Black Friday Marketing Strategy – Amazon FBA Selling Tips for 2024

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font-weight-400 text-black-6"> Get brand and market-level intelligence, built exclusively for larger brands, retailers and agencies. </p> <a href="/enterprise/demo/" class="stretched-link d-flex flex-row align-items-center justify-content-start"> Get a demo <span class="material-icons font-size-16px ml-2">arrow_forward</span> </a> </div> </div> </div> <span class="pt-1 pl-10 text-uppercase font-weight-500"> Our Products </span> <div class="merch-bar px-10 pb-10 pt-2"> <div class="merch-bar-item position-relative d-flex flex-column border-l border-width-2px pl-4 border-orange"> <div class="d-flex flex-row align-items-center justify-content-start mb-2"> <a class="link-black stretched-link font-weight-500" href="/solutions/why-jungle-scout/">Jungle Scout</a> </div> <p class="line-height-1.25 font-size-14px font-weight-400 text-black-6 mb-0"> Top-rated Amazon intelligence software to start and grow your business. </p> </div> <div class="merch-bar-item position-relative d-flex flex-column 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data-src="https://b956444.smushcdn.com/956444/wp-content/uploads/2022/08/brian-connolly-new.png?lossy=2&strip=1&webp=1" width="600" height="600" alt="" /> </div> <p class="author ml-2 my-0 font-size-12px">Brian Connolly</p> </a> <p class="date ml-4 my-0 font-size-12px">August 28, 2024</p> </div> <div class="mt-6 mt-md-8"> <img src="https://b956444.smushcdn.com/956444/wp-content/uploads/2024/08/js-blog_black-friday-selling-tips_feature-image.png?lossy=2&strip=1&webp=1" data-src="https://b956444.smushcdn.com/956444/wp-content/uploads/2024/08/js-blog_black-friday-selling-tips_feature-image.png?lossy=2&strip=1&webp=1" data-srcset="https://b956444.smushcdn.com/956444/wp-content/uploads/2024/08/js-blog_black-friday-selling-tips_feature-image.png?lossy=2&strip=1&webp=1 2140w" sizes="(min-width:992px) 2140w" width="2140" height="642" alt="Black Friday Marketing Strategy – Amazon FBA Selling Tips for 2024" class="h-100 w-100 object-fit-cover no-lazy" > </div> <div class="mt-6"><div 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pb-2 overflow-auto"> <h6 class="text-brownish-grey-light mb-4 mt-0">Table of Contents</h6> <a href="#h-when-is-black-friday-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> When is Black Friday 2024? </p> </a> <a href="#h-why-do-you-need-a-black-friday-marketing-strategy-in-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> Why do you need a Black Friday Marketing Strategy in 2024? </p> </a> <a href="#h-how-to-prepare-for-black-friday-and-cyber-monday-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How to prepare for Black Friday and Cyber Monday 2024 </p> </a> </div> </div> <div id="article-table-of-contents-mobile" class="container" data-table-of-contents=""> <div class="row"> <div class="col-12"> <div id="article-table-of-contents-bar" data-toggle="collapse" data-target="#article-table-of-contents-panel-mobile" aria-expanded="false" aria-role="button" aria-controls="table_of_contents-mobile-dropdown" class="d-flex align-items-center bg-ice-blue py-2 pl-4 pr-3 cursor-pointer"> <h6 class="text-brownish-grey my-0 ml-0">Content</h6> <i class="material-icons collapsed">expand_more</i> </div> <div id="article-table-of-contents-panel-mobile" class="article-table-of-contents-panel table_of_contents-dropdown bg-white border border-light-sky-blue rounded-bottom px-4 pt-4 pb-2 mb-8 overflow-auto collapse"> <h6 class="text-brownish-grey-light mb-4 mt-0">Table of Contents</h6> <a href="#h-when-is-black-friday-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> When is Black Friday 2024? </p> </a> <a href="#h-why-do-you-need-a-black-friday-marketing-strategy-in-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> Why do you need a Black Friday Marketing Strategy in 2024? </p> </a> <a href="#h-how-to-prepare-for-black-friday-and-cyber-monday-2024" class="table_of_contents-item d-block rounded text-black"> <p class="p-2 pr-8 mb-2 font-weight-normal"> How to prepare for Black Friday and Cyber Monday 2024 </p> </a> </div> </div> </div> </div> <div id="article-content"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p>For Amazon sellers, it might seem like the holidays are <em>always</em> around the corner. Typically starting with the major Black Friday and Cyber Monday shopping weekend (and often before), this is one of the most critical times of the year for Amazon sellers to boost sales and profits. And with <a href="https://www.junglescout.com/?page_id=27565">more consumers shopping online</a> — and on Amazon – than ever before, Amazon sellers need Black Friday and Cyber Monday selling tips in order to make the most of it.</p> <p>Read on for our complete guide on how Amazon sellers can prepare for Black Friday and Cyber Monday 2024.</p> <h2 class="wolf-block wp-block-heading toc-show" id="h-when-is-black-friday-2024">When is Black Friday 2024?</h2> <p>Black Friday always takes place the day after Thanksgiving — this year’s big holiday shopping event will take place on November 29, 2024. Cyber Monday will take place a couple of days later on December 2, 2024. </p> <p>Online and in-store retailers typically begin Black Friday sales a week or so before the two big shopping days, but consumers will still be expecting significant discounts on Black Friday and Cyber Monday. </p> <h2 class="wolf-block wp-block-heading toc-show" id="h-why-do-you-need-a-black-friday-marketing-strategy-in-2024">Why do you need a Black Friday Marketing Strategy in 2024?</h2> <p>To help you prepare for one of the biggest Amazon seller events of the year, we outlined a few reasons why you need a comprehensive Black Friday marketing strategy.</p> <h3 class="wolf-block wp-block-heading" id="h-it-s-a-critical-season-for-sellers-every-year">It’s a critical season for sellers every year</h3> <p>Black Friday, Cyber Monday, and the rest of the holiday season are notoriously huge sales events for Amazon sellers. <a href="https://www.junglescout.com/resources/reports/amazon-seller-report-2024/">About half of Amazon sellers</a> said that Black Friday and Cyber Monday are crucial to their bottom lines, and 64% of sellers said the month of December is as well.</p> <h3 class="wolf-block wp-block-heading" id="h-key-shipping-dates-will-sneak-up-on-you">Key shipping dates will sneak up on you</h3> <p>Smart Amazon sellers like yourselves are already ahead of the crowd and have started to ship in new inventory for the holiday season. At this point, in early September 2024, you still have some time – but don’t let that time get away from you. </p> <p>If you are not able to get inventory to FBA on time, you also have the option to create an <a href="https://www.junglescout.com/blog/how-to-sell-on-amazon-fbm/">FBM</a> offer on your listings and fulfill orders yourself or with a <a href="https://www.junglescout.com/?p=26161">third-party fulfillment center</a>. </p> <p>We’ll go over the dates Amazon wants to receive your inventory in the next section. </p> <h3 class="wolf-block wp-block-heading" id="h-customers-flock-to-amazon-to-find-good-deals">Customers flock to Amazon to find good deals</h3> <p>With inflation and economic uncertainty, customers are out looking for deals on the products they love. According to our recent <a href="https://www.junglescout.com/consumer-trends/">Consumer Trends Report</a>, 53% of consumers are compelled to make a purchase when they receive a deal, and 63% of consumers do research to find deals on the products they want.</p> <p>Being properly stocked up paired with enticing discounts or deals are your keys to a successful Black Friday and Cyber Monday.</p> <h2 class="wolf-block wp-block-heading toc-show" id="h-how-to-prepare-for-black-friday-and-cyber-monday-2024">How to prepare for Black Friday and Cyber Monday 2024</h2> <p>What steps should you be taking to ensure you’re ahead of the 2024 holiday season? Here are seven steps to follow to help you prepare for Black Friday and Cyber Monday. </p> <ol> <li>Review your <a href="https://www.junglescout.com/blog/fba-capacity-limits/">FBA capacity limits</a></li> <li><a href="https://www.junglescout.com/blog/amazon-inventory-management/">Order enough inventory</a> to meet seasonal demand</li> <li>Ship your inventory by critical dates</li> <li>Optimize your <a href="https://www.junglescout.com/blog/amazon-product-listings-best-practices/">product listings</a></li> <li>Optimize your <a href="https://www.junglescout.com/blog/amazon-advertising-guide/">PPC campaigns</a></li> <li>Plan your promotions</li> <li>Monitor sales and performance</li> </ol> <h3 class="wolf-block wp-block-heading" id="h-1-review-restock-limits">1. Review restock limits</h3> <p>First, you’ll want to determine your FBA capacity limits for each storage type. Storage types include standard-size storage, oversize storage, apparel storage, and so on.</p> <p>This is an important step because it will dictate how much inventory you can send into Amazon’s warehouses (you can <a href="https://www.junglescout.com/blog/fba-capacity-limits/">learn more about that here</a>, as well as <a href="https://www.junglescout.com/?p=26161">alternatives to Amazon fulfillment</a>).</p> <p>To find out what your FBA capacity limits are, go to Inventory > FBA Dashboard in <a href="https://www.junglescout.com/blog/add-products-on-amazon-seller-central/">Seller Central</a>.</p> <p>If you are subject to FBA capacity limits, you should begin contacting third-party logistics companies (3PLs) now.</p> <h3 class="wolf-block wp-block-heading" id="h-2-order-enough-inventory-to-meet-seasonal-demand">2. Order enough inventory to meet seasonal demand</h3> <p>Start working with your suppliers as soon as possible so you <a href="https://www.junglescout.com/?p=22462">have enough lead time</a> between your product’s production and delivery date. Doing this step well in advance will give you enough time in case of any unforeseen problems that may arise.</p> <p>This should be done <a href="https://sell.amazon.com/fulfillment-by-amazon/holiday?ld=RPUSSOA-JungleScout-44147926">7-9 weeks before</a> each sales event date. Amazon states you must have your FBA inventory arrive by October 19 for Black Friday. 3. Ship your inventory to FBA by critical dates</p> <p>To ensure you stay in stock during Black Friday, Cyber Monday, and Christmas, you need to be sure your inventory arrives to Amazon’s fulfillment centers by these key dates:</p> <ul> <li><a href="https://www.junglescout.com/blog/preparing-for-amazon-prime-day/">Prime Fall Deal Event</a>: September 13</li> <li>Black Friday and Cyber Monday: October 19</li> <li>Christmas: December 1</li> </ul> <h3 class="wolf-block wp-block-heading" id="h-4-optimize-your-product-listings">4. Optimize your product listings</h3> <p>Make sure your listing is the best it can possibly be. The two key factors you should focus on are keyword/text optimization and visual/photo optimization.</p> <h4 class="wolf-block wp-block-heading" id="h-keyword-optimization">Keyword Optimization</h4> <p>Keywords are how your customers will find your products. By adding relevant, high-volume <a href="https://www.junglescout.com/blog/amazon-keyword-research-2/">keywords</a> within your listing, you help your product rank and show up in organic search. Think about how you would search for this type of product.</p> <div class="wolf-block cta-013-block pt-4 pb-8" id="block_8078ae201060d56a9b77495c5779dd78"> <div class="container"> <div class="row"> <div class="col-12"> <div class="cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black"> <h6 class="h6 mt-0 mb-2">2024 Amazon Product Listing Optimization Guide </h6> <div class="mb-2"> <a title="Read more" href="https://www.junglescout.com/resources/articles/amazon-listing-optimization/" target="_blank" class="js-btn js-btn-orange">Read more</a> </div> </div> </div> </div> </div> </div> <p>Use tools like <a href="https://www.junglescout.com/?page_id=17643">Jungle Scout’s Keyword Scout</a> to find the best possible keywords to add to your listing. A great thing about Keyword Scout is that you can search by your product or by doing a reverse-ASIN search of similar or competing products to see <em>exactly</em> what they’re ranking for. </p> <p>Keyword Scout will show you relevant, high-volume keywords as well as estimated advertising costs for each keyword. Click the link below to learn more about Jungle Scout, the all-in-one Amazon seller research tool.</p> <div class="wolf-block cta-013-block y-padding-2" id="block_199874be65f9c44bc1969eb949a28730"> <div class="container"> <div class="row"> <div class="col-12"> <div class="cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black"> <h6 class="h6 mt-0 mb-2">Take your Amazon business to the next level.</h6> <div><p class="mb-2">Leverage Jungle Scout’s industry-leading Amazon intelligence to start and scale your brand.</p> </div> <div class="mb-2"> <a title="Get started" href="https://www.junglescout.com/pricing/" target="_blank" class="js-btn js-btn-orange">Get started</a> </div> </div> </div> </div> </div> </div> <h4 class="wolf-block wp-block-heading" id="h-photo-optimization-nbsp">Photo optimization </h4> <p><a href="https://www.junglescout.com/?p=390">Product photography</a> is one of the most important aspects of a strong <a href="https://www.junglescout.com/blog/amazon-product-detail-page/">Amazon listing</a>. Your images are what will draw people into your listing as well as keep them on your listing. </p> <p>Adding unique and high quality visual effects to your photos will better explain your product without the customer having to read a bunch of text. Using <a href="https://www.junglescout.com/?p=25133">infographics</a> is a great way to do this. Adding text and other important product attributes to the images will help give the customer all the information they’re looking for.</p> <p>Plus, over 50% of Amazon shoppers are purchasing from their phones using the Amazon app. The first thing those customers will see on the app are your images. Can you add a comparison graph, sizing chart, ingredient list? Think of everything your customer would want to know and add that to the images.</p> <p>Bottom line: Great <a href="https://www.junglescout.com/blog/amazon-product-photography/">photography and lifestyle imagery</a> will help sell your product. </p> <p>In addition, Amazon now also allows non-brand registered sellers to <a href="https://www.junglescout.com/blog/amazon-product-videos/">add videos</a> to their listings. Work on creating a 30-60 second video you can add to your listing.</p> <p>Conduct new keyword research to see if there are any keywords you are missing. You should also run advertising reports to see what keywords are converting well in your <a href="https://www.junglescout.com/blog/amazon-ppc-best-practices/">PPC campaigns</a> and add those into your listings. </p> <p>Make sure your product information is clear, accurate, and thorough. The point is to prevent the customer from clicking out of your listing. Provide them with as much information about your product as possible. </p> <h3 class="wolf-block wp-block-heading" id="h-5-optimize-your-ppc-campaigns">5. Optimize your PPC campaigns</h3> <p>Make sure your ads are optimized for conversions and that you’re not wasting money on keywords that get little to no sales. In other words, remove keywords that are spending higher than your <a href="https://www.junglescout.com/blog/amazon-acos-why-its-important/">ACoS</a> (advertising cost of sale) threshold as well as ones that are not converting into sales. </p> <p>Make sure your ads are constantly running before, during, and after Black Friday and Cyber Monday. You’ll notice a big influx of customers shopping at all times during these weeks, so you want to make sure your products are being shown at the top of the search results!</p> <div class="wolf-block cta-013-block pt-4 pb-8" id="block_0e4220e9f05164679d913c0694772f73"> <div class="container"> <div class="row"> <div class="col-12"> <div class="cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black"> <h6 class="h6 mt-0 mb-2">Amazon PPC Strategies: The Ultimate Guide for 2024</h6> <div class="mb-2"> <a title="Read more" href="https://www.junglescout.com/resources/articles/amazon-ppc/" target="_blank" class="js-btn js-btn-orange">Read more</a> </div> </div> </div> </div> </div> </div> <h3 class="wolf-block wp-block-heading" id="h-6-plan-your-promotions">6. Plan your promotions</h3> <p>Black Friday and Cyber Monday are all about great deals and customers saving money on their favorite products. To succeed during these massive sales events, you need to offer some type of discount or deal to help increase conversions.</p> <p><strong>Amazon Black Friday & Cyber Monday Deals</strong></p> <p>Thankfully, Amazon offers various deal types you can run during these events. </p> <p>And because Amazon is known for running deals the entire week of Black Friday and Cyber Monday, it’s important to try and schedule these deals now. That way you can lock in a date.</p> <p>To schedule a deal go into your Seller Central account > Advertising > Deals.</p> <p><img class="lazy lazy-hidden" decoding="async" src="//www.junglescout.com/wp-content/plugins/js-a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc3cNRx1cHI0y6tMG0znzI4B6wWziZb93bknaTQRFWxNDnESuBCm-hSbQwO71F2l5cXISvbRWpGI54QOqYXUJi4T1YlTv7UE_-3SQ8ZjY1bbK2wsMHsy1q3t7aEKFflJ2YrnbuGIVQ3uIP7rxDJOKL3plzq?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"><noscript><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXc3cNRx1cHI0y6tMG0znzI4B6wWziZb93bknaTQRFWxNDnESuBCm-hSbQwO71F2l5cXISvbRWpGI54QOqYXUJi4T1YlTv7UE_-3SQ8ZjY1bbK2wsMHsy1q3t7aEKFflJ2YrnbuGIVQ3uIP7rxDJOKL3plzq?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"></noscript></p> <p>Once on the Deals page, select ‘Create a new deal.’</p> <p>You can choose to run a 7-day deal, which will promote your deal for seven days in a row, or a Lightning Deal, a 4-hour flash sale. You should be aware, though, that running a deal during the week of Black Friday or Cyber Monday may cost you more than a typical deal since sales are so competitive at this time. </p> <p>For example, let’s take a look at Lightning Deals (these are deals advertised on Amazon’s deal page).</p> <p>Choose ‘Select’ to pick the date, and you’ll be given several weeks to choose from. Your Lightning Deal will be scheduled to run on a single day during the selected week.</p> <p><img class="lazy lazy-hidden" decoding="async" src="//www.junglescout.com/wp-content/plugins/js-a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeUXMnUJMCwAxigUh1ZrHhlxnpkHme_cLeKVyTl1EK5xD4Q2a2d9HEXWseqKg2Y1sC9eOME3YfT5C_ivEcC4z8BDHfVreX0oM-prmz1tuHKo54QUn2FPfmiVRruyl4Bet4uWrqzc4ArvdYXyOWJi7oFZJm5?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"><noscript><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXeUXMnUJMCwAxigUh1ZrHhlxnpkHme_cLeKVyTl1EK5xD4Q2a2d9HEXWseqKg2Y1sC9eOME3YfT5C_ivEcC4z8BDHfVreX0oM-prmz1tuHKo54QUn2FPfmiVRruyl4Bet4uWrqzc4ArvdYXyOWJi7oFZJm5?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"></noscript></p> <p>Aside from the lightning deals, you can also create coupons as well as a <a href="https://sellercentral.amazon.com/help/hub/reference/GZG6D3FZA9VSP4XH">Prime Exclusive Discount</a>. Try running a coupon with a percentage discount so customers can feel like they’re getting a great deal on your product.</p> <p><img class="lazy lazy-hidden" decoding="async" src="//www.junglescout.com/wp-content/plugins/js-a3-lazy-load/assets/images/lazy_placeholder.gif" data-lazy-type="image" data-src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe024EyLVqls5NJS6yT1LW1k_05-99MvYTTjNZjGWubI8luHhX_JcFBaGBRVoyh58HoJommIzsAbIckuV0FvtqEK-A1QV1UpI2Pc4UnyWpUTd0Yy6cDA_ilSqXJ25i61W_elEfXk9VY7eVPipQkC5nZvJPg?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"><noscript><img decoding="async" src="https://lh7-rt.googleusercontent.com/docsz/AD_4nXe024EyLVqls5NJS6yT1LW1k_05-99MvYTTjNZjGWubI8luHhX_JcFBaGBRVoyh58HoJommIzsAbIckuV0FvtqEK-A1QV1UpI2Pc4UnyWpUTd0Yy6cDA_ilSqXJ25i61W_elEfXk9VY7eVPipQkC5nZvJPg?key=SrZ54A3VJGM2ksP2a7UFOA" style="width: 750px;"></noscript></p> <h3 class="wolf-block wp-block-heading" id="h-7-monitor-your-sales-and-performance">7. Monitor your sales and performance</h3> <p>Finally, always remember that you can’t leave your products to fend for themselves, or you risk losing out on sales (or losing money). Keep an eye on how well your products are performing and make adjustments to your listing or PPC campaigns as needed.</p> <p>If your inventory is selling out at a faster rate than expected, plan to send in more FBA inventory or use an <a href="https://www.junglescout.com/?p=26161">FBA alternative warehouse</a> to ship out <a href="https://www.junglescout.com/blog/how-to-sell-on-amazon-fbm/">FBM</a> orders if your FBA storage has been exceeded. </p> <p>If your sales are slower than expected, look at your PPC campaigns to see if bids can be increased for certain keywords. </p> <p>Also, experiment with different promotional strategies to help move inventory faster. </p> <p>You will want to monitor your overall account health and performance too. Take care of any issues that arise immediately so there is no down time on your listings. We suggest using <a href="https://www.junglescout.com/?page_id=21855">Jungle Scout Alerts</a> to keep you informed about critical Amazon product changes so you can take action fast — even when you’re not logged into Jungle Scout.</p> <h2 class="wolf-block wp-block-heading" id="h-black-friday-and-cyber-monday-2024-is-your-fba-business-prepared">Black Friday and Cyber Monday 2024: Is your FBA business prepared?</h2> <p>The 2024 holiday season is going to be busier than ever before. So, to be fully prepared for the rush of sales, make sure you follow the steps outlined above. And if you have any other questions or tips regarding Black Friday and Cyber Monday, let us know in the comments below.</p> <p>Want to learn more about how you can use Jungle Scout to launch, grow, and run your Amazon business? Click the “Learn More” button below!</p> <div class="wolf-block cta-013-block y-padding-2" id="block_199874be65f9c44bc1969eb949a28730"> <div class="container"> <div class="row"> <div class="col-12"> <div class="cta-013-card box-shadow-10% px-4 pt-6 pb-4 border-radius text-center bg-white text-black"> <h6 class="h6 mt-0 mb-2">Take your Amazon business to the next level.</h6> <div><p class="mb-2">Leverage Jungle Scout’s industry-leading Amazon intelligence to start and scale your brand.</p> </div> <div class="mb-2"> <a title="Get started" href="https://www.junglescout.com/pricing/" target="_blank" class="js-btn js-btn-orange">Get started</a> </div> </div> </div> </div> </div> </div> </body></html> </div> <div id="article-contributors" class="mt-12 pt-12 border-t"> <div class="row mb-md-12"> <div class="col-12 col-lg-8"> <div class="resource_center-contributor mb-12 mb-lg-0"> <div class="d-flex mb-4"> <div class="mr-8"> <a href="https://www.junglescout.com/contributors/brian-connolly/"> <img class="contributor-image rounded-circle border border-white border-width-2px drop-shadow-10%" src="data:image/svg+xml;base64,PHN2ZyB4bWxucz0naHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmcnIHZpZXdCb3g9JzAgMCA2MDAgNjAwJz48L3N2Zz4=" data-src="https://b956444.smushcdn.com/956444/wp-content/uploads/2022/08/brian-connolly-new.png?lossy=2&strip=1&webp=1" width="600" height="600" alt="" /> </a> </div> <div class="d-flex flex-column justify-content-center"> <h3 class="js-h5 mt-0 mb-2 mx-0"> <a class="text-black" href="https://www.junglescout.com/contributors/brian-connolly/"> Brian Connolly </a> </h3> <p class="mb-0"> <a class="text-black" href="https://www.junglescout.com/contributors/brian-connolly/"> Ecommerce Expert & Writer at Jungle Scout </a> </p> </div> </div> <div class="mb-8"> <p class="mb-4"> <p class="mb-4"><span style="font-weight: 400">Brian Connolly is an Amazon seller, ecommerce expert, and writer for Jungle Scout. He lives in the New Jersey Shore area with his wife and cat. When he isn’t writing advice online for aspiring and experienced Amazon sellers for Jungle Scout, he spends his free time boating, fishing, and selling boating-themed items on his Amazon business. </span></p> </p> </div> </div> </div> <div class="col-lg-4"> <div class="social-icons my-0 d-flex align-items-center justify-content-start"> <span class="h6 font-weight-boldest d-inline-flex my-0 mr-6 ml-0">Share this Post:</span> <span class="social-icon d-inline-flex"> <a href="https://www.linkedin.com/sharing/share-offsite/?url=https://www.junglescout.com/resources/articles/black-friday-marketing-strategy-amazon-fba-selling-tips-for-2024/" class="mr-6 fab fa-linkedin-in font-size-18px text-black" target="_blank" data-toggle="tooltip" data-placement="top" title="Share to LinkedIn"></a> </span> <span class="social-icon d-inline-flex"> <a 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data-srcset="https://b956444.smushcdn.com/956444/wp-content/uploads/2025/02/jsc-au-camping-hiking-resource-thumbnail-285x149.jpg?lossy=2&strip=1&webp=1 285w, https://b956444.smushcdn.com/956444/wp-content/uploads/2025/02/jsc-au-camping-hiking-resource-thumbnail-570x298.jpg?lossy=2&strip=1&webp=1 570w" sizes="(min-width:992px) 285px, 570px" width="570" height="321" alt="Camping and Hiking Product Trends on Amazon" class="h-100 w-100 object-fit-cover border-radius-t" > </a> </div> <div class="card-content p-6"> <a class="d-inline-block mt-0 mb-2 mr-auto text-slate text-uppercase font-weight-semibold font-size-12px letter-spacing-2px" href="https://www.junglescout.com/resources/content-type/reports/"> Report </a> <a class="card-title text-black d-flex" href="https://www.junglescout.com/resources/reports/amazon-market-trends-camping-hiking-products/"> <h3 class="h6 mt-0 mb-4 mb-lg-4 font-weight-boldest line-height-1_25">Camping and Hiking Product Trends on Amazon</h3> </a> <a 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