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<div class='cts__artImgCont'> <img alt='Sustainable Washable Labels Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534331/534331_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Washable Labels </div> </div> </a><a href='/innovation/henkel' class='cts__art'> <div class='cts__artImgCont'> <img alt='Wash-Off Product Adhesives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534329/534329_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Wash-Off Product Adhesives </div> </div> </a><a href='/innovation/upm-raflatac-1' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recyclable Paper Soap Labels Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/534/534264/534264_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recyclable Paper Soap Labels </div> </div> </a><a 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Sustainable Toilet Blocks </div> </div> </a><a href='/innovation/wastefree-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Waste-Free Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/405/405882/405882_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Waste-Free Packaging </div> </div> </a><a href='/innovation/montbest' class='cts__art'> <div class='cts__artImgCont'> <img alt='Labelless Water Bottles Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493596/493596_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Labelless Water Bottles </div> </div> </a><a href='/innovation/orlandi' class='cts__art'> <div class='cts__artImgCont'> <img alt='Heat-Sealable Paper-Wrap Materials Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/531/531771/531771_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Heat-Sealable Paper-Wrap Materials </div> </div> </a><a href='/innovation/eco-friendly-detergent' class='cts__art'> <div class='cts__artImgCont'> <img alt='D2C Eco Detergents Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/408/408694/408694_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> D2C Eco Detergents </div> </div> </a><a href='/innovation/melodea' class='cts__art'> <div class='cts__artImgCont'> <img alt='Eco-Friendly Product Coatings Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/502/502767/502767_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Eco-Friendly Product Coatings </div> </div> </a><a href='/innovation/packaging-by-ecoclean' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Liquids Packaging Article Thubnail' 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</a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Wash-Away Product Labels Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/534/wa-769-adhesive.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Wausau Coated Products Launched the 'WA-769' Dissolvable Adhesive</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Colin96'>Colin Smith — May 17, 2024</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.labelsandlabeling.com/news/substrates-adhesives/wausau-coated-products-launches-wash-away-adhesive' class='ctsa__ref' rel='nofollow noreferrer'>labelsandlabeling</a> & <a target=_blank href='https://www.wausaucoated.com/' class='ctsa__ref' rel='nofollow noreferrer'>wausaucoated</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='It’s NOT about going carbon neutral anymore Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-geo-zero-icon2.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>It’s NOT about going carbon neutral anymore</div> </a></div> <p class='cts__p'>Wausau Coated Products has introduced 'WA-769,' a new wash-away adhesive solution designed to address the growing demand for eco-friendly packaging options. WA-769 is an emulsion acrylic permanent adhesive that exhibits strong initial tack and reliable adhesion to a variety of surfaces. It is particularly effective on dry glass and non-porous surfaces, making it an ideal choice for labeling applications where bottles are returned and reused. </p><p class='cts__p'>The adhesive’s wash-away properties are activated in warm water, with a minimum temperature of 110°F, for at least three minutes. The removability of the adhesive is influenced by factors such as the substrate, water temperature, additives, and dwell time. WA-769 is offered on two popular roll label facestocks: 70# Bright White Felt with 30% post-consumer waste (PCW) and Wet Strength (WS), and 60# Estate Label® #8 Vellum with WS.</p><p class='cts__p'>Wausau Coated Products has not publicly disclosed specific figures for WA-769, as it typically works with bulk deals and retail partnerships. However, the adhesive is available on the aforementioned facestocks, which are among the company’s most popular offerings. These products are particularly suited for facilities that prioritize the reuse of glass packaging. The combination of wash-away adhesive properties and wet strength ensures that labels remain intact even when immersed in ice buckets. For detailed pricing, potential customers are encouraged to contact Wausau Coated Products directly. The company’s distribution network spans the USA, Mexico, Central and South America, the Caribbean, New Zealand, and Australia, ensuring broad availability for this innovative adhesive solution.</p><p class='cts__p'>Image Credit: Wausau Coated Products </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/harpic' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Toilet Blocks Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/521/521153/521153_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Toilet Blocks </div> </div> 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