menu_order":41,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309469,"menu_item_parent":"1309052","object_id":"1309469","object":"custom","type":"custom","type_label":"Custom Link","title":"TV Upfronts","url":"\/category\/tv-upfronts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309053,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Creativity","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creativity-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309053","menu_order":42,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309053,"menu_item_parent":"0","object_id":"1309053","object":"custom","type":"custom","type_label":"Custom Link","title":"Creativity","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309254,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 19:44:51","post_content":"","post_title":"Creativity Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"creativity-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309254","menu_order":43,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309254,"menu_item_parent":"1309053","object_id":"1309254","object":"custom","type":"custom","type_label":"Custom Link","title":"Creativity Home","url":"\/creativity\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309471,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:01","post_content":"","post_title":"Ad of the Day","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ad-of-the-day","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309471","menu_order":44,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309471,"menu_item_parent":"1309053","object_id":"1309471","object":"custom","type":"custom","type_label":"Custom Link","title":"Ad of the Day","url":"\/category\/ad-of-the-day\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309470,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:01","post_content":"","post_title":"AdFreak","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adfreak","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309470","menu_order":45,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309470,"menu_item_parent":"1309053","object_id":"1309470","object":"custom","type":"custom","type_label":"Custom Link","title":"AdFreak","url":"\/category\/adfreak\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416669,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:32","post_content":"","post_title":"Beer and Spirits","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"beer-and-spirits","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416669","menu_order":46,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416669,"menu_item_parent":"1309053","object_id":"1416669","object":"custom","type":"custom","type_label":"Custom Link","title":"Beer and Spirits","url":"\/category\/beer-spirits\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309473,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 22:14:01","post_content":"","post_title":"Cannes Lions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cannes-lions","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309473","menu_order":47,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309473,"menu_item_parent":"1309053","object_id":"1309473","object":"custom","type":"custom","type_label":"Custom Link","title":"Cannes Lions","url":"\/category\/cannes-lions\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416668,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:32","post_content":"","post_title":"The Creative 100","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-creative-100","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416668","menu_order":48,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416668,"menu_item_parent":"1309053","object_id":"1416668","object":"custom","type":"custom","type_label":"Custom Link","title":"The Creative 100","url":"\/category\/the-creative-100\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416667,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:32","post_content":"","post_title":"Diversity, Equity and Inclusion","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"diversity-equity-and-inclusion","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416667","menu_order":49,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416667,"menu_item_parent":"1309053","object_id":"1416667","object":"custom","type":"custom","type_label":"Custom Link","title":"Diversity, Equity and Inclusion","url":"\/category\/diversity-equity-and-inclusion\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416666,"post_author":"183","post_date":"2023-11-15 11:28:05","post_date_gmt":"2022-04-12 04:25:32","post_content":"","post_title":"PSAs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"psas","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416666","menu_order":50,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416666,"menu_item_parent":"1309053","object_id":"1416666","object":"custom","type":"custom","type_label":"Custom Link","title":"PSAs","url":"\/category\/psas\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309054,"post_author":"135","post_date":"2023-11-15 11:28:05","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Inside the Brand","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inside-the-brand-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:05","post_modified_gmt":"2023-11-15 16:28:05","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309054","menu_order":51,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309054,"menu_item_parent":"0","object_id":"1309054","object":"custom","type":"custom","type_label":"Custom Link","title":"Inside the Brand","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309257,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 19:44:52","post_content":"","post_title":"Inside The Brand Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"inside-the-brand-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309257","menu_order":52,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309257,"menu_item_parent":"1309054","object_id":"1309257","object":"custom","type":"custom","type_label":"Custom Link","title":"Inside The Brand Home","url":"\/inside-the-brand\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416665,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:42","post_content":"","post_title":"Business of Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"business-of-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416665","menu_order":53,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416665,"menu_item_parent":"1309054","object_id":"1416665","object":"custom","type":"custom","type_label":"Custom Link","title":"Business of Marketing","url":"\/category\/business-of-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309258,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 19:44:53","post_content":"","post_title":"CMO Moves","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cmo-moves-4","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309258","menu_order":54,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309258,"menu_item_parent":"1309054","object_id":"1309258","object":"custom","type":"custom","type_label":"Custom Link","title":"CMO Moves","url":"\/inside-the-brand\/cmo-moves\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416664,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:42","post_content":"","post_title":"Gen ZEO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gen-zeo-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416664","menu_order":55,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416664,"menu_item_parent":"1309054","object_id":"1416664","object":"custom","type":"custom","type_label":"Custom Link","title":"Gen ZEO","url":"\/category\/gen-zeo\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309475,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:48","post_content":"","post_title":"Innovators","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"innovators-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309475","menu_order":56,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309475,"menu_item_parent":"1309054","object_id":"1309475","object":"custom","type":"custom","type_label":"Custom Link","title":"Innovators","url":"\/inside-the-brand\/innovators\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309476,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:49","post_content":"","post_title":"Mentor Program","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mentor-program","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309476","menu_order":57,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309476,"menu_item_parent":"1309054","object_id":"1309476","object":"custom","type":"custom","type_label":"Custom Link","title":"Mentor Program","url":"\/inside-the-brand\/adweek-executive-mentor-program\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416663,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:42","post_content":"","post_title":"Tips for Success","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"tips-for-success","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416663","menu_order":58,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416663,"menu_item_parent":"1309054","object_id":"1416663","object":"custom","type":"custom","type_label":"Custom Link","title":"Tips for Success","url":"\/category\/tips-for-success\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309478,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:49","post_content":"","post_title":"Women Trailblazers","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"women-trailblazers-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309478","menu_order":59,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309478,"menu_item_parent":"1309054","object_id":"1309478","object":"custom","type":"custom","type_label":"Custom Link","title":"Women Trailblazers","url":"\/inside-the-brand\/women-trailblazers\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309055,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Media","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"media-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309055","menu_order":60,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309055,"menu_item_parent":"0","object_id":"1309055","object":"custom","type":"custom","type_label":"Custom Link","title":"Media","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309259,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 19:44:52","post_content":"","post_title":"Media Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"media-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309259","menu_order":61,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309259,"menu_item_parent":"1309055","object_id":"1309259","object":"custom","type":"custom","type_label":"Custom Link","title":"Media Home","url":"\/media\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309479,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:49","post_content":"","post_title":"Audio & Podcasting","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"audio-podcasting","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309479","menu_order":62,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309479,"menu_item_parent":"1309055","object_id":"1309479","object":"custom","type":"custom","type_label":"Custom Link","title":"Audio & Podcasting","url":"\/category\/audio-podcasting\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416662,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:42","post_content":"","post_title":"Blockchain","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"blockchain","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416662","menu_order":63,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416662,"menu_item_parent":"1309055","object_id":"1416662","object":"custom","type":"custom","type_label":"Custom Link","title":"Blockchain","url":"\/category\/blockchain\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309481,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:49","post_content":"","post_title":"Mediaweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mediaweek-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309481","menu_order":64,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309481,"menu_item_parent":"1309055","object_id":"1309481","object":"custom","type":"custom","type_label":"Custom Link","title":"Mediaweek","url":"\/category\/mediaweek\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1414114,"post_author":"236","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-05 23:45:21","post_content":"","post_title":"Women in Sports","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"most-powerful-women-in-sports","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1414114","menu_order":65,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1414114,"menu_item_parent":"1309055","object_id":"1414114","object":"custom","type":"custom","type_label":"Custom Link","title":"Women in Sports","url":"https:\/\/www.adweek.com\/category\/women-in-sports\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416661,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:43","post_content":"","post_title":"Newsletters","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"newsletters-11","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416661","menu_order":66,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416661,"menu_item_parent":"1309055","object_id":"1416661","object":"custom","type":"custom","type_label":"Custom Link","title":"Newsletters","url":"\/category\/newsletters\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309482,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:49","post_content":"","post_title":"Platforms","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"platforms","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309482","menu_order":67,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309482,"menu_item_parent":"1309055","object_id":"1309482","object":"custom","type":"custom","type_label":"Custom Link","title":"Platforms","url":"\/category\/platforms\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309484,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:50","post_content":"","post_title":"Publishing\u202f","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"publishinge280af","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309484","menu_order":68,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309484,"menu_item_parent":"1309055","object_id":"1309484","object":"custom","type":"custom","type_label":"Custom Link","title":"Publishing\u202f","url":"\/category\/publishing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309056,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Performance Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"performance-marketing-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309056","menu_order":69,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309056,"menu_item_parent":"0","object_id":"1309056","object":"custom","type":"custom","type_label":"Custom Link","title":"Performance Marketing","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309264,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 19:44:52","post_content":"","post_title":"Performance Marketing Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"performance-marketing-home-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309264","menu_order":70,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309264,"menu_item_parent":"1309056","object_id":"1309264","object":"custom","type":"custom","type_label":"Custom Link","title":"Performance Marketing Home","url":"\/performance-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416660,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:43","post_content":"","post_title":"The Adweek 50","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-adweek-50","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416660","menu_order":71,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416660,"menu_item_parent":"1309056","object_id":"1416660","object":"custom","type":"custom","type_label":"Custom Link","title":"The Adweek 50","url":"\/category\/the-adweek-50\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309490,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:50","post_content":"","post_title":"Direct Mail Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"direct-mail-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309490","menu_order":72,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309490,"menu_item_parent":"1309056","object_id":"1309490","object":"custom","type":"custom","type_label":"Custom Link","title":"Direct Mail Marketing","url":"\/category\/direct-mail-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309491,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:50","post_content":"","post_title":"Email Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"email-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309491","menu_order":73,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309491,"menu_item_parent":"1309056","object_id":"1309491","object":"custom","type":"custom","type_label":"Custom Link","title":"Email Marketing","url":"\/category\/email-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416659,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:43","post_content":"","post_title":"Experiential","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"experiential","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416659","menu_order":74,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416659,"menu_item_parent":"1309056","object_id":"1416659","object":"custom","type":"custom","type_label":"Custom Link","title":"Experiential","url":"\/category\/experiential\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416658,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:43","post_content":"","post_title":"Mobile","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mobile","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416658","menu_order":75,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416658,"menu_item_parent":"1309056","object_id":"1416658","object":"custom","type":"custom","type_label":"Custom Link","title":"Mobile","url":"\/category\/mobile\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416657,"post_author":"183","post_date":"2023-11-15 11:28:06","post_date_gmt":"2022-04-12 04:04:43","post_content":"","post_title":"Out of Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"out-of-home","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416657","menu_order":76,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416657,"menu_item_parent":"1309056","object_id":"1416657","object":"custom","type":"custom","type_label":"Custom Link","title":"Out of Home","url":"\/category\/out-of-home\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309493,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:50","post_content":"","post_title":"Search Engine Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"search-engine-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309493","menu_order":77,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309493,"menu_item_parent":"1309056","object_id":"1309493","object":"custom","type":"custom","type_label":"Custom Link","title":"Search Engine Marketing","url":"\/category\/search-engine-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309494,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 22:35:50","post_content":"","post_title":"Search Engine Optimization","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"search-engine-optimization","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309494","menu_order":78,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309494,"menu_item_parent":"1309056","object_id":"1309494","object":"custom","type":"custom","type_label":"Custom Link","title":"Search Engine Optimization","url":"\/category\/search-engine-optimization\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309059,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Programmatic","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"programmatic-3","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309059","menu_order":79,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309059,"menu_item_parent":"0","object_id":"1309059","object":"custom","type":"custom","type_label":"Custom Link","title":"Programmatic","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309266,"post_author":"135","post_date":"2023-11-15 11:28:06","post_date_gmt":"2021-05-25 19:44:53","post_content":"","post_title":"Programmatic Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"programmatic-home","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:06","post_modified_gmt":"2023-11-15 16:28:06","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309266","menu_order":80,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309266,"menu_item_parent":"1309059","object_id":"1309266","object":"custom","type":"custom","type_label":"Custom Link","title":"Programmatic Home","url":"\/programmatic\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309495,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:22","post_content":"","post_title":"Ad Tech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ad-tech","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309495","menu_order":81,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309495,"menu_item_parent":"1309059","object_id":"1309495","object":"custom","type":"custom","type_label":"Custom Link","title":"Ad Tech","url":"\/category\/ad-tech\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309496,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:22","post_content":"","post_title":"CES","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ces","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309496","menu_order":82,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309496,"menu_item_parent":"1309059","object_id":"1309496","object":"custom","type":"custom","type_label":"Custom Link","title":"CES","url":"\/category\/ces\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309497,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:22","post_content":"","post_title":"Data & Insights","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"data-insights","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309497","menu_order":83,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309497,"menu_item_parent":"1309059","object_id":"1309497","object":"custom","type":"custom","type_label":"Custom Link","title":"Data & Insights","url":"\/category\/data-insights\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416655,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 04:04:44","post_content":"","post_title":"Data Security","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"data-security","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416655","menu_order":84,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416655,"menu_item_parent":"1309059","object_id":"1416655","object":"custom","type":"custom","type_label":"Custom Link","title":"Data Security","url":"\/category\/data-security\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416639,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:36","post_content":"","post_title":"Earnings Reports","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"earnings-reports","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416639","menu_order":85,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416639,"menu_item_parent":"1309059","object_id":"1416639","object":"custom","type":"custom","type_label":"Custom Link","title":"Earnings Reports","url":"\/category\/earnings-reports","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416638,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:36","post_content":"","post_title":"Mar Tech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mar-tech","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416638","menu_order":86,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416638,"menu_item_parent":"1309059","object_id":"1416638","object":"custom","type":"custom","type_label":"Custom Link","title":"Mar Tech","url":"\/category\/mar-tech","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309503,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:23","post_content":"","post_title":"NexTech","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"nextech","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309503","menu_order":87,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309503,"menu_item_parent":"1309059","object_id":"1309503","object":"custom","type":"custom","type_label":"Custom Link","title":"NexTech","url":"\/category\/nextech\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309500,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:23","post_content":"","post_title":"The Future of Identity","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-future-of-identity-2","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309500","menu_order":88,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309500,"menu_item_parent":"1309059","object_id":"1309500","object":"custom","type":"custom","type_label":"Custom Link","title":"The Future of Identity","url":"\/category\/future-of-identity\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309060,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 18:59:09","post_content":"","post_title":"Social Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-marketing","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309060","menu_order":89,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309060,"menu_item_parent":"0","object_id":"1309060","object":"custom","type":"custom","type_label":"Custom Link","title":"Social Marketing","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309272,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 19:48:42","post_content":"","post_title":"Social Marketing Home","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-marketing-home","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309272","menu_order":90,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309272,"menu_item_parent":"1309060","object_id":"1309272","object":"custom","type":"custom","type_label":"Custom Link","title":"Social Marketing Home","url":"\/social-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416633,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:34","post_content":"","post_title":"Artificial Intelligence","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"artificial-intelligence","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416633","menu_order":91,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416633,"menu_item_parent":"1309060","object_id":"1416633","object":"custom","type":"custom","type_label":"Custom Link","title":"Artificial Intelligence","url":"\/category\/artificial-intelligence\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416131,"post_author":"89","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-08 21:51:48","post_content":"","post_title":"Augmented Reality","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"augmented-reality","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416131","menu_order":92,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416131,"menu_item_parent":"1309060","object_id":"1416131","object":"custom","type":"custom","type_label":"Custom Link","title":"Augmented Reality","url":"\/category\/augmented-reality\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309505,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:23","post_content":"","post_title":"Chat & Messaging","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"chat-messaging","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309505","menu_order":93,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309505,"menu_item_parent":"1309060","object_id":"1309505","object":"custom","type":"custom","type_label":"Custom Link","title":"Chat & Messaging","url":"\/category\/chat-messaging\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309509,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:24","post_content":"","post_title":"Influencers & Creators","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"influencers-creators","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309509","menu_order":94,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309509,"menu_item_parent":"1309060","object_id":"1309509","object":"custom","type":"custom","type_label":"Custom Link","title":"Influencers & Creators","url":"\/category\/influencers-creators\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416636,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:35","post_content":"","post_title":"Metaverse","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"metaverse","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416636","menu_order":95,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416636,"menu_item_parent":"1309060","object_id":"1416636","object":"custom","type":"custom","type_label":"Custom Link","title":"Metaverse","url":"\/category\/metaverse\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416635,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:35","post_content":"","post_title":"Social Media Week","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-media-week","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416635","menu_order":96,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416635,"menu_item_parent":"1309060","object_id":"1416635","object":"custom","type":"custom","type_label":"Custom Link","title":"Social Media Week","url":"https:\/\/event.adweek.com\/smw-2022","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309511,"post_author":"135","post_date":"2023-11-15 11:28:07","post_date_gmt":"2021-05-25 22:43:24","post_content":"","post_title":"Social Pro Daily","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"social-pro-daily","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309511","menu_order":97,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309511,"menu_item_parent":"1309060","object_id":"1309511","object":"custom","type":"custom","type_label":"Custom Link","title":"Social Pro Daily","url":"\/category\/social-pro-daily\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1416634,"post_author":"183","post_date":"2023-11-15 11:28:07","post_date_gmt":"2022-04-12 01:03:35","post_content":"","post_title":"Young Influentials","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"young-influentials","to_ping":"","pinged":"","post_modified":"2023-11-15 11:28:07","post_modified_gmt":"2023-11-15 16:28:07","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1416634","menu_order":98,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1416634,"menu_item_parent":"1309060","object_id":"1416634","object":"custom","type":"custom","type_label":"Custom Link","title":"Young Influentials","url":"\/category\/young-influentials\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""}]},"nav_supporting":{"menu":{"term_id":75092,"name":"Main Slideout Nav Supportive","slug":"main-slideout-nav-supportive","term_group":0,"term_taxonomy_id":75092,"taxonomy":"nav_menu","description":"","parent":0,"count":54,"filter":"raw","term_order":"0"},"items":[{"ID":1848374,"post_author":"236","post_date":"2025-01-10 16:35:13","post_date_gmt":"2025-01-10 21:35:13","post_content":"","post_title":"Marketing Vanguard","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-vanguard","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:13","post_modified_gmt":"2025-01-10 21:35:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1848374","menu_order":1,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1848374,"menu_item_parent":"0","object_id":"1848374","object":"custom","type":"custom","type_label":"Custom Link","title":"Marketing Vanguard","url":"https:\/\/www.adweek.com\/marketing-vanguard\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1848373,"post_author":"236","post_date":"2025-01-10 16:35:13","post_date_gmt":"2025-01-10 21:35:13","post_content":"","post_title":"Marketing Vanguard","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-vanguard-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:13","post_modified_gmt":"2025-01-10 21:35:13","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1848373","menu_order":2,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1848373,"menu_item_parent":"1848374","object_id":"1848373","object":"custom","type":"custom","type_label":"Custom Link","title":"Marketing Vanguard","url":"https:\/\/www.adweek.com\/marketing-vanguard\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1848375,"post_author":"236","post_date":"2025-01-10 16:35:14","post_date_gmt":"2025-01-10 21:35:14","post_content":"","post_title":"Marketing Vanguard Podcast","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-vanguard-podcast","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1848375","menu_order":3,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1848375,"menu_item_parent":"1848374","object_id":"1848375","object":"custom","type":"custom","type_label":"Custom Link","title":"Marketing Vanguard Podcast","url":"https:\/\/www.adweek.com\/podcasts\/marketing-vanguard\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1310645,"post_author":"89","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-27 17:28:03","post_content":"","post_title":"Video & Podcasts","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"video-podcasts","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1310645","menu_order":4,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1310645,"menu_item_parent":"0","object_id":"1310645","object":"custom","type":"custom","type_label":"Custom Link","title":"Video & Podcasts","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1418834,"post_author":"89","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-04-18 18:28:47","post_content":"","post_title":"Adweek Podcast Network","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-podcast-network","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1418834","menu_order":5,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1418834,"menu_item_parent":"1310645","object_id":"1418834","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Podcast Network","url":"\/podcasts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408206,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:11","post_content":"","post_title":"Adweek Original Video","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-original-video","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408206","menu_order":6,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408206,"menu_item_parent":"1310645","object_id":"1408206","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Original Video","url":"\/adweek-original-video\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408207,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:11","post_content":"","post_title":"Adweek Together","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-together-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408207","menu_order":7,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408207,"menu_item_parent":"1310645","object_id":"1408207","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Together","url":"\/category\/adweek-together\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408208,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:11","post_content":"","post_title":"CMO Moves","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"cmo-moves-5","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408208","menu_order":8,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408208,"menu_item_parent":"1310645","object_id":"1408208","object":"custom","type":"custom","type_label":"Custom Link","title":"CMO Moves","url":"\/category\/cmo-moves\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408209,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:11","post_content":"","post_title":"D&I TBD","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"di-tbd-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408209","menu_order":9,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408209,"menu_item_parent":"1310645","object_id":"1408209","object":"custom","type":"custom","type_label":"Custom Link","title":"D&I TBD","url":"\/category\/adweek-podcasts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408210,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:12","post_content":"","post_title":"Gen ZEO","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"gen-zeo","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408210","menu_order":10,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408210,"menu_item_parent":"1310645","object_id":"1408210","object":"custom","type":"custom","type_label":"Custom Link","title":"Gen ZEO","url":"\/category\/gen-zeo\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1836604,"post_author":"236","post_date":"2025-01-10 16:35:14","post_date_gmt":"2024-11-08 21:38:02","post_content":" ","post_title":"","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"1836604","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1836604","menu_order":11,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1836604,"menu_item_parent":"1310645","object_id":"1521176","object":"adw_podcast_show","type":"post_type","type_label":"Podcast Show","url":"https:\/\/www.adweek.com\/podcasts\/marketing-vanguard\/","title":"Marketing Vanguard","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408212,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:12","post_content":"","post_title":"The Business of Marketing","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-business-of-marketing","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408212","menu_order":12,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408212,"menu_item_parent":"1310645","object_id":"1408212","object":"custom","type":"custom","type_label":"Custom Link","title":"The Business of Marketing","url":"\/the-business-of-marketing\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408213,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:12","post_content":"","post_title":"The Way forward","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-way-forward-4","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408213","menu_order":13,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408213,"menu_item_parent":"1310645","object_id":"1408213","object":"custom","type":"custom","type_label":"Custom Link","title":"The Way forward","url":"\/category\/the-way-forward\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1408217,"post_author":"183","post_date":"2025-01-10 16:35:14","post_date_gmt":"2022-03-21 21:55:12","post_content":"","post_title":"Yeah, That's Probably an Ad","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"yeah-thats-probably-an-ad-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1408217","menu_order":14,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1408217,"menu_item_parent":"1310645","object_id":"1408217","object":"custom","type":"custom","type_label":"Custom Link","title":"Yeah, That's Probably an Ad","url":"\/category\/adweek-podcasts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309303,"post_author":"135","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-25 20:10:11","post_content":"","post_title":"Events, Webinars, Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"events-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309303","menu_order":15,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309303,"menu_item_parent":"0","object_id":"1309303","object":"custom","type":"custom","type_label":"Custom Link","title":"Events, Webinars, Awards","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309304,"post_author":"135","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-25 20:10:12","post_content":"","post_title":"Events","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"events-webinars-awards-honors","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309304","menu_order":16,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309304,"menu_item_parent":"1309303","object_id":"1309304","object":"custom","type":"custom","type_label":"Custom Link","title":"Events","url":"\/events\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309306,"post_author":"135","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-25 20:10:12","post_content":"","post_title":"Webinars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"webinars","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309306","menu_order":17,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309306,"menu_item_parent":"1309303","object_id":"1309306","object":"custom","type":"custom","type_label":"Custom Link","title":"Webinars","url":"\/webinars\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309308,"post_author":"135","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-25 20:10:12","post_content":"","post_title":"Awards","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"awards-honors-9","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309308","menu_order":18,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309308,"menu_item_parent":"1309303","object_id":"1309308","object":"custom","type":"custom","type_label":"Custom Link","title":"Awards","url":"\/awards\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309383,"post_author":"135","post_date":"2025-01-10 16:35:14","post_date_gmt":"2021-05-25 21:20:55","post_content":"","post_title":"Trophies, Awards & Seals","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"trophies-awards-seals-8","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:14","post_modified_gmt":"2025-01-10 21:35:14","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309383","menu_order":19,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309383,"menu_item_parent":"1309303","object_id":"1309383","object":"custom","type":"custom","type_label":"Custom Link","title":"Trophies, Awards & Seals","url":"https:\/\/licenses.adweek.com\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1514632,"post_author":"183","post_date":"2025-01-10 16:35:15","post_date_gmt":"2023-02-22 14:33:05","post_content":"","post_title":"On-Demand Event Videos","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"on-demand-event-videos","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1514632","menu_order":20,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1514632,"menu_item_parent":"1309303","object_id":"1514632","object":"custom","type":"custom","type_label":"Custom Link","title":"On-Demand Event Videos","url":"\/category\/premium-events\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309321,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 20:17:06","post_content":"","post_title":"Thought Leadership","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"thought-leadership","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309321","menu_order":21,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309321,"menu_item_parent":"0","object_id":"1309321","object":"custom","type":"custom","type_label":"Custom Link","title":"Thought Leadership","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309322,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 20:17:06","post_content":"","post_title":"Brandshare","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"brandshare","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309322","menu_order":22,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309322,"menu_item_parent":"1309321","object_id":"1309322","object":"custom","type":"custom","type_label":"Custom Link","title":"Brandshare","url":"\/sponsored\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309323,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 20:17:07","post_content":"","post_title":"Partner Experts","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"partner-experts-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309323","menu_order":23,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309323,"menu_item_parent":"1309321","object_id":"1309323","object":"custom","type":"custom","type_label":"Custom Link","title":"Partner Experts","url":"\/partner-experts\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1422861,"post_author":"89","post_date":"2025-01-10 16:35:15","post_date_gmt":"2022-04-27 14:56:56","post_content":"","post_title":"Resource Library","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"resource-library","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1422861","menu_order":24,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1422861,"menu_item_parent":"1309321","object_id":"1422861","object":"custom","type":"custom","type_label":"Custom Link","title":"Resource Library","url":"\/resource-library\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1310684,"post_author":"89","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-27 17:36:08","post_content":"","post_title":"Webinars","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"webinars-9","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1310684","menu_order":25,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1310684,"menu_item_parent":"1309321","object_id":"1310684","object":"custom","type":"custom","type_label":"Custom Link","title":"Webinars","url":"\/webinars\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309418,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:33","post_content":"","post_title":"Learning & Professional Development","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"learning-professional-development","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309418","menu_order":26,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309418,"menu_item_parent":"0","object_id":"1309418","object":"custom","type":"custom","type_label":"Custom Link","title":"Learning & Professional Development","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309421,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:34","post_content":"","post_title":"Marketing Glossary","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"marketing-glossary-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309421","menu_order":27,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309421,"menu_item_parent":"1309418","object_id":"1309421","object":"custom","type":"custom","type_label":"Custom Link","title":"Marketing Glossary","url":"\/glossary\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309422,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:34","post_content":"","post_title":"Adweek Microlearning","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-microlearning-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309422","menu_order":28,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309422,"menu_item_parent":"1309418","object_id":"1309422","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Microlearning","url":"\/learning\/microlearning\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309424,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:34","post_content":"","post_title":"Mentorship","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"mentorship-4","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309424","menu_order":29,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309424,"menu_item_parent":"1309418","object_id":"1309424","object":"custom","type":"custom","type_label":"Custom Link","title":"Mentorship","url":"\/inside-the-brand\/adweek-executive-mentor-program\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309427,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:35","post_content":"","post_title":"The Marketing Toolkit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"the-marketing-toolkit","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309427","menu_order":30,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309427,"menu_item_parent":"1309418","object_id":"1309427","object":"custom","type":"custom","type_label":"Custom Link","title":"The Marketing Toolkit","url":"\/inside-the-brand\/your-toolkit\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309428,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:35","post_content":"","post_title":"Adweek Jobs","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"adweek-jobs-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309428","menu_order":31,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309428,"menu_item_parent":"1309418","object_id":"1309428","object":"custom","type":"custom","type_label":"Custom Link","title":"Adweek Jobs","url":"https:\/\/jobs.adweek.com\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309429,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:35","post_content":"","post_title":"Subscribe","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"subscribe","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309429","menu_order":32,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309429,"menu_item_parent":"0","object_id":"1309429","object":"custom","type":"custom","type_label":"Custom Link","title":"Subscribe","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309430,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:35","post_content":"","post_title":"Subscription Options","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"subscription-options-7","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309430","menu_order":33,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309430,"menu_item_parent":"1309429","object_id":"1309430","object":"custom","type":"custom","type_label":"Custom Link","title":"Subscription Options","url":"\/subscription\/?sid=zi2203menu","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309431,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:35","post_content":"","post_title":"Group Subscriptions","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"group-subscriptions-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309431","menu_order":34,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309431,"menu_item_parent":"1309429","object_id":"1309431","object":"custom","type":"custom","type_label":"Custom Link","title":"Group Subscriptions","url":"\/group-packages\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309432,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:36","post_content":"","post_title":"FAQs\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"faqs","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309432","menu_order":35,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309432,"menu_item_parent":"1309429","object_id":"1309432","object":"custom","type":"custom","type_label":"Custom Link","title":"FAQs\u00a0","url":"\/faq\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309433,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:36","post_content":"","post_title":"Newsletters\u00a0","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"newsletters-10","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309433","menu_order":36,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309433,"menu_item_parent":"1309429","object_id":"1309433","object":"custom","type":"custom","type_label":"Custom Link","title":"Newsletters\u00a0","url":"https:\/\/preferences.adweek.com\/newsletter-signup","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309434,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:36","post_content":"","post_title":"Download Magazine Issues","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"download-magazine-issues-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309434","menu_order":37,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309434,"menu_item_parent":"1309429","object_id":"1309434","object":"custom","type":"custom","type_label":"Custom Link","title":"Download Magazine Issues","url":"\/adweek-magazine-issues\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309435,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:36","post_content":"","post_title":"Android App","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"android-app-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309435","menu_order":38,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309435,"menu_item_parent":"1309429","object_id":"1309435","object":"custom","type":"custom","type_label":"Custom Link","title":"Android App","url":"https:\/\/play.google.com\/store\/apps\/details?id=com.maz.adweek","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309436,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:37","post_content":"","post_title":"IOS App","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"ios-app-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309436","menu_order":39,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309436,"menu_item_parent":"1309429","object_id":"1309436","object":"custom","type":"custom","type_label":"Custom Link","title":"IOS App","url":"https:\/\/apps.apple.com\/us\/app\/adweek-magazine\/id570229326","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309439,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:37","post_content":"","post_title":"Customer Service","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"customer-service-8","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309439","menu_order":40,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309439,"menu_item_parent":"1309429","object_id":"1309439","object":"custom","type":"custom","type_label":"Custom Link","title":"Customer Service","url":"\/faq\/#q15","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309440,"post_author":"135","post_date":"2025-01-10 16:35:15","post_date_gmt":"2021-05-25 21:47:37","post_content":"","post_title":"About Us","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-us-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:15","post_modified_gmt":"2025-01-10 21:35:15","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309440","menu_order":41,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309440,"menu_item_parent":"0","object_id":"1309440","object":"custom","type":"custom","type_label":"Custom Link","title":"About Us","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309455,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:53","post_content":"","post_title":"About Adweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"about-adweek","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309455","menu_order":42,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309455,"menu_item_parent":"1309440","object_id":"1309455","object":"custom","type":"custom","type_label":"Custom Link","title":"About Adweek","url":"\/about\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309456,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:53","post_content":"","post_title":"Contact Us","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"contact-us-5","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309456","menu_order":43,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309456,"menu_item_parent":"1309440","object_id":"1309456","object":"custom","type":"custom","type_label":"Custom Link","title":"Contact Us","url":"\/contact-us\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309457,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:53","post_content":"","post_title":"Editorial Calendar","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"editorial-calendar-4","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309457","menu_order":44,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309457,"menu_item_parent":"1309440","object_id":"1309457","object":"custom","type":"custom","type_label":"Custom Link","title":"Editorial Calendar","url":"\/editorial-calendar\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309458,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:53","post_content":"","post_title":"Event Calendar","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"event-calendar","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309458","menu_order":45,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309458,"menu_item_parent":"1309440","object_id":"1309458","object":"custom","type":"custom","type_label":"Custom Link","title":"Event Calendar","url":"\/event-calendar\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309461,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:54","post_content":"","post_title":"News & Announcements","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"news-announcements-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309461","menu_order":46,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309461,"menu_item_parent":"1309440","object_id":"1309461","object":"custom","type":"custom","type_label":"Custom Link","title":"News & Announcements","url":"\/press\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309462,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:54","post_content":"","post_title":"Jobs at Adweek","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"jobs-at-adweek-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309462","menu_order":47,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309462,"menu_item_parent":"1309440","object_id":"1309462","object":"custom","type":"custom","type_label":"Custom Link","title":"Jobs at Adweek","url":"https:\/\/jobs.adweek.com\/company\/adweek-0042","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1354642,"post_author":"2","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-10-04 21:53:33","post_content":"","post_title":"Advertise with Us","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"advertise-with-us-2","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1354642","menu_order":48,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1354642,"menu_item_parent":"0","object_id":"1354642","object":"custom","type":"custom","type_label":"Custom Link","title":"Advertise with Us","url":"#","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1309459,"post_author":"135","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-05-25 22:04:53","post_content":"","post_title":"Media Kit","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"media-kit-9","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1309459","menu_order":49,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1309459,"menu_item_parent":"1354642","object_id":"1309459","object":"custom","type":"custom","type_label":"Custom Link","title":"Media Kit","url":"\/mediakit\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1354644,"post_author":"2","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-10-04 21:53:33","post_content":"","post_title":"Increase Awareness","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"increase-awareness","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1354644","menu_order":50,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1354644,"menu_item_parent":"1354642","object_id":"1354644","object":"custom","type":"custom","type_label":"Custom Link","title":"Increase Awareness","url":"\/brand-awareness\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1354645,"post_author":"2","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-10-04 21:53:34","post_content":"","post_title":"Earn Authority","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"earn-authority","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1354645","menu_order":51,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1354645,"menu_item_parent":"1354642","object_id":"1354645","object":"custom","type":"custom","type_label":"Custom Link","title":"Earn Authority","url":"\/thought-leadership\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1354648,"post_author":"2","post_date":"2025-01-10 16:35:16","post_date_gmt":"2021-10-04 21:53:34","post_content":"","post_title":"Generate Leads","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"generate-leads","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1354648","menu_order":52,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1354648,"menu_item_parent":"1354642","object_id":"1354648","object":"custom","type":"custom","type_label":"Custom Link","title":"Generate Leads","url":"\/lead-gen\/","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1836605,"post_author":"236","post_date":"2025-01-10 16:35:16","post_date_gmt":"2024-11-08 21:38:05","post_content":"","post_title":"Buy Vintage Ads","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"buy-vintage-ads","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1836605","menu_order":53,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1836605,"menu_item_parent":"0","object_id":"1836605","object":"custom","type":"custom","type_label":"Custom Link","title":"Buy Vintage Ads","url":"https:\/\/www.adpatina.com\/?utm_source=adweek&utm_medium=affiliate&utm_campaign=feature","target":"","attr_title":"","description":"","classes":[""],"xfn":""},{"ID":1836618,"post_author":"236","post_date":"2025-01-10 16:35:16","post_date_gmt":"2024-11-08 22:07:46","post_content":"","post_title":"Buy Vintage Ads","post_excerpt":"","post_status":"publish","comment_status":"closed","ping_status":"closed","post_password":"","post_name":"buy-vintage-ads-3","to_ping":"","pinged":"","post_modified":"2025-01-10 16:35:16","post_modified_gmt":"2025-01-10 21:35:16","post_content_filtered":"","post_parent":0,"guid":"https:\/\/www.adweek.com\/?p=1836618","menu_order":54,"post_type":"nav_menu_item","post_mime_type":"","comment_count":"0","filter":"raw","db_id":1836618,"menu_item_parent":"1836605","object_id":"1836618","object":"custom","type":"custom","type_label":"Custom Link","title":"Buy Vintage Ads","url":"https:\/\/www.adpatina.com\/?utm_source=adweek&utm_medium=affiliate&utm_campaign=feature","target":"","attr_title":"","description":"","classes":[""],"xfn":""}]},"ip_address_api_url":"https:\/\/api.ipify.org\/?format=json","is_user_logged_in":"","temporary_hold_email":"subscriptions@adweek.com","temporary_hold_subject":"Temporary Hold Subscription","update_delivery_preferences_email":"subscriptions@adweek.com","update_delivery_preferences_subject":"Update delivery preference","cancel_subscription_email":"subscriptions@adweek.com","cancel_subscription_subject":"Cancel My Subscription","contact_adweek_email":"subscriptions@adweek.com","contact_adweek_subject":"Contact Adweek","ENVIRONMENT":"production","ad_remove_data_eager":"","ad_show_ads":"Yes","ad_zone":"brand-marketing","ad_post_categories":["beer-spirits","super-bowl","voice"]}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/themes/adweek-next/dist/js/top.js?ver=1738094436" id="adweek-next-theme-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-parsley/src/index.js?ver=1738094434" id="adw-parsely-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-parsley/src/conversions.js?ver=1738094434" id="adw-parsely-frontend-js"></script> <script defer src="https://cdn.p-n.io/pushly-sdk.min.js?domain_key=UEk097ZMF07i4nVsRg79qKtoJD8Tcd2KE9gL&ver=6.4.5" id="pushly-sdk-integration-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-pushly-integration/pushly.js?ver=1738094434" id="pushly-custom-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-zephr/src/adw-nav-url.js?ver=1740153771" id="zepher-plugin-nav-url-js"></script> <script type="text/javascript" id="zepher-plugin-script-js-extra"> /* <![CDATA[ */ var zephr_object = {"ajaxurl":"https:\/\/www.adweek.com\/wp-admin\/admin-ajax.php","countryList":{"":"Country *","USA":"United States","CAN":"Canada","MEX":"Mexico","AFG":"Afghanistan","ALB":"Albania","DZA":"Algeria","AND":"Andorra","AGO":"Angola","AIA":"Anguilla","ATG":"Antigua and Barbuda","ARG":"Argentina","ARM":"Armenia","ABW":"Aruba","SHN":"Ascension","AUS":"Australia","AUT":"Austria","AZE":"Azerbaijan","BHS":"Bahamas","BHR":"Bahrain","BGD":"Bangladesh","BRB":"Barbados","BLR":"Belarus","BEL":"Belgium","BLZ":"Belize","BEN":"Benin","BMU":"Bermuda","BTN":"Bhutan","BOL":"Bolivia","BIH":"Bosnia-Herzegovina","BWA":"Botswana","BRA":"Brazil","VGB":"British Virgin Islands","BRN":"Brunei","BGR":"Bulgaria","BFA":"Burkina Faso","BUR":"Burma","BDI":"Burundi","KHM":"Cambodia","CMR":"Cameroon","CPV":"Cape Verde","CYM":"Cayman Islands","CAF":"Central African Republic","TCD":"Chad","CHL":"Chile","CHN":"China","COL":"Colombia","COM":"Comoros","COD":"Congo","COK":"Cook Island","CRI":"Costa Rica","HRV":"Croatia","CUB":"Cuba","CYP":"Cyprus","CZE":"Czech Republic","DNK":"Denmark","DJI":"Djibouti","DMA":"Dominica","DOM":"Dominican Republic","ECU":"Ecuador","EGY":"Egypt","SLV":"El Salvador","GNQ":"Equatorial Guinea","ERI":"Eritrea","EST":"Estonia","ETH":"Ethiopia","FRO":"Faroe Islands","FJI":"Fiji Islands","FIN":"Finland","FRA":"France","GUF":"French Guiana","PYF":"French Polynesia","GAB":"Gabon","GMB":"Gambia","GEO":"Georgia","DEU":"Germany","GHA":"Ghana","GIB":"Gibraltar","GRC":"Greece","GRL":"Greenland","GRD":"Grenada","GLP":"Guadeloupe","GTM":"Guatemala","GIN":"Guinea","GNB":"Guinea-Bissau","GUY":"Guyana","HTI":"Haiti","HND":"Honduras","HKG":"Hong Kong","HUN":"Hungary","ISL":"Iceland","IND":"India","IDN":"Indonesia","IRN":"Iran","IRQ":"Iraq","IRL":"Ireland","IMN":"Isle Of Man","ISR":"Israel","ITA":"Italy","CIV":"Ivory Coast","JAM":"Jamaica","JPN":"Japan","JOR":"Jordan","KAZ":"Kazakhstan","KEN":"Kenya","KIR":"Kiribati","UNK":"Kosovo","KWT":"Kuwait","KGZ":"Kyrgyzstan","LAO":"Laos","LVA":"Latvia","LBN":"Lebanon","LSO":"Lesotho","LBR":"Liberia","LBY":"Libya","LIE":"Liechtenstein","LTU":"Lithuania","LUX":"Luxembourg","MAC":"Macao","MKD":"Macedonia","MDG":"Madagascar","MWI":"Malawi","MYS":"Malaysia","MDV":"Maldives","MLI":"Mali","MLT":"Malta","MHL":"Marshall Islands","MTQ":"Martinique","MRT":"Mauritania","MUS":"Mauritius","MDA":"Moldova","MCO":"Monaco","MNG":"Mongolia","MSR":"Monserrat","MNE":"Montenegro","MAR":"Morocco","MOZ":"Mozambique","MMR":"Myanmar","NAM":"Namibia","NRU":"Nauru","NPL":"Nepal","NLD":"Netherlands","ANT":"Netherlands Antilles","NCL":"New Caledonia","NZL":"New Zealand","NIC":"Nicaragua","NER":"Niger","NGA":"Nigeria","NOR":"Norway","OMN":"Oman","PAK":"Pakistan","PLW":"Palau","PSE":"Palestine","PAN":"Panama","PNG":"Papua New Guinea","PRY":"Paraguay","PER":"Peru","PHL":"Philippines","PCN":"Pitcairn Is","POL":"Poland","PRT":"Portugal","QAT":"Qatar","REU":"Reunion","ROU":"Romania","RUS":"Russia","RWA":"Rwanda","SMR":"San Marino","STP":"Sao Tome & Principe","SAU":"Saudi Arabia","SEN":"Senegal","SRB":"Serbia","SYC":"Seychelles","SLE":"Sierra Leone","SGP":"Singapore","SVK":"Slovakia","SVN":"Slovenia","SLB":"Solomon Islands","SOM":"Somalia","ZAF":"South Africa","KOR":"South Korea","ESP":"Spain","LKA":"Sri Lanka","KNA":"St Kitts","LCA":"St Lucia","MAF":"St Martin","SPM":"St Pierre","VCT":"St Vincent And The Grenadines","SDN":"Sudan","SUR":"Suriname","SWZ":"Swaziland","SWE":"Sweden","CHE":"Switzerland","SYR":"Syria","TWN":"Taiwan","TJK":"Tajikistan","TZA":"Tanzania","THA":"Thailand","TGO":"Togo","TON":"Tonga","TTO":"Trinidad & Tobago","TUN":"Tunisia","TUR":"Turkey","TKM":"Turkmenistan","TCA":"Turks And Caicos Islands","TUV":"Tuvalu","UGA":"Uganda","UKR":"Ukraine","ARE":"United Arab Emirates","GBR":"United Kingdom","URY":"Uruguay","UZB":"Uzbekistan","VUT":"Vanuatu","VAT":"Vatican City","VEN":"Venezuela","VNM":"Vietnam","WSM":"Western Samoa","YEM":"Yemen","ZMB":"Zambia","ZWE":"Zimbabwe"},"limitedProductList":["limited-user"]}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-zephr/src/adw-zephr.js?ver=1740153771" id="zepher-plugin-script-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-zephr/src/change-password.js?ver=1740153771" id="zepher-change-password-script-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-cf7-submit-redirect/src/redirect-url.js?ver=1738094434" id="cf7_redirect_url_js-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-ga4/dist/scripts.min.js?ver=1738094434" id="aw_ga4_script-js"></script> <script id="aw_ga4_script-js-after"> /* <![CDATA[ */ window.dataLayer = window.dataLayer || []; // This needs to be pushed first window.dataLayer.push({ 'environment': ('www.adweek.com' === new URL(window.location.href).host) ? 'production' : 'staging' }); window.awGa4 = {"post_data":{"featured_category":"voice","id":1855026,"post_type":"post","publish_date":"2025-02-06 06:00","publish_date_month_year":"2025-02","vertical_name":"Brand Marketing","vertical_slug":"brand-marketing","categories":["beer-spirits","super-bowl","voice"],"contributors":"mark-christou"},"vertical_archive_data":[],"category_archive_data":[],"ga_conversions":{"id":"AW-827386678","label":"VOJeCNqI15oYELbWw4oD"}}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/themes/adweek-next/inc/adweek/new_navigation/foundation-empty.js?ver=6.4.5" id="foundation-js"></script> <script type="text/javascript" id="aw-membership-accounts-js-js-extra"> /* <![CDATA[ */ var ip_api_url = {"url":"https:\/\/api.ipify.org\/?format=json"}; var source_id = {"sid":"zi2308awlp","modified_sid":""}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-membership-accounts/assets/frontend/js/scripts.js?ver=1738094434" id="aw-membership-accounts-js-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/svg-support/js/min/svgs-inline-min.js?ver=2.5.8" id="bodhi_svg_inline-js"></script> <script id="bodhi_svg_inline-js-after"> /* <![CDATA[ */ cssTarget={"Bodhi":"img.style-svg","ForceInlineSVG":"style-svg"};ForceInlineSVGActive="false";frontSanitizationEnabled="on"; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/adw-blocks/src/block_editor/blocks/super_bowl_insights/../../../../build/superBowlInsights/js/superBowlInsights.js?ver=1738094434" id="aw-super-bowl-insights-js"></script> <script defer src="https://www.adweek.com/wp-content/themes/adweek-next/dist/js/bottom.js?ver=1740153771" id="adweek-next-theme-bottom-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-sitewide/libraries/anime/anime.min.js?ver=1738094436" id="anime-script-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-social-share-widget/assets/frontend/js/scripts.js?ver=1739042036" id="aw-social-share-scripts-js"></script> <script type="text/javascript" id="__ytprefs__-js-extra"> /* <![CDATA[ */ var _EPYT_ = {"ajaxurl":"https:\/\/www.adweek.com\/wp-admin\/admin-ajax.php","security":"15db671774","gallery_scrolloffset":"20","eppathtoscripts":"https:\/\/www.adweek.com\/wp-content\/plugins\/youtube-embed-plus\/scripts\/","eppath":"https:\/\/www.adweek.com\/wp-content\/plugins\/youtube-embed-plus\/","epresponsiveselector":"[\"iframe.__youtube_prefs_widget__\"]","epdovol":"1","version":"14.2.1.2","evselector":"iframe.__youtube_prefs__[src], iframe[src*=\"youtube.com\/embed\/\"], iframe[src*=\"youtube-nocookie.com\/embed\/\"]","ajax_compat":"","maxres_facade":"eager","ytapi_load":"light","pause_others":"","stopMobileBuffer":"1","facade_mode":"","not_live_on_channel":"","vi_active":"","vi_js_posttypes":[]}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/youtube-embed-plus/scripts/ytprefs.min.js?ver=14.2.1.2" id="__ytprefs__-js"></script> <link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.adweek.com/xmlrpc.php?rsd"> <meta name="generator" content="WordPress 6.4.5"> <link rel="shortlink" href="https://www.adweek.com/?p=1855026"> <link rel="alternate" type="application/json+oembed" href="https://www.adweek.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fsober-alcohol-brands-super-bowl%2F"> <link rel="alternate" type="text/xml+oembed" href="https://www.adweek.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fsober-alcohol-brands-super-bowl%2F&format=xml"> <style> .aw-connatix-module{ width:100%; } .aw-connatix-module .container-title{ width: 100%; text-align: left; } .aw-connatix-module .container-title .title-underline{ padding-left: initial; } .aw-connatix-module h2{ padding: 0; float: none; } #connatix-player{ padding: 0 20px 0; } #connatix-player .connatix{ margin:initial; } </style> <script id="connatix-head-script"> !function(n){if(!window.cnx){window.cnx={},window.cnx.cmd=[];var t=n.createElement('iframe');t.src='javascript:false'; t.display='none',t.onload=function(){var n=t.contentWindow.document,c=n.createElement('script');c.src='//cd.connatix.com/connatix.player.js?cid=1ffde736-eb53-11e9-b4d2-06948452ae1a&pid=4100143d-3fcc-43b6-8ead-20385044b7e7',c.setAttribute('async','1'),c.setAttribute('type','text/javascript'),n.body.appendChild(c)},n.head.appendChild(t)}}(document); </script> <script type="text/javascript"> window.addEventListener("DOMContentLoaded",function(){ if ( window.awGetUserType() === 'S' ){ var icon = "/wp-content/themes/adweek-next/src/images/icons/premium-icon-unlocked.svg"; } else if (window.awGetUserType() === 'R'){ var icon = "/wp-content/themes/adweek-next/src/images/icons/premium-icon.svg"; } else if (awIsCMSLoggedIn()){ var icon = "/wp-content/themes/adweek-next/src/images/icons/premium-icon-unlocked.svg"; } else { var icon = "/wp-content/themes/adweek-next/src/images/icons/premium-icon.svg"; } var css = `.premium-svg-badge{ height:23px; width:90px; background-image:url(${icon}) !important; background-size:contain; background-repeat:no-repeat; overflow:hidden; }`; head = document.head || document.getElementsByTagName('head')[0], style = document.createElement('style'); head.appendChild(style); style.type = 'text/css'; style.appendChild(document.createTextNode(css)); }); </script>  <style>img#wpstats{display:none}</style> <link rel="icon" href="https://www.adweek.com/wp-content/uploads/2020/08/246x0w.png?w=32" sizes="32x32"> <link rel="icon" href="https://www.adweek.com/wp-content/uploads/2020/08/246x0w.png?w=192" sizes="192x192"> <link rel="apple-touch-icon" href="https://www.adweek.com/wp-content/uploads/2020/08/246x0w.png?w=180"> <meta name="msapplication-TileImage" content="https://www.adweek.com/wp-content/uploads/2020/08/246x0w.png?w=246"> <style type="text/css" id="wp-custom-css"> .super-bowl-popup p.video-meta #popup-time+strong, .super-bowl-popup p.video-meta span#popup-score { display: none; } .super-bowl-popup p.video-meta > strong:first-child { font-size: 0; display: inline-block; } .super-bowl-popup p.video-meta > strong:first-child:before { content: "Quarter/Score: "; font-size: initial; /* Reset font size to default */ } @media (min-width: 1200px){ .drts.drts-main .drts-view-entities-container-list .drts-view-entities-list-grid .drts-col-6.drts-col-lg-4 { max-width: 360px; } } </style> <script> !function(e,t,c,n,o,a,m){e._bmb||(o=e._bmb=function(){o.x?o.x.apply(o,arguments):o.q.push(arguments)},o.q=[],a=t.createElement(c),a.async=true, a.src='https://vi.ml314.com/get?eid=54161&tk=BLoDNeBb7x0sqEEIbg8aeWITQO9ijPbjsQxLHQMjjjA3d&fp='+(e.localStorage&&e.localStorage.getItem(n)||""),m=t.getElementsByTagName(c)[0],m.parentNode.insertBefore(a,m))}(window,document,"script","_ccmaid"); window.googletag = window.googletag || {cmd: []}; googletag.cmd.push(function() { _bmb('vi', function(data){ if (data != null) { var tmpSegment = [ data.industry_id, data.revenue_id, data.size_id, data.functional_area_id, data.professional_group_id, data.seniority_id, data.decision_maker_id, data.install_data_id, data.topic_id, data.interest_group_id, data.segment, data.b2b_interest_cluster_id ].filter(Boolean).join(','); tmpSegment != '' && googletag.pubads().setTargeting("bmb",tmpSegment.split(',')); } }); }); </script>   <script type="text/javascript/deferred">(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.defer=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KX5FCW');</script>   <script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"SocialMediaPosting","headline":"The Playbook Is Changing for Alcohol Brands at the Super Bowl\u00a0","url":"https:\/\/www.adweek.com\/brand-marketing\/sober-alcohol-brands-super-bowl\/","datePublished":"2025-02-06T06:00:00-05:00","description":"We\u2019re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks.","author":[{"@type":"Person","name":"Mark Christou","url":"https:\/\/www.adweek.com\/contributor\/mark-christou\/"}],"sharedContent":{"@type":"NewsArticle","headline":"The Playbook Is Changing for Alcohol Brands at the Super Bowl\u00a0","url":"https:\/\/www.adweek.com\/brand-marketing\/sober-alcohol-brands-super-bowl\/","datePublished":"2025-02-06T06:00:00-05:00","articleBody":"The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles.\n\n\n\nBut 2025 might usher in a very different kind of buzz\u2014or, more accurately, a lack thereof. We\u2019re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks. \n\n\n\nAnd because of that, it\u2019s likely we\u2019ll witness the dawn of the \u201cSober Bowl.\u201d \n\n\n\n\n\nThe sobering truth \n\n\n\nBeer and liquor brands are grappling with a shifting market. The Surgeon General report reveals alcohol consumption contributes to 100,000 cancer cases annually in the U.S., aligning with younger generations turning to healthier, sober-curious lifestyles. Gen Z is rejecting traditional boozy indulgences in favor of better-for-you options that align with their values. \n\n\n\nThis shift has challenged traditional alcohol brands, forcing them to innovate, rethink their messaging, and appeal to a generation prioritizing wellness over intoxication. Brands must redefine their cultural relevance, leveraging design and storytelling to meet evolving consumer expectations. \n\n\n\nThe rise of better-for-you alternatives \n\n\n\nFor younger consumers, the idea of a \u201cgood time\u201d is changing. Sober-curious lifestyles and mocktail parties are replacing binge drinking. Alternative alcohol brands and nonalcoholic beverages are rising to meet this demand. Functional drinks, like beer infused with electrolytes or adaptogenic liquors, promise not only a buzz but also health benefits that mitigate the downsides of alcohol. \n\n\n\nBrands like Poppi, Parch, Magic Cactus, Seedlip, and Little Saints are leading the charge in this space. While most of these brands won\u2019t have the means to be in the Super Bowl ad cycle, they can be a part of the broader narrative around healthier consumption trends. These products are redefining indulgence, offering options that align with wellness and cultural relevance. \n\n\n\nIn order to ensure these better-for-you products connect authentically with health-conscious consumers while remaining aspirational, brands need to position themselves through a mix of bold storytelling and strategic design. \n\n\n\nYouthful messaging and unpredictable partnerships \n\n\n\nThis year\u2019s Super Bowl could showcase how beer brands reposition their nonalcoholic products. Historically niche, these offerings are stepping into the mainstream. Expect brands to use youthful, culturally relevant messaging to prove they\u2019re not just for older generations. \n\n\n\nCreative partnerships will amplify this shift. Beer brands might team up with fashion, music, or tech to reinvent their image. Coors Light's innovative Mondays packaging is a perfect example, leveraging clever messaging to connect with younger, savvy audiences. These initiatives demonstrate how brands can remain culturally relevant. \n\n\n\nThese brands should emphasize partnerships that go beyond the obvious, creating packaging and campaign touch points that resonate with younger audiences and position brands as catalysts for connection and creativity. \n\n\n\nMoments and memories still matter \n\n\n\nThe core appeal of drinking brands remains: creating memorable moments and shared experiences. Brands focusing on emotional connection will thrive.\n\n\n\nThe success of Nerds at last year\u2019s Super Bowl highlighted how nostalgia paired with fresh relevance can resonate deeply with audiences. Alcohol brands can replicate this strategy by emphasizing the joy of togetherness, whether or not alcohol is involved. \n\n\n\nBrands can craft these moments through immersive brand activations and designs that highlight the emotional payoff of connection. Whether it\u2019s a bold campaign or a subtle design tweak, the goal is to spark joy and cultural resonance. \n\n\n\nSober Bowl predictions \n\n\n\nSuper Bowl 59 is poised to reflect a new era in consumer preferences. The rise of the Sober Bowl underscores the demand for better-for-you options and a redefined relationship with alcohol. It is an opportunity for brands to innovate with authenticity, creativity, and relevance. By leveraging thoughtful design and cultural insights, brands can still dominate the conversation\u2014even if the buzz looks a little different this year. \n\n\n\nHere\u2019s what to watch for during this year\u2019s Super Bowl:\n\n\n\n\nNonalcoholic offerings go mainstream: Big beer brands will spotlight their nonalcoholic products with vibrant, youth-focused campaigns. \n\n\n\nAlternative alcohol brands step up: Functional beverages, from adaptogenic liquors to hard kombuchas, will carve out a niche. \n\n\n\nCreative collaborations: Expect partnerships with unexpected industries like fashion or tech to generate excitement and cultural relevance. \n\n\n\nWellness-driven messaging: Brands will highlight health benefits, from fewer calories to functional ingredients, to connect with younger audiences. \n\n\n\nFocus on emotional connection: Campaigns will emphasize inclusivity and the joy of shared moments.","author":[{"@type":"Person","name":"Mark Christou","url":"https:\/\/www.adweek.com\/contributor\/mark-christou\/"}],"publisher":{"@type":"Organization","name":"Adweek","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"}},"image":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/02\/sober-bowl-2025.jpeg?w=1200&h=675&crop=1"},"description":"We\u2019re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks."}}</script> <script type="application/ld+json">{"@context":"https:\/\/schema.org","mainEntityOfPage":"https:\/\/www.adweek.com\/brand-marketing\/sober-alcohol-brands-super-bowl\/","@type":"OpinionNewsArticle","headline":"The Playbook Is Changing for Alcohol Brands at the Super Bowl\u00a0","url":"https:\/\/www.adweek.com\/brand-marketing\/sober-alcohol-brands-super-bowl\/","datePublished":"2025-02-06T06:00:00-05:00","dateModified":"2025-02-06T06:00:00-05:00","articleSection":"Brand Marketing","author":[{"@type":"Person","name":"Mark Christou","url":"https:\/\/www.adweek.com\/contributor\/mark-christou\/"}],"publisher":{"@type":"Organization","name":"Adweek","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"}},"keywords":["Voice","Alcohol Industry News","Super Bowl Commercials","Super Bowl Voices"],"articleBody":"The Super Bowl has always been a high-stakes stage for brands, with alcohol giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles.\n\n\n\nBut 2025 might usher in a very different kind of buzz\u2014or, more accurately, a lack thereof. We\u2019re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks. \n\n\n\nAnd because of that, it\u2019s likely we\u2019ll witness the dawn of the \u201cSober Bowl.\u201d \n\n\n\n\n\nThe sobering truth \n\n\n\nBeer and liquor brands are grappling with a shifting market. The Surgeon General report reveals alcohol consumption contributes to 100,000 cancer cases annually in the U.S., aligning with younger generations turning to healthier, sober-curious lifestyles. Gen Z is rejecting traditional boozy indulgences in favor of better-for-you options that align with their values. \n\n\n\nThis shift has challenged traditional alcohol brands, forcing them to innovate, rethink their messaging, and appeal to a generation prioritizing wellness over intoxication. Brands must redefine their cultural relevance, leveraging design and storytelling to meet evolving consumer expectations. \n\n\n\nThe rise of better-for-you alternatives \n\n\n\nFor younger consumers, the idea of a \u201cgood time\u201d is changing. Sober-curious lifestyles and mocktail parties are replacing binge drinking. Alternative alcohol brands and nonalcoholic beverages are rising to meet this demand. Functional drinks, like beer infused with electrolytes or adaptogenic liquors, promise not only a buzz but also health benefits that mitigate the downsides of alcohol. \n\n\n\nBrands like Poppi, Parch, Magic Cactus, Seedlip, and Little Saints are leading the charge in this space. While most of these brands won\u2019t have the means to be in the Super Bowl ad cycle, they can be a part of the broader narrative around healthier consumption trends. These products are redefining indulgence, offering options that align with wellness and cultural relevance. \n\n\n\nIn order to ensure these better-for-you products connect authentically with health-conscious consumers while remaining aspirational, brands need to position themselves through a mix of bold storytelling and strategic design. \n\n\n\nYouthful messaging and unpredictable partnerships \n\n\n\nThis year\u2019s Super Bowl could showcase how beer brands reposition their nonalcoholic products. Historically niche, these offerings are stepping into the mainstream. Expect brands to use youthful, culturally relevant messaging to prove they\u2019re not just for older generations. \n\n\n\nCreative partnerships will amplify this shift. Beer brands might team up with fashion, music, or tech to reinvent their image. Coors Light's innovative Mondays packaging is a perfect example, leveraging clever messaging to connect with younger, savvy audiences. These initiatives demonstrate how brands can remain culturally relevant. \n\n\n\nThese brands should emphasize partnerships that go beyond the obvious, creating packaging and campaign touch points that resonate with younger audiences and position brands as catalysts for connection and creativity. \n\n\n\nMoments and memories still matter \n\n\n\nThe core appeal of drinking brands remains: creating memorable moments and shared experiences. Brands focusing on emotional connection will thrive.\n\n\n\nThe success of Nerds at last year\u2019s Super Bowl highlighted how nostalgia paired with fresh relevance can resonate deeply with audiences. Alcohol brands can replicate this strategy by emphasizing the joy of togetherness, whether or not alcohol is involved. \n\n\n\nBrands can craft these moments through immersive brand activations and designs that highlight the emotional payoff of connection. Whether it\u2019s a bold campaign or a subtle design tweak, the goal is to spark joy and cultural resonance. \n\n\n\nSober Bowl predictions \n\n\n\nSuper Bowl 59 is poised to reflect a new era in consumer preferences. The rise of the Sober Bowl underscores the demand for better-for-you options and a redefined relationship with alcohol. It is an opportunity for brands to innovate with authenticity, creativity, and relevance. By leveraging thoughtful design and cultural insights, brands can still dominate the conversation\u2014even if the buzz looks a little different this year. \n\n\n\nHere\u2019s what to watch for during this year\u2019s Super Bowl:\n\n\n\n\nNonalcoholic offerings go mainstream: Big beer brands will spotlight their nonalcoholic products with vibrant, youth-focused campaigns. \n\n\n\nAlternative alcohol brands step up: Functional beverages, from adaptogenic liquors to hard kombuchas, will carve out a niche. \n\n\n\nCreative collaborations: Expect partnerships with unexpected industries like fashion or tech to generate excitement and cultural relevance. \n\n\n\nWellness-driven messaging: Brands will highlight health benefits, from fewer calories to functional ingredients, to connect with younger audiences. \n\n\n\nFocus on emotional connection: Campaigns will emphasize inclusivity and the joy of shared moments.","image":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/uploads\/2025\/02\/sober-bowl-2025.jpeg?w=1200&h=675&crop=1"}}</script> <script type="application/ld+json" id="organization_markup">{"@context":"https:\/\/schema.org","@type":"Organization","name":"Adweek","url":"https:\/\/www.adweek.com\/brand-marketing\/sober-alcohol-brands-super-bowl\/","logo":{"@type":"ImageObject","url":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/images\/global\/logo-black.png"},"sameAs":["https:\/\/www.facebook.com\/Adweek\/","https:\/\/twitter.com\/Adweek","https:\/\/www.linkedin.com\/company\/adweek","https:\/\/www.youtube.com\/channel\/UCKhCJRTHHLuW2iW7XQtcfyQ","https:\/\/www.tiktok.com\/@adweek","https:\/\/www.instagram.com\/adweek\/"]}</script> <meta name="lytics:topics" content="aw:beer-spirits,aw:super-bowl,aw:voice">  <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@adweek"> <meta name="twitter:title" content="The Playbook Is Changing for Super Bowl Alcohol Ads"> <meta name="twitter:description" content="Here's why we might witness the first 'Sober Bowl' in 2025."> <meta name="twitter:creator" content="@adweek"> <meta name="twitter:image" content="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?w=600&h=315&crop=1">  <title>5 Ways We Might See Brands Show Up 'Sober' at Super Bowl 59</title> <meta property="fb:admins" content="34404791,617231194"> <meta property="fb:pages" content="126756847074"> <meta property="fb:app_id" content="329778260413541"> <meta property="og:title" content="The Playbook Is Changing for Super Bowl Alcohol Ads"> <meta property="og:url" content="https://www.adweek.com/brand-marketing/sober-alcohol-brands-super-bowl/"> <meta property="og:type" content="article"> <meta property="og:image" content="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?w=600&h=315&crop=1"> <meta property="keywords" content="">  <meta name="apple-itunes-app" content="app-id=570229326"> <meta property="og:type" content="article"> <meta itemprop="datePublished" content="2025-02-06T06:00:00-05:00">  <meta name="viewport" content="width=device-width, initial-scale=1.0"> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <link rel="shortcut icon" href="https://www.adweek.com/wp-content/themes/adweek-next/src/images/logos/adweek-favicon.svg"> <link rel="apple-touch-icon" sizes="152x152" href="https://www.adweek.com/wp-content/themes/adweek-next/assets/images/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://www.adweek.com/wp-content/themes/adweek-next/assets/images/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://www.adweek.com/wp-content/themes/adweek-next/assets/images/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" href="https://www.adweek.com/wp-content/themes/adweek-next/assets/images/apple-touch-icon.png"> <link rel="canonical" href="https://www.adweek.com/brand-marketing/sober-alcohol-brands-super-bowl/">  <link rel="manifest" href="/manifest.webmanifest"> <meta name="theme-color" content="#000"> </head> <body class="post-template-default single single-post postid-1855026 single-format-standard class-name"> <div class="site" id="page"> <div class="adw-nav-group bg-white"> <script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["navigation-override"] = { featureLabel: "navigation-override", outcomeId: "graph/2#4", outcomeLabel: "FeatureContentPristine" }; </script> <div id="aw-navbar-root"> <nav id="aw-navbar"> <div class="main py-2"> <div class="container-fluid"> <div class="row px-sm-3 px-2"> <div class="col align-self-center p-0 hamburger-wrapper"> <ul class="left"> <li class="active"> <div class="adw-menu-trigger el-appear"> <div class="trigger-menu"> <span class="hamburger hamburger--spin"> <b></b> <b></b> <b></b> </span> </div> </div> </li> </ul> </div> <div class="col align-self-center p-0 logo-wrapper"> <a href="https://www.adweek.com" class="toggle-light"> <svg id="aw-logo-svg" classname="svg-logo" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 654.76 260.09"> <g id="logo-group"> <path d="M74.42,0h38.79l-17.02,260.09h-36.42l3.56-32.86h-18.61l-7.92,32.86H0L74.42,0ZM52.26,194.77h14.65l13.06-116.78-27.71,116.78Z" /> <path d="M191.6,0c29.69,0,45.13,15.83,38.79,50.28l-28.11,159.54c-6.33,36.42-26.52,50.28-56.61,50.28h-44.34L147.26,0h44.34ZM192,50.28c1.58-9.5-.4-15.44-11.48-15.44h-1.19l-33.25,190.41h1.19c9.11,0,14.65-4.75,16.63-15.44l28.11-159.54Z" /> <path d="M363.41,0h39.98l-72.84,260.09h-42.36l17.02-159.93-39.19,159.93h-42.36L242.67,0h39.98l-24.94,190.41L302.84,0h40.38l-21.77,190.41L363.41,0Z" /> <path d="M474.25,34.84h-27.31l-13.46,76.01h20.19l-5.94,34.04h-20.19l-14.25,80.36h27.71l-6.33,34.84h-66.11L414.47,0h66.11l-6.33,34.84Z" /> <path d="M549.86,34.84h-27.32l-13.46,76.01h20.19l-5.94,34.04h-20.19l-14.25,80.36h27.71l-6.33,34.84h-66.11L490.08,0h66.11l-6.33,34.84Z" /> <path d="M654.76,0l-33.49,89.32-10.06,170.76h-38l11.32-108.48-13.46,30.09-13.69,78.4h-37.61L565.69,0h37.61l-17.28,96.14L618.73,0h36.02Z" /> </g> </svg> </a> </div> <div class="col align-self-center p-0 user-context-wrapper"> <ul class="right"> </ul> </div> </div> </div> </div> </nav> </div> </div> <div id="slideout-nav-root"></div> <div class="secondary-navigation position-relative"> <div class="verticals"> <div class="container-fluid py-2 d-none d-lg-block"> <nav class="nav nav-pills justify-content-center d-none d-lg-flex"> <a class="nav-link text-uppercase font-pre-heading active" href="https://www.adweek.com/brand-marketing/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brand Marketing">Brand Marketing</a> <a id="1416693" class="nav-link text-uppercase font-pre-heading " href="/category/brand-genius/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brand Genius">Brand Genius</a> <a id="1408312" class="nav-link text-uppercase font-pre-heading " href="/category/brandweek/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brandweek">Brandweek</a> <a id="1416694" class="nav-link text-uppercase font-pre-heading " href="/category/challenger-brands/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Challenger Brands">Challenger Brands</a> <a id="1408314" class="nav-link text-uppercase font-pre-heading " href="/category/food-beverage/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Food & Beverage">Food & Beverage</a> <a id="1416695" class="nav-link text-uppercase font-pre-heading " href="/category/gaming/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Gaming">Gaming</a> <a id="1416696" class="nav-link text-uppercase font-pre-heading " href="/category/sports-marketing/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Sports Marketing">Sports Marketing</a> <a id="1416697" class="nav-link text-uppercase font-pre-heading " href="/category/sustainability/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Sustainability">Sustainability</a> <a id="1408315" class="nav-link text-uppercase font-pre-heading " href="/category/travel-transportation/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Travel & Transportation">Travel & Transportation</a> </nav> <nav class="nav nav-pills justify-content-center d-flex justify-content-center d-lg-none"> <div class="text-uppercase dropdown"> <a class="dropdown-toggle text-decoration-none" href="#" role="button" id="dropdownMenuLink" data-toggle="dropdown" aria-haspopup="true" aria-expanded="false"> Brand Marketing </a> <div class="dropdown-menu" aria-labelledby="dropdownMenuLink"> <a class="nav-link text-uppercase font-pre-heading active" href="https://www.adweek.com/brand-marketing/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brand Marketing">Brand Marketing</a> <a id="m-1416693" class="nav-link text-uppercase font-pre-heading " href="/category/brand-genius/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brand Genius">Brand Genius</a> <a id="m-1408312" class="nav-link text-uppercase font-pre-heading " href="/category/brandweek/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Brandweek">Brandweek</a> <a id="m-1416694" class="nav-link text-uppercase font-pre-heading " href="/category/challenger-brands/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Challenger Brands">Challenger Brands</a> <a id="m-1408314" class="nav-link text-uppercase font-pre-heading " href="/category/food-beverage/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Food & Beverage">Food & Beverage</a> <a id="m-1416695" class="nav-link text-uppercase font-pre-heading " href="/category/gaming/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Gaming">Gaming</a> <a id="m-1416696" class="nav-link text-uppercase font-pre-heading " href="/category/sports-marketing/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Sports Marketing">Sports Marketing</a> <a id="m-1416697" class="nav-link text-uppercase font-pre-heading " href="/category/sustainability/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Sustainability">Sustainability</a> <a id="m-1408315" class="nav-link text-uppercase font-pre-heading " href="/category/travel-transportation/" data-nav_type="Primary-Nav" data-nav_group="Header" data-nav_item="Travel & Transportation">Travel & Transportation</a> </div> </div> </nav> </div> </div> </div><script> // Check if the menuHtml is stored in local storage if (!localStorage.getItem('menuHtml')) { // Set the value in local storage localStorage.setItem('menuHtml', "<div class="menu-home-container"><ul id="menu-home" class="menu"><li id="menu-item-1308992" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1308992"><a href="#">Agencies</a>
<ul class="sub-menu">
	<li id="menu-item-1309178" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309178"><a href="/agencies/">Agencies Home</a></li>
	<li id="menu-item-1309183" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309183"><a href="/category/accounts/">Accounts</a></li>
	<li id="menu-item-1417221" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1417221"><a href="/adweek-wire/">Adweek Wire</a></li>
	<li id="menu-item-1309187" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309187"><a href="/agencyspy/">AgencySpy</a></li>
	<li id="menu-item-1416684" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416684"><a href="/category/agency-of-the-year/">Agency of the Year</a></li>
	<li id="menu-item-1309190" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309190"><a href="/category/independent-agencies/">Independent Agencies</a></li>
	<li id="menu-item-1416683" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416683"><a href="/category/leadership-talent/">Leadership &#038; Talent</a></li>
	<li id="menu-item-1309192" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309192"><a href="/category/media-agencies/">Media Agencies</a></li>
	<li id="menu-item-1416682" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416682"><a href="/category/media-agency-of-the-year/">Media Agency of the Year</a></li>
	<li id="menu-item-1416681" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416681"><a href="/category/the-future-of-agencies/">The Future of Agencies</a></li>
</ul>
</li>
<li id="menu-item-1309050" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309050"><a href="#">Brand Marketing</a>
<ul class="sub-menu">
	<li id="menu-item-1309222" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309222"><a href="/brand-marketing/">Brand Marketing Home</a></li>
	<li id="menu-item-1416680" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416680"><a href="/category/brand-genius/">Brand Genius</a></li>
	<li id="menu-item-1309226" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309226"><a href="/category/brandweek/">Brandweek</a></li>
	<li id="menu-item-1416679" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416679"><a href="/category/challenger-brands/">Challenger Brands</a></li>
	<li id="menu-item-1309230" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309230"><a href="/category/food-beverage/">Food &#038; Beverage</a></li>
	<li id="menu-item-1416678" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416678"><a href="/category/gaming/">Gaming</a></li>
	<li id="menu-item-1416677" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416677"><a href="/category/sports-marketing/">Sports Marketing</a></li>
	<li id="menu-item-1416676" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416676"><a href="/category/sustainability/">Sustainability</a></li>
	<li id="menu-item-1309231" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309231"><a href="/category/travel-transportation/">Travel &#038; Transportation</a></li>
</ul>
</li>
<li id="menu-item-1309051" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309051"><a href="#">Commerce</a>
<ul class="sub-menu">
	<li id="menu-item-1309234" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309234"><a href="/commerce/">Commerce Home</a></li>
	<li id="menu-item-1416675" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416675"><a href="/category/amazon/">Amazon</a></li>
	<li id="menu-item-1416674" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416674"><a href="/category/commerce-week/">Commerce Week</a></li>
	<li id="menu-item-1309241" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309241"><a href="/category/cpg-grocery/">CPG &#038; Grocery</a></li>
	<li id="menu-item-1309243" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309243"><a href="/category/ecommerce/">Ecommerce</a></li>
	<li id="menu-item-1416673" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416673"><a href="/category/emerging-tech/">Emerging Tech</a></li>
	<li id="menu-item-1416672" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416672"><a href="/category/fashion-apparel/">Fashion &#038; Apparel</a></li>
	<li id="menu-item-1416671" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416671"><a href="/category/mergers-acquisitions/">Mergers &#038; Acquisitions</a></li>
	<li id="menu-item-1309248" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309248"><a href="/category/retailing/">Retailing</a></li>
</ul>
</li>
<li id="menu-item-1309052" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309052"><a href="#">Convergent TV</a>
<ul class="sub-menu">
	<li id="menu-item-1309699" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309699"><a href="/convergent-tv/">Convergent TV Home</a></li>
	<li id="menu-item-1309253" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309253"><a href="/category/connected-tv/">Connected TV</a></li>
	<li id="menu-item-1416670" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416670"><a href="/category/hot-list/">Hot List</a></li>
	<li id="menu-item-1406033" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1406033"><a href="/lostremote/">Lost Remote</a></li>
	<li id="menu-item-1416685" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416685"><a href="/category/programming-performance/">Programming &#038; Performance</a></li>
	<li id="menu-item-1309466" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309466"><a href="/category/streaming-ott/">Streaming &#038; OTT</a></li>
	<li id="menu-item-1309467" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309467"><a href="/tvnewser/">TVNewser</a></li>
	<li id="menu-item-1309468" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309468"><a href="/tvspy/">TVSpy</a></li>
	<li id="menu-item-1309469" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309469"><a href="/category/tv-upfronts/">TV Upfronts</a></li>
</ul>
</li>
<li id="menu-item-1309053" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309053"><a href="#">Creativity</a>
<ul class="sub-menu">
	<li id="menu-item-1309254" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309254"><a href="/creativity/">Creativity Home</a></li>
	<li id="menu-item-1309471" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309471"><a href="/category/ad-of-the-day/">Ad of the Day</a></li>
	<li id="menu-item-1309470" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309470"><a href="/category/adfreak/">AdFreak</a></li>
	<li id="menu-item-1416669" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416669"><a href="/category/beer-spirits/">Beer and Spirits</a></li>
	<li id="menu-item-1309473" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309473"><a href="/category/cannes-lions/">Cannes Lions</a></li>
	<li id="menu-item-1416668" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416668"><a href="/category/the-creative-100/">The Creative 100</a></li>
	<li id="menu-item-1416667" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416667"><a href="/category/diversity-equity-and-inclusion/">Diversity, Equity and Inclusion</a></li>
	<li id="menu-item-1416666" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416666"><a href="/category/psas/">PSAs</a></li>
</ul>
</li>
<li id="menu-item-1309054" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309054"><a href="#">Inside the Brand</a>
<ul class="sub-menu">
	<li id="menu-item-1309257" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309257"><a href="/inside-the-brand/">Inside The Brand Home</a></li>
	<li id="menu-item-1416665" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416665"><a href="/category/business-of-marketing/">Business of Marketing</a></li>
	<li id="menu-item-1309258" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309258"><a href="/inside-the-brand/cmo-moves/">CMO Moves</a></li>
	<li id="menu-item-1416664" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416664"><a href="/category/gen-zeo/">Gen ZEO</a></li>
	<li id="menu-item-1309475" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309475"><a href="/inside-the-brand/innovators/">Innovators</a></li>
	<li id="menu-item-1309476" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309476"><a href="/inside-the-brand/adweek-executive-mentor-program/">Mentor Program</a></li>
	<li id="menu-item-1416663" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416663"><a href="/category/tips-for-success/">Tips for Success</a></li>
	<li id="menu-item-1309478" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309478"><a href="/inside-the-brand/women-trailblazers/">Women Trailblazers</a></li>
</ul>
</li>
<li id="menu-item-1309055" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309055"><a href="#">Media</a>
<ul class="sub-menu">
	<li id="menu-item-1309259" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309259"><a href="/media/">Media Home</a></li>
	<li id="menu-item-1309479" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309479"><a href="/category/audio-podcasting/">Audio &#038; Podcasting</a></li>
	<li id="menu-item-1416662" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416662"><a href="/category/blockchain/">Blockchain</a></li>
	<li id="menu-item-1309481" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309481"><a href="/category/mediaweek/">Mediaweek</a></li>
	<li id="menu-item-1414114" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1414114"><a href="https://www.adweek.com/category/women-in-sports/">Women in Sports</a></li>
	<li id="menu-item-1416661" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416661"><a href="/category/newsletters/">Newsletters</a></li>
	<li id="menu-item-1309482" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309482"><a href="/category/platforms/">Platforms</a></li>
	<li id="menu-item-1309484" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309484"><a href="/category/publishing/">Publishing </a></li>
</ul>
</li>
<li id="menu-item-1309056" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309056"><a href="#">Performance Marketing</a>
<ul class="sub-menu">
	<li id="menu-item-1309264" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309264"><a href="/performance-marketing/">Performance Marketing Home</a></li>
	<li id="menu-item-1416660" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416660"><a href="/category/the-adweek-50/">The Adweek 50</a></li>
	<li id="menu-item-1309490" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309490"><a href="/category/direct-mail-marketing/">Direct Mail Marketing</a></li>
	<li id="menu-item-1309491" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309491"><a href="/category/email-marketing/">Email Marketing</a></li>
	<li id="menu-item-1416659" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416659"><a href="/category/experiential/">Experiential</a></li>
	<li id="menu-item-1416658" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416658"><a href="/category/mobile/">Mobile</a></li>
	<li id="menu-item-1416657" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416657"><a href="/category/out-of-home/">Out of Home</a></li>
	<li id="menu-item-1309493" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309493"><a href="/category/search-engine-marketing/">Search Engine Marketing</a></li>
	<li id="menu-item-1309494" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309494"><a href="/category/search-engine-optimization/">Search Engine Optimization</a></li>
</ul>
</li>
<li id="menu-item-1309059" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309059"><a href="#">Programmatic</a>
<ul class="sub-menu">
	<li id="menu-item-1309266" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309266"><a href="/programmatic/">Programmatic Home</a></li>
	<li id="menu-item-1309495" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309495"><a href="/category/ad-tech/">Ad Tech</a></li>
	<li id="menu-item-1309496" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309496"><a href="/category/ces/">CES</a></li>
	<li id="menu-item-1309497" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309497"><a href="/category/data-insights/">Data &#038; Insights</a></li>
	<li id="menu-item-1416655" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416655"><a href="/category/data-security/">Data Security</a></li>
	<li id="menu-item-1416639" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416639"><a href="/category/earnings-reports">Earnings Reports</a></li>
	<li id="menu-item-1416638" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416638"><a href="/category/mar-tech">Mar Tech</a></li>
	<li id="menu-item-1309503" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309503"><a href="/category/nextech/">NexTech</a></li>
	<li id="menu-item-1309500" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309500"><a href="/category/future-of-identity/">The Future of Identity</a></li>
</ul>
</li>
<li id="menu-item-1309060" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309060"><a href="#">Social Marketing</a>
<ul class="sub-menu">
	<li id="menu-item-1309272" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309272"><a href="/social-marketing/">Social Marketing Home</a></li>
	<li id="menu-item-1416633" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416633"><a href="/category/artificial-intelligence/">Artificial Intelligence</a></li>
	<li id="menu-item-1416131" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416131"><a href="/category/augmented-reality/">Augmented Reality</a></li>
	<li id="menu-item-1309505" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309505"><a href="/category/chat-messaging/">Chat &#038; Messaging</a></li>
	<li id="menu-item-1309509" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309509"><a href="/category/influencers-creators/">Influencers &#038; Creators</a></li>
	<li id="menu-item-1416636" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416636"><a href="/category/metaverse/">Metaverse</a></li>
	<li id="menu-item-1416635" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416635"><a href="https://event.adweek.com/smw-2022">Social Media Week</a></li>
	<li id="menu-item-1309511" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309511"><a href="/category/social-pro-daily/">Social Pro Daily</a></li>
	<li id="menu-item-1416634" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1416634"><a href="/category/young-influentials/">Young Influentials</a></li>
</ul>
</li>
</ul></div><div class="menu-main-slideout-nav-supportive-container"><ul id="menu-main-slideout-nav-supportive" class="menu"><li id="menu-item-1848374" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1848374"><a href="https://www.adweek.com/marketing-vanguard/">Marketing Vanguard</a>
<ul class="sub-menu">
	<li id="menu-item-1848373" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1848373"><a href="https://www.adweek.com/marketing-vanguard/">Marketing Vanguard</a></li>
	<li id="menu-item-1848375" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1848375"><a href="https://www.adweek.com/podcasts/marketing-vanguard/">Marketing Vanguard Podcast</a></li>
</ul>
</li>
<li id="menu-item-1310645" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1310645"><a href="#">Video &#038; Podcasts</a>
<ul class="sub-menu">
	<li id="menu-item-1418834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1418834"><a href="/podcasts/">Adweek Podcast Network</a></li>
	<li id="menu-item-1408206" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408206"><a href="/adweek-original-video/">Adweek Original Video</a></li>
	<li id="menu-item-1408207" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408207"><a href="/category/adweek-together/">Adweek Together</a></li>
	<li id="menu-item-1408208" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408208"><a href="/category/cmo-moves/">CMO Moves</a></li>
	<li id="menu-item-1408209" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408209"><a href="/category/adweek-podcasts/">D&#038;I TBD</a></li>
	<li id="menu-item-1408210" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408210"><a href="/category/gen-zeo/">Gen ZEO</a></li>
	<li id="menu-item-1836604" class="menu-item menu-item-type-post_type menu-item-object-adw_podcast_show menu-item-1836604"><a href="https://www.adweek.com/podcasts/marketing-vanguard/">Marketing Vanguard</a></li>
	<li id="menu-item-1408212" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408212"><a href="/the-business-of-marketing/">The Business of Marketing</a></li>
	<li id="menu-item-1408213" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408213"><a href="/category/the-way-forward/">The Way forward</a></li>
	<li id="menu-item-1408217" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1408217"><a href="/category/adweek-podcasts/">Yeah, That&#8217;s Probably an Ad</a></li>
</ul>
</li>
<li id="menu-item-1309303" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309303"><a href="#">Events, Webinars, Awards</a>
<ul class="sub-menu">
	<li id="menu-item-1309304" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309304"><a href="/events/">Events</a></li>
	<li id="menu-item-1309306" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309306"><a href="/webinars/">Webinars</a></li>
	<li id="menu-item-1309308" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309308"><a href="/awards/">Awards</a></li>
	<li id="menu-item-1309383" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309383"><a href="https://licenses.adweek.com/">Trophies, Awards &#038; Seals</a></li>
	<li id="menu-item-1514632" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1514632"><a href="/category/premium-events/">On-Demand Event Videos</a></li>
</ul>
</li>
<li id="menu-item-1309321" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309321"><a href="#">Thought Leadership</a>
<ul class="sub-menu">
	<li id="menu-item-1309322" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309322"><a href="/sponsored/">Brandshare</a></li>
	<li id="menu-item-1309323" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309323"><a href="/partner-experts/">Partner Experts</a></li>
	<li id="menu-item-1422861" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1422861"><a href="/resource-library/">Resource Library</a></li>
	<li id="menu-item-1310684" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1310684"><a href="/webinars/">Webinars</a></li>
</ul>
</li>
<li id="menu-item-1309418" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309418"><a href="#">Learning &#038; Professional Development</a>
<ul class="sub-menu">
	<li id="menu-item-1309421" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309421"><a href="/glossary/">Marketing Glossary</a></li>
	<li id="menu-item-1309422" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309422"><a href="/learning/microlearning/">Adweek Microlearning</a></li>
	<li id="menu-item-1309424" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309424"><a href="/inside-the-brand/adweek-executive-mentor-program/">Mentorship</a></li>
	<li id="menu-item-1309427" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309427"><a href="/inside-the-brand/your-toolkit/">The Marketing Toolkit</a></li>
	<li id="menu-item-1309428" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309428"><a href="https://jobs.adweek.com/">Adweek Jobs</a></li>
</ul>
</li>
<li id="menu-item-1309429" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309429"><a href="#">Subscribe</a>
<ul class="sub-menu">
	<li id="menu-item-1309430" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309430"><a href="/subscription/?sid=zi2203menu">Subscription Options</a></li>
	<li id="menu-item-1309431" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309431"><a href="/group-packages/">Group Subscriptions</a></li>
	<li id="menu-item-1309432" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309432"><a href="/faq/">FAQs </a></li>
	<li id="menu-item-1309433" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309433"><a href="https://preferences.adweek.com/newsletter-signup">Newsletters </a></li>
	<li id="menu-item-1309434" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309434"><a href="/adweek-magazine-issues/">Download Magazine Issues</a></li>
	<li id="menu-item-1309435" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309435"><a href="https://play.google.com/store/apps/details?id=com.maz.adweek">Android App</a></li>
	<li id="menu-item-1309436" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309436"><a href="https://apps.apple.com/us/app/adweek-magazine/id570229326">IOS App</a></li>
	<li id="menu-item-1309439" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309439"><a href="/faq/#q15">Customer Service</a></li>
</ul>
</li>
<li id="menu-item-1309440" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1309440"><a href="#">About Us</a>
<ul class="sub-menu">
	<li id="menu-item-1309455" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309455"><a href="/about/">About Adweek</a></li>
	<li id="menu-item-1309456" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309456"><a href="/contact-us/">Contact Us</a></li>
	<li id="menu-item-1309457" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309457"><a href="/editorial-calendar/">Editorial Calendar</a></li>
	<li id="menu-item-1309458" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309458"><a href="/event-calendar/">Event Calendar</a></li>
	<li id="menu-item-1309461" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309461"><a href="/press/">News &#038; Announcements</a></li>
	<li id="menu-item-1309462" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309462"><a href="https://jobs.adweek.com/company/adweek-0042">Jobs at Adweek</a></li>
</ul>
</li>
<li id="menu-item-1354642" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1354642"><a href="#">Advertise with Us</a>
<ul class="sub-menu">
	<li id="menu-item-1309459" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1309459"><a href="/mediakit/">Media Kit</a></li>
	<li id="menu-item-1354644" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1354644"><a href="/brand-awareness/">Increase Awareness</a></li>
	<li id="menu-item-1354645" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1354645"><a href="/thought-leadership/">Earn Authority</a></li>
	<li id="menu-item-1354648" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1354648"><a href="/lead-gen/">Generate Leads</a></li>
</ul>
</li>
<li id="menu-item-1836605" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1836605"><a href="https://www.adpatina.com/?utm_source=adweek&#038;utm_medium=affiliate&#038;utm_campaign=feature">Buy Vintage Ads</a>
<ul class="sub-menu">
	<li id="menu-item-1836618" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1836618"><a href="https://www.adpatina.com/?utm_source=adweek&#038;utm_medium=affiliate&#038;utm_campaign=feature">Buy Vintage Ads</a></li>
</ul>
</li>
</ul></div>"); } </script> <div id="single-post" class="d-flex flex-column justify-content-center" role="main" data-containers=""> <div class="htl-ad-wrapper"> <div class="htlad-t" data-unit="adweek/brand-marketing"></div> </div> <style> @media screen and (max-width: 480px) { .mobile-video-ad-space { height: 85px; } } </style> <div class="mobile-video-ad-space"></div> <article id="article" itemscope class="main-content justify-content-center article-element layout-content-width post-1855026 post type-post status-publish format-standard hentry category-beer-spirits category-super-bowl category-voice lineup-super-bowl-voices vertical-brand-marketing contributor-mark-christou content-hero" data-pid="post-1855026" data-url="https://www.adweek.com/brand-marketing/sober-alcohol-brands-super-bowl/" data-id="1855026" data-tags="["beer-spirits","super-bowl","voice","brand-marketing"]" data-zone="voice" data-authors="mark-christou" data-date="2025-02-06 06:00" data-featured="voice" data-bitlyurl="https://adweek.it/42JjPmn" data-excerpt="We’re seeing a decline in alcohol sales, new findings from the U.S. Surgeon General, and younger generations seeking healthier ways to get their kicks." data-title="The Playbook Is Changing for Alcohol Brands at the Super Bowl " data-categories="super-bowl, beer-spirits, voice" data-popup="" data-ads="Yes" data-company="[]" data-outstream="yes" data-auth=""> <div class="container debug-outline p-0"> <div class="row w-100 p-0 m-0 d-flex flex-row justify-content-between debug-outline">  <div class="col px-0 mr-lg-4">  <header class="my-4 my-lg-5 py-2 py-lg-0 entry-header"> <div class="row m-0 "> <div class="col-lg-12 px-3 px-md-0"> <div class="kicker-label-line text-center"> <h3 class="text-center text-uppercase mb-0"> <a href="https://www.adweek.com/category/voice/" class="text-decoration-none mt-0 mb-0"> Voice </a> </h3></div> <h1 class="text-center mt-2 mb-3 px-0 main-title">The Playbook Is Changing for Alcohol Brands at the Super Bowl </h1> <h2 class="text-center text-black">Here's why we might witness the first 'Sober Bowl' in 2025</h2> </div> </div> </header>  <div class="hero-wrapper w-100 mb-2"> <div class="featured-image"> <figure> <div class=""> <figure> <picture class="d-block webp-exists" data-is-gif="false"><img width="1200" height="675" src="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?w=1200" class="image w-100 rounded-0" alt="Football fans watching match on TV. Friends sitting on couch and celebrating soccer team winning or goal." title="Football fans watching match on TV. Friends sitting on couch and celebrating soccer team winning or goal. Vector illustration for championship, leisure at home, sport game supporter concept" srcset="https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg 1200w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=652,367 652w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=768,432 768w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=1024,576 1024w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=450,253 450w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=320,180 320w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=640,360 640w, https://www.adweek.com/wp-content/uploads/2025/02/sober-bowl-2025.jpeg?resize=240,135 240w" sizes="(max-width: 1200px) 100vw, 1200px"></picture> <figcaption class="py-sm-2 px-sm-0 p-2"><span class="mr-1">The core appeal of drinking brands remains: creating memorable moments and shared experiences.</span><cite>PCH.Vector/Adobe Stock</cite></figcaption> </figure> </div> </figure> </div> </div> <div class="row mx-0 my-lg-5">  <div class="col-lg-2 col-md-12 p-0 text-center author-image-wrap mt-3 mt-md-0 debug-outline"> <div class=" d-flex justify-content-center"> <a href="https://www.adweek.com/contributor/mark-christou/" class="author d-flex justify-content-center justify-content-lg-end mb-2 hvr-glow"> <picture> <img width="100px" height="100px" loading="lazy" src="https://www.adweek.com/wp-content/uploads/2025/02/Mark-Christou-400-2025.png?w=320" class="image image--avatar lazyload" alt="Headshot of Mark Christou" title="Mark-Christou-400-2025"> </picture> </a> </div> </div>  <div class="col-lg-10 col-md-12 p-0 debug-outline">  <div class="byline-wrap"> <div class="premium-label-wrap order-last"> <span class="zephr_premium_lock article_page" data-post_id="1855026" data-authoverride="default" data-authoveridestartdate="" data-authoverideendtdate="" data-postpublishdays="15" data-category="beer-spirits,super-bowl,voice" data-posttype="post"></span> </div><div class="byline"><div class="contributor-group-labels d-md-inline-block mr-2 mt-2"> <span data-toggle="tooltip" title="Voice contributors share advice, opinions and thought leadership." data-placement="right" class="d-inline-block mx-1 mb-1"> <span class="contributor-badge text-danger"><svg aria-hidden="true" focusable="false" data-prefix="fal" data-icon="bullhorn" class="svg-inline--fa fa-bullhorn fa-w-18" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 576 512"><path fill="currentColor" d="M544 184.88V32c0-8.74-6.98-32-31.99-32H512c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64l-.48 32c0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h106.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.12c19.05-11.09 32-31.49 32-55.12.01-23.63-12.94-44.03-31.99-55.12zM223.76 480l-105.89-.03c-14.83-30.56-22.35-62.19-22.36-95.49l.48-32L96 352h99.33c-2.31 10.7-3.81 21.43-3.81 32 0 35.29 11.3 68.78 32.24 96zM64 320c-17.64 0-32-14.36-32-32v-96c0-17.64 14.36-32 32-32h192v160H64zm448.05 126.93c-.04.25-.13.58-.25.9l-84.83-67.87C386.99 348 338.54 328.14 288 322.13V157.87c50.54-6.01 98.99-25.87 138.98-57.84l84.87-67.9c.03.03.06.05.08.05.04 0 .06-.05.07-.17l.05 414.92z" /></svg></span> </span> </div>By <span><a class="text-decoration-none" href="https://www.adweek.com/contributor/mark-christou/">Mark Christou</a></span><p class="mt-0 mb-1 posted-date"><time class="custom-publish-time" datetime="2025-02-06UTC11:00:00" data-published-time="1738839600"> </time></p></div> </div>  <div class="content adw-article-body"> <section class="section--rich-copy-story entry-content mt-2" data-continue-reading-wrapper> <div></div> <style> .article-native-ad { border-bottom: 1px solid #ddd; margin: 0 45px; padding-bottom: 20px; margin-bottom: 20px; } .article-native-ad svg { color: #ddd; font-size: 34px; margin-top: 10px; } .article-native-ad p { line-height:1.5; padding:0!important; padding-left: 10px!important; } .article-native-ad strong { font-weight:500; color:rgb(46,179,178); } </style> <div class="article-native-ad"> <div class="row justify-content-center"> <div class="col-1"> <svg aria-hidden="true" focusable="false" data-prefix="fas" data-icon="calendar-day" role="img" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 448 512" class="svg-inline--fa fa-calendar-day fa-w-14"><path fill="currentColor" d="M0 464c0 26.5 21.5 48 48 48h352c26.5 0 48-21.5 48-48V192H0v272zm64-192c0-8.8 7.2-16 16-16h96c8.8 0 16 7.2 16 16v96c0 8.8-7.2 16-16 16H80c-8.8 0-16-7.2-16-16v-96zM400 64h-48V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H160V16c0-8.8-7.2-16-16-16h-32c-8.8 0-16 7.2-16 16v48H48C21.5 64 0 85.5 0 112v48h448v-48c0-26.5-21.5-48-48-48z" class=""></path></svg> </div> <div class="col-11"> <p>Social media is evolving. Are you adapting? Connect with a community of brand pros and content creators at <strong>Social Media Week</strong>, May 12–14 in NYC, to learn how to keep pace with new trends and technology. <a href="https://event.adweek.com/smw_2025/6996156?ref=nativep2v1&itm_source=ROS&itm_medium=display&itm_campaign=nativeSMW25&itm_content=p2"><strong>Register now to save 20% on your pass</strong></a>.</p> </div> </div> </div><script> document.addEventListener("DOMContentLoaded",function(){ window.dataLayer = window.dataLayer || []; console.log(window.dataLayer); window.dataLayer.push({ 'event': 'Zephr', 'zeventCategory': 'Native Ad', 'zeventLabel' : 'SMW25' }); }); </script> <script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["nativead"] = { featureLabel: "nativead", outcomeId: "transformation/103", outcomeLabel: "SMW 2025 phase 3" }; </script> <div class="aw-article-content"><p>The <a href="https://www.adweek.com/category/super-bowl/" target="_blank" rel="noreferrer noopener">Super Bowl</a> has always been a high-stakes stage for brands, with <a href="https://www.adweek.com/category/beer-spirits/" target="_blank" rel="noreferrer noopener">alcohol</a> giants historically dominating the conversation through over-the-top commercials, emotional storytelling, and unforgettable jingles.</p><p>But 2025 might usher in a very different kind of buzz—or, more accurately, a lack thereof. We’re seeing a decline in alcohol sales, <a href="https://www.hhs.gov/about/news/2025/01/03/us-surgeon-general-issues-new-advisory-link-alcohol-cancer-risk.html" target="_blank" rel="noreferrer noopener">new findings from the U.S. Surgeon General</a>, and younger generations seeking healthier ways to get their kicks. </p><p>And because of that, it’s likely we’ll witness the dawn of the “Sober Bowl.” </p><div class="ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m10-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m1_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div><div class="row justify-content-center"> <div class="col-12"> <section class="section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4"> <div class="section--teaser_partner"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/agencyspy/booze-free-brand-gets-the-party-started-in-new-retro-cool-ad/" target="_blank"><br> <img loading="lazy" src="https://www.adweek.com/wp-content/uploads/2025/01/st-agrestis.png?w=640&h=360&crop=1" alt="Participating in Dry January has some obvious health and wellbeing benefits—like better sleep, less brain fog and fewer calories ingested—but it’s kind of a drag, right? Isn’t it all about […]" class="image image--partner"><br> </a> </div> <div class="section--teaser_info"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/agencyspy/booze-free-brand-gets-the-party-started-in-new-retro-cool-ad/" target="_blank"><p></p> <p class="section__kickerlabel">Booze-Free Brand Gets the Party Started in New Retro-Cool Ad</p> </a><p><a class="link-reset text-decoration-none" href="https://www.adweek.com/agencyspy/booze-free-brand-gets-the-party-started-in-new-retro-cool-ad/" target="_blank"> </a> </p></div> </section></div> <p></p></div><h4 class="wp-block-heading"><strong>The sobering truth</strong> </h4><p>Beer and liquor brands are grappling with a shifting market. The Surgeon General report reveals alcohol consumption contributes to 100,000 cancer cases annually in the U.S., aligning with younger generations turning to healthier, sober-curious lifestyles. Gen Z is <a href="https://www.adweek.com/brand-marketing/booze-mais-non-emily-in-paris-joins-the-sober-curious-brand-boom/" target="_blank" rel="noreferrer noopener">rejecting</a> traditional boozy indulgences in favor of better-for-you options that align with their values. </p><p>This shift has challenged traditional alcohol brands, forcing them to innovate, <a href="https://www.adweek.com/agencyspy/booze-retailer-serves-reverse-psychology-in-cheeky-dry-january-ad/" target="_blank" rel="noreferrer noopener">rethink</a> their messaging, and appeal to a generation prioritizing wellness over intoxication. Brands must redefine their cultural relevance, leveraging design and storytelling to meet evolving consumer expectations. </p><h4 class="wp-block-heading"><strong>The rise of better-for-you alternatives</strong> </h4><p>For younger consumers, the idea of a “good time” is changing. Sober-curious lifestyles and mocktail parties are replacing binge drinking. Alternative alcohol brands and <a href="https://www.adweek.com/creativity/in-heineken-00s-new-ads-it-doesnt-matter-why-youre-going-dry/" target="_blank" rel="noreferrer noopener">nonalcoholic beverages</a> are rising to meet this demand. Functional drinks, like beer infused with electrolytes or adaptogenic liquors, promise not only a buzz but also health benefits that mitigate the downsides of alcohol. </p><div class="ad-div-m20-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m20-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m2_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div><p>Brands like <a href="https://www.adweek.com/commerce/poppi-super-bowl-59-ad-creators/" target="_blank" rel="noreferrer noopener">Poppi</a>, Parch, Magic Cactus, Seedlip, and Little Saints are leading the charge in this space. While most of these brands won’t have the means to be in the Super Bowl ad cycle, they can be a part of the broader narrative around healthier consumption trends. These products are redefining indulgence, offering options that align with wellness and cultural relevance. </p><p>In order to ensure these better-for-you products connect authentically with health-conscious consumers while remaining aspirational, brands need to position themselves through a mix of bold storytelling and strategic design. </p><h4 class="wp-block-heading"><strong>Youthful messaging and unpredictable partnerships</strong> </h4><p>This year’s Super Bowl could showcase how beer brands reposition their nonalcoholic products. Historically niche, these offerings are stepping into the mainstream. Expect brands to use youthful, culturally relevant messaging to prove they’re not just for older generations. </p><div class="ad-div-m30-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m30-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m3_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div><p>Creative partnerships will amplify this shift. Beer brands might team up with fashion, music, or tech to reinvent their image. Coors Light’s innovative <a href="https://www.adweek.com/brand-marketing/coors-light-super-bowl-59-teaser-timothy-simons/" target="_blank" rel="noreferrer noopener">Mondays packaging</a> is a perfect example, leveraging clever messaging to connect with younger, savvy audiences. These initiatives demonstrate how brands can remain culturally relevant. </p><p>These brands should emphasize partnerships that go beyond the obvious, creating packaging and campaign touch points that resonate with younger audiences and position brands as catalysts for connection and creativity. </p><h4 class="wp-block-heading"><strong>Moments and memories still matter</strong> </h4><p>The core appeal of drinking brands remains: creating memorable moments and shared experiences. Brands focusing on emotional connection will thrive.</p><div class="ad-div-m40-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m40-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m4_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div><p>The success of <a href="https://www.adweek.com/brand-marketing/nerds-are-back-in-the-game-for-super-bowl-59/" target="_blank" rel="noreferrer noopener">Nerds</a> at last year’s Super Bowl highlighted how nostalgia paired with fresh relevance can resonate deeply with audiences. Alcohol brands can replicate this strategy by emphasizing the joy of togetherness, whether or not alcohol is involved. </p><p>Brands can craft these moments through immersive brand activations and designs that highlight the emotional payoff of connection. Whether it’s a bold campaign or a subtle design tweak, the goal is to spark joy and cultural resonance. </p><h4 class="wp-block-heading"><strong>Sober Bowl predictions</strong> </h4><p><a href="https://www.adweek.com/brand-marketing/super-bowl-59-ad-tracker-watch-all-commercials-2025/" target="_blank" rel="noreferrer noopener">Super Bowl 59</a> is poised to reflect a new era in consumer preferences. The rise of the Sober Bowl underscores the demand for better-for-you options and a redefined relationship with alcohol. It is an opportunity for brands to innovate with authenticity, creativity, and relevance. By leveraging thoughtful design and cultural insights, brands can still dominate the conversation—even if the buzz looks a little different this year. </p><div class="ad-div-m50-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m50-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m5_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div><p>Here’s what to watch for during this year’s Super Bowl:</p><ol> <li><strong>Nonalcoholic offerings go mainstream:</strong> Big beer brands will spotlight their nonalcoholic products with vibrant, youth-focused campaigns. </li> <li><strong>Alternative alcohol brands step up:</strong> Functional beverages, from adaptogenic liquors to hard kombuchas, will carve out a niche. </li> <li><strong>Creative collaborations:</strong> Expect partnerships with unexpected industries like fashion or tech to generate excitement and cultural relevance. </li> <li><strong>Wellness-driven messaging:</strong> Brands will highlight health benefits, from fewer calories to functional ingredients, to connect with younger audiences. </li> <li><strong>Focus on emotional connection:</strong> Campaigns will emphasize inclusivity and the joy of shared moments.</li> </ol><div class="row justify-content-center"> <div class="col-12"> <section class="section section--teaser section--teaser_partners section--teaser_partners--horizontal px-0 py-4"> <div class="section--teaser_partner"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/agencies/non-drinkers-are-struggling-in-an-agency-world-that-relies-on-alcohol/" target="_blank"><br> <img loading="lazy" src="https://www.adweek.com/wp-content/uploads/2022/06/Untitled_Artwork-16-scaled.jpg?w=640&h=360&crop=1" alt="Americans are drinking less and looking for alternative ways to celebrate and bond." class="image image--partner"><br> </a> </div> <div class="section--teaser_info"> <a class="link-reset text-decoration-none" href="https://www.adweek.com/agencies/non-drinkers-are-struggling-in-an-agency-world-that-relies-on-alcohol/" target="_blank"><p></p> <p class="section__kickerlabel">Non-Drinkers Are Struggling in an Agency World That Relies on Alcohol</p> </a><p><a class="link-reset text-decoration-none" href="https://www.adweek.com/agencies/non-drinkers-are-struggling-in-an-agency-world-that-relies-on-alcohol/" target="_blank"> </a> </p></div> </section></div> <p></p></div></div> <script> document.addEventListener("DOMContentLoaded",function(){ window.dataLayer = window.dataLayer || []; console.log(window.dataLayer); window.dataLayer.push({ 'event': 'Zephr', 'zeventCategory': 'Article', 'zeventLabel' : 'Show Article' }); }); </script><script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["article-new"] = { featureLabel: "article new", outcomeId: "transformation/9", outcomeLabel: "Show Article - Content" }; </script><div class="postup-adweek-wall-section"><div class="ad-div-m10-mobile-wrapper gpt-wrapper mobile-ad postup-adweek-whitelist"><div id="ad-div-m10-mobile"><div class="htl-ad-wrapper"> <div class="htlad-m1_mobile" data-unit="adweek/brand-marketing"></div> </div></div></div></div> </section> </div> </div> </div>  <div class="recommended mt-5 debug-outline ">  <div class="author-bottom mt-4 pt-4 pb-4"> <div class="row mx-0 mb-3 debug-outline"> <div class="col-12 col-md-2 p-0 mb-4 debug-outline"> <a href="https://www.adweek.com/contributor/mark-christou/" class="author hvr-glow"><picture> <img width="100px" height="100px" loading="lazy" src="https://www.adweek.com/wp-content/uploads/2025/02/Mark-Christou-400-2025.png?w=320" class="image image--avatar lazyload" alt="Headshot of Mark Christou" title="Mark-Christou-400-2025"> </picture></a> </div> <div class="col-12 col-md-10 text-center text-md-left author-details debug-outline"> <h2 class="text-center text-md-left d-inline pr-md-1"><a class="text-decoration-none" href="https://www.adweek.com/contributor/mark-christou/" style="color: #282828;">Mark Christou</a></h2> <div class="contributor-group-labels d-md-inline-block mr-2 mt-2"> <span data-toggle="tooltip" title="Voice contributors share advice, opinions and thought leadership." data-placement="right" class="d-inline-block mx-1 mb-1"> <span class="contributor-badge text-danger"><svg aria-hidden="true" focusable="false" data-prefix="fal" data-icon="bullhorn" class="svg-inline--fa fa-bullhorn fa-w-18" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 576 512"><path fill="currentColor" d="M544 184.88V32c0-8.74-6.98-32-31.99-32H512c-7.12 0-14.19 2.38-19.98 7.02l-85.03 68.03C364.28 109.19 310.66 128 256 128H64c-35.35 0-64 28.65-64 64v96c0 35.35 28.65 64 64 64l-.48 32c0 39.77 9.26 77.35 25.56 110.94 5.19 10.69 16.52 17.06 28.4 17.06h106.28c26.05 0 41.69-29.84 25.9-50.56-16.4-21.52-26.15-48.36-26.15-77.44 0-11.11 1.62-21.79 4.41-32H256c54.66 0 108.28 18.81 150.98 52.95l85.03 68.03a32.023 32.023 0 0 0 19.98 7.02c24.92 0 32-22.78 32-32V295.12c19.05-11.09 32-31.49 32-55.12.01-23.63-12.94-44.03-31.99-55.12zM223.76 480l-105.89-.03c-14.83-30.56-22.35-62.19-22.36-95.49l.48-32L96 352h99.33c-2.31 10.7-3.81 21.43-3.81 32 0 35.29 11.3 68.78 32.24 96zM64 320c-17.64 0-32-14.36-32-32v-96c0-17.64 14.36-32 32-32h192v160H64zm448.05 126.93c-.04.25-.13.58-.25.9l-84.83-67.87C386.99 348 338.54 328.14 288 322.13V157.87c50.54-6.01 98.99-25.87 138.98-57.84l84.87-67.9c.03.03.06.05.08.05.04 0 .06-.05.07-.17l.05 414.92z" /></svg></span> </span> </div> <ul class="fa-ul d-flex flex-column flex-md-row d-md-flex align-items-center mt-2"> </ul> <p class="text-center text-md-left mb-0">Mark Christou is principal at CBX.</p> </div> </div> </div> <div class="debug-outline"> <div class="aw-connatix-module section--rich-copy-story entry-content mt-4"> <div class="row mx-0"> <div class="col px-3 px-md-0"> <header class="section__label "> Recommended articles </header> <div id="connatix-player" class="aw-container p-0" style=""> <script type="text/javascript/deferred" id="b53e13a062834a418c046cb8cf2043ec">(new Image()).src = 'https://capi.connatix.com/tr/si?token=4100143d-3fcc-43b6-8ead-20385044b7e7&cid=1ffde736-eb53-11e9-b4d2-06948452ae1a'; cnx.cmd.push(function() { cnx({ playerId: "4100143d-3fcc-43b6-8ead-20385044b7e7" }).render("b53e13a062834a418c046cb8cf2043ec"); });</script> </div> </div> </div> </div> </div> </div> </div>  <aside class="sidebar col-md-12 d-flex flex-column pt-4 mx-auto "> <div class="widget-wrapper widget-adweek-sticky-next"><div class="htl-ad-wrapper"> <div class="htlad-m1" data-unit="adweek/brand-marketing"></div> </div></div><div class="widget-wrapper widget-adweek-sticky-next"> <section class="callout-list widget widget-popular"> <header class="section__label ">Popular Now</header> <ol> <li> <a href="https://www.adweek.com/agencies/exclusive-inside-omnicom-and-ipgs-secret-meeting-to-sell-clients-on-the-takeover/?itm_source=parsely-api" data-nav_type="Content-Nav" data-nav_group="Popular Now" data-nav_item="EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover">EXCLUSIVE: Inside Omnicom and IPG’s Secret Meeting to Sell Clients on the Takeover</a> </li> <li> <a href="https://www.adweek.com/brand-marketing/in-latest-key-marketing-hire-starbucks-taps-cheryl-gresham-to-lead-north-america/?itm_source=parsely-api" data-nav_type="Content-Nav" data-nav_group="Popular Now" data-nav_item="In Latest Key Marketing Hire, Starbucks Taps Cheryl Gresham to Lead North America">In Latest Key Marketing Hire, Starbucks Taps Cheryl Gresham to Lead North America</a> </li> <li> <a href="https://www.adweek.com/agencies/wpp-veteran-lindsay-pattison-exits/?itm_source=parsely-api" data-nav_type="Content-Nav" data-nav_group="Popular Now" data-nav_item="WPP Veteran Lindsay Pattison Exits">WPP Veteran Lindsay Pattison Exits</a> </li> <li> <a href="https://www.adweek.com/tvspy/whio-veteran-anchor-cheryl-mchenry-to-retire-in-may/?itm_source=parsely-api" data-nav_type="Content-Nav" data-nav_group="Popular Now" data-nav_item="WHIO Veteran Anchor Cheryl McHenry to Retire in May">WHIO Veteran Anchor Cheryl McHenry to Retire in May</a> </li> <li> <a href="https://www.adweek.com/brand-marketing/doordash-jumps-on-the-dance-ad-trend-but-makes-it-cinematically-weird/?itm_source=parsely-api" data-nav_type="Content-Nav" data-nav_group="Popular Now" data-nav_item="Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’">Doordash Jumps on the Dance Ad Trend, but Makes it ‘Cinematically Weird’</a> </li> </ol> </section></div><div class="widget-wrapper widget-adweek-sticky-next"><div class="htl-ad-wrapper"> <div class="htlad-m2" data-unit="adweek/brand-marketing"></div> </div></div><div class="widget-wrapper widget-adweek-sticky-next"> <section class="callout-list widget widget-popular"> <header class="section__label ">Upcoming Webinars</header> <ul> <li class="upcoming-webinar-li"><a href="https://www.adweek.com/webinars/a-new-approach-to-customer-insights/"> <img loading="lazy" width="" height="" src="https://www.adweek.com/wp-content/uploads/2025/01/AcxiomAdobe-Webinar-022625-Header.jpg?w=320"></a><span><a href="https://www.adweek.com/webinars/a-new-approach-to-customer-insights/">A New Approach to Customer Insights</a> Wednesday, February 26, 2025</span> </li><li class="upcoming-webinar-li"><a href="https://www.adweek.com/webinars/the-future-of-measurement-create-meaningful-difference-to-drive-brand-growth/"> <img loading="lazy" width="" height="" src="https://www.adweek.com/wp-content/uploads/2025/01/Kantar-Webinar-022725-Header.jpg?w=320"></a><span><a href="https://www.adweek.com/webinars/the-future-of-measurement-create-meaningful-difference-to-drive-brand-growth/">The Future of Measurement: Create Meaningful Difference to Drive Brand Growth</a> Thursday, February 27, 2024</span> </li><li class="upcoming-webinar-li"><a href="https://www.adweek.com/webinars/maximize-foot-traffic-and-incremental-sales/"> <img loading="lazy" width="" height="" src="https://www.adweek.com/wp-content/uploads/2025/02/Groundtruth-webinar-030525-header-600x300-1.jpg?w=320"></a><span><a href="https://www.adweek.com/webinars/maximize-foot-traffic-and-incremental-sales/">Maximize Foot Traffic and Incremental Sales</a> Wednesday, March 5</span> </li><li class="upcoming-webinar-li"><a href="https://www.adweek.com/webinars/the-secret-to-unlocking-customer-lifetime-value/"> <img loading="lazy" width="" height="" src="https://www.adweek.com/wp-content/uploads/2025/02/SheerID-webinar-021225-header-600x300-2.jpg?w=320"></a><span><a href="https://www.adweek.com/webinars/the-secret-to-unlocking-customer-lifetime-value/">The Secret to Unlocking Customer Lifetime Value</a> Wednesday, April 9, 2025</span> </li> </ul> </section></div><div class="widget-wrapper widget-adweek-sticky-next"><div class="htl-ad-wrapper"> <div class="htlad-m2" data-unit="adweek/brand-marketing"></div> </div></div></aside> </div>  <div class="row section--rich-copy-story justify-content-center mb-4 debug-outline"> <div class="col p-0"> </div> </div> </div> </article> <div class="container mt-4 px-0"> <div class="widget-area"> <div class=""> <div data-deferred-sidebar="pre_footer"> <div class="ph-item border-0 p-0"> <div class="row w-100 flex-row flex-wrap p-0"> <div class="col-md-4 col-12"> <div class="ph-col-12"> <div class="ph-row"> <div class="ph-col-12 big mb-2"></div> <div class="ph-col-2 mb-4"></div> </div> </div> </div> </div> <div class="row justify-content-center flex-row flex-wrap p-0"> <div class="col-10 col-md-5 col-lg-3 mb-3"> <div class="ph-col-12"> <div class="ph-picture"></div> <div class="ph-row"> <div class="ph-col-12 big mb-2"></div> <div class="ph-col-12 big"></div> <div class="ph-col-2 empty"></div> <div class="ph-col-8"></div> <div class="ph-col-2 empty"></div> </div> </div> </div> <div class="col-10 col-md-5 col-lg-3 mb-3"> <div class="ph-col-12"> <div class="ph-picture"></div> <div class="ph-row"> <div class="ph-col-12 big mb-2"></div> <div class="ph-col-12 big"></div> <div class="ph-col-2 empty"></div> <div class="ph-col-8"></div> <div class="ph-col-2 empty"></div> </div> </div> </div> <div class="col-10 col-md-5 col-lg-3 mb-3"> <div class="ph-col-12"> <div class="ph-picture"></div> <div class="ph-row"> <div class="ph-col-12 big mb-2"></div> <div class="ph-col-12 big"></div> <div class="ph-col-2 empty"></div> <div class="ph-col-8"></div> <div class="ph-col-2 empty"></div> </div> </div> </div> <div class="col-10 col-md-5 col-lg-3 mb-3"> <div class="ph-col-12"> <div class="ph-picture"></div> <div class="ph-row"> <div class="ph-col-12 big mb-2"></div> <div class="ph-col-12 big"></div> <div class="ph-col-2 empty"></div> <div class="ph-col-8"></div> <div class="ph-col-2 empty"></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div>  <div class="htl-ad-wrapper"> <div class="htlad-a" data-unit="adweek/brand-marketing"></div> </div>   <div class="adw-old-theme-scope bg-dark position-relative overflow-auto"> <footer class="page-footer pt-5 mt-md-0 mt-lg-0 mt-xl-0"> <nav class="nav footer-nav"> <div class="container"> <div class="row text-center text-lg-left">  <div class="company-highlight col-lg-3"> <div class="box pl-lg-0"> <img loading="lazy" height="50" width="138" src="https://www.adweek.com/wp-content/themes/adweek-next/src/images/logos/adweek-logo-white.svg" class="logo mb-3" alt="Adweek Logo"> <p class="mb-2">Adweek is the leading source of news and insight serving the brand marketing ecosystem.</p> <ul class="social-nav list-inline ml-0 mb-lg-3 d-inline-flex align-items-center mb-5"> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://www.facebook.com/Adweek/" aria-label="Link to Adweek's Facebook page"> <svg class="svg-inline--fa fa-facebook fa-w-16" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="facebook" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 512 512" data-fa-i2svg=""><path fill="currentColor" d="M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z" /></svg> </a> </li> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://twitter.com/Adweek" aria-label="Link to Adweek's Twitter page"> <svg width="1200" height="1227" viewbox="0 0 1200 1227" fill="none" style="width: 100%; height: auto;"> <path d="M714.163 519.284L1160.89 0H1055.03L667.137 450.887L357.328 0H0L468.492 681.821L0 1226.37H105.866L515.491 750.218L842.672 1226.37H1200L714.137 519.284H714.163ZM569.165 687.828L521.697 619.934L144.011 79.6944H306.615L611.412 515.685L658.88 583.579L1055.08 1150.3H892.476L569.165 687.854V687.828Z" fill="currentColor" /> </svg> </a> </li> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://www.linkedin.com/company/adweek" aria-label="Link to Adweek's Linkedin page"> <svg class="svg-inline--fa fa-linkedin fa-w-14" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="linkedin" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512" data-fa-i2svg=""><path fill="currentColor" d="M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z" /></svg> </a> </li> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://www.youtube.com/channel/UCKhCJRTHHLuW2iW7XQtcfyQ" aria-label="Link to Adweek's Youtube page"> <svg class="svg-inline--fa fa-youtube fa-w-18" aria-hidden="true" focusable="false" data-prefix="fab" data-icon="youtube" role="img" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 576 512" data-fa-i2svg=""><path fill="currentColor" d="M549.655 124.083c-6.281-23.65-24.787-42.276-48.284-48.597C458.781 64 288 64 288 64S117.22 64 74.629 75.486c-23.497 6.322-42.003 24.947-48.284 48.597-11.412 42.867-11.412 132.305-11.412 132.305s0 89.438 11.412 132.305c6.281 23.65 24.787 41.5 48.284 47.821C117.22 448 288 448 288 448s170.78 0 213.371-11.486c23.497-6.321 42.003-24.171 48.284-47.821 11.412-42.867 11.412-132.305 11.412-132.305s0-89.438-11.412-132.305zm-317.51 213.508V175.185l142.739 81.205-142.739 81.201z" /></svg> </a> </li> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://www.tiktok.com/@adweek" aria-label="Link to Adweek's Tiktok page"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 448 512"><path d="M448,209.91a210.06,210.06,0,0,1-122.77-39.25V349.38A162.55,162.55,0,1,1,185,188.31V278.2a74.62,74.62,0,1,0,52.23,71.18V0l88,0a121.18,121.18,0,0,0,1.86,22.17h0A122.18,122.18,0,0,0,381,102.39a121.43,121.43,0,0,0,67,20.14Z" /> </svg></a> </li> <li class="list-inline-item"> <a class="d-inline-flex align-items-center" href="https://www.instagram.com/adweek/" aria-label="Link to Adweek's Instagram page"> <svg xmlns="http://www.w3.org/2000/svg" height="1em" viewbox="0 0 448 512"><path d="M224.1 141c-63.6 0-114.9 51.3-114.9 114.9s51.3 114.9 114.9 114.9S339 319.5 339 255.9 287.7 141 224.1 141zm0 189.6c-41.1 0-74.7-33.5-74.7-74.7s33.5-74.7 74.7-74.7 74.7 33.5 74.7 74.7-33.6 74.7-74.7 74.7zm146.4-194.3c0 14.9-12 26.8-26.8 26.8-14.9 0-26.8-12-26.8-26.8s12-26.8 26.8-26.8 26.8 12 26.8 26.8zm76.1 27.2c-1.7-35.9-9.9-67.7-36.2-93.9-26.2-26.2-58-34.4-93.9-36.2-37-2.1-147.9-2.1-184.9 0-35.8 1.7-67.6 9.9-93.9 36.1s-34.4 58-36.2 93.9c-2.1 37-2.1 147.9 0 184.9 1.7 35.9 9.9 67.7 36.2 93.9s58 34.4 93.9 36.2c37 2.1 147.9 2.1 184.9 0 35.9-1.7 67.7-9.9 93.9-36.2 26.2-26.2 34.4-58 36.2-93.9 2.1-37 2.1-147.8 0-184.8zM398.8 388c-7.8 19.6-22.9 34.7-42.6 42.6-29.5 11.7-99.5 9-132.1 9s-102.7 2.6-132.1-9c-19.6-7.8-34.7-22.9-42.6-42.6-11.7-29.5-9-99.5-9-132.1s-2.6-102.7 9-132.1c7.8-19.6 22.9-34.7 42.6-42.6 29.5-11.7 99.5-9 132.1-9s102.7-2.6 132.1 9c19.6 7.8 34.7 22.9 42.6 42.6 11.7 29.5 9 99.5 9 132.1s2.7 102.7-9 132.1z" /></svg></a> </li></ul> </div> </div>  <div class="col-lg-9"> <div class="row justify-content-center"> <div class="col-12 col-lg-3 column-border-left"> <div class="box"> <h2 class="mb-3 ml-0 text-lg-left"><a target="_blank" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="About" href="https://www.adweek.com/about/">About</a></h2> <ul class="mb-5 ml-0 text-lg-left mt-4"><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="About Us" href="/about/">About Us</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Contact Us" href="/contact-us/">Contact Us</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Media Kit" href="/mediakit/">Media Kit</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Editorial Calendar" href="/editorial-calendar/">Editorial Calendar</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Event Calendar" href="https://www.adweek.com/events/">Event Calendar</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Marketing Vanguard" href="https://www.adweek.com/marketing-vanguard/">Marketing Vanguard</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Sponsor Content" href="/sponsored/">Sponsor Content</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Industry Job Openings" href="https://jobs.adweek.com/company/adweek-0042/">Industry Job Openings</a></li> </ul> </div> </div> <div class="col-12 col-lg-3 "> <div class="box"> <h2 class="mb-3 ml-0 text-lg-left"><a target=" " data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Subscriptions" href="https://www.adweek.com/subscribe-footer/">Subscriptions</a></h2> <ul class="mb-5 ml-0 text-lg-left mt-4"><li class="my-md-2"><a class="my-2" target="_blank" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Subscription Options" href="/subscribe-footer/">Subscription Options</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="FAQs" href="/faq/">FAQs</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Newsletters" href="https://preferences.adweek.com/newsletter-signup/">Newsletters</a></li><li class="my-md-2"><a class="my-2" target="_blank" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Customer Service" href="https://www.adweek.com/faq/#q11">Customer Service</a></li> </ul> </div> </div> <div class="col-12 col-lg-3 "> <div class="box"> <h2 class="mb-3 ml-0 text-lg-left"><a target=" " data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Events" href="https://www.adweek.com/events-and-awards/">Events</a></h2> <ul class="mb-5 ml-0 text-lg-left mt-4"><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="ADWEEK Connect" href="https://event.adweek.com/Adweek_Connect/">ADWEEK Connect</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="ADWEEK Events" href="/events/">ADWEEK Events</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Awards" href="/awards/">Awards</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="On-Demand Event Videos" href="/category/premium-events/">On-Demand Event Videos</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="On-Demand Webinars" href="/webinars/">On-Demand Webinars</a></li><li class="my-md-2"><a class="my-2" target="_blank" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Trophies / Awards / Seals" href="https://licenses.adweek.com/">Trophies / Awards / Seals</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Webinars" href="/webinars/">Webinars</a></li> </ul> </div> </div> <div class="col-12 col-lg-3 "> <div class="box"> <h2 class="mb-3 ml-0 text-lg-left"><a target=" " data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Publications" href="https://www.adweek.com/">Publications</a></h2> <ul class="mb-5 ml-0 text-lg-left mt-4"><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="ADWEEK Blog Network" href="/blognetwork/">ADWEEK Blog Network</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="ADWEEK Podcast Network" href="/podcasts/">ADWEEK Podcast Network</a></li><li class="my-md-2"><a class="my-2" target="_blank" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Back Issues" href="/subscribe-backissues/">Back Issues</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Buy Vintage Ads" href="https://www.adpatina.com/?utm_source=adweek&utm_medium=affiliate&utm_campaign=feature">Buy Vintage Ads</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="Reprints / E-Prints" href="/reprints/">Reprints / E-Prints</a></li><li class="my-md-2"><a class="my-2" data-nav_type="Primary-Nav" data-nav_group="Footer" data-nav_item="RSS" href="/rss/">RSS</a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> <div id="footer-container" class="container-fluid bg-white"> <div id="footer-copyright" class="container"> <div class="row"> <div class="col-12"> <nav class="footer-small-nav row d-flex flex-row justify-content-center justify-content-md-between text-center text-sm-left py-3 mb-2 mobile-col-reverse"> <div class="footer-copyright-info col-md-12 col-lg-6 text-lg-left text-center">©2025 Adweek - All Rights Reserved.</div> <div class="menu-footer-copyright-container col-md-12 col-lg-6 text-center text-lg-right"><ul class="nav m-0"><li id="menu-item-1186146" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-1186146"><a href="https://privacyportal.onetrust.com/webform/2358b0f9-da0d-410c-b539-d8fd15f9ce80/00b53046-b3c6-4588-b467-7d8d444e4bbf">Do not sell my personal information</a></li> <li id="menu-item-1186147" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1186147"><a href="https://www.adweek.com/terms-use/">Terms of Use</a></li> <li id="menu-item-1186148" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1186148"><a href="https://www.adweek.com/privacy-policy/">Privacy Policy</a></li> </ul></div> </nav> </div> </div> </div> </div> </footer> </div> <script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["get-user-login-data"] = { featureLabel: "Get User Login Data", outcomeId: "transformation/2#1", outcomeLabel: "Remove" }; </script> <style> .tooltip { --bs-tooltip-zindex: 1080; --bs-tooltip-max-width: 200px; --bs-tooltip-padding-x: 0.5rem; --bs-tooltip-padding-y: 0.25rem; --bs-tooltip-margin: ; --bs-tooltip-font-size: 0.875rem; --bs-tooltip-color: var(--bs-body-bg); --bs-tooltip-bg: var(--bs-emphasis-color); --bs-tooltip-border-radius: var(--bs-border-radius); --bs-tooltip-opacity: 0.9; --bs-tooltip-arrow-width: 0.8rem; --bs-tooltip-arrow-height: 0.4rem; z-index: var(--bs-tooltip-zindex); display: block; padding: var(--bs-tooltip-arrow-height); margin: var(--bs-tooltip-margin); font-family: var(--bs-font-sans-serif); font-style: normal; font-weight: 400; line-height: 1.3; text-align: left; text-align: start; text-decoration: none; text-shadow: none; text-transform: none; letter-spacing: normal; word-break: normal; white-space: normal; word-spacing: normal; line-break: auto; font-size: var(--bs-tooltip-font-size); word-wrap: break-word; opacity: 0; } .tooltip.show { opacity: var(--bs-tooltip-opacity); } .tooltip .tooltip-arrow { display: block; width: var(--bs-tooltip-arrow-width); height: var(--bs-tooltip-arrow-height); } .tooltip .tooltip-arrow::before { position: absolute; content: ""; border-color: transparent; border-style: solid; } .bs-tooltip-top .tooltip-arrow, .bs-tooltip-auto[data-popper-placement^=top] .tooltip-arrow { bottom: 0; } .bs-tooltip-top .tooltip-arrow::before, .bs-tooltip-auto[data-popper-placement^=top] .tooltip-arrow::before { top: -1px; border-width: var(--bs-tooltip-arrow-height) calc(var(--bs-tooltip-arrow-width) * 0.5) 0; border-top-color: var(--bs-tooltip-bg); } /* rtl:begin:ignore */ .bs-tooltip-end .tooltip-arrow, .bs-tooltip-auto[data-popper-placement^=right] .tooltip-arrow { left: 0; width: var(--bs-tooltip-arrow-height); height: var(--bs-tooltip-arrow-width); } .bs-tooltip-end .tooltip-arrow::before, .bs-tooltip-auto[data-popper-placement^=right] .tooltip-arrow::before { right: -1px; border-width: calc(var(--bs-tooltip-arrow-width) * 0.5) var(--bs-tooltip-arrow-height) calc(var(--bs-tooltip-arrow-width) * 0.5) 0; border-right-color: var(--bs-tooltip-bg); } /* rtl:end:ignore */ .bs-tooltip-bottom .tooltip-arrow, .bs-tooltip-auto[data-popper-placement^=bottom] .tooltip-arrow { top: 0; } .bs-tooltip-bottom .tooltip-arrow::before, .bs-tooltip-auto[data-popper-placement^=bottom] .tooltip-arrow::before { bottom: -1px; border-width: 0 calc(var(--bs-tooltip-arrow-width) * 0.5) var(--bs-tooltip-arrow-height); border-bottom-color: var(--bs-tooltip-bg); } /* rtl:begin:ignore */ .bs-tooltip-start .tooltip-arrow, .bs-tooltip-auto[data-popper-placement^=left] .tooltip-arrow { right: 0; width: var(--bs-tooltip-arrow-height); height: var(--bs-tooltip-arrow-width); } .bs-tooltip-start .tooltip-arrow::before, .bs-tooltip-auto[data-popper-placement^=left] .tooltip-arrow::before { left: -1px; border-width: calc(var(--bs-tooltip-arrow-width) * 0.5) 0 calc(var(--bs-tooltip-arrow-width) * 0.5) var(--bs-tooltip-arrow-height); border-left-color: var(--bs-tooltip-bg); } /* rtl:end:ignore */ .tooltip-inner { font-size: 15px; text-align: left !important; max-width: var(--bs-tooltip-max-width); padding: var(--bs-tooltip-padding-y) var(--bs-tooltip-padding-x); color: #fff !important; text-align: center; background-color: rgba(0,0,0,0.9); border-radius: 5px; } </style> <script> function performAjaxLogic(element) { let base_url = window.location.origin; let current = element; let { category, postpublishdays, authoverride, authoveridestartdate, authoverideendtdate, posttype } = element.dataset; let isToday = false; let currentDate = new Date().toJSON().slice(0, 10); if ( authoveridestartdate !== null && authoverideendtdate !== null && currentDate >= authoveridestartdate && currentDate <= authoverideendtdate ) { isToday = true; } else { isToday = false; } const url = base_url + "/zephr/decision-engine"; const data = { sdkFeatureSlug: "is-article-locked", category: category, isToday: isToday, age: postpublishdays, authoverride_meta: authoverride, post_type: posttype, }; fetch(url, { method: "POST", headers: { "Content-Type": "application/json", }, body: JSON.stringify(data), }) .then(function(response) { return response.json(); }) .then(function(data) { const childSpan = current.querySelector('.locked_class'); if (data && data.outputValue === "locked" && !childSpan) { current.dataset.child = "true"; var widgetAreaElements = document.querySelectorAll('.widget-area'); console.log(widgetAreaElements); if (widgetAreaElements.length > 0) { if(!current.classList.contains('article_page') && !document.body.classList.contains("category") && !document.body.classList.contains("search") && !document.body.classList.contains("archive") && !document.body.classList.contains("page-template-adw-archive")){ console.log("widget found"); current.insertAdjacentHTML( "afterbegin", '<span class="locked_class is-premium-sm-sq ml-2" title="This premium content is reserved for Adweek+ subscribers" data-bs-toggle="tooltip" data-bs-placement="top"><img loading="lazy" style="width:1.2em;height:1.2em" alt="icon-image" class="aw-premium-icon-only" src="/wp-content/themes/adweek-next/src/images/icons/premium-icon-only.svg" data-type="1"></span>' ); }else{ console.log("widget not found"); current.insertAdjacentHTML( "afterbegin", '<span class="locked_class premium-content-label premium-svg-badge" title="" data-bs-toggle="tooltip" data-bs-placement="top" data-original-title="This premium content is reserved for Adweek+ subscribers" data-type="3"></span>' ); } }else{ if ( document.body.classList.contains("home") || document.body.classList.contains("inside_the_brand") || document.body.classList.contains("cmo-sustainability-page")|| current.parentElement.classList.contains("privacy_guide_premium_lock") ) { console.log(current); console.log("CMO Page"); current.insertAdjacentHTML( "afterbegin", '<span class="locked_class is-premium-sm-sq ml-2" title="This premium content is reserved for Adweek+ subscribers" data-bs-toggle="tooltip" data-bs-placement="top"><img loading="lazy" style="width:1.2em;height:1.2em" alt="icon-image" class="aw-premium-icon-only" src="/wp-content/themes/adweek-next/src/images/icons/premium-icon-only.svg" data-type="2"></span>' ); } else { current.insertAdjacentHTML( "afterbegin", '<span class="locked_class premium-content-label premium-svg-badge" title="" data-bs-toggle="tooltip" data-bs-placement="top" data-original-title="This premium content is reserved for Adweek+ subscribers" data-type="4"></span>' ); } } }else{ current.insertAdjacentHTML( "afterbegin", '' ); } }) .catch(function(error) { console.error(error); }); } function findAncestor(element, className) { while (element && !element.classList.contains(className)) { element = element.parentElement; } return element; } function performAjaxLogicForExistingElements() { let zephrPremiumLocks = document.querySelectorAll(".zephr_premium_lock"); console.log(zephrPremiumLocks); zephrPremiumLocks.forEach(function (element) { performAjaxLogic(element); // Get parent element for each premium lock element // const parentElement = element.parentElement; }); } function handleMutation(mutationsList) { for (const mutation of mutationsList) { if (mutation.type === "childList") { const addedNodes = mutation.addedNodes; for (const node of addedNodes) { if (node.classList && node.classList.contains("zephr_premium_lock")) { performAjaxLogic(node); } } } } } function start_intergrated_lock(){ performAjaxLogicForExistingElements(); console.log("AJAX CALL"); } window.addEventListener("DOMContentLoaded", (event) => { console.log("documet load"); start_intergrated_lock(); var currentURL = window.location.href; if (currentURL.includes('/inside-the-brand/')) { var bodyElement = document.body; bodyElement.classList.add('inside_the_brand'); } document.querySelectorAll('.section__byline').forEach(section => { const spanInside = section.querySelector('.zephr_premium_lock'); // Check if spanInside exists and it has child elements if (spanInside && spanInside.children.length > 0) { section.style.marginBottom = '0.4444444444rem'; } else { section.style.marginBottom = '0'; } }); }); function triggerIntegratePremiumLock() { console.log("Intergrated function call"); const event = new Event('integrate_premium_lock'); document.dispatchEvent(event); } document.addEventListener("ajaxComplete", (event) => { console.log("CMO AJAX"); $("body").tooltip({ selector: '[data-bs-toggle=tooltip]' }); performAjaxLogicForExistingElements(); }); document.addEventListener("integrate_premium_lock", (event) => { performAjaxLogicForExistingElements(); }); window.addEventListener("load", (event) => { $("body").tooltip({ selector: '[data-bs-toggle=tooltip]' }); }); </script><script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; if (!window.Zephr.outcomes) window.Zephr.outcomes = {}; window.Zephr.outcomes["migration-rules-for-premium-article"] = { featureLabel: "Migration Rules For Premium Article ", outcomeId: "transformation/1", outcomeLabel: "Anonymous user" }; </script> <div class="htl-ad-wrapper"> <div class="htlad-custom" data-unit="adweek/brand-marketing"></div> </div><div class="htl-ad-wrapper"> <div class="htlad-oop" data-unit="adweek/brand-marketing"></div> </div> <script type="text/javascript/deferred"> function redirectToLoginPage(){ awDeleteUserCookie(); awDeleteUserData(); window.location = "https://www.adweek.com/login/?rdt=https%3A%2F%2Fwww.adweek.com%2Fbrand-marketing%2Fsober-alcohol-brands-super-bowl&usr-msg=rf"; } setTimeout( function (e) { 'use strict'; var cookie_value = Cookies.get( '_UH10c8f4W' ); if ( cookie_value ){ try { var cookie_data = JSON.parse( atob( cookie_value ) ), current_timestamp = Math.floor( Date.now() / 1000 ); if ( current_timestamp > cookie_data.check_date ){ $.ajax( { url: aw.ajaxurl, type: 'POST', dataType: 'json', data: { action: 'aw_paywall_refresh_cookie', cw_cookie: cookie_data } } ).done( function( response ) { var data = {}, cookie; try{ data = JSON.parse( response ); } catch( err ){ redirectToLoginPage(); } if ( data.login === 'success' ) { cookie = data.cookie_data; Cookies.set( cookie.cookie_name, cookie.cookie_value, { expires: 365 } ); } else { redirectToLoginPage(); } } ); } } catch( err ) { /* noop */ } } }, 5000 ); </script>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KX5FCW" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="aw-social-share-id" class="aw-social-share-container position-fixed" style="display: none;"> <div class="ss-flex-wrapper flex-column">  <div id="share-toggle-open-icon" class="share-toggle-open social-active border my-1" style="opacity: 0;"> <img style="width:30px;height:30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/close.svg " alt="Clickable icon to open social sharing icons"> </div>  <a style="opacity: 0;" href="" id="share-on-facebook" class="aw-social-share-icon my-1 border"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/Facebook_Logo.svg " alt="Clickable icon to share the page on Facebook"> </a>  <a style="opacity: 0;" href="" id="share-on-twitter" class="aw-social-share-icon my-1 border"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/x-logo.svg" alt="Clickable icon to share the page on Twitter"> </a>  <a style="opacity: 0;" href="" id="share-on-linkedin" class="aw-social-share-icon my-1 border ss-linkedin-icon"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/linkedin.svg" alt="Clickable icon to share the page on LinkedIn"> </a>  <a style="opacity: 0;" href="" id="share-on-messenger" class="aw-social-share-icon my-1 border ss-messenger-icon"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/MessengerLogo.svg" alt="Clickable icon to share the page on Facebook Messenger"> </a>  <a style="opacity: 0;" href="" id="share-via-email" class="aw-social-share-icon my-1 border ss-email-icon"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/envelope.svg" alt="Clickable icon to share via Email"> </a>  <a style="opacity: 0;" id="print-friendly" class="aw-social-share-icon my-1 border ss-print-icon" href="" target="_blank"> <img style="width: 30px; height: 30px;" loading="lazy" src=" https://www.adweek.com/wp-content/plugins/aw-social-share-widget/images/baseline_print_black_48dp.png" alt="Clickable icon to share via Email"> <div class="premium-icon-container"> <img loading="lazy" style="width:1.2em;height:1.2em;" class="aw-premium-icon-only" src=" https://www.adweek.com/wp-content/themes/adweek-next/src/images/icons/premium-icon-only.svg" alt="Clickable icon to share via Email"> </div> </a> </div> </div> <script type="text/javascript" id="download_receipt_script-js-extra"> /* <![CDATA[ */ var downloadReceipt = {"download_receipt_script_path":"https:\/\/www.adweek.com\/wp-content\/themes\/adweek-next\/src\/js\/custom\/download-receipt.js"}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-sitewide/libraries/slick/slick.min.js?ver=1738094436" id="slick-js-js"></script> <script defer src="https://htlbid.com/v3/adweek.com/htlbid.js" id="htlbid-js-js"></script> <script type="text/javascript" id="aw-ads-frontend-js-js-extra"> /* <![CDATA[ */ var gptData = {"id":"1855026","zone":"brand-marketing","posttags":["beer-spirits","super-bowl","voice","brand-marketing"],"authors":"mark-christou","post-date":"2025-02-06 06:00","featured":"voice","debug":"","presentation":"Off","ads":"Yes","company":[],"outstream":"yes"}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-ads/assets/frontend/js/scripts.js?ver=1738094434" id="aw-ads-frontend-js-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/aw-widgets/src/js/widget-itb-nl-signup.js?ver=1738094436" id="aw_itb_nl_widget_script-js"></script> <script defer src="https://www.adweek.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js?ver=3.1.2" id="wp-polyfill-inert-js"></script> <script defer src="https://www.adweek.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js?ver=0.14.0" id="regenerator-runtime-js"></script> <script defer src="https://www.adweek.com/wp-includes/js/dist/vendor/wp-polyfill.min.js?ver=3.15.0" id="wp-polyfill-js"></script> <script defer src="https://www.adweek.com/wp-includes/js/dist/hooks.min.js?ver=c6aec9a8d4e5a5d543a1" id="wp-hooks-js"></script> <script defer src="https://www.adweek.com/wp-includes/js/dist/i18n.min.js?ver=7701b0c3857f914212ef" id="wp-i18n-js"></script> <script id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js?ver=5.9.8" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.adweek.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/contact-form-7/includes/js/index.js?ver=5.9.8" id="contact-form-7-js"></script> <script id="wp-parsely-loader-js-before"> /* <![CDATA[ */ window.wpParselySiteId = 'adweek.com'; /* ]]> */ </script> <script defer src="https://www.adweek.com/wp-content/plugins/wp-parsely/build/loader.js?ver=71d37502d12f3838b80d" id="wp-parsely-loader-js"></script> <script defer id="parsely-cfg" src="https://fpa-cdn.adweek.com/keys/adweek.com/p.js"></script><script defer src="https://www.adweek.com/wp-content/plugins/directories/assets/js/wordpress-homepage.min.js?ver=1.14.2" id="drts-wordpress-homepage-js"></script> <script defer src="https://www.adweek.com/wp-content/plugins/youtube-embed-plus/scripts/fitvids.min.js?ver=14.2.1.2" id="__ytprefsfitvids__-js"></script> <script defer src="https://stats.wp.com/e-202508.js" id="jetpack-stats-js" data-wp-strategy="defer"></script> <script id="jetpack-stats-js-after"> /* <![CDATA[ */ _stq = window._stq || []; _stq.push([ "view", JSON.parse("{\"v\":\"ext\",\"blog\":\"234039852\",\"post\":\"1855026\",\"tz\":\"-5\",\"srv\":\"www.adweek.com\",\"hp\":\"vip\",\"j\":\"1:13.6.1\"}") ]); _stq.push([ "clickTrackerInit", "234039852", "1855026" ]); /* ]]> */ </script>  <script type="text/javascript/deferred"> !function(l,a){a.liosetup=a.liosetup||{},a.liosetup.callback=a.liosetup.callback||[],a.liosetup.addCallback=function(l){if("function"==typeof a.liosetup.callback){var o=[];o.push(a.liosetup.callback),a.liosetup.callback=o}a.lio&&a.lio.loaded?l(a.lio.data):a.liosetup.callback.push(l)}}(document,window); !function(o,g){g.googletag=g.googletag||{},g.googletag.cmd=g.googletag.cmd||[],"undefined"!=typeof g.googletag?g.googletag.cmd.push(function(){g.googletag.pubads().disableInitialLoad()}):console.warn("attempting to load Lytics for DFP before initializing googletag"),g.liosetup.callback.push(function(o){o||o.segments?g.googletag.cmd.push(function(){g.googletag.pubads().setTargeting("LyticsSegments",o.segments)/* ,g.googletag.pubads().refresh() */}):(console.warn("unable to load Lytics audiences for DFP")/* ,g.googletag.pubads().refresh() */)})}(document,window); </script> <script type="text/javascript/deferred"> jQuery(window).on( 'load', function($) { if ( typeof jstag != 'undefined' ){ jstag.send({ content_type: "", user_IP : "34.237.254.66" }); } }); </script> </div> <script type="text/javascript"> window.Zephr = window.Zephr || {}; window.Zephr.includeOutcomes = true; window.Zephr.outcomesAsEvents = true; window.Zephr.groupFields = true; (function() { var xhr = new(XMLHttpRequest || ActiveXObject)('MSXML2.XMLHTTP.3.0'); xhr.open('GET', '/blaize/datalayer', true); xhr.onreadystatechange = function() { if (xhr.readyState === 4) { var response; try { response = JSON.parse(xhr.response); } catch (e) { response = xhr.response; } if (xhr.status === 200) { for (var dataLayerFieldName in response) { if (!(dataLayerFieldName in window)) window[dataLayerFieldName] = []; var pageView = response[dataLayerFieldName]; var events = []; if (window.Zephr && window.Zephr.includeOutcomes && window.Zephr.outcomes) { pageView.zephrOutcomes = window.Zephr.outcomes; if (window.Zephr.outcomesAsEvents) { Object.keys(window.Zephr.outcomes || []).forEach(function(outcomeKey) { var outcomeEvent = { event: "zephr-outcome-" + outcomeKey, featureId: outcomeKey, featureLabel: window.Zephr.outcomes[outcomeKey].featureLabel, outcomeId: window.Zephr.outcomes[outcomeKey].outcomeId, outcomeLabel: window.Zephr.outcomes[outcomeKey].outcomeLabel, }; events.push(outcomeEvent); }); } } if (window.Zephr && window.Zephr.accessDetails) { Object.keys((window.Zephr.accessDetails.trials || {})).forEach(function(trialId){ var trial = window.Zephr.accessDetails.trials[trialId] if(trial.reportInDataLayer){ var usedCredits = trial.totalCredits - trial.remainingCredits if (window.Zephr.groupFields && !pageView.zephrTrials) pageView.zephrTrials = {}; var target = window.Zephr.groupFields ? pageView.zephrTrials : pageView if (trial.dataLayerCreditsUsedKey) { target[trial.dataLayerCreditsUsedKey] = usedCredits; } if (trial.dataLayerCreditsRemainingKey) { target[trial.dataLayerCreditsRemainingKey] = trial.remainingCredits; } } }); (window.Zephr.accessDetails.trialTrackingDetails || []).forEach(function(details) { var type = details.entitlementType === 'credits' ? 'credits' : 'meters'; var trial = (window.Zephr.accessDetails[type] || {})[details.entitlementId]; if (!trial) return; if (window.Zephr.groupFields && !pageView.zephrTrials) pageView.zephrTrials = {}; if (details.creditsRemainingKey) { if (window.Zephr.groupFields) { pageView.zephrTrials[details.creditsRemainingKey] = trial.remainingCredits; } else { pageView[details.creditsRemainingKey] = trial.remainingCredits; } } if (details.creditsUsedKey) { if (window.Zephr.groupFields) { pageView.zephrTrials[details.creditsUsedKey] = trial.totalCredits - trial.remainingCredits; } else { pageView[details.creditsUsedKey] = trial.totalCredits - trial.remainingCredits; } } }); try { (Object.keys(window.Zephr.accessDetails.timeTrials || {})).forEach(function(timeTrialId) { var timeTrial = window.Zephr.accessDetails.timeTrials[timeTrialId] if(timeTrial.reportInDataLayer){ if (window.Zephr.groupFields && !pageView.zephrTrials) pageView.zephrTrials = {}; var target = window.Zephr.groupFields ? pageView.zephrTrials : pageView if (timeTrial.dataLayerTrialDurationKey) { target[timeTrial.dataLayerTrialDurationKey] = timeTrial.trialDuration; } if (timeTrial.dataLayerTrialDurationUnitsKey) { target[timeTrial.dataLayerTrialDurationUnitsKey] = timeTrial.trialDurationUnits; } if (timeTrial.dataLayerTrackerEntryTimeKey) { target[timeTrial.dataLayerTrackerEntryTimeKey] = timeTrial.entryTime; } if (timeTrial.dataLayerTrackerHitsKey) { target[timeTrial.dataLayerTrackerHitsKey] = timeTrial.trackerHits; } if (timeTrial.dataLayerTrialTimeRemainingKey) { target[timeTrial.dataLayerTrialTimeRemainingKey] = timeTrial.timeRemainingInTrial; } } }); } catch (err) { console.error("Error aggregating Zephr time trials", err); } } if (Object.keys(pageView).length) { pageView.event = "zephr-pageview"; events.unshift(pageView); } if (!events.length) continue; events.forEach(function(event) { window[dataLayerFieldName].push(event); }); } var readyEvent = document.createEvent('Event'); readyEvent.initEvent('zephr.dataLayerReady', true, true); document.dispatchEvent(readyEvent); } } } xhr.send({}); })(); </script> <script type="text/javascript"> if (!window.Zephr) window.Zephr = {}; window.Zephr.accessDetails = {"isAuthenticated":false,"accessDecisions":{"xqiIpNSKkeGg5X8lh0A1FX8mMN2IKPWy":false,"qRL7TkbpWEOBbBnvwx6DvqbRAPIBTRpU":false},"entitlements":{},"credits":{"n2FzaE":{"isUsedInDecision":false,"isDecrementedInDecision":false,"totalCredits":1,"remainingCredits":1},"dk8CF2":{"isUsedInDecision":false,"isDecrementedInDecision":false,"totalCredits":1,"remainingCredits":1}},"meters":{},"trials":{},"timeTrials":{},"trialTrackingDetails":[{"creditsUsedKey":"registeredTrialViewsused","creditsRemainingKey":"registeredTrialViewsremaining","entitlementId":"3VLXKG","entitlementType":"credits"},{"creditsUsedKey":"blogTrialused","creditsRemainingKey":"blogTrialremaining","entitlementId":"dk8CF2","entitlementType":"credits"},{"creditsUsedKey":"registeredLMTrialused","creditsRemainingKey":"registeredLMTrialremaining","entitlementId":"n2FzaE","entitlementType":"credits"}],"testGroups":{"1de6687f-ac2f-40c8-b75c-bc3bffb8bb0e":"B","27a03680-89f4-4c1d-bfd2-c16ff933678a":"B","2ebefa46-97d3-4846-a44b-d2f5362a7c3f":"D","3282a28f-cea3-4041-8abb-03025c1d35f7":"B","3b4bcdf7-90eb-46d9-bf9f-c597afdba4dc":"A","41e55aa6-87d0-4d9c-a4bb-ad6effd2bc78":"A","6285aa8e-6b03-4916-89ef-5b9630c7051f":"A","86629bb6-e7b7-4d99-9859-e5b133539e94":"A","dde050e8-548c-4abe-962c-b010e2469910":"A"},"activeProducts":[]}; </script> </body> </html>