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The Value of WordPress: The First Study of the WordPress Economy
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(orientation:portrait){.fl-node-60abdc900f1c9.fl-row-full-height > .fl-row-content-wrap {min-height: 1024px;}}@media all and (device-width: 1024px) and (device-height: 768px) and (orientation:landscape){.fl-node-60abdc900f1c9.fl-row-full-height > .fl-row-content-wrap {min-height: 768px;}}@media screen and (device-aspect-ratio: 40/71) {.fl-node-60abdc900f1c9.fl-row-full-height > .fl-row-content-wrap {min-height: 500px;}}.fl-node-60abdc900f1c9 .fl-row-content {max-width: 1170px;}.fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap, .fl-node-60ac095b9c948.fl-row-custom-height > .fl-row-content-wrap {display: -webkit-box;display: -webkit-flex;display: -ms-flexbox;display: flex;}.fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap {min-height: 100vh;}.fl-node-60ac095b9c948.fl-row-custom-height > .fl-row-content-wrap {min-height: 0;}.fl-builder-edit .fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap {min-height: calc( 100vh - 48px );}@media all and (device-width: 768px) and (device-height: 1024px) and (orientation:portrait){.fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap {min-height: 1024px;}}@media all and (device-width: 1024px) and (device-height: 768px) and (orientation:landscape){.fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap {min-height: 768px;}}@media screen and (device-aspect-ratio: 40/71) {.fl-node-60ac095b9c948.fl-row-full-height > .fl-row-content-wrap {min-height: 500px;}} .fl-node-60ac095b9c948 > .fl-row-content-wrap {padding-top:0px;}.fl-node-60abe13383788.fl-row-full-height > .fl-row-content-wrap, .fl-node-60abe13383788.fl-row-custom-height > .fl-row-content-wrap {display: -webkit-box;display: -webkit-flex;display: -ms-flexbox;display: flex;}.fl-node-60abe13383788.fl-row-full-height > .fl-row-content-wrap {min-height: 100vh;}.fl-node-60abe13383788.fl-row-custom-height > .fl-row-content-wrap {min-height: 0;}.fl-builder-edit .fl-node-60abe13383788.fl-row-full-height > 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.section-footer__widget-title, .site-footer__menu .section-footer__menu h2.section-footer__title{ font-family:inter, helvetica, sans serif!important; font-weight:700!important; } /* End Footer */ /*--- End Text Styling ---*/ .resource-center-sidebar__custom-widget .resource-center-sidebar__title { margin: 0; } .resource-center-sidebar__custom-widget { padding: 0; } .bottomctabop .fl-row-content-wrap:before{ background-color:transparent!important; } /* Buttons */ .button-group>.button, .button-group>[type=button], .button-group>[type=submit], .button-group>button, .nav-cta, .tile--support .button { border-radius: 50px; text-transform: none!important; } .button, .nav__interactive .search-submit, [type=button], [type=submit], button { text-transform: none !important; } @media (min-width: 767px) { .button-group>.button{ margin:0 20px 20px 0!important; } } .button--lapis-white, .button--sunset-mirage, .button--tiffany-mirage{ border-radius:50px; } .hbspt-form .hs_submit .actions input{ border-radius:50px; } .form-submit .button--tiffany-mirage { background-color: #0076dc; border-color: #0076dc; } .form-submit:hover .button--tiffany-mirage { background-color: #002447; border-color: #002447; } /* End Buttons */ /* Links */ a{ color:#002447; } a:hover{ color:#006bd6; } /* End Links */ /* Blog BOP */ .widget-wrapper--interrupter{ background:#1F2426!important; color: #ffffff; } .widget-wrapper--interrupter a{ color:#ffffff!important; } .widget-wrapper--interrupter .widget { margin-bottom: 0; margin-right: 20px; padding: 20px; } .widget-wrapper--interrupter .widget-area { padding: 40px 0; } .widget-wrapper--interrupter { background-image: url(https://wpengine.com/wp-content/uploads/2017/11/logo-poof-1500x833.jpeg)!important; background-size: cover!important; background-repeat: no-repeat!important; color: #ffffff; background-position:center!important; } .hbspt-form .hs_submit .actions input { width: auto!important; } .widget-wrapper--interrupter .hbspt-form label .hs-form-required { color: #ffffff; } .widget-wrapper--interrupter .widget p { font-size: 1.375rem; } @media (max-width: 768px){ .hbspt-form .hs_submit .actions input { width: 90%!important; } .widget-wrapper--interrupter .widget p { font-size: 1rem!important; } .cta-block__title-description p { font-size: 1rem!important; } .fl-row-bg-lazy-photo.bg-scheme--light-text:not(.fl-row-bg-overlay):not(.no-overlay) .fl-row-content-wrap { background-image: url(https://wpengine.com/wp-content/uploads/2017/11/logo-poof-1500x833.jpeg)!important; background-size: cover!important; background-repeat: no-repeat!important; background-position:center!important; } } /* Custom Sidebar Edits */ .resource-center-sidebar__custom-widget .resource-center-sidebar__title { border-radius: 10px 10px 0 0; } .resource-center-sidebar__custom-widget { border-radius: 10px !important; padding-bottom:10px; } .resource-center-sidebar__custom-widget input[type=email], .resource-center-sidebar__custom-widget input[type=text], .resource-center-sidebar__custom-widget input[type=tel], .resource-center-sidebar__custom-widget .select2-selection--single { border-radius:8px; } .resource-center-sidebar__custom-widget{ } .resource-center-sidebar__content{ padding:30px; } .resource-center-hs-form button, .resource-center-hs-form input[type=submit] { -webkit-appearance: none; background-color: #0076dc; border-color: #0076dc; border-radius: 50px; text-transform: capitalize; } input[type="checkbox" i] { background-color:#ffffff; } .resource-single-callout__cover { border-radius: 20px; } /*----Sidebar Ad 2024---*/ /*This hides the blue ad */ .block-area-120083{ display: none; } #block-7 { /*display:none;*/ padding:0px !important; border-radius: 32px; box-shadow: none; } #block-7 .widget-wrapper--resource-sidebar .widget{ padding:0px !important; } #block-7 .button--lapis-white{ width: 100%; } #block-7 .wp-block-cover { padding: 32px 40px !important; border-radius: 32px; padding-top: 16px !important; } #block-7 .widget-wrapper--resource-sidebar .widget{ box-shadow: none; } @media screen and (min-width: 1140px){ #block-7 .widget-wrapper--resource-sidebar .widget{ padding:0px !important; } } @media screen and (min-width: 768px){ #block-7 .widget-wrapper--resource-sidebar .widget{ padding:0px !important; } } /* End Custom Sidebar Edits */ /* ------ 5/22/24 Brand Refresh ------ */ .page-header { background: #0ecad4; background: linear-gradient(141deg, #006BD6, #0ecad4)!important; color: #fff; } body.single-post .entry-wrapper h3 { background-clip: text !important; background: #002837; } body.single-post .entry-content a, .widget--top_blog_categories_widget a { color:#0076dc!important; } @media screen and (min-width: 960px) { body.single-post .entry-wrapper h3 { border-left:0!important; text-align:left!important; } body.single-post .entry-header { padding-left: 40px!important; padding-right: 100px; } body.single-post .entry-content { padding-left:40px!important; padding-right:40px!important; } body.single-post .posts_nav_label { padding-left:40px; padding-right:40px; } body.single-post .navigation.post-navigation { padding-left: 40px!important; padding-right: 40px!important; } body.single-post #comments { padding-left: 40px; padding-right: 80px; } body.single-post #comments { padding-left: 40px; padding-right: 40px; } } /* ------ Video Responsive Code for Blogs July6 ------ */ .youtube-video { aspect-ratio: 16 / 9; width: 100%; } /* ------ March 6 Plans Experiment - Tilley/Kelsey ------ */ .page-id-141191 #site-navigation, .page-id-141191 #secondary-navigation, .page-id-141191 #mobile-navigation, .page-id-141191 #wpe-site-header__mobile-navigation-toggle, .page-id-141191 .site-footer__widget-areas{ display:none!important; } @media (max-width: 1070px) { .page-id-141191 #masthead.site-header { box-shadow: none!important; margin-top: 20px; } } @media (max-width: 1070px) { .page-id-141191 #masthead.site-header+#content { margin-top: 0; } } .page-id-141191 .site-logo { flex: none; } /* --- End March 6 ---*/ /*------ Remove when Web3 Plans page launches ------*/ .wp-block-wpengine-plans .hosting__details .slider-box img.icon-img { display: inline-block!important; } /*------ End Remove when Web3 Plans page launches ------*/ .header-scheme--dark .nav__icon.login svg { filter: invert(100%) sepia(39%) saturate(2%) hue-rotate(300deg) brightness(1000%) contrast(101%); } /* ------ OCT CyberWeekend Plans Hero ------ */ .cyberplansbannerbackground{ background: linear-gradient(180deg, #007FEA 0%, #005BA9 100%); display:none; } .cyberplansbanner{ vertical-align:center; } .cyberplansbanner .wp-block-image {margin:1em 0 0!important; } @media (max-width: 781px) { .cyberplansbannerright{ display:none!important; } .cyberplansbannerleft{ text-align: center; padding: 20px 0; } .cyberplansbannercontainer{ margin-top:-80px; } } /* ------ NOV CyberWeekend Plans Hero ------ */ .novcyberweekendbanner{ display: flex; align-items: center; justify-content: center; } .novcyberweekendbanner .wp-block-image { margin:0 0 0!important; } .nov-cyber-week-banner--full-size { display:block!important; } .nov-cyber-week-banner--mobile { display:none!important; } @media (max-width: 780px) { .nov-cyber-week-banner--full-size { display:none!important; } .nov-cyber-week-banner--mobile { display:block!important; } } /* ------ Plans Page padding override ------ */ @media (max-width: 1070px) { body.page-id-122334 .site-content { padding-top: 0px; } } /* ------ CTA Buttons Stacked on Tablet ------ */ @media (min-width: 768px) and (max-width: 999px){ .button-group .button { margin: 10px 20px; padding-right: 100px; padding-left: 100px; } } /*------ Buy Now Page 60-day Footer Fix ------*/ .sixtyday { z-index:0; } /*------ Platform Button Nav Overlay ------*/ .platformnavbutton{ background: rgba(0,40,56,.35); } /*------ Video Lightbox Modal Styling ------*/ .mfp-wrap.fl-video-lightbox-wrap .mfp-close, .mfp-wrap.fl-video-lightbox-wrap .mfp-close:hover { color: #FFF!important; right: -44px!important; top: -40px!important; } .mfp-close { height: 44px; position: absolute; opacity: 1; font-style: normal; font-family: Arial,Baskerville,monospace; } .mfp-close:hover { opacity: .65; } .mfp-iframe-scaler [type=button] { font-size: 3rem!important; } .fl-video-lightbox-wrap .mfp-iframe-scaler iframe { left: 0%; height: 100%; top: 0%; width: 100%; border:0!important; } /*------ End Video Lightbox Modal Styling ------*/ /*--- Blog Post Custom Widget CTA CSS---*/ #custom_html-3, #custom_html-4, #custom_html-5, #custom_html-6, #custom_html-7, #custom_html-8, #custom_html-9, #custom_html-16 { padding: 0 !important; } #custom_html-7, #custom_html-8, #custom_html-9 { display: none; } #custom_html-5 { margin-bottom: 40px; } #cta_widget-9 p { text-shadow: 0px 0px 5px rgba(0, 0, 0, 0.7); } /*--- End Custom CSS ---*/ /*--- Custom CTA Padding Fix CSS ---*/ @media (min-width: 768px){ .wp-block-cover { padding: 40px!important; } } /*--- Custom CTA Padding Fix CSS ---*/ /*--- EU Sites Blog Opt-in fix ---*/ .wpe-field__fieldset.group__eu_opt_in .wpe-field__description, .wpe-field__fieldset.group__eu_opt_in .wpe-field__controls { background-color: transparent; width: 100% !important; } /*--- EU Sites Blog Opt-in fix ---*/ /*--- Header height adjust for mega ---*/ /*------ Tweak in-page subnav when OptinMonster Marbar exists ------*/ html.om-position-floating-top body.has-mega-menu #in-page-nav-menu { top: 132px; } /*------ /Tweak in-page subnav when OptinMonster Marbar exists ------*/ /*------ Remove plus sign underlines in accordion components ------*/ .fl-accordion-button:hover .fl-accordion-button-label, .fl-accordion-button:focus .fl-accordion-button-label { text-decoration: underline; } .fl-accordion-button-icon { text-decoration: none; } /*------ /Remove plus sign underlines in accordion components ------*/ /* Author: Tyler Stokes ** theme.json color quick fix */ .has-mirage-background-color { background: #002838; } /* -- Blog Form Privacy Consent fix ---- */ .widget-wrapper--resource-sidebar .blog-subscribe .wpe-field[data-name='eu_opt_in'] .group__eu_opt_in { color: #002938; } /*-- Instagram Link In Bio Page Styles --*/ #post-154128 .resource-center-sidebar { position: relative; top: 190px; display: none !important; } #post-154128 .resource-center-content__entry-meta{ display:none; } #post-154128 .resource-center-content .entry-title{ text-align: center; } /*Instagram Link In Bio Post Cards*/ #post-154128 .resource-center-content figcaption { font-style: normal; text-align: center; padding: 16px; min-height:110px; } #post-154128 .resource-center-content .wp-block-image:hover figcaption{ font-style: normal; text-align: center; color:#ffffff !important; /*background-color: #002447;*/ transition: .5s ease; opacity:1; } #post-154128 img{ background-color:#002447; border-radius: 32px; } #post-154128 img:hover { background-color:#002447; /*transition: .25s ease;*/ opacity:.55; border-radius: 30px; } #post-154128 .wp-block-image:hover .wp-element-caption { /*background-color:#002447;*/ opacity:1; } #post-154128 .wp-block-column { background-color: #ffffff; border-radius: 32px; border:solid 1px; border-color: #e5e6e7; } #post-154128 .wp-block-column:hover{ background-color: #002447; border-radius:32px; } #post-154128 figure { margin: 0px !important; } #post-154128 a { text-decoration:none; } #post-154128 .wp-block-column:hover a { color:#ffffff; } #post-154128 .wp-element-caption{ /*margin-top:-128px;*/ /*background-color:#002447;*/ opacity:1; } /*#post-154128 .wp-block-image :where(figcaption){ margin-bottom: .5em; margin-top: .5em; }*/ @media (max-width: 767px){ #post-154128 img{ border-radius:16px; } #post-154128 img:hover { border-radius: 16px; } #post-154128 .wp-block-column:hover{ border-radius:16px; } #post-154128 .wp-block-column { border-radius: 16px; } #post-154128 :where(.wp-block-columns) { margin-bottom:8px; } #post-154128 :where(.wp-block-columns.is-layout-flex) { gap: 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<div class="fl-builder-content fl-builder-content-118163 fl-builder-content-primary fl-builder-global-templates-locked" data-post-id="118163"><div class="fl-row fl-row-full-width fl-row-bg-lazy-photo fl-node-60abc913c9225 gradientbkg bg-scheme--light-text hero" data-node="60abc913c9225"> <div class="fl-row-content-wrap"> <picture class="wpe-bb-background wpe-bb-background--hero wpe-bb-background--empty"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/Hero6-1-1500x442.png" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/Hero6-1.png" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mNkYAAAAAYAAjCB0C8AAAAASUVORK5CYII=" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/06/Hero6-1.png" alt="" loading="lazy"> </picture> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60c10c95276b8" data-node="60c10c95276b8"> <div class="fl-col fl-node-60c10c952775e" data-node="60c10c952775e"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-60c10c9527645 bg-scheme--dark-text" data-node="60c10c9527645"> <div class="fl-module-content fl-node-content"> <h1 class="fl-heading"> <span class="fl-heading-text">The Value of WordPress:</span> </h1> </div> </div> <div class="fl-module fl-module-heading fl-node-60c10d48d7fd2 bg-scheme--dark-text" data-node="60c10d48d7fd2"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">The World's First Study of the WordPress Economy</span> </h3> </div> </div> <div class="fl-module fl-module-class-buttons fl-node-60c10cf2cd454 bg-scheme--dark-text" data-node="60c10cf2cd454"> <div class="fl-module-content fl-node-content"> <div class="button-group"> <a aria-label="" href="https://wpengine.com/resources/value-of-wordpress-worlds-first-study-of-wordpress-economy/" class="button button--white-mirage" target="_blank" > Read Ebook </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60abcc88510aa" data-node="60abcc88510aa"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60abcc8857833" data-node="60abcc8857833"> <div class="fl-col fl-node-60abcc88578c3" data-node="60abcc88578c3"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-60abd9707b327 bg-scheme--dark-text" data-node="60abd9707b327"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">A Rapid Acceleration to Digital</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abcc9f07d88 bg-scheme--dark-text" data-node="60abcc9f07d88"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><span style="font-size: 20px;"><span style="font-weight: 400;">A global pandemic, a surge in online activity, and the resulting changes to customer behavior have all made it more important than ever for businesses to build exceptional experiences across all digital touchpoints. </span>WordPress and its wider ecosystem have played a major role in this shift, and are uniquely positioned to assist in the ongoing transition to a more prominent, digital-first economy.</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60be68198dedf gradientbkg bg-scheme--light-text" data-node="60be68198dedf"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60be68198dece" data-node="60be68198dece"> <div 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class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-112458 size-full" src="https://wpengine.com/wp-content/uploads/2020/11/WPE-LOGO-Yelp-White-133x53-1.png" alt="Yelp logo" itemprop="image" height="52" width="133" title="WPE-LOGO-Yelp-White-133x53" /> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60be68198ded8 fl-col-small" data-node="60be68198ded8"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60be68198dede bg-scheme--dark-text" data-node="60be68198dede"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-112409 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class="fl-col-group fl-node-60abdc968613f" data-node="60abdc968613f"> <div class="fl-col fl-node-60abdc96861d3 fl-col-has-cols" data-node="60abdc96861d3"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-60abdcba37375 bg-scheme--dark-text" data-node="60abdcba37375"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">The WordPress Economy</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60b910cf9bcbd bg-scheme--dark-text" data-node="60b910cf9bcbd"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><span style="font-weight: 400;">LARGER THAN YOU KNOW </span></p> </div> </div> </div> <div class="fl-col-group fl-node-60ac026ba2551 fl-col-group-nested" data-node="60ac026ba2551"> <div class="fl-col fl-node-60ac026ba2737 fl-col-small" data-node="60ac026ba2737"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60ba8b441c9a8 bg-scheme--dark-text" data-node="60ba8b441c9a8"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118440 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-02.png" alt="Icons1-02" itemprop="image" height="65" width="65" title="Icons1-02" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac0275da73f bg-scheme--dark-text" data-node="60ac0275da73f"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> SCALABILITY </h3> <p>41% of the Internet is built on WordPress.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac026ba273c fl-col-small" data-node="60ac026ba273c"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60ba8dd2d445f bg-scheme--dark-text" data-node="60ba8dd2d445f"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118442 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-03.png" alt="Icons1-03" itemprop="image" height="65" width="65" title="Icons1-03" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac035d9af83 bg-scheme--dark-text" data-node="60ac035d9af83"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> MASS ADOPTION </h3> <p>There are more than 82 million WordPress sites online.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac026ba273f fl-col-small" data-node="60ac026ba273f"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60ba8dfd430ec bg-scheme--dark-text" data-node="60ba8dfd430ec"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118443 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-01.png" alt="Icons1-01" itemprop="image" height="65" width="64" title="Icons1-01" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac036778f8c bg-scheme--dark-text" data-node="60ac036778f8c"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> ENTERPRISE APPEAL </h3> <p>35% of the top 10K sites by traffic are built on WordPress.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-60ac046a3e015" data-node="60ac046a3e015"> <div class="fl-col fl-node-60ac046a3e0e5 fl-col-small" data-node="60ac046a3e0e5"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-numbers fl-node-60c0f21711711 bg-scheme--dark-text" data-node="60c0f21711711"> <div class="fl-module-content fl-node-content"> <div class="fl-number fl-number-default"> <div class="fl-number-text"> <div class="fl-number-string">$<span class="fl-number-int">597</span>B</div> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac05f30792d bg-scheme--dark-text" data-node="60ac05f30792d"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> WORDPRESS ECONOMY </h3> <p>If the WordPress Economy were equivalent to the market cap of a company, it would rank 10th among the largest companies worldwide.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac046a3e0e8 fl-col-small" data-node="60ac046a3e0e8"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-numbers fl-node-60c0f2ca75271 bg-scheme--dark-text" data-node="60c0f2ca75271"> <div class="fl-module-content fl-node-content"> <div class="fl-number fl-number-default"> <div class="fl-number-text"> <div class="fl-number-string"><span class="fl-number-int">39</span>th</div> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac05f96dc7d bg-scheme--dark-text" data-node="60ac05f96dc7d"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> GLOBAL ECONOMY </h3> <p>If the WordPress Economy were a country, it would rank 39th in the world according to an IMF list of countries by GDP.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60ac095b9c948 bg-scheme--dark-text" data-node="60ac095b9c948"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60ac095be779a" data-node="60ac095be779a"> <div class="fl-col fl-node-60ac095be789a fl-col-has-cols" data-node="60ac095be789a"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-60ac096041582 bg-scheme--dark-text" data-node="60ac096041582"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">An Economy Built for Growth </span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60ac096b00430 bg-scheme--dark-text" data-node="60ac096b00430"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><span style="font-weight: 400;">PERSONAL, COMMUNITY, AND ORGANIZATIONAL USE OF WORDPRESS EXPECTED TO RISE </span></p> </div> </div> </div> <div class="fl-module fl-module-class-numbers fl-node-60c0f2eed18ab bg-scheme--dark-text" data-node="60c0f2eed18ab"> <div class="fl-module-content fl-node-content"> <div class="fl-number fl-number-default"> <div class="fl-number-text"> <div class="fl-number-string">$<span class="fl-number-int">636</span> BILLION</div> </div> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60ac09a478841 bg-scheme--dark-text" data-node="60ac09a478841"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <h4 style="text-align: center;">PROJECTED GROWTH</h4> <p style="text-align: center;"><span style="font-weight: 400; font-size: 20px;">The WordPress Economy is projected to increase 6.5% in 2021, bringing its total value to $636 Billion.</span></p> </div> </div> </div> <div class="fl-col-group fl-node-60ac0aefe4537 fl-col-group-nested" data-node="60ac0aefe4537"> <div class="fl-col fl-node-60ac0aefe463a fl-col-small" data-node="60ac0aefe463a"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60ba8ed5216f9 bg-scheme--dark-text" data-node="60ba8ed5216f9"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118444 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-05.png" alt="Icons1-05" itemprop="image" height="65" width="65" title="Icons1-05" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac0af479421 bg-scheme--dark-text" data-node="60ac0af479421"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> PERSONAL USE </h3> <p>68% of WordPress users plan to increase their use of the CMS in 2021.</p> </div> </div> </div> <div class="fl-module fl-module-photo fl-node-60ba8e973c67f" data-node="60ba8e973c67f"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img decoding="async" class="fl-photo-img" src="https://wpengine.com/wp-content/mu-plugins/bb-plugin/img/pixel.png" alt="" itemprop="image" /> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac0aefe463e fl-col-small" data-node="60ac0aefe463e"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60bd7a985bf8a bg-scheme--dark-text" data-node="60bd7a985bf8a"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118463 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-04.png" alt="Icons1-04" itemprop="image" height="65" width="65" title="Icons1-04" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac0aff12ad4 bg-scheme--dark-text" data-node="60ac0aff12ad4"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> COMMUNITY USE </h3> <p>89% of users expect the WordPress community to keep growing over the next 5 years.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac0aefe463f fl-col-small" data-node="60ac0aefe463f"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60bd7aeeaec57 bg-scheme--dark-text" data-node="60bd7aeeaec57"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-png"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118464 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/Icons1-06.png" alt="Icons1-06" itemprop="image" height="65" width="65" title="Icons1-06" /> </div> </div> </div> </div> <div class="fl-module fl-module-class-block fl-node-60ac0b093deed bg-scheme--dark-text" data-node="60ac0b093deed"> <div class="fl-module-content fl-node-content"> <div class="block class-block block--center-align"> <h3 class="block-title heading--size-5"> ORGANIZATIONAL USE </h3> <p>45% of organizations that use WordPress plan to increase that use in 2021.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60abe13383788 bg-scheme--dark-text" data-node="60abe13383788"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60abe13383a15" data-node="60abe13383a15"> <div class="fl-col fl-node-60abe13383a18" data-node="60abe13383a18"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-heading fl-node-60abe13383a19 bg-scheme--dark-text" data-node="60abe13383a19"> <div class="fl-module-content fl-node-content"> <h2 class="fl-heading"> <span class="fl-heading-text">Personal Financial Growth</span> </h2> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abe13383a1a bg-scheme--dark-text" data-node="60abe13383a1a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;">CONSISTENT, FREQUENT USE OF WORDPRESS DRIVES PERSONAL FINANCIAL GAINS</p> </div> </div> </div> </div> </div> </div> <div class="fl-col-group fl-node-60abe13383a1b" data-node="60abe13383a1b"> <div class="fl-col fl-node-60abe13383a1c fl-col-small" data-node="60abe13383a1c"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-60c2690a3ac91 bg-scheme--dark-text" data-node="60c2690a3ac91"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;">25-100%</p> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abe13383a1e bg-scheme--dark-text" data-node="60abe13383a1e"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><strong>PERSONAL INCOME GENERATED</strong></p> <p style="text-align: center;">Nearly half of user respondents said that 25-100% of their personal income is represented by WordPress.</p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60abe13383a1f fl-col-small" data-node="60abe13383a1f"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-numbers fl-node-60c0f3c6e32a6 bg-scheme--dark-text" data-node="60c0f3c6e32a6"> <div class="fl-module-content fl-node-content"> <div class="fl-number fl-number-default"> <div class="fl-number-text"> <div class="fl-number-string">$<span class="fl-number-int">610</span>M</div> </div> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abe13383a22 bg-scheme--dark-text" data-node="60abe13383a22"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><strong>POTENTIAL ECONOMIC IMPACT</strong></p> <p style="text-align: center;"><span style="font-weight: 400;">Increased use of WordPress is tied to an income increase of 0.1% (avg. across all markets), representing an estimated $610M impact on the overall economy.</span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60abe13383a23 fl-col-small" data-node="60abe13383a23"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-numbers fl-node-60c0f38e4e04e bg-scheme--dark-text" data-node="60c0f38e4e04e"> <div class="fl-module-content fl-node-content"> <div class="fl-number fl-number-default"> <div class="fl-number-text"> <div class="fl-number-string"><span class="fl-number-int">48</span>%</div> </div> </div> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abe13383a25 bg-scheme--dark-text" data-node="60abe13383a25"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p style="text-align: center;"><strong>MORE USE = HIGHER INCOME</strong></p> <p style="text-align: center;">Users who work with WordPress more than 15 hours a week derive 48% of their income from WordPress.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60abdb700737b quote bg-scheme--dark-text" data-node="60abdb700737b"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60abdb7007374" data-node="60abdb7007374"> <div class="fl-col fl-node-60abdb7007375 fl-col-has-cols" data-node="60abdb7007375"> <div class="fl-col-content fl-node-content"> <div class="fl-col-group fl-node-60abdb7007376 fl-col-group-nested fl-col-group-equal-height fl-col-group-align-center" data-node="60abdb7007376"> <div class="fl-col fl-node-60abdb7007377 fl-col-small" data-node="60abdb7007377"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-photo fl-node-60abdb7007379 bg-scheme--dark-text" data-node="60abdb7007379"> <div class="fl-module-content fl-node-content"> <div class="fl-photo fl-photo-align-center" itemscope itemtype="https://schema.org/ImageObject"> <div class="fl-photo-content fl-photo-img-jpeg"> <img loading="lazy" decoding="async" class="fl-photo-img wp-image-118471 size-full" src="https://wpengine.com/wp-content/uploads/2021/06/1519877804338.jpeg" alt="1519877804338" itemprop="image" height="200" width="200" title="1519877804338" srcset="https://wpengine.com/wp-content/uploads/2021/06/1519877804338.jpeg 200w, https://wpengine.com/wp-content/uploads/2021/06/1519877804338-150x150.jpeg 150w" sizes="(max-width: 200px) 100vw, 200px" /> </div> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60abdb7007378" data-node="60abdb7007378"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-60abdb700737a bg-scheme--dark-text" data-node="60abdb700737a"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-size: 24px; font-weight: 200;">“With open-source software, we can modify it, update it, reuse it; I think there is a lot of power there. That's something that has been very interesting coming from a services company - if you do things well, put a bit of time and contribute to the community, it can become a great source of revenue..“</span></p> <p><span style="font-size: 18px; font-weight: 800;">—Juan Garcia, whiteGREY</span></p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-none fl-node-60abd5c692fac bg-scheme--dark-text" data-node="60abd5c692fac"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60abd5c6a273c" data-node="60abd5c6a273c"> <div class="fl-col fl-node-60abd5c6a2805" data-node="60abd5c6a2805"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-rich-text fl-node-60abd5dac4f2c bg-scheme--dark-text" data-node="60abd5dac4f2c"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>The research design used a mixed method approach to create a credible and empirically-driven assessment of the value of WP and resulted in our model and economic value equation. The methods used were: A comprehensive review of academic and industry literature, including adjusting OECD economic indicators for digital economies Complementary primary data and analysis of economic value through industry valuations and projections from survey of 28 WordPress Ecosystem consortium members, 400 businesses + 22 Consortium members and 400 end users Five external SME interviews /contributions in economic impact of WordPress informing our model/equation Four case studies from organizations profiling the role of WordPress on economic outcomes through the pandemic crisis (drawn from USA, UK, Europe and AUS) All research methods were designed in the context of Covid-19 pandemic crisis and rebound economy. Specific efforts were undertaken to assess economic change in relation to the crisis.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-60abdae497bdd bg-scheme--dark-text has-bg-full-bleed" data-node="60abdae497bdd"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60abdae497bd7 fl-col-group-equal-height fl-col-group-align-center" data-node="60abdae497bd7"> <div class="fl-col fl-node-60abdae497bd9 fl-col-small bg-full-bleed" data-node="60abdae497bd9"> <div class="fl-col-content fl-node-content"> <picture class="wpe-bb-background"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-Infographic-V01-1500x1500.jpg" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-Infographic-V01-scaled.jpg" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-Infographic-V01-scaled.jpg" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-Infographic-V01-scaled.jpg" alt="" loading="lazy"> </picture> </div> </div> <div class="fl-col fl-node-60abdae497bda fl-col-small" data-node="60abdae497bda"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-ornament fl-node-60abdae497bde bg-scheme--dark-text" data-node="60abdae497bde"> <div class="fl-module-content fl-node-content"> <div class="ornament ornament--tiffany-bar"><span></span><span></span></div> </div> </div> <div class="fl-module fl-module-heading fl-node-60abdae497bdb bg-scheme--dark-text" data-node="60abdae497bdb"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">Download the Infographic</span> </h3> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60abdae497bdc bg-scheme--dark-text" data-node="60abdae497bdc"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p>WordPress powers the web, but just how significant is the WordPress Economy? WordPress has given rise to an expansive ecosystem, and today, it represents a thriving economy that's built for growth. Check out this infographic for a closer look.</p> </div> </div> </div> <div class="fl-module fl-module-class-buttons fl-node-60abdb0736cd0 bg-scheme--dark-text" data-node="60abdb0736cd0"> <div class="fl-module-content fl-node-content"> <div class="button-group"> <a aria-label="" href="/wp-content/uploads/2021/06/WordPress-Economy-Study-2021-Infographic-2.pdf" class="button button--lapis-mirage" target="_blank" > Download Now </a> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div class="fl-row fl-row-full-width fl-row-bg-color fl-node-60ac0ccb47db7 bg-scheme--dark-text has-bg-full-bleed" data-node="60ac0ccb47db7"> <div class="fl-row-content-wrap"> <div class="fl-row-content fl-row-fixed-width fl-node-content"> <div class="fl-col-group fl-node-60ac0ccb47db0" data-node="60ac0ccb47db0"> <div class="fl-col fl-node-60ac0ccb47db2 fl-col-small" data-node="60ac0ccb47db2"> <div class="fl-col-content fl-node-content"> <div class="fl-module fl-module-class-ornament fl-node-60ac0ccb47db8 bg-scheme--dark-text" data-node="60ac0ccb47db8"> <div class="fl-module-content fl-node-content"> <div class="ornament ornament--tiffany-bar"><span></span><span></span></div> </div> </div> <div class="fl-module fl-module-heading fl-node-60ac0ccb47db4 bg-scheme--dark-text" data-node="60ac0ccb47db4"> <div class="fl-module-content fl-node-content"> <h3 class="fl-heading"> <span class="fl-heading-text">Read the eBook</span> </h3> </div> </div> <div class="fl-module fl-module-rich-text fl-node-60ac0ccb47db5 bg-scheme--dark-text" data-node="60ac0ccb47db5"> <div class="fl-module-content fl-node-content"> <div class="fl-rich-text"> <p><span style="font-weight: 400;">To capture the full breadth, reach, and potential of the extensive WordPress ecosystem, WP Engine, the world’s most trusted WordPress technology company, spearheaded the first comprehensive analysis of the combined global economy for WordPress. Check out the ebook for a full breakdown of the details. </span></p> </div> </div> </div> </div> </div> <div class="fl-col fl-node-60ac0ccb47db3 fl-col-small bg-full-bleed" data-node="60ac0ccb47db3"> <div class="fl-col-content fl-node-content"> <picture class="wpe-bb-background"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-EbookMockup-V03-1500x1500.jpg" media="(min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-EbookMockup-V03-scaled.jpg" media="(max-width: 992px) and (min-width: 769px)"> <source srcset="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-EbookMockup-V03-scaled.jpg" media="(max-width: 768px)"> <img decoding="async" src="https://wpengine.com/wp-content/uploads/2021/06/WPE-IMG-WordPressEcoonomy-EbookMockup-V03-scaled.jpg" alt="" loading="lazy"> </picture> </div> </div> </div> <div class="fl-col-group fl-node-60b91e069e771" 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