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Why The Cloud Is The Safest Bet For The Financial Services Industry

<!DOCTYPE html><html lang="en"><head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://www.forbes.com/sites/googlecloud/2020/09/22/why-the-cloud-is-the-safest-bet-for-the-financial-services-industry/?sh=6e44a42259da","20210228232321","https://web.archive.org/","web","/_static/", "1614554601"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" /> <!-- End Wayback Rewrite JS Include --> <title>Why The Cloud Is The Safest Bet For The Financial Services Industry</title><meta charset="utf-8"><meta http-equiv="Content-Language" content="en_US"><link rel="shortcut icon" href="https://web.archive.org/web/20210228232321im_/https://i.forbesimg.com/48X48-F.png"><meta name="referrer" content="no-referrer-when-downgrade"><link rel="canonical" itemprop="url" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/2020/09/22/why-the-cloud-is-the-safest-bet-for-the-financial-services-industry/"><link rel="amphtml" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/2020/09/22/why-the-cloud-is-the-safest-bet-for-the-financial-services-industry/amp/"><link rel="alternate" type="application/rss+xml" title="Google Cloud BrandVoice: Why The Cloud Is The Safest Bet For The Financial Services Industry - RSS" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/brysonkoehler/feed/"><meta name="viewport" content="width=device-width,initial-scale=1,maximum-scale=5,minimum-scale=1,user-scalable=yes"><meta name="Googlebot-News" content="noindex, nofollow"><meta name="description" itemprop="description" content="Upending traditional ideas about securing financial data brings a wealth of possibility. 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As a vision-driven, no-nonsense leader, he inspires his global technology teams to build products and services that create data insights – empowering customers and partners to make more informed decisions. Koehler is recognized for creating positive change within an organization through innovative technology and relentless relationship building. Previously, Koehler drove efforts to bring IBM Watson together with a full suite of cloud native capabilities as a common platform aimed at providing world-class, developer-friendly cognitive tools. These efforts culminated in the relaunch of IBM Watson and Cloud Platform. Additionally, he was chief technology and information officer at The Weather Channel Companies (TWCC) before it was acquired in 2015 by IBM. Koehler is an active member of his community. He helps shape Georgia’s technology community by serving on the boards of directors for the Technology Association of Georgia (TAG) and the Atlanta Chief Information Officer (CIO) Advisory Board. Koehler also sits on the board of directors for Atlanta Habitat for Humanity, which is now one of the largest affordable, single-family housing developers in Atlanta, and the board of Technology and Data Committee of Realogy, a leading provider of residential real estate services. 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BrandVoice " tabindex="0" aria-label="Japan BrandVoice ">Japan BrandVoice <span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/jumio/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: Jumio BrandVoice" tabindex="0" aria-label="Jumio BrandVoice">Jumio BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/sap/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: SAP BrandVoice" tabindex="0" aria-label="SAP BrandVoice">SAP BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/science/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: Science" tabindex="0" aria-label="Science">Science<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/servicenow/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: ServiceNow BrandVoice" tabindex="0" aria-label="ServiceNow BrandVoice">ServiceNow BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/social-media/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: Social Media" tabindex="0" aria-label="Social Media">Social Media<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/surveymonkey/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: SurveyMonkey BrandVoice" tabindex="0" aria-label="SurveyMonkey BrandVoice">SurveyMonkey BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/tmobile" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: T-Mobile for Business BrandVoice" tabindex="0" aria-label="T-Mobile for Business BrandVoice">T-Mobile for Business BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/venture-capital/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: Venture Capital" tabindex="0" aria-label="Venture Capital">Venture Capital<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/windriver/" data-ga-track="U20 - Channel: Innovation - Position 2 - Section: Wind River BrandVoice" tabindex="0" aria-label="Wind River BrandVoice">Wind River BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li></ul></div></li><li class="header__channel header__color--fortknox-gold header__current" aria-hidden="false" data-title="Leadership" data-position="3"><a class="header__title" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/leadership/" data-ga-track="U20 - Channel: Leadership - Position 3" tabindex="0" aria-label="Leadership">Leadership</a><div class="header__divider header__color--fortknox-gold"></div><div class="header__subnav"><ul class="header__sections header__color--fortknox-gold"><li class="header__section header__section--all"><a href="https://web.archive.org/web/20210228232321/https://www.forbes.com/leadership/" data-ga-track="U20 - Channel: Leadership - Position 3"><span>All Leadership</span><span><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"/></svg></span></a></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/careers/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Careers" tabindex="0" aria-label="Careers">Careers<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/ceo-network" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: CEO Network" tabindex="0" aria-label="CEO Network">CEO Network<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/cfo-network/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: CFO Network" tabindex="0" aria-label="CFO Network">CFO Network<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/cio-network/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: CIO Network" tabindex="0" aria-label="CIO Network">CIO Network<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/cmo-network/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: CMO Network" tabindex="0" aria-label="CMO Network">CMO Network<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/cxo" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: CxO" tabindex="0" aria-label="CxO">CxO<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/deloitte/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Deloitte BrandVoice" tabindex="0" aria-label="Deloitte BrandVoice">Deloitte BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/diversity-inclusion/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Diversity, Equity &amp; Inclusion" tabindex="0" aria-label="Diversity, Equity &amp; Inclusion">Diversity, Equity &amp; Inclusion<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/education/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Education" tabindex="0" aria-label="Education">Education<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/forbeseq" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Forbes EQ" tabindex="0" aria-label="Forbes EQ">Forbes EQ<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/forbestheculture/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Forbes The Culture" tabindex="0" aria-label="Forbes The Culture">Forbes The Culture<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/women-at-forbes/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: ForbesWomen" tabindex="0" aria-label="ForbesWomen">ForbesWomen<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Google Cloud BrandVoice" tabindex="0" aria-label="Google Cloud BrandVoice">Google Cloud BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/leadership-strategy/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Leadership Strategy" tabindex="0" aria-label="Leadership Strategy">Leadership Strategy<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/splunk/?sh=34871b38316e" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Splunk BrandVoice" tabindex="0" aria-label="Splunk BrandVoice">Splunk BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/under30/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Under 30" tabindex="0" aria-label="Under 30">Under 30<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/working-remote/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Working Remote" tabindex="0" aria-label="Working Remote">Working Remote<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/over-50/" data-ga-track="U20 - Channel: Leadership - Position 3 - Section: Over 50" tabindex="0" aria-label="Over 50">Over 50<span class="pc-label"> </span></a><div class="pc-label"> </div></li></ul></div></li><li class="header__channel header__color--benjamins-green" aria-hidden="false" data-title="Money" data-position="4"><a class="header__title" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/money/" data-ga-track="U20 - Channel: Money - Position 4" tabindex="0" aria-label="Money">Money</a><div class="header__divider header__color--benjamins-green"></div><div class="header__subnav"><ul class="header__sections header__color--benjamins-green"><li class="header__section header__section--all"><a href="https://web.archive.org/web/20210228232321/https://www.forbes.com/money/" data-ga-track="U20 - Channel: Money - Position 4"><span>All Money</span><span><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"/></svg></span></a></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/banking-insurance/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Banking &amp; Insurance" tabindex="0" aria-label="Banking &amp; Insurance">Banking &amp; Insurance<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/crypto-blockchain/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Crypto &amp; Blockchain" tabindex="0" aria-label="Crypto &amp; Blockchain">Crypto &amp; Blockchain<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/etfs-mutual-funds/" data-ga-track="U20 - Channel: Money - Position 4 - Section: ETFs &amp; Mutual Funds" tabindex="0" aria-label="ETFs &amp; Mutual Funds">ETFs &amp; Mutual Funds<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/fintech/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Fintech" tabindex="0" aria-label="Fintech">Fintech<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/hedge-funds-private-equity/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Hedge Funds &amp; Private Equity" tabindex="0" aria-label="Hedge Funds &amp; Private Equity">Hedge Funds &amp; Private Equity<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/investing/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Investing" tabindex="0" aria-label="Investing">Investing<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/markets/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Markets" tabindex="0" aria-label="Markets">Markets<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/personal-finance/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Personal Finance" tabindex="0" aria-label="Personal Finance">Personal Finance<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/newsletters/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Premium Investing Newsletters" tabindex="0" aria-label="Premium Investing Newsletters">Premium Investing Newsletters<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/retirement/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Retirement" tabindex="0" aria-label="Retirement">Retirement<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/taxes/" data-ga-track="U20 - Channel: Money - Position 4 - Section: Taxes" tabindex="0" aria-label="Taxes">Taxes<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/top-advisor-shook/ " data-ga-track="U20 - Channel: Money - Position 4 - Section: Top Advisor | SHOOK" tabindex="0" aria-label="Top Advisor | SHOOK">Top Advisor | SHOOK<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/wealth-management/ " data-ga-track="U20 - Channel: Money - Position 4 - Section: Wealth Management" tabindex="0" aria-label="Wealth Management">Wealth Management<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/election-2020" data-ga-track="U20 - Channel: Money - Position 4 - Section: Election 2020" tabindex="0" aria-label="Election 2020">Election 2020<span class="pc-label"> </span></a><div class="pc-label"> </div></li></ul></div></li><li class="header__channel header__color--capitalist-teal" aria-hidden="false" data-title="Business" data-position="5"><a class="header__title" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/business/" data-ga-track="U20 - Channel: Business - Position 5" tabindex="0" aria-label="Business">Business</a><div class="header__divider header__color--capitalist-teal"></div><div class="header__subnav"><ul class="header__sections header__color--capitalist-teal"><li class="header__section header__section--all"><a href="https://web.archive.org/web/20210228232321/https://www.forbes.com/business/" data-ga-track="U20 - Channel: Business - Position 5"><span>All Business</span><span><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"/></svg></span></a></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/aerospace-defense/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Aerospace &amp; Defense" tabindex="0" aria-label="Aerospace &amp; Defense">Aerospace &amp; Defense<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/energy/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Energy" tabindex="0" aria-label="Energy">Energy<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/food-drink/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Food &amp; Drink" tabindex="0" aria-label="Food &amp; Drink">Food &amp; Drink<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/hollywood-entertainment/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Hollywood &amp; Entertainment" tabindex="0" aria-label="Hollywood &amp; Entertainment">Hollywood &amp; Entertainment<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/honeywell/#168235653d39" data-ga-track="U20 - Channel: Business - Position 5 - Section: Honeywell BrandVoice" tabindex="0" aria-label="Honeywell BrandVoice">Honeywell BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/manufacturing/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Manufacturing" tabindex="0" aria-label="Manufacturing">Manufacturing<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/media/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Media" tabindex="0" aria-label="Media">Media<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/mitsubishiheavyindustries/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Mitsubishi Heavy Industries BrandVoice" tabindex="0" aria-label="Mitsubishi Heavy Industries BrandVoice">Mitsubishi Heavy Industries BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/policy/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Policy" tabindex="0" aria-label="Policy">Policy<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/retail/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Retail" tabindex="0" aria-label="Retail">Retail<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/salesforce/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Salesforce BrandVoice" tabindex="0" aria-label="Salesforce BrandVoice">Salesforce BrandVoice<span class="pc-label"> | Paid Program</span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sportsmoney/" data-ga-track="U20 - Channel: Business - Position 5 - Section: SportsMoney" tabindex="0" aria-label="SportsMoney">SportsMoney<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/transportation/" data-ga-track="U20 - Channel: Business - Position 5 - Section: Transportation" tabindex="0" aria-label="Transportation">Transportation<span class="pc-label"> </span></a><div class="pc-label"> </div></li></ul></div></li><li class="header__channel header__color--statuesque-bronze" aria-hidden="false" data-title="Small Business" data-position="6"><a class="header__title" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/small-business/" data-ga-track="U20 - Channel: Small Business - Position 6" tabindex="0" aria-label="Small Business">Small Business</a><div class="header__divider header__color--statuesque-bronze"></div><div class="header__subnav"><ul class="header__sections header__color--statuesque-bronze"><li class="header__section header__section--all"><a href="https://web.archive.org/web/20210228232321/https://www.forbes.com/small-business/" data-ga-track="U20 - Channel: Small Business - Position 6"><span>All Small Business</span><span><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"/></svg></span></a></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/entrepreneurs/" data-ga-track="U20 - Channel: Small Business - Position 6 - Section: Entrepreneurs" tabindex="0" aria-label="Entrepreneurs">Entrepreneurs<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/franchises/" data-ga-track="U20 - Channel: Small Business - Position 6 - Section: Franchises" tabindex="0" aria-label="Franchises">Franchises<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/small-business-strategy/" data-ga-track="U20 - Channel: Small Business - Position 6 - Section: Small Business Strategy" tabindex="0" aria-label="Small Business Strategy">Small Business Strategy<span class="pc-label"> </span></a><div class="pc-label"> </div></li><li class="header__section"><a class="section__link" 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aria-label="Tech &amp; Electronics">Tech &amp; Electronics<span class="pc-label"> </span></a><div class="pc-label"> </div></li></ul></div></li><li class="header__channel" aria-hidden="false" data-title="Coupons" data-position="10"><a class="header__title" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/coupons/" data-ga-track="U20 - Channel: Coupons - Position 10" tabindex="0" aria-label="Coupons">Coupons</a><div class="header__divider"></div><div class="header__subnav"><ul class="header__sections"><li class="header__section header__section--all"><a href="https://web.archive.org/web/20210228232321/https://www.forbes.com/coupons/" data-ga-track="U20 - Channel: Coupons - Position 10"><span>All Coupons</span><span><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path 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You may opt-out by&nbsp;<span>clicking here</span></div></div><article class="pay-wall-content content_5f6a47702845bd0007d0c183 current-page" id="article-container-0"><div class="top-ad-container fbs-ad--top-wrapper"><fbs-ad position="top" ad-id="article-0-top" batched></fbs-ad></div><main class="main-content--body" id="article-stream-0"><div class="edit-story-container hide-button"><a class="edit-story-call" href="https://web.archive.org/web/20210228232321/https://bertie.forbes.com/#/compose?id=5f6a47702845bd0007d0c183" rel="noopener noreferrer" target="_blank" role="button"><svg class="fs-icon fs-icon--edit" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path fill="#030303" d="M16.2 1C17.7 1 19 2.3 19 3.8c0 .6-.2 1.2-.6 1.7l-1.1 1.1-3.9-3.9 1.1-1.1c.5-.4 1.1-.6 1.7-.6zM2.1 13.9L1 19l5.1-1.1L16.5 7.5l-3.9-3.9L2.1 13.9zm11.5-6.5l-7.9 7.9-1-1 7.9-7.9 1 1z"/></svg><span>Edit Story</span></a></div><div class="article-wrapper"><div class="left-rail" article-index="0"></div><div class="body-container"><div class="article-headline-container"><div class="header-content-container"><div class="metrics-channel light-text"><div class="content-data light-text"><time>Sep 22, 2020,</time><span class="time"><time>07:05pm EDT</time></span><span class="vert-pipe hidden">|</span><span class="hidden pageviews-wrapper"></span></div></div><h1 class="fs-headline speakable-headline font-base font-size">Why The Cloud Is The Safest Bet For The Financial Services Industry</h1></div></div><div class="top-contrib-block " style="border-color: "><div class="contribs"><div class="contrib-container top-contrib"><a class="fs-author-avatar" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/" title="Google Cloud logo"><img class="fs-author-image" src="https://web.archive.org/web/20210228232321im_/https://blogs-images.forbes.com/assets/images/avatars/blog-7397_400_ed89264edfd7907f470028d6034bc56d.jpg" alt="Google Cloud"></a><div 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class="social-icon twitter" onclick="window.open(&quot;https://web.archive.org/web/20210228232321/https://twitter.com/intent/tweet?url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fgooglecloud%2F2020%2F09%2F22%2Fwhy-the-cloud-is-the-safest-bet-for-the-financial-services-industry%2F&amp;text=Why%20The%20Cloud%20Is%20The%20Safest%20Bet%20For%20The%20Financial%20Services%20Industry%20via%20%40forbes&quot;, 'window', 'width=400,height=500')" aria-label="Share Twitter" data-ga-track="Twitter Click"><span class="screen-reader-text">Share to Twitter</span><svg class="fs-icon fs-icon--twitter" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 60 60"><path d="M22.2 38.9c-3.4-.3-6.1-1.7-7.5-5.1h3.6c-3.9-1.4-5.6-4.3-5.9-8.4 1.2.6 2.3.7 3.5.7-2.1-1.6-3.6-3.4-3.7-6.1-.1-1.5.5-2.8 1.3-4 4.4 5 9.7 8.3 16.5 8.9v-2.7c.1-1.9.6-3.6 1.9-5.1 2.5-2.8 6.9-3.1 9.8-.7.2.2.5.4.7.6.2.2.4.2.7.2 1.1-.3 2-.9 3-1.4.5-.3 1.1-.6 1.7-1-.4 1.1-.9 2-1.5 2.8-.6.8-1.3 1.6-2.2 2.2 1.6-.2 3.2-.6 4.8-1.1-.3.4-.6.8-.9 1.1l-2.7 2.4c-.1.1-.2.3-.2.4.1 3.3-.6 6.5-1.9 9.6-1.9 4.2-4.7 7.5-8.6 9.9-2.5 1.5-5.2 2.4-8.1 2.9-5.5.8-10.5-.5-15.1-3.3-.1 0-.1-.1-.2-.1h.2c1.1.5 2.2.4 3.3.3 2.3-.2 4.5-.9 6.6-2.1l.9-.6v-.3z"/></svg></a></li><li class="article-sharing__item"><a class="social-icon linkedin" onclick="window.open(&quot;https://web.archive.org/web/20210228232321/https://www.linkedin.com/shareArticle?mini=true&amp;url=https%3A%2F%2Fwww.forbes.com%2Fsites%2Fgooglecloud%2F2020%2F09%2F22%2Fwhy-the-cloud-is-the-safest-bet-for-the-financial-services-industry%2F&amp;title=Why%20The%20Cloud%20Is%20The%20Safest%20Bet%20For%20The%20Financial%20Services%20Industry&amp;summary=Upending%20traditional%20ideas%20about%20securing%20financial%20data%20brings%20a%20wealth%20of%20possibility.%20Bryson%20Koehler%2C%20Chief%20Technology%20Officer%20at%20Equifax%2C%20explains%20why.&quot;, 'window', 'width=400,height=500')" aria-label="Share Linkedin" data-ga-track="Linkedin Click"><span class="screen-reader-text">Share to Linkedin</span><svg class="fs-icon fs-icon--linkedin" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 60 60"><path d="M44.9 33.2v11h-6.4V34c0-2.6-.9-4.3-3.2-4.3-1.8 0-2.8 1.2-3.3 2.3-.2.4-.2 1-.2 1.6v10.7h-6.4s.1-17.4 0-19.2h6.4V27.9v-.1c.8-1.3 2.4-3.2 5.8-3.2 4.1 0 7.3 2.7 7.3 8.6zM18.7 15.8c-2.2 0-3.6 1.4-3.6 3.3 0 1.8 1.4 3.3 3.5 3.3 2.2 0 3.6-1.5 3.6-3.3 0-1.9-1.3-3.3-3.5-3.3zm-3.2 28.4h6.4V25h-6.4v19.2z"/></svg></a></li></ul></div><p><em> Upending traditional ideas about securing financial data brings a wealth of possibility. Bryson Koehler, Chief Technology Officer at Equifax, explains why.</em></p> <figure class="embed-base image-embed embed-1" role="presentation"> <div> <img src="https://web.archive.org/web/20210228232321im_/https://specials-images.forbesimg.com/imageserve/5f6a672d2c39c96f8f5493de/960x0.jpg?cropX1=0&amp;cropX2=4956&amp;cropY1=242&amp;cropY2=3031" alt="Financial services industry security digital transformation Google Cloud Equifax" data-height="3283" data-width="4956"> </div> <figcaption> <p class="color-body light-text">For the sake of making our customers’ lives better, it’s time for financial services to rethink our fears about the cloud and recognize that it may in fact be the safest bet for our data.</p> <small class="color-body light-text">getty</small> </figcaption> </figure> <p>When I think of my career journey—and even my upbringing and time as an <a href="https://web.archive.org/web/20210228232321/https://www.scouting.org/resources/guide-to-advancement/eagle-scout-rank/" target="_blank" class="color-link" title="https://www.scouting.org/resources/guide-to-advancement/eagle-scout-rank/" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://www.scouting.org/resources/guide-to-advancement/eagle-scout-rank/" aria-label="Eagle Scout">Eagle Scout</a>—I’ve always had a passion for leaving things better than I found them. This has served me well in my career, but it reached a new poignancy when I joined Equifax after the data breach in 2017. A data breach is an awful event for any organization, not to mention the end users or customers impacted by it. After an event like this, you have to make fundamental changes to be better than any threat. And what we at Equifax discovered is that the cornerstone of this shift is built on the cloud.&nbsp;</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Rethinking how the financial services industry sees the cloud&nbsp;</h2> <p>Far too many in the financial services industry believe that the only way to secure data is to lock it down, and that private, self-controlled servers will protect their data. This is a misconception—especially in complex enterprise IT environments. It is a challenge to drive consistent governance and tooling in these traditional environments, even more so at enterprise scale. The cloud <a href="https://web.archive.org/web/20210228232321/https://cloud.google.com/blog/topics/financial-services/business-continuity-planning-and-resilience-in-financial-services-during-covid-19-and-beyond" target="_blank" class="color-link" title="https://cloud.google.com/blog/topics/financial-services/business-continuity-planning-and-resilience-in-financial-services-during-covid-19-and-beyond" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloud.google.com/blog/topics/financial-services/business-continuity-planning-and-resilience-in-financial-services-during-covid-19-and-beyond" aria-label="lays the foundation">lays the foundation</a> to overcome these challenges and help companies more easily apply new technologies to further enhance security.&nbsp;</p> <p>Leveraging the cloud and the <a href="https://web.archive.org/web/20210228232321/https://cloud.google.com/security-command-center" target="_blank" class="color-link" title="https://cloud.google.com/security-command-center" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloud.google.com/security-command-center" aria-label="work done by the large-scale cloud service providers">work done by the large-scale cloud service providers</a> allows IT to build governance into its deployment model, and treat infrastructure and basic services as commodities. Cloud services and storage subsystems are highly observable and enable governance out of the box. At Equifax, our technology and security teams have been able to implement security and governance policies much more rapidly because many of them are built in, not bolted on later. As a result, we are able to provide the business with a state-of-the-art and industry-standard implementation of our security and governance policies.&nbsp;</p> <p>The cloud makes it easy to provide teams with the tools to provide and <a href="https://web.archive.org/web/20210228232321/https://cloud.google.com/audit-logs" target="_blank" class="color-link" title="https://cloud.google.com/audit-logs" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloud.google.com/audit-logs" aria-label="monitor access">monitor access</a> to new environments in a consistent way. This lowers the skills barrier and reduces the overall time needed to develop, test, and deploy new products and features. The repeatability of the cloud allows us to achieve this speed with a consistent implementation of security controls.&nbsp;</p> <p>We’re continuously deploying new capabilities to the cloud. This not only helps product innovation, but it also helps us drive innovation to continuously enhance security. For example, many IT teams have started using machine learning to automatically detect threats by finding inconsistencies. This means that they are prepared not just for the threats that they know exist, but they have the tools to start combatting new, unknown threats before real damage can be done.&nbsp;</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">Building a culture that encourages innovation, not ownership&nbsp;</h2> <p>As far as data security is concerned, one of the biggest cultural shifts today is the move away from data silos, changing the concept of “who in the organization possesses the data and where” into “who can build and innovate the next products and solutions.” The cloud’s baked-in separation, governance, and security measures facilitate <a href="https://web.archive.org/web/20210228232321/https://cloud.google.com/iam" target="_blank" class="color-link" title="https://cloud.google.com/iam" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloud.google.com/iam" aria-label="data access controls">data access controls</a> for specific individuals in permitted use cases. This allows us to create a singular source of truth with proper controls, so we can enable teams to innovate and enhance outcomes.&nbsp;</p> <blockquote class="embed-base quote-embed embed-0 bg-accent color-base font-accent font-size text-align"> <p>Once a decision is made, it’s imperative that everyone gets on the same page. </p> </blockquote> <p>Financial services as an industry has not always been on the forefront in terms of processes around deploying and managing technology. That applied to Equifax too. We’d bring in new talent to keep up with changing needs. That worked great on the project level, but we needed more uniformity: Teams would run on the processes that they had brought in, and these processes often weren’t compatible across teams.&nbsp;</p> <p>As CTO, it was my responsibility to bring everyone together into one process, rather than trying to make various ones work together. We’re always open to hearing new ideas and discussing their merits, and we are committed to evolving—but once a decision is made, it’s imperative that everyone gets on the same page. A lack of uniformity can introduce new vulnerabilities and slow productivity, so my job has been made easier by team leads who work with me to evangelize for changes. This combination of modern technology and <a href="https://web.archive.org/web/20210228232321/https://inthecloud.withgoogle.com/building-data-culture/dl-cd.html?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-global-demandgen-website-wd-gcp_gtm_building_data_culture_mc&amp;utm_content=equifax_byline" target="_blank" class="color-link" title="https://inthecloud.withgoogle.com/building-data-culture/dl-cd.html?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-global-demandgen-website-wd-gcp_gtm_building_data_culture_mc&amp;utm_content=equifax_byline" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://inthecloud.withgoogle.com/building-data-culture/dl-cd.html?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-global-demandgen-website-wd-gcp_gtm_building_data_culture_mc&amp;utm_content=equifax_byline" aria-label="cultural shifts">cultural shifts</a> means we can focus on innovation that serves our customers.&nbsp;</p> <h2 class="subhead-embed color-accent bg-base font-accent font-size text-align">How we can build a stronger industry&nbsp;</h2> <p>We’ve come a long way as a company in the last few years. And, thanks to the cloud, this is just the beginning of what’s possible. For example, the cloud offers the financial services industry the capacity to band together to greatly improve fraud mitigation. Working together to stop fraud benefits the whole industry, enhancing productivity and usefulness. </p> <p>The cloud has the tools to make that type of data sharing and analysis quicker, easier, and safer, while still providing the inherent, deliberate ability to protect and anonymize the data. The cloud is built for security with the flexibility to change as quickly as the threats. For the sake of making our customers’ lives better, it’s time for financial services to rethink our fears about the cloud and recognize that it may in fact be the safest bet for our data.</p> <p><em>Keep reading: </em><a href="https://web.archive.org/web/20210228232321/https://cloud.google.com/blog/topics/financial-services?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-thought-leadership-forbes-brand-voice&amp;utm_content=equifax-partner-post" target="_blank" class="color-link" title="https://cloud.google.com/blog/topics/financial-services?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-thought-leadership-forbes-brand-voice&amp;utm_content=equifax-partner-post" rel="nofollow noopener noreferrer" data-ga-track="ExternalLink:https://cloud.google.com/blog/topics/financial-services?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-thought-leadership-forbes-brand-voice&amp;utm_content=equifax-partner-post" aria-label="Learn more"><em data-ga-track="ExternalLink:https://cloud.google.com/blog/topics/financial-services?utm_source=forbes&amp;utm_medium=display&amp;utm_campaign=FY20-Q3-thought-leadership-forbes-brand-voice&amp;utm_content=equifax-partner-post">Learn more</em></a><em> about how financial services organizations are taking advantage of cloud technology.</em></p> <div class="newsletter_signup_article"></div></div><div class="sigfile article-body fs-responsive-text"></div><div class="bottom-contrib-block"><div class="contrib-byline"><a class="fs-author-avatar" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/people/brysonkoehler/" title="Photo of Bryson Koehler"><img class="fs-author-image" src="https://web.archive.org/web/20210228232321im_/https://thumbor.forbes.com/thumbor/400x0/smart/https%3A%2F%2Fspecials-images.forbesimg.com%2Fimageserve%2F5f3d82eedd22c8f33e068b0a%2F960x0.jpg%3FcropX1%3D0%26cropX2%3D400%26cropY1%3D0%26cropY2%3D400" alt="Bryson Koehler"></a><div class="contrib-info"><div class="author-wrapper"><a class="author-name contrib-byline-author speakable-author" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/sites/googlecloud/people/brysonkoehler/" data-ga-track="contrib block byline">Bryson Koehler</a></div></div></div><div class="contrib-bio"><div class="contributor-about__initial-description"><p class="author-description"><p>Bryson Koehler, Chief Technology Officer, Equifax</p><p><br></p><p>Bryson Koehler is leading the technology transformation of Equifax, a global data, analytics and technology company. As a</p>…</p><button class="toggle-description contributor-about__read-more" data-vars-event-label="contrib block expand" data-ga-track="contrib block expand">&nbsp;Read More</button></div><div class="contributor-about__full-description contributor-about__description-hidden"><p class="author-description"><p>Bryson Koehler, Chief Technology Officer, Equifax</p><p><br></p><p>Bryson Koehler is leading the technology transformation of Equifax, a global data, analytics and technology company. As a vision-driven, no-nonsense leader, he inspires his global technology teams to build products and services that create data insights – empowering customers and partners to make more informed decisions. Koehler is recognized for creating positive change within an organization through innovative technology and relentless relationship building. </p><p><br></p><p> Previously, Koehler drove efforts to bring IBM Watson together with a full suite of cloud native capabilities as a common platform aimed at providing world-class, developer-friendly cognitive tools. These efforts culminated in the relaunch of IBM Watson and Cloud Platform. Additionally, he was chief technology and information officer at The Weather Channel Companies (TWCC) before it was acquired in 2015 by IBM. </p><p><br></p><p> Koehler is an active member of his community. He helps shape Georgia’s technology community by serving on the boards of directors for the Technology Association of Georgia (TAG) and the Atlanta Chief Information Officer (CIO) Advisory Board. Koehler also sits on the board of directors for Atlanta Habitat for Humanity, which is now one of the largest affordable, single-family housing developers in Atlanta, and the board of Technology and Data Committee of Realogy, a leading provider of residential real estate services. </p><p><br></p><p> Koehler holds bachelor’s degrees in political science and communications from the University of North Carolina at Chapel Hill.</p></p><button class="toggle-description contributor-about__read-less contributor-about__description-hidden" data-vars-event-label="contrib block reduce" data-ga-track="contrib block reduce">&nbsp;Read Less</button></div></div></div><div class="article-footer"><ul class="footer-row color-body light-text print-tips"><li class="print"><a role="link" tabindex="0">Print</a></li><li><a href="https://web.archive.org/web/20210228232321/https://www.parsintl.com/publication/forbes/" target="_blank" rel="noopener noreferrer">Reprints &amp; Permissions</a></li></ul></div></div></div><div class="right-rail" article-index="0"><div class="ad-rail ad-rail--progressive"><div class="fbs-ad-wrapper fbs-spon-logo fbs-ad--article-0-spon-logo-wrapper blocked-ad"><fbs-ad ad-id="article-0-spon-logo" batched position="spon-logo"></fbs-ad></div><div class="fbs-ad-wrapper fbs-ad--article-0-rec-wrapper"><fbs-ad ad-id="article-0-rec" batched position="rec"></fbs-ad></div></div></div></div><div class="fbs-ad--artbottom-wrapper fbs-ad--progressive"></div></main></article><div class="load-stream-marker"></div><div class="search-modal"><a class="search-modal__icon--forbes-logo-link" href="https://web.archive.org/web/20210228232321/https://www.forbes.com/" aria-label="Forbes Homepage"><svg class="fs-icon fs-icon--forbes-logo" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 200 54"><path d="M113.3 18.2c0-5.8.1-11.2.4-16.2L98.4 4.9v1.4l1.5.2c1.1.1 1.8.5 2.2 1.1.4.7.7 1.7.9 3.2.2 2.9.4 9.5.3 19.9 0 10.3-.1 16.8-.3 19.3 5.5 1.2 9.8 1.7 13 1.7 6 0 10.7-1.7 14.1-5.2 3.4-3.4 5.2-8.2 5.2-14.1 0-4.7-1.3-8.6-3.9-11.7-2.6-3.1-5.9-4.6-9.8-4.6-2.6 0-5.3.7-8.3 2.1zm.3 30.8c-.2-3.2-.4-12.8-.4-28.5.9-.3 2.1-.5 3.6-.5 2.4 0 4.3 1.2 5.7 3.7 1.4 2.5 2.1 5.5 2.1 9.3 0 4.7-.8 8.5-2.4 11.7-1.6 3.1-3.6 4.7-6.1 4.7-.8-.2-1.6-.3-2.5-.4zM41 3H1v2l2.1.2c1.6.3 2.7.9 3.4 1.8.7 1 1.1 2.6 1.2 4.8.8 10.8.8 20.9 0 30.2-.2 2.2-.6 3.8-1.2 4.8-.7 1-1.8 1.6-3.4 1.8l-2.1.3v2h25.8v-2l-2.7-.2c-1.6-.2-2.7-.9-3.4-1.8-.7-1-1.1-2.6-1.2-4.8-.3-4-.5-8.6-.5-13.7l5.4.1c2.9.1 4.9 2.3 5.9 6.7h2V18.9h-2c-1 4.3-2.9 6.5-5.9 6.6l-5.4.1c0-9 .2-15.4.5-19.3h7.9c5.6 0 9.4 3.6 11.6 10.8l2.4-.7L41 3zm-4.7 30.8c0 5.2 1.5 9.5 4.4 12.9 2.9 3.4 7.2 5 12.6 5s9.8-1.7 13-5.2c3.2-3.4 4.7-7.7 4.7-12.9s-1.5-9.5-4.4-12.9c-2.9-3.4-7.2-5-12.6-5s-9.8 1.7-13 5.2c-3.2 3.4-4.7 7.7-4.7 12.9zm22.3-11.4c1.2 2.9 1.7 6.7 1.7 11.3 0 10.6-2.2 15.8-6.5 15.8-2.2 0-3.9-1.5-5.1-4.5-1.2-3-1.7-6.8-1.7-11.3C47 23.2 49.2 18 53.5 18c2.2-.1 3.9 1.4 5.1 4.4zm84.5 24.3c3.3 3.3 7.5 5 12.5 5 3.1 0 5.8-.6 8.2-1.9 2.4-1.2 4.3-2.7 5.6-4.5l-1-1.2c-2.2 1.7-4.7 2.5-7.6 2.5-4 0-7.1-1.3-9.2-4-2.2-2.7-3.2-6.1-3-10.5H170c0-4.8-1.2-8.7-3.7-11.8-2.5-3-6-4.5-10.5-4.5-5.6 0-9.9 1.8-13 5.3-3.1 3.5-4.6 7.8-4.6 12.9 0 5.2 1.6 9.4 4.9 12.7zm7.4-25.1c1.1-2.4 2.5-3.6 4.4-3.6 3 0 4.5 3.8 4.5 11.5l-10.6.2c.1-3 .6-5.7 1.7-8.1zm46.4-4c-2.7-1.2-6.1-1.9-10.2-1.9-4.2 0-7.5 1.1-10 3.2s-3.8 4.7-3.8 7.8c0 2.7.8 4.8 2.3 6.3 1.5 1.5 3.9 2.8 7 3.9 2.8 1 4.8 2 5.8 2.9 1 1 1.6 2.1 1.6 3.6 0 1.4-.5 2.7-1.6 3.7-1 1.1-2.4 1.6-4.2 1.6-4.4 0-7.7-3.2-10-9.6l-1.7.5.4 10c3.6 1.4 7.6 2.1 12 2.1 4.6 0 8.1-1 10.7-3.1 2.6-2 3.9-4.9 3.9-8.5 0-2.4-.6-4.4-1.9-5.9-1.3-1.5-3.4-2.8-6.4-4-3.3-1.2-5.6-2.3-6.8-3.3-1.2-1-1.8-2.2-1.8-3.7s.4-2.7 1.3-3.7 2-1.4 3.4-1.4c4 0 6.9 2.9 8.7 8.6l1.7-.5-.4-8.6zm-96.2-.9c-1.4-.7-2.9-1-4.6-1-1.7 0-3.4.7-5.3 2.1-1.9 1.4-3.3 3.3-4.4 5.9l.1-8-15.2 3v1.4l1.5.1c1.9.2 3 1.7 3.2 4.4.6 6.2.6 12.8 0 19.8-.2 2.7-1.3 4.1-3.2 4.4l-1.5.2v1.9h21.2V49l-2.7-.2c-1.9-.2-3-1.7-3.2-4.4-.6-5.8-.7-12-.2-18.4.6-1 1.9-1.6 3.9-1.8 2-.2 4.3.4 6.7 1.8l3.7-9.3z"/></svg></a><div class="search-modal__icon--close-circle" tabindex="0" aria-label="Close" role="button"><svg class="fs-icon fs-icon--close" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(45.001 10 10)" d="M2 9h16v2H2z"/><path transform="rotate(134.999 10 10)" d="M2 9h16v2H2z"/></svg></div><form class="search-modal__form"><input class="search-modal__input" type="text" placeholder="Search" autofocus><button class="search-modal__submit" role="button" tabindex="0" title="Submit"><svg class="fs-icon fs-icon--arrow-right" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 20 20"><path transform="rotate(-180 8.964 11)" d="M1 10h16v2H1z"/><path transform="rotate(134.999 14.965 13.124)" d="M11 12.1h8v2h-8z"/><path transform="rotate(-134.999 14.965 8.877)" d="M11 7.9h8v2h-8z"/></svg></button></form></div><div class="paywall_ribbon"></div></div><script>window["forbes"] = window["forbes"] || {}; 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I am the author of <a href=\"https://smile.amazon.com/gp/product/1728230896?pf_rd_r=JB1XN2N8ZMYSF7CBHJ24&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=d0b3f725-f7e0-40f1-8abd-c7834ce9a5d9&amp;pd_rd_w=4g6LW&amp;pd_rd_wg=VxVWc&amp;ref_=pd_gw_unk\" target=\"_blank\" class=\"color-link\" title=\"https://smile.amazon.com/gp/product/1728230896?pf_rd_r=JB1XN2N8ZMYSF7CBHJ24&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=d0b3f725-f7e0-40f1-8abd-c7834ce9a5d9&amp;pd_rd_w=4g6LW&amp;pd_rd_wg=VxVWc&amp;ref_=pd_gw_unk\" rel=\"nofollow noopener\">The Secrets to Happiness at Work</a> and also <a href=\"https://tracybrower.com/bring-work-to-life/\" target=\"_blank\" class=\"color-link\" title=\"https://tracybrower.com/bring-work-to-life/\" rel=\"nofollow noopener\">Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations.</a> I am a principal with Steelcase’s Applied Research + Consulting group. In addition to speaking and writing about the changing nature of work, workers and workplace, I also devote time as an executive advisor to the MSU Master of Industrial Mathematics Program and Coda Societies. In addition to my Ph.D. and MM, I hold a Master of Corporate Real Estate with a specialization in workplace. I have been honored to receive the Luminary Award twice, the Stanford Alexander Center for Excellence in Real Estate Award and the Constellation Award for global executives achieving business results.&nbsp;You can find my work in TEDx, Work-Life Balance in the 21st Century, The Wall Street Journal, The Globe and Mail (Canada), InsideHR (Australia), Training Magazine, The CoreNet Leader, Facility Executive, Work Design Magazine, Real Estate Review Journal, Fortune.com, Inc. Magazine, Fast Company, and more. Please feel free to reach out if you would like to connect!</p>","primaryBlogNaturalId":"blogAuthorId/blog/author/blog-6727","shortUri":"https://web.archive.org/web/20210228232321/http://bit.ly/2E6nRcS","displayChannel":"leadership","contributorSince":1544064528000,"slug":"tracybrower","showNoVestPocket":false,"embargo":false,"primaryChannelId":"channel_6","primarySectionId":"section_1122","enableContribContact":true,"sigfile":"<p>I write about the changing nature of work, workers and workplace. 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I am the author of <a href=\"https://smile.amazon.com/gp/product/1728230896?pf_rd_r=JB1XN2N8ZMYSF7CBHJ24&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=d0b3f725-f7e0-40f1-8abd-c7834ce9a5d9&amp;pd_rd_w=4g6LW&amp;pd_rd_wg=VxVWc&amp;ref_=pd_gw_unk\" target=\"_blank\" class=\"color-link\" title=\"https://smile.amazon.com/gp/product/1728230896?pf_rd_r=JB1XN2N8ZMYSF7CBHJ24&amp;pf_rd_p=5ae2c7f8-e0c6-4f35-9071-dc3240e894a8&amp;pd_rd_r=d0b3f725-f7e0-40f1-8abd-c7834ce9a5d9&amp;pd_rd_w=4g6LW&amp;pd_rd_wg=VxVWc&amp;ref_=pd_gw_unk\" rel=\"nofollow noopener\">The Secrets to Happiness at Work</a> and also <a href=\"https://tracybrower.com/bring-work-to-life/\" target=\"_blank\" class=\"color-link\" title=\"https://tracybrower.com/bring-work-to-life/\" rel=\"nofollow noopener\">Bring Work to Life by Bringing Life to Work: A Guide for Leaders and Organizations.</a> I am a principal with Steelcase’s Applied Research + Consulting group. 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