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et_pb_post_title_0_tb_body et_pb_bg_layout_light et_pb_text_align_left" > <div class="et_pb_title_container"> <h1 class="entry-title">What You Need to Know to Stay Afloat on Instagram: 2024 Edition</h1><p class="et_pb_title_meta_container"> by <span class="author vcard"><a href="https://nismonline.org/author/sam-cuellar/" title="Posts by Sam Cuellar" rel="author">Sam Cuellar</a></span> | <span class="published">Oct 24, 2024</span> | <a href="https://nismonline.org/category/strategy/tools/" rel="category tag">Tools</a> | <span class="comments-number"><a href="https://nismonline.org/what-you-need-to-know-to-stay-afloat-on-instagram-2024-edition/#respond">0 comments</a></span></p> </div> <div class="et_pb_title_featured_container"><span class="et_pb_image_wrap"><img fetchpriority="high" decoding="async" width="512" height="341" src="https://nismonline.org/wp-content/uploads/2024/09/Phone.jpg" alt="A hand holding a cell phone while walking on a tree lined path. The image on the phone is that of the path ahead" title="Phone image" srcset="https://nismonline.org/wp-content/uploads/2024/09/Phone.jpg 512w, https://nismonline.org/wp-content/uploads/2024/09/Phone-480x320.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 512px, 100vw" class="wp-image-26400" /></span></div> </div><div class="et_pb_module et_pb_post_content et_pb_post_content_0_tb_body"> <div id="sidebar-divibar" class="hiddenMainDiviBarsContainer"><script type="text/javascript">var divibars_settings = {};</script></div> <script type="text/javascript"> var ajaxurl = "https://nismonline.org/wp-admin/admin-ajax.php" , diviAjaxUrl = 'https://nismonline.org/wp-content/plugins/divi-bars/includes/ajax-handler-wp.php'; </script> <p><span style="font-weight: 400;">With the advent and disappearance of once-popular social media platforms </span><a href="https://ktla.com/news/nationworld/4-social-media-platforms-weve-lost-and-what-happened-to-them/" target="_blank" rel="noopener"><span style="font-weight: 400;">MySpace, Vine, and Google+,</span></a><span style="font-weight: 400;"> Instagram has sustained its power over the years since its birth on </span><a href="https://www.pathsocial.com/resources/when-did-instagram-start-all-you-need-to-know/" target="_blank" rel="noopener"><span style="font-weight: 400;">October 6, 2010</span></a><span style="font-weight: 400;">. By being able to </span><a href="https://www.socialpilot.co/blog/instagram-over-other-social-media-platform#:~:text=Yes%2C%20Instagram%20is%20apt%20for,shop%20directly%20from%20their%20feed." target="_blank" rel="noopener"><span style="font-weight: 400;">drive better conversions, boost your engagement, increase brand reach, and improve visibility with captivating images</span></a><span style="font-weight: 400;">, it’s a no-brainer why Instagram continues to be an attractive option for marketers. As Instagram continues to evolve by enhancing its user experience and by giving new opportunities for marketers, it is paramount for them to understand these continuous changes to use the platform to its full potential. </span></p> <h6></h6> <h4><b>What’s New?</b></h4> <p><span style="font-weight: 400;">Since its entrance into the world of social media, Instagram has had numerous updates to its platform. If you have been an Instagram user for a while, you should probably know by now about past huge updates like Instagram Reels and Instagram stories. According to content writer Jimmy Rodela of </span><a href="https://vistasocial.com/insights/instagram-updates/" target="_blank" rel="noopener"><span style="font-weight: 400;">Vista Social</span></a><span style="font-weight: 400;">, some of the biggest updates we have seen so far in 2024 have been:</span></p> <ul> <li aria-level="1"><b>Algorithm Adjustments to Help Promote Smaller Creators: </b><span style="font-weight: 400;">This update gives smaller creators on Instagram a chance to have their content seen by more users, with the hopes of building their audience. </span></li> </ul> <p><img title="Instagram - NISM Online" fetchpriority="high" decoding="async" class="aligncenter wp-image-26402 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20821%20460'%3E%3C/svg%3E" alt="Three iPhone screen captures showing different social media notifications and posts from Instagram" width="821" height="460" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Instagram.jpg 821w, https://nismonline.org/wp-content/uploads/2024/09/Instagram-480x269.jpg 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 821px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Instagram.jpg" /><noscript><img title="Instagram - NISM Online" fetchpriority="high" decoding="async" class="aligncenter wp-image-26402 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/Instagram.jpg" alt="Three iPhone screen captures showing different social media notifications and posts from Instagram" width="821" height="460" srcset="https://nismonline.org/wp-content/uploads/2024/09/Instagram.jpg 821w, https://nismonline.org/wp-content/uploads/2024/09/Instagram-480x269.jpg 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 821px, 100vw" /></noscript></p> <p style="text-align: center;"><a href="https://techcrunch.com/2024/04/30/instagram-is-updating-its-ranking-systems-to-surface-more-content-from-smaller-original-creators/" target="_blank" rel="noopener"><b>Image Source</b></a></p> <ul class="c13 lst-kix_list_7-0"> <li class="c5 li-bullet-0"><span class="c0"><strong>Business and Shopping Tools:</strong> </span><span class="c3">Businesses are now able to include several external links in their bio, which can be great for directing your followers to a specific product or service of yours. They also include promo codes in your Instagram ads, simplifying the customer buying journey. Lastly, businesses are now able to place and oversee orders in their direct messages (DMs), which makes life a whole lot easier since you can take care of customers’ orders all from one platform.</span></li> </ul> <p><img title="Fodera1 - NISM Online" decoding="async" class="aligncenter wp-image-26403 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201119%20448'%3E%3C/svg%3E" alt="" width="1119" height="448" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Fodera1.png 1119w, https://nismonline.org/wp-content/uploads/2024/09/Fodera1-980x392.png 980w, https://nismonline.org/wp-content/uploads/2024/09/Fodera1-480x192.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1119px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Fodera1.png" /><noscript><img title="Fodera1 - NISM Online" decoding="async" class="aligncenter wp-image-26403 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/Fodera1.png" alt="" width="1119" height="448" srcset="https://nismonline.org/wp-content/uploads/2024/09/Fodera1.png 1119w, https://nismonline.org/wp-content/uploads/2024/09/Fodera1-980x392.png 980w, https://nismonline.org/wp-content/uploads/2024/09/Fodera1-480x192.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1119px, 100vw" /></noscript></p> <p><img title="Fodera2 - NISM Online" decoding="async" class="aligncenter wp-image-26404 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20491%20227'%3E%3C/svg%3E" alt="" width="491" height="227" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Fodera2.png 491w, https://nismonline.org/wp-content/uploads/2024/09/Fodera2-480x222.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 491px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Fodera2.png" /><noscript><img title="Fodera2 - NISM Online" decoding="async" class="aligncenter wp-image-26404 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/Fodera2.png" alt="" width="491" height="227" srcset="https://nismonline.org/wp-content/uploads/2024/09/Fodera2.png 491w, https://nismonline.org/wp-content/uploads/2024/09/Fodera2-480x222.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 491px, 100vw" /></noscript></p> <p class="c9" style="text-align: center;"><a href="https://www.instagram.com/foderaguitars/" target="_blank" rel="noopener"><b>Image Source</b></a></p> <ul class="c13 lst-kix_list_7-0"> <li class="c5 li-bullet-0"><span class="c0"><strong>Messaging Features:</strong> </span><span class="c3">Fear no more the unforgiving typo in your Instagram messages! This update now allows you to edit your message within a 15-minute window after sending your initial message.</span></li> </ul> <p><img title="Instagram2 - NISM Online" decoding="async" class="aligncenter wp-image-26405 " src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20480%20270'%3E%3C/svg%3E" alt="" width="480" height="270" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Instagram2.jpg" /><noscript><img title="Instagram2 - NISM Online" decoding="async" class="aligncenter wp-image-26405 " src="https://nismonline.org/wp-content/uploads/2024/09/Instagram2.jpg" alt="" width="480" height="270" /></noscript></p> <p style="text-align: center;"><b><a href="https://twitter.com/MattNavarra/status/1719799609118142883/photo/1" target="_blank" rel="noopener">Image Source</a> </b></p> <ul class="c13 lst-kix_list_7-0"> <li class="c5 li-bullet-0"><span class="c0"><strong>Artificial Intelligence (AI) Application and Chat Features:</strong> </span><span class="c3">Instagram’s</span><span class="c0"> </span><span class="c3">AI-driven functionality’s sole purpose is to boost user interaction and content creation. Additionally, Meta AI’s AI Chats allow users to engage with their AI characters to get recommendations, cultivate tailored images, and look up specific requests on the internet.</span></li> </ul> <p><img title="Meta - NISM Online" decoding="async" class="aligncenter wp-image-26406 " src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20375%20374'%3E%3C/svg%3E" alt="" width="375" height="374" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Meta.png" /><noscript><img title="Meta - NISM Online" decoding="async" class="aligncenter wp-image-26406 " src="https://nismonline.org/wp-content/uploads/2024/09/Meta.png" alt="" width="375" height="374" /></noscript></p> <p style="text-align: center;"><a href="https://botpenguin.com/glossary/instagram-chatbot" target="_blank" rel="noopener"><strong>Image Source</strong></a></p> <h6></h6> <h4><b>Features to Highlight for Marketers </b></h4> <p><span style="font-weight: 400;">If that wasn’t enough for your plate, here are a few more features we’d like to highlight for you if you are not in the know!</span></p> <h6></h6> <h5><b>Clear Mode </b></h5> <p><span style="font-weight: 400;">Instagram Reels, which are a great way for marketers to </span><a href="https://nismonline.org/instagram-reels-trendy-targeted/" target="_blank" rel="noopener"><span style="font-weight: 400;">reach audiences who do not follow them yet by utilizing current trends</span></a><span style="font-weight: 400;">, now have a new update! As of May 2024, Instagram is testing their new feature called “</span><a href="https://www.heyorca.com/blog/instagram-social-news" target="_blank" rel="noopener"><span style="font-weight: 400;">clear mode</span></a><span style="font-weight: 400;">” on their Reels. This allows users </span><a href="https://www.socialmediatoday.com/news/instagram-tests-clear-mode-reels/714956/" target="_blank" rel="noopener"><span style="font-weight: 400;">to hide the Reel’s description and user interface (UI)</span></a><span style="font-weight: 400;"> by long pressing on any given Reel. The idea behind this is so that Reel viewers can focus better on the content of the video.</span></p> <p><img title="ClearMode - NISM Online" decoding="async" class="aligncenter wp-image-26407 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20577'%3E%3C/svg%3E" alt="" width="600" height="577" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/ClearMode.png 600w, https://nismonline.org/wp-content/uploads/2024/09/ClearMode-480x462.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/ClearMode.png" /><noscript><img title="ClearMode - NISM Online" decoding="async" class="aligncenter wp-image-26407 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/ClearMode.png" alt="" width="600" height="577" srcset="https://nismonline.org/wp-content/uploads/2024/09/ClearMode.png 600w, https://nismonline.org/wp-content/uploads/2024/09/ClearMode-480x462.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" /></noscript></p> <p style="text-align: center;"><a href="https://www.socialmediatoday.com/news/facebook-tests-clear-mode-uncluttered-reels-viewing/720800/" target="_blank" rel="noopener"><b>Image Source</b></a></p> <h5><b>Text Overlay on Carousel Ads</b></h5> <p><span style="font-weight: 400;">With this new feature from Instagram, marketers are now able to add text overlays to their </span><a href="https://www.threads.net/@candinaswanders/post/C7z-LOeMKfH?utm_source=hs_email&utm_medium=email" target="_blank" rel="noopener"><span style="font-weight: 400;">carousel posts</span></a><span style="font-weight: 400;">.</span></p> <p><img title="Carousel - NISM Online" decoding="async" class="aligncenter wp-image-26408 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20428'%3E%3C/svg%3E" alt="" width="600" height="428" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Carousel.png 600w, https://nismonline.org/wp-content/uploads/2024/09/Carousel-480x342.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Carousel.png" /><noscript><img title="Carousel - NISM Online" decoding="async" class="aligncenter wp-image-26408 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/Carousel.png" alt="" width="600" height="428" srcset="https://nismonline.org/wp-content/uploads/2024/09/Carousel.png 600w, https://nismonline.org/wp-content/uploads/2024/09/Carousel-480x342.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" /></noscript></p> <p style="text-align: center;"><a href="https://www.socialmediatoday.com/news/instagram-tests-overlays-image-formatting-within-carousel-posts/718157/" target="_blank" rel="noopener"><b>Image Source</b></a></p> <h6></h6> <h5><b>Wider Array of Countries to Pick Creators From</b></h5> <p><span style="font-weight: 400;">According to </span><a href="https://www.socialmediatoday.com/news/instagram-expands-geographic-creator-marketplace/715865/" target="_blank" rel="noopener"><span style="font-weight: 400;">SocialMediaToday</span></a><span style="font-weight: 400;">, brands now have lots more options to pick from when it comes to choosing a creator to assist their efforts in boosting their messaging to their target audiences within the app. The 10 new markets now include: </span></p> <ol> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">South Korea</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Germany</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Netherlands</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">France</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Spain</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Israel</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Turkey</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Mexico</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Argentina</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Indonesia</span></li> </ol> <p><img title="Countries - NISM Online" decoding="async" class="aligncenter wp-image-26409 size-full" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20600%20522'%3E%3C/svg%3E" alt="" width="600" height="522" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Countries.png 600w, https://nismonline.org/wp-content/uploads/2024/09/Countries-480x418.png 480w" data-lazy-sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Countries.png" /><noscript><img title="Countries - NISM Online" decoding="async" class="aligncenter wp-image-26409 size-full" src="https://nismonline.org/wp-content/uploads/2024/09/Countries.png" alt="" width="600" height="522" srcset="https://nismonline.org/wp-content/uploads/2024/09/Countries.png 600w, https://nismonline.org/wp-content/uploads/2024/09/Countries-480x418.png 480w" sizes="(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 600px, 100vw" /></noscript></p> <p style="text-align: center;"><a href="https://www.socialmediatoday.com/news/instagram-expands-geographic-creator-marketplace/715865/" target="_blank" rel="noopener"><b>Image Source</b></a></p> <p><span style="font-weight: 400;">These are just some of the new features marketers can use in their Instagram social media strategy. </span></p> <h6></h6> <h4><b>Comparison with other platforms</b></h4> <p><span style="font-weight: 400;">Sure, one of the sole purposes of social media platforms is to connect people from all over the world, but what are some of the key differences between a couple of social media platform giants? </span><b> </b></p> <ul> <li aria-level="1"><b>Instagram vs. Facebook</b></li> </ul> <p><span style="font-weight: 400;">According to marketing director Vishv Patel’s </span><a href="https://www.linkedin.com/pulse/instagram-vs-facebook-marketing-which-social-media-platform-patel-not4f/" target="_blank" rel="noopener"><span style="font-weight: 400;">LinkedIn article</span></a><span style="font-weight: 400;">, </span><i><span style="font-weight: 400;">Instagram vs. Facebook Marketing: Which Social Media Platform to Choose in 2024, </span></i><span style="font-weight: 400;">there are some major differences marketers should keep in mind with the two platforms. </span></p> <p><span style="font-weight: 400;">For instance, to name a few, industries that fall into fitness and wellness, fashion and apparel, and food and beverage tend to perform better on Instagram thanks to the application’s visual nature and influencer marketing network. On the other hand, some industries that benefit from Facebook may include media and print, educational organizations, and neighborhood businesses and retailers. </span></p> <ul> <li aria-level="1"><b>Instagram vs. TikTok</b></li> </ul> <p><span style="font-weight: 400;">Is one better than the other for your marketing purposes? Well, that is up to you to decide. Adrija Milan of </span><a href="https://taggbox.com/blog/tiktok-vs-instagram/#:~:text=Both%20of%20them%20differ%20significantly,brands%20to%20tailor%20their%20strategies." target="_blank" rel="noopener"><span style="font-weight: 400;">Tagbox</span></a><span style="font-weight: 400;"> suggests that TikTok is more focused on a younger audience, where the app prizes shorter and more music-centric videos, while Instagram’s audience has a bit of a wider age range and generally enables brands to customize their unique approaches.</span></p> <p><span style="font-weight: 400;">The </span><span style="font-weight: 400;">following</span><span style="font-weight: 400;"> are a few more examples of the main differences between Instagram and TikTok: </span></p> <p><b>Main Uses</b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: Visual narratives and influencer community</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TikTok: Setting new trends, becoming viral, and challenges</span></li> </ul> <p><b>Advertising Opportunities </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: Instagram ads on your feed, story, and the “Explore” section</span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TikTok: TikTok Ads in your feed, TopView, and Challenges </span></li> </ul> <p><b>Brand Voice </b></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Instagram: Via a variety of content </span></li> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">TikTok: Using your imagination </span></li> </ul> <h6></h6> <h4><b>Organic Content Best Practices</b></h4> <p><span style="font-weight: 400;">In Ry Sichelstiel’s </span><a href="https://nogood.io/2024/04/01/organic-instagram-growth/#3" target="_blank" rel="noopener"><span style="font-weight: 400;">article</span></a><span style="font-weight: 400;">, </span><i><span style="font-weight: 400;">5 Organic Instagram Growth Strategies to Build Your Brand</span></i><span style="font-weight: 400;">, remember that marketers should focus on (1) the quality of the content you will post, not the quantity, (2) being consistent with your posts to help retain your target audience’s engagement, (3) genuinely engaging with your community, by regularly responding to DMs and comments, throwing giveaways and contests, and promoting customers’ testimonials, (4) using hashtags effectively to reach a larger audience, and (5) collaborating with influencers, who already have an established presence on social media, are five great considerations when thinking about what to implement in your organic content strategy. </span></p> <h6></h6> <h4><b>Paid Content Best Practices</b></h4> <p><span style="font-weight: 400;">Ever wonder how that restaurant ad targeted you on Instagram? Well, with paid content, or ads, on the platform, marketers can have their ads </span><a href="https://www.socialchamp.io/blog/organic-vs-paid-social-media/" target="_blank" rel="noopener"><span style="font-weight: 400;">placed directly in front of their target audience</span></a><span style="font-weight: 400;">. Benefits of paid ads include trackable return on investment (ROI), which allows marketers to see the results their content is receiving, and advanced targeting, which allows you to choose who sees your ads. (Hint, hint: your target market!) </span></p> <h6></h6> <h4><b>Image and Video Sizing</b></h4> <p><span style="font-weight: 400;">A critical aspect of Instagram that we must know like the back of our hand is image and video sizing. The </span><a href="https://www.adobe.com/express/discover/sizes/instagram" target="_blank" rel="noopener"><span style="font-weight: 400;">dimensions</span></a><span style="font-weight: 400;"> for picture, video, Reel, and story post sizes are provided in detail below: </span></p> <p><strong>Images</strong></p> <ul> <li aria-level="1"><b>Square:</b><span style="font-weight: 400;"> 1080px x 1080px</span></li> </ul> <ul> <li aria-level="1"><b>Landscape: </b><span style="font-weight: 400;">1080px x 566px</span></li> </ul> <ul> <li aria-level="1"><b>Vertical: </b><span style="font-weight: 400;">1080px x 1350px</span></li> </ul> <h6><b></b><br /> <b></b></h6> <p><b>Videos</b></p> <ul> <li aria-level="1"><b>Square: </b><span style="font-weight: 400;">1080px x 1080px</span></li> </ul> <ul> <li aria-level="1"><b>Landscape:</b><span style="font-weight: 400;"> 1080px x 566px</span></li> </ul> <ul> <li aria-level="1"><b>Vertical: </b><span style="font-weight: 400;">1080px x 1350px</span></li> </ul> <h6><b></b><br /> <b></b></h6> <ul> <li aria-level="1"><b>Instagram Stories & Reels: </b><span style="font-weight: 400;">1080px x 1920px</span></li> </ul> <h6></h6> <h4><b>Best Brands to Follow</b></h4> <p><span style="font-weight: 400;">According to content writer Nika Prpic at </span><a href="https://filestage.io/blog/best-brands-on-instagram/"><span style="font-weight: 400;">Filestage</span></a><span style="font-weight: 400;">, as of July 9, 2024, some of the best brands to follow on Instagram include:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><b>McDonald’s</b> <b>(5 million followers</b><span style="font-weight: 400;">): Provides daily content with memes, themed posts around new products, and trending videos.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Chipotle</b> <b>(1.2 million followers):</b><span style="font-weight: 400;"> Keeps up with social media trends and joins forces with influencers and other strong brands.</span></li> <li style="font-weight: 400;" aria-level="1"><b>Nike</b> <b>(306 million followers):</b><span style="font-weight: 400;"> Showcase world-renowned athletes, and timeless slogans, not to mention, present a sleek aesthetic with their Instagram presence.</span></li> <li style="font-weight: 400;" aria-level="1"><b>GymShark</b> <b>(6.8 million followers):</b><span style="font-weight: 400;"> Bestows challenges upon their followers, teaming up with influencers and gyms, as well as hosting events.</span></li> <li style="font-weight: 400;" aria-level="1"><b>BMW</b> <b>(38.3 million followers):</b><span style="font-weight: 400;"> Beautiful photos of their cars driving in visually appealing landscapes, explainer videos, and creative campaigns. </span></li> <li style="font-weight: 400;" aria-level="1"><b>Tesla</b> <b>(9.8 million followers):</b><span style="font-weight: 400;"> Tesla provides its followers with extraordinary futuristic posts about its cars and charging stations, in addition to “Tesla Tips” on its stories.</span></li> </ul> <p><span style="font-weight: 400;">And the list goes on…</span></p> <h6></h6> <h4><b>Business-to-Consumer Benefits </b></h4> <p><span style="font-weight: 400;">For business-to-consumer, or B2C, businesses, a benefit that companies can now use is </span><a href="https://www.sprinklr.com/blog/instagram-marketing/#:~:text=B2C%20brands%20can%20leverage%20Instagram's,enabling%20the%20Instagram%20checkout%20feature." target="_blank" rel="noopener"><span style="font-weight: 400;">Instagram’s shopping feature</span></a><span style="font-weight: 400;"> to sell their products that are on their website directly through Instagram’s app. This reduces the time it takes for a customer to move through the customer journey. </span></p> <h6></h6> <h4><b>Business-to-Business Benefits</b></h4> <p><span style="font-weight: 400;">On the other side of the coin, two key </span><a href="https://foundationinc.co/lab/instagram-for-b2b/"><span style="font-weight: 400;">benefits</span></a><span style="font-weight: 400;"> Instagram provides for business-to-business, or B2B, brands are as follows:</span></p> <ul> <li aria-level="1"><b>Gaining the Trust of Your Audience: </b><span style="font-weight: 400;">By regularly engaging with other businesses through commenting, DMs, and liking posts, it is possible to create trust through these interactions with your customers/followers. </span></li> <li aria-level="1"><b>Grow Your Website’s Visitors: </b><span style="font-weight: 400;">Using tactics such as “link in bio” in your Instagram posts or stories can potentially lead followers to your website. </span></li> </ul> <h6></h6> <h4><b>Conclusion </b></h4> <p><span style="font-weight: 400;">Hopefully, these new changes, highlights, differences in social media platforms, organic and paid best practices, image and video sizing best practices, who to follow, and the benefits of B2B and B2C businesses gave you a better understanding of how Instagram continues to evolve since its birth in 2010. Have questions, comments, or concerns? We’d love for you to tell us in the comments! </span></p> <p> </p> <p><b>Author: Sam Cuellar</b></p> <p><img title="Sam - NISM Online" decoding="async" class="wp-image-26410 alignleft" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20154%20154'%3E%3C/svg%3E" alt="" width="154" height="154" data-lazy-srcset="https://nismonline.org/wp-content/uploads/2024/09/Sam-300x300.jpg 300w, https://nismonline.org/wp-content/uploads/2024/09/Sam-150x150.jpg 150w, https://nismonline.org/wp-content/uploads/2024/09/Sam-100x100.jpg 100w, https://nismonline.org/wp-content/uploads/2024/09/Sam.jpg 348w" data-lazy-sizes="(max-width: 154px) 100vw, 154px" data-lazy-src="https://nismonline.org/wp-content/uploads/2024/09/Sam-300x300.jpg" /><noscript><img title="Sam - NISM Online" decoding="async" class="wp-image-26410 alignleft" src="https://nismonline.org/wp-content/uploads/2024/09/Sam-300x300.jpg" alt="" width="154" height="154" srcset="https://nismonline.org/wp-content/uploads/2024/09/Sam-300x300.jpg 300w, https://nismonline.org/wp-content/uploads/2024/09/Sam-150x150.jpg 150w, https://nismonline.org/wp-content/uploads/2024/09/Sam-100x100.jpg 100w, https://nismonline.org/wp-content/uploads/2024/09/Sam.jpg 348w" sizes="(max-width: 154px) 100vw, 154px" /></noscript></p> <p> </p> <p><span style="font-weight: 400;">Digital Marketing graduate from </span><a style="font-size: 14px;" href="https://www.depaul.edu/Pages/default.aspx" target="_blank" rel="noopener">DePaul University</a><span style="font-weight: 400;">, Social Media Strategist Intern at </span><a style="font-size: 14px;" href="https://nismonline.org/" target="_blank" rel="noopener">the National Institute for Social Media</a><span style="font-weight: 400;">, and </span><a style="font-size: 14px;" href="https://liquidfactionband.com/" target="_blank" rel="noopener">professional bass player</a><span style="font-weight: 400;"> with a passion for music, traveling, fitness, and social media marketing. </span></p> </div>  </div>  </div> <div class="et_pb_row et_pb_row_1_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_1_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_comments_0_tb_body et_pb_comments_module et_pb_bg_layout_light">  <section id="comment-wrap"> <h1 id="comments" class="page_title">0 Comments</h1> <div id="comment-section" class="nocomments">  </div> <div id="respond" class="comment-respond"> <h3 id="reply-title" class="comment-reply-title"><span>Submit a Comment</span> <small><a rel="nofollow" id="cancel-comment-reply-link" href="/what-you-need-to-know-to-stay-afloat-on-instagram-2024-edition/#respond" style="display:none;">Cancel reply</a></small></h3><p class="must-log-in">You must be <a href="https://nismonline.org/sec-login/?redirect_to=https%3A%2F%2Fnismonline.org%2Fwhat-you-need-to-know-to-stay-afloat-on-instagram-2024-edition%2F">logged in</a> to post a comment.</p> </div> </section> </div> </div>  </div>  </div> <div class="et_pb_section et_pb_section_1_tb_body et_section_regular" > <div class="et_pb_row et_pb_row_2_tb_body"> <div class="et_pb_column et_pb_column_4_4 et_pb_column_2_tb_body et_pb_css_mix_blend_mode_passthrough et-last-child"> <div class="et_pb_module et_pb_post_nav_0_tb_body et_pb_posts_nav nav-single"> <span class="nav-previous" > <a href="https://nismonline.org/five-star-strategies-the-art-of-the-customer-reviews/" rel="prev"> <span class="meta-nav">← </span><span class="nav-label">Previous Post</span> </a> </span> <span class="nav-next" > <a href="https://nismonline.org/social-media-crisis-management-planning/" rel="next"> <span class="nav-label">Next Post</span><span class="meta-nav"> →</span> </a> </span> </div> </div>  </div>  </div>  </div> </div> </div> </div> <span class="et_pb_scroll_top et-pb-icon"></span> <footer data-wpr-lazyrender="1" id="main-footer"> <div class="container"> <div id="footer-widgets" class="clearfix"> <div class="footer-widget"><div id="text-11" class="fwidget et_pb_widget widget_text"> <div class="textwidget"><p><img decoding="async" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%200%200'%3E%3C/svg%3E" data-lazy-src="/wp-content/uploads/2017/03/NISM-transp-white.png" /><noscript><img decoding="async" src="/wp-content/uploads/2017/03/NISM-transp-white.png" /></noscript><br /> National Institute for Social Media<br /> PO Box 431<br /> Farmington, MN 55024<br /> <a href="tel:763-200-6476">763-200-(NISM) 6476</a></p> </div> </div> </div> <div class="footer-widget"> <div id="recent-posts-4" class="fwidget et_pb_widget widget_recent_entries"> <h4 class="title">RECENT POSTS</h4> <ul> <li> <a href="https://nismonline.org/the-secret-formula-kpis/">The Secret Formula? 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