Video Ad Analysis & Metrics Tools

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ytads-main--measurement-tools"> <div class="ytads-hero ytads-hero--beta"> <div class="ytads-hero__inner"> <h1 class="lb-margin-bottom-xs"> <span class="lb-font-headline-1 lb-font-weight-700">Measurement tools</span> </h1> <h2> <span class="lb-font-subhead-2 lb-font-weight-400">See how your YouTube campaign is doing – and build on what’s working – with these free tools.</span> </h2> </div> </div> <div class="ytads-main__inner ytads-measurement-tools"> <section class="ytads-section ytads-section--full-bleed ytads-media ytads-media--no-bg"> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010155im_/https://lh3.googleusercontent.com/fJxz3NbGgYv4RSQ6VVKrB0zyRQir1ZhlvAdzpheG4aA9JCiiuIgi9rOE8R41AqOIW05qJiUoacVZjVeyuhHjReOeYWifrRpHVCff=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Google Ads reporting</span> </h2> <div> <p>Get a real-time view of your impressions, views, and clicks – as well as who you’re reaching – all from one dashboard. See results from your YouTube and Google Ads campaigns and get insights to help you reach your goals even more efficiently.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010155/https://support.google.com/google-ads/answer/9296311" target="_blank" rel="noreferrer noopener"> Learn about reporting </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media ytads-media__inner--reverse"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010155im_/https://lh3.googleusercontent.com/GuoN-CtogDFTP0KiwcfnI7rjOfNOUr2-IXEoyPaGpppvPCfViwc8RxmGIZ0kXInc2eO2GPJvihtjaniUQVJKMCxWQ0UsrYVruLzg1Q=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Brand Lift</span> </h2> <div> <p>See how your campaign affects the way people feel about your business. Brand Lift gives you key video advertising metrics on recall, awareness, consideration, and more.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010155/https://support.google.com/google-ads/answer/9049825" target="_blank" rel="noreferrer noopener"> Learn about Brand Lift </a> </div> </div> </div> <div class="ytads-media__inner ytads-media__inner--multiple ytads-media__inner--flush-media"> <div class="ytads-media__media" style="background-image: url(http://web.archive.org/web/20240205010155im_/https://lh3.googleusercontent.com/MB_UBkXc8mzu5ZLIEkq81yOndjdskqY-mJLcraAm2NWV3Lrusqp42Ma2oAGjTU7GuTz3elw72PCwQRB3ZdpcKSoI1dHZMr2b2doke4g=s1024);"> </div> <div class="ytads-media__content"> <h2 class="lb-margin-top-xs"> <span class="lb-font-headline-3 lb-font-weight-700 lb-font--no-crop">Creative Analytics</span> </h2> <div> <p>Understand how your video creative is affecting campaign performance. See where viewers drop off and what holds their attention – then apply these insights to your next video ad.</p> </div> <div class="lb-margin-top-xxs ytads-media__action"> <a class="datalayer-items lb-button" data-g-cta-name="" data-g-module-name="yt-animated-text" href="http://web.archive.org/web/20240205010155/https://support.google.com/google-ads/answer/6086441" target="_blank" rel="noreferrer noopener"> Learn more about Video Analytics </a> </div> </div> </div> </section> </div> <div class="ytads-scrim"></div> </main> <aside class="lb-grid ytads-video-modal ytads-video-modal--hidden ytads-js-video-modal" lb-auto-init="VideoModal" aria-hidden="true"> <div class="lb-grid__cell lb-grid__cell--offset-2-span-8 ytads-video-modal__inner ytads-js-video-modal-content"> <div class="ytads-video-modal__header"> <button class="ytads-video-modal__close-button ytads-js-video-modal-close"> <svg viewbox="0 0 45 45" xmlns="http://www.w3.org/2000/svg"><g fill-rule="nonzero" fill="#ccc"><path d="M22.5 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