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Get Started with LinkedIn Ads | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137061%3Ftrk%3Dhc-hp-recommendedTopics&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Ftopic%2Fa137061%3Ftrk%3Dhc-hp-recommendedTopics" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="topic-page" data-test-selector="topic-page-container"> <div class="page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="page-heading__title t-black t-24 t-bold" data-test-selector="heading-title"> Tagged in “Get Started with LinkedIn Ads” </h2> <span class="t-14 t-black--light" data-test-selector="article-count">22 articles</span> </div> </div> <div class="page-width-content topic-page__content"> <section class="body-content"> <ul class="topic-page__list"> <li> <article class="article-preview" aria-labelledby="article-preview-title" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a592626" class="article-preview__link t-16" data-test-selector="article-preview-link"> Navigation in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> We’ve updated Campaign Manager to provide a simplified navigation experience. Navigation The left-side navigation allows you to find the campaign and account elements needed to run successful campaigns in one place. The navigation includes the… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-1" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-1" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1594619" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn Customer Learning Centers and Marketing Labs </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Pages Basics, Sales Insights Basics, Learning Center, and Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The LinkedIn Customer Learning Centers and Marketing Labs are sites that offer free online courses about LinkedIn Talent, Sales, and Advertising solutions to help you discover customer learning content. To access these sites, you must… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-2" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-2" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424570" class="article-preview__link t-16" data-test-selector="article-preview-link"> Marketing objectives available for your ad campaigns </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you create a new ad campaign in Campaign Manager you‘ll be prompted to select a marketing objective. Objectives allow you to customize your campaign to achieve desired marketing results. The objectives support the three tiers of the marketing… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-3" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-3" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a416916" class="article-preview__link t-16" data-test-selector="article-preview-link"> Access ad accounts in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager is LinkedIn’s online tool for creating and managing ad accounts and campaigns. To go to Campaign Manager from your LinkedIn homepage: Related Tasks Create an ad account in Campaign Manager as a new advertiser Manage notifications… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-4" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-4" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420420" class="article-preview__link t-16" data-test-selector="article-preview-link"> Understanding LinkedIn's advertising tool </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager is LinkedIn’s self-service ad management tool that helps you create, launch, and evaluate the performance of your LinkedIn ad campaigns. To launch ad campaigns with Campaign Manager, you need to set up four entities: Here’s an… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-5" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-5" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a474404" class="article-preview__link t-16" data-test-selector="article-preview-link"> Next Steps After Launching a LinkedIn Advertising Campaign </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Learn more about what comes next after you launch an advertising campaign, whether through Campaign Manager directly or by boosting a post from your LinkedIn Page. After launching a campaign, it can be helpful to… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-6" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-6" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a726001" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create a Business Manager account </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Business Manager </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Create a Business Manager account so your organization can centrally manage its ad accounts, LinkedIn Pages, and the people and businesses that work on them. To create a Business Manager account: After you create a Business Manager account, you… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-7" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-7" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a723823" class="article-preview__link t-16" data-test-selector="article-preview-link"> Get started with Business Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Business Manager </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Business Manager allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. To get started with Business Manager: Related tasks Learn more Create a Business Manager… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-8" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-8" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a415834" class="article-preview__link t-16" data-test-selector="article-preview-link"> About Business Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Business Manager </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Business Manager is a platform that allows large organizations to centrally manage their ad accounts, LinkedIn Pages, and the people and businesses that work on them. With Business Manager, you can: Business Manager uses a two-tiered permissions… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-9" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-9" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417880" class="article-preview__link t-16" data-test-selector="article-preview-link"> Ad Placement on LinkedIn </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you run a LinkedIn ad campaign, your creatives appear in a variety of locations on LinkedIn. Learn more about where text, Sponsored Content, Sponsored Messaging, and Dynamic ads appear below. Text ads LinkedIn text ads appear: Learn more… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-10" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-10" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a420561" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn’s advertising cost and pricing </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Ad Cost and Chargeable Clicks </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> LinkedIn’s advertising cost is determined by an online auction system that allows you to place competitive bids for your ads to win placement. When you run ads, you compete with other advertisers who want to reach a similar target audience. Whenever… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-11" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-11" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a501530" class="article-preview__link t-16" data-test-selector="article-preview-link"> LinkedIn advertising auction </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Ad Cost and Chargeable Clicks and Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> When you advertise on LinkedIn, an auction system determines when your ad is served and how much you’ll pay for the ad. Your ad competes in the auction against other ads with the same format and similar target audience. The auction multiplies bid… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-12" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-12" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a427419" class="article-preview__link t-16" data-test-selector="article-preview-link"> Associate a LinkedIn Page with an ads account </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You must associate a LinkedIn Page with your ad account to create ads or utilize all features in Campaign Manager. If needed, you can quickly create a Page for your company or organization when creating a campaign or editing your ad account settings… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-13" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-13" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a425731" class="article-preview__link t-16" data-test-selector="article-preview-link"> User roles and permissions in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To access or take action in a LinkedIn Ads account, you need to be assigned the correct user role. 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Eligible organizations are nonprofits that are focused on the following areas:Diversity, equity, and inclusionEconomic… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-16" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-16" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a423061" class="article-preview__link t-16" data-test-selector="article-preview-link"> Campaign Manager notifications </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> The notifications center on LinkedIn Campaign Manager provides alerts about actions related to your ad campaigns. Notifications for all your ad accounts are accessible from the Notifications icon in the top navigation bar of your Campaign Manager… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-17" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-17" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a422560" class="article-preview__link t-16" data-test-selector="article-preview-link"> Manage your Ad Account Settings </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can manage the following account settings for your ad account: To manage account settings: Note: You must have the correct user role permissions on the ad account to access some settings. Learn more about account user roles… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-18" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-18" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a1319574" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create additional ad accounts in Campaign Manager </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> After you’ve set up one ad account in Campaign Manager, you may want to create additional ad accounts, depending on the size and scale of your advertising needs. Examples of when you may need multiple ad accounts include: To create additional… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-19" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-19" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a417905" class="article-preview__link t-16" data-test-selector="article-preview-link"> Add a user to a LinkedIn Ads account </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> You can add a user to your LinkedIn Ads account to perform tasks like viewing, editing, or creating campaigns and ads. When adding a user to an account, keep in mind: To add a member to an ad account: Related tasks Learn more You can… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-20" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-20" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a426102" class="article-preview__link t-16" data-test-selector="article-preview-link"> Create an ad account in Campaign Manager as a new advertiser </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads and Manage Ad Accounts </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> Campaign Manager is LinkedIn’s self-service ad management tool that helps you create, launch, and evaluate the performance of your LinkedIn ad campaigns. The first step to get started with Campaign Manager is to create an ad account. To create an… </p> </article> </li> <li> <article class="article-preview" aria-labelledby="article-preview-title-21" data-test-selector="article-preview-article"> <header class="article-preview__header"> <h3 id="article-preview-title-21" class="article-preview__title" data-test-selector="article-preview-title"> <a href="/help/lms/answer/a424295" class="article-preview__link t-16" data-test-selector="article-preview-link"> Get help with LinkedIn Marketing Solutions </a> </h3> <p class="article-preview__topics t-12 t-black--light" data-test-selector="article-preview-topics"> Get Started with LinkedIn Ads </p> </header> <p class="article-preview__excerpt t-14" data-test-selector="article-preview-excerpt"> To access LinkedIn Marketing Solutions Help: If you’re unable to locate the answer to your questions, please contact us directly for LinkedIn Marketing Solutions assistance. 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