Come ottimizzare il proprio sito web - Video tutorial Fondamenti del marketing digitale

<!DOCTYPE html> <html lang="it"> <head> <meta name="pageKey" content="d_learning_course_video_guest">  <meta name="linkedin:pageTag" content="view_video"> <meta name="locale" content="it_IT"> <meta id="config" data-app-version="2.0.2217" data-call-tree-id="AAYnmUIZH7Ogz3cqXAav0A==" data-multiproduct-name="learning-guest-frontend" data-service-name="learning-guest-frontend" data-browser-id="06b5199d-3a86-4a66-8a46-fede99eaecf4" data-enable-page-view-heartbeat-tracking data-page-instance="urn:li:page:learning_course_video_guest;R2/gMsfrSrmB4OITuw7dEQ==" data-disable-jsbeacon-pagekey-suffix="false" data-member-id="0"> <link rel="canonical" href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-ottimizzare-il-proprio-sito-web">     <link rel="manifest" href="/homepage-guest/manifest.json" crossorigin="use-credentials">  <script> function getDfd() {let yFn,nFn;const p=new Promise(function(y, n){yFn=y;nFn=n;});p.resolve=yFn;p.reject=nFn;return p;} window.lazyloader = getDfd(); window.tracking = getDfd(); window.impressionTracking = getDfd(); window.ingraphTracking = getDfd(); window.appDetection = getDfd(); window.pemTracking = getDfd(); </script>  <link rel="icon" href="https://static.licdn.com/aero-v1/sc/h/444zstxv7s91nepfm5et6ofge"> <title>Come ottimizzare il proprio sito web - Video tutorial Fondamenti del marketing digitale | LinkedIn Learning, ex Lynda.com</title> <meta name="robots" content="noarchive, max-image-preview:large"> <meta name="description" content="Non perderti un dibattito approfondito con Brad Batesole in questo video, Come ottimizzare il proprio sito web, parte del corso Fondamenti del marketing digitale."> <meta property="og:site_name" content="LinkedIn"> <meta name="twitter:site" content="@LI_Learning"> <meta name="twitter:card" content="summary"> <meta name="litmsProfileName" content="learning-guest-frontend"> <meta property="og:title" content="Come ottimizzare il proprio sito web - Video tutorial Fondamenti del marketing digitale | LinkedIn Learning, ex Lynda.com"> <meta name="twitter:title" content="Come ottimizzare il proprio sito web - Video tutorial Fondamenti del marketing digitale | LinkedIn Learning, ex Lynda.com"> <meta property="og:description" content="Non perderti un dibattito approfondito con Brad Batesole in questo video, Come ottimizzare il proprio sito web, parte del corso Fondamenti del marketing digitale."> <meta name="twitter:description" content="Non perderti un dibattito approfondito con Brad Batesole in questo video, Come ottimizzare il proprio sito web, parte del corso Fondamenti del marketing digitale."> <meta property="og:image" content="https://media.licdn.com/dms/image/v2/C560DAQF1KSwN5AFQyQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1660065606925?e=2147483647&v=beta&t=nt0ax8gkdChia478FHdFju6lTRoPnR9zCKKqV82GX30"> <meta name="twitter:image" content="https://media.licdn.com/dms/image/v2/C560DAQF1KSwN5AFQyQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1660065606925?e=2147483647&v=beta&t=nt0ax8gkdChia478FHdFju6lTRoPnR9zCKKqV82GX30">  <meta property="og:url" content="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-ottimizzare-il-proprio-sito-web"> <meta property="og:type" content="website"> <meta name="clientSideIngraphs" content="1" data-gauge-metric-endpoint="/learning-guest/api/ingraphs/gauge" data-counter-metric-endpoint="/learning-guest/api/ingraphs/counter"> <link rel="stylesheet" href="https://static.licdn.com/aero-v1/sc/h/53hlzf468yr3k39fetqizanku"> <script type="application/ld+json"> {"@context":"http://schema.org/","@type":"VideoObject","name":"Come ottimizzare il proprio sito web - Fondamenti del marketing digitale","author":{"@type":"Person","name":"Brad Batesole","url":"https://it.linkedin.com/learning/instructors/brad-batesole"},"thumbnailUrl":"https://media.licdn.com/dms/image/v2/C560DAQF1KSwN5AFQyQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1660065606925?e=2147483647&v=beta&t=nt0ax8gkdChia478FHdFju6lTRoPnR9zCKKqV82GX30","description":"Apprendere le competenze, le strategie e le tecniche chiave del marketing digitale per supportare il successo del vostro marchio e della vostra azienda.","duration":"PT3M10S","datePublished":"2024-05-24","uploadDate":"2024-05-24","requiresSubscription":false,"isAccessibleForFree":true,"contentUrl":"https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-ottimizzare-il-proprio-sito-web","interactionStatistic":[{"@type":"InteractionCounter","interactionType":"http://schema.org/WatchAction"}],"transcript":"- Il tuo sito web è una parte importante della tua strategia di marketing digitale e uno dei beni più preziosi degli immobili digitali che possiedi. I consumatori online sono volubili e questo perché le interazioni digitali sono all'ordine del giorno. Quindi, gli utenti sono viziati dalle aziende che lo fanno bene. Sono abituati alle cose che funzionano e si aspettano che le informazioni che desiderano siano disponibili e accurate. Quando non lo è, rimangono delusi e la credibilità viene persa per qualsiasi marchio con cui stanno interagendo. E la verità è che se il tuo sito web non è bravo a fornire ciò che i tuoi visitatori si aspettano di trovare, rimarrai sempre più indietro. E se il tuo sito web non funziona sui dispositivi mobili, beh, sei già molto indietro. Un sito web efficace sarà semplice, ben pensato e altamente funzionale. Dovrebbe essere intuitivo ed eliminare tutte le barriere in modo che i tuoi visitatori possano raggiungere i loro obiettivi senza sforzo. Mentre valuti il tuo sito web attuale, prenditi del tempo per porti le seguenti domande. Per cominciare, il tuo sito è ottimizzato per i dispositivi mobili? Questo non è negoziabile. Dovresti testare tutto il tuo marketing su un dispositivo mobile. Ad esempio, com'è l'esperienza di fare clic su un link da una campagna e-mail attraverso il tuo sito web? Gran parte del marketing è ora quello che chiamiamo mobile first, il che significa che lo si progetta intenzionalmente per un'esperienza mobile e poi si lascia che l'esperienza desktop segua. Ok, ora da qui, risponde a tutte le domande che i visitatori hanno? Vuoi identificare le domande più comuni che i tuoi clienti pongono spesso e assicurarti che le informazioni siano facilmente e prontamente disponibili online. Successivamente, il sito riflette il tuo marchio? Entro i primi due secondi, un utente deciderà come si sente il sito per lui. Quindi devi assicurarti che il tuo marchio venga portato avanti. Assicurati che il tuo logo, lo slogan e la combinazione di colori riflettano tutti il tuo marchio. È importante che le cose appaiano coerenti. Deve far vedere al tuo visitatore come se fosse nel posto giusto e che tutte le interazioni che fanno con il tuo sito web siano sicure. Da qui, considera come il visitatore raggiungerà l'obiettivo che ti sei prefissato per lui. Vuoi che prenotino un appuntamento? Beh, è probabile che non faranno clic su un pulsante nella parte superiore della home page, non importa quanto grande sia il momento di prenotare quell'appuntamento se prima non hanno risposto alle loro domande chiave. Pensa alle informazioni che vuoi presentare in un flusso che muova logicamente quel visitatore attraverso le fasi del funnel di marketing. E un'altra domanda importante, il tuo sito è aggiornato? Non c'è niente di peggio di un'informazione obsoleta. Creerà preoccupazione con i tuoi utenti. Quindi assicurati di tenerlo aggiornato e se hai un blog, dovresti anche postare con una cadenza costante. Se non riesci a tenerlo aggiornato ma il contenuto è sempreverde, considera di rimuovere le date. Ogni volta che mi imbatto in un articolo di un blog di un anno e mezzo fa, è un po' come entrare in un hotel coperto di polvere. Potrebbe essere un posto eccezionale, ma sembra un po' abbandonato. Il tuo sito web è forse la parte più preziosa della tua strategia di marketing digitale. Prenditi il tuo tempo, conduci una valutazione onesta, chiedi un feedback e come sempre continua a sperimentare. "} </script>  </head> <body dir="ltr">   <a href="#main-content" class="skip-link btn-md btn-primary absolute z-11 -top-[100vh] focus:top-0"> Vai al contenuto principale </a> <header class="header base-detail-page__header px-mobile-container-padding bg-color-background-container global-alert-offset sticky-header"> <nav class="nav pt-1.5 pb-2 flex items-center justify-between relative flex-nowrap babymamabear:py-1.5 nav--minified-mobile " aria-label="Principale"> <a href="https://it.linkedin.com/learning/?trk=learning-course_nav-header-logo" class="nav__logo-link link-no-visited-state z-1 mr-auto min-h-[52px] flex items-center babybear:z-0 hover:no-underline focus:no-underline active:no-underline babymamabear:mr-3" data-tracking-control-name="learning-course_nav-header-logo" data-tracking-will-navigate> <div class="learning-logo"> <icon class="learning-logo__inbug onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4zqr0f9jf98vi2nkijyc3bex2"></icon> <span class="learning-logo__text" aria-hidden="true">Learning</span> <span class="sr-only">LinkedIn Learning</span> </div> </a> <section class="search-bar relative flex flex-grow h-[40px] bg-cool-gray-20 min-w-0 max-w-full mx-4 rounded-sm babymamabear:mx-0 babymamabear:mb-1.5 babymamabear:bg-color-transparent babymamabear:w-full babymamabear:flex babymamabear:flex-wrap search-bar--minified-mobile" data-current-search-type="LEARNING"> <button class="search-bar__placeholder papabear:hidden text-input w-full mt-1.5 !pl-[14px] border-1 border-solid border-color-border-faint rounded-[2px] h-[40px] max-h-[40px] flex items-center overflow-hidden cursor-text" data-tracking-control-name="learning-course_search-switcher-opener"> <icon class="text-color-icon w-3 h-3 mr-1" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/397vrsk6op88l4981ji1xe1qt"></icon> <div class="search-bar__full-placeholder font-sans text-md text-color-text max-w-[calc(100%-40px)] text-left whitespace-nowrap overflow-hidden text-ellipsis">  Cerca competenze, argomenti o software  </div> <span class="sr-only">Espandi ricerca</span> </button> <div class="switcher-tabs__trigger-and-tabs babymamabear:flex"> <button aria-expanded="false" class="switcher-tabs__placeholder flex !h-full !py-0 !pl-2 !pr-1.5 border-r-1 border-solid border-r-color-border-faint babymamabear:hidden tab-md papabear:tab-vertical papabear:justify-start cursor-pointer" data-tracking-control-name="learning-course_switcher-tabs-placeholder" aria-describedby="switcher-description"> <span class="switcher-tabs__placeholder-text m-auto"></span> <icon class="switcher-tabs__caret-down-filled onload pointer-events-none block my-auto min-h-[24px] min-w-[24px] h-[24px] babymamabear:hidden" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/7asbl4deqijhoy3z2ivveispv"></icon> </button> <div id="switcher-description" class="hidden">Questo pulsante mostra il tipo di ricerca attualmente selezionato. Se lo espandi, fornisce un elenco di opzioni di ricerca per far corrispondere i risultati alla selezione attuale.</div>  <div class="switcher-tabs hidden z-[1] w-auto min-w-[160px] mb-1.5 py-1 absolute top-[48px] left-0 border-solid border-1 border-color-border-faint papabear:container-raised babymamabear:static babymamabear:w-[100vw] babymamabear:h-[48px] babymamabear:p-0 overflow-y-hidden overflow-x-auto md:overflow-x-hidden"> <ul class="switcher-tabs__list flex flex-1 items-stretch papabear:flex-col" role="tablist"> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="jobs-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="JOBS" data-tracking-control-name="learning-course_switcher-tabs-jobs-search-switcher" id="job-switcher-tab" role="tab"> Lavoro </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="people-search-panel" aria-selected="false" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer " data-switcher-type="PEOPLE" data-tracking-control-name="learning-course_switcher-tabs-people-search-switcher" id="people-switcher-tab" role="tab"> Persone </button> </li> <li class="switcher-tabs__tab h-[44px] babymamabear:basis-1/2" role="presentation"> <button aria-controls="learning-search-panel" aria-selected="true" class="switcher-tabs__button w-full h-full tab-md papabear:tab-vertical papabear:justify-start cursor-pointer tab-selected" data-switcher-type="LEARNING" data-tracking-control-name="learning-course_switcher-tabs-learning-search-switcher" id="learning-switcher-tab" role="tab"> Learning </button> </li> </ul> <button aria-label="Chiudi" class="switcher-tabs__cancel-btn papabear:hidden block w-6 h-6 m-auto text-color-text-low-emphasis" data-tracking-control-name="learning-course_switcher-tabs-cancel-search-switcher" type="button"> <icon class="switcher-tabs__cancel-icon block w-3 h-3 m-auto onload" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </div> </div> <section class="base-search-bar w-full h-full" data-searchbar-type="PEOPLE" aria-labelledby="people-switcher-tab" id="people-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/pub/dir" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-form"> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 search-input"> <input aria-label="Nome" autocomplete="on" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none 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items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input" maxlength="500" name="lastName" placeholder="Cognome" type="search"> <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_people-search-bar_last-name_dismissable-input-clear" type="button"> <label class="sr-only">Cancella testo</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="trk" value="learning-course_people-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Cerca" data-tracking-control-name="learning-course_people-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="JOBS" aria-labelledby="job-switcher-tab" id="jobs-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/jobs/search" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-form"> <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input keywords-typeahead-input text-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-keywords-typeahead-list" aria-haspopup="listbox" aria-label="Cerca qualifiche o aziende" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-keywords" maxlength="500" name="keywords" placeholder="Cerca qualifiche o aziende" role="combobox" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-keywords-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Cancella testo</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section>  <code id="i18n_aria_live_text_no-suggestions" style="display: none"></code> <code id="i18n_aria_live_text_one-suggestion" style="display: none"></code> <code id="i18n_aria_live_text_multiple-suggestions" style="display: none"></code> <section class="dismissable-input text-input !pr-3 bg-color-transparent flex items-center h-[40px] min-w-0 relative babybear:w-full babybear:mb-1 typeahead-input location-typeahead-input"> <input aria-autocomplete="list" aria-controls="job-search-bar-location-typeahead-list" aria-haspopup="listbox" aria-label="Località" autocomplete="off" class="dismissable-input__input font-sans text-md text-color-text bg-color-transparent flex items-center flex-1 focus:outline-none placeholder:text-color-text-secondary" data-tracking-control-name="learning-course_dismissable-input" id="job-search-bar-location" maxlength="500" name="location" placeholder="Località" role="combobox" value="Hong Kong" type="search">  <div class="typeahead-input__dropdown container-lined absolute top-[calc(100%+3px)] left-0 w-full rounded-b-md rounded-t-none z-[10] overflow-hidden max-w-none babybear:min-w-full babybear:bottom-0 babybear:overflow-y-auto"> <template class="typeahead-item-template"> <li class="typeahead-input__dropdown-item py-1.5 px-2 hover:cursor-pointer hover:bg-color-surface-new-hover hover:border-y-2 hover:border-solid hover:border-color-container-primary" role="option"> <span class="typeahead-input__dropdown-text font-sans text-sm font-bold text-color-text"></span> </li> </template> <ul class="typeahead-input__dropdown-list w-full" id="job-search-bar-location-typeahead-list" role="listbox"></ul> </div>  <button class="dismissable-input__button text-color-text h-[40px] min-w-[24px] w-[24px] -mr-2 opacity-0 transition-opacity duration-[0.1s] disabled:invisible focus:opacity-100" data-tracking-control-name="learning-course_dismissable-input-clear" type="button"> <label class="sr-only">Cancella testo</label> <icon class="dismissable-input__button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cs55jggk4p3uqh9ozxdmpvjg7"></icon> </button> </section> <input name="geoId" value="102817007" type="hidden"> <input name="trk" value="learning-course_jobs-search-bar_search-submit" type="hidden"> <button class="base-search-bar__submit-btn block basis-[40px] flex-shrink-0 cursor-pointer babymamabear:invisible babymamabear:ml-[-9999px] babymamabear:w-[1px] babymamabear:h-[1px]" aria-label="Cerca" data-tracking-control-name="learning-course_jobs-search-bar_base-search-bar-search-submit" type="submit"> <icon class="base-search-bar__search-icon onload mx-auto" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cb5bsr4tsn2r4sjg9e3ls4tjl"></icon> </button> </form> </section> <section class="base-search-bar w-full h-full" data-searchbar-type="LEARNING" aria-labelledby="learning-switcher-tab" id="learning-search-panel" role="tabpanel"> <form class="base-search-bar__form w-full flex babymamabear:mx-mobile-container-padding babymamabear:flex-col" role="search" action="/learning/search" 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data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Fondamenti del marketing digitale</a> </p> <section class="top-card"> <section class="top-card-layout container-lined overflow-hidden babybear:rounded-[0px]"> <section class="top-card__video-wrapper"> <div class="top-card__video">  <div class="share-native-video"> <video class="share-native-video__node video-js" crossorigin="anonymous" data-sources="[{"src":"https://dms.licdn.com/playlist/vid/v2/C560DAQFEmZwtGgC-ag/learning-original-video-vbr-540/learning-original-video-vbr-540/0/1661468728457?e=2147483647&v=beta&t=xINR_AuivLhITIEZ3fkPQFrKHfmR7TzNfpm1YgcvHZc#.mp4"}]" data-poster-url="https://media.licdn.com/dms/image/v2/C560DAQF1KSwN5AFQyQ/learning-public-crop_675_1200/learning-public-crop_675_1200/0/1660065606925?e=2147483647&v=beta&t=nt0ax8gkdChia478FHdFju6lTRoPnR9zCKKqV82GX30" 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babybear:flex-none babybear:w-full babybear:flex-none babybear:w-full"> <h1 class="top-card-layout__title font-sans text-lg papabear:text-xl font-bold leading-open text-color-text mb-0"> Come ottimizzare il proprio sito web </h1> <h2 class="top-card-layout__headline break-words font-sans text-md leading-open text-color-text"> Dal corso: <a href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale?trk=course_title" data-tracking-control-name="course_title" data-tracking-will-navigate="true" class="from-the-course__link">Fondamenti del marketing digitale</a> </h2>   <div class="top-card-layout__cta-container flex flex-wrap mt-0.5 papabear:mt-0 ml-[-12px]"> <a href="http://it.linkedin.com/learning/subscription/products?courseSlug=fondamenti-del-marketing-digitale&destRedirectURL=https%3A%2F%2Fit%2Elinkedin%2Ecom%2Flearning%2Ffondamenti-del-marketing-digitale%2Fcome-ottimizzare-il-proprio-sito-web&trk=course_info&upsellTrk=lil_upsell_course_info_subscription" 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</section> <div class="details mx-details-container-padding"> <div class="tabs content-tabs" data-tab-id="course-content-tabs"> <ul class="tabs__list" role="tablist">  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="true" class="tab-button tab-md tab-selected" data-tracking-control-name="transcripts-tab" data-id="tab__button" role="tab" id="content-tabs__transcripts-btn"> Trascrizioni </button> </li>  <li class="tab flex ml-3 first-of-type:ml-0" role="presentation"> <button aria-selected="false" class="tab-button tab-md " data-tracking-control-name="offline-tab" data-id="tab__button" role="tab" tabindex="-1" id="content-tabs__offline-btn" data-test-live-offline-tab> Guarda offline </button> </li> </ul>  <div class="tab__panel" tabindex="0" role="tabpanel"> <section class="core-section-container my-3 transcripts">  <h2 class="core-section-container__title section-title"> Come ottimizzare il proprio sito web </h2>  <div class="core-section-container__content break-words"> <div class="transcripts__copy"> <span class="transcripts__quotation">“</span> <p> - Il tuo sito web è una parte importante della tua strategia di marketing digitale e uno dei beni più preziosi degli immobili digitali che possiedi. I consumatori online sono volubili e questo perché le interazioni digitali sono all'ordine del giorno. Quindi, gli utenti sono viziati dalle aziende che lo fanno bene. Sono abituati alle cose che funzionano e si aspettano che le informazioni che desiderano siano disponibili e accurate. Quando non lo è, rimangono delusi e la credibilità viene persa per qualsiasi marchio con cui stanno interagendo. E la verità è che se il tuo sito web non è bravo a fornire ciò che i tuoi visitatori si aspettano di trovare, rimarrai sempre più indietro. E se il tuo sito web non funziona sui dispositivi mobili, beh, sei già molto indietro. Un sito web efficace sarà semplice, ben pensato e altamente funzionale. Dovrebbe essere intuitivo ed eliminare tutte le barriere in modo che i tuoi visitatori possano raggiungere i loro obiettivi senza sforzo. Mentre valuti il tuo sito web attuale, prenditi del tempo per porti le seguenti domande. Per cominciare, il tuo sito è ottimizzato per i dispositivi mobili? Questo non è negoziabile. Dovresti testare tutto il tuo marketing su un dispositivo mobile. Ad esempio, com'è l'esperienza di fare clic su un link da una campagna e-mail attraverso il tuo sito web? Gran parte del marketing è ora quello che chiamiamo mobile first, il che significa che lo si progetta intenzionalmente per un'esperienza mobile e poi si lascia che l'esperienza desktop segua. Ok, ora da qui, risponde a tutte le domande che i visitatori hanno? Vuoi identificare le domande più comuni che i tuoi clienti pongono spesso e assicurarti che le informazioni siano facilmente e prontamente disponibili online. Successivamente, il sito riflette il tuo marchio? Entro i primi due secondi, un utente deciderà come si sente il sito per lui. Quindi devi assicurarti che il tuo marchio venga portato avanti. Assicurati che il tuo logo, lo slogan e la combinazione di colori riflettano tutti il tuo marchio. È importante che le cose appaiano coerenti. Deve far vedere al tuo visitatore come se fosse nel posto giusto e che tutte le interazioni che fanno con il tuo sito web siano sicure. Da qui, considera come il visitatore raggiungerà l'obiettivo che ti sei prefissato per lui. Vuoi che prenotino un appuntamento? Beh, è probabile che non faranno clic su un pulsante nella parte superiore della home page, non importa quanto grande sia il momento di prenotare quell'appuntamento se prima non hanno risposto alle loro domande chiave. Pensa alle informazioni che vuoi presentare in un flusso che muova logicamente quel visitatore attraverso le fasi del funnel di marketing. E un'altra domanda importante, il tuo sito è aggiornato? Non c'è niente di peggio di un'informazione obsoleta. Creerà preoccupazione con i tuoi utenti. Quindi assicurati di tenerlo aggiornato e se hai un blog, dovresti anche postare con una cadenza costante. Se non riesci a tenerlo aggiornato ma il contenuto è sempreverde, considera di rimuovere le date. Ogni volta che mi imbatto in un articolo di un blog di un anno e mezzo fa, è un po' come entrare in un hotel coperto di polvere. Potrebbe essere un posto eccezionale, ma sembra un po' abbandonato. Il tuo sito web è forse la parte più preziosa della tua strategia di marketing digitale. Prenditi il tuo tempo, conduci una valutazione onesta, chiedi un feedback e come sempre continua a sperimentare. </p> </div> </div> </section> </div>  <div class="tab__panel" tabindex="0" role="tabpanel" hidden> <section class="core-section-container my-3 offline">  <h2 class="core-section-container__title section-title"> Scarica i corsi e guardali in qualsiasi momento </h2>  <div class="core-section-container__content break-words"> <p class="offline__description"> Guarda i corsi sul tuo dispositivo mobile anche se non sei connesso a Internet. Scarica i corsi tramite l’app di LinkedIn Learning per iOS o Android. </p> <div class="offline__link-container"> <a class="offline__link" href="https://itunes.apple.com/app/apple-store/id1084807225?ls=1&pt=10746&mt=8&ct=learning_course_tab_viewoffline&trk=apple_app_store" data-tracking-control-name="apple_app_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Scarica dall’App Store" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/emczv26hz24woii2j4aleyry"> </a> <a class="offline__link" href="https://play.google.com/store/apps/details?id=com.linkedin.android.learning&referrer=utm_source%3Dlinkedinlearning%26utm_medium%3DmobileWeb%26utm_campaign%3Dlearning_guest&ct=learning_course_tab_viewoffline&trk=google_play_store" data-tracking-control-name="google_play_store" data-tracking-will-navigate rel="noopener noreferrer" target="_blank"> <img alt="Scarica da Google Play" class="offline__image" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/535kqf5rsexfx0lucb3t6palb"> </a> </div> <div class="footer-upsell-link"> <span class="footer-upsell-link__description"> Guarda questo corso dove e quando vuoi. </span> <a href="http://it.linkedin.com/learning/subscription/products?courseSlug=fondamenti-del-marketing-digitale&destRedirectURL=https%3A%2F%2Fit%2Elinkedin%2Ecom%2Flearning%2Ffondamenti-del-marketing-digitale%2Fcome-ottimizzare-il-proprio-sito-web&trk=offline_viewing&upsellTrk=lil_upsell_offline_viewing_subscription" data-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-impression-name="lil_upsell_offline_viewing_subscription" data-litms-tracking-control-name="lil_upsell_offline_viewing_subscription" data-tracking-will-navigate class="offline__upsell-link" data-test-live-offline-footer-sub-upsell> Comincia subito con una prova gratuita. </a> </div> </div> </section> </div> </div> </div> </section> <section class="right-rail papabear:w-right-rail-width papabear:ml-column-gutter mamabear:max-w-[790px] mamabear:px-mobile-container-padding babybear:max-w-[790px] babybear:px-mobile-container-padding"> <section class="table-of-contents mb-4"> <h2 class="table-of-contents__header"> Contenuti </h2> <ul class="table-of-contents__list"> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduzione <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Introduzione <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/stabilire-un-legame-con-i-clienti-online?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Stabilire un legame con i clienti online </div> <div class="table-of-contents__item-duration"> 1m 4s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/che-cos-e-il-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Che cos'è il marketing digitale? </div> <div class="table-of-contents__item-duration"> 1m 48s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Il contesto del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 1. Il contesto del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/gli-elementi-costitutivi-del-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Gli elementi costitutivi del marketing digitale </div> <div class="table-of-contents__item-duration"> 1m 58s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/l-imbuto-del-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> L'imbuto del marketing </div> <div class="table-of-contents__item-duration"> 3m 48s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/il-percorso-dell-acquirente?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Il percorso dell'acquirente </div> <div class="table-of-contents__item-duration"> 2m 34s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/creare-una-mappa-del-percorso-dell-acquirente?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Creare una mappa del percorso dell'acquirente </div> <div class="table-of-contents__item-duration"> 3m 55s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Elementi di base del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 2. Elementi di base del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-sviluppare-una-strategia-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come sviluppare una strategia di marketing </div> <div class="table-of-contents__item-duration"> 2m 27s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-definire-una-proposta-di-valore?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come definire una proposta di valore </div> <div class="table-of-contents__item-duration"> 2m 37s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-individuare-il-mercato-di-riferimento?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come individuare il mercato di riferimento </div> <div class="table-of-contents__item-duration"> 2m 47s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-l-immagine-del-cliente?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare l'immagine del cliente </div> <div class="table-of-contents__item-duration"> 2m 20s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-stabilire-obiettivi-per-il-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come stabilire obiettivi per il marketing digitale </div> <div class="table-of-contents__item-duration"> 2m 16s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-sviluppare-indicatori-chiave-di-prestazione-kpi-per-il-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come sviluppare indicatori chiave di prestazione (KPI) per il marketing digitale </div> <div class="table-of-contents__item-duration"> 2m 38s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-tracciare-un-piano-di-marketing-di-una-sola-pagina?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come tracciare un piano di marketing di una sola pagina </div> <div class="table-of-contents__item-duration"> 2m 35s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Concetti chiave del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 3. Concetti chiave del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/marketing-digitale-persuadere-con-i-dati?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Marketing digitale: Persuadere con i dati </div> <div class="table-of-contents__item-duration"> 2m 37s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/funzionamento-dell-analisi-nel-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Funzionamento dell'analisi nel marketing digitale </div> <div class="table-of-contents__item-duration"> 3m 36s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-acquisire-informazioni-chiave-nel-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come acquisire informazioni chiave nel marketing digitale </div> <div class="table-of-contents__item-duration"> 2m 33s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Gestione e sviluppo del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 4. Gestione e sviluppo del marketing digitale <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-evidenziare-la-propria-presenza-di-marketing-online?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come evidenziare la propria presenza di marketing online </div> <div class="table-of-contents__item-duration"> 2m 29s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-adottare-decisioni-su-un-canale-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come adottare decisioni su un canale di marketing </div> <div class="table-of-contents__item-duration"> 1m 41s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-assegnare-priorita-alle-iniziative-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come assegnare priorità alle iniziative di marketing </div> <div class="table-of-contents__item-duration"> 2m 17s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-messaggi-di-marketing-efficaci?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare messaggi di marketing efficaci </div> <div class="table-of-contents__item-duration"> 2m 51s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-messaggi-brevi-nei-testi-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare messaggi brevi nei testi di marketing </div> <div class="table-of-contents__item-duration"> 2m 4s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button show-more-less__button--hide" aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Marketing digitale in un sito web <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button " aria-expanded="true" data-tracking-control-name="learning-course_toc-section_show_more"> 5. Marketing digitale in un sito web <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list " data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item toc-item--active"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-ottimizzare-il-proprio-sito-web?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="true"> <icon class="table-of-contents__item-status table-of-contents__item-status--unlocked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/5jwhkytplzxiejvhzfu0t7m8l" data-svg-class-name="table-of-contents__item-status-svg--unlocked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come ottimizzare il proprio sito web </div> <div class="table-of-contents__item-duration"> 3m 10s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-utilizzare-il-copywriting-in-una-campagna-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come utilizzare il copywriting in una campagna di marketing </div> <div class="table-of-contents__item-duration"> 3m 9s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-pagine-di-destinazione-per-la-conversione?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare pagine di destinazione per la conversione </div> <div class="table-of-contents__item-duration"> 2m 7s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Marketing digitale in canali a pagamento <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 6. Marketing digitale in canali a pagamento <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/introduzione-alla-pubblicita-a-pagamento?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Introduzione alla pubblicità a pagamento </div> <div class="table-of-contents__item-duration"> 3m 31s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-individuare-il-valore-di-un-cliente?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come individuare il valore di un cliente </div> <div class="table-of-contents__item-duration"> 3m 17s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-un-budget-per-il-marketing-a-pagamento?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare un budget per il marketing a pagamento </div> <div class="table-of-contents__item-duration"> 2m 37s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-la-prima-campagna-a-pagamento?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare la prima campagna a pagamento </div> <div class="table-of-contents__item-duration"> 2m 30s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Marketing digitale nei social media <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 7. Marketing digitale nei social media <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/marketing-sui-social-media-primi-passaggi?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Marketing sui social media: Primi passaggi </div> <div class="table-of-contents__item-duration"> 2m 12s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-adottare-decisioni-su-una-piattaforma-di-social-media?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come adottare decisioni su una piattaforma di social media </div> <div class="table-of-contents__item-duration"> 1m 52s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-creare-e-sfruttare-una-base-di-follower?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come creare e sfruttare una base di follower </div> <div class="table-of-contents__item-duration"> 2m 49s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Marketing digitale nei messaggi e-mail <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 8. Marketing digitale nei messaggi e-mail <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/il-potere-del-marketing-tramite-e-mail?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Il potere del marketing tramite e-mail </div> <div class="table-of-contents__item-duration"> 2m 55s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-sviluppare-un-piano-di-marketing-tramite-e-mail?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come sviluppare un piano di marketing tramite e-mail </div> <div class="table-of-contents__item-duration"> 3m </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-misurare-il-successo-dell-e-mail?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come misurare il successo dell'e-mail </div> <div class="table-of-contents__item-duration"> 2m 27s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-lanciare-campagne-di-successo-strumenti-e-mail?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come lanciare campagne di successo: Strumenti e-mail </div> <div class="table-of-contents__item-duration"> 1m 36s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 9. Competenze di analisi di marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> 9. Competenze di analisi di marketing <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-decidere-che-cosa-monitorare-nell-analisi-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come decidere che cosa monitorare nell'analisi di marketing </div> <div class="table-of-contents__item-duration"> 3m 6s </div> </div> </a> </li> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-generare-report-per-l-analisi-di-marketing?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come generare report per l'analisi di marketing </div> <div class="table-of-contents__item-duration"> 1m 37s </div> </div> </a> </li> </ul>  </div> </li> <li class="toc-section"> <div class="show-more-less"> <button class="show-more-less__button show-more-less__more-button show-more-less-button " aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusione <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cyolgscd0imw2ldqppkrb84vo"></icon> </button> <button class="show-more-less__button show-more-less__less-button show-more-less-button show-more-less__button--hide" aria-expanded="false" data-tracking-control-name="learning-course_toc-section_show_more"> Conclusione <icon class="show-more-less__button--chevron show-more-less-button-icon" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4chtt12k98xwnba1nimld2oyg"></icon> </button> <ul data-max-num-to-show="0" class="show-more-less__list show-more-less__list--hide-after-0" data-impression-id="learning-course_toc-section_show-more-less"> <li class="toc-item"> <a data-tracking-control-name="learning-course_tocItem" data-tracking-will-navigate href="https://it.linkedin.com/learning/fondamenti-del-marketing-digitale/come-continuare-a-creare-competenze-nel-marketing-digitale?autoplay=true&trk=learning-course_tocItem" class="toc-item__link" aria-current="false"> <span class="a11y-text">(Bloccato)</span> <icon class="table-of-contents__item-status table-of-contents__item-status--locked" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cfu0devb5o77ym5x8vv0oilfz" data-svg-class-name="table-of-contents__item-status-svg--locked"></icon> <div class="table-of-contents__item-details"> <div class="table-of-contents__item-title"> Come continuare a creare competenze nel marketing digitale </div> <div class="table-of-contents__item-duration"> 59s </div> </div> </a> </li> </ul>  </div> </li> </ul> </section> </section> </main> <div class="pre-footer "> <div class="upsell-banner footer__upsell-link"> <div class="upsell-banner__content"> <h3 class="upsell-banner__headline"> Dedicati alla tua formazione. </h3> <p class="upsell-banner__copy"> Acquisisci le competenze imprenditoriali, tecniche e creative più richieste con l’aiuto degli esperti del settore. </p> <a href="http://it.linkedin.com/learning/subscription/products?courseSlug=fondamenti-del-marketing-digitale&destRedirectURL=https%3A%2F%2Fit%2Elinkedin%2Ecom%2Flearning%2Ffondamenti-del-marketing-digitale%2Fcome-ottimizzare-il-proprio-sito-web&trk=banner&upsellTrk=lil_upsell_banner_subscription" data-tracking-control-name="lil_upsell_banner_subscription" data-tracking-impression-name="lil_upsell_banner_subscription" data-litms-tracking-control-name="lil_upsell_banner_subscription" data-tracking-will-navigate class="upsell-banner__cta" data-test-live-footer-banner-sub-upsell> Inizia il mese gratuito </a> </div> </div> <section class="tw-linkster bg-cool-gray-20 browse-map" data-impression-id="learning-course_linkster" data-js-module-id="linkster"> <div class="max-w-screen-content-max-w w-full flex justify-between my-0 mx-auto mamabear:px-3 babybear:px-2 babybear:flex-col"> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Esplora gli argomenti commerciali </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/analisi-e-strategia-aziendale?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Analisi e strategia aziendale </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/assistenza-clienti?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Assistenza clienti </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/diversita-equita-e-inclusione-dei?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Diversità, equità, inclusione e appartenenza (DEIB) </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/finanza-e-contabilita?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Finanza e contabilità </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/formazione-e-istruzione?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Formazione e istruzione </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/gestione-dei-progetti?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Gestione dei progetti </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/leadership-e-gestione?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Leadership e gestione </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/marketing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Marketing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/risorse-umane?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Risorse umane </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/software-e-strumenti-aziendali?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Software e strumenti aziendali </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/sviluppo-della-carriera?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sviluppo della carriera </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/sviluppo-professionale?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Sviluppo professionale </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/vendite?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Vendite </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Vedi tutti i corsi commerciali" href="https://it.linkedin.com/learning/topics/azienda?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Vedi tutto </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Esplora gli argomenti creativi </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/esperienza-utente?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Esperienza utente </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/progettazione-grafica?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Progettazione grafica </a> </li> </ul> <a class="link tw-linkster-general-link" aria-label="Vedi tutti i corsi creativi" href="https://it.linkedin.com/learning/topics/creativo?trk=learning-course_browsemap_general-link" data-tracking-control-name="learning-course_browsemap_general-link" data-tracking-will-navigate> Vedi tutto </a> </div> <div class="flex-1 w-1/2 pt-2 pr-4 pb-4 pl-0 babybear:pb-2 babybear:w-full babybear:border-b-1 babybear:border-solid babybear:border-color-border-low-emphasis babybear:last:border-b-0"> <h3 class="text-md font-bold text-color-text leading-open"> Esplora gli argomenti tecnologici </h3> <ul class="my-1"> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/amministrazione-di-rete-e-di-sistema?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Amministrazione di rete e di sistema </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/cloud-computing?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cloud computing </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" href="https://it.linkedin.com/learning/topics/sicurezza?trk=learning-course_browsemap_link" data-js-module-id="link-column-link" data-tracking-control-name="learning-course_browsemap_link" data-tracking-will-navigate> Cybersecurity </a> </li> <li class="tw-link-column-item"> <a class="link tw-linkster-link" 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data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (Tedesco) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greco)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greco) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (Inglese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> English (Inglese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spagnolo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spagnolo) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persiano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persiano) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finlandese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finlandese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (Francese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (Francese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Ungherese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Ungherese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesiano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action 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focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Ebraico) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Giapponese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Giapponese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Coreano)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" 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lang="ms_MY"> Bahasa Malaysia (Malese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Olandese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Olandese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norvegese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norvegese) </button> </li> <li 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(Portoghese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portoghese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Rumeno)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Rumeno) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russo)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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