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width="1920" height="1080" src="https://orusmedia.es/wp-content/uploads/2019/02/webdesign.png" class="attachment-full size-full wp-post-image" alt="" loading="lazy" itemprop="image" srcset="https://orusmedia.es/wp-content/uploads/2019/02/webdesign.png 1920w, https://orusmedia.es/wp-content/uploads/2019/02/webdesign-300x169.png 300w, https://orusmedia.es/wp-content/uploads/2019/02/webdesign-1024x576.png 1024w, https://orusmedia.es/wp-content/uploads/2019/02/webdesign-768x432.png 768w, https://orusmedia.es/wp-content/uploads/2019/02/webdesign-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /> </div> <header class="entry-header" aria-label="Contenido"> <h1 class="entry-title" itemprop="headline">¿Qué le falta a mi web?</h1> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2024-01-11T16:33:54+00:00" itemprop="dateModified">11 enero, 2024</time><time class="entry-date published" datetime="2019-02-25T16:19:56+00:00" itemprop="datePublished">25 febrero, 2019</time></span> <span class="byline">por <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://orusmedia.es/author/admin/" title="Ver todas las entradas de admin" rel="author" itemprop="url"><span class="author-name" itemprop="name">admin</span></a></span></span> </div> </header> <div class="entry-content" itemprop="text"> <p><b><img loading="lazy" class="alignleft wp-image-25765 size-full" src="https://orusmedia.es/wp-content/uploads/2019/02/web.png" alt="" width="1920" height="1080" srcset="https://orusmedia.es/wp-content/uploads/2019/02/web.png 1920w, https://orusmedia.es/wp-content/uploads/2019/02/web-300x169.png 300w, https://orusmedia.es/wp-content/uploads/2019/02/web-1024x576.png 1024w, https://orusmedia.es/wp-content/uploads/2019/02/web-768x432.png 768w, https://orusmedia.es/wp-content/uploads/2019/02/web-1536x864.png 1536w" sizes="(max-width: 1920px) 100vw, 1920px" />Te has levantado hoy y </b><b>h</b><b>as decidido que irías a visitar la página de Google para contemplar lo bonita que era.</b> Y después, has visitado otras tantas páginas web por que es algo emocionante… ¿No…? ¡Ni tú, ni nadie! Vamos a visitar la página de Google porque nos permite encontrar información. Y lo hace muy bien. No tenemos ni idea de <i>quiénes son</i>, <i>dónde encontrarlo</i><i>s</i>, <i>quiénes son sus clientes</i>… ni nos importa. Vamos a solucionar nuestros problemas y confiamos en ellos ciegamente.</p> <p><b>¿Has pensado a qué viene la gente a tu web?</b> ¿Crees que tu página ofrece lo que busca la gente que te visita? ¿Crees que los contenidos cumplen sus expectativas…?</p> <p>Sin duda alguna, la parte más importante de una web es la página de aterrizaje. Puede ser la página home pero no tiene por qué. <b>Los usuarios que llegan a nuestro sitio, lo hacen en busca de algo y hemos de ser capaces de darle ese algo de forma fácil. </b>Hay dos maneras principales de llegar a una web, mediante una búsqueda de Google o mediante un enlace de una promoción (de esto hablaremos en otro post)<br /> El usuario se ha convertido en el centro de cualquier planteamiento de comunicación online y por ello, a la hora de plantear nuestra web hemos de poner en el centro a las personas que vienen a visitarnos y sus necesidades y problemáticas. <b>La Arquitectura de la Información de un sitio web pone en el centro al usuario</b> y desarrolla los medios necesarios para que pueda cumplir sus objetivos mediante itinerarios que lo facilitan.</p> <div class='yarpp yarpp-related yarpp-related-website yarpp-template-thumbnails'>  <h3>Entradas relacionadas:</h3> <div class="yarpp-thumbnails-horizontal"> <a class='yarpp-thumbnail' rel='norewrite' 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web?'> <img width="120" height="80" src="https://orusmedia.es/wp-content/uploads/2018/05/sergei-akulich-564980-unsplash.jpg" class="attachment-yarpp-thumbnail size-yarpp-thumbnail wp-post-image" alt="" loading="lazy" data-pin-nopin="true" srcset="https://orusmedia.es/wp-content/uploads/2018/05/sergei-akulich-564980-unsplash.jpg 1024w, https://orusmedia.es/wp-content/uploads/2018/05/sergei-akulich-564980-unsplash-300x200.jpg 300w, https://orusmedia.es/wp-content/uploads/2018/05/sergei-akulich-564980-unsplash-768x512.jpg 768w, https://orusmedia.es/wp-content/uploads/2018/05/sergei-akulich-564980-unsplash-600x400.jpg 600w" sizes="(max-width: 120px) 100vw, 120px" /><span class="yarpp-thumbnail-title">¿Cuantas visitas tiene mi web?</span></a> </div> </div> </div> <footer class="entry-meta" aria-label="Meta de entradas"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path 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