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items-baseline pb-4 text-base"><a href="/en/" class="pr-2 text-body-primary-color no-underline hover:text-body-secondary-color">All Collections</a><div class="pr-2" aria-hidden="true"><svg width="6" height="10" viewBox="0 0 6 10" class="block h-2 w-2 fill-body-secondary-color rtl:rotate-180" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.648862 0.898862C0.316916 1.23081 0.316916 1.769 0.648862 2.10094L3.54782 4.9999L0.648862 7.89886C0.316916 8.23081 0.316917 8.769 0.648862 9.10094C0.980808 9.43289 1.519 9.43289 1.85094 9.10094L5.35094 5.60094C5.68289 5.269 5.68289 4.73081 5.35094 4.39886L1.85094 0.898862C1.519 0.566916 0.980807 0.566916 0.648862 0.898862Z"></path></svg></div><a href="https://help.factors.ai/en/collections/9938798-adpilot" class="pr-2 text-body-primary-color no-underline hover:text-body-secondary-color" data-testid="breadcrumb-0">AdPilot</a><div class="pr-2" aria-hidden="true"><svg width="6" height="10" viewBox="0 0 6 10" class="block h-2 w-2 fill-body-secondary-color rtl:rotate-180" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M0.648862 0.898862C0.316916 1.23081 0.316916 1.769 0.648862 2.10094L3.54782 4.9999L0.648862 7.89886C0.316916 8.23081 0.316917 8.769 0.648862 9.10094C0.980808 9.43289 1.519 9.43289 1.85094 9.10094L5.35094 5.60094C5.68289 5.269 5.68289 4.73081 5.35094 4.39886L1.85094 0.898862C1.519 0.566916 0.980807 0.566916 0.648862 0.898862Z"></path></svg></div><div class="text-body-secondary-color">LinkedIn conversions (CAPI)</div></div></div><div class=""><div class="article intercom-force-break"><div class="mb-10 max-lg:mb-6"><div class="flex flex-col gap-4"><div class="flex flex-col"><header class="mb-1 font-primary text-2xl font-bold leading-10 text-body-primary-color">LinkedIn conversions (CAPI)</header></div><div class="avatar"><div class="avatar__info -mt-0.5 text-base"><span class="text-body-secondary-color"> Updated over 4 months ago</span></div></div></div></div><div class="jsx-ef86202475c6562f flex-col"><div class="jsx-ef86202475c6562f mb-7 ml-0 text-md max-messenger:mb-6 lg:hidden"><div class="jsx-27f84a20f81f6ce9 table-of-contents max-h-[calc(100vh-96px)] overflow-y-auto rounded-2xl text-body-primary-color hover:text-primary max-lg:border max-lg:border-solid max-lg:border-body-border max-lg:shadow-solid-1"><div data-testid="toc-dropdown" class="jsx-27f84a20f81f6ce9 hidden cursor-pointer justify-between border-b max-lg:flex max-lg:flex-row max-lg:border-x-0 max-lg:border-t-0 max-lg:border-solid max-lg:border-b-body-border border-b-0"><div class="jsx-27f84a20f81f6ce9 my-2 max-lg:pl-4">Table of contents</div><div class="jsx-27f84a20f81f6ce9 "><svg class="ml-2 mr-4 mt-3 transition-transform" transform="" width="16" height="16" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.93353 5.93451C4.24595 5.62209 4.75248 5.62209 5.0649 5.93451L7.99922 8.86882L10.9335 5.93451C11.246 5.62209 11.7525 5.62209 12.0649 5.93451C12.3773 6.24693 12.3773 6.75346 12.0649 7.06588L8.5649 10.5659C8.25249 10.8783 7.74595 10.8783 7.43353 10.5659L3.93353 7.06588C3.62111 6.75346 3.62111 6.24693 3.93353 5.93451Z" fill="currentColor"></path></svg></div></div><div data-testid="toc-body" class="jsx-27f84a20f81f6ce9 hidden my-2"><section data-testid="toc-section-0" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none border-body-toc-active-border px-4"><a id="#h_4a9fa7f78f" href="#h_4a9fa7f78f" data-testid="toc-link-0" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base font-toc-active text-body-primary-color"></a></section><section data-testid="toc-section-1" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_2d23dde4ab" href="#h_2d23dde4ab" data-testid="toc-link-1" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-2" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-4"><a id="#h_2719349465" href="#h_2719349465" data-testid="toc-link-2" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-3" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-7"><a id="#h_97adc09edb" href="#h_97adc09edb" data-testid="toc-link-3" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section><section data-testid="toc-section-4" class="jsx-27f84a20f81f6ce9 flex border-y-0 border-e-0 border-s-2 border-solid py-1.5 max-lg:border-none px-4"><a id="#h_cc047f92c3" href="#h_cc047f92c3" data-testid="toc-link-4" class="jsx-27f84a20f81f6ce9 w-full no-underline hover:text-body-primary-color max-lg:inline-block max-lg:text-body-primary-color max-lg:hover:text-primary lg:text-base text-body-toc-inactive-color"></a></section></div></div></div><div class="jsx-ef86202475c6562f article_body"><article class="jsx-ef86202475c6562f "><div class="intercom-interblocks-heading intercom-interblocks-align-left"><h1 id="h_4a9fa7f78f">Overview</h1></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>The LinkedIn Conversion API (CAPI) allows you to securely send customer conversion data directly to LinkedIn, providing a more comprehensive view of your campaign performance.</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_2d23dde4ab"><b>Key benefits:</b></h2></div><div class="intercom-interblocks-unordered-nested-list"><ul><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><b>Track beyond clicks:</b> Measure both <b>online</b> and <b>offline</b> conversions for a holistic funnel view.</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><b>Privacy-compliant:</b> Avoids reliance on cookies, ensuring data collection adheres to evolving privacy regulations.</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p><b>Optimize campaigns:</b> Gain more precise conversion data to refine campaigns, potentially lowering costs and boosting performance.</p></div></li></ul></div><div class="intercom-interblocks-heading intercom-interblocks-align-left"><h1 id="h_2719349465">How to set it up?</h1></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> Factors is a LinkedIn marketing partner which allows Factors to directly send conversions to your LinkedIn account. To set this up, please follow the below steps:</p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-subheading intercom-interblocks-align-left"><h2 id="h_97adc09edb">Creating a LinkedIn conversion workflow</h2></div><div class="intercom-interblocks-ordered-nested-list"><ol><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>First, head to Workflows inside Factors by clicking on Automations in the top navigation bar and then clicking on Workflows in the left navigation bar. </p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091498814/ea28fa33c8bca0cbefe8f255/Untitled.png?expires=1739778300&signature=e25b2dbb6efec2fbf84eaf6330fa79217f8eebc2fdc88788ef4b996c707deffa&req=dSAuF813lYleXfMW1HO4zc0YPJT9XGn1HoJZ%2B29FBTC%2Bh5gQ%2BhsEZayQ0ESL%0ATnzW%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091498814/ea28fa33c8bca0cbefe8f255/Untitled.png?expires=1739778300&signature=e25b2dbb6efec2fbf84eaf6330fa79217f8eebc2fdc88788ef4b996c707deffa&req=dSAuF813lYleXfMW1HO4zc0YPJT9XGn1HoJZ%2B29FBTC%2Bh5gQ%2BhsEZayQ0ESL%0ATnzW%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091502536/cbbc011ae784f0be2846e912/saf.png?expires=1739778300&signature=e957707309c575bd1c4442b09308dfba3b1bd76f28ec0b1a67f792f2c3e4f084&req=dSAuF8x%2Bn4RcX%2FMW1HO4zcpGtaaQmHFD8dxNXRByXYw%2FR%2Be3ZhIDKFKD0fnV%0Ao4XK%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091502536/cbbc011ae784f0be2846e912/saf.png?expires=1739778300&signature=e957707309c575bd1c4442b09308dfba3b1bd76f28ec0b1a67f792f2c3e4f084&req=dSAuF8x%2Bn4RcX%2FMW1HO4zcpGtaaQmHFD8dxNXRByXYw%2FR%2Be3ZhIDKFKD0fnV%0Ao4XK%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Then, click on "+New Workflow" to create a new workflow. </p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091504916/ed6ce0263ffc90c009103211/asfsaf.png?expires=1739778300&signature=2e745e25951d8d9f44dc9509eac534fc4b25b41e50e84637aca23e641bef1bdb&req=dSAuF8x%2BmYheX%2FMW1HO4zSTMOxPNjCwSq05rMnqP75HEq3X5o75D64dD9WB2%0AFHux%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091504916/ed6ce0263ffc90c009103211/asfsaf.png?expires=1739778300&signature=2e745e25951d8d9f44dc9509eac534fc4b25b41e50e84637aca23e641bef1bdb&req=dSAuF8x%2BmYheX%2FMW1HO4zSTMOxPNjCwSq05rMnqP75HEq3X5o75D64dD9WB2%0AFHux%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>From the list of workflows, select "LinkedIn Conversion (CAPI)" and then click "Use this template"</p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091507012/ce26b9090d60da6174cbc989/image.png?expires=1739778300&signature=1aa754d3d941b823ca33385c003b87b7348df3b570e47374c10d98c7e26419e7&req=dSAuF8x%2BmoFeW%2FMW1HO4zen8yMEGqFLxZcp2XprCy4DzUbz3GXtQhRgQn8L0%0A%2BuqG%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091507012/ce26b9090d60da6174cbc989/image.png?expires=1739778300&signature=1aa754d3d941b823ca33385c003b87b7348df3b570e47374c10d98c7e26419e7&req=dSAuF8x%2BmoFeW%2FMW1HO4zen8yMEGqFLxZcp2XprCy4DzUbz3GXtQhRgQn8L0%0A%2BuqG%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1094922709/7fd963a9b97957148858c1a0/image.png?expires=1739778300&signature=4073b143bbe8b3e645c51bcfd32a32224deb8ff2197446ec2a3ef7b5ef8ea131&req=dSAuEsB8n4ZfUPMW1HO4zRKCLCRdyzKzTYLoUF7InOIGYW59oj2NWufLwzvb%0A4G8N%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1094922709/7fd963a9b97957148858c1a0/image.png?expires=1739778300&signature=4073b143bbe8b3e645c51bcfd32a32224deb8ff2197446ec2a3ef7b5ef8ea131&req=dSAuEsB8n4ZfUPMW1HO4zRKCLCRdyzKzTYLoUF7InOIGYW59oj2NWufLwzvb%0A4G8N%0A" width="1441" height="900" style="width:600px"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Now, select the activity which you wish to mark as a conversion. Eg- Signing up, visiting a high intent page, registering for a webinar, becoming a lead, etc. </p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091515517/80e4287aa102e51065cee0b8/image.png?expires=1739778300&signature=537170a42b0e4f2876ef75847fd0b621bc39f9b078c2b8f576ef35690742029f&req=dSAuF8x%2FmIReXvMW1HO4zSuPuyXLkaf%2FN6A1pWoziEkh8AghRHzGDUYFiNFf%0AytMw%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091515517/80e4287aa102e51065cee0b8/image.png?expires=1739778300&signature=537170a42b0e4f2876ef75847fd0b621bc39f9b078c2b8f576ef35690742029f&req=dSAuF8x%2FmIReXvMW1HO4zSuPuyXLkaf%2FN6A1pWoziEkh8AghRHzGDUYFiNFf%0AytMw%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1091515740/3c5efef79f3d4bc226860f63/image.png?expires=1739778300&signature=0aec16c3553ed24d4a18c2206e938a681d61ed0c00e3cd1c437083f1b71caa81&req=dSAuF8x%2FmIZbWfMW1HO4zXKG2NUdkvsz0W%2FpdmVTEtSNf%2B%2FaPXRWmMInvgi6%0A3ClW%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1091515740/3c5efef79f3d4bc226860f63/image.png?expires=1739778300&signature=0aec16c3553ed24d4a18c2206e938a681d61ed0c00e3cd1c437083f1b71caa81&req=dSAuF8x%2FmIZbWfMW1HO4zXKG2NUdkvsz0W%2FpdmVTEtSNf%2B%2FaPXRWmMInvgi6%0A3ClW%0A" width="2880" height="1578" style="width:600px"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Once selected, click on "Configure Action". </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>If you haven't already, authorize the integration by connecting your LinkedIn account by clicking "Connect". </p></div><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/1093759496/ceb4d59350b151a11ff0bf00/image.png?expires=1739778300&signature=c1b0417c51dd6c1168544be6d1d835ff89befda46832aaf7cb7fb99dedd65d13&req=dSAuFc57lIVWX%2FMW1HO4zVKXCp%2Fcbx%2Fws9%2F2Rmte3hVlz6WRGtW2Ry7ifIGI%0Avzdn%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1093759496/ceb4d59350b151a11ff0bf00/image.png?expires=1739778300&signature=c1b0417c51dd6c1168544be6d1d835ff89befda46832aaf7cb7fb99dedd65d13&req=dSAuFc57lIVWX%2FMW1HO4zVKXCp%2Fcbx%2Fws9%2F2Rmte3hVlz6WRGtW2Ry7ifIGI%0Avzdn%0A" width="2880" height="2482"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Once you authorize your LinkedIn account, you will be asked to choose the ad account you wish to stream events to.</p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1117427259/6efef500762bbeef6484c5c5/asggqgq.png?expires=1739778300&signature=b3f30293c402acc3d62e86a3552c478af717475273de6cafe274bd3ef00c41bf&req=dSEmEc18moNaUPMW1HO4zdB2ouz6ZmyjO8sFWeXcqv7CkBIE3vzF2JvsWlI7%0AnjZ9%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1117427259/6efef500762bbeef6484c5c5/asggqgq.png?expires=1739778300&signature=b3f30293c402acc3d62e86a3552c478af717475273de6cafe274bd3ef00c41bf&req=dSEmEc18moNaUPMW1HO4zdB2ouz6ZmyjO8sFWeXcqv7CkBIE3vzF2JvsWlI7%0AnjZ9%0A" width="2880" height="1574"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Once integrated, select the conversion you wish to send data back to from a list of conversions from your LinkedIn account. <b>Note - </b>The conversion data source should be selected as 'Factors.ai' (<a href="https://www.linkedin.com/help/lms/answer/a6885098" rel="nofollow noopener noreferrer" target="_blank">Set up and create conversions using Factors.ai</a>) </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div><div class="intercom-interblocks-image intercom-interblocks-align-left"><a href="https://downloads.intercomcdn.com/i/o/rvffkuu7/1232211463/ae341cab14ff88d72e7e28714d00/Screenshot+2024-10-29+at+11_19_39%E2%80%AFAM.jpg?expires=1739778300&signature=9320feade75422f3a5271d70eab41df1f8df3eaa6ad07c2bd1df3b3446536ff3&req=dSIkFMt%2FnIVZWvMW1HO4zfkIS%2BYZW59VkXuJhaM1kZXjg0LTdWhyIRpEDO4S%0AgSBS%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/rvffkuu7/1232211463/ae341cab14ff88d72e7e28714d00/Screenshot+2024-10-29+at+11_19_39%E2%80%AFAM.jpg?expires=1739778300&signature=9320feade75422f3a5271d70eab41df1f8df3eaa6ad07c2bd1df3b3446536ff3&req=dSIkFMt%2FnIVZWvMW1HO4zfkIS%2BYZW59VkXuJhaM1kZXjg0LTdWhyIRpEDO4S%0AgSBS%0A" width="1580" height="642"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>After selecting the conversion, name this workflow and hit 'Save and Publish'. That's it, Factors will now automatically send conversion data back to your LinkedIn account. </p></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Once the conversions start streaming to your LinkedIn account, you can check them in the "Conversions" section of your LinkedIn ad account. You can also analyse conversions within the performance charts for specific campaigns or campaign groups. </p></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1117191624/390af19545f624580bfffa12/sagqga.png?expires=1739778300&signature=b9a33e3f57230d4ad2f845f0a9298f7e8d08766218d96ad7106e597c18530653&req=dSEmEch3nIddXfMW1HO4zf%2FMy9ouda%2FolQY6pIuNR9xEVJfgxRTNtOo6n%2FkO%0AyAxW%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1117191624/390af19545f624580bfffa12/sagqga.png?expires=1739778300&signature=b9a33e3f57230d4ad2f845f0a9298f7e8d08766218d96ad7106e597c18530653&req=dSEmEch3nIddXfMW1HO4zf%2FMy9ouda%2FolQY6pIuNR9xEVJfgxRTNtOo6n%2FkO%0AyAxW%0A" width="2880" height="1574" style="width:600px"/></a></div><div class="intercom-interblocks-image intercom-interblocks-align-center"><a href="https://downloads.intercomcdn.com/i/o/1117424860/9f2d61312f6c0d06807bda91/fagqgqg.png?expires=1739778300&signature=6d81de586b3a3dd1da73d6901a21efda26511db517f9c8ce076626f5de58fade&req=dSEmEc18mYlZWfMW1HO4zQdb8weu%2Bod%2FoQhQn4sjneGWTkQYWDJ%2Fhy6SJRES%0ABj%2FG%0A" target="_blank" rel="noreferrer nofollow noopener"><img src="https://downloads.intercomcdn.com/i/o/1117424860/9f2d61312f6c0d06807bda91/fagqgqg.png?expires=1739778300&signature=6d81de586b3a3dd1da73d6901a21efda26511db517f9c8ce076626f5de58fade&req=dSEmEc18mYlZWfMW1HO4zQdb8weu%2Bod%2FoQhQn4sjneGWTkQYWDJ%2Fhy6SJRES%0ABj%2FG%0A" width="2880" height="1574" style="width:600px"/></a></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p> </p></div></li></ol></div><div class="intercom-interblocks-heading intercom-interblocks-align-left"><h1 id="h_cc047f92c3">What data does Factors send with each conversion?</h1></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Factors streams conversion events in real time for most of the events such website events. Some events such as updates in your CRM will be sent every 24 hours. </p></div><div class="intercom-interblocks-ordered-nested-list"><ol><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Email Address (encrypted)</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Linkedin click id (li_fat_id) </p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>First Name - whenever available</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Last Name - whenever available</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Timestamp of the conversion</p></div></li><li><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>Event ID - This is used to de-duplicate events between Insight tag and CAPI conversions.</p></div></li></ol></div><div class="intercom-interblocks-paragraph no-margin intercom-interblocks-align-left"><p>In case there are multiple li_fat_id associated with a user, Factors will send the latest one that is associated with the user. </p></div></article></div></div></div></div><div class="intercom-reaction-picker -mb-4 -ml-4 -mr-4 mt-6 rounded-card sm:-mb-2 sm:-ml-1 sm:-mr-1 sm:mt-8"><div class="intercom-reaction-prompt">Did this answer your question?</div><button class="intercom-reaction" aria-label="Disappointed Reaction" tabindex="0" data-reaction-text="disappointed" aria-pressed="false"><span title="Disappointed">馃槥</span></button><button class="intercom-reaction" aria-label="Neutral Reaction" tabindex="0" data-reaction-text="neutral" aria-pressed="false"><span title="Neutral">馃槓</span></button><button class="intercom-reaction" aria-label="Smiley Reaction" tabindex="0" data-reaction-text="smiley" aria-pressed="false"><span 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funnel view.\n- \u003cb\u003ePrivacy-compliant:\u003c/b\u003e Avoids reliance on cookies, ensuring data collection adheres to evolving privacy regulations.\n- \u003cb\u003eOptimize campaigns:\u003c/b\u003e Gain more precise conversion data to refine campaigns, potentially lowering costs and boosting performance.","items":[{"content":[{"type":"paragraph","text":"\u003cb\u003eTrack beyond clicks:\u003c/b\u003e Measure both \u003cb\u003eonline\u003c/b\u003e and \u003cb\u003eoffline\u003c/b\u003e conversions for a holistic funnel view.","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"\u003cb\u003ePrivacy-compliant:\u003c/b\u003e Avoids reliance on cookies, ensuring data collection adheres to evolving privacy regulations.","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"\u003cb\u003eOptimize campaigns:\u003c/b\u003e Gain more precise conversion data to refine campaigns, potentially lowering costs and boosting performance.","class":"no-margin"}]}]},{"type":"heading","text":"How to set it up?","idAttribute":"h_2719349465"},{"type":"paragraph","text":" Factors is a LinkedIn marketing partner which allows Factors to directly send conversions to your LinkedIn account. To set this up, please follow the below steps:","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"subheading","text":"Creating a LinkedIn conversion workflow","idAttribute":"h_97adc09edb"},{"type":"orderedNestedList","text":"1. First, head to Workflows inside Factors by clicking on Automations in the top navigation bar and then clicking on Workflows in the left navigation bar. \n \n \n \n \n2. Then, click on \"+New Workflow\" to create a new workflow. \n \n \n \n3. From the list of workflows, select \"LinkedIn Conversion (CAPI)\" and then click \"Use this template\"\n \n \n \n4. Now, select the activity which you wish to mark as a conversion. Eg- Signing up, visiting a high intent page, registering for a webinar, becoming a lead, etc. \n \n \n \n5. Once selected, click on \"Configure Action\". \n \n6. If you haven't already, authorize the integration by connecting your LinkedIn account by clicking \"Connect\". \n \n \n7. Once you authorize your LinkedIn account, you will be asked to choose the ad account you wish to stream events to.\n \n \n8. Once integrated, select the conversion you wish to send data back to from a list of conversions from your LinkedIn account. \u003cb\u003eNote - \u003c/b\u003eThe conversion data source should be selected as 'Factors.ai' (\u003ca href=\"https://www.linkedin.com/help/lms/answer/a6885098\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSet up and create conversions using Factors.ai\u003c/a\u003e) \n \n \n \n9. After selecting the conversion, name this workflow and hit 'Save and Publish'. That's it, Factors will now automatically send conversion data back to your LinkedIn account. \n \n10. Once the conversions start streaming to your LinkedIn account, you can check them in the \"Conversions\" section of your LinkedIn ad account. You can also analyse conversions within the performance charts for specific campaigns or campaign groups. \n \n \n ","items":[{"content":[{"type":"paragraph","text":"First, head to Workflows inside Factors by clicking on Automations in the top navigation bar and then clicking on Workflows in the left navigation bar. ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091498814/ea28fa33c8bca0cbefe8f255/Untitled.png?expires=1739778300\u0026signature=e25b2dbb6efec2fbf84eaf6330fa79217f8eebc2fdc88788ef4b996c707deffa\u0026req=dSAuF813lYleXfMW1HO4zc0YPJT9XGn1HoJZ%2B29FBTC%2Bh5gQ%2BhsEZayQ0ESL%0ATnzW%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091502536/cbbc011ae784f0be2846e912/saf.png?expires=1739778300\u0026signature=e957707309c575bd1c4442b09308dfba3b1bd76f28ec0b1a67f792f2c3e4f084\u0026req=dSAuF8x%2Bn4RcX%2FMW1HO4zcpGtaaQmHFD8dxNXRByXYw%2FR%2Be3ZhIDKFKD0fnV%0Ao4XK%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Then, click on \"+New Workflow\" to create a new workflow. ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091504916/ed6ce0263ffc90c009103211/asfsaf.png?expires=1739778300\u0026signature=2e745e25951d8d9f44dc9509eac534fc4b25b41e50e84637aca23e641bef1bdb\u0026req=dSAuF8x%2BmYheX%2FMW1HO4zSTMOxPNjCwSq05rMnqP75HEq3X5o75D64dD9WB2%0AFHux%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"From the list of workflows, select \"LinkedIn Conversion (CAPI)\" and then click \"Use this template\"","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091507012/ce26b9090d60da6174cbc989/image.png?expires=1739778300\u0026signature=1aa754d3d941b823ca33385c003b87b7348df3b570e47374c10d98c7e26419e7\u0026req=dSAuF8x%2BmoFeW%2FMW1HO4zen8yMEGqFLxZcp2XprCy4DzUbz3GXtQhRgQn8L0%0A%2BuqG%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1094922709/7fd963a9b97957148858c1a0/image.png?expires=1739778300\u0026signature=4073b143bbe8b3e645c51bcfd32a32224deb8ff2197446ec2a3ef7b5ef8ea131\u0026req=dSAuEsB8n4ZfUPMW1HO4zRKCLCRdyzKzTYLoUF7InOIGYW59oj2NWufLwzvb%0A4G8N%0A","width":1441,"height":900,"displayWidth":600,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Now, select the activity which you wish to mark as a conversion. Eg- Signing up, visiting a high intent page, registering for a webinar, becoming a lead, etc. ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091515517/80e4287aa102e51065cee0b8/image.png?expires=1739778300\u0026signature=537170a42b0e4f2876ef75847fd0b621bc39f9b078c2b8f576ef35690742029f\u0026req=dSAuF8x%2FmIReXvMW1HO4zSuPuyXLkaf%2FN6A1pWoziEkh8AghRHzGDUYFiNFf%0AytMw%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1091515740/3c5efef79f3d4bc226860f63/image.png?expires=1739778300\u0026signature=0aec16c3553ed24d4a18c2206e938a681d61ed0c00e3cd1c437083f1b71caa81\u0026req=dSAuF8x%2FmIZbWfMW1HO4zXKG2NUdkvsz0W%2FpdmVTEtSNf%2B%2FaPXRWmMInvgi6%0A3ClW%0A","width":2880,"height":1578,"displayWidth":600,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Once selected, click on \"Configure Action\". ","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"If you haven't already, authorize the integration by connecting your LinkedIn account by clicking \"Connect\". ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1093759496/ceb4d59350b151a11ff0bf00/image.png?expires=1739778300\u0026signature=c1b0417c51dd6c1168544be6d1d835ff89befda46832aaf7cb7fb99dedd65d13\u0026req=dSAuFc57lIVWX%2FMW1HO4zVKXCp%2Fcbx%2Fws9%2F2Rmte3hVlz6WRGtW2Ry7ifIGI%0Avzdn%0A","width":2880,"height":2482},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Once you authorize your LinkedIn account, you will be asked to choose the ad account you wish to stream events to.","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1117427259/6efef500762bbeef6484c5c5/asggqgq.png?expires=1739778300\u0026signature=b3f30293c402acc3d62e86a3552c478af717475273de6cafe274bd3ef00c41bf\u0026req=dSEmEc18moNaUPMW1HO4zdB2ouz6ZmyjO8sFWeXcqv7CkBIE3vzF2JvsWlI7%0AnjZ9%0A","width":2880,"height":1574,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Once integrated, select the conversion you wish to send data back to from a list of conversions from your LinkedIn account. \u003cb\u003eNote - \u003c/b\u003eThe conversion data source should be selected as 'Factors.ai' (\u003ca href=\"https://www.linkedin.com/help/lms/answer/a6885098\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003eSet up and create conversions using Factors.ai\u003c/a\u003e) ","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/rvffkuu7/1232211463/ae341cab14ff88d72e7e28714d00/Screenshot+2024-10-29+at+11_19_39%E2%80%AFAM.jpg?expires=1739778300\u0026signature=9320feade75422f3a5271d70eab41df1f8df3eaa6ad07c2bd1df3b3446536ff3\u0026req=dSIkFMt%2FnIVZWvMW1HO4zfkIS%2BYZW59VkXuJhaM1kZXjg0LTdWhyIRpEDO4S%0AgSBS%0A","width":1580,"height":642},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"After selecting the conversion, name this workflow and hit 'Save and Publish'. That's it, Factors will now automatically send conversion data back to your LinkedIn account. ","class":"no-margin"},{"type":"paragraph","text":" ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Once the conversions start streaming to your LinkedIn account, you can check them in the \"Conversions\" section of your LinkedIn ad account. You can also analyse conversions within the performance charts for specific campaigns or campaign groups. ","class":"no-margin"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1117191624/390af19545f624580bfffa12/sagqga.png?expires=1739778300\u0026signature=b9a33e3f57230d4ad2f845f0a9298f7e8d08766218d96ad7106e597c18530653\u0026req=dSEmEch3nIddXfMW1HO4zf%2FMy9ouda%2FolQY6pIuNR9xEVJfgxRTNtOo6n%2FkO%0AyAxW%0A","width":2880,"height":1574,"displayWidth":600,"align":"center"},{"type":"image","url":"https://downloads.intercomcdn.com/i/o/1117424860/9f2d61312f6c0d06807bda91/fagqgqg.png?expires=1739778300\u0026signature=6d81de586b3a3dd1da73d6901a21efda26511db517f9c8ce076626f5de58fade\u0026req=dSEmEc18mYlZWfMW1HO4zQdb8weu%2Bod%2FoQhQn4sjneGWTkQYWDJ%2Fhy6SJRES%0ABj%2FG%0A","width":2880,"height":1574,"displayWidth":600,"align":"center"},{"type":"paragraph","text":" ","class":"no-margin"}]}]},{"type":"heading","text":"What data does Factors send with each conversion?","idAttribute":"h_cc047f92c3"},{"type":"paragraph","text":"Factors streams conversion events in real time for most of the events such website events. Some events such as updates in your CRM will be sent every 24 hours. ","class":"no-margin"},{"type":"orderedNestedList","text":"1. Email Address (encrypted)\n2. Linkedin click id (li_fat_id) \n3. First Name - whenever available\n4. Last Name - whenever available\n5. Timestamp of the conversion\n6. Event ID - This is used to de-duplicate events between Insight tag and CAPI conversions.","items":[{"content":[{"type":"paragraph","text":"Email Address (encrypted)","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Linkedin click id (li_fat_id) ","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"First Name - whenever available","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Last Name - whenever available","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Timestamp of the conversion","class":"no-margin"}]},{"content":[{"type":"paragraph","text":"Event ID - This is used to de-duplicate events between Insight tag and CAPI conversions.","class":"no-margin"}]}]},{"type":"paragraph","text":"In case there are multiple li_fat_id associated with a user, Factors will send the latest one that is associated with the user. 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