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</ul> </li> <li id="menu-item-20496" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-20496"><a href="https://nismonline.org/contact-us/">Contact Us</a></li> </ul> </nav> <div id="et_mobile_nav_menu"> <div class="mobile_nav closed"> <span class="select_page">Select Page</span> <span class="mobile_menu_bar mobile_menu_bar_toggle"></span> </div> </div> </div>  </div>  <div class="et_search_outer"> <div class="container et_search_form_container"> <form role="search" method="get" class="et-search-form" action="https://nismonline.org/"> <input type="search" class="et-search-field" placeholder="Search …" value="" name="s" title="Search for:" /> </form> <span class="et_close_search_field"></span> </div> </div> </header>  <div id="et-main-area"> <div id="main-content"> <article id="post-20387" class="post-20387 page type-page status-publish hentry"> <div class="entry-content"> <div id="sidebar-divibar" class="hiddenMainDiviBarsContainer"><script type="text/javascript">var divibars_settings = {};</script></div> <script type="text/javascript"> var ajaxurl = "https://nismonline.org/wp-admin/admin-ajax.php" , diviAjaxUrl = 'https://nismonline.org/wp-content/plugins/divi-bars/includes/ajax-handler-wp.php'; </script> <div id="et-boc" class="et-boc"> <div class="et-l et-l--post"> <div class="et_builder_inner_content et_pb_gutters3"><div class="et_pb_section et_pb_section_0 et_animated et_section_regular" > <div class="et_pb_row et_pb_row_0"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_0 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_0 et_pb_text_align_center et_pb_bg_layout_dark"> <div class="et_pb_text_inner"><h1>WHO WE ARE</h1></div> </div> <div class="et_pb_module et_pb_text et_pb_text_1 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p>The National Institute for Social Media (NISM) is dedicated to social media certification and education for professional social media practitioners. Our curriculum is designed by educators and leaders in digital marketing and communication to validate the core skills essential for success in the various vocations of social media. Not only does NISM offer exceptional education, it’s a life-long community for professional development, continuing education and sharing best practices.</p> <p>We set the industry standards for social certification and offer industry leading educational programs in social media to help students prepare for the NISM Social Media Strategist certification. In addition, NISM has now expanded internationally with strategic partners in Germany and the Middle East. </p></div> </div>  </div>  </div>  </div> <div class="et_pb_section et_pb_section_1 et_section_regular" > <div class="et_pb_row et_pb_row_1 et_animated et_pb_equal_columns et_pb_gutters2"> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_1 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_module et_pb_text et_pb_text_2 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Our Mission</h2> <p>In partnership with organizations and life-long learning enthusiasts we will create a community for professional development and set the standards for social media education, assessment, certification, and consulting.</p></div> </div>  </div> <div class="et_pb_with_border et_pb_column_1_2 et_pb_column et_pb_column_2 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_3 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Our Vision</h2> <p>The National Institute for Social Media will build a world-class credentialing body recognized for its achievements in education, consulting, and fostering a community of driven professionals with a joint passion towards creating exceptional relationships with customers.</p></div> </div>  </div>  </div>  </div> <div class="et_pb_section et_pb_section_2 et_section_regular" > <div class="et_pb_row et_pb_row_2 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_3 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_4 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Our Values</h2></div> </div>  </div>  </div> <div id="custom_accordion" class="et_pb_row et_pb_row_3 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_4 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_accordion et_pb_accordion_0"> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_0 et_pb_toggle_open"> <h4 class="et_pb_toggle_title">Trust</h4> <div class="et_pb_toggle_content clearfix"><p>Trust is a feeling of confidence in the work we do for our customers. It is earned through hard work, honesty and integrity for which we are always striving.</p></div>  </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_1 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Community</h4> <div class="et_pb_toggle_content clearfix"><p>We believe that in order to create a positive community we not only need to find ways to use our skills to support that community, but we also need to encourage others in our community to participate and be involved in all that we do.</p></div>  </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_2 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Respect</h4> <div class="et_pb_toggle_content clearfix"><p>Respect and esteem for others is one of the fundamental building blocks of any relationship. Not only do we treat others as we would expect to be treated, but we acknowledge and promote those who show excellence in the work that they do.</p></div>  </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_3 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Quality</h4> <div class="et_pb_toggle_content clearfix"><p>Our commitment to quality is second to none in our industry. We recognize that the value we provide to our customers hinges on that. Adherence to industry quality standards is our top priority in all that we do.</p></div>  </div> <div class="et_pb_toggle et_pb_module et_pb_accordion_item et_pb_accordion_item_4 et_pb_toggle_close"> <h4 class="et_pb_toggle_title">Lifelong Learning</h4> <div class="et_pb_toggle_content clearfix"><p>In a rapidly changing industry we realize that if we are not always learning, and helping our customers do the same, we will all fall behind. We promote and reward lifelong learning in all areas of our work.</p></div>  </div>  </div>  </div>  </div>  </div> <div class="et_pb_section et_pb_section_3 et_section_regular" > <div class="et_pb_row et_pb_row_4 et_animated"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_5 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_text et_pb_text_5 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><h2>Our History</h2></div> </div> <div class="et_pb_module et_pb_text et_pb_text_6 et_pb_text_align_center et_pb_bg_layout_light"> <div class="et_pb_text_inner"><p class="home-intro-text">The National Institute for Social Media (NISM) was founded in 2011, as the first organization to offer industry educational standards for the field social media. The founder of the organization, Eric Mills, partnered with psychometrics firm Assessment Systems Corporation (ASC) to assemble a committee of social media subject matter experts (the NISM Industry Advisory Committee) to begin the process of developing the first industry certification exam for social media professionals.</p> <p class="home-intro-text">From November 2011 – July 2012 NISM Industry Advisory Committee under the guidance of ASC conducted a national job study, and compiled industry data to create the first certification product to be released by NISM, the Social Media Strategist certification examination. The exam was piloted, and offered to the general public beginning in July of 2012. The current version of the NISM Social Media Strategist certification exam is 165 multiple-choice questions in six separate subject areas including; social media strategic planning, compliance & governance, social media marketing, project & campaign management, community management, and research & analytics.</p> <p class="home-intro-text">Since its release NISM has partnered with accredited colleges and universities across the United States to support their efforts to deliver high quality social media education and curriculum to their students, and to provide a stackable credential for those students to utilize in their efforts to enhance their career opportunities. In addition, NISM has now expanded internationally, partnering with the Social Media Club of Bahrain in Manama, Bahrain to provide the opportunity for students in the middle east to earn the NISM Social Media Strategist certification credential, and become NISM-certified.</p></div> </div>  </div>  </div>  </div> <div class="et_pb_section et_pb_section_4 et_section_regular" > <div class="et_pb_row et_pb_row_5 et_animated"> <div class="et_pb_column et_pb_column_1_2 et_pb_column_6 et_pb_css_mix_blend_mode_passthrough"> <div class="et_pb_button_module_wrapper et_pb_button_0_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_0 full-width-btn et_pb_bg_layout_dark" href="https://nismonline.org/leadership-team/">VIEW NISM TEAM</a> </div> </div> <div class="et_pb_column et_pb_column_1_2 et_pb_column_7 et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_button_module_wrapper et_pb_button_1_wrapper et_pb_button_alignment_left et_pb_module "> <a class="et_pb_button et_pb_button_1 full-width-btn et_pb_bg_layout_dark" href="https://nismonline.org/advisory-board/">VIEW ADVISORY COMMITTEE</a> </div> </div>  </div>  </div>  </div> </div> </div> </div>  </article>  </div>  <span class="et_pb_scroll_top et-pb-icon"></span> <footer data-wpr-lazyrender="1" id="main-footer"> <div class="container"> <div id="footer-widgets" class="clearfix"> <div class="footer-widget"><div id="text-11" class="fwidget et_pb_widget widget_text"> <div class="textwidget"><p><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="/wp-content/uploads/2017/03/NISM-transp-white.png" /><noscript><img decoding="async" src="/wp-content/uploads/2017/03/NISM-transp-white.png" /></noscript><br /> National Institute for Social Media<br /> PO Box 431<br /> Farmington, MN 55024<br /> <a href="tel:763-200-6476">763-200-(NISM) 6476</a></p> </div> </div> </div> <div class="footer-widget"> <div id="recent-posts-4" class="fwidget et_pb_widget widget_recent_entries"> <h4 class="title">RECENT POSTS</h4> <ul> <li> <a href="https://nismonline.org/the-secret-formula-kpis/">The Secret Formula? 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