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Marketing - Aurora

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- adsense: start - - --> <div class="ad p-2 ad--top-leaderboard hidden sm-block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1510380105517-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1510380105517-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> <!-- - - adsense: start - - --> <div class="ad p-2 ad--top-leaderboard block sm-hidden" aria-hidden="true"> <div class="js-ad mobileleaderboard-height clearfix" style="max-width:320px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1518611317921-0" class="ad__wrapper__slot" style="width:320px;position:absolute;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1518611317921-0'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> <header class="mb-4 stick theme--cream-light"> <div class="container-fluid mast mast--stick"> <div class="row no-gutters"> <div class="col-sm-4 col-12"> <div class="logo-container mb-2 ml-4 pl-2"> <a href="/web/20190120182942/https://aurora.dawn.com/" class=""> <h1 class="text-hide logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle size-three font-normal text-purple-dark m-0">Promoting excellence in advertising</h3> </div> </div> <div class="col-sm-2 col-12"></div> <div class="col-sm-6 col-12"> <div class="search-container absolute pin-r"> <div class="mt-1 float-left text-right"> <a target="_blank" href="https://web.archive.org/web/20190120182942/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20190120182942im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20190120182942/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20190120182942im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> <div class="search-box text-center hidden sm-inline-block"> <form accept-charset="utf-8" class="form-vertical" method="GET" action="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/search"> <input class="form-control" type="hidden" name="cx" value="partner-pub-8258178831251847:bv07ib-e2ch"> <input class="form-control" type="hidden" name="cof" value="FORID:10"> <input class="form-control" type="hidden" name="ie" value="UTF-8"> <div class="form-group required"><input class="form-control search col-offset-2 col-8 p-1 col-sm-12 m-1 text-grey border border-pink-light" placeholder="Search" required id="q" type="text" name="q"></div></form></div> </div> </div> </div> </div><!-- .container-fluid --> <div class="menu"> <ul class="nav nav--primary nav--responsive pl-2 text-center "> <li class="nav__item nav__item--the-dawn-of-advertising-1947-2017 "><a class="" href="/web/20190120182942/https://aurora.dawn.com/the-dawn-of-advertising-1947-2017">The Dawn Of Advertising (1947-2017)</a></li> <li class="nav__item nav__item--home "><a class="" href="/web/20190120182942/https://aurora.dawn.com/">Home</a></li> <li class="nav__item nav__item--recent "><a class="" href="/web/20190120182942/https://aurora.dawn.com/recent">Recent</a></li> <li class="nav__item nav__item--agencies "><a class="" href="/web/20190120182942/https://aurora.dawn.com/agencies">Agencies</a></li> <li class="nav__item nav__item--people "><a class="" href="/web/20190120182942/https://aurora.dawn.com/people">People</a></li> <li class="nav__item nav__item--marketing active "><a class="" href="/web/20190120182942/https://aurora.dawn.com/marketing">Marketing</a></li> <li class="nav__item nav__item--creative "><a class="" href="/web/20190120182942/https://aurora.dawn.com/creative">Creative</a></li> <li class="nav__item nav__item--media "><a class="" href="/web/20190120182942/https://aurora.dawn.com/media">Media</a></li> <li class="nav__item nav__item--trends "><a class="" href="/web/20190120182942/https://aurora.dawn.com/trends">Trends</a></li> </ul> </div> </header> <div class=""> <div class="content content--fullwidth p-0 p-sm-4 mx-auto my-0"> <main class="px-2 pb-2 mb-3"> <h2 class="badge size-ten font-light uppercase p-0 mb-4">Marketing</h2> <div class="row"> <div class="col-lg-7 col-12"> <div class="slideshow theme mb-4 md-slideshow-nav--visible slideshow--main " data-slick="{&quot;dots&quot;:true,&quot;dotsClass&quot;:&quot;slideshow__pager &quot;,&quot;asNavFor&quot;:null,&quot;cssEase&quot;:&quot;ease&quot;,&quot;speed&quot;:250,&quot;autoplaySpeed&quot;:6000,&quot;slidesToScroll&quot;:1,&quot;slidesToShow&quot;:1,&quot;fade&quot;:false,&quot;autoplay&quot;:true,&quot;infinite&quot;:true,&quot;responsive&quot;: [{&quot;breakpoint&quot;: 767,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}},{&quot;breakpoint&quot;: 575,&quot;settings&quot;: {&quot;slidesToShow&quot;: 1,&quot;slidesToScroll&quot;: 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">1</span> <!-- - - - article - - - --> <article class="box story " data-id="1143184" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1143184/driving-pakistans-agri-future"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/large/2018/09/5b8cd1d26cf8d.jpg" alt="Driving Pakistan’s agri future"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1143184" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1143184/driving-pakistans-agri-future" class="story__link"><strong>Driving Pakistan’s agri future</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">The potential of and challenges to Pakistani tractors. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow__slide slideshow__slide--horizontal" style=""> <span class="slideshow__slide__label">2</span> <!-- - - - article - - - --> <article class="box story " data-id="1142916" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142916/aotc-10-signs-of-tomorrow"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/large/2018/04/5ac7308e5df9b.jpg" alt="AOTC 1.0 – Signs of Tomorrow"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <!-- box/title large-center-normal-px:2 --> <h2 data-layout="story" data-id="1142916" class="story__title size-seven text-center font-normal px-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142916/aotc-10-signs-of-tomorrow" class="story__link"><strong>AOTC 1.0 – Signs of Tomorrow</strong> </a></h2> <!-- box/excerpt --> <div class="story__excerpt size-five text-center font-light px-2 pb-2">PAS and Kinetic join hands to host the AOTC 1.0 digital conference. </div> </article> <!-- - - - /article - - - --> </div> </div> </div> <div class="col-lg-5 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1142393" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142393/has-your-brand-found-its-purpose"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/thumbnail/2017/11/5a1cef9af3d6e.jpg" alt="Has your brand found its purpose?"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Brands" href="/web/20190120182942/https://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1142393" class="story__title size-five text-center font-light m-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142393/has-your-brand-found-its-purpose" class="story__link"><strong>Has your brand found its purpose?</strong></a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1141219" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results"><img src="https://web.archive.org/web/20190120182942im_/http://i.dawn.com/thumbnail/2015/09/560913d51eb1b.jpg" alt="&amp;quot;Show me a school that prides values over results&amp;quot;"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Feature" href="/web/20190120182942/https://aurora.dawn.com/marketing/feature" class="">Feature</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1141219" class="story__title size-five text-center font-light m-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141219/show-me-a-school-that-prides-values-over-results" class="story__link"><strong>&quot;Show me a school that prides values over results&quot;</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1142391" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142391/purpose-is-the-new-positioning"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/thumbnail/2017/09/59cbc28803114.jpg" alt="Purpose is the new positioning"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Brands" href="/web/20190120182942/https://aurora.dawn.com/marketing/brands" class="">Brands</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1142391" class="story__title size-five text-center font-light m-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142391/purpose-is-the-new-positioning" class="story__link"><strong>Purpose is the new positioning</strong></a></h2> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story theme mb-4 equalize" data-id="1141624" data-layout="story"> <!-- box/image --> <figure class="media media--stretch col-12 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141624/shes-not-buying-it"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/thumbnail/2016/12/585968929086b.jpg" alt="She’s not buying it"/></a></div> </figure> <div class="clearfix"></div> <!-- box/label --> <div class="text-center mt-4"> <span class="badge size-three text-center border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth "><a title="Opinion" href="/web/20190120182942/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> </div> <!-- box/title center-small-m:2-lighter --> <h2 data-layout="story" data-id="1141624" class="story__title size-five text-center font-light m-2 "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141624/shes-not-buying-it" class="story__link"><strong>She’s not buying it</strong></a></h2> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> </div></div> </div> <div class="col-12"> <div class="my-4 pt-4 pb-2"> <!-- - - adsense: start - - --> <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1455520357400-2'); });</script> </div> </div> </div> </div> <!-- - - adsense: end - - --> </div> </div> <div class="col-lg-8 col-12"> <div class=" slideshow--list mt-2"> <div class="clear--both"> <div class="slideshow--row__item active float-left" data-id="0" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1141500" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Opinion" href="/web/20190120182942/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1141500" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141500/the-object-of-my-affection" class="story__link"><strong>The Object of My Affection</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141500/the-object-of-my-affection"><img src="https://web.archive.org/web/20190120182942im_/http://i.dawn.com/medium/2016/06/5760ed7554fd6.jpg" alt="The Object of My Affection"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">Since time immemorial women have been at the vanguard of temptation. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="1" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142458" data-layout="story"> <!-- box/label --> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142458" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142458/victorias-secret" class="story__link"><strong>Victoria’s secret</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142458/victorias-secret"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/10/59e308094f37b.jpg" alt="Victoria’s secret"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">How shock, when used strategically, commands enormous attention and unequivocal opportunities for branding. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="2" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1141882" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Feature" href="/web/20190120182942/https://aurora.dawn.com/marketing/feature" class="">Feature</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1141882" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141882/the-rise-of-the-rickshaw" class="story__link"><strong>The rise of the rickshaw</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1141882/the-rise-of-the-rickshaw"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/03/58c330fadda98.jpg" alt="The rise of the rickshaw"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">How brands can maximise the benefits of rickshaw advertising. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="3" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142153" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Telecom" href="/web/20190120182942/https://aurora.dawn.com/marketing/telecom" class="">Telecom</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142153" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142153/telecoms-differentiating-by-making-a-difference" class="story__link"><strong>Telecoms: Differentiating by making a difference</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142153/telecoms-differentiating-by-making-a-difference"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/09/59cc7f7c1cfce.jpg" alt="Telecoms: Differentiating by making a difference"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">Why telecom companies need to apply imagination to their technology and marketing. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="4" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142302" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Launches" href="/web/20190120182942/https://aurora.dawn.com/recent/launches" class="">Launches</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142302" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142302/a-sound-idea" class="story__link"><strong>A sound idea</strong> </a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142302/a-sound-idea"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/09/59ae4a3ad6c3a.jpg" alt="A sound idea"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">Strepsils Stereo aims to bring the genre of A capella in Pakistan and promote quality music. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="5" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142141" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Opinion" href="/web/20190120182942/https://aurora.dawn.com/marketing/opinion" class="">Opinion</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142141" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142141/mirror-mirror-on-the-wall-whos-the-fairest-of-them-all" class="story__link"><strong>Mirror, mirror on the wall, who’s the fairest of them all?</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142141/mirror-mirror-on-the-wall-whos-the-fairest-of-them-all"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/08/598112f8493af.jpg" alt="Mirror, mirror on the wall, who’s the fairest of them all?"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">Skin tone versus self esteem; the challenge lies in the mindset. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="6" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142151" data-layout="story"> <!-- box/label --> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142151" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142151/how-to-become-a-challenger-brand" class="story__link"><strong>How to become a challenger brand</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142151/how-to-become-a-challenger-brand"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/08/59a3b5de50ce3.jpg" alt="How to become a challenger brand"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">Six guidelines on how new and small brands can beat strong and established players. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="7" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142287" data-layout="story"> <!-- box/label --> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142287" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country" class="story__link"><strong>My Pakistan: alternative narratives for a proud country</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142287/my-pakistan-alternative-narratives-for-a-proud-country"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/08/599d5bc16f93f.jpg" alt="My Pakistan: alternative narratives for a proud country"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">To create a positive image, stories about Pakistan’s art, culture, historical sites and music need to be promoted. </div> </article> <!-- - - - /article - - - --> </div> </div><div class="clear--both"> <div class="slideshow--row__item float-left" data-id="8" style="float:left;width:49%;margin-right:2%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142148" data-layout="story"> <!-- box/label --> <span class="badge size-three border-t border-r border-b border-l border-solid border-purple-darker hover-border-purple-darkest text-pink-lighter hover-text-pink-light p-one-eighth mb-2"><a title="Launches" href="/web/20190120182942/https://aurora.dawn.com/recent/launches" class="">Launches</a></span> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142148" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142148/tcs-launches-loyalty-cards" class="story__link"><strong>TCS launches loyalty cards</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142148/tcs-launches-loyalty-cards"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/08/59886229700b0.jpg" alt="TCS launches loyalty cards"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">The cards will provide hassle-free prepaid services to customers. </div> </article> <!-- - - - /article - - - --> </div> <div class="slideshow--row__item float-left" data-id="9" style="float:left;width:49%;"> <!-- - - - article - - - --> <article class="box story mb-4 p-2 theme equalize" data-id="1142147" data-layout="story"> <!-- box/label --> <!-- box/title normal-medium --> <h2 data-layout="story" data-id="1142147" class="story__title size-six font-normal "><a href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142147/carfirst-receives-pakistans-largest-series-a-funding" class="story__link"><strong>CarFirst receives Pakistan’s largest ‘Series A’ funding</strong></a></h2> <!-- box/image --> <figure class="media media--left media--stretch col-sm-6 col-12 mr-4 px-0 "> <div class="media__item "><a title="" href="https://web.archive.org/web/20190120182942/https://aurora.dawn.com/news/1142147/carfirst-receives-pakistans-largest-series-a-funding"><img src="https://web.archive.org/web/20190120182942im_/https://i.dawn.com/medium/2017/08/5982fb8cc13dd.jpg" alt="CarFirst receives Pakistan’s largest ‘Series A’ funding"/></a></div> </figure> <!-- box/excerpt --> <div class="story__excerpt size-three font-normal ">CarFirst aim to provide car sellers with a safe process to have their cars sold at a fair price within an hour. </div> </article> <!-- - 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