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!important;padding:0 !important;margin:0 !important;}</style> </head> <body class="page-template page-template-page-templates page-template-social-media page-template-page-templatessocial-media-php page page-id-562 page-child parent-pageid-18 preload">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-WVFDC9SX" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div id="MainMenu" class=""> <div class="wrapper"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img class="ibn" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo.svg" alt="InvestorBrandNetwork Logo"></a></div> <div id="Hamburger"><i class="fas fa-bars"></i></div> <nav id="TopLevelMenu"> <div id="CloseTopLevelMenu"><i class="fal fa-times-circle"></i></div> <ul class="menu"> <li><a href="/about/">About</a></li> <li><a href="/clients/">Clients</a></li> <li><a href="/investorbrandnetwork-content-feeds/">Content</a></li> <li><a href="/events/">Events</a></li> <li><a href="/newsletters/">Newsletters</a></li> <li><a id="SolMenu" class="" tabindex=0 accesskey="s">Solutions</a></li> <li><a href="/contact/">Contact</a></li> </ul> </nav> <div class="search-icon"><a class="search-link" tabindex=0 accesskey="f"></a></div> </div> </div> <div id="Page">  <div class="billboard"> <div class="bg" style="background-image: url('https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/home-billboard-bg.svg');"></div> <div class="container-flex"> <div class="logo"><a href="https://www.investorbrandnetwork.com/"><img src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/images/ibn-logo-white.svg" alt="InvestorBrandNetwork Logo"></a></div> <div class="page-title"> Social Media</div> <div class="content"> <h1>Campaign Strategy</h1> <h5>When it comes to a social media strategy, there is often a big gap between knowing how important one is and figuring out how you鈥檙e going to create it.</h5> </div> </div> </div>  <div class="breadcrumbs"> <div class="breadcrumb"><span><span><a href="https://www.investorbrandnetwork.com/">Home</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/">Platform Solutions</a></span> > <span><a href="https://www.investorbrandnetwork.com/solutions/social-media/">Social Media</a></span> > <span class="breadcrumb_last" aria-current="page">Campaign Strategy</span></span></div> </div>  <article id="post-562" class="post-562 page type-page status-publish hentry"> <div class="entry-content"> <div class="wp-block-group pad-4"><div class="wp-block-group__inner-container is-layout-flow wp-block-group-is-layout-flow"><div class="container-1400-flex"><div class="third"> <h3 class="wp-block-heading">The most important aspect of a successful social media strategy is defining your long-term and short-term goals for the platform.</h3> </div><div class="twothird"> <h4 class="wp-block-heading"><strong>Social Media Strategy Aspects include: </strong></h4> <ul><li>Launching a new product or service</li><li>Building your brand</li><li>Increasing your rankings in the search engines</li><li>Becoming an authority in your niche</li><li>List building</li></ul> <p>Because many companies do not have the skilled personnel necessary for handling a social media campaign across multiple channels, the experts recommend outsourcing. At IBN (InvestorBrandNetwork), we have to agree. </p> <p>Long gone are the days of social media being used only by technologically savvy youth, as are the days when the only social media professionals were fresh out of college. It is dangerous to believe that putting your accounts into the hands of just anyone with their own personal account will suffice. Too many companies have learned this the hard way. </p> <p>One example comes from the 2014 World Cup. Right after the Netherlands trampled Mexico, Dutch airline KLM tweeted Adios Amigos! and included a drawing of a man in a sombrero with a photo of an airport departure sign. Though the tweet was supposed to be funny, it offended everyone from famous Mexican actors to the general public. It also brought home a very important point for business owners: don鈥檛 put inexperienced interns in charge of your social media accounts! Of course the airline deleted the tweet, but the damage was already done to KLM鈥檚 reputation. </p> <p>At IBN (InvestorBrandNetwork), we understand the relevance of social media to today鈥檚 business marketplace and we鈥檝e been using it for more than a decade. It鈥檚 something we take seriously for each and every client, as well as our own brand. We are active participants in the trends, changes and abilities of social media and know exactly how to use it for you. </p> </div></div></div> </div></div> </div> </article>  <div class="pad-4 bgslate5"> <div class="container-1400 in-page-menu"> <h5>IBN Social Media Solutions</h5> <div class="menu"> <ul id="menu-curtain-social-media" class="menu"><li id="menu-item-652" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li id="menu-item-653" class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-562 current_page_item menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/" aria-current="page">Campaign Strategy</a></li> <li id="menu-item-654" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a 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href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Canada</a></li> <li id="menu-item-637" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-637"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">North America</a></li> <li id="menu-item-638" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-638"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/">Global</a></li> </ul> <h6>Add-on Solutions</h6> <ul id="menu-curtain-networkwire-addon" class="menu"><li id="menu-item-1317" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1317"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/audiopressrelease-apr/">AudioPressRelease (APR)</a></li> <li id="menu-item-1318" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1318"><a href="https://www.investorbrandnetwork.com/solutions/brand-awareness/brand-awareness-distribution-bad/">Brand Awareness Distribution (BAD)</a></li> <li id="menu-item-1327" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1327"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cannabis-focused-distribution/">Cannabis-focused Distribution</a></li> <li id="menu-item-13232" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-13232"><a href="https://www.investorbrandnetwork.com/solutions/press-distribution-via-investorwire/cryptocurrency-focused-distribution/">Cryptocurrency-focused Distribution</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>5,000+ key syndication outlets across the country. </strong>IBN’s extensive system of strategic distribution points maximizes your exposure to an audience of millions, including journalists, investors, day traders, fund managers and a multitude of other interested individuals. Now your press releases, earnings statements, branded articles, shareholder updates, corporate achievements can reach a vast and diverse nationwide audience.</p> <p><a href="/solutions/press-distribution-via-investorwire/" class="btn">More About InvestorWire</a></p> </div> </div> <div id="Social"> <div class="mega-level-2--left"> <ul id="menu-curtain-social-media-1" class="menu"><li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-652"><a href="https://www.investorbrandnetwork.com/solutions/social-media/account-setup/">Account Setup</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page current-menu-item page_item page-item-562 current_page_item menu-item-653"><a href="https://www.investorbrandnetwork.com/solutions/social-media/campaign-strategy/" aria-current="page">Campaign Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-654"><a href="https://www.investorbrandnetwork.com/solutions/social-media/content-creation/">Content Creation</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-655"><a href="https://www.investorbrandnetwork.com/solutions/social-media/crisis-communications/">Crisis Communications</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-656"><a href="https://www.investorbrandnetwork.com/solutions/social-media/editorial-calendars/">Editorial Calendars</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-657"><a href="https://www.investorbrandnetwork.com/solutions/social-media/focus-groups/">Focus Groups</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-658"><a href="https://www.investorbrandnetwork.com/solutions/social-media/full-management/">Full Management</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-659"><a href="https://www.investorbrandnetwork.com/solutions/social-media/messaging-branding/">Messaging & Branding</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2577"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-amplification/">Social Media Amplification</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-660"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-growth-strategy/">Social Media Growth Strategy</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-661"><a href="https://www.investorbrandnetwork.com/solutions/social-media/social-media-optimization/">Social Media Optimization</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-662"><a href="https://www.investorbrandnetwork.com/solutions/social-media/strategic-development/">Strategic Development</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-663"><a href="https://www.investorbrandnetwork.com/solutions/social-media/targeted-advertising/">Targeted Advertising</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-664"><a href="https://www.investorbrandnetwork.com/solutions/social-media/training-strategy/">Training & Strategy</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>Make sure your message resonates. </strong>IBN integrates social media with traditional distribution channels to make sure your message resonates long after initial publication. This innovative model ensures that your news not only crosses the wire, but keeps reverberating via social conversation on Twitter, Facebook, LinkedIn and other social networks.</p> <p><a href="/solutions/social-media/" class="btn">More About Social Media</a><a href="/investor-social-media-network/" class="btn">IBN Social Media Network</a><a href="/solutions/social-media/social-media-statistics-faqs/" class="btn">Social Media Statistics & FAQs</a></p> </div> </div> <div id="Podcasts"> <div class="mega-level-2--left"> <ul id="menu-curtain-podcasts" class="menu"><li id="menu-item-3714" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3714"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/">IBN Podcast Solutions</a></li> <li id="menu-item-3713" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3713"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/ibn-podcast-packaged-solutions/">IBN Podcast Packaged Solutions</a></li> <li id="menu-item-3716" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3716"><a href="https://www.investorbrandnetwork.com/solutions/ibn-podcast-solutions/podcasts/">IBN Podcast Series</a></li> </ul> </div> <div class="mega-level-2--right"> <p><strong>A unique format with a traditionally different sensory input – hearing.</strong>As conferences and events continue to suffer cancellations and greatly reduced attendance, many businesses are wondering how to network with large investor audiences in the new normal. At the same time podcasts have seen a jump in popularity.</p> <p><a href="/solutions/ibn-podcast-solutions/" class="btn">More About IBN Podcast Solutions</a></p> </div> </div> </div> </div>  <div class="search-panel"> <div class="search-close"></div> <form action="/" id="form" method="get"> <div><input type="text" id="s" name="s" placeholder="Hello, what can we help you find today?" required /></div> <div><input type="submit" id="Search" alt="Search" value="Search" /></div> </form> </div>  <script id="tawk-script" type="text/javascript"> var Tawk_API = Tawk_API || {}; var Tawk_LoadStart=new Date(); (function(){ var s1 = document.createElement( 'script' ),s0=document.getElementsByTagName( 'script' )[0]; s1.async = true; s1.src = 'https://embed.tawk.to/6310b06854f06e12d8922d61/1gbsj268n'; s1.charset = 'UTF-8'; s1.setAttribute( 'crossorigin','*' ); s0.parentNode.insertBefore( s1, s0 ); })(); </script>  <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/swv/js/index.js" id="swv-js"></script> <script type="text/javascript" id="contact-form-7-js-extra"> /* <![CDATA[ */ var wpcf7 = {"api":{"root":"https:\/\/www.investorbrandnetwork.com\/wp-json\/","namespace":"contact-form-7\/v1"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/includes/js/index.js" id="contact-form-7-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/frontend.js" id="investor-brand-network-frontend-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/navigation.js" id="investor-brand-network-navigation-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/jquery.fancybox.min.js" id="investor-brand-network-fancybox-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/themes/investorbrandnetwork/js/skip-link-focus-fix.js" id="investor-brand-network-skip-link-focus-fix-js"></script> <script type="text/javascript" src="https://www.google.com/recaptcha/api.js?render=6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q" id="google-recaptcha-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill-inert.min.js" id="wp-polyfill-inert-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/regenerator-runtime.min.js" id="regenerator-runtime-js"></script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-includes/js/dist/vendor/wp-polyfill.min.js" id="wp-polyfill-js"></script> <script type="text/javascript" id="wpcf7-recaptcha-js-extra"> /* <![CDATA[ */ var wpcf7_recaptcha = {"sitekey":"6Ld2coQcAAAAAFn1DSh_BSTInTxfUDUIbT_ffR0q","actions":{"homepage":"homepage","contactform":"contactform"}}; /* ]]> */ </script> <script type="text/javascript" defer="defer" src="https://www.investorbrandnetwork.com/wp-content/plugins/contact-form-7/modules/recaptcha/index.js" id="wpcf7-recaptcha-js"></script> </body> </html>