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Home & Roost - Improved Sales and Reduced Cost - Plug & Play
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Seeking to expand on their success, they approached Plug & Play for a new eCommerce solution and a digital marketing strategy.</p> </div> <dl class="points" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".9s"> <dt class="title">Lead time:</dt> <dd class="text">4 Months</dd> <dt class="title">Sector:</dt> <dd class="text">Retail</dd> <dt class="title">Target Type:</dt> <dd class="text">B2C</dd> <dt class="title">Demographic:</dt> <dd class="text">Family Consumers</dd> <dt class="title">Website Goal:</dt> <dd class="text">Increase Online Sales</dd> <dt class="title">Services:</dt> <dd class="text">eCommerce Web Design, Digital Marketing</dd> </dl> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including image component --><section class="component component-image -display-type-parallax " style="" data-scrollax-parent="true" > <div class="image pnp-bg full-height parallax" data-scrollax="properties: { 'translateY': '200px' }" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/HR-Multi-Screen.jpg"> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text -two_columns v-padding" style=""> <div class="inner"> <dl class="list" data-pnp-animate="fadeInLeft"> <dt class="title">Scope</dt> <dd class="content"><ul> <li><a href="https://www.plugandplaydesign.co.uk/custom-web-design-agency/">Custom Design</a></li> <li><a href="https://www.plugandplaydesign.co.uk/woocommerce-agency/">WooCommerce</a></li> <li><a href="https://www.plugandplaydesign.co.uk/wordpress-agency-london/">WordPress</a></li> <li><a href="https://www.plugandplaydesign.co.uk/brand-development-agency/">Branding</a></li> <li><a href="https://www.plugandplaydesign.co.uk/seo-agency/">Search Engine Optimisation</a></li> <li><a href="https://www.plugandplaydesign.co.uk/ppc-agency/">Pay Per Click</a></li> <li><a href="https://www.plugandplaydesign.co.uk/cro-agency-uk/">Conversion Rate Optimisation</a></li> <li>Facebook Ads</li> <li><a href="https://www.plugandplaydesign.co.uk/ppc-agency/">Google Shopping</a></li> </ul> </dd> </dl> <dl class="list" data-pnp-animate="fadeInLeft" data-pnp-animation-delay=".15s"> <dt class="title">Resource</dt> <dd class="content"><ul> <li>1x Marketing Strategist</li> <li>2x Digital Marketing Specialists</li> <li>1x Website Designer</li> <li>1x Front-End Programmer</li> <li>1x Back-End Programmer</li> <li>1x Project Manager</li> <li>1x Quality Assurance Tester</li> </ul> </dd> </dl> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text -large text-light" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Post-launch website results</h2> <p>In order to drive revenue for Home and Roost, we focused on delivering material improvements to their <a href="https://www.plugandplaydesign.co.uk/seo-agency/">organic Google keyword positions</a>, <a href="https://www.plugandplaydesign.co.uk/cro-agency-uk/">eCommerce conversion rate</a> and <a href="https://www.plugandplaydesign.co.uk/ppc-agency/">Google Ad campaigns</a>.</p> </div> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" background-color: #1e1f24;"> <div class=" container -medium "> <div class="row thirds-layout"> <div class="col-sm-4"> <!-- Including countdown component --><div class='component-countdown number text-light' data-from='1' data-to='88' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>88</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in eCommerce transactions as tracked by Google Analytics.</div> </div> </div> <div class="col-sm-4"> <!-- Including countdown component --><div class='component-countdown number text-light' data-from='1' data-to='76' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>76</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in website revenue as tracked by Google Analytics.</div> </div> </div> <div class="col-sm-4"> <!-- Including countdown component --><div class='component-countdown number text-light' data-from='1' data-to='106' data-duration='1000'> <div class='inner'> <span class='prefix'>+</span> <span class='num-container'> <span class='num'>1</span> <span class='num-hidden'>106</span> </span> <span class='suffix'>%</span> </div> <div class='sub-text'>Increase in organic traffic as tracked by Google Analytcis.</div> </div> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <h2 class="heading8">Challenge</h2> <p>When we started work with Home & Roost their PPC was struggling with high costs and lower than expected returns. Their website SEO was also experiencing issues with page speed, lack of content and poor keyword targeting. We overhauled their digital marketing strategy and rebuilt their website, delivering a significant return on investment.</p> <p><a class="btn -medium-grey -external-link" href="https://homeandroost.co.uk/" target="_blank" rel="nofollow noopener">View site</a></p> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including showcase component --> <section class="component component-showcase -showcase_long_image" style=""> <div class="inner v-padding" style=""> <div class="showcase-container"> <div class="image-container "> <img class="image image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20998%202685'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/HR-Product-Page.jpg" alt="Full length image of a product page on the walls and floors website" height="2685" width="998" /> </div> <div class="content-container"> <h3 class="showcase-header" data-pnp-animate="fadeInRight"> Google Ads and conversion rate optimisation </h3> <div class="showcase-content content" data-pnp-animate="fadeInRight" data-pnp-animation-delay=".3s"> <p>After an initial review of Home & Roost’s existing Google Ads account we realised that we needed to rebuild their campaigns from the ground up. Within a few months we were able to demonstrate that we had increased their revenue from <a href="https://www.plugandplaydesign.co.uk/ppc-agency/">PPC</a> visitors by more than 146%. We achieved this by reducing their CPC (Cost Per Click) by 52% and increasing their <a href="https://www.plugandplaydesign.co.uk/cro-agency-uk/">PPC eCommerce conversion rate</a> by 50%.</p> <p> </p> </div> </div> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-dark-grey -hr" style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including graph component --> <section class="component component-graph text-light" data-pnp-animate="statAnimation" data-pnp-animation-offset="40%" style=""> <h2 class="heading2 heading">Post-launch keyword results</h2> <div class="graph-svg"> <?xml version="1.0" encoding="utf-8"?> <!-- Generator: Adobe Illustrator 23.0.1, SVG Export Plug-In . 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1158.125 853)" class="st1hr st2hr st3hr">#21-50</text> <text transform="matrix(1 0 0 1 1368.2059 853)" class="st1hr st2hr st3hr">#51+</text> </g> </svg> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" background-color: #202226;"> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text -testimonial2 text-light" style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <div class="image-container"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20364%20364'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Home-and-Roost-Logo.png" alt="Home and Roost Logo" height="364" width="364" /> </div> </div> <blockquote class="quote-container"> <div class="heading2 content" data-pnp-animate="fadeIn"> <p>“Working with the team at Plug & Play has been a pleasure, their professional and positive attitude to whatever you throw at them is refreshing and from past experience most welcome. P&P’s desire to understand our business from the start of our relationship has enabled us to grow into new areas of the market we hadn’t considered before.</p> <p>We see Plug and Play as part of our business family rather than an agency we use and look forward to the future as we go from strength to strength.”</p> </div> <div class="author content"> <div class="author-image" data-pnp-animate="fadeIn"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20364%20364'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Home-and-Roost-Logo.png" alt="Home and Roost Logo" height="364" width="364" /> </div> <div class="author-name" data-pnp-animate="fadeIn"> <p>Alan Brimm, Home and Roost, Director</p> </div> </div> </blockquote> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including image component --><section class="component component-image -collage -image_collage11 " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201244'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/HR-iPhone-1-1.jpg" alt="responsive woocommerce website design" height="1244" width="700" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201246'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/HR-iPhone-2-1.jpg" alt="eCommerce web design" height="1246" width="700" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20700%201245'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/HR-iPhone-3-1.jpg" alt="woocommerce website development" height="1245" width="700" /> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text -large" style=""> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading8">Improving display advertising</h2> <p>When we initially took control of the Home & Roost <a href="https://www.plugandplaydesign.co.uk/ppc-agency/">display advertising</a> it was struggling with high costs, low click volume and poor audience targeting.</p> <p>Following our work, year on year impressions were up more than 13%, clicks grew by more than 874% and the click through rate was up by about 758%. All of this was achieved with a negligible increase in the budget.</p> </div> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg " style=" background-color: #e65401;"> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including checkerboard component --> <section> <div class="component row component-checkerboard text-lightno-gutter" style="" > <div class="col-xs-12 col-sm-5 col-lg-6 checkerboard-panel -image pnp-bg"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20927%201294'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/04/h_and_r_iphone.png" alt="" height="1294" width="927" /> </div> <div class="col-xs-12 col-sm-7 col-lg-6 checkerboard-panel -text "> <div class="inner"> <div class="content -ignore-mob-colour" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".3s"> <h2 class="heading8">SEO optimised</h2> <p>We helped Home and Roost improve their rankings by targeting valuable organic keywords that would drive sales. We assigned a keyword focus for each page and generated new engaging content. We created product page content to encourage <a href="https://www.plugandplaydesign.co.uk/seo-agency/">search engine rankings</a> and drive conversions.</p> </div> </div> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <!-- Including text component --><section class="component component-text -large" style=" padding-top: 9%;padding-bottom: 4%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading1">Related work</h2> </div> </div> </div> </section> </div> </div> </div> </div> <!-- Including layout component --> <div class="component layout negative-margin pnp-bg bg-colour-case_study-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <!-- Including call-to-action component --> <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/walls-and-floors/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '10%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20848%20794'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Walls-and-Floors-c2a.jpg" alt="a well tiled bathroom" height="794" width="848" data-pnp-animate='fadeInSlow'/> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Walls and Floors</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A large Magento eCommerce website for an established retailer</p> </div> </div> </a> </div> </div> </div> <div class="col-xs-12 col-right-side col-sm-6"> <!-- Including call-to-action component --> <div class="component row no-gutter component-call-to-action -bottom" style="" data-pnp-animate="slideUpSlow" > <div class="col-xs-12"> <a href="https://www.plugandplaydesign.co.uk/luxury-ecommerce-website/" class="inner" data-scrollax-parent="true"> <div class="image-container"> <div data-scrollax="properties: { 'translateY': '10%' }"> <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201000%20930'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2020/06/Daylight-Menu@2x-short.jpg" alt="" height="930" width="1000" data-pnp-animate='fadeInSlow'/> </div> </div> <div class="content-container"> <div class="heading heading3" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".2s"> <p>Daylight</p> </div> <div class="content" data-pnp-animate="fadeInBottom" data-pnp-animation-delay=".4s"> <p>A multilingual website to manage international eCommerce.</p> </div> </div> </a> </div> </div> </div> </div> </div> </div> </div> <!-- Including footer component --><footer class="site-footer -multi-columned"> <div class="footer-cta"> <div class="cta"> <div class="content" data-pnp-animate-inner="fadeInLeft"> <p class="heading heading1">Your Project?<br /> <span class="lighter">Let’s talk.</span></p> </div> <div class="component-form"> <div class="form-container" id="footer-form"> <form class="contact-form autofill-meta" data-form-type="contact" data-nonce="faf5213ff9" method="post"> <div class="form-group"> <input type="text" class="form-control" name="full_name" data-validation="required" placeholder="Name*"> </div> <div class="form-group"> <input type="email" class="form-control" name="email" data-validation="required,email" placeholder="Email*"> </div> <div class="form-group"> <input type="text" class="form-control" name="telephone" data-validation="required" placeholder="Number*"> </div> <div class="form-group"> <input type="text" class="form-control -file-upload" name="file_upload" placeholder="Upload File" readonly="readonly"> <i class="ion-android-attach attachment"></i> <i class="ion-android-close remove-file"></i> <div class="file-progress-bar"></div> </div> <div class="form-group textarea-container"> <textarea class="form-control autogrow -autogrowme" name="message" placeholder="Message"></textarea> </div> <div class="form-group"> <div class="checkbox-container"> <input type="checkbox" id="gdpr_664283" class="accept_gdpr" value="1"> <label for="gdpr_664283"> I understand that Plug & Play will securely hold my data in accordance with their <a href="https://www.plugandplaydesign.co.uk/privacy-policy/" target="_blank" rel="noopener">Privacy Policy</a>. </label> </div> </div> <div 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