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Store themes"><div class="text-base font-medium"><span class="inline-block arrow-animation">Customize your store<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Store themes</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://apps.shopify.com/" aria-label="External source: Find business apps . Shopify app store"><div class="text-base font-medium"><span class="inline-block arrow-animation">Find business apps<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify app store</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/domains"><div class="text-base font-medium"><span class="inline-block arrow-animation">Own your site domain<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Domains & hosting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/tools"><div class="text-base font-medium"><span class="inline-block arrow-animation">Explore free business tools<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Tools to run your business</div></a></li></ul></div><div class="col-span-3 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Sell" class="font-bold text-t7 inline-block text-white">Sell</span></div><ul class="pb-2" aria-labelledby="subNavItem-Sell"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">Check out customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">World-class checkout</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Business-to-business (B2B)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">Accept online payments<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Set up forms of payment</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block text-white">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block text-white">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/finance"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your finances & access funding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Finance</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/shipping"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ship orders faster<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Shipping</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/fulfillment"><div class="text-base font-medium"><span class="inline-block arrow-animation">Outsource fulfillment & returns<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Fulfillment Network</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 text-black -translate-y-[30px]" data-background="transparent_dark"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/enterprise"><div class="text-base font-medium"><span class="inline-block arrow-animation">Enterprise<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Solutions for the world's largest brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-white hover:text-white" href="/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block text-white">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block text-white">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">New, innovative Shopify products</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 text-black -translate-y-[30px]" data-background="transparent_dark"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold border-shade-70"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block text-white">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/tools/logo-maker"><div class="text-base 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tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-white hover:text-white" href="/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-white hover:text-white" href="/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-white text-white"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-white bg-white -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-black text-white opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 text-white -translate-y-[30px]" data-background="transparent_dark"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1921)"><path d="M39.5 21C39.5 31.6315 30.8815 40.25 20.25 40.25C9.61852 40.25 1 31.6315 1 21C1 10.3685 9.61852 1.75 20.25 1.75C30.8815 1.75 39.5 10.3685 39.5 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><rect x="13" y="14" width="15" height="14" rx="2" stroke="currentColor" stroke-width="1.5"></rect><path d="M25 24L19 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 21L19 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M25 18L19 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 18L16 18" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 21L16 21" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M17 24L16 24" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_1921"><rect width="40.5" height="40.5" fill="white" transform="translate(0 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-white hover:text-white" href="https://changelog.shopify.com" aria-label="External source: Changelog . Your source for recent updates"><div class="text-base font-medium"><span class="inline-block arrow-animation">Changelog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Your source for recent updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" viewBox="0 0 41 42" fill="none" xmlns="http://www.w3.org/2000/svg"><g clip-path="url(#clip0_213_1927)"><path d="M39.75 21C39.75 31.6315 31.1315 40.25 20.5 40.25C9.86852 40.25 1.25 31.6315 1.25 21C1.25 10.3685 9.86852 1.75 20.5 1.75C31.1315 1.75 39.75 10.3685 39.75 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M25 22L16 22" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M20 25L16 25" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M16 17C16 16.4477 16.4477 16 17 16H24C24.5523 16 25 16.4477 25 17V18C25 18.5523 24.5523 19 24 19H17C16.4477 19 16 18.5523 16 18V17Z" stroke="currentColor" stroke-width="1.5"></path><rect x="13" y="13" width="15" height="15" rx="2" stroke="currentColor" stroke-width="1.5"></rect></g><defs><clipPath id="clip0_213_1927"><rect width="40.5" height="40.5" fill="white" transform="translate(0.25 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-white hover:text-white" href="/editions/summer2024"><div class="text-base font-medium"><span class="inline-block arrow-animation">Summer ’24 Edition<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">The latest 100+ product updates</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="41" height="42" 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30H24.5C25.6046 30 26.5 29.1046 26.5 28V28" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path></g><defs><clipPath id="clip0_213_2183"><rect width="40.5" height="40.5" fill="white" transform="translate(0.5 0.75)"></rect></clipPath></defs></svg></span><a class="group inline-block w-full text-white hover:text-white" href="/editions/all"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-30 group-hover:text-white">Archive of past Shopify Editions</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="42" height="42" viewBox="0 0 42 42" fill="none" xmlns="http://www.w3.org/2000/svg"><path d="M40.25 21C40.25 31.6315 31.6315 40.25 21 40.25C10.3685 40.25 1.75 31.6315 1.75 21C1.75 10.3685 10.3685 1.75 21 1.75C31.6315 1.75 40.25 10.3685 40.25 21Z" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path><path d="M17.341 24.6079L18.8363 26.9574" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9609 14.7523C28.2811 15.4085 29.324 16.6069 29.7356 18.1429C30.1472 19.679 29.8432 21.2382 29.028 22.4667" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M26.9769 20.7052C27.2556 20.1447 27.3388 19.4842 27.164 18.832C26.9893 18.1799 26.587 17.6495 26.0654 17.3034" stroke="currentColor" stroke-width="1.5" stroke-linecap="round"></path><path d="M14.5357 20.5604C14.4233 20.1409 14.5945 19.6968 14.9595 19.4613L21.4187 15.2941C21.9885 14.9265 22.7512 15.2206 22.9267 15.8756L24.9726 23.5109C25.1481 24.1659 24.6346 24.802 23.9574 24.7685L16.2799 24.3892C15.8461 24.3678 15.4758 24.0688 15.3633 23.6493L14.5357 20.5604Z" stroke="currentColor" stroke-width="1.5"></path><path d="M12.0335 21.5081L12.7226 24.0796" 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105.307)"><stop stop-color="#333FB2"></stop><stop offset="0.75924" stop-color="#27293B" stop-opacity="0"></stop></radialGradient><linearGradient id="paint2_linear_41_662" x1="16.5981" y1="18.96" x2="37.4853" y2="40.2112" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#32386C"></stop></linearGradient><linearGradient id="paint3_linear_41_662" x1="27.4622" y1="16.9104" x2="21.7852" y2="22.9621" gradientUnits="userSpaceOnUse"><stop stop-color="#A8B1EB"></stop><stop offset="1" stop-color="#4F58AA"></stop></linearGradient></defs></svg></header><main role="main" id="main" tabindex="-1" class="focus-visible:outline-none relative overflow-hidden"><style>.tco-hero-gradient:before { background: rgba(205, 249, 134, 0.2); }</style><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl bg-[#171E16] bg-repeat bg-blend-soft-light xs:pt-28 md:pt-40 before:w-[1000px] before:h-[1000px] before:blur-[160px] before:absolute before:-top-[800px] before:-right-[400px] before:rounded-full before:-rotate-90 tco-hero-gradient translate-x-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="flex flex-wrap items-end container gap-6 md:gap-20 justify-between"><div class="sm:max-w-[65%]"><p class="richtext text-t7 uppercase font-medium leading-none pb-xs text-eyebrow-dark-text">Total cost of ownership</p><h2 class="richtext text-white text-t2">Shopify TCO Calculator</h2><p class="richtext text-white text-body-lg">See how Shopify can help your business reduce costs and increase revenue, based on real data and research conducted by a leading consulting firm.</p></div><div class="block sm:hidden"><a href="#calculator" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled font-normal" data-component-name="button" data-mode="dark" target="">Go to calculator</a></div></div><div class="container md:mt-20"><p class="richtext text-white text-body-base mb-3">Compared to competitors, Shopify has:</p><div class="grid grid-cols-1 gap-x-gutter gap-y-gutter sm:grid-cols-2 lg:grid-cols-3" data-component-name="card-grid"><div style="background-color:rgba(107, 135, 95, 0.3)" class="rounded-2xl p-8"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">33% better <span style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5 mb-0'>Total cost of ownership</span></h2></div></div></div></div><div style="background-color:rgba(107, 135, 95, 0.3)" class="rounded-2xl p-8"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">23% better <span style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5 mb-0'>Platform costs</span></h2></div></div></div></div><div style="background-color:rgba(107, 135, 95, 0.3)" class="rounded-2xl p-8"><div data-component-name="card" class="rounded-2xl ring-0 ring-white/20 border-white p-0" data-mode="dark"><div><div class="text-left text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">19% better <span style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5'>Operation and maintenance costs</span></h2></div></div></div></div></div><p class="richtext text-white mt-4">All values are average. Data according to research commissioned by Shopify from a leading independent consulting firm.</p></div></section><div class="absolute top-0 left-0 right-0 bottom-0 mix-blend-soft-light pointer-events-none" style="background-image:url(https://cdn.shopify.com/b/shopify-brochure2-assets/45aa43414261b49af456da87b732da77.webp)"></div><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text bg-[#171E16] pt-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light" id="calculator"><div class="bg-section-light-bg p-6 sm:p-16 container rounded-2xl"><div class="max-w-5xl mb-8 sm:mb-16 mx-auto"><h2 class="richtext text-t3 mb-4">Calculate TCO</h2><p class="richtext text-body-lg">Enter your business details to see how Shopify compares to your current ownership costs.</p></div><form method="post" action="/compare/tco" class="max-w-5xl mx-auto" id="calculatorForm"><input type="hidden" name="__rvfInternalFormId" value="calculatorForm"/><div data-component-name="select" data-mode="light"><div class="relative"><select required="" name="onlineRevenueRange" class="px-6 block w-full duration-300 ease-out peer ring-1 ring-inset rounded-[3em] hover:focus-within:ring-state-focus focus-within:ring-state-focus focus-within:outline-0 appearance-none text-input-light-text bg-input-light-bg default:ring-input-light-border hover:ring-input-light-border-hover pb-4 pt-4 mb-5 [&_select]:py-4" id="onlineRevenueRange"><option value="">Online revenue</option><option value="$1M to $10M">$1M to $10M</option><option value="$10M to $20M">$10M to $20M</option><option value="$20M to $125M">$20M to $125M</option><option value="$125M to $500M">$125M to $500M</option><option value="$500M to $1B">$500M to $1B</option><option value="$1B+">$1B+</option></select><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="24" width="24" class="rotate-180 absolute top-1/2 transform -translate-y-1/2 right-4 pointer-events-none text-input-light-text"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></div></div><div data-component-name="select" data-mode="light"><div class="relative"><select required="" name="currentEcommercePlatform" class="px-6 block w-full duration-300 ease-out peer ring-1 ring-inset rounded-[3em] hover:focus-within:ring-state-focus focus-within:ring-state-focus focus-within:outline-0 appearance-none text-input-light-text bg-input-light-bg default:ring-input-light-border hover:ring-input-light-border-hover pb-4 pt-4 mb-5 [&_select]:py-4" id="currentEcommercePlatform"><option value="">Current platform</option><option value="Salesforce Commerce Cloud">Salesforce Commerce Cloud</option><option value="BigCommerce">BigCommerce</option><option value="Adobe Commerce">Adobe Commerce</option><option value="WooCommerce">WooCommerce</option><option value="other">Other platform or custom build</option><option value="none">Not currently using any platform</option></select><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="24" width="24" class="rotate-180 absolute top-1/2 transform -translate-y-1/2 right-4 pointer-events-none text-input-light-text"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></div></div><div class="flex flex-wrap xs:gap-0 sm:gap-4 lg:gap-6"><div class="xs:w-full sm:w-1/2-gutter mb-5"><div data-component-name="select" data-mode="light"><div class="relative"><select name="platformCosts" class="px-6 block w-full duration-300 ease-out peer ring-1 ring-inset rounded-[3em] hover:focus-within:ring-state-focus focus-within:ring-state-focus focus-within:outline-0 appearance-none text-input-light-text bg-input-light-bg default:ring-input-light-border hover:ring-input-light-border-hover pb-2 pt-6" id="platformCosts"><option value="">Platform costs</option><option value="2%">2%</option><option value="3%">3%</option><option value="4%">4%</option><option value="5%">5%</option><option value="6%">6%</option><option value="7%">7%</option><option value="8%">8%</option><option value="9%">9%</option><option value="10%">10%</option><option value="11%">11%</option><option value="12%">12%</option><option value="other">Other</option></select><label class="absolute text-base pointer-events-none duration-300 ease-out -translate-y-3 scale-75 top-4 z-10 origin-[0] left-6 text-input-light-label-text" for="platformCosts">Optional</label><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="24" width="24" class="rotate-180 absolute top-1/2 transform -translate-y-1/2 right-4 pointer-events-none text-input-light-text"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></div></div><div class="flex items-center mt-1 ml-5 gap-1"><div class="hover:cursor-pointer group/item relative"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><circle cx="8" cy="8" r="6" fill="#52525B"></circle><rect x="7" y="7" width="2" height="6" rx="1" fill="white"></rect><rect x="7" y="4" width="2" height="2" rx="1" fill="white"></rect></svg><div class="text-xs absolute invisible group-hover/item:visible bg-white border border-[#dedede] p-2 z-20 max-w-[225px] w-screen top-[150%] left-1/2 md:-left-[44px] -ml-[60px] rounded-md after:absolute after:bottom-full after:left-1/2 after:-ml-[5px] after:border-[5px] after:border-transparent after:border-b-[#dedede]"><span>Includes fees related to:</span><ul class="list-disc ml-4 mt-1"><li class="mb-2">Infrastructure costs</li><li class="mb-2">Enhancements and applications</li><li class="mb-2">Production and non-production platform management</li><li class="mb-2">Platform operations and administration</li></ul></div></div><span class="text-xs">What does this include?</span></div></div><div class="xs:w-full sm:w-1/2-gutter mb-5"><div data-component-name="select" data-mode="light"><div class="relative"><select name="supportCosts" class="px-6 block w-full duration-300 ease-out peer ring-1 ring-inset rounded-[3em] hover:focus-within:ring-state-focus focus-within:ring-state-focus focus-within:outline-0 appearance-none text-input-light-text bg-input-light-bg default:ring-input-light-border hover:ring-input-light-border-hover pb-2 pt-6" id="supportCosts"><option value="">Operating and support costs</option><option value="2%">2%</option><option value="3%">3%</option><option value="4%">4%</option><option value="5%">5%</option><option value="6%">6%</option><option value="7%">7%</option><option value="8%">8%</option><option value="9%">9%</option><option value="10%">10%</option><option value="11%">11%</option><option value="12%">12%</option><option value="other">Other</option></select><label class="absolute text-base pointer-events-none duration-300 ease-out -translate-y-3 scale-75 top-4 z-10 origin-[0] left-6 text-input-light-label-text" for="supportCosts">Optional</label><svg fill="none" viewBox="0 0 16 16" aria-hidden="true" icon="chevron" height="24" width="24" class="rotate-180 absolute top-1/2 transform -translate-y-1/2 right-4 pointer-events-none text-input-light-text"><path fill="currentColor" d="M12 10.4a.798.798 0 0 1-.566-.234L8 6.73l-3.434 3.435a.8.8 0 1 1-1.132-1.132l4-4a.8.8 0 0 1 1.132 0l4 4A.8.8 0 0 1 12 10.4Z"></path></svg></div></div><div class="flex items-center mt-1 ml-5 gap-1"><div class="hover:cursor-pointer group/item relative"><svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 16 16" fill="none"><circle cx="8" cy="8" r="6" fill="#52525B"></circle><rect x="7" y="7" width="2" height="6" rx="1" fill="white"></rect><rect x="7" y="4" width="2" height="2" rx="1" fill="white"></rect></svg><div class="text-xs absolute invisible group-hover/item:visible bg-white border border-[#dedede] p-2 z-20 max-w-[225px] w-screen top-[150%] left-1/2 md:-left-[44px] -ml-[60px] rounded-md after:absolute after:bottom-full after:left-1/2 after:-ml-[5px] after:border-[5px] after:border-transparent after:border-b-[#dedede]"><span>Includes fees related to:</span><ul class="list-disc ml-4 mt-1"><li class="mb-2">Fixed and variable platform and licensing fees</li><li class="mb-2">Payment processing</li><li class="mb-2">Platform service and support</li><li class="mb-2">Apps, plug-ins, and integrations</li></ul></div></div><span class="text-xs">What does this include?</span></div></div></div><div data-component-name="text-input" class="flex flex-col" data-mode="light"><div class="relative box-border flex justify-between items-start w-full duration-300 ease-out peer placeholder:text-transparent ring-1 ring-inset rounded-[3em] hover:focus-within:ring-state-focus focus-within:ring-state-focus focus-within:outline-0 text-input-light-text bg-input-light-bg default:ring-input-light-border hover:ring-input-light-border-hover mb-5"><input placeholder=" " required="" type="text" class="w-full ml-2 px-4 pb-2 pt-6 peer placeholder:text-transparent input:bg-transparent bg-transparent focus-visible:outline-none" id="businessUrl" name="businessUrl"/><label class="absolute text-base pointer-events-none duration-300 ease-out translate-y-[-100%] scale-75 top-[50%] z-10 origin-[0] left-6 peer-placeholder-shown:scale-100 peer-placeholder-shown:top-[50%] peer-placeholder-shown:translate-y-[-50%] peer-focus:scale-75 peer-focus:translate-y-[-100%] text-input-light-label-text peer-focus:text-input-light-label-text peer-placeholder-shown:text-input-light-text" for="businessUrl">Business URL</label></div></div><button type="submit" class="inline-block self-center overflow-hidden max-w-full ring-inset rounded-button text-button-size font-button-font tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled bg-[#171E16] py-4 px-6 rounded-full font-medium relative" data-component-name="form-button" name="_action" value="TCO">See results</button></form></div></section><section class="grid gap-y-2xl grid-cols-full bg-section-light-bg text-section-light-text pt-4xl pb-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container"><div class="flex flex-col md:flex-row flex-wrap md:items-center justify-between"><div class="md:max-w-1/2-gutter mb-8"><div class="max-w-xl text-left"><h3 class="richtext text-t3 mb-4">Why we built this calculator</h3><p class="richtext text-body-base">Bobby Morrison, our Chief Revenue Officer, offers an overview of the independent research that underpins our TCO Calculator.</p></div></div><div class="md:max-w-1/2-gutter relative flex items-center justify-center"><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 md:w-24 md:h-24 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute" tabindex="0"></button><picture data-component-name="image"><img alt="" class="aspect-[4/3] xs:rounded-lg md:rounded-none object-cover" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/c3c10b1bcc0e1fe8a03a49293f5d562d.webp"/></picture></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl bg-section-light-bg" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container relative flex flex-col rounded-2xl overflow-hidden text-fullwidthcard-dark-text sm:flex-row bg-[#171E16]" data-mode="dark" data-component-name="full-width-card"><div class="flex basis-1/2"><picture data-component-name="image"><source srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/28628a66d998435b1eb6d9f0d2c98803.webp" media="(max-width: 640px)"/><source srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/14f8f24187e77613d127d9c4d6b9834d.webp" media="(min-width: 641px)"/><img alt="We unpack the research behind our calculations and outline best practices for optimizing your own enterprise operations." class="w-full h-full grow object-cover" loading="lazy" src="https://cdn.shopify.com/b/shopify-brochure2-assets/28628a66d998435b1eb6d9f0d2c98803.webp"/></picture></div><div class="grid basis-1/2 sm:place-content-center gap-y-md p-8 md:p-10 lg:p-16"><p class="richtext text-t7 uppercase font-medium leading-none pb-xs text-eyebrow-dark-text">Whitepaper</p><h2 class="richtext text-t2">A deep-dive guide on all-things TCO</h2><p class="richtext text-body-lg">We unpack the research behind our calculations and outline best practices for optimizing your own enterprise operations.</p><a href="https://cdn.shopify.com/static/plus/documents/TCO_whitePaper.pdf" class="inline-block self-center overflow-hidden px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline hover:ring-1 disabled:hover-ring-0 md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-secondary-text bg-button-dark-secondary-bg border-button-dark-secondary-border ring-current hover:text-button-dark-secondary-text-hover hover:bg-button-dark-secondary-bg-hover hover:border-button-dark-secondary-border-hover hover:ring-button-dark-secondary-border-hover focus:text-button-dark-secondary-text-focus focus:bg-button-dark-secondary-bg-focus focus:border-button-dark-secondary-border-focus focus:ring-button-dark-secondary-border-focus active:text-button-dark-secondary-text-active active:bg-button-dark-secondary-bg-active active:border-button-dark-secondary-border-active active:ring-button-dark-secondary-border-active disabled:text-button-dark-secondary-text-disabled disabled:bg-button-dark-secondary-bg-disabled disabled:border-button-dark-secondary-border-disabled disabled:ring-button-dark-secondary-border-disabled max-w-max" data-component-name="button" data-mode="dark" target="_blank" rel="noopener noreferrer" aria-label="External source: Download whitepaper (Opens in a new window)">Download whitepaper</a></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-xl bg-section-light-bg" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><h2 class="richtext text-t2">FAQ</h2></div></div><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl [&_h3]:font-normal" data-component-name="faq"><div class="col-span-4 xs:col-span-4 sm:col-span-7 md:col-span-10 lg:col-span-9 xl:col-span-8 xs:col-start-1 sm:col-start-2 md:col-start-3 lg:col-start-3 xl:col-start-4 grid gap-y-xl"><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-1-:R1jln5:" id="header-1-:R1jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What research informed these calculations?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-1-:R1jln5:" role="region" aria-labelledby="header-1-:R1jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><span class='block mb-4'>From December 2023 to January 2024, Shopify commissioned research from an independent leading consulting firm to study Total Cost of Ownership (TCO) across major ecommerce platforms.</span> <span class='block mb-4'>Research inputs were collected from an executive survey, in-depth executive interviews, secondary research (e.g., market and industry reports, review boards), and global subject matter advisors (SMAs) with in-depth expertise in ecommerce.</span></div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-2-:R2jln5:" id="header-2-:R2jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">Who participated in the research?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-2-:R2jln5:" role="region" aria-labelledby="header-2-:R2jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm">The research captured data from a survey of 250 enterprises across major ecommerce platforms. Respondents were based in the U.S. and Canada, and represented businesses of different sizes, industries, and revenue ranges (surveyed businesses had revenues of $10M and greater). The expert interviews were conducted with enterprise leaders responsible for managing and making investment decisions related to ecommerce platforms. Global SMAs knowledgeable in ecommerce platforms and enterprise pricing were also consulted throughout the research.</div></div></div><div data-component-name="accordion" class="grid pb-xl border-b transition-all duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] text-black grid-rows-[max-content_0fr]" data-mode="light"><button type="button" class="flex gap-x-sm place-items-center text-left justify-space-between" aria-expanded="false" aria-controls="panel-3-:R3jln5:" id="header-3-:R3jln5:"><h3 class="richtext text-t5 max-w-xl md:max-w-2xl lg:max-w-3xl">What goes into measuring TCO?</h3><div class="grid shrink-0 place-items-center w-8 h-8 md:w-11 md:h-11 ml-auto rounded-full transition-colors duration-500 delay-[50ms] bg-black"><div class="relative" style="width:20px;height:20px"><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-0 text-black w-5 h-5" style="width:20px;height:20px"><rect x="4" y="9" width="12" height="2" fill="currentColor"></rect></svg><svg viewBox="0 0 20 20" fill="none" class="absolute inset-1/2 -translate-x-1/2 -translate-y-1/2 transition-all duration-500 delay-[50ms] opacity-100 text-white w-5 h-5" style="width:20px;height:20px"><rect x="2" y="9" width="16" height="2" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect><rect x="9" y="2" width="2" height="16" fill="currentColor" class="origin-center transition-transform duration-500 delay-[50ms] rotate-0"></rect></svg></div></div></button><div class="pr-8 md:pr-11 md:mr-sm overflow-hidden transition-opacity duration-[400ms] ease-[cubic-bezier(0.40,0.00,0.20,1.00)] [&_h4]:text-t7 [&_h4]:mb-2 [&_h4]:mt-md [&_h5]:mb-2 [&_h5]:mt-md [&_h5]:text-t8 [&_h6]:text-t8 [&_h6]:mb-2 [&_h6]:mt-md max-w-xl md:max-w-2xl lg:max-w-3xl opacity-0 delay-0 [&>*]:invisible" id="panel-3-:R3jln5:" role="region" aria-labelledby="header-3-:R3jln5:" aria-hidden="true"><div class="richtext text-body-base pt-sm"><span class='block mb-4'>Total Cost of Ownership (TCO) is used by enterprises to assess all direct and indirect costs incurred with a given purchase or platform. Our TCO assessments holistically view the total cost that enterprises may incur from their initial purchase of an ecommerce platform to the recurring expenses needed to keep the platform operational. More specifically, for this calculator, our research design and analysis were informed by three TCO drivers:</span> <ul><li>Platform Fees & E-commerce Stack Costs</li><li>Operational & Support Costs, and</li><li>Implementation & Setup Costs</li></div></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text pt-4xl bg-[#171E16] bg-cover bg-center" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light" style="background-image:url(https://cdn.shopify.com/b/shopify-brochure2-assets/0da77d83f06532a0328f0f671b2af5fb.webp)"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-2xl" data-component-name="conversion"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-10 lg:col-span-8 xl:col-span-8 xs:col-start-1 sm:col-start-1 md:col-start-2 lg:col-start-3 xl:col-start-3"><div class="text-center text-section-dark-text" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t2">Receive a custom TCO evaluation today</h2></div><div data-component-name="button-group" class="mt-md" data-mode="dark"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="#contact-sales" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-dark-primary-text bg-button-dark-primary-bg border-button-dark-primary-border ring-button-dark-primary-border hover:text-button-dark-primary-text-hover hover:bg-button-dark-primary-bg-hover hover:border-button-dark-primary-border-hover hover:ring-button-dark-primary-border-hover focus:text-button-dark-primary-text-focus focus:bg-button-dark-primary-bg-focus focus:border-button-dark-primary-border-focus focus:ring-button-dark-primary-border-focus active:text-button-dark-primary-text-active active:bg-button-dark-primary-bg-active active:border-button-dark-primary-border-active active:ring-button-dark-primary-border-active disabled:text-button-dark-primary-text-disabled disabled:bg-button-dark-primary-bg-disabled disabled:border-button-dark-primary-border-disabled disabled:ring-button-dark-primary-border-disabled" data-component-name="button" data-mode="dark" target="">Get in touch</a></div></div></div></div></section><section class="grid gap-y-2xl grid-cols-full pb-2xl text-section-dark-text pt-2xl bg-black" data-section-name="disclaimers" data-component-name="disclaimers" data-viewable-component="true" data-mode="dark"><div class="container"><div class="flex flex-col items-start sm:items-center sm:flex-row"><ul class=""><li class="richtext mb-2 richtext">This tool provides an estimate only based on results extrapolated from research commissioned by Shopify from a leading independent consulting firm. Actual total cost of ownership may vary. Shopify makes no representations, warranties, or guarantees with respect to the accuracy or reliability of this tool or the results obtained, including that your actual total cost of ownership is or will be higher or lower on any platform by any amount. By using this tool, you acknowledge and agree that Shopify will have no liability directly or indirectly arising from or in connection with your use of or reliance on this tool or any results obtained.</li></ul></div></div></section></main><footer class="relative flex flex-col font-shopifysans bg-black text-white" data-component-name="footer" data-viewable-component="true"><section class="container flex flex-col gap-16 py-16 my-0 sm:justify-start sm:pb-16 md:flex-row md:flex-nowrap md:justify-between md:pb-20 md:py-20 md:gap-20 xl:w-full bg-black text-white" data-section-name="footer" data-section-index="1" data-component-name="footer" data-viewable-component="true"><div class="min-w-[100px]"><svg fill="none" role="img" viewBox="0 0 56 64" class="h-[44px]" height="64" data-component-name="shopify-logo"><title>Shopify logo</title><g clip-path="url(#clip0_198_267)"><path d="M37.7102 7.42882C37.7102 7.42882 37.0044 7.6296 35.8448 7.98098C35.6432 7.32843 35.3407 6.57549 34.9374 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font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community/ct-p/en?utm_campaign=footer&utm_content=en&utm_medium=web&utm_source=shopify" aria-label="External source: Shopify Community" data-component-name="shopify-community">Shopify Community</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="developers"><h2 class="text-base font-bold text-white">Developers</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="External source: Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="External source: API Documentation" data-component-name="a-p-i-documentation">API Documentation</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="External source: Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="products"><h2 class="text-base font-bold text-white">Products</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="External source: Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/fulfillment" aria-label="Shopify Fulfillment Network" data-component-name="shopify-fulfillment-network">Shopify Fulfillment Network</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/" aria-label="External source: Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/enterprise" aria-label="Shopify for Enterprise" data-component-name="shopify-for-enterprise">Shopify for Enterprise</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="global-impact"><h2 class="text-base font-bold text-white">Global Impact</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/climate" aria-label="Sustainability" data-component-name="sustainability">Sustainability</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/about/social-impact" aria-label="Social Impact" data-component-name="social-impact">Social Impact</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/1mbb" aria-label="External source: Build Black" data-component-name="build-black">Build Black</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://buildnative.shop" aria-label="External source: Build Native" data-component-name="build-native">Build Native</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/plus/commerce-trends" aria-label="Research" data-component-name="research">Research</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="solutions"><h2 class="text-base font-bold text-white">Solutions</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/online" aria-label="Online Store Builder" data-component-name="online-store-builder">Online Store Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/website/builder" aria-label="Website Builder" data-component-name="website-builder">Website Builder</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/tour/ecommerce-website" aria-label="Ecommerce Website" data-component-name="ecommerce-website">Ecommerce Website</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/compare/tco" data-component-name="en-0" aria-current="true">USA<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/compare/tco" lang="en" data-component-name="en-1" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/be/compare/tco" lang="nl" data-component-name="nl-2" aria-current="false">Belgium</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/br/compare/tco" lang="pt" data-component-name="pt-3" aria-current="false">Brasil</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/compare/tco" lang="en" data-component-name="en-4" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca-fr/compare/tco" lang="fr" data-component-name="fr-5" aria-current="false">Canada (Français)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/cz/compare/tco" lang="cs" data-component-name="cs-6" aria-current="false">Česká republika</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/co/compare/tco" lang="es" data-component-name="es-7" aria-current="false">Colombia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/dk/compare/tco" lang="da" data-component-name="da-8" aria-current="false">Danmark</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/de/compare/tco" lang="de" data-component-name="de-9" aria-current="false">Deutschland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es-es/compare/tco" lang="es" data-component-name="es-10" aria-current="false">España</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/es/compare/tco" lang="es" data-component-name="es-11" aria-current="false">Español (Intl.)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fr/compare/tco" lang="fr" data-component-name="fr-12" aria-current="false">France</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk-en/compare/tco" lang="en" data-component-name="en-13" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/in/compare/tco" lang="en" data-component-name="en-14" aria-current="false">India</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/compare/tco" lang="en" data-component-name="en-15" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/compare/tco" lang="en" data-component-name="en-16" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/it/compare/tco" lang="it" data-component-name="it-17" aria-current="false">Italia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/compare/tco" lang="en" data-component-name="en-18" aria-current="false">Malaysia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/mx/compare/tco" lang="es" data-component-name="es-19" aria-current="false">México</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nl/compare/tco" lang="nl" data-component-name="nl-20" aria-current="false">Nederland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/compare/tco" lang="en" data-component-name="en-21" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/compare/tco" lang="en" data-component-name="en-22" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no/compare/tco" lang="nb" data-component-name="nb-23" aria-current="false">Norge</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/no-en/compare/tco" lang="en" data-component-name="en-24" aria-current="false">Norway (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/compare/tco" lang="en" data-component-name="en-25" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pl/compare/tco" lang="pl" data-component-name="pl-26" aria-current="false">Polska</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/pt/compare/tco" lang="pt-PT" data-component-name="pt-PT-27" aria-current="false">Portugal</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/compare/tco" lang="en" data-component-name="en-28" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/compare/tco" lang="en" data-component-name="en-29" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/fi/compare/tco" lang="fi" data-component-name="fi-30" aria-current="false">Suomi</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/se/compare/tco" lang="sv" data-component-name="sv-31" aria-current="false">Sverige</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tr/compare/tco" lang="tr" data-component-name="tr-32" aria-current="false">Türkiye</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/compare/tco" lang="en" data-component-name="en-33" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/th/compare/tco" lang="th" data-component-name="th-34" aria-current="false">ไทย</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/kr/compare/tco" lang="ko" data-component-name="ko-35" aria-current="false">대한민국</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/tw/compare/tco" lang="zh-Hant" data-component-name="zh-Hant-36" aria-current="false">台灣</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/compare/tco" lang="ja" data-component-name="ja-37" aria-current="false">日本</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/zh/compare/tco" lang="zh-Hans" data-component-name="zh-Hans-38" aria-current="false">简体中文</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="Region Navigation. Current: USA"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">USA</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="Region Navigation" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">Country/region</h3><button 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Our platform has been assessed and certified by:","video":"Video","videoTutorials":"Video Tutorials"}},"pages/compare/tco/content":{"htmlHead":{"pageTitle":"Shopify Total Cost of Ownership (TCO) Calculator","metaDescription":"Calculate your commerce platform ownership costs and see how Shopify can help your business reduce spend and increase revenue, based on real data and research.","shareImage":"https://cdn.shopify.com/b/shopify-brochure2-assets/a8147697e7963e7ae41f4bccfd72d5e6.png"},"hero":{"kicker":"Total cost of ownership","headingHtml":"Shopify TCO Calculator","subheadHtml":"See how Shopify can help your business reduce costs and increase revenue, based on real data and research conducted by a leading consulting firm.","button":{"href":"#calculator","text":"Go to calculator"}},"form":{"toolTipHeading":"What does this include?","toolTipSubHeading":"Includes fees related to:","toolTips":{"platformCosts":["Infrastructure costs","Enhancements and applications","Production and non-production platform management","Platform operations and administration"],"operatingCosts":["Fixed and variable platform and licensing fees","Payment processing","Platform service and support","Apps, plug-ins, and integrations"]},"revenue":{"label":"Online revenue"},"currentPlatform":{"label":"Current platform","other":{"label":"Other platform or custom build"},"none":{"label":"Not currently using any platform"}},"platformCosts":{"label":"Platform costs","other":{"label":"Other"}},"operatingCosts":{"label":"Operating and support costs","other":{"label":"Other"}},"website":{"label":"Business URL"}},"video":{"headingHtml":"Why we built this calculator","subheadHtml":"Bobby Morrison, our Chief Revenue Officer, offers an overview of the independent research that underpins our TCO Calculator."},"cardGrid":{"heading":"Compared to competitors, Shopify has:","cards":[{"headingGroup":{"headingHtml":"33% better \u003cspan style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5 mb-0'\u003eTotal cost of ownership\u003c/span\u003e"}},{"headingGroup":{"headingHtml":"23% better \u003cspan style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5 mb-0'\u003ePlatform costs\u003c/span\u003e"}},{"headingGroup":{"headingHtml":"19% better \u003cspan style='font-weight: 400; margin: 0; padding-top: 8px;' class='block text-t5'\u003eOperation and maintenance costs\u003c/span\u003e"}}]},"cardDisclaimer":"All values are average. Data according to research commissioned by Shopify from a leading independent consulting firm.","calculator":{"heading":"Calculate TCO","subhead":"Enter your business details to see how Shopify compares to your current ownership costs.","submit":"See results"},"whitepaper":{"kicker":"Whitepaper","headingHtml":"A deep-dive guide on all-things TCO","subheadHtml":"We unpack the research behind our calculations and outline best practices for optimizing your own enterprise operations.","cta":"Download whitepaper"},"faq":{"heading":"FAQ","questions":[{"id":1,"heading":"What research informed these calculations?","content":"\u003cspan class='block mb-4'\u003eFrom December 2023 to January 2024, Shopify commissioned research from an independent leading consulting firm to study Total Cost of Ownership (TCO) across major ecommerce platforms.\u003c/span\u003e \u003cspan class='block mb-4'\u003eResearch inputs were collected from an executive survey, in-depth executive interviews, secondary research (e.g., market and industry reports, review boards), and global subject matter advisors (SMAs) with in-depth expertise in ecommerce.\u003c/span\u003e"},{"id":2,"heading":"Who participated in the research?","content":"The research captured data from a survey of 250 enterprises across major ecommerce platforms. 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