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iPhone 15 and iPhone 15 Plus - Apple (UK)

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src="/web/20240812204913js_/https://www.apple.com/ac/localnav/9/scripts/ac-localnav.built.js"></script> <main id="main" class="main" role="main" data-page-type="overview"> <h1 class="visuallyhidden">iPhone 15 and iPhone 15 Plus</h1> <div class="trade-in-ribbon trade-in-ribbon-avail"> <div class="ribbon" data-analytics-activitymap-region-id="ribbon"> <div class="ribbon-content-wrapper ribbon-content-wrapper-avail typography-ribbon-avail"> <div class="ribbon-content row"> <div class="column large-6 medium-8 small-12 large-centered"> <p class="ribbon-copy ribbon-copy-avail typography-ribbon-avail small-centered "> <span class="pricing-container" data-tradein-hide-all="iphone11-tradein,iphone14promax-tradein"><span data-tradein-product="iphone11-tradein" data-product-template="Get ${credit.display.minValue}–">Get credit towards an iPhone when you trade in an eligible smartphone.</span><span data-tradein-product="iphone14promax-tradein" data-product-template="${credit.display.maxValue} in credit toward iPhone 15 when you trade in iPhone 11 or higher."></span></span><span class="pricing-fallback">Get credit towards an iPhone when you trade in an eligible smartphone.</span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span> <a class="ribbon-link more" href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15 with trade in credit" aria-label="Buy iPhone 15">Buy</a></p> </div> </div> </div> </div> </div> <section class="section section-welcome" data-anim-scroll-group="Welcome" data-analytics-section-engagement="name:hero"> <div class="welcome" data-component-list="Welcome WelcomeLocalnavTrigger"> <div class="welcome__video welcome__video-avail"> <h2 class="welcome__video-headline"> <span class="visuallyhidden">iPhone 15</span> <figure class="welcome__video-headline-logo" data-anim-lazy-image></figure> </h2> <picture id="overview-welcome-hero-1" class="overview-welcome-hero welcome__video-base-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_large.jpg" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-welcome-hero welcome__video-base-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero__cfd0uaxcnbw2_large.jpg" alt="iPhone 15"> </picture> </noscript> <div class="inline-media-component-container welcome__video-media"> <div class="video-wrapper" data-video-id="hero-video" data-component-list="InlineMediaPlugins"> <video id="hero-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/hero/" data-inline-media-plugins="AnimLoad, AnimPlay, LoadTimeout, ViewportSourceOnce, WelcomeBuildIn" data-retina-enabled="true" data-load-timeout="5000" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 50vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="iPhone 15"></video> <picture id="overview-welcome-hero-endframe-1" class="overview-welcome-hero-endframe end-frame" data-lazy aria-hidden="true" data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_large.jpg" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-welcome-hero-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_endframe__e0ajd2ayxqc2_large.jpg" alt="iPhone 15"> </picture> </noscript> <picture id="overview-welcome-hero-startframe-1" class="overview-welcome-hero-startframe start-frame" data-lazy aria-hidden="true" data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_large.jpg" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-welcome-hero-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/welcome/hero_startframe__ef75bo6jqhkm_large.jpg" alt="iPhone 15"> </picture> </noscript> </div> </div> </div> <div class="welcome__lockup"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15" class="welcome__lockup-cta" aria-label="Buy iPhone 15" data-analytics-title="buy | iphone 15">Buy</a> <p class="welcome__lockup-primary-copy"> <span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template="${price.display.monthlyFrom}"></span><sup class="footnote footnote-number"><a href="#footnote-diamond" aria-label="Footnote ◊" data-modal-close>◊</a></sup> </p> </div> </div> </section> <section class="section section-highlights" data-anim-scroll-group="Highlights" data-analytics-section-engagement="name:highlights"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="section-header-headline typography-site-headline">Get the <br class="large-hide medium-inline small-hide"/>highlights.</h2> </div> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-site-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-film" data-textanim-2> <a href="/web/20240812204913/https://www.apple.com/105/media/uk/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/films/product/iphone-15-product-tpl-uk-2023_16x9.m3u8" data-analytics-title="watch the film - iphone 15" aria-label="Watch the iPhone 15 film" id="film-iphone-15" class="icon-wrapper section-header-cta-link" data-films-modal-link role="button" aria-label="Watch the iPhone 15 film" data-analytics-id="film-iphone-15"><span class="icon-copy">Watch the film</span><span class="icon icon-after icon-playcircle"></span></a> </li> <li class="section-header-cta-item section-header-cta-item-event" data-textanim-3> <a href="/web/20240812204913/https://www.apple.com/uk/apple-events/" data-analytics-title="watch the event" aria-label="Watch the iPhone 15 event" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Watch the event</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> </div> <div class="highlights-content paused " data-component-list="HighlightsGallery WillChange" id="highlights-gallery" data-analytics-gallery-id="highlights-gallery"> <div class="all-access-pass__container"> <div class="all-access-pass aap-highlights" id="aap-highlights" data-aap-type="highlights" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 60a0h&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;]}"> <div class="all-access-pass__background"> <div class="tablist-wrapper"> <div data-analytics-gallery-interaction-type="dotnav" class="dotnav"> <ul role="tablist" class="dotnav-items"> <li role="presentation" class="dotnav-item current"> <a id="media-gallery-item-1-trigger" data-focus-expression="{&quot;expression&quot;: &quot;a0t - ((100vh - 100a0h) / 2)&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" class="dotnav-link current" data-ac-gallery-trigger="media-gallery-item-1" href="#media-gallery-item-1"><span class="visuallyhidden">Item 1</span></a> </li> <li role="presentation" class="dotnav-item"> <a id="media-gallery-item-2-trigger" data-focus-expression="{&quot;expression&quot;: &quot;a0t - ((100vh - 100a0h) / 2)&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" class="dotnav-link" data-ac-gallery-trigger="media-gallery-item-2" href="#media-gallery-item-2"><span class="visuallyhidden">Item 2</span></a> </li> <li role="presentation" class="dotnav-item"> <a id="media-gallery-item-3-trigger" data-focus-expression="{&quot;expression&quot;: &quot;a0t - ((100vh - 100a0h) / 2)&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" class="dotnav-link" data-ac-gallery-trigger="media-gallery-item-3" href="#media-gallery-item-3"><span class="visuallyhidden">Item 3</span></a> </li> <li role="presentation" class="dotnav-item"> <a id="media-gallery-item-4-trigger" data-focus-expression="{&quot;expression&quot;: &quot;a0t - ((100vh - 100a0h) / 2)&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" class="dotnav-link" data-ac-gallery-trigger="media-gallery-item-4" href="#media-gallery-item-4"><span class="visuallyhidden">Item 4</span></a> </li> </ul> </div> </div> </div> <div class="all-access-pass__background play-pause-button-wrapper"> <button class="play-pause-button all-access-pass__play-pause-button" data-focus-expression="{&quot;expression&quot;: &quot;a0t - ((100vh - 100a0h) / 2)&quot;, &quot;anchors&quot;: [&quot;.section-highlights&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-intrapage-link data-analytics-title-pause="pause highlights gallery" data-analytics-click-pause="prop3:pause highlights gallery" data-aria-pause="Pause iPhone 15 highlights gallery" data-analytics-title-play="play highlights gallery" data-analytics-click-play="prop3:play highlights gallery" data-aria-play="Play iPhone 15 highlights gallery" data-analytics-title-replay="replay highlights gallery" data-analytics-click-replay="prop3:replay highlights gallery" data-aria-replay="RePlay iPhone 15 highlights gallery" aria-label="Play iPhone 15 highlights gallery"> <span class="icons"> <svg class="svg-icon play-icon" viewbox="0 0 56 56"> <path d="M20.8,36V20c0-1.6,1-2.5,2.3-2.5c0.7,0,1.1,0.1,1.7,0.5l13.4,7.7c1.2,0.7,1.8,1.2,1.8,2.3 c0,1.1-0.6,1.6-1.8,2.3L24.8,38c-0.6,0.4-1,0.5-1.7,0.5C21.8,38.5,20.8,37.6,20.8,36"/> </svg> <svg class="svg-icon pause-icon" viewbox="0 0 56 56"> <path d="M23.9,38.5h-2.3c-1.3,0-2.3-1-2.3-2.2V19.7c0-1.3,1.1-2.3,2.3-2.2h2.3c1.3,0,2.3,1,2.3,2.2v16.5 C26.2,37.5,25.2,38.5,23.9,38.5 M34.4,38.5c1.3,0,2.3-1,2.3-2.2V19.7c0-1.3-1.1-2.3-2.3-2.2h-2.3c-1.3,0-2.3,1-2.3,2.2v16.5 c0,1.3,1.1,2.3,2.3,2.2H34.4z"/> </svg> <svg class="svg-icon replay-icon" viewbox="0 0 56 56"> <path d="M37.3,26.7c-1,0.1-1.8,1-1.8,2c0,4.1-3.4,7.4-7.5,7.4c-4.1,0-7.4-3.4-7.4-7.5c0-4.1,3.3-7.4,7.5-7.4l0.1,0l0.2,0l0.5,0 l-2.2,2.2c-0.8,0.8-0.8,2.1,0,2.9c0.7,0.7,1.9,0.8,2.7,0.2l0.2-0.2l5.3-5.3c0.7-0.7,0.8-1.9,0.2-2.7l-0.2-0.2l-5.3-5.3 c-0.8-0.8-2.1-0.8-2.8,0c0,0,0,0,0,0c-0.7,0.7-0.8,1.9-0.1,2.7l0.1,0.2l1.4,1.4l-0.5,0c-6.4,0.2-11.3,5.6-11.1,11.9 S22,40.5,28.4,40.2c6.2-0.2,11.1-5.3,11.1-11.5c0-1-0.8-1.9-1.8-2l-0.2,0L37.3,26.7z"/> </svg> </span> </button> </div> </div> </div> <div class="media-gallery-wrapper "> <div class="media-gallery-limiter"> <div id="media-gallery" class="gallery media-gallery" data-preload-strategy="keyframe, prior-section" aria-label="media-gallery"> <div class="item-container"> <div id="media-gallery-item-1" class="gallery-item media-gallery-item-1 media-gallery-item-dynamic-island" data-media-handler="static" data-analytics-gallery-item-id="dymanic island" data-analytics-gallery-item-id="media-gallery item 1" data-ac-gallery-item="dynamic-island"> <p class="caption typography-site-highlights-headline">Dynamic Island <br/>stays on top of it all.</p> <figure role="img" class="gallery-figure" aria-label="Dynamic Island showing remaining time at an appointment"> <div class="positioned-media-element static hide" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> <div class="positioned-media-element endframe hide" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> <div class="positioned-media-element startframe" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> <div class="positioned-media-element hardware"></div> </figure> </div> <div id="media-gallery-item-2" class="gallery-item media-gallery-item-2 media-gallery-item-camera" data-media-handler="animation" data-media-argument="animation-start" data-analytics-gallery-item-id="camera" data-ac-gallery-item="camera"> <p class="caption typography-site-highlights-headline">New 48MP camera. <br/>Super-high-resolution photos. <br/>2x Telephoto.</p> <figure role="img" class="gallery-figure animation-pause" aria-label="Super-high-resolution photo of a woman wearing a yellow dress taken with iPhone 15."> <div class="positioned-media-element camera"></div> <div class="scrim scrim-s"></div> </figure> </div> <div id="media-gallery-item-3" class="gallery-item media-gallery-item-3 media-gallery-item-design" data-media-handler="video" data-media-argument="/105/media/us/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/highlights-glass/" data-media-excluded-viewports="xlarge" data-analytics-gallery-item-id="glass durability" data-ac-gallery-item="design"> <p class="caption typography-site-highlights-headline">Durable colour-infused glass <br class="small-hide"/>and aluminium design.</p> <figure role="img" class="gallery-figure" aria-label="Colour-infused back glass of iPhone 15 in Blue."> <div class="positioned-media-element static hide" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> <video class="positioned-media-element media" id="media-gallery-video-3" preload="none" src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/" playsinline muted></video> <div class="positioned-media-element endframe hide" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> <div class="positioned-media-element startframe" data-anim-lazy-image data-download-area-keyframe="{&quot;anchors&quot;:[&quot;#media-gallery&quot;], &quot;start&quot;: &quot;a0t - 120vh&quot;, &quot;end&quot;: &quot;a0b&quot;}"></div> </figure> </div> <div id="media-gallery-item-4" class="gallery-item media-gallery-item-4 media-gallery-item-usb-c" data-media-handler="animation" data-media-argument="animation-start" data-analytics-gallery-item-id="usb-c" data-ac-gallery-item="usb-c"> <p class="caption typography-site-highlights-headline">Charging as easy <br/>as USB-C.</p> <figure role="img" class="gallery-figure animation-pause" aria-label="Back view of AirPods, iPhone 15 with USB-C connector, and iPad."> <div class="positioned-media-element usbc"></div> </figure> </div> </div> </div> </div> </div> </div> </section> <section class="section section-closer-look" data-anim-scroll-group="Closer Look" data-analytics-section-engagement="name:real time viewer gallery"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="section-header-headline typography-site-headline">Take a closer look.</h2> </div> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-site-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-ar-real-time" data-textanim-2> <span class="ar-link typography-tout-reduced section-header-cta-link " data-component-list="ArLink"><a class="icon icon-arkit icon-after" rel="ar" href="/web/20240812204913/https://www.apple.com/105/media/ww/iphone/shared/ar/2023/f6ca1075-bfa5-441b-b6c2-61e5ce4c15b2/iphone-15/iphone_15_plus_iphone_15_pink_no5g.usdz" data-default-path="/105/media/ww/iphone/shared/ar/2023/f6ca1075-bfa5-441b-b6c2-61e5ce4c15b2/iphone-15/iphone_15_plus_iphone_15_pink_no5g.usdz" data-aap-id="aap-rt-viewer" data-url-root="/105/media/ww/iphone/shared/ar/2023/f6ca1075-bfa5-441b-b6c2-61e5ce4c15b2" data-url-product="iphone-15" data-url-option-map="{ &quot;small&quot;: { &quot;Black&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_black_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view black iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view black iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Black&quot; }, &quot;Blue&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_blue_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view blue iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view blue iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Blue&quot; }, &quot;Green&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_green_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view green iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view green iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Green&quot; }, &quot;Pink&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_pink_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view pink iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view pink iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Pink&quot; }, &quot;Yellow&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_yellow_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view yellow iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view yellow iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Yellow&quot; } }, &quot;large&quot;: { &quot;Black&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_black_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view black iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view black iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Black&quot; }, &quot;Blue&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_blue_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view blue iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view blue iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Blue&quot; }, &quot;Green&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_green_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view green iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view green iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Green&quot; }, &quot;Pink&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_pink_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view pink iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view pink iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Pink&quot; }, &quot;Yellow&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_yellow_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view yellow iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view yellow iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Yellow&quot; } }, &quot;base&quot;: { &quot;all-colors&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_pink_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view all iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view all iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;View all iPhone 15 models in AR&quot; }, &quot;Black&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_black_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view black iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view black iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Black&quot; }, &quot;Blue&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_blue_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view blue iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view blue iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Blue&quot; }, &quot;Green&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_green_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view green iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view green iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Green&quot; }, &quot;Pink&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_pink_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view pink iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view pink iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Pink&quot; }, &quot;Yellow&quot;: { &quot;model&quot;: &quot;iphone_15_plus_iphone_15_yellow_no5g.usdz&quot;, &quot;acaClick&quot;: &quot;view yellow iphone 15 models in ar&quot;, &quot;acaTitle&quot;: &quot;prop3:view yellow iphone 15 models in ar&quot;, &quot;ariaLabel&quot;: &quot;6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Yellow&quot; } } }" data-analytics-title="view pink iphone 15 models in ar" data-analytics-click="prop3:view pink iphone 15 models in ar" aria-label="6.7 inches iPhone 15 Plus and 6.1 inches iPhone 15 in Pink" data-analytics-intrapage-link> <img/> <span>View in your space</span></a> </span> </li> </ul> </div> </header> </div> </div> <div class="viewer-wrapper"> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-rt-viewer" data-aap-type="3d-viewer" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 55a0h&quot;, &quot;end&quot;: &quot;a0b - 45vh&quot;, &quot;anchors&quot;: [&quot;.rt-viewer&quot;]}" data-focus-expression="{&quot;expression&quot;: &quot;a0t - 25vh&quot;, &quot;anchors&quot;: [&quot;.rt-viewer&quot;]}" data-focus-enabled-when="no-enhanced"> <div class="viewer-label viewer-label--fallback" aria-hidden="true"> <span id="viewer-fallback-label-all-colors" class="viewer-label-item all-colors active" data-color-value="all-colors">6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in five colours</span> <span id="viewer-fallback-label-Pink" class="viewer-label-item Pink " data-color-value="Pink">6.7” iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> and<br class="small"/> 6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in Pink</span> <span id="viewer-fallback-label-Yellow" class="viewer-label-item Yellow " data-color-value="Yellow">6.7” iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> and<br class="small"/> 6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in Yellow</span> <span id="viewer-fallback-label-Green" class="viewer-label-item Green " data-color-value="Green">6.7” iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> and<br class="small"/> 6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in Green</span> <span id="viewer-fallback-label-Blue" class="viewer-label-item Blue " data-color-value="Blue">6.7” iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> and<br class="small"/> 6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in Blue</span> <span id="viewer-fallback-label-Black" class="viewer-label-item Black " data-color-value="Black">6.7” iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> and<br class="small"/> 6.1” iPhone 15<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup> in Black</span> </div> <div class="viewer-label viewer-label--3d-viewer" aria-hidden="true"> <span id="viewer-label-Pink-small" class="viewer-label-item Pink" data-size-value="small" data-color-value="Pink">iPhone 15 in Pink</span> <span id="viewer-label-Yellow-small" class="viewer-label-item Yellow" data-size-value="small" data-color-value="Yellow">iPhone 15 in Yellow</span> <span id="viewer-label-Green-small" class="viewer-label-item Green" data-size-value="small" data-color-value="Green">iPhone 15 in Green</span> <span id="viewer-label-Blue-small" class="viewer-label-item Blue" data-size-value="small" data-color-value="Blue">iPhone 15 in Blue</span> <span id="viewer-label-Black-small" class="viewer-label-item Black" data-size-value="small" data-color-value="Black">iPhone 15 in Black</span> <span id="viewer-label-Pink-large" class="viewer-label-item Pink" data-size-value="large" data-color-value="Pink">iPhone 15 Plus in Pink</span> <span id="viewer-label-Yellow-large" class="viewer-label-item Yellow" data-size-value="large" data-color-value="Yellow">iPhone 15 Plus in Yellow</span> <span id="viewer-label-Green-large" class="viewer-label-item Green" data-size-value="large" data-color-value="Green">iPhone 15 Plus in Green</span> <span id="viewer-label-Blue-large" class="viewer-label-item Blue" data-size-value="large" data-color-value="Blue">iPhone 15 Plus in Blue</span> <span id="viewer-label-Black-large" class="viewer-label-item Black" data-size-value="large" data-color-value="Black">iPhone 15 Plus in Black</span> </div> <div class="viewer-colornav all-access-pass__background"> <ul class="viewer-colornav-items" role="radiogroup" aria-label="Select colour"> <li class="viewer-colornav-item viewer-colornav-item--fallback"> <input id="viewer-colornav-value-all-colors" type="radio" name="viewer-colornav-value" class="viewer-colornav-value viewer-colornav-value--fallback" data-ac-gallery-trigger="my-cool-gallery-item-0" value="All" data-aria-map="{}" data-viewer-value="all-colors" data-default-color="true" data-analytics-click="prop3:colornav select - all" data-analytics-title="colornav select - all" data-analytics-intrapage-link checked/> <label for="viewer-colornav-value-all-colors" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-all-colors" data-anim-lazy-image data-download-area-keyframe="{&quot;start&quot;:&quot;t - 100vh&quot;, &quot;end&quot;: &quot;b + 100vh&quot;}"> <span class="viewer-colornav-label"> All </span> </span> </label> </li> <li class="viewer-colornav-item "> <input id="viewer-colornav-value-Pink" type="radio" name="viewer-colornav-value" class="viewer-colornav-value " data-ac-gallery-trigger="my-cool-gallery-item-1" value="Pink" data-aria-map="{}" data-viewer-value="Pink" data-default-color="true" data-analytics-click="prop3:colornav select - pink" data-analytics-title="colornav select - pink" data-analytics-intrapage-link/> <label for="viewer-colornav-value-Pink" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-Pink"> <span class="viewer-colornav-label"> Pink </span> </span> </label> </li> <li class="viewer-colornav-item "> <input id="viewer-colornav-value-Yellow" type="radio" name="viewer-colornav-value" class="viewer-colornav-value " data-ac-gallery-trigger="my-cool-gallery-item-2" value="Yellow" data-aria-map="{}" data-viewer-value="Yellow" data-analytics-click="prop3:colornav select - yellow" data-analytics-title="colornav select - yellow" data-analytics-intrapage-link/> <label for="viewer-colornav-value-Yellow" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-Yellow"> <span class="viewer-colornav-label"> Yellow </span> </span> </label> </li> <li class="viewer-colornav-item "> <input id="viewer-colornav-value-Green" type="radio" name="viewer-colornav-value" class="viewer-colornav-value " data-ac-gallery-trigger="my-cool-gallery-item-3" value="Green" data-aria-map="{}" data-viewer-value="Green" data-analytics-click="prop3:colornav select - green" data-analytics-title="colornav select - green" data-analytics-intrapage-link/> <label for="viewer-colornav-value-Green" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-Green"> <span class="viewer-colornav-label"> Green </span> </span> </label> </li> <li class="viewer-colornav-item "> <input id="viewer-colornav-value-Blue" type="radio" name="viewer-colornav-value" class="viewer-colornav-value " data-ac-gallery-trigger="my-cool-gallery-item-4" value="Blue" data-aria-map="{}" data-viewer-value="Blue" data-analytics-click="prop3:colornav select - blue" data-analytics-title="colornav select - blue" data-analytics-intrapage-link/> <label for="viewer-colornav-value-Blue" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-Blue"> <span class="viewer-colornav-label"> Blue </span> </span> </label> </li> <li class="viewer-colornav-item "> <input id="viewer-colornav-value-Black" type="radio" name="viewer-colornav-value" class="viewer-colornav-value " data-ac-gallery-trigger="my-cool-gallery-item-5" value="Black" data-aria-map="{}" data-viewer-value="Black" data-analytics-click="prop3:colornav select - black" data-analytics-title="colornav select - black" data-analytics-intrapage-link/> <label for="viewer-colornav-value-Black" class="viewer-colornav-link" aria-hidden="true"> <span class="viewer-colornav-swatch viewer-colornav-swatch-Black"> <span class="viewer-colornav-label"> Black </span> </span> </label> </li> </ul> </div> <div class="viewer-sizenav all-access-pass__background"> <div class="viewer-sizenav__bubble"> <div class="viewer-sizenav__bubble-inner"></div> </div> <ul class="viewer-sizenav-items" role="radiogroup" aria-label="Select size"> <li class="viewer-sizenav-item"> <input id="viewer-sizenav-value-small" type="radio" name="viewer-sizenav-value" class="viewer-sizenav-value" value="iphone-15" data-aria-map="{}" data-viewer-value="small" data-default-size="true" data-analytics-click="prop3: size select - iphone 15" data-analytics-title="size select - iphone 15" data-analytics-intrapage-link checked/> <label for="viewer-sizenav-value-small" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-small"> <span class="viewer-sizenav-label "> 6.1” </span> </span> </label> </li> <li class="viewer-sizenav-item"> <input id="viewer-sizenav-value-large" type="radio" name="viewer-sizenav-value" class="viewer-sizenav-value" value="iphone-15-plus" data-aria-map="{}" data-viewer-value="large" data-analytics-click="prop3: size select - iphone 15 plus" data-analytics-title="size select - iphone 15 plus" data-analytics-intrapage-link/> <label for="viewer-sizenav-value-large" class="viewer-sizenav-link" aria-hidden="true"> <span class="viewer-sizenav-swatch viewer-sizenav-swatch-large"> <span class="viewer-sizenav-label "> 6.7” </span> </span> </label> </li> </ul> </div> </div> </div> <div class="rt-viewer" id="real-time-viewer-base-xp-gallery" data-analytics-gallery-id="real-time-viewer-base-xp-gallery" aria-label="A gallery of devices" data-aap-id="aap-rt-viewer" data-component-list="RealTimeViewerBase RealTimeViewerConnector" tabindex="-1"> <div class="rt-viewer-base hide-for-enhanced"> <div class="item-container"> <div class="gallery-item gallery-item-index-0" id="real-time-viewer-base-xp-gallery-item-0" data-analytics-gallery-item-id="all-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-all-colors-1" class="overview-closer-look-all-colors gallery-image gallery-image-all" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_large.jpg" onload="__lp(event)" alt="Back view of iPhone 15 in 5 colours — Black, Blue, Green, Yellow, Pink — and front view of iPhone 15 in Pink"> </picture> <noscript> <picture class="overview-closer-look-all-colors gallery-image gallery-image-all"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/all_colors__d4w03v51nwcy_large.jpg" alt="Back view of iPhone 15 in 5 colours — Black, Blue, Green, Yellow, Pink — and front view of iPhone 15 in Pink"> </picture> </noscript> </div> </div> <div class="gallery-item gallery-item-index-1" id="real-time-viewer-base-xp-gallery-item-1" data-analytics-gallery-item-id="pink-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-pink-1" class="overview-closer-look-pink gallery-image gallery-image-pink" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_large.jpg" onload="__lp(event)" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Pink."> </picture> <noscript> <picture class="overview-closer-look-pink gallery-image gallery-image-pink"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/pink__fxslpxkvshqy_large.jpg" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Pink."> </picture> </noscript> </div> </div> <div class="gallery-item gallery-item-index-2" id="real-time-viewer-base-xp-gallery-item-2" data-analytics-gallery-item-id="yellow-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-yellow-1" class="overview-closer-look-yellow gallery-image gallery-image-yellow" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_large.jpg" onload="__lp(event)" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Yellow."> </picture> <noscript> <picture class="overview-closer-look-yellow gallery-image gallery-image-yellow"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/yellow__f6ny7yiez7ue_large.jpg" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Yellow."> </picture> </noscript> </div> </div> <div class="gallery-item gallery-item-index-3" id="real-time-viewer-base-xp-gallery-item-3" data-analytics-gallery-item-id="green-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-green-1" class="overview-closer-look-green gallery-image gallery-image-green" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_large.jpg" onload="__lp(event)" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Green."> </picture> <noscript> <picture class="overview-closer-look-green gallery-image gallery-image-green"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/green__1q1v4ia8oaq2_large.jpg" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Green."> </picture> </noscript> </div> </div> <div class="gallery-item gallery-item-index-4" id="real-time-viewer-base-xp-gallery-item-4" data-analytics-gallery-item-id="blue-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-blue-1" class="overview-closer-look-blue gallery-image gallery-image-blue" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_large.jpg" onload="__lp(event)" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Blue."> </picture> <noscript> <picture class="overview-closer-look-blue gallery-image gallery-image-blue"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/blue__daqp9wegmiy6_large.jpg" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Blue."> </picture> </noscript> </div> </div> <div class="gallery-item gallery-item-index-5" id="real-time-viewer-base-xp-gallery-item-5" data-analytics-gallery-item-id="black-rt-gallery-item"> <div class="gallery-item-content"> <picture id="overview-closer-look-black-1" class="overview-closer-look-black gallery-image gallery-image-black" data-lazy data-download-area-keyframe="{&quot;disabledWhen&quot;: [&quot;enhanced-rt&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_large.jpg" onload="__lp(event)" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Black."> </picture> <noscript> <picture class="overview-closer-look-black gallery-image gallery-image-black"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/closer-look/black__efg76fuz5hm6_large.jpg" alt="Front view of 6.7-inch iPhone 15 Plus and back view of 6.1-inch iPhone 15 in Black."> </picture> </noscript> </div> </div> </div> </div> <div class="rt-viewer-enhanced hide-for-base gallery--loading" data-aap-id="aap-rt-viewer" data-rt-default-size="small" data-rt-default-color="Pink" data-rt-load-asap-timeout="1800" data-rt-loader-timeout="35000" id="product-gallery" data-rt-viewer-id="product-gallery" data-rt-path="/v/iphone-15/c/static" data-rt-scenes="{ &quot;default&quot;: &quot;iPhoneViewer&quot;, &quot;small&quot;: &quot;iPhoneViewer_iPhone&quot;, &quot;large&quot;: &quot;iPhoneViewer_iPad&quot; }" data-rt-layers="{ &quot;model&quot;: { &quot;small&quot;: { &quot;layer&quot;: &quot;1c422bbe-66e9-4f65-87cf-1c1498a4f1b8&quot;, &quot;bboxes&quot;: [&quot;75efb1b8-d71f-43e2-aa61-c182f0558492&quot;] }, &quot;large&quot;: { &quot;layer&quot;: &quot;b1ea2c2e-1c54-44c2-8f1f-8945cdc93723&quot;, &quot;bboxes&quot;: [&quot;a1cf7bc2-0b83-4319-97f4-5344479190c7&quot;] } }, &quot;camera&quot;: { &quot;interpolation&quot;: &quot;289d3634-c6d6-400a-b9bb-5a66e80274ed&quot;, &quot;intro&quot;: &quot;6ab364f2-ded0-4fcc-94a1-454886a53aa9&quot;, &quot;main&quot;: &quot;be2e1417-bcf0-42c5-be6c-cc0f336d25c1&quot; } }" data-rt-animation="{ &quot;scroll&quot;: { &quot;start&quot;: &quot;a0t - 100vh&quot;, &quot;end&quot;: &quot;a0t - 56vh&quot;, &quot;anchors&quot;: [&quot;.rt-viewer&quot;] }, &quot;size&quot;: { &quot;travel-distance&quot;: 11, &quot;transition-duration&quot;: 1, &quot;transition-delay-to&quot;: 0.021, &quot;transition-delay-from&quot;: 0.042, &quot;opacity-duration-to&quot;: 0.7, &quot;opacity-duration-from&quot;: 0.4, &quot;opacity-delay-to&quot;: 0.021, &quot;opacity-delay-from&quot;: 0.6 }, &quot;rotation&quot;: { &quot;transition-amoun-y&quot;: 0.3 }, &quot;easing&quot;: { &quot;curve&quot;: &quot;cubic-bezier(0.4,0,0.45,1)&quot; }, &quot;hint&quot;: { &quot;interval&quot;: 1100 } }" data-rt-duration="{ &quot;front&quot; : 350, &quot;back&quot;: 350 }" data-rt-parts="{ &quot;geo&quot;: false }" data-rt-aca-interaction="{ &quot;title&quot;: &quot;3d viewer hint interrupted&quot;, &quot;events&quot;: &quot;event588&quot; }" data-component-list="ProductViewerGallery"> <div class="loader"> <div class="loader-background"></div> <div class="loader-content"> <p class="typography-rt-loader-headline loader-headline"> <span class="loader-headline-text">Click and turn <br class="small"/>to explore iPhone.</span> <span class="loader-headline-touch-text">Tap and turn <br class="small"/>to explore iPhone.</span> </p> <div class="loader-progress" role="progressbar" aria-label="Loading iPhone gallery"> <div class="loader-progress-indicator"></div> </div> </div> <div class="preview"> <picture id="overview-closer-look-loader-1" class="overview-closer-look-loader preview-image" data-lazy data-download-area-keyframe="{&quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;:&quot;no-enhanced-rt&quot;}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-closer-look-loader preview-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/closer-look/loader__c9lz0o6pag02_large.jpg" alt> </picture> </noscript> </div> </div> <div class="rt-viewer-enhanced-container product-viewer-canvas" role="img" aria-label="iPhone 15 and iPhone 15 Plus"></div> </div> </div> </div> </section> <section class="section section-themes" data-anim-scroll-group="Themes"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="section-header-headline typography-site-headline">Explore the full story.</h2> </div> </header> </div> </div> <section class="subsection subsection-dynamic-island" data-anim-scroll-group="Dynamic Island" data-component-list="L2Modal" data-analytics-section-engagement="name:dynamic island"> <div class="subsection-header subsection-header-centered"> <div class="viewport-content"> <h3 class="visuallyhidden">Dynamic Island</h3> <h4 class="subsection-headline typography-site-headline-elevated large-8 large-centered small-12" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-dynamic-island&quot;]}">Dynamic Island. <br/>For when things just pop up.</h4> <p class="typography-site-body spacing-copy-after-headline large-8 large-centered small-12" div data-textanim-1 data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-dynamic-island&quot;]}">Dynamic Island <strong>bubbles up alerts and Live Activities</strong> — so you don’t miss them while you’re doing something else. You can control your music, see who’s calling, check your flight status and so much more.</p> <div class="dynamic-island-mask" data-anim-lazy-image> <div id="hw-composite-action-mode" class="hw-screen-composite justify-center spacing-img-after-copy"> <div class="hw-screen-composite-container"> <picture id="overview-dynamic-island-dynamic-island-hw-1" class="overview-dynamic-island-dynamic-island-hw hw-overlay" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-dynamic-island-dynamic-island-hw hw-overlay"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_medium.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/dynamic-island/dynamic_island_hw__bq0da9ahwxpy_large.png" alt> </picture> </noscript> <div class="screen-contents"> <div class="inline-media-component-container dynamic-island-video"> <div class="video-wrapper" data-video-id="dynamic-island-video" data-component-list="InlineMediaPlugins"> <video id="dynamic-island-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/uk/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/dynamic-island/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 50vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-reset-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="iPhone 15 showing Dynamic Island expanded view of Uber pickup."></video> <picture id="overview-dynamic-island-dynamic-island-endframe-1" class="overview-dynamic-island-dynamic-island-endframe fallback-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-dynamic-island-dynamic-island-endframe fallback-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_endframe__m9bdbjn7i9ua_large.jpg" alt> </picture> </noscript> <picture id="overview-dynamic-island-dynamic-island-startframe-1" class="overview-dynamic-island-dynamic-island-startframe start-frame" data-lazy data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-dynamic-island-dynamic-island-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dynamic_island_startframe__gbftz4qfn62y_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-dynamic-island" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.subsection-dynamic-island&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-dynamic-island&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - display features modal" data-analytics-click="prop3:expand - display features modal" data-analytics-intrapage-link> <span class="aap-base__text">Dive into the display</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="display features modal" data-modal-close-label="Close Explore Dynamic Island" data-modal-dialog-label="Explore Dynamic Island" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Dynamic Island"> <div class="l2-dynamic-island l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="spacing-section-bottom"> <div class="l2-section-hero gradient-background"> <div class="content-area"> <div class="row"> <div class="large-offset-1 large-11 medium-offset-0 medium-12"> <h2 class="typography-site-headline-more">Dynamic Island. For when <br class="large"/><br class="medium"/>things just pop up.</h2> </div> </div> </div> <picture id="overview-dynamic-island-dd-dynamic-island-1" class="overview-dynamic-island-dd-dynamic-island spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_large.jpg" onload="__lp(event)" alt="iPhone 15 showing Dynamic Island expanded view of Apple Music"> </picture> <noscript> <picture class="overview-dynamic-island-dd-dynamic-island spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_dynamic_island__de62ajp7v04m_large.jpg" alt="iPhone 15 showing Dynamic Island expanded view of Apple Music"> </picture> </noscript> </div> <div class="gradient-background"> <div class="content-area"> <div class="l2-section-fluid-expansion spacing-section-top gradient-background"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <div class="center-content-vertically"> <p class="typography-site-body" data-textanim-1>When something bubbles up, just touch and hold to act on it. <strong>Dynamic Island expands</strong> so you can find out when your dinner will arrive, rewind your podcast, or see if your AirPods have connected and their battery level.</p> </div> </div> <div class="column large-4 medium-5 small-12"> <picture id="overview-dynamic-island-dd-fluid-2" class="overview-dynamic-island-dd-fluid spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-dynamic-island-dd-fluid spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_fluid__cianj2eifk3m_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </div> <div class="content-area"> <div class="l2-section-double-bubble spacing-section-top"> <div class="row"> <div class="large-offset-1 large-7 medium-offset-0 medium-8 small-12"> <h3 class="typography-site-headline-secondary">Double bubble.</h3> <p class="typography-site-body" data-textanim-1>If two activities are happening at once, <strong>Dynamic Island splits in two</strong>. So now you can chat with a friend and keep an eye on your timer. Or see what song is playing while you check your running pace. Just touch and hold to expand one of the activities, or tap to open the app.</p> </div> </div> <picture id="overview-dynamic-island-dd-double-1" class="overview-dynamic-island-dd-double spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_large.jpg" onload="__lp(event)" alt="iPhone 15 showing double Dynamic Island bubbles."> </picture> <noscript> <picture class="overview-dynamic-island-dd-double spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_double__dpube2p1gd4y_large.jpg" alt="iPhone 15 showing double Dynamic Island bubbles."> </picture> </noscript> </div> </div> <div class="l2-section-everything theme-dark"> <div class="content-area"> <div class="row"> <div class="large-offset-1 large-7 medium-offset-0 medium-10 small-12"> <h3 class="typography-site-headline-secondary">All kinds of activities. And expanding.</h3> <p class="typography-site-body" data-textanim-1>Dynamic Island can let you know if your flight is delayed, track your hike and tell you when your workout will end. And new apps are added all the time, so <strong>it keeps getting more and more helpful</strong>.</p> </div> </div> </div> <picture id="overview-dynamic-island-dd-activities-1" class="overview-dynamic-island-dd-activities spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_large.jpg" onload="__lp(event)" alt="iPhone 15 showing all kind of activities in Dynamic Island"> </picture> <noscript> <picture class="overview-dynamic-island-dd-activities spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_activities__f2nsr87hvfau_large.jpg" alt="iPhone 15 showing all kind of activities in Dynamic Island"> </picture> </noscript> <div class="content-area"> <div class="row"> <div class="app-attribution large-offset-1 large-7 medium-offset-0 medium-10 small-8 small-offset-2">AirPods charging, Tide Guide, SmartGym, Citymapper, CARROT Weather, Alarm, Active call.</div> </div> </div> </div> <div class="content-area"> <div class="l2-section-display spacing-section-top"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <div class="display-copy"> <h3 class="typography-site-headline-secondary">A display that shines in bright sunlight.</h3> <p class="typography-site-body" data-textanim-1>The Super Retina XDR display is <strong>up to twice as bright in the sun</strong> compared with iPhone 14, so you’ll really notice the difference. And a big boost in peak HDR brightness makes movies — and even the videos you take — more brilliant.<br/></p> <div data-textanim-1> <figure class="stat typography-site-stat-caption"> Up to <strong>2x peak outdoor brightness</strong> </figure> </div> </div> </div> <div class="column large-4 medium-5 small-12"> <picture id="overview-dynamic-island-dd-display-2" class="overview-dynamic-island-dd-display spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_large.jpg" onload="__lp(event)" alt="iPhone 15 Super Retina XDR display showing a sunny day on the Weather app"> </picture> <noscript> <picture class="overview-dynamic-island-dd-display spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_display__cnafu259xqxe_large.jpg" alt="iPhone 15 Super Retina XDR display showing a sunny day on the Weather app"> </picture> </noscript> </div> </div> </div> <div class="l2-section-standby"> <div class="row"> <div class="large-offset-1 large-11 medium-offset-0 medium-12"> <h3 class="typography-site-headline-secondary">StandBy for <br class="small"/>more <br class="large"/>information.</h3> </div> </div> <div class="row"> <div class="large-offset-1 large-7 medium-offset-0 medium-8 small-12"> <p class="typography-site-body" data-textanim-1>StandBy<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup> <strong>turns your iPhone into a new full-screen experience</strong> with glanceable information you can see from a distance. Just set it on its side while charging to display the time, showcase your favourite photos or keep an eye on your widgets.</p> </div> </div> <picture id="overview-dynamic-island-dd-standby-1" class="overview-dynamic-island-dd-standby spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_large.jpg" onload="__lp(event)" alt="iPhone 15 showing StandBy screen"> </picture> <noscript> <picture class="overview-dynamic-island-dd-standby spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/dynamic-island/dd_standby__czlrc9avcmoi_large.jpg" alt="iPhone 15 showing StandBy screen"> </picture> </noscript> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-design" data-anim-scroll-group="Design" data-component-list="L2Modal" data-analytics-section-engagement="name:design"> <div class="subsection-header"> <div class="viewport-content"> <h3 class="visuallyhidden">Design</h3> <h4 class="subsection-headline typography-site-headline-elevated large-9 large-offset-1 medium-10 medium-offset-0 small-12" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-design&quot;]}">Colour through <br/>and through. <br/>Tough all <br class="small"/>round.</h4> <p class="typography-site-body spacing-copy-after-headline large-5 large-offset-1 medium-8 medium-offset-0 small-12" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 100vh&quot;, &quot;anchors&quot;:[&quot;.subsection-design&quot;]}" data-textanim-1>The innova­tive new design features <strong>back glass that has colour infused throughout the material</strong>. A custom dual ion-exchange process for the glass, and an aerospace-grade aluminium enclosure, help make iPhone 15 incredibly durable.</p> </div> <div class="media-centering-container spacing-img-after-copy"> <div class="inline-media-component-container design-video"> <div class="video-wrapper" data-video-id="design-video" data-component-list="InlineMediaDefault"> <video id="design-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/ww/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/design/" data-retina-enabled="true" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 50vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="iPhone 15 design featuring colour-infused glass animation"></video> <picture id="overview-design-design-1" class="overview-design-design fallback-frame" data-lazy aria-label="iPhone 15 featuring 48MP Main camera"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-design fallback-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/design__bokk6rh0vf7m_large.jpg" alt> </picture> </noscript> <picture id="overview-design-design-endframe-1" class="overview-design-design-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-design-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_endframe__cb31n5bv6082_large.jpg" alt> </picture> </noscript> <picture id="overview-design-design-startframe-1" class="overview-design-design-startframe start-frame" data-lazy data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot;, &quot;disabledWhen&quot;: &quot;no-inline-media&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-design-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/screens_alt/images/overview/design/design_startframe__b6uta8qwv0ya_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> <div class="viewport-content spacing-copy-after-img"> <div class="tout-container"> <div class="grid-3-col row"> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <picture id="overview-design-icon-ceramic-shield-1" class="overview-design-icon-ceramic-shield" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-icon-ceramic-shield"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_ceramic_shield__c8mbdapug0sy_large.png" alt> </picture> </noscript> <p class="typography-site-body" data-focus-expression="{&quot;expression&quot;: &quot;t + 100vh&quot;, &quot;anchors&quot;:[&quot;.subsection-design&quot;]}"><strong> Dependably durable.</strong> <br/>The Ceramic Shield <br/>front is tougher than <br class="large"/><br class="small"/>any smartphone glass.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <picture id="overview-design-icon-water-2" class="overview-design-icon-water" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-icon-water"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_water__fs03bred1b6m_large.png" alt> </picture> </noscript> <p class="typography-site-body" data-focus-expression="{&quot;expression&quot;: &quot;t + 100vh&quot;, &quot;anchors&quot;:[&quot;.subsection-design&quot;]}"><strong> Remarkably resistant.</strong><br/>iPhone is splash, water and dust resistant.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> What a relief.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <picture id="overview-design-icon-enclosure-3" class="overview-design-icon-enclosure" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-icon-enclosure"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/icon_enclosure__d6lgjx8ucjwy_large.png" alt> </picture> </noscript> <p class="typography-site-body" data-focus-expression="{&quot;expression&quot;: &quot;t + 100vh&quot;, &quot;anchors&quot;:[&quot;.subsection-design&quot;]}"><strong>Truly tough.</strong><br/>The aerospace-grade aluminium enclosure is super strong and light.</p> </div> </div> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-design" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 70vh&quot;, &quot;anchors&quot;: [&quot;.subsection-design&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-design&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - design modal" data-analytics-click="prop3:expand - design modal" data-analytics-intrapage-link> <span class="aap-base__text">Go deeper on design</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="design modal" data-modal-close-label="Close Explore Design" data-modal-dialog-label="Explore Design" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Design"> <div class="l2-design l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="design-hero content-area"> <div class="row"> <div class="column large-10 large-offset-1 medium-8 medium-offset-0 small-12"> <h2 class="typography-site-headline-more">Colour through and through. Tough all round.</h2> </div> </div> <picture id="overview-design-dd-colors-1" class="overview-design-dd-colors" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_large.jpg" onload="__lp(event)" alt="iPhone 15 design featuring five colour-infused glass colours — black, blue, green, yellow and pink."> </picture> <noscript> <picture class="overview-design-dd-colors"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/generic/images/overview/design/dd_colors__ee640q5kx2uu_large.jpg" alt="iPhone 15 design featuring five colour-infused glass colours — black, blue, green, yellow and pink."> </picture> </noscript> </div> <div class="color-section spacing-section-top"> <div class="content-area row"> <div class="column large-8 large-offset-1 medium-10 medium-offset-0 small-12"> <h3 class="typography-site-headline-secondary">Creating colour through chemistry.</h3> <p class="typography-site-body" data-textanim-1><strong>Superfine metallic ions embed colour into the glass</strong> — with a unique formulation for each colour. Then the glass is polished with nanocrystalline particles and etched to create a <br class="large"/><br class="medium"/>textured matt finish.</p> </div> </div> <div class="media-area"> <picture id="overview-design-dd-chemistry-1" class="overview-design-dd-chemistry device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_large.jpg" onload="__lp(event)" alt="iPhone 15 design featuring colour-infused glass back"> </picture> <noscript> <picture class="overview-design-dd-chemistry device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_chemistry__bjfbpo191wpe_large.jpg" alt="iPhone 15 design featuring colour-infused glass back"> </picture> </noscript> </div> </div> <div class="touch-section content-area spacing-section-top"> <div class="row"> <div class="column large-6 medium-7 medium-offset-0 small-12"> <picture id="overview-design-dd-beautiful-1" class="overview-design-dd-beautiful device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_large.jpg" onload="__lp(event)" alt="iPhone 15 design featuring aerospace‑grade aluminium edges"> </picture> <noscript> <picture class="overview-design-dd-beautiful device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_beautiful__dyi0uwc0bsq6_large.jpg" alt="iPhone 15 design featuring aerospace‑grade aluminium edges"> </picture> </noscript> </div> <div class="column column-copy large-5 large-offset-1 medium-offset-0 small-12"> <h3 class="typography-site-headline-secondary">A design that <br class="large"/><br class="medium"/>feels just right.</h3> <div data-textanim-1> <p class="typography-site-body">The aerospace‑grade <br class="medium"/>aluminium <br class="large"/>frame is highly <br class="medium"/>durable, and <strong>the <br class="large"/>new <br class="medium"/>contoured edges feel <br class="large"/>even better in your hand</strong>.</p> <div class="tout tout-with-keyline-above tout-with-margin-above"> <div class="tout-icon"> <picture id="overview-design-dd-icon-recycle-1" class="overview-design-dd-icon-recycle" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_icon_recycle__ekwxawcnn3o2_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-design-dd-icon-recycle"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_icon_recycle__ekwxawcnn3o2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_icon_recycle__ekwxawcnn3o2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/design/dd_icon_recycle__ekwxawcnn3o2_large.jpg" alt> </picture> </noscript> </div> <p class="tout-copy typography-site-tout-caption">75% recycled aluminium in the enclosure</p> </div> </div> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-camera" data-anim-scroll-group="Camera" data-component-list="L2Modal" data-analytics-section-engagement="name:camera"> <div class="overflow-hidden"> <div class="viewport-content"> <div class="subsection-header subsection-header-centered"> <h3 class="visuallyhidden">Camera</h3> <h4 class="subsection-headline typography-site-headline-elevated">All-new <br class="small"/>48MP <br class="medium"/>Main <br class="small"/>camera. <br class="large"/>For <br class="medium"/><br class="small"/>breathtaking, <br class="small"/>smile-<br class="medium"/>making <br class="small"/>picture taking.</h4> </div> </div> <div class="media-centering-container spacing-img-after-headline"> <div class="inline-media-component-container camera-video"> <div class="video-wrapper" data-video-id="camera-video"> <picture id="overview-camera-camera-endframe-1" class="overview-camera-camera-endframe fallback-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-camera-endframe fallback-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg" alt> </picture> </noscript> <picture id="overview-camera-camera-endframe-2" class="overview-camera-camera-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-camera-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/camera_endframe__fziv6n0nniye_large.jpg" alt> </picture> </noscript> </div> </div> </div> <div class="viewport-content copy-content"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <p class="typography-site-body" data-textanim-1 data-focus-expression="{&quot;expression&quot;: &quot;t + 100vh&quot;, &quot;anchors&quot;:[&quot;.subsection-camera&quot;]}">Now the Main camera shoots in super-high resolution. So it’s easier than ever to <strong>take standout photos with amazing detail</strong> — from snapshots to stunning landscapes.</p> </div> <div class="column large-4 medium-5 small-12"> <div data-textanim-1> <figure class="stat typography-site-stat-caption stat1"> Up to <strong>4x resolution</strong> to capture incredible detail </figure> <figure class="stat typography-site-stat-caption stat2"> <strong>2x Telephoto</strong> is like having a third camera </figure> </div> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-camera" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 50vh&quot;, &quot;anchors&quot;: [&quot;.subsection-camera&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 100vh&quot;, &quot;anchors&quot;: [&quot;.subsection-camera&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - camera modal" data-analytics-click="prop3:expand - camera modal" data-analytics-intrapage-link> <span class="aap-base__text">Zoom in on the cameras</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="camera modal" data-modal-close-label="Close - Camera" data-modal-dialog-label="Explore Camera" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Camera"> <div class="l2-camera l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="content-area"> <div class="hero-area large-offset-1 medium-offset-0"> <h2 class="typography-site-headline-more">All‑new 48MP Main camera. <br/>For breathtaking, smile-making picture taking.</h2> </div> <picture id="overview-camera-dd-camera-1" class="overview-camera-dd-camera picture-center hero-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_large.jpg" onload="__lp(event)" alt="iPhone 15 featuring 48MP Main camera"> </picture> <noscript> <picture class="overview-camera-dd-camera picture-center hero-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_camera__eqmu43g7h6mq_large.jpg" alt="iPhone 15 featuring 48MP Main camera"> </picture> </noscript> <div class="zoom-area"> <div class="copy-area large-offset-1 medium-offset-0"> <h3 class="typography-site-headline-secondary">More room to zoom.</h3> <p class="typography-site-body large-7 medium-8 small-12" data-textanim-1>Three optical-quality zoom levels let you <strong>effortlessly frame the perfect shot</strong> from right where you are.</p> </div> <div class="photo-area"> <picture id="overview-camera-dd-telephoto-1" class="overview-camera-dd-telephoto picture-center main-photo device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_large.jpg" onload="__lp(event)" alt="Close-up photo of a women demonstrating 2x Telephoto zoom level"> </picture> <noscript> <picture class="overview-camera-dd-telephoto picture-center main-photo device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_telephoto__ezpmid85m9g2_large.jpg" alt="Close-up photo of a women demonstrating 2x Telephoto zoom level"> </picture> </noscript> </div> <div class="callout-ara large-offset-1 medium-offset-0" data-textanim-1> <picture id="overview-camera-dd-icon-telephoto-1" class="overview-camera-dd-icon-telephoto zoom-indicator" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_telephoto__bklfurjy2w2q_large.png" onload="__lp(event)" alt="2 times zoom"> </picture> <noscript> <picture class="overview-camera-dd-icon-telephoto zoom-indicator"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_telephoto__bklfurjy2w2q_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_telephoto__bklfurjy2w2q_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_telephoto__bklfurjy2w2q_large.png" alt="2 times zoom"> </picture> </noscript> <p class="typography-site-body large-4 medium-5 small-12">Choose 2x Telephoto to zoom in for that perfect close‑up.</p> </div> <div class="photo-river-area"> <div class="l2-template-container template-photo-river vertical-spacing"> <div class="photo-river-container"> <div class="photo-river-row image-start device-anim"> <div class="column-image"> <picture id="overview-camera-dd-main-1" class="overview-camera-dd-main image-start device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_large.jpg" onload="__lp(event)" alt="Photo of a man at medium distance demonstrating 1x zoom level"> </picture> <noscript> <picture class="overview-camera-dd-main image-start device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_main__e3h2l832qdg2_large.jpg" alt="Photo of a man at medium distance demonstrating 1x zoom level"> </picture> </noscript> </div> <div class="column-copy"> <div data-textanim-1> <picture id="overview-camera-dd-icon-main-1" class="overview-camera-dd-icon-main zoom-indicator" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_main__fg6a3njovu2q_large.png" onload="__lp(event)" alt="1 time zoom"> </picture> <noscript> <picture class="overview-camera-dd-icon-main zoom-indicator"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_main__fg6a3njovu2q_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_main__fg6a3njovu2q_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_main__fg6a3njovu2q_large.png" alt="1 time zoom"> </picture> </noscript> <p class="typography-site-body">Choose 1x for detailed middle‑distance shots.</p> </div> </div> </div> <div class="photo-river-row image-end device-anim"> <div class="column-image"> <picture id="overview-camera-dd-ultra-wide-1" class="overview-camera-dd-ultra-wide image-end device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_large.jpg" onload="__lp(event)" alt="Photo of a man showing 0.5x zoom level for Ultra Wide shots"> </picture> <noscript> <picture class="overview-camera-dd-ultra-wide image-end device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_ultra_wide__b60nblk5vxci_large.jpg" alt="Photo of a man showing 0.5x zoom level for Ultra Wide shots"> </picture> </noscript> </div> <div class="column-copy"> <div data-textanim-1> <picture id="overview-camera-dd-icon-ultra-wide-1" class="overview-camera-dd-icon-ultra-wide zoom-indicator" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_ultra_wide__bbxo0e69qsmq_large.png" onload="__lp(event)" alt="0.5 times zoom"> </picture> <noscript> <picture class="overview-camera-dd-icon-ultra-wide zoom-indicator"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_ultra_wide__bbxo0e69qsmq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_ultra_wide__bbxo0e69qsmq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_icon_ultra_wide__bbxo0e69qsmq_large.png" alt="0.5 times zoom"> </picture> </noscript> <p class="typography-site-body">Choose 0.5x to capture way more of the scene with the Ultra Wide camera.</p> </div> </div> </div> </div> </div> </div> </div> <div class="photo-river-area spacing-section"> <div class="l2-template-container template-photo-river vertical-spacing"> <div class="photo-river-container"> <div class="photo-river-row image-start night-mode-row device-anim"> <div class="column-image"> <picture id="overview-camera-dd-night-mode-1" class="overview-camera-dd-night-mode image-start night-mode-row device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_large.jpg" onload="__lp(event)" alt="Photo of a man in low light shot in Night mode"> </picture> <noscript> <picture class="overview-camera-dd-night-mode image-start night-mode-row device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_night_mode__n31gu9p47tea_large.jpg" alt="Photo of a man in low light shot in Night mode"> </picture> </noscript> </div> <div class="column-copy"> <div data-textanim-1> <h3 class="typography-site-headline-secondary headline">Night mode</h3> <p class="typography-site-body">Night mode automatically activates in especially dark scenes and now <strong>captures even richer colour and sharper detail</strong>.</p> </div> </div> </div> <div class="photo-river-row image-end smart-hdr-row device-anim"> <div class="column-image"> <picture id="overview-camera-dd-smart-hdr-1" class="overview-camera-dd-smart-hdr image-end smart-hdr-row device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_large.jpg" onload="__lp(event)" alt="Photo of a young woman against a detailed sky showing Smart HDR clarity"> </picture> <noscript> <picture class="overview-camera-dd-smart-hdr image-end smart-hdr-row device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_smart_hdr__ebwl96f4utm6_large.jpg" alt="Photo of a young woman against a detailed sky showing Smart HDR clarity"> </picture> </noscript> </div> <div class="column-copy"> <div data-textanim-1> <h3 class="typography-site-headline-secondary">Smart HDR</h3> <p class="typography-site-body">When lighting is bright or uneven, the latest Smart HDR intelligently optimises for both your subject and the background. So you get <strong>gorgeous colour and even more true-to-life skin tones</strong>.</p> </div> </div> </div> </div> </div> </div> <div class="true-depth-area spacing-section-top"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <h3 class="typography-site-headline-secondary">A front camera autofocused on you.</h3> <p class="typography-site-body" data-textanim-1>The TrueDepth camera automatically focuses on you and your friends, for <strong>spectacular selfies and super-sharp FaceTime calls</strong>.</p> </div> <div class="column large-4 medium-5 small-12"> <picture id="overview-camera-dd-selfie-2" class="overview-camera-dd-selfie spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_large.jpg" onload="__lp(event)" alt="Selfie photo of a girl using the TrueDepth front camera"> </picture> <noscript> <picture class="overview-camera-dd-selfie spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_selfie__ftdw0qtkr8mu_large.jpg" alt="Selfie photo of a girl using the TrueDepth front camera"> </picture> </noscript> </div> </div> </div> <div class="video-area"> <div class="copy-area large-offset-1 medium-offset-0 large-7 medium-8 small-12"> <h3 class="typography-site-headline-secondary">Videos that deserve the most views.</h3> <p class="typography-site-body" data-textanim-1>Take 4K HDR <strong>videos with amazing detail, colour and contrast</strong>. Use Action mode to steady a really shaky handheld shot. Or try 4K Cinematic mode to automatically shift the focus to the most important subject in a scene.</p> </div> <div class="media-area"> <div id="hw-composite-action-mode" class="hw-screen-composite justify-center"> <div class="hw-screen-composite-container"> <picture id="overview-camera-dd-action-mode-hw-1" class="overview-camera-dd-action-mode-hw hw-overlay" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-dd-action-mode-hw hw-overlay"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_medium.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/dd_action_mode_hw__b9vczo2kqh5y_large.png" alt> </picture> </noscript> <div class="screen-contents"> <div class="inline-media-component-container action-mode-video"> <div class="video-wrapper" data-video-id="action-mode-video" data-component-list="InlineMediaPlugins"> <video id="action-mode-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/action-mode/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 70vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-reset-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="Smooth video of a gymnast taken in Action mode"></video> <picture id="overview-camera-action-mode-endframe-1" class="overview-camera-action-mode-endframe fallback-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-action-mode-endframe fallback-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg" alt> </picture> </noscript> <picture id="overview-camera-action-mode-endframe-2" class="overview-camera-action-mode-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-action-mode-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_endframe__e50x1z0buas2_large.jpg" alt> </picture> </noscript> <picture id="overview-camera-action-mode-startframe-1" class="overview-camera-action-mode-startframe start-frame" data-lazy data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-camera-action-mode-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/camera/action_mode_startframe__cqdw7t0ct7o2_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </div> </div> <p class="callout typography-site-body large-5 small-12 large-last">Use Action mode for smooth handheld videos</p> </div> </div> </div> </div> </section> <section class="subsection subsection-portrait" data-anim-scroll-group="Portrait" data-component-list="L2Modal"> <div class="subsection-header" data-analytics-section-engagement="name:portraits intro"> <div class="viewport-content"> <h3 class="visuallyhidden">Portraits</h3> <h4 class="subsection-headline typography-site-headline-elevated large-11 large-offset-1 medium-offset-0 small-12">Focus‑pocus, magical new portraits.</h4> <p class="typography-site-body spacing-copy-after-headline large-8 large-offset-1 medium-offset-0 small-12" data-textanim-1>More detail and richer colour make a dramatic difference <br class="large"/>in your portraits. And now you can tap to <strong>shift the <br class="large"/>focus between subjects — even after you take the shot</strong>. <br class="large"/>Presto chango.</p> </div> <div class="media-centering-container spacing-img-after-copy"> <div class="inline-media-component-container portrait-video"> <div class="video-wrapper" data-video-id="portrait-video" data-component-list="InlineMediaDefault"> <video id="portrait-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/shift-focus/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 50vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-reset-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="A portrait photo showing the focus shifting from one subject to another"></video> <picture id="overview-portrait-shift-focus-endframe-1" class="overview-portrait-shift-focus-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-shift-focus-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_endframe__gko39vev5sqe_large.jpg" alt> </picture> </noscript> <picture id="overview-portrait-shift-focus-startframe-1" class="overview-portrait-shift-focus-startframe start-frame" data-lazy data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-shift-focus-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/shift_focus_startframe__l6w4k5wxcmyy_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> <div class="overflow-hidden"> <div class="viewport-content"> <div class="tap-to-portrait spacing-img-after-headline" data-analytics-section-engagement="name:portrait mode"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <picture id="overview-portrait-portrait-mode-1" class="overview-portrait-portrait-mode" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_large.jpg" onload="__lp(event)" alt="Close-up portrait photo of a young man outside"> </picture> <noscript> <picture class="overview-portrait-portrait-mode"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/portrait_mode__wzbojol1j2a6_large.jpg" alt="Close-up portrait photo of a young man outside"> </picture> </noscript> </div> <div class="column large-4 medium-5 small-12"> <p class="typography-site-body" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-portrait&quot;]}" data-textanim-1>Want to quickly capture the moment before it’s gone? <strong>You no longer have to switch to Portrait mode.</strong> If your subject is a person, dog or cat, iPhone 15 automatically captures depth information. So you can choose to instantly see your photo as a portrait, with an artful blur effect. Or later in the Photos app.</p> </div> </div> </div> <div class="row"> <div class="stat-2x-zoom large-offset-2 medium-offset-0 small-10 small-offset-1"> <figure class="stat typography-site-stat-caption"> <strong>2x Telephoto</strong> to frame the perfect portrait </figure> </div> </div> </div> </div> <div id="portrait-gallery" data-analytics-gallery-id="portrait gallery" aria-label="portrait gallery" class="photos-slide-gallery with-paddlenav gallery-container spacing-img-after-copy" data-component-list="PhotosSlideGallery" data-analytics-section-engagement="name:portraits gallery" data-focus-expression="{&quot;expression&quot;: &quot;t - 50vh + 50h&quot;}"> <div class="scroll-container"> <ul class="item-container" role="list"> <li class="gallery-item" id="portrait1-gallery-item" data-analytics-gallery-item-id="portrait 1" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom1-1" class="overview-portrait-zoom1 card-image" data-lazy aria-label="Portrait 1 - photo of a girl in a green shirt" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom1 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom1__da4ytfabxx4y_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait2-gallery-item" data-analytics-gallery-item-id="portrait 2" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom2-1" class="overview-portrait-zoom2 card-image" data-lazy aria-label="Portrait 2 - photo of a woman in a dark room" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom2 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom2__ezuczqgu41yu_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait3-gallery-item" data-analytics-gallery-item-id="portrait 3" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom3-1" class="overview-portrait-zoom3 card-image" data-lazy aria-label="Portrait 3 - photo of a man in a pink jumper" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom3 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom3__gnmsbvx4g62q_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait4-gallery-item" data-analytics-gallery-item-id="portrait 4" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom4-1" class="overview-portrait-zoom4 card-image" data-lazy aria-label="Portrait 4 - close‑up photo of a woman smiling" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom4 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom4__db5d83xqc2aa_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait5-gallery-item" data-analytics-gallery-item-id="portrait 5" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom5-1" class="overview-portrait-zoom5 card-image" data-lazy aria-label="Portrait 5 - photo of a woman by a window" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom5 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom5__ex97c33rb6qa_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait6-gallery-item" data-analytics-gallery-item-id="portrait 6" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom6-1" class="overview-portrait-zoom6 card-image" data-lazy aria-label="Portrait 6 - photo of a woman in a red dress" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom6 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom6__fn72v8j67fqm_large.jpg" alt> </picture> </noscript> </div> </div> </li> <li class="gallery-item" id="portrait7-gallery-item" data-analytics-gallery-item-id="portrait 7" data-ac-gallery-item> <div class="card-item" tabindex="-1"> <div class="card-image-wrapper"> <picture id="overview-portrait-zoom7-1" class="overview-portrait-zoom7 card-image" data-lazy aria-label="Portrait 7 - photo of a man playing piano" role="img"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-portrait-zoom7 card-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/zoom7__c4gvaz0rqg2u_large.jpg" alt> </picture> </noscript> </div> </div> </li> </ul> </div> <div data-analytics-gallery-interaction-type="paddlenav" class="paddlenav paddlenav-solid"> <ul> <li><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> </ul> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-portrait" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 30a0h&quot;, &quot;end&quot;: &quot;a0b - 60vh&quot;, &quot;anchors&quot;: [&quot;.subsection-portrait&quot;]}" data-analytics-activitymap-region-id="portraits aap button"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-portrait&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - portraits modal" data-analytics-click="prop3:expand - portraits modal" data-analytics-intrapage-link> <span class="aap-base__text">More on portraits</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="portraits modal" data-modal-close-label="Close Explore Portrait" data-modal-dialog-label="Explore Portrait" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Portrait"> <div class="l2-portrait l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="l2-template-container template-full-bleed"> <div class="template-object"> <div class="template-image"> <picture id="overview-portrait-dd-focus-1" class="overview-portrait-dd-focus" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_large.jpg" onload="__lp(event)" alt="Portrait photo of a woman holding flowers"> </picture> <noscript> <picture class="overview-portrait-dd-focus"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_focus__ckerb2vuk8r6_large.jpg" alt="Portrait photo of a woman holding flowers"> </picture> </noscript> </div> <div class="template-text content-area"> <div class="row row-hero"> <div class="column large-9 large-offset-1 medium-offset-0 small-12"> <h2 class="typography-site-headline-more">Focus-pocus, magical new portraits.</h2> </div> </div> </div> </div> </div> <div class="content-area"> <div class="l2-template-container template-photo-river"> <div class="photo-river-container"> <div class="photo-river-row image-start device-anim"> <div class="column-image"> <picture id="overview-portrait-dd-zoom-1" class="overview-portrait-dd-zoom image-start device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_large.jpg" onload="__lp(event)" alt="Close-up photo of a girl with flower stickers on her face taken with the iPhone 2x optical-quality Telephoto on iPhone 15"> </picture> <noscript> <picture class="overview-portrait-dd-zoom image-start device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_zoom__jxm6768epgii_large.jpg" alt="Close-up photo of a girl with flower stickers on her face taken with the iPhone 2x optical-quality Telephoto on iPhone 15"> </picture> </noscript> </div> <div class="column-copy"> <h3 class="typography-site-headline-secondary">Keep on zooming.</h3> </div> </div> <div class="photo-river-row image-end device-anim"> <div class="column-image"> <picture id="overview-portrait-dd-pinch-1" class="overview-portrait-dd-pinch image-end device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_large.jpg" onload="__lp(event)" alt="Ultra-close‑up photo of a girl with flower stickers on her face taken with the continuous zoom on iPhone 15"> </picture> <noscript> <picture class="overview-portrait-dd-pinch image-end device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_pinch__fft66fhthgi2_large.jpg" alt="Ultra-close‑up photo of a girl with flower stickers on her face taken with the continuous zoom on iPhone 15"> </picture> </noscript> </div> <div class="column-copy"> <p class="typography-site-body" data-textanim-1>Use the optical-quality 2x Telephoto to zoom in and <strong>frame the perfect portrait from right where you are</strong>. Need to go closer still? Use continuous zoom to move in even more.</p> </div> </div> </div> </div> <div class="row row-photonic-headline"> <div class="column large-6 large-offset-1 medium-7 medium-offset-0 small-12"> <h3 class="typography-site-headline-secondary">Phantastic Photonic photos.</h3> </div> </div> <div class="row row-photonic-copy"> <div class="column large-7 large-offset-1 medium-8 medium-offset-0 small-12"> <p class="typography-site-body" data-textanim-1><strong>The new Photonic Engine supercharges your portraits.</strong> It combines the best pixels from a super‑high‑resolution image with another that’s optimised for light capture.<br/>So you get a 24MP image with twice the resolution. It’s perfect for everyday photos — at a file size small enough for storing and sharing.</p> </div> </div> </div> <picture id="overview-portrait-dd-photonic-1" class="overview-portrait-dd-photonic spacing-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_large.jpg" onload="__lp(event)" alt="Portrait photos of different people taken with iPhone 15"> </picture> <noscript> <picture class="overview-portrait-dd-photonic spacing-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/portrait/dd_photonic__enur2ohg6emq_large.jpg" alt="Portrait photos of different people taken with iPhone 15"> </picture> </noscript> </div> </div> </section> <section class="subsection subsection-battery overflow-hidden" data-anim-scroll-group="Battery" data-analytics-section-engagement="name:battery"> <div class="viewport-content"> <div class="subsection-header subsection-header-centered"> <h3 class="visuallyhidden">Battery</h3> <h4 class="subsection-headline typography-site-headline-elevated large-10 large-offset-1 small-12 small-offset-0">All-day battery life. For all the things you want to keep doing.</h4> <picture id="overview-battery-battery-1" class="overview-battery-battery spacing-img-after-headline" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_large.jpg" onload="__lp(event)" alt="iPhone 15 showing Apple TV+"> </picture> <noscript> <picture class="overview-battery-battery spacing-img-after-headline"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/battery__cqocvkpqjn2a_large.jpg" alt="iPhone 15 showing Apple TV+"> </picture> </noscript> </div> </div> <div class="viewport-content"> <div class="row"> <div class="column column-copy large-6 large-offset-1 medium-6 medium-offset-0 small-12"> <div data-textanim-1> <div class="stat-wrapper" data-component-list="StatCounter" data-animation-duration="1" data-count-start="10"> <figure class="stat stat-super typography-site-stat-caption"> <div class="stat-content"> <span class="stat-caption">Up to</span> <strong><span class="stat-value"><span class="visuallyhidden">26 hrs</span><span class="stat-count" aria-hidden="true">26</span><span class="stat-unit-wrapper" aria-hidden="true"> hrs</span></span></strong> <span class="stat-caption">video playback on iPhone 15 Plus<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup></span> </div> </figure> </div> <div class="stat-wrapper second" data-component-list="StatCounter" data-animation-duration="1" data-count-start="10"> <figure class="stat stat-super typography-site-stat-caption"> <div class="stat-content"> <span class="stat-caption">Up to</span> <strong><span class="stat-value"><span class="visuallyhidden">20 hrs</span><span class="stat-count" aria-hidden="true">20</span><span class="stat-unit-wrapper" aria-hidden="true"> hrs</span></span></strong> <span class="stat-caption">video playback on iPhone 15<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup></span> </div> </figure> </div> </div> </div> <div class="column column-copy large-4 medium-5 medium-offset-1 small-12 small-offset-0"> <div class="column-2" data-textanim-1> <div class="tout tout-with-keyline-above overflow-hidden"> <div class="tout-icon"> <picture id="overview-battery-icon-iphone-1" class="overview-battery-icon-iphone" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/icon_iphone__bylxhhkvtfo2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-battery-icon-iphone"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/icon_iphone__bylxhhkvtfo2_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/icon_iphone__bylxhhkvtfo2_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/battery/icon_iphone__bylxhhkvtfo2_large.png" alt> </picture> </noscript> </div> <p class="tout-copy typography-site-tout-caption">Up to 3 additional hours of video playback compared with iPhone 12</p> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-chip theme-dark" data-anim-scroll-group="Chip" data-analytics-section-engagement="name:a16 chip"> <div class="subsection-header subsection-header-centered row"> <div class="viewport-content"> <h3 class="visuallyhidden">A16 Bionic chip</h3> <div class="column column-headline large-8 large-offset-2 small-12 small-offset-0"> <h4 class="subsection-headline typography-site-headline-elevated">A16 Bionic chip. A Pro-proven powerhouse.</h4> </div> </div> <div class="media-centering-container spacing-img-after-headline"> <div class="inline-media-component-container chip-video"> <div class="video-wrapper" data-video-id="chip-video" data-component-list="InlineMediaPlugins"> <video id="chip-video" preload="none" role="img" muted playsinline data-inline-media data-inline-media-basepath="/105/media/us/iphone-15/2023/434c1226-dcdc-47be-ae28-6cb67a3a5a7c/anim/chip/" data-inline-media-plugins="AnimLoad, AnimPlayReset, ViewportSourceOnce" data-retina-enabled="true" data-inline-media-reset-on-exit="true" data-inline-media-load-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-play-keyframe="{ &quot;start&quot;: &quot;t - 50vh&quot;, &quot;end&quot;: &quot;b&quot; }" data-inline-media-reset-keyframe="{ &quot;start&quot;: &quot;t - 100vh&quot;, &quot;end&quot;: &quot;b&quot; }" aria-label="iPhone 15 with A16 Bionic chip"></video> <picture id="overview-chip-chip-1" class="overview-chip-chip fallback-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-chip-chip fallback-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip__gjkk5ruvhh2e_large.jpg" alt> </picture> </noscript> <picture id="overview-chip-chip-endframe-1" class="overview-chip-chip-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-endframe end-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_endframe__c4kxsxos9e6a_large.jpg" alt> </picture> </noscript> <picture id="overview-chip-chip-startframe-1" class="overview-chip-chip-startframe start-frame" data-lazy data-download-area-keyframe="{ &quot;start&quot;: &quot;t - 150vh&quot;, &quot;end&quot;: &quot;b&quot; }"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-chip-chip-startframe start-frame"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/chip_startframe__d2dufsjpeqoi_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> <div class="viewport-content spacing-copy-after-img"> <div class="row"> <div class="column column-copy large-12 medium-5 medium-offset-1 small-12 small-offset-0"> <div class="copy-wrapper" data-textanim-1> <p class="typography-site-body copy"><strong>A16 Bionic powers all kinds of advanced features.</strong> Like computational photography used for 24MP photos and next-generation portraits. Voice Isolation for phone calls. And smooth performance for graphics-intensive games. All with incredible efficiency for great battery life. No wonder it started as a Pro chip.</p> </div> </div> <div class="column column-tout large-12 medium-4 medium-offset-1 small-12 small-offset-0"> <div class="tout-wrapper" data-textanim-1> <div class="tout tout-with-keyline-above theme-dark"> <div class="tout-icon"> <picture id="overview-chip-icon-iphone-ob-1" class="overview-chip-icon-iphone-ob" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/icon_iphone_ob__tbvk3kfn2syq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-chip-icon-iphone-ob"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/icon_iphone_ob__tbvk3kfn2syq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/icon_iphone_ob__tbvk3kfn2syq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/chip/icon_iphone_ob__tbvk3kfn2syq_large.png" alt> </picture> </noscript> </div> <p class="tout-copy typography-site-tout-caption">The A16 Bionic GPU is up to 40% faster than the GPU in iPhone 12</p> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-usb-c" data-anim-scroll-group="Usb C" data-component-list="L2Modal" data-analytics-section-engagement="name:connectivity"> <div class="viewport-content"> <h3 class="visuallyhidden">Connectivity</h3> <h4 class="subsection-headline typography-site-headline-elevated large-11 large-offset-1 medium-12 medium-offset-0" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-usb-c&quot;]}">USB-C<span>ompatible.</span></h4> <p class="typography-site-body spacing-copy-after-headline large-8 large-offset-1 medium-9 medium-offset-0 small-12" data-textanim-1 data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-usb-c&quot;]}">The new USB-C connector lets you <strong>charge your Mac or iPad with the same cable</strong> you use to charge iPhone 15. You can even use iPhone 15 to charge Apple Watch or AirPods.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 5" data-modal-close>5</a></sup> Bye-bye, cable clutter.</p> </div> <div class="media-centering-container spacing-img-after-copy"> <picture id="overview-usb-c-usbc-1" class="overview-usb-c-usbc" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_large.png" onload="__lp(event)" alt="Top view of MacBook Pro, Phone 15 with a USB-C connector, and iPad"> </picture> <noscript> <picture class="overview-usb-c-usbc"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_small.png, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_medium.png, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_large.png, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/usbc__bvuxditgibci_large.png" alt="Top view of MacBook Pro, Phone 15 with a USB-C connector, and iPad"> </picture> </noscript> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-usb-c" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 40a0h&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.subsection-usb-c&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-usb-c&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - connectivity modal" data-analytics-click="prop3:expand - connectivity modal" data-analytics-intrapage-link> <span class="aap-base__text">Explore connectivity</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="connectivity modal" data-modal-close-label="Close Explore Connectivity" data-modal-dialog-label="Explore Connectivity" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Connectivity"> <div class="l2-usb-c l2-wrapper" data-component-list="TextAnim DeviceAnim"> <!-- Hero --> <div class="viewport-content"> <div class="l2-section-hero"> <h2 class="typography-site-headline-more large-offset-1 large-11 medium-offset-0 medium-12">USB-C<span>ompatible.</span></h2> <picture id="overview-usb-c-dd-usbc-1" class="overview-usb-c-dd-usbc template-image hero-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_large.jpg" onload="__lp(event)" alt="Top view of MacBook Pro, Phone 15 with a USB-C connector, and iPad"> </picture> <noscript> <picture class="overview-usb-c-dd-usbc template-image hero-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_usbc__f60o1aoa3vee_large.jpg" alt="Top view of MacBook Pro, Phone 15 with a USB-C connector, and iPad"> </picture> </noscript> </div> </div> <div class="gradient-container"> <div class="viewport-content"> <div class="content-area"> <!-- Charger --> <div class="l2-section-charger spacing-section-top"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <h3 class="typography-site-headline-secondary">Turbocharge.</h3> <p class="typography-site-body" data-textanim-1><strong>Charge up to 50% in around 30 minutes</strong><sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 6" data-modal-close>6</a></sup> with the 20W USB-C Power Adapter. Or add a MagSafe Charger for fast, efficient wireless charging. (Both sold separately.)</p> </div> <div class="column large-4 medium-5 small-12"> <div class="charger-container center-image-vertically"> <picture id="overview-usb-c-dd-charger-2" class="overview-usb-c-dd-charger template-image device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_large.jpg" onload="__lp(event)" alt="iPhone 15, 20 Watt USB-C Power Adapter"> </picture> <noscript> <picture class="overview-usb-c-dd-charger template-image device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_small.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_medium.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_large.jpg, /web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/euro/iphone-15/b/titles_en/images/overview/usb-c/dd_charger__cp1yvs3potea_large.jpg" alt="iPhone 15, 20 Watt USB-C Power Adapter"> </picture> </noscript> </div> </div> </div> </div> <!-- Wideband --> <div class="l2-section-wideband spacing-section-top"> <div class="row"> <div class="large-offset-1 large-7 medium-offset-0 medium-8 small-12"> <h3 class="typography-site-headline-secondary">Ah, there you are.</h3> <p class="typography-site-body" data-textanim-1>Want to find a friend in a crowded train station or busy park? Look no further than Precision Finding for Find My friends. Powered by the new, second-generation Ultra Wideband chip,<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 7" data-modal-close>7</a></sup> Precision Finding now has three times greater range, so <strong>it can lead you right to them</strong>.</p> </div> </div> <div class="center-image-horizontally"> <picture id="overview-usb-c-dd-findmy-1" class="overview-usb-c-dd-findmy template-image device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_large.jpg" onload="__lp(event)" alt="iPhone 15 showing Precision Finding for Find My Friends"> </picture> <noscript> <picture class="overview-usb-c-dd-findmy template-image device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/usb-c/dd_findmy__f7z04hcqyc2u_large.jpg" alt="iPhone 15 showing Precision Finding for Find My Friends"> </picture> </noscript> </div> <div class="row row-wideband-copy"> <div class="large-offset-7 large-4 medium-offset-7 medium-5 small-12 small-offset-0"> <div class="tout tout-with-keyline-above tout-with-margin-above"> <div class="tout-icon"> <picture id="overview-usb-c-dd-icon-privacy-1" class="overview-usb-c-dd-icon-privacy" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_privacy__glaemnjrefiq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-usb-c-dd-icon-privacy"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_privacy__glaemnjrefiq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_privacy__glaemnjrefiq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_privacy__glaemnjrefiq_large.png" alt> </picture> </noscript> </div> <p class="tout-copy typography-site-tout-caption">To enable Precision Finding, friends with iPhone 15 Pro or iPhone 15 can share their location only with you using Find My. It’s simple — and private.</p> </div> </div> </div> </div> <!-- Connect --> <div class="l2-section-connect spacing-section-top"> <div class="row"> <div class="large-offset-1 large-7 medium-offset-0 medium-8 small-12"> <h3 class="typography-site-headline-secondary">Connect here, there and everywhere.</h3> </div> </div> <div data-textanim-1> <div class="grid-3-col row"> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <picture id="overview-usb-c-dd-icon-esim-1" class="overview-usb-c-dd-icon-esim template-image icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_esim__c1aakk9rt926_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-usb-c-dd-icon-esim template-image icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_esim__c1aakk9rt926_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_esim__c1aakk9rt926_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_esim__c1aakk9rt926_large.png" alt> </picture> </noscript> <p class="typography-site-body"><strong>eSIM</strong> simplifies travelling. Just activate an eSIM for the country you’re visiting before you go. Or when you arrive.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup></p> <div class="esim-ctas"> <p class="typography-site-modal-link"><a href="http://web.archive.org/web/20240812204913/https://support.apple.com/en-gb/HT209096" data-analytics-title="more on esim" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">More on eSIM</span><span class="icon icon-after more"></span></a></p> <p class="typography-site-modal-link"><a href="http://web.archive.org/web/20240812204913/https://support.apple.com/en-gb/HT213448" data-analytics-title="more on traveling with esim" data-analytics-exit-link class="icon-wrapper"><span class="icon-copy">More on travelling with eSIM</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <picture id="overview-usb-c-dd-icon-5g-2" class="overview-usb-c-dd-icon-5g template-image icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_5g__e23kzirwoowi_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-usb-c-dd-icon-5g template-image icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_5g__e23kzirwoowi_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_5g__e23kzirwoowi_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_5g__e23kzirwoowi_large.png" alt> </picture> </noscript> <p class="typography-site-body"><strong>5G</strong> provides a superfast experience so you can make high-quality FaceTime calls, quickly download files and play real-time multiplayer games on the go.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <picture id="overview-usb-c-dd-icon-6e-3" class="overview-usb-c-dd-icon-6e template-image icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_6e__cq5x3r8w4lm6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-usb-c-dd-icon-6e template-image icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_6e__cq5x3r8w4lm6_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_6e__cq5x3r8w4lm6_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/usb-c/dd_icon_6e__cq5x3r8w4lm6_large.png" alt> </picture> </noscript> <p class="typography-site-body"><strong>Wi‑Fi 6</strong> is speedy. So you can stream movies at the highest resolutions. And make Wi‑Fi calls without a hitch.</p> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-safety subsection-endcap theme-dark background-alt" data-anim-scroll-group="Safety" data-component-list="L2Modal" data-analytics-section-engagement="name:safety"> <div class="scrim-max-width"> <div class="image-wrapper"> <div class="viewport-content subsection-endcap-tile-spacing"> <h3 class="visuallyhidden">Safety</h3> <div class="row row-headline"> <h4 class="subsection-headline typography-site-headline-endcap large-9 large-offset-1 medium-10 medium-offset-0 small-12">In an emergency,<br/>iPhone has your back.</h4> </div> </div> <figure class="overview-safety-safety-bg" data-anim-lazy-image alt="Photo of a car that’s crashed into the barrier at the side of the road"></figure> </div> <div class="content-wrapper"> <div class="viewport-content"> <div class="row"> <div class="column large-4 medium-5 small-12"> <p class="typography-site-body-endcap" data-textanim-1>iPhone has <br class="medium"/><br class="small"/><strong>Emergency SOS via satellite<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></strong> <br class="medium"/>and <strong>Crash Detection</strong>,<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup> two <br class="medium"/><br class="small"/>vital safety features that have helped save lives.</p> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-safety" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 75vh&quot;, &quot;anchors&quot;: [&quot;.subsection-safety&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-safety&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - safety modal" data-analytics-click="prop3:expand - safety modal" data-analytics-intrapage-link> <span class="aap-base__text">Learn how it all works</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="safety modal" data-modal-close-label="Close Safety" data-modal-dialog-label="Explore Safety" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Safety"> <div class="l2-safety l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="content-area safety-modal-content"> <div class="row row-headline"> <h2 class="headline-more typography-site-headline-endcap large-9 large-offset-1 medium-12 medium-offset-0 small-11">In an emergency,<br/>iPhone has your back.</h2> </div> <div class="row section-headline"> <h3 class="typography-site-headline-secondary large-9 large-offset-1 medium-12 medium-offset-0 small-11">Emergency SOS<br class="small"/> via satellite.</h3> </div> <div class="medium-12 medium-offset-0 small-12"> <div class="l2-template-container template-reflow-2-up alternate device-anim"> <div class="reflow-container"> <div class="content-grid"> <div class="copy-area-primary"> <p class="copy-item typography-site-body">If you’ve tried calling 999 but don’t have mobile service or Wi‑Fi, you can use iPhone to <strong>text emergency services over satellite</strong>.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></p> <p class="copy-item typography-site-body">To save time, <strong>iPhone front-loads important questions to assess your situation</strong>. Just tap to respond. Then iPhone will show you where to point your phone to stay connected and avoid obstructions like mountains.</p> <p class="copy-item typography-site-body">Remember, <strong>it can take from 15 seconds</strong> to more than a minute to get through, depending on conditions.</p> </div> <div class="copy-area-secondary"> </div> <div class="image-area"> <picture id="overview-safety-dd-esos-1" class="overview-safety-dd-esos alternate device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_large.jpg" onload="__lp(event)" alt="An iPhone showing the message &quot;No Connection. Try Emergency Text via Satellite.&quot;"> </picture> <noscript> <picture class="overview-safety-dd-esos alternate device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_esos__cifms0nrrtsi_large.jpg" alt="An iPhone showing the message &quot;No Connection. Try Emergency Text via Satellite.&quot;"> </picture> </noscript> </div> </div> </div> </div> </div> <hr class="l2-horizontal-rule spacing-section" aria-hidden="true"/> <div class="row section-headline"> <h3 class="typography-site-headline-secondary large-9 large-offset-1 medium-12 medium-offset-0 small-11">Crash Detection.</h3> </div> <div class="medium-12 medium-offset-0 small-12"> <div class="l2-template-container template-reflow-2-up alternate device-anim"> <div class="reflow-container"> <div class="content-grid"> <div class="copy-area-primary"> <p class="copy-item typography-site-body"><strong>iPhone can detect a serious car crash</strong> and call for help if you can’t.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup></p> <p class="copy-item typography-site-body"><strong>Hardware sensors and advanced motion algorithms identify signs of a crash</strong>, like sudden shifts in speed and direction, or changes in cabin pressure caused by deploying airbags.</p> <p class="copy-item typography-site-body">Then <strong>iPhone can call 999</strong> and notify your emergency contacts.</p> </div> <div class="copy-area-secondary"> <p class="copy-item typography-site-body"><strong>Over 1 million hours of real-world driving and crash data helps iPhone recognise accidents.</strong></p> </div> <div class="image-area"> <picture id="overview-safety-dd-crash-detection-1" class="overview-safety-dd-crash-detection alternate device-anim" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_large.jpg" onload="__lp(event)" alt="The Crash Detection screen saying &quot;It looks like you’ve been in a crash. iPhone will trigger Emergency SOS if you don’t respond.&quot;"> </picture> <noscript> <picture class="overview-safety-dd-crash-detection alternate device-anim"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/safety/dd_crash_detection__dgwzjyc10zqu_large.jpg" alt="The Crash Detection screen saying &quot;It looks like you’ve been in a crash. iPhone will trigger Emergency SOS if you don’t respond.&quot;"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-values subsection-endcap background-alt" data-anim-scroll-group="Values" data-component-list="L2Modal" data-analytics-section-engagement="name:values"> <div class="scrim-max-width background-alt"> <div class="viewport-content subsection-endcap-tile-spacing"> <h3 class="visuallyhidden">Values</h3> <div class="subsection-values-top large-10 large-offset-1 medium-12 medium-offset-0 small-12"> <div class="subsection-img"> <picture id="overview-values-values-1" class="overview-values-values template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-values template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/values__bhdzybdgpkxe_large.jpg" alt> </picture> </noscript> </div> <h4 class="subsection-headline typography-site-headline-endcap large-10 medium-10 small-12" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-values&quot;]}">Designed to make a difference.</h4> </div> <div class="subsection-values-bottom"> <div class="row"> <div class="column large-5 large-offset-1 medium-offset-0 small-12" data-textanim-1> <p class="typography-site-body-endcap" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 150vh&quot;, &quot;anchors&quot;:[&quot;.subsection-values&quot;]}"><strong>What matters to you matters to Apple too.</strong> From privacy protections that give you more control over your data. To using more recycled materials that minimise environmental impact. To creating built-in features that make iPhone accessible to all.</p> </div> <div class="column large-4 large-offset-1 medium-5 medium-offset-2 small-12 small-offset-0" data-textanim-1 data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-values&quot;]}"> <figure class="stat typography-site-stat-caption"> The enclosure of iPhone 15 has <strong>75% recycled aluminium</strong> </figure> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-values" data-aap-type="base" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 60vh&quot;, &quot;anchors&quot;: [&quot;.subsection-values&quot;]}"> <div class="all-access-pass__background"> <button class="aap-base" data-modal-open data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-values&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="expand - values modal" data-analytics-click="prop3:expand - values modal" data-analytics-intrapage-link> <span class="aap-base__text">What iPhone stands for</span> <span class="aap-base__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="_art" class="st1" d="M25.5,16.5l-5.9,0l0-5.9C19.6,9.7,18.9,9,18,9c-0.9,0-1.5,0.7-1.5,1.5l0,5.9l-5.9,0h0 C9.7,16.4,9,17.1,9,18c0,0.9,0.7,1.5,1.5,1.5l5.9,0l0,5.9c0,0.9,0.7,1.5,1.5,1.5c0.9,0,1.5-0.7,1.5-1.5l0-5.9l5.9,0h0 c0.9,0,1.5-0.7,1.5-1.5C27,17.2,26.3,16.5,25.5,16.5L25.5,16.5z"/> </svg> </span> </button> </div> </div> </div> </div> <div class="modal-content-wrapper" data-modal-content-wrapper data-analytics-activitymap-region-id="values modal" data-modal-close-label="Close - Explore Values" data-modal-dialog-label="Explore Values" data-modal-scrim-blur="true" data-modal-scroll-group-name="L2 - Values"> <div class="l2-values l2-wrapper" data-component-list="TextAnim DeviceAnim"> <div class="l2-template-container viewport-content content-area spacing-section-bottom"> <h2 class="typography-site-headline-more column large-12 large-offset-1 medium-offset-0">Designed to make<br/>a difference.</h2> <div class="l2-template-container-section"> <div class="l2-template-container-section-top column large-12 medium-7 large-offset-1 medium-offset-0"> <picture id="overview-values-dd-icon-privacy-1" class="overview-values-dd-icon-privacy template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-privacy template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_medium.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_medium_2x.png 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_privacy__glaemnjrefiq_large.png" alt> </picture> </noscript> <h3 class="subsection-headline privacy-header typography-site-headline-secondary">Privacy. That’s iPhone.</h3> </div> <div class="l2-template-container-section-content"> <div class="grid-3-col row"> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-health-1" class="overview-values-dd-icon-health template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-health template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_health__bj0gjjocmnv6_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body"><strong>The Health app</strong> makes it easy for you to access your health and fitness information — and securely share access with apps, relatives and doctors.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-passkey-2" class="overview-values-dd-icon-passkey template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_passkey__dk1pmub7bxiu_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-passkey template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_passkey__dk1pmub7bxiu_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_passkey__dk1pmub7bxiu_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_passkey__dk1pmub7bxiu_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body"><strong>Passkeys</strong> eliminate the need for passwords on apps and websites by using unique digital keys. Just use Touch ID or Face ID to authenticate. Simple and secure.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-safari-3" class="overview-values-dd-icon-safari template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-safari template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_safari__f6jqxtg6wz6u_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body"><strong>Safari Enhanced Private Browsing</strong> locks browser windows when they’re not being used, blocks known trackers from loading, and removes tracking URLs.</p> </div> </div> </div> </div> </div> <div class="l2-template-container-section-bottom"> <p class="typography-site-modal-link"><a href="/web/20240812204913/https://www.apple.com/uk/privacy/" data-analytics-title="more on apple and privacy" class="icon-wrapper"><span class="icon-copy">More on Apple and Privacy</span><span class="icon icon-after more"></span></a></p> </div> </div> <div class="l2-template-container-section"> <div class="l2-template-container-section-top column large-12 large-offset-1 medium-offset-0"> <picture id="overview-values-dd-icon-recycle-1" class="overview-values-dd-icon-recycle template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-recycle template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_recycle__ekwxawcnn3o2_large.png" alt> </picture> </noscript> <h3 class="subsection-headline typography-site-headline-secondary">Big steps towards a smaller footprint.</h3> </div> <div class="l2-template-container-section-content"> <div class="grid-2-col row"> <div class="column large-4 medium-5 small-12"> <p class="typography-site-body" data-textanim-1>iPhone 15 contains <strong>more recycled materials than ever</strong>:</p> <div class="l2-column-list"> <div class="l2-column-list-item" data-textanim-1> <picture id="overview-values-dd-icon-checkmark-1" class="overview-values-dd-icon-checkmark template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-checkmark template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png" alt> </picture> </noscript> <p class="typography-site-body">100 per cent recycled cobalt in the battery<sup class="footnote footnote-number"><a href="#footnote-13" aria-label="Footnote 12" data-modal-close>12</a></sup></p> </div> <div class="l2-column-list-item" data-textanim-1> <picture id="overview-values-dd-icon-checkmark-2" class="overview-values-dd-icon-checkmark template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-checkmark template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_checkmark__ensm3mt40r42_large.png" alt> </picture> </noscript> <p class="typography-site-body">100 per cent recycled copper foil in the MagSafe inductive charger</p> </div> </div> </div> <div class="column large-4 medium-5 small-12"> <p class="typography-site-body" data-textanim-1>99 per cent of iPhone packaging is now fibre based,<sup class="footnote footnote-number"><a href="#footnote-14" aria-label="Footnote 13" data-modal-close>13</a></sup> with <strong>100 per cent recycled or responsibly sourced wood fibres</strong>.<sup class="footnote footnote-number"><a href="#footnote-15" aria-label="Footnote 14" data-modal-close>14</a></sup> And there’s still no plastic wrapping around the box.</p> <p class="typography-site-body" data-textanim-1>Our stores, offices and data centres are already <strong>carbon neutral</strong>. By 2030, our products — and your carbon footprint from using them — will be too.</p> </div> </div> </div> <div class="l2-template-container-section-bottom"> <p class="typography-site-modal-link"><a href="/web/20240812204913/https://www.apple.com/uk/environment/" data-analytics-title="more on apple and the environment" class="icon-wrapper"><span class="icon-copy">More on Apple and the Environment</span><span class="icon icon-after more"></span></a></p> </div> </div> <div class="l2-template-container-section"> <div class="l2-template-container-section-top column large-12 large-offset-1 medium-offset-0"> <picture id="overview-values-dd-icon-accessibility-1" class="overview-values-dd-icon-accessibility template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-accessibility template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_accessibility__ebzfesc44dqq_large.png" alt> </picture> </noscript> <h3 class="subsection-headline typography-site-headline-secondary">iPhone for all.</h3> </div> <div class="l2-template-container-section-content"> <div class="grid-3-col row"> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-voice-1" class="overview-values-dd-icon-voice template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-voice template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voice__fabulc0mbg2u_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body">If you’re at risk of losing your ability to speak, <strong>Personal Voice</strong><sup class="footnote footnote-number"><a href="#footnote-16" aria-label="Footnote 15" data-modal-close>15</a></sup> lets you create a voice that sounds like you, so you can communicate with it using Live Speech for calls and conversations.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-speak-2" class="overview-values-dd-icon-speak template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-speak template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_speak__ene3c0t6gmgm_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body"><strong>Assistive Access</strong> helps users with cognitive disabilities tailor apps and experiences. For example, Messages can offer visual communication tools, like video messages, and the Home Screen can emphasise large text and icons.</p> </div> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <div data-textanim-1> <div class="l2-column-image"> <picture id="overview-values-dd-icon-voiceover-3" class="overview-values-dd-icon-voiceover template-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-values-dd-icon-voiceover template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_small.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_small_2x.png 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/values/dd_icon_voiceover__dfqsvwvvrxyu_large.png" alt> </picture> </noscript> </div> <p class="typography-site-body"><strong>VoiceOver</strong> is a screen reader that tells people who are blind or have low vision exactly what’s happening on iPhone. It can describe friends, objects, text, photos and even graphs in great detail.</p> </div> </div> </div> </div> </div> <div class="l2-template-container-section-bottom"> <p class="typography-site-modal-link"><a href="/web/20240812204913/https://www.apple.com/uk/accessibility/" data-analytics-title="more on apple and accessibility" class="icon-wrapper"><span class="icon-copy">More on built-in Accessibility features</span><span class="icon icon-after more"></span></a></p> </div> </div> </div> </div> </div> </section> <section class="subsection subsection-ios-17 subsection-endcap background-alt" data-anim-scroll-group="Ios 17" data-analytics-section-engagement="name:ios 17"> <div class="scrim-max-width background-alt"> <div class="viewport-content subsection-endcap-tile-spacing"> <div class="large-9 large-offset-1 medium-offset-0 medium-10 small-centered small-12"> <h3 class="typography-site-headline-endcap color-body-copy">iOS 17.</h3> <h4 class="subsection-headline typography-site-headline-endcap">Style it out. Swap it over. Sticker it up.</h4> </div> <picture id="overview-ios-17-ios17-1" class="overview-ios-17-ios17 spacing-img-after-headline large-centered" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_large.jpg" onload="__lp(event)" alt="iPhone 15 showing three new iOS 17 features"> </picture> <noscript> <picture class="overview-ios-17-ios17 spacing-img-after-headline large-centered"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ios-17/ios17__e2zdgdkbpjue_large.jpg" alt="iPhone 15 showing three new iOS 17 features"> </picture> </noscript> <div class="grid-3-col row spacing-copy-after-img"> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <p class="typography-site-body-endcap" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-ios-17&quot;]}" data-textanim-1><strong>Contact Poster.</strong> Create your own poster that contacts will see when you call. Pick a favourite pic or Memoji, pair it with a favourite font, and there you have it — your very own calling card.</p> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <p class="typography-site-body-endcap" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-ios-17&quot;]}" data-textanim-1><strong>NameDrop.</strong> Want to swap contact info with someone? Just bring your iPhone close to theirs. You can both choose what you want to share, and the information transfers instantly.</p> </div> </div> <div class="column large-3 medium-4 small-12"> <div class="copy-wrapper"> <p class="typography-site-body-endcap" data-focus-expression="{&quot;expression&quot;: &quot;a0t + 50vh&quot;, &quot;anchors&quot;:[&quot;.subsection-ios-17&quot;]}" data-textanim-1><strong>Live Stickers.</strong> Touch and hold an object in a photo to lift it from the background and create a sticker. Add effects like Puffy and Shiny. Or create animated stickers from Live Photos.</p> </div> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-ios-17" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 50a0h&quot;, &quot;end&quot;: &quot;a0b - 55vh&quot;, &quot;anchors&quot;: [&quot;.subsection-ios-17&quot;]}"> <div class="all-access-pass__background"> <a href="/web/20240812204913/https://www.apple.com/uk/ios/ios-17/" class="aap-base-link" tabindex="0" data-focus-expression="{&quot;expression&quot;: &quot;a0b - 130vh&quot;, &quot;anchors&quot;: [&quot;.subsection-ios-17&quot;], &quot;tabindex&quot;: &quot;0&quot;}" data-focus-enabled-when="enhanced" data-analytics-title="find out more about ios 17"><span class="aap-base-link__text">Find out more about iOS 17</span> <span class="aap-base-link__icon"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36"> <path id="art_" d="M23.5587,16.916c.586,.584,.588,1.53,.006,2.118l-6.957,7.022c-.293,.296-.679,.444-1.065,.444-.382,0-.764-.145-1.056-.435-.589-.583-.592-1.532-.009-2.121l5.9041-5.96-5.941-5.922c-.586-.584-.588-1.5341-.003-2.121,.584-.587,1.536-.588,2.121-.003l7,6.978Z"/> </svg> </span> </a> </div> </div> </div> </div> </section> </section> <section class="section section-ecosystem" data-anim-scroll-group="Ecosystem" data-analytics-section-engagement="name:significant others"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="visuallyhidden">Ecosystem</h2> <h3 class="section-header-headline typography-site-headline-secondary">Significant others.</h3> </div> </header> <div class="card"> <div class="card-viewport-content"> <div class="content-container "> <ul class="accordion" data-component-list="Accordion" data-accordion role="list"> <li class="accordion-item accordion-item-mac column expanded " data-accordion-item="accordion-item-mac"> <h4 class="accordion-title typography-site-headline-reduced"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h4> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class="typography-accordion-copy"> <p aria-labelledby="accordion-item-mac" role="region">You can answer calls or messages from your iPhone directly on your Mac. Copy images, video or text from your iPhone, then paste into another app on your nearby Mac. And with iCloud, you can access your favourite files from either your iPhone or Mac.</p> </div> <div class="image-container accordion-item-mac-image "> <picture id="overview-ecosystem-mac-1" class="overview-ecosystem-mac template-image" data-lazy data-download-area-keyframe="{&quot;start&quot;: &quot;a0t - 200vh&quot;, &quot;end&quot;: &quot;a0b + 100vh&quot;, &quot;anchors&quot;: [&quot;.accordion&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 15"> </picture> <noscript> <picture class="overview-ecosystem-mac template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/mac__gjso4uqfnb2i_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 15"> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item accordion-item-watch column " data-accordion-item="accordion-item-watch"> <h4 class="accordion-title typography-site-headline-reduced"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h4> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class="typography-accordion-copy"> <p aria-labelledby="accordion-item-watch" role="region">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-17" aria-label="Footnote 16" data-modal-close>16</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container accordion-item-watch-image hidden "> <picture id="overview-ecosystem-watch-1" class="overview-ecosystem-watch template-image" data-lazy data-download-area-keyframe="{&quot;start&quot;: &quot;a0t - 200vh&quot;, &quot;end&quot;: &quot;a0b + 100vh&quot;, &quot;anchors&quot;: [&quot;.accordion&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 15 and Apple watch"> </picture> <noscript> <picture class="overview-ecosystem-watch template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/watch__fbc1ooz1q3am_large.jpg" alt="The same call can be taken by iPhone 15 and Apple watch"> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item accordion-item-airpods column " data-accordion-item="accordion-item-airpods"> <h4 class="accordion-title typography-site-headline-reduced"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h4> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class="typography-accordion-copy"> <p aria-labelledby="accordion-item-airpods" role="region">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container accordion-item-airpods-image hidden "> <picture id="overview-ecosystem-airpods-1" class="overview-ecosystem-airpods template-image" data-lazy data-download-area-keyframe="{&quot;start&quot;: &quot;a0t - 200vh&quot;, &quot;end&quot;: &quot;a0b + 100vh&quot;, &quot;anchors&quot;: [&quot;.accordion&quot;]}"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_large.jpg" onload="__lp(event)" alt="iPhone 15 playing music next to AirPods"> </picture> <noscript> <picture class="overview-ecosystem-airpods template-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_small.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_medium.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_large.jpg, /web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/uk/iphone-15/images/overview/ecosystem/airpods__cs4xf14itggi_large.jpg" alt="iPhone 15 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </li> </ul> </div> </div> </div> </div> </div> </section> <section class="section section-why-apple background-alt" data-anim-scroll-group="Why Apple" data-analytics-section-engagement="name:why apple"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="section-header-headline typography-site-headline-secondary">Ways to shop and save at Apple.</h2> </div> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-site-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-shop" data-textanim-2> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> </div> <div class="slide-gallery-container" data-component-list="SlideGallery"> <div class="gallery with-paddlenav slide-gallery responsive" aria-label="why apple gallery" data-analytics-gallery-id="why apple gallery"> <div class="scroll-container"> <ul role="list" class="item-container"> <li role="listitem" id="variable-width-gallery-item-1" class="gallery-item gallery-item-trade-in" data-analytics-gallery-item-id="apple trade in" data-ac-gallery-item> <div class="card card-padding background-alt"> <div class="card-viewport-content"> <div id="icon-card-trade-in" class="icon-card icon-card-trade-in" data-item-index="0"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-why-apple-icon-trade-in-2024-iphone-1" class="overview-why-apple-icon-trade-in-2024-iphone icon-card-image icon-card-image-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_trade_in_2024_iphone__da0kjmg2yrma_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-why-apple-icon-trade-in-2024-iphone icon-card-image icon-card-image-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_trade_in_2024_iphone__da0kjmg2yrma_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_trade_in_2024_iphone__da0kjmg2yrma_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_trade_in_2024_iphone__da0kjmg2yrma_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-site-headline-reduced">Save with Apple Trade In. </h3> <p class="typography-site-body-reduced"> <span class="pricing-container"><span data-tradein-product="iphone11-tradein" data-product-template="Get ${credit.display.minValue}–">Get credit towards iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher.</span></span><span data-tradein-product="iphone14promax-tradein" data-product-template="${credit.display.maxValue} in credit towards iPhone 15 or iPhone 15 Pro when you trade in iPhone 11 or higher." data-tradein-hide-all="iphone11-tradein,iphone14promax-tradein"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span> </p> </div> </div> <div class="button-container"> <div class="icon-card-action"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/trade_in" class="icon icon-cta" data-analytics-title="learn more" data-icon-card-index="3" aria-label="Learn more about Apple Trade In"> <span class="icon-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" width="36px" height="36px"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </li> <li role="listitem" id="variable-width-gallery-item-2" class="gallery-item gallery-item-acmi" data-analytics-gallery-item-id="acmi" data-ac-gallery-item data-toggle="acmi"> <div class="card card-padding background-alt"> <div class="card-viewport-content"> <div id="icon-card-acmi" class="icon-card icon-card-acmi" data-item-index="1"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-why-apple-icon-apple-card-1" class="overview-why-apple-icon-apple-card icon-card-image icon-card-image-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_apple_card__eu07g6d8hka6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-why-apple-icon-apple-card icon-card-image icon-card-image-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_apple_card__eu07g6d8hka6_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_apple_card__eu07g6d8hka6_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_apple_card__eu07g6d8hka6_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-site-headline-reduced">Financing</h3> <p class="typography-site-body-reduced">Monthly payment options available.</p> </div> </div> <div class="button-container"> <div class="icon-card-action"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/ww/financing" class="icon icon-cta" data-analytics-title="learn more" data-icon-card-index="3" aria-label="Learn more about financing"> <span class="icon-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" width="36px" height="36px"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </li> <li role="listitem" id="variable-width-gallery-item-4" class="gallery-item gallery-item-delivery" data-analytics-gallery-item-id="delivery-pickup" data-ac-gallery-item> <div class="card card-padding background-alt"> <div class="card-viewport-content"> <div id="icon-card-delivery" class="icon-card icon-card-delivery" data-item-index="3"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-why-apple-icon-delivery-1" class="overview-why-apple-icon-delivery icon-card-image icon-card-image-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_delivery__bw9b2n850mgi_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-why-apple-icon-delivery icon-card-image icon-card-image-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_delivery__bw9b2n850mgi_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_delivery__bw9b2n850mgi_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_delivery__bw9b2n850mgi_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-site-headline-reduced">Fast, free delivery</h3> <p class="typography-site-body-reduced">Or pick up available items at an Apple Store.</p> </div> </div> <div class="button-container"> <div class="icon-card-action"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/shipping_and_returns" class="icon icon-cta" data-analytics-title="Learn more about delivery" data-icon-card-index="3" aria-label="Learn more about delivery"> <span class="icon-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" width="36px" height="36px"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </li> <li role="listitem" id="variable-width-gallery-item-5" class="gallery-item gallery-item-personal-session" data-analytics-gallery-item-id="personal session" data-ac-gallery-item> <div class="card card-padding background-alt"> <div class="card-viewport-content"> <div id="icon-card-personal-session" class="icon-card icon-card-personal-session" data-item-index="4"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-why-apple-icon-personal-1" class="overview-why-apple-icon-personal icon-card-image icon-card-image-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_personal__b57zaaye7jiq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-why-apple-icon-personal icon-card-image icon-card-image-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_personal__b57zaaye7jiq_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_personal__b57zaaye7jiq_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_personal__b57zaaye7jiq_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-site-headline-reduced">Get to know your new iPhone.</h3> <p class="typography-site-body-reduced">Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.</p> </div> </div> <div class="button-container"> <div class="icon-card-action"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/personal-session" class="icon icon-cta" data-analytics-title="learn more about Online Personal Session" data-icon-card-index="3" aria-label="Learn more about Online Personal Session"> <span class="icon-wrapper"> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 36 36" width="36px" height="36px"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </span> </a> </div> </div> </div> </div> </div> </li> <li role="listitem" id="variable-width-gallery-item-6" class="gallery-item gallery-item-asa" data-analytics-gallery-item-id="apple store app" data-ac-gallery-item> <div class="card card-padding background-alt"> <div class="card-viewport-content"> <div id="icon-card-asa" class="icon-card icon-card-asa" data-item-index="5"> <div class="icon-card-content"> <div class="icon-container"> <picture id="overview-why-apple-icon-shopping-1" class="overview-why-apple-icon-shopping icon-card-image icon-card-image-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_shopping__f9qqktbka5ea_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-why-apple-icon-shopping icon-card-image icon-card-image-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_shopping__f9qqktbka5ea_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_shopping__f9qqktbka5ea_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/why-apple/icon_shopping__f9qqktbka5ea_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-site-headline-reduced">Explore a shopping experience designed around you.</h3> <p class="typography-site-body-reduced">When you shop in the Apple Store app.</p> </div> </div> <div class="button-container"> <div class="icon-card-action"> <a href="http://web.archive.org/web/20240812204913/https://itunes.apple.com/gb/app/apple-store/id375380948?mt=8" class="icon icon-cta" data-analytics-title="learn more" 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</div> </div> </div> </section> <section class="section section-contrast background-alt" data-anim-scroll-group="Contrast" data-analytics-section-engagement="name:compare"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <header class="section-header"> <div class="section-header-headline-wrapper" data-textanim-1> <h2 class="section-header-headline typography-site-headline-secondary">Keep exploring iPhone.</h2> </div> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list typography-site-section-header-link column"> <li class="section-header-cta-item section-header-cta-item-explore" data-textanim-2> <a href="/web/20240812204913/https://www.apple.com/uk/iphone/" data-analytics-title="explore all iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Explore all iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </header> </div> <div class="card background-alt full-bleed-small"> <div class="card-viewport-content"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-product-iphone-15 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-3" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 15</p> </h3> </div> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-15/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15" aria-label="Learn more about iPhone 15"> <picture id="overview-contrast-iphone-15-1" class="overview-contrast-iphone-15 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-15 product-tile-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15__dozjxuchowcy_large.jpg" alt> </picture> </noscript> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Pink, Yellow, Green, Blue and Black</span> <div class="product-tile-swatch-item finish-iphone-15-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-yellow"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-green"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-blue"></div> </div> <div class="product-tile-swatch-item finish-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black"></div> </div> </div> </div> <p class="product-tile-price product-tile-padding" data-pricing-hide="iphone-15"><span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template="${price.display.monthlyFrom}"></span><sup class="footnote footnote-number"><a href="#footnote-diamond" aria-label="Footnote ◊" data-modal-close>◊</a></sup> </p> <div class="product-tile-ctas product-tile-padding"> <span class="product-tile-current">Currently viewing<span class="visuallyhidden">iPhone 15</span></span> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15" aria-label="Buy iPhone 15" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <picture id="overview-contrast-icon-a16-1" class="overview-contrast-icon-a16 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a16__blt54x3mxpo2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-a16 product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a16__blt54x3mxpo2_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a16__blt54x3mxpo2_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a16__blt54x3mxpo2_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">A16 Bionic chip with 5‑core GPU</p> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <picture id="overview-contrast-icon-2camera-1" class="overview-contrast-icon-2camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_2camera__cxva0ivs78ae_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-2camera product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_2camera__cxva0ivs78ae_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_2camera__cxva0ivs78ae_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_2camera__cxva0ivs78ae_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">Advanced dual-camera system</p> <div class="product-tile-plus-copy"> <p>48MP Main camera<br/>2x Telephoto<br/>Ultra Wide camera</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <picture id="overview-contrast-icon-battery-1" class="overview-contrast-icon-battery product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 17" data-modal-close>17</a></sup></p> </div> </div> </li> <li class="product-tile product-tile-product-iphone-15-pro has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-3" aria-label="" data-grid-column> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 15&nbsp;Pro</p> </h3> </div> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-15-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15 pro" aria-label="Learn more about iPhone 15 Pro"> <picture id="overview-contrast-iphone-15pro-1" class="overview-contrast-iphone-15pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-iphone-15pro product-tile-image"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_small.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_small_2x.jpg 2x" media="(max-width:734px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_medium.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_medium_2x.jpg 2x" media="(max-width:1068px)"/><source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_large.jpg, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_large_2x.jpg 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/iphone_15pro__ezc4eofw13yq_large.jpg" alt> </picture> </noscript> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Natural Titanium, Blue Titanium, White Titanium and Black Titanium</span> <div class="product-tile-swatch-item finish-natural-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-natural-titanium"></div> </div> <div class="product-tile-swatch-item finish-blue-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue-titanium"></div> </div> <div class="product-tile-swatch-item finish-white-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-white-titanium"></div> </div> <div class="product-tile-swatch-item finish-black-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black-titanium"></div> </div> </div> </div> <p class="product-tile-price product-tile-padding" data-pricing-hide="iphone-15"><span class="sosumi-link-follows" data-pricing-product="iphone-15-pro" data-product-template="${price.display.monthlyFrom}"></span><sup class="footnote footnote-number"><a href="#footnote-diamond" aria-label="Footnote ◊" data-modal-close>◊</a></sup> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-15-pro/" data-analytics-title="learn more - iphone 15 pro" aria-label="Learn more about iPhone 15 Pro" class="button">Learn more</a> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_15_pro" data-analytics-title="buy - iphone 15 pro" aria-label="Buy iPhone 15 Pro" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <picture id="overview-contrast-icon-a17-1" class="overview-contrast-icon-a17 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a17__bsnquoi52o2u_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-a17 product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a17__bsnquoi52o2u_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a17__bsnquoi52o2u_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_a17__bsnquoi52o2u_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">A17 Pro chip with 6‑core GPU</p> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <picture id="overview-contrast-icon-3camera-1" class="overview-contrast-icon-3camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_3camera__f7hma8mg20ey_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-3camera product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_3camera__f7hma8mg20ey_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_3camera__f7hma8mg20ey_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_3camera__f7hma8mg20ey_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">Pro camera system</p> <div class="product-tile-plus-copy"> <p>Our most advanced 48MP Main camera<br/>3x or 5x Telephoto camera<br/>Ultra Wide camera</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <picture id="overview-contrast-icon-battery-2" class="overview-contrast-icon-battery product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-contrast-icon-battery product-tile-plus-icon"> <source srcset="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png, /web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large_2x.png 2x" media="(min-width:0px)"/> <img src="/web/20240812204913im_/https://www.apple.com/v/iphone-15/c/images/overview/contrast/icon_battery__bzytqfbw26ia_large.png" alt> </picture> </noscript> <p class="product-tile-plus-subheading">Up to 29 hours video playback<sup class="footnote footnote-number"><a href="#footnote-18" aria-label="Footnote 17" data-modal-close>17</a></sup></p> </div> </div> </li> </ul> </div> </div> </div> <div class="all-access-pass__container"> <div class="all-access-pass" id="aap-contrast" data-aap-type="base-link" data-aap-level="1" data-aap-kf="{&quot;start&quot;: &quot;a0t - 100vh + 60a0h&quot;, &quot;end&quot;: 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</div> </section> <section class="section section-index-section background-alt" data-anim-scroll-group="Index Section" data-analytics-section-engagement="name:router"> <div class="responsive-content"> <div class="responsive-content-viewport-content"> <h2 class="typography-site-headline-secondary index-title">iPhone</h2> <div class="index-groups"> <div class="index-group"> <h3 class="index-header">Explore iPhone</h3> <ul class="index-list"> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone/" class="index-link" data-analytics-title="explore all iphone">Explore all iPhone</a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-15-pro/" class="index-link" data-analytics-title="iphone 15 pro">iPhone 15 Pro</a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-15/" class="index-link" data-analytics-title="iphone 15">iPhone 15</a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_14" class="index-link" data-analytics-title="iphone 14">iPhone 14</a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone/iphone_13" class="index-link" data-analytics-title="iphone 13">iPhone 13</a> </li> <li class="index-item index-item-elevated"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone-se/" class="index-link" data-analytics-title="iphone se">iPhone SE</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone/compare/" class="index-link" data-analytics-title="compare iphone">Compare iPhone</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/iphone/switch/" class="index-link" data-analytics-title="switch to iphone">Switch from Android</a> </li> </ul> </div> <div class="index-group"> <h3 class="index-header">Shop iPhone</h3> <ul class="index-list"> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/buy_iphone" class="index-link" data-analytics-title="shop iphone">Shop iPhone</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/iphone/accessories" class="index-link" data-analytics-title="iphone accessories">iPhone Accessories</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/trade_in" class="index-link" data-analytics-title="trade in">Apple Trade In</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/shop/goto/ww/financing" class="index-link" data-analytics-title="financing">Financing</a> </li> </ul> </div> <div class="index-group"> <h3 class="index-header">More from iPhone</h3> <ul class="index-list"> <li class="index-item index-item-base"> <a href="http://web.archive.org/web/20240812204913/https://support.apple.com/en-gb/iphone?cid=gn-ols-iphone-psp-explore" class="index-link" data-analytics-exit-link data-analytics-title="iphone support">iPhone Support</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/support/products/iphone/" class="index-link" data-analytics-title="applecare for iphone">AppleCare+ for iPhone</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/ios/ios-18-preview/" class="index-link" data-analytics-title="ios 18 preview">iOS 18 Preview</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/apple-intelligence/" class="index-link" data-analytics-title="apple intelligence">Apple Intelligence</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/apps/" class="index-link" data-analytics-title="apps by apple">Apps by Apple</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/privacy/" class="index-link" data-analytics-title="iphone privacy">iPhone Privacy</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/icloud/" class="index-link" data-analytics-title="icloud">iCloud+</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/wallet/" class="index-link" data-analytics-title="wallet">Wallet, Pay</a> </li> <li class="index-item index-item-base"> <a href="/web/20240812204913/https://www.apple.com/uk/siri/" class="index-link" data-analytics-title="siri">Siri</a> </li> </ul> </div> </div> </div> </div> </section> </main> <!--/main--> <footer id="ac-globalfooter" class="no-js" lang="en-GB" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label"> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-1"> <small>*</small> Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from <a href="http://web.archive.org/web/20240812204913/https://uk-appletradein.likewize.com/">Apple’s trade-in partner</a> for trade-in and recycling of eligible devices. Restrictions and limitations may apply. </li> </ul> <ul> <li id="footnote-diamond" data-toggle-footnote="pricing"> <small>◊</small> Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London E14 5HP. Subject to application and status. Full terms apply. <br> <br> Barclays Partner Finance Eligibility Criteria apply. On the date of your application, you must be aged 18 or over, have lived permanently in the UK for the last three years (i.e. provide three years of UK address history or up to the last three UK addresses), and have a UK bank account from which direct debits can be taken. A valid UK mobile number and email address are also mandatory for applying for a finance application. If you do not have a valid email address, you will not be able to apply for finance. You must not be subject to a Bankruptcy or Debt Relief Order (or Scottish equivalent). You must also either be permanently employed with a regular sustainable income of at least £6,000 per year, self-employed (upon request, you may need to provide proof of income, such as a recent bank statement and/or your SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information, the credit check carried out will consider additional information relating to the performance of previous or existing commitments, and any county court judgments. Subject to application, financial circumstances and borrowing history. <br> <br> Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time. <br> <br> Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR: 0% APR. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200. </li> </ul> <ol> <li id="footnote-2">Display size: The display has rounded corners that follow a beautiful curved design, and these corners are within a standard rectangle. When measured as a standard rectangular shape, the screen is 6.12 inches (iPhone 15) or 6.69 inches (iPhone 15 Plus) diagonally. Actual viewable area is less.</li> <li id="footnote-3">Stand sold separately.</li> <li id="footnote-4">iPhone 15 and iPhone 15 Plus are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-5">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/web/20240812204913/https://www.apple.com/uk/batteries/">apple.com/uk/batteries</a> and <a href="/web/20240812204913/https://www.apple.com/uk/iphone/battery.html">apple.com/uk/iphone/battery.html</a> for more information.</li> <li id="footnote-6">The included USB-C Charge Cable is compatible with AirPods Pro (2nd generation) with MagSafe Charging Case (USB-C).</li> <li id="footnote-7">Testing conducted by Apple in August 2023 using pre-production iPhone 15, iPhone 15 Plus, iPhone 15 Pro and iPhone 15 Pro Max units and software and accessory Apple USB-C Power Adapter (20W Model A2305). Fast-charge testing conducted with drained iPhone units. Charge time varies with settings and environmental factors; actual results will vary.</li> <li id="footnote-8">Ultra Wideband availability varies by region.</li> <li id="footnote-9">Use of eSIM requires a wireless service plan (which may include restrictions on switching service providers and roaming, even after contract expires). Not all providers support eSIM. Use of eSIM in iPhone may be disabled when purchased from some providers. See your provider for details. To learn more, visit <a href="http://web.archive.org/web/20240812204913/https://support.apple.com/en-gb/HT212780">support.apple.com/en‑gb/HT212780</a>.</li> <li id="footnote-10">Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see <a href="/web/20240812204913/https://www.apple.com/uk/iphone/cellular/">apple.com/uk/iphone/cellular</a>.</li> <li id="footnote-11">Service is included free for two years with the activation of any iPhone 15 model. Connection and response times vary based on location, site conditions and other factors. See <a href="http://web.archive.org/web/20240812204913/https://support.apple.com/en-gb/HT213885">support.apple.com/en‑gb/HT213885</a> for more information.</li> <li id="footnote-12">iPhone 15 and iPhone 15 Pro can detect a serious car crash and call for help. Requires a mobile data connection or Wi‑Fi calling.</li> <li id="footnote-13">On a mass balance allocation.</li> <li id="footnote-14">Breakdown of US retail packaging by weight. Adhesives, inks and coatings are excluded from our calculations of plastic content and packaging weight.</li> <li id="footnote-15">Responsible sourcing of wood fibre is defined in Apple’s Responsible Fibre Specification. We consider wood fibres to include bamboo.</li> <li id="footnote-16">Personal Voice can be created using iPhone, iPad, and Mac with Apple silicon and is available in English for all locales.</li> <li id="footnote-17">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> <li id="footnote-18">Battery life claim refers to larger models. All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/web/20240812204913/https://www.apple.com/uk/batteries/">apple.com/uk/batteries</a> and <a href="/web/20240812204913/https://www.apple.com/uk/iphone/battery.html">apple.com/uk/iphone/battery.html</a> for more information.</li> </ol> <ul> <li>Apps are available on the App Store. Title availability is subject to change.</li> <li>Apple TV+ requires a subscription.</li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/web/20240812204913/https://www.apple.com/uk/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <a class="ac-gf-breadcrumbs-link" href="/web/20240812204913/https://www.apple.com/uk/iphone/" property="item" typeof="WebPage"><span property="name">iPhone</span></a> <meta property="position" content="1"/> </li> <li class="ac-gf-breadcrumbs-item" property="itemListElement" 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