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dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">American light pilsner beer</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox hrecipe hproduct"><caption class="infobox-title fn ingredient">Miller Lite</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size" typeof="mw:File"><a href="/wiki/File:MillerLite2014.png" class="mw-file-description" title="The official Miller Lite logo"><img alt="The official Miller Lite logo" src="//upload.wikimedia.org/wikipedia/en/f/f3/MillerLite2014.png" decoding="async" width="177" height="245" class="mw-file-element" data-file-width="177" data-file-height="245" /></a></span><div class="infobox-caption">Miller Lite logo</div></td></tr><tr><th scope="row" class="infobox-label">Type</th><td class="infobox-data category"><a href="/wiki/Pilsner" title="Pilsner">Pilsner</a>-style <a href="/wiki/Light_beer" title="Light beer">light</a> <a href="/wiki/American_lager" title="American lager">American lager</a></td></tr><tr><th scope="row" class="infobox-label">Manufacturer</th><td class="infobox-data brand"><a href="/wiki/Miller_Brewing_Company" title="Miller Brewing Company">Miller Brewing Company</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1975<span class="noprint">; 49 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1975</span>)</span></td></tr><tr><th scope="row" class="infobox-label"><span class="nowrap"><a href="/wiki/Alcohol_by_volume" title="Alcohol by volume">Alcohol by volume</a> </span></th><td class="infobox-data">4.2%<sup id="cite_ref-abv_1-0" class="reference"><a href="#cite_note-abv-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external free" href="https://www.millerlite.com/">https://www.millerlite.com/</a></td></tr></tbody></table> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"><table class="infobox nowrap"><caption class="infobox-title" style="white-space:normal; padding-bottom:0.15em;">Miller Lite</caption><tbody><tr><th colspan="2" class="infobox-header">Nutritional value per 100 g (3.5 oz)</th></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Food_energy" title="Food energy">Energy</a></th><td class="infobox-data">113 kJ (27 kcal)</td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Carbohydrate" title="Carbohydrate">Carbohydrates</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">.9</div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Fat" title="Fat">Fat</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;">0.0</div></td></tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1257001546"></td></tr><tr><th scope="row" class="infobox-label" style="padding-left:0.65em;line-height:1.1em;font-weight:normal;padding-right:0.25em;"><div style="position:relative;left:-0.65em;"><b><a href="/wiki/Protein_(nutrient)" title="Protein (nutrient)">Protein</a></b></div></th><td class="infobox-data" style="vertical-align:middle;padding-left:0.65em;line-height:1.1em;"><div style="position:relative;left:-0.65em;"><1</div></td></tr> <tr><td colspan="2"> <table class="mw-collapsible mw-collapsed" style="; ; width:100%;"> <tbody><tr> <th colspan="2" style="line-height:normal; padding:0.2em; ;"><div style="text-align: center; padding: 0 0.4em; margin: 0 3.3em">Vitamins and minerals</div></th> </tr><tr style="display:none"><td colspan="2"> </td></tr><tr><td colspan="2" class="infobox-full-data"></td></tr></tbody></table></td></tr><tr><td colspan="2" class="infobox-below wrap" style="background:#e0e0e0;padding:0.3em;line-height:1.5em;font-weight:normal;font-size:0.9em"><sup>†</sup>Percentages estimated using <a href="/wiki/Reference_Daily_Intake#Daily_Values" title="Reference Daily Intake">US recommendations</a> for adults,<sup id="cite_ref-FDADailyValues_2-0" class="reference"><a href="#cite_note-FDADailyValues-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> except for potassium, which is estimated based on expert recommendation from <a href="/wiki/National_Academies_of_Sciences,_Engineering,_and_Medicine" title="National Academies of Sciences, Engineering, and Medicine">the National Academies</a>.<sup id="cite_ref-NationalAcademiesPotassium_3-0" class="reference"><a href="#cite_note-NationalAcademiesPotassium-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup></td></tr></tbody></table> <p><b>Miller Lite</b> is a 4.2% <a href="/wiki/Alcohol_by_volume" title="Alcohol by volume">ABV</a> <a href="/wiki/Light_beer" title="Light beer">light</a> <a href="/wiki/American_lager" title="American lager">American lager</a> beer sold by <a href="/wiki/Molson_Coors" title="Molson Coors">Molson Coors</a> (previously <a href="/wiki/MillerCoors" title="MillerCoors">MillerCoors</a>) of <a href="/wiki/Chicago,_Illinois" class="mw-redirect" title="Chicago, Illinois">Chicago, Illinois</a>.<sup id="cite_ref-abv_1-1" class="reference"><a href="#cite_note-abv-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> It was first produced in 1975. The company also produces <a href="/wiki/Miller_Genuine_Draft" class="mw-redirect" title="Miller Genuine Draft">Miller Genuine Draft</a> and <a href="/wiki/Miller_High_Life" class="mw-redirect" title="Miller High Life">Miller High Life</a>. Miller Lite competes mainly with <a href="/wiki/Anheuser-Busch" title="Anheuser-Busch">Anheuser-Busch</a>'s <a href="/wiki/Bud_Light" class="mw-redirect" title="Bud Light">Bud Light</a>. Miller Lite is the official beer sponsor of the <a href="/wiki/Green_Bay_Packers" title="Green Bay Packers">Green Bay Packers</a>, <a href="/wiki/Milwaukee_Brewers" title="Milwaukee Brewers">Milwaukee Brewers</a>, <a href="/wiki/Milwaukee_Bucks" title="Milwaukee Bucks">Milwaukee Bucks</a>, <a href="/wiki/Dallas_Cowboys" title="Dallas Cowboys">Dallas Cowboys</a>, <a href="/wiki/Baltimore_Ravens" title="Baltimore Ravens">Baltimore Ravens</a>, <a href="/wiki/Chicago_Bears" title="Chicago Bears">Chicago Bears</a>, and <a href="/wiki/Bellator_MMA" title="Bellator MMA">Bellator MMA</a>.<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Calorie-reduced <a href="/wiki/Light_beer" title="Light beer">light beer</a> was first introduced to the market by New York's <a href="/wiki/Rheingold_Brewery" title="Rheingold Brewery">Rheingold Brewery</a> as "Gablinger's Diet Beer", brewed using a process developed in 1964 by chemist Hersch Gablinger of Basel, Switzerland.<sup id="cite_ref-patent_10-0" class="reference"><a href="#cite_note-patent-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The version that evolved into Miller Lite had its origins in a recipe developed in 1967 by <a href="/wiki/Joseph_Owades" title="Joseph Owades">Joseph L. Owades</a>, PhD, a biochemist working for Rheingold.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Next, the recipe was offered by Owades to <a href="/wiki/Chicago" title="Chicago">Chicago</a>'s <a href="/wiki/Peter_Hand_Brewing" class="mw-redirect" title="Peter Hand Brewing">Peter Hand Brewing</a>.<sup id="cite_ref-SE_13-0" class="reference"><a href="#cite_note-SE-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> That year, Peter Hand Brewing was purchased by a group of investors, renamed Meister Brau Brewing, and Lite was soon introduced as Meister Brau Lite, a companion to their flagship Meister Brau. Under the new management, Meister Brau Brewing encountered significant financial problems, and in 1972, sold several of its existing labels to Miller. The recipe was relaunched simply as "Lite" on packaging and in advertising (with "Lite Beer from Miller" being its "official" name until the late '90s) in the test markets of <a href="/wiki/Springfield,_Illinois" title="Springfield, Illinois">Springfield, Illinois</a>; <a href="/wiki/Providence,_Rhode_Island" title="Providence, Rhode Island">Providence, Rhode Island</a>; <a href="/wiki/Knoxville,_Tennessee" title="Knoxville, Tennessee">Knoxville, Tennessee</a>; and <a href="/wiki/San_Diego,_California" class="mw-redirect" title="San Diego, California">San Diego, California</a>,<sup id="cite_ref-Behind_the_Beer_14-0" class="reference"><a href="#cite_note-Behind_the_Beer-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> in 1973, and heavily marketed using masculine pro sports players and other "macho" figures of the day in an effort to sell to the key beer-drinking male demographic. Miller Lite was introduced nationally in 1975.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> and became the first successful mainstream light beer in the United States.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> </p><p>Miller's youth-oriented, heavy-advertising approach worked where the two previous light beers had failed, and Miller's early production totals of 12.8 million barrels quickly increased to 24.2 million barrels by 1977 as Miller rose to 2nd place in the American brewing marketplace. Other brewers responded, in particular Anheuser-Busch with its heavily advertised <a href="/wiki/Budweiser_(Anheuser-Busch)" class="mw-redirect" title="Budweiser (Anheuser-Busch)">Bud Light</a> in 1982, which eventually overtook Lite in sales by 1994. Anheuser-Busch played on the branding style of "Lite", boasting that next to Bud Light "everything else is just a light". In 1992, light beers became the biggest domestic beer in America, and in 1998, Miller relabeled its "Lite" brand as "Miller Lite".<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> </p><p>In 2008, Miller Brewing Company test-marketed three new recipes – an amber, a blonde ale, and a wheat – under the Miller Lite brand, marketed as Miller Lite Brewers Collection.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p>At the 2010 and 2014 <a href="/wiki/Great_American_Beer_Festival" title="Great American Beer Festival">Great American Beer Festival</a>, Miller Lite won the gold medal for Best American Style Lager or Light Lager, besting <a href="/wiki/Miller_Genuine_Draft" class="mw-redirect" title="Miller Genuine Draft">Miller Genuine Draft</a>.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (October 2019)">citation needed</span></a></i>]</sup> The beer ranked #1 on the list of top 100 beers by the <i>Cold Cans</i> <a href="/wiki/Podcast" title="Podcast">podcast</a>.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Promotion">Promotion</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=2" title="Edit section: Promotion"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Advertising">Advertising</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=3" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:MillerLite.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/8/87/MillerLite.png/100px-MillerLite.png" decoding="async" width="100" height="85" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/87/MillerLite.png/150px-MillerLite.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/87/MillerLite.png/200px-MillerLite.png 2x" data-file-width="284" data-file-height="240" /></a><figcaption>The Miller Lite logo, 2003-2014.</figcaption></figure> <p>Miller Lite's long-running "Tastes Great!...Less Filling!" <a href="/wiki/Advertising_campaign" title="Advertising campaign">advertising campaign</a> was ranked by <i><a href="/wiki/Advertising_Age" class="mw-redirect" title="Advertising Age">Advertising Age</a></i> magazine as the eighth best advertising campaign in history. The campaign was developed by the McCann-Erickson Worldwide <a href="/wiki/Advertising_agency" title="Advertising agency">advertising agency</a>.<sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> In the prime of the campaign, television commercials typically portrayed a Lite Beer drinker noting its great taste followed by another who observed that it was less filling. This usually led to a parody of Wild West saloon fights in which every patron got involved in the dispute for no real reason, though in this case it was always a shouting match, and blows were never thrown. The commercials were closed with a <a href="/wiki/Voiceover" class="mw-redirect" title="Voiceover">voice-over</a> from actor <a href="/wiki/Eddie_Barth" title="Eddie Barth">Eddie Barth</a>, who read the slogan, "<i>Lite Beer from Miller: Everything you've always wanted in a beer. And less.</i>"<sup id="cite_ref-thr_21-0" class="reference"><a href="#cite_note-thr-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>The then-recently retired <a href="/wiki/New_York_Jets" title="New York Jets">New York Jets</a> running back <a href="/wiki/Matt_Snell" title="Matt Snell">Matt Snell</a> was the first person to appear in Miller Lite's first commercial in 1973.<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (April 2023)">citation needed</span></a></i>]</sup> </p><p>To attract 'Joe Sixpack' to a light beer, these commercials started to feature both elite ex-athletes such as <a href="/wiki/Ray_Nitschke" title="Ray Nitschke">Ray Nitschke</a>, <a href="/wiki/Ben_Davidson" title="Ben Davidson">Ben Davidson</a>, and <a href="/wiki/Bubba_Smith" title="Bubba Smith">Bubba Smith</a> but also oddball cultural figures such as <a href="/wiki/Mickey_Spillane" title="Mickey Spillane">Mickey Spillane</a> (accompanied by a blonde, <a href="/wiki/Lee_Meredith" title="Lee Meredith">Lee Meredith</a>, who is better known for her role as Ulla, the secretary in <i><a href="/wiki/The_Producers_(1968_film)" class="mw-redirect" title="The Producers (1968 film)">The Producers</a></i>), and comedian <a href="/wiki/Rodney_Dangerfield" title="Rodney Dangerfield">Rodney Dangerfield</a>. As the series of commercials went on, it began featuring athletes and celebrities of all sorts. Some commercials from this era include: </p> <ul><li>Former Major League catcher and <a href="/wiki/Milwaukee_Brewers" title="Milwaukee Brewers">Milwaukee Brewers</a> broadcaster <a href="/wiki/Bob_Uecker" title="Bob Uecker">Bob Uecker</a> being moved from his seat at a ballgame, and escorted away by an usher. Uecker exclaims "I must be in the front row," but ends up in the back row of the stands. This gave rise to the term "Bob Uecker seats".<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup></li> <li>Heavyweight boxing champion <a href="/wiki/Joe_Frazier" title="Joe Frazier">Joe Frazier</a> walking into a full bar as part of a barbershop quartet while the on-screen caption says "Joe Frazier, Famous Heavyweight Singer". The quartet sings "do like Smokin' Joe" and the song goes on to praise Miller Lite's advantages.<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup></li> <li>Former <a href="/wiki/Baltimore_Orioles" title="Baltimore Orioles">Baltimore Orioles</a> first baseman <a href="/wiki/Boog_Powell" title="Boog Powell">Boog Powell</a> and former umpire <a href="/wiki/Jim_Honochick" title="Jim Honochick">Jim Honochick</a> doing a spot together, with Honochick unaware who he is standing next to, until he puts his glasses on at the end, and exclaims, "Hey, you're Boog Powell!"<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup><sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2020)">citation needed</span></a></i>]</sup></li> <li>Footballer and actor <a href="/wiki/Bubba_Smith" title="Bubba Smith">Bubba Smith</a> proclaims at the end of a spot, "I also love the easy-opening can", then tears off the top third of an aluminum Miller Lite can.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In a later ad, pro <a href="/wiki/Ten-pin_bowling" title="Ten-pin bowling">ten-pin bowler</a> <a href="/wiki/Don_Carter_(bowler)" title="Don Carter (bowler)">Don Carter</a> laments that bowlers are athletes too, and attempts to prove it by repeating Smith's feat, but struggles to do so.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup></li> <li>When <a href="/wiki/Billy_Martin" title="Billy Martin">Billy Martin</a> and <a href="/wiki/George_Steinbrenner" title="George Steinbrenner">George Steinbrenner</a> were in the middle of their 1970s feuds<sup class="noprint Inline-Template" style="margin-left:0.1em; white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Please_clarify" title="Wikipedia:Please clarify"><span title="The text near this tag may need clarification or removal of jargon. (August 2020)">clarification needed</span></a></i>]</sup>, they did an ad with Martin saying, "Tastes great, George", and Steinbrenner replying, "Less filling, Billy!", back and forth until Steinbrenner finally says, "You're fired!" (changed to "You're hired!" when Martin was re-hired by Steinbrenner in real life). Martin replies, "Not Again!"<sup class="noprint Inline-Template Template-Fact" style="white-space:nowrap;">[<i><a href="/wiki/Wikipedia:Citation_needed" title="Wikipedia:Citation needed"><span title="This claim needs references to reliable sources. (August 2020)">citation needed</span></a></i>]</sup></li> <li>Former baseball player <a href="/wiki/Marv_Throneberry" title="Marv Throneberry">Marv Throneberry</a> also starred in ads, usually making deadpan comment about being featured in the ad, despite his being known as an inept baseball player, quipping, "I don't know why they asked <i>me</i> to do this commercial."</li></ul> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Durdach_Bros_Miller_Lite_pic4.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Durdach_Bros_Miller_Lite_pic4.jpg/220px-Durdach_Bros_Miller_Lite_pic4.jpg" decoding="async" width="220" height="167" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Durdach_Bros_Miller_Lite_pic4.jpg/330px-Durdach_Bros_Miller_Lite_pic4.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/d/dc/Durdach_Bros_Miller_Lite_pic4.jpg/440px-Durdach_Bros_Miller_Lite_pic4.jpg 2x" data-file-width="2079" data-file-height="1580" /></a><figcaption>A delivery truck bearing Miller Lite's iconic "Tastes great. Less filling." slogan</figcaption></figure> <p>As the popularity of the ads and the number of athletes and celebrities that appeared in them grew, Miller produced occasional "alumni" ads featuring all of the stars, generally in some sort of competition between the 'Less Fillings' and the 'Taste Greats'. The ads usually ended with Rodney Dangerfield somehow being the goat of the losing team. In one of the last spots to feature Dangerfield, the Miller Lite alumni are competing in a <a href="/wiki/Bowling" title="Bowling">bowling</a> match. It is the last frame of a tie game, and Ben Davidson grumbles to Dangerfield, "All we need is <i>one</i> pin, Rodney." Dangerfield rolls the ball down the lane, only to have it bounce horizontally off the head pin and into the gutter, knocking down zero pins. </p><p>As part of this campaign, Miller Brewing ran a series of television commercials in the winter of 1993–1994 showing several fictitious "extreme sports" such as "Wiener Dog Drag Racing" (which featured two <a href="/wiki/Dachshund" title="Dachshund">wiener dogs</a> <a href="/wiki/Dachshund_racing" title="Dachshund racing">racing each other</a> at a <a href="/wiki/Drag_racing" title="Drag racing">drag racing</a> strip), "Sumo High Dive" (which depicted a Japanese <a href="/wiki/Sumo" title="Sumo">sumo</a> wrestler diving off a platform) and "The Miss Perfect Face-Off" (which featured <a href="/wiki/Beauty_pageant" title="Beauty pageant">beauty pageant</a> contestants playing <a href="/wiki/Ice_hockey" title="Ice hockey">ice hockey</a>). The tag line that followed was, "If you can combine great taste with less filling, you can combine anything." and the question "Can your beer do this?" </p><p>In 1995-1996, Miller Lite ran the "Life Is Good" campaign, which showed Miller Lite drinkers' aspirational transition to more fun via a Miller Lite bottle tap, like "Beach Rewind", where three men on a beach admired three beautiful women walking by, and could rewind, and enjoy, the scene repeatedly. The campaign was developed by <a href="/wiki/Leo_Burnett_Company" class="mw-redirect" title="Leo Burnett Company">Leo Burnett Company</a>, and received the American Marketing Association <a href="/w/index.php?title=EFFIE&action=edit&redlink=1" class="new" title="EFFIE (page does not exist)">EFFIE</a> award for outstanding advertising effectiveness. The campaign included celebrities such as <a href="/wiki/Larry_Bird" title="Larry Bird">Larry Bird</a>, <a href="/wiki/Keith_Jackson" title="Keith Jackson">Keith Jackson</a>, and <a href="/wiki/Richard_Karn" title="Richard Karn">Richard Karn</a>.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> </p><p>Beginning January 12, 1997, a series of surrealistic Miller Lite ads, purportedly made by a man named "Dick", began to air. They were hallmarked as such either at the beginning or the end of the commercial. The campaign was developed by Minneapolis-based ad agency <a href="/wiki/Fallon_Worldwide" title="Fallon Worldwide">Fallon</a>. The series of "Dick" commercials was directed by <a href="/wiki/Gerald_Casale" title="Gerald Casale">Gerald Casale</a> of the new wave band <a href="/wiki/Devo" title="Devo">Devo</a>. Such commercials include one where a middle-aged man sees the message "twist to open" on a Miller Lite bottle cap, and he proceeds to do <a href="/wiki/Twist_(dance)" title="Twist (dance)">the Twist</a>.<sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p><p>The ad campaign changed back to using high-profile celebrities who were either on opposite ends of the spectrum or had bragging rights to exchange with the other, which leads to them arguing about whether Miller Lite was better because of how "smooth" it tastes, or because of "the choice hops". Notable pairings included the following: </p> <ul><li><a href="/wiki/George_Brett" title="George Brett">George Brett</a> and <a href="/wiki/Robin_Yount" title="Robin Yount">Robin Yount</a>. Brett and Yount were both elected to the <a href="/wiki/Baseball_Hall_of_Fame" class="mw-redirect" title="Baseball Hall of Fame">Baseball Hall of Fame</a> in 1999 with 98 and 77 percent of the vote respectively while Yount won two MVP awards to Brett's one.</li> <li><a href="/wiki/Edgar_Winter" title="Edgar Winter">Edgar Winter</a> and <a href="/wiki/George_Hamilton_(actor)" title="George Hamilton (actor)">George Hamilton</a>. Winter's albinism was a stark contrast to the tanned look of Hamilton on screen.</li> <li><a href="/wiki/Ken_Stabler" title="Ken Stabler">Ken Stabler</a> and <a href="/wiki/Dan_Fouts" title="Dan Fouts">Dan Fouts</a>. Stabler needles Fouts about never getting to or winning a <a href="/wiki/Super_Bowl" title="Super Bowl">Super Bowl</a> while Fouts lets Stabler know about his inferior passing statistics.</li></ul> <p>In 2003, "Catfight", another high-profile commercial in the long-running "Great Taste...Less Filling" campaign, was denounced by critics as depicting women as sexual objects.<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> The commercial featured two beautiful young women, a blonde (Tanya Ballinger) and a brunette (Kitana Baker), discussing the classic "Great Taste/Less Filling" debate, except they engaged in a <a href="/wiki/Catfight" title="Catfight">catfight</a>, hence the ad's title. The fight moving from a fountain to a mud pit, with the girls stripping each other of their clothing in the process. An uncensored version of the commercial ended with the women, stripped down to their underwear, sharing a passionate kiss. The girls received much publicity from the commercial, and later starred in a few related commercials, videos and events. </p><p>In 2006, Miller Lite had an advertising campaign called <a href="/wiki/Man_Laws" title="Man Laws">Man Laws</a> featuring celebrities that include actor <a href="/wiki/Burt_Reynolds" title="Burt Reynolds">Burt Reynolds</a>, professional wrestler <a href="/wiki/Triple_H" title="Triple H">Triple H</a>, comedian <a href="/wiki/Eddie_Griffin" title="Eddie Griffin">Eddie Griffin</a>, and former American football player <a href="/wiki/Jerome_Bettis" title="Jerome Bettis">Jerome Bettis</a>. The celebrities and other actors were in a "Men of the Square Table", a group meeting where they discuss different situations that should be included in the "Man Laws". The ads were developed by the ad agency <a href="/wiki/Crispin_Porter_and_Bogusky" class="mw-redirect" title="Crispin Porter and Bogusky">Crispin Porter + Bogusky/Miami</a>, and were directed by comedy film director <a href="/wiki/Peter_Farrelly" title="Peter Farrelly">Peter Farrelly</a>.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p><p>In June 2010, commercials premiered featuring actresses <a href="/wiki/Lindsey_McKeon" title="Lindsey McKeon">Lindsey McKeon</a> and <a href="/wiki/Nadine_Heimann" class="mw-redirect" title="Nadine Heimann">Nadine Heimann</a> as bartenders. </p> <div class="mw-heading mw-heading3"><h3 id="Marketing">Marketing</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=4" title="Edit section: Marketing"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In December 2013, as part of a <a href="/wiki/Product_placement" title="Product placement">product placement</a> marketing campaign with the film <i><a href="/wiki/Anchorman_2:_The_Legend_Continues" title="Anchorman 2: The Legend Continues">Anchorman 2: The Legend Continues</a></i>, Miller reintroduced the 1974 navy-blue <a href="/wiki/Blackletter" title="Blackletter">blackletter font</a> "Lite" packaging on its 16-US-fluid-ounce (470 ml) cans for a limited time (the original 1972 cans used a light-blue script logo). However, the vintage packaging was such a success that by September 2014, the company decided to switch back to the vintage packaging full-time, including on bottles and tap handles, mirroring the unexpected success that <a href="/wiki/PepsiCo" title="PepsiCo">PepsiCo</a> had in 2009 with its <a href="/wiki/Throwback_(drink)" class="mw-redirect" title="Throwback (drink)">Pepsi Throwback & Mountain Dew Throwback lines</a> in tapping into the <a href="/wiki/Retro_style" title="Retro style">retro</a>-themed packaging market. The unexpected sales increase, combined with wanting to differentiate the packaging from Bud Light, were factors in the decision, with some consumers even stating that Miller actually improved on the taste when nothing changed in the beer itself.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-32" class="reference"><a href="#cite_note-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Sponsorship">Sponsorship</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=5" title="Edit section: Sponsorship"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading4"><h4 id="Motorsport">Motorsport</h4><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=6" title="Edit section: Motorsport"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Brad_Keselowski,_2012_Kobalt_Tools_400.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg/220px-Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg" decoding="async" width="220" height="147" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg/330px-Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/0/0f/Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg/440px-Brad_Keselowski%2C_2012_Kobalt_Tools_400.jpg 2x" data-file-width="5184" data-file-height="3456" /></a><figcaption>The Miller Lite car in 2012. The car's then driver, <a href="/wiki/Brad_Keselowski" title="Brad Keselowski">Brad Keselowski</a>, won the <a href="/wiki/Sprint_Cup_Series" class="mw-redirect" title="Sprint Cup Series">Sprint Cup Series</a> title that year</figcaption></figure> <p>Miller Brewing Company began their <a href="/wiki/NASCAR" title="NASCAR">NASCAR</a> sponsorship in 1983 with driver <a href="/wiki/Bobby_Allison" title="Bobby Allison">Bobby Allison</a>, advertising the Miller High Life brand and later in 1990 with driver <a href="/wiki/Rusty_Wallace" title="Rusty Wallace">Rusty Wallace</a>, advertising the Miller Genuine Draft brand. In 1997, the company began advertising the Miller Lite brand on Wallace's #2 <a href="/wiki/Penske_Racing" class="mw-redirect" title="Penske Racing">Penske Racing</a> car. The car later earned the nickname <b>"Blue Deuce"</b>, due to its number and blue paint scheme. Wallace retired following the 2005 season, and <a href="/wiki/Kurt_Busch" title="Kurt Busch">Kurt Busch</a> was named as his replacement. Busch drove the "Blue Deuce" from 2006 to 2010. The car was driven by <a href="/wiki/Brad_Keselowski" title="Brad Keselowski">Brad Keselowski</a>, who won the <a href="/wiki/2012_NASCAR_Sprint_Cup_Series" title="2012 NASCAR Sprint Cup Series">2012 Sprint Cup Series</a> <a href="/wiki/List_of_NASCAR_Sprint_Cup_Series_champions" class="mw-redirect" title="List of NASCAR Sprint Cup Series champions">championship</a>. Molson Coors has since dropped the sponsorship from the #2 car, with the last sponsorship occurring during the <a href="/wiki/2020_Coca-Cola_600" title="2020 Coca-Cola 600">2020 Coca-Cola 600</a> and was replaced by sister company <a href="/wiki/Keystone_Light" class="mw-redirect" title="Keystone Light">Keystone Light</a> since 2021.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup> </p><p>Other promotion in <a href="/wiki/Motorsport" title="Motorsport">motorsport</a> included the sponsoring of <a href="/wiki/Don_Prudhomme" title="Don Prudhomme">Don Prudhomme</a>'s <a href="/wiki/Larry_Dixon_(drag_racer)" class="mw-redirect" title="Larry Dixon (drag racer)">Larry Dixon</a>-driven <a href="/wiki/NHRA" class="mw-redirect" title="NHRA">NHRA</a> <a href="/wiki/Top_fuel_dragster" class="mw-redirect" title="Top fuel dragster">top fuel dragster</a> from 1997 to 2007. Prior to that, Dixon was sponsored by <a href="/wiki/Miller_Genuine_Draft" class="mw-redirect" title="Miller Genuine Draft">Miller Genuine Draft</a>. Additionally, Miller Brewing sponsored the Unlimited hydroplane of R.B. "Bob" Taylor in 1984 with the U-7 "Lite All-Star", driven by Tom D'Eath. The following year, Miller switched teams and brands with the "Miller American" Unlimited hydroplane owned by Fran Muncey and Jim Lucero—which resulted in the 1985 National Championship, and APBA Gold Cup wins in 1985, 1986, and 1987, driven by Chip Hanauer. </p><p>For the first time in a video game, it was featured in <a href="/wiki/NASCAR_%2715" title="NASCAR '15">NASCAR '15</a>: Victory Edition and <a href="/wiki/NASCAR_Heat_Evolution" title="NASCAR Heat Evolution">NASCAR Heat Evolution</a> as a sponsor available to users verified to be over 21 years of age. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=7" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-abv-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-abv_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-abv_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.millercoors.com/our-beers/nutrition-facts-codes.aspx">"Beer Nutrition Facts and Codes"</a>. <i>MillerCoors</i><span class="reference-accessdate">. Retrieved <span class="nowrap">October 12,</span> 2008</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MillerCoors&rft.atitle=Beer+Nutrition+Facts+and+Codes&rft_id=http%3A%2F%2Fwww.millercoors.com%2Four-beers%2Fnutrition-facts-codes.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-FDADailyValues-2"><span class="mw-cite-backlink"><b><a href="#cite_ref-FDADailyValues_2-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFUnited_States_Food_and_Drug_Administration2024" class="citation web cs1"><a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">United States Food and Drug Administration</a> (2024). <a rel="nofollow" class="external text" href="https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">"Daily Value on the Nutrition and Supplement Facts Labels"</a>. <i>FDA</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240327175201/https://www.fda.gov/food/nutrition-facts-label/daily-value-nutrition-and-supplement-facts-labels">Archived</a> from the original on March 27, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=FDA&rft.atitle=Daily+Value+on+the+Nutrition+and+Supplement+Facts+Labels&rft.date=2024&rft.au=United+States+Food+and+Drug+Administration&rft_id=https%3A%2F%2Fwww.fda.gov%2Ffood%2Fnutrition-facts-label%2Fdaily-value-nutrition-and-supplement-facts-labels&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-NationalAcademiesPotassium-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-NationalAcademiesPotassium_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNational_Academies_of_Sciences,_Engineering,_and_MedicineHealth_and_Medicine_DivisionFood_and_Nutrition_BoardCommittee_to_Review_the_Dietary_Reference_Intakes_for_Sodium_and_Potassium2019" class="citation book cs1">National Academies of Sciences, Engineering, and Medicine; Health and Medicine Division; Food and Nutrition Board; Committee to Review the Dietary Reference Intakes for Sodium and Potassium (2019). Oria, Maria; Harrison, Meghan; Stallings, Virginia A. (eds.). <a rel="nofollow" class="external text" href="http://www.ncbi.nlm.nih.gov/books/NBK538102/"><i>Dietary Reference Intakes for Sodium and Potassium</i></a>. The National Academies Collection: Reports funded by National Institutes of Health. Washington, DC: National Academies Press (US). <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-309-48834-1" title="Special:BookSources/978-0-309-48834-1"><bdi>978-0-309-48834-1</bdi></a>. <a href="/wiki/PMID_(identifier)" class="mw-redirect" title="PMID (identifier)">PMID</a> <a rel="nofollow" class="external text" href="https://pubmed.ncbi.nlm.nih.gov/30844154">30844154</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20240509063633/https://www.ncbi.nlm.nih.gov/books/NBK538102/">Archived</a> from the original on May 9, 2024<span class="reference-accessdate">. Retrieved <span class="nowrap">June 21,</span> 2024</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft.place=Washington%2C+DC&rft.series=The+National+Academies+Collection%3A+Reports+funded+by+National+Institutes+of+Health&rft.pub=National+Academies+Press+%28US%29&rft.date=2019&rft_id=info%3Apmid%2F30844154&rft.isbn=978-0-309-48834-1&rft.au=National+Academies+of+Sciences%2C+Engineering%2C+and+Medicine&rft.au=Health+and+Medicine+Division&rft.au=Food+and+Nutrition+Board&rft.au=Committee+to+Review+the+Dietary+Reference+Intakes+for+Sodium+and+Potassium&rft_id=http%3A%2F%2Fwww.ncbi.nlm.nih.gov%2Fbooks%2FNBK538102%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20120916174544/http://www.millercoors.com/Who-We-Are/Proud-History.aspx">"MillerCoors History - MillerCoors"</a>. Archived from <a rel="nofollow" class="external text" href="http://www.millercoors.com/Who-We-Are/Proud-History.aspx">the original</a> on September 16, 2012.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=MillerCoors+History+-+MillerCoors&rft_id=http%3A%2F%2Fwww.millercoors.com%2FWho-We-Are%2FProud-History.aspx&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-5"><span class="mw-cite-backlink"><b><a href="#cite_ref-5">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.mlb.com/news/miller-lite-renews-partnership-as-brewers-beer-sponsor/c-42008126">"Miller Lite renews partnership as exclusive beer sponsor of Milwaukee Brewers"</a>. <i>MLB.com News</i>. February 26, 2013.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=MLB.com+News&rft.atitle=Miller+Lite+renews+partnership+as+exclusive+beer+sponsor+of+Milwaukee+Brewers&rft.date=2013-02-26&rft_id=https%3A%2F%2Fwww.mlb.com%2Fnews%2Fmiller-lite-renews-partnership-as-brewers-beer-sponsor%2Fc-42008126&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-6">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFDocter2012" class="citation web cs1">Docter, Cary (July 17, 2012). <a rel="nofollow" class="external text" href="https://fox6now.com/2012/07/17/packers-millercoors-extend-partnership-with-ten-year-deal/">"Packers, MillerCoors extend partnership with ten-year deal"</a>. <i>Fox 6</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Fox+6&rft.atitle=Packers%2C+MillerCoors+extend+partnership+with+ten-year+deal&rft.date=2012-07-17&rft.aulast=Docter&rft.aufirst=Cary&rft_id=https%3A%2F%2Ffox6now.com%2F2012%2F07%2F17%2Fpackers-millercoors-extend-partnership-with-ten-year-deal%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-7"><span class="mw-cite-backlink"><b><a href="#cite_ref-7">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNishimura2008" class="citation web cs1">Nishimura, Scott (May 27, 2008). <a rel="nofollow" class="external text" href="https://www.star-telegram.com/latest-news/article3822907.html">"Miller Beer continues run as exclusive Dallas Cowboys beer sponsor"</a>. <i>Star-Telegram</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Star-Telegram&rft.atitle=Miller+Beer+continues+run+as+exclusive+Dallas+Cowboys+beer+sponsor&rft.date=2008-05-27&rft.aulast=Nishimura&rft.aufirst=Scott&rft_id=https%3A%2F%2Fwww.star-telegram.com%2Flatest-news%2Farticle3822907.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-8">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nba.com/bucks/news/miller-brewing-company-introduced-founding-partner-new-bucks-arena">"Miller Brewing Company Introduced As Founding Partner Of New Bucks Arena"</a>. <i>NBA.com News</i>. 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Retrieved <span class="nowrap">April 12,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=patentimages.storage.googleapis.com&rft.atitle=U.S.+Patent+3%2C379%2C534+issued+to+Hersch+Gablinger+April+23%2C+1968+%28patent+application+filed+in+U.S.+Aug.+17%2C+1965+and+in+Switzerland+Aug.+28%2C+1964%29&rft_id=https%3A%2F%2Fpatentimages.storage.googleapis.com%2Fb1%2F1d%2Faa%2F27af4dcab157c0%2FUS3379534.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text">"The First Beer With No Carbohydrates", <i>Hartford Courant</i>, Jan. 5, 1967, p. 44</span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFSaxon2005" class="citation news cs1">Saxon, Wolfgang (December 22, 2005). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2005/12/22/obituaries/22owades.html">"Joseph L. Owades, Developer of Recipe for Light Beer, Is Dead at 86"</a>. <i>The New York Times</i><span class="reference-accessdate">. Retrieved <span class="nowrap">May 12,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Joseph+L.+Owades%2C+Developer+of+Recipe+for+Light+Beer%2C+Is+Dead+at+86&rft.date=2005-12-22&rft.aulast=Saxon&rft.aufirst=Wolfgang&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2005%2F12%2F22%2Fobituaries%2F22owades.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-SE-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-SE_13-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFGrimm" class="citation web cs1">Grimm, Lisa. <a rel="nofollow" class="external text" href="http://drinks.seriouseats.com/2012/01/beer-history-chicago-diversey-siebel-meister-brau-miller-lite-goose-island.html">"A Brief History of Beer in Chicago"</a>. <i>Serious Eats</i><span class="reference-accessdate">. Retrieved <span class="nowrap">August 21,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Serious+Eats&rft.atitle=A+Brief+History+of+Beer+in+Chicago&rft.aulast=Grimm&rft.aufirst=Lisa&rft_id=http%3A%2F%2Fdrinks.seriouseats.com%2F2012%2F01%2Fbeer-history-chicago-diversey-siebel-meister-brau-miller-lite-goose-island.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-Behind_the_Beer-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-Behind_the_Beer_14-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBrooks" class="citation web cs1">Brooks, Erik. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181016032611/https://www.millercoorsblog.com/news/born-in-chicago-raised-in-milwaukee-a-new-look-at-the-origins-of-miller-lite/">"BORN IN CHICAGO, RAISED IN MILWAUKEE: A NEW LOOK AT THE ORIGINS OF MILLER LITE"</a>. <i>Behind the Beer</i>. Archived from <a rel="nofollow" class="external text" href="https://www.millercoorsblog.com/news/born-in-chicago-raised-in-milwaukee-a-new-look-at-the-origins-of-miller-lite/">the original</a> on October 16, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">October 15,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Behind+the+Beer&rft.atitle=BORN+IN+CHICAGO%2C+RAISED+IN+MILWAUKEE%3A+A+NEW+LOOK+AT+THE+ORIGINS+OF+MILLER+LITE&rft.aulast=Brooks&rft.aufirst=Erik&rft_id=https%3A%2F%2Fwww.millercoorsblog.com%2Fnews%2Fborn-in-chicago-raised-in-milwaukee-a-new-look-at-the-origins-of-miller-lite%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-15"><span class="mw-cite-backlink"><b><a href="#cite_ref-15">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.nytimes.com/1991/03/14/business/the-media-business-advertising-bsb-loses-miller-lite-account-to-burnett.html">"B.S.B. Loses Miller Lite Account to Burnett"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. February 14, 1991<span class="reference-accessdate">. Retrieved <span class="nowrap">February 7,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+New+York+Times&rft.atitle=B.S.B.+Loses+Miller+Lite+Account+to+Burnett&rft.date=1991-02-14&rft_id=https%3A%2F%2Fwww.nytimes.com%2F1991%2F03%2F14%2Fbusiness%2Fthe-media-business-advertising-bsb-loses-miller-lite-account-to-burnett.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-16"><span class="mw-cite-backlink"><b><a href="#cite_ref-16">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFWalker2002" class="citation news cs1">Walker, Rob (December 29, 2002). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2002/12/29/magazine/the-lives-they-lived-let-there-be-lite.html">"THE LIVES THEY LIVED; Let There Be Lite"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i><span class="reference-accessdate">. Retrieved <span class="nowrap">December 4,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=THE+LIVES+THEY+LIVED%3B+Let+There+Be+Lite&rft.date=2002-12-29&rft.aulast=Walker&rft.aufirst=Rob&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2002%2F12%2F29%2Fmagazine%2Fthe-lives-they-lived-let-there-be-lite.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-17"><span class="mw-cite-backlink"><b><a href="#cite_ref-17">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMaster" class="citation web cs1">Master, The Brew Zen. <a rel="nofollow" class="external text" href="https://brewzenmaster.com/lite-vs-light/">"Lite vs. Light: Is There a Difference? - Brew Zen Master - Beer"</a><span class="reference-accessdate">. Retrieved <span class="nowrap">May 26,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Lite+vs.+Light%3A+Is+There+a+Difference%3F+-+Brew+Zen+Master+-+Beer&rft.aulast=Master&rft.aufirst=The+Brew+Zen&rft_id=https%3A%2F%2Fbrewzenmaster.com%2Flite-vs-light%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-18"><span class="mw-cite-backlink"><b><a href="#cite_ref-18">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.millerlitebrewerscollection.com/">Official Miller Lite Brewers Collection website</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20080705185024/http://millerlitebrewerscollection.com/">Archived</a> 2008-07-05 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a></span> </li> <li id="cite_note-19"><span class="mw-cite-backlink"><b><a href="#cite_ref-19">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.coldcanspodcast.com">Cold Cans</a></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.adage.com/century/campaigns.html">"TOP 100 ADVERTISING CAMPAIGNS."</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20051218052418/http://www.adage.com/century/campaigns.html">Archived</a> December 18, 2005, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a> <i>Advertising Age</i>. Accessed on July 2, 2006</span> </li> <li id="cite_note-thr-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-thr_21-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFBarnes2010" class="citation news cs1">Barnes, Mike (June 4, 2010). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20100608043851/http://www.hollywoodreporter.com/hr/content_display/film/news/e3i6f1a697eee327ba06479f5e48e173b31">"Teshome Actor Eddie Barth dies; Voiceover artist known for 1980s Miller Lite commercials"</a>. <i><a href="/wiki/The_Hollywood_Reporter" title="The Hollywood Reporter">The Hollywood Reporter</a></i>. Archived from <a rel="nofollow" class="external text" href="https://www.hollywoodreporter.com/hr/content_display/film/news/e3i6f1a697eee327ba06479f5e48e173b31">the original</a> on June 8, 2010<span class="reference-accessdate">. Retrieved <span class="nowrap">July 3,</span> 2010</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Hollywood+Reporter&rft.atitle=Teshome+Actor+Eddie+Barth+dies%3B+Voiceover+artist+known+for+1980s+Miller+Lite+commercials&rft.date=2010-06-04&rft.aulast=Barnes&rft.aufirst=Mike&rft_id=https%3A%2F%2Fwww.hollywoodreporter.com%2Fhr%2Fcontent_display%2Ffilm%2Fnews%2Fe3i6f1a697eee327ba06479f5e48e173b31&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.latimes.com/archives/la-xpm-1985-08-17-sp-2233-story.html">"Archives"</a>. <i><a href="/wiki/Los_Angeles_Times" title="Los Angeles Times">Los Angeles Times</a></i>. August 17, 1985.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Los+Angeles+Times&rft.atitle=Archives&rft.date=1985-08-17&rft_id=https%3A%2F%2Fwww.latimes.com%2Farchives%2Fla-xpm-1985-08-17-sp-2233-story.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=6Sp0ecDr7zU">YouTube</a></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.mcall.com/news/mc-xpm-1992-08-12-2872290-story.html">Groller, Keith. "Hey, Didn't You Guys Used to Be...," <i>The Morning Call</i> (Allentown, PA), Tuesday, August 11, 1992.</a> Retrieved September 26, 2022.</span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.deseret.com/2011/8/19/20210434/about-utah-bubba-smith-always-knew-right-words">Benson, Lee. "About Utah: Bubba Smith always knew right words," <i>Deseret News</i> (Salt Lake City, UT), Friday, August 19, 2011.</a> Retrieved September 26, 2022.</span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.youtube.com/watch?app=desktop&edufilter=NULL&v=IG-OvZTMuvM">"Don Carter , Miller Lite commercial"</a>. <i>youtube.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">July 31,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=youtube.com&rft.atitle=Don+Carter+%2C+Miller+Lite+commercial&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fapp%3Ddesktop%26edufilter%3DNULL%26v%3DIG-OvZTMuvM&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-27">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://findarticles.com/p/articles/mi_m3469/is_11_51/ai_61622724">"Miller revives "Miller Time" theme for Lite"</a>. <i>Modern Brewery Age</i>. 2000.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Modern+Brewery+Age&rft.atitle=Miller+revives+%22Miller+Time%22+theme+for+Lite&rft.date=2000&rft_id=http%3A%2F%2Ffindarticles.com%2Fp%2Farticles%2Fmi_m3469%2Fis_11_51%2Fai_61622724&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> <li id="cite_note-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-28">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.uiowa.edu/~commstud/adclass/dick/dick.html">"See Dick Make Ads"</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20061106022805/http://www.uiowa.edu/~commstud/adclass/dick/dick.html">Archived</a> 2006-11-06 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>. University of Iowa Department of Communication. Accessed on July 2, 2006</span> </li> <li id="cite_note-29"><span class="mw-cite-backlink"><b><a href="#cite_ref-29">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://www.usatoday.com/money/advertising/2003-01-14-beer_x.htm">"Miller Lite's 'Catfight' ad angers some viewers.</a>" <i>USA Today.</i> Accessed on July 2, 2006</span> </li> <li id="cite_note-30"><span class="mw-cite-backlink"><b><a href="#cite_ref-30">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://www.adweek.com/aw/creative/best_spots_06/0506_08.jsp">Miller Lite | "Unopened Beer"</a>. <i>AdWeek.</i> Accessed on July 2, 2006</span> </li> <li id="cite_note-31"><span class="mw-cite-backlink"><b><a href="#cite_ref-31">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20140904235220/http://www.businessweek.com/articles/2014-09-02/miller-lite-revives-old-white-label-in-brand-wide-redesign">Miller Lite Brings Back Its White Label, Possibly Also Its Mojo</a> <a href="/wiki/Bloomberg_Businessweek" title="Bloomberg Businessweek">Bloomberg Businessweek</a> (09/02/2014)</span> </li> <li id="cite_note-32"><span class="mw-cite-backlink"><b><a href="#cite_ref-32">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="http://consumerist.com/2014/09/02/people-really-think-miller-lite-in-vintage-style-cans-tastes-better/">People Really Think Miller Lite In Vintage-Style Cans Tastes Better</a> <i>Consumerist</i> (09/02/2014)</span> </li> <li id="cite_note-33"><span class="mw-cite-backlink"><b><a href="#cite_ref-33">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://racer.com/2021/01/28/miller-lite-out-keystone-lite-in-for-keselowski/">"Miller Lite out, Keystone Light in for Keselowski"</a>. January 28, 2021.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Miller+Lite+out%2C+Keystone+Light+in+for+Keselowski&rft.date=2021-01-28&rft_id=https%3A%2F%2Fracer.com%2F2021%2F01%2F28%2Fmiller-lite-out-keystone-lite-in-for-keselowski%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AMiller+Lite" class="Z3988"></span></span> </li> </ol></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Miller_Lite&action=edit&section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid 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data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Miller_Lite" class="extiw" title="commons:Category:Miller Lite">Miller Lite</a></span>.</div></div> </div> <ul><li><a rel="nofollow" class="external text" href="https://www.millerlite.com/home">Official website</a></li> <li><a rel="nofollow" class="external text" href="https://web.archive.org/web/20070929111529/http://www.mysanantonio.com/business/stories/MYSA073105.6R.sunmillertimeline.1be3391f.html"><i>Important dates in the history of Miller Brewing Co.</i></a> <i>San Antonio Express-News</i>.</li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output 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href="/wiki/Template:Molson_Coors_Beverage_Company" title="Template:Molson Coors Beverage Company"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Molson_Coors_Beverage_Company" title="Template talk:Molson Coors Beverage Company"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Molson_Coors_Beverage_Company" title="Special:EditPage/Template:Molson Coors Beverage Company"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Molson_Coors" style="font-size:114%;margin:0 4em"><a href="/wiki/Molson_Coors" title="Molson Coors">Molson Coors</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_Molson_Coors_brands" title="List of Molson Coors brands">Brands</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Blue_Moon_(beer)" title="Blue Moon (beer)">Blue Moon</a></li> <li><a href="/wiki/Carling_Brewery" title="Carling Brewery">Carling</a> <ul><li><a href="/wiki/Carling_Black_Label" title="Carling Black Label">Black Label</a></li></ul></li> <li><a href="/wiki/Coors_Brewing_Company" title="Coors Brewing Company">Coors</a> <ul><li><a href="/wiki/Coors_Light" title="Coors Light">Light</a></li></ul></li> <li><a href="/wiki/Cuauht%C3%A9moc_Moctezuma_Brewery#Sol" title="Cuauhtémoc Moctezuma Brewery">Cerveza Sol</a></li> <li><a href="/wiki/Keystone_(beer_brand)" title="Keystone (beer brand)">Keystone</a></li> <li><a href="/wiki/Killian%27s" title="Killian's">Killian's</a></li> <li><a href="/wiki/Molson_Canadian" title="Molson Canadian">Molson Canadian</a> <ul><li><a href="/wiki/Molson_Canadian_67" class="mw-redirect" title="Molson Canadian 67">67</a></li></ul></li> <li>Redd's Apple Ale</li> <li><a href="/wiki/Saint_Archer_Brewing" title="Saint Archer Brewing"> Saint Archer</a></li> <li><a href="/wiki/Sharp%27s_Brewery" title="Sharp's Brewery">Sharp's</a></li> <li><a href="/wiki/Stones_Bitter" title="Stones Bitter">Stones Bitter</a></li></ul> </div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="Miller_Brewing" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Miller_Brewing_Company" title="Miller Brewing Company">Miller <br />Brewing</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hamm%27s_Brewery" title="Hamm's Brewery">Hamm's Beer</a></li> <li><a href="/wiki/Mickey%27s" title="Mickey's">Mickey's</a></li> <li><a href="/wiki/Miller_Brewing_Company#Brands" title="Miller Brewing Company">Miller Genuine Draft</a></li> <li><a href="/wiki/Miller_Brewing_Company#Brands" title="Miller Brewing Company">Miller64</a></li> <li><a href="/wiki/Miller_Brewing_Company#Brands" title="Miller Brewing Company">Miller High Life</a></li> <li><a class="mw-selflink selflink">Miller Lite</a></li> <li><a href="/wiki/Milwaukee%27s_Best" title="Milwaukee's Best">Milwaukee's Best</a></li> <li><a href="/wiki/Olde_English_800" title="Olde English 800">Olde English 800</a></li> <li><a href="/wiki/Red_Dog_(beer)" title="Red Dog (beer)">Red Dog</a></li> <li><a href="/wiki/Steel_Reserve" title="Steel Reserve">Steel Reserve</a></li> <li><a href="/wiki/Henry_Weinhard%27s" title="Henry Weinhard's">Henry Weinhard's</a></li> <li><a href="/wiki/Jacob_Leinenkugel_Brewing_Company" class="mw-redirect" title="Jacob Leinenkugel Brewing Company">Leinenkugel</a></li></ul> </div></td></tr></tbody></table><div> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="SABMiller_(defunct)" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:SABMiller" title="Template:SABMiller"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:SABMiller" title="Template talk:SABMiller"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:SABMiller" title="Special:EditPage/Template:SABMiller"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="SABMiller_(defunct)" style="font-size:114%;margin:0 4em"><a href="/wiki/SABMiller" title="SABMiller">SABMiller</a> (defunct)</div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/SABMiller_brands#SAB_brands" title="SABMiller brands">Beer</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;">Africa</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/South_African_Breweries" title="South African Breweries">South African Breweries</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Carling" class="mw-redirect" title="Carling">Carling Black Label</a></li> <li><a href="/wiki/Castle_Brewery" title="Castle Brewery">Castle Lager</a><sup>F</sup></li> <li>Castle Lite</li> <li>Castle Milk Stout</li> <li>Hansa</li> <li>Hansa Marzen Gold</li> <li>Hansa Pilsener</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Kgalagadi_Breweries_Limited" title="Kgalagadi Breweries Limited">Kgalagadi Breweries Limited</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>St Louis Lager<sup>F</sup></li> <li>St Louis Export</li> <li>Ohlssons Lager</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Intafact_Beverages_Limited" title="Intafact Beverages Limited">Intafact Beverages Limited</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Hero Lager</li> <li>Eagle Lager</li> <li>Castle Milk Stout</li> <li>Grand Malt</li> <li>Beta Malt</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/International_Breweries_plc" title="International Breweries plc">International Breweries plc</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Trophy Lager</li> <li>Trophy Black Lager</li> <li>BETAMALT</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Nile_Breweries_Limited" title="Nile Breweries Limited">Nile Breweries Limited</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Chairman’s Extra Strong Beer</li> <li>Club Pilsener</li> <li>Eagle Extra Lager</li> <li>Eagle Lager</li> <li>Nile Gold Crystal Malt Lager</li> <li>Nile Special</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Cervejas_de_Mo%C3%A7ambique" title="Cervejas de Moçambique">Cervejas de Moçambique</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>2M</li> <li>Laurentina Clara</li> <li>Laurentina Premium</li> <li>Laurentina Preta</li> <li>Manica</li> <li>Raiz</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Tanzania_Breweries_Limited" title="Tanzania Breweries Limited">Tanzania Breweries Limited</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Kilimanjaro</li> <li>Safari</li> <li>Ndovu Special Malt</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Southern_Sudan_Beverages_Limited" title="Southern Sudan Beverages Limited">Southern Sudan Beverages Limited</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>White Bull</li> <li>Nile Special</li> <li>Club Pilsener</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Balimi Extra Lager</li> <li>Barons</li> <li>Bohlinger’s Lager</li> <li>Chibuku</li> <li>Club Premium Lager</li> <li>Club Shandy</li> <li>Golden Pilsener</li> <li>Lion Lager</li> <li>Maluti Premium Lager</li> <li>Mosi</li> <li>N’GOLA<sup>F</sup></li> <li>Rhino Lager</li> <li>Sibebe</li> <li>Stone Strong Lager</li> <li>Zambezi Lager</li> <li>Zambezi Lite Lager</li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;">Asia and<br />Oceania</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/CR_Snow" title="CR Snow">CR Snow</a><sup>1</sup></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Huadan Dry Beer</li> <li>Löwen</li> <li>New Three Star</li> <li>Shengquan</li> <li>Singo</li> <li><a href="/wiki/Snow_beer" class="mw-redirect" title="Snow beer">Snow</a><sup>F</sup></li> <li>Zero</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Foster%27s_Group" title="Foster's Group">Foster's Group</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Carlton_%26_United_Breweries" title="Carlton & United Breweries">Carlton & United Breweries</a> <ul><li><a href="/wiki/Carlton_Draught" title="Carlton Draught">Carlton Draught</a></li> <li><a href="/wiki/Crown_Lager" title="Crown Lager">Crown Lager</a></li> <li><a href="/wiki/Crown_Pilsner" class="mw-redirect" title="Crown Pilsner">Crown Pilsner</a></li> <li><a href="/wiki/Foster%27s_Lager" title="Foster's Lager">Foster's</a></li> <li><a href="/wiki/Melbourne_Bitter" title="Melbourne Bitter">Melbourne Bitter</a></li> <li><a href="/wiki/NT_Draught" title="NT Draught">NT Draught</a></li> <li><a href="/wiki/Resch%27s" title="Resch's">Resch's</a></li> <li><a href="/wiki/Victoria_Bitter" title="Victoria Bitter">Victoria Bitter</a></li></ul></li> <li><a href="/wiki/Cascade_Brewery" title="Cascade Brewery">Cascade Brewery</a></li> <li><a href="/wiki/Matilda_Bay_Brewing_Company" title="Matilda Bay Brewing Company">Matilda Bay Brewing Company</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Haywards 2000</li> <li>Haywards 5000<sup>F</sup></li> <li>Haywards Black</li> <li>Indus Pride</li> <li>Knock Out</li> <li>Royal Challenge Premium Lager</li> <li>Zorok</li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;">Europe</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/SABMiller_brands#Dreher_Brewery" title="SABMiller brands">Dreher Sörgyárak</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Arany Ászok</li> <li>Dreher 24</li> <li>Dreher Bak</li> <li>Dreher Classic<sup>F</sup></li> <li>Dreher Premium</li> <li>Kőbányai Sör</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Kompania_Piwowarska" title="Kompania Piwowarska">Kompania Piwowarska</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Dębowe Mocne</li> <li>Gingers</li> <li>Książęce Tyskie</li> <li>Lech Free</li> <li>Lech Lite</li> <li>Lech Mocny</li> <li>Lech Pils</li> <li><a href="/wiki/Lech_Premium" class="mw-redirect" title="Lech Premium">Lech Premium</a></li> <li><a href="/wiki/Tyskie" title="Tyskie">Tyskie</a><sup>F</sup></li> <li>Tyskie Gronie</li> <li>Wojak</li> <li><a href="/wiki/%C5%BBubr_(beer)" title="Żubr (beer)">Żubr</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Pilsner_Urquell_Brewery" title="Pilsner Urquell Brewery">Plzeňský Prazdroj</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Pilsner_Urquell" title="Pilsner Urquell">Pilsner Urquell</a><sup>F</sup><sup>G</sup></li> <li><a href="/wiki/Gambrinus_(beer)" title="Gambrinus (beer)">Gambrinus</a><sup>F</sup></li> <li><a href="/wiki/Velkopopovick%C3%BD_Kozel" title="Velkopopovický Kozel">Velkopopovický Kozel</a><sup>F</sup></li> <li><a href="/wiki/Radegast_(beer)" title="Radegast (beer)">Radegast</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Ursus_Breweries" title="Ursus Breweries">Ursus Breweries</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Azuga</li> <li>Ciucaș</li> <li>Stejar</li> <li><a href="/wiki/Ursus_Breweries#Timisoreana" title="Ursus Breweries">Timișoreana</a></li> <li><a href="/wiki/Ursus_Breweries" title="Ursus Breweries">Ursus Premium</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;">Other</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Dorada</li> <li>Dorada Especial</li> <li>Dorada Sin</li> <li>Essa</li> <li>Moya Kaluga</li> <li>Šariš Dark</li> <li>Šariš Premium</li> <li>Šariš Light</li> <li>Siroco by Tropical</li> <li>Smädný Mních</li> <li><a href="/wiki/Topvar" title="Topvar">Topvar</a></li> <li>Tri Bogatyrya Svetloye</li> <li>Tropical</li> <li>Tropical Premium</li> <li>Velkopopovický Kozel</li> <li>Velkopopovický Kozel Cerny</li> <li>Velkopopovický Kozel Premium</li> <li>Velkopopovický Kozel Světlý</li> <li>Zolotaya Bochka Klassicheskoye<sup>F</sup></li> <li>Zolotaya Bochka Platinovoe</li> <li>Zolotaya Bochka Razlyvnoe</li> <li>Zolotaya Bochka Svetloye</li> <li>Zolotaya Bochka Vyderzhannoye</li> <li>Żubr</li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;">North America<br />(<a href="/wiki/MillerCoors" title="MillerCoors">MillerCoors</a><sup>2</sup>)</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Miller_Brewing_Company" title="Miller Brewing Company">Miller Brewing<br /> Company</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hamm%27s_Brewery" title="Hamm's Brewery">Hamm's Beer</a></li> <li><a href="/wiki/Hamm%27s_Brewery" title="Hamm's Brewery">Hamm's Golden Draft</a></li> <li><a href="/wiki/Hamm%27s_Brewery" title="Hamm's Brewery">Hamm's Special Light</a></li> <li>Icehouse</li> <li><a href="/wiki/Mickey%27s" title="Mickey's">Mickey's</a></li> <li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Miller Chill</a></li> <li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Miller Genuine Draft</a><sup>F</sup><sup>G</sup> <ul><li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">MGD 64</a></li> <li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Light</a></li> <li><a class="mw-selflink selflink">Miller Lite</a><sup>F</sup></li></ul></li> <li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Miller High Life</a><sup>F</sup></li> <li><a href="/wiki/Milwaukee%27s_Best" title="Milwaukee's Best">Milwaukee's Best</a> <ul><li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Ice</a></li> <li><a href="/wiki/Miller_Brewing_Company#Miller_family" title="Miller Brewing Company">Light</a></li></ul></li> <li><a href="/wiki/Olde_English_800" title="Olde English 800">Olde English 800</a></li> <li><a href="/wiki/Red_Dog_(beer)" title="Red Dog (beer)">Red Dog</a></li> <li>SouthPaw Light</li> <li><a href="/wiki/Steel_Reserve" title="Steel Reserve">Steel Reserve</a></li> <li>St. Louis</li> <li><a href="/wiki/Henry_Weinhard%27s" title="Henry Weinhard's">Henry Weinhard's</a> <small>(Belgian Style Wheat</small></li> <li><small>Blonde</small></li> <li><small>Blue Boar Pale Ale</small></li> <li><small>Classic Dark</small></li> <li><small>Hefeweizen</small></li> <li><small>India Pale Ale</small></li> <li><small>Private Reserve)</small></li> <li><a href="/wiki/Jacob_Leinenkugel_Brewing_Company" class="mw-redirect" title="Jacob Leinenkugel Brewing Company">Jacob Leinenkugel</a> <small>(Amber Light</small></li> <li><small>Berry Weiss</small></li> <li><small>Big Butt Doppelbock</small></li> <li><small>Creamy Dark Lager</small></li> <li><small>Honey Weiss</small></li> <li><small>Light</small></li> <li><small>Oktoberfest</small></li> <li><small>Original</small></li> <li><small>Red Lager</small></li> <li><small>Summer Shandy)</small></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Molson_Coors" title="Molson Coors">Molson Coors<br />Brewing Company</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Blue_Moon_(beer)" title="Blue Moon (beer)">Blue Moon</a><sup>F</sup></li> <li><a href="/wiki/Coors_Brewing_Company" title="Coors Brewing Company">Coors</a></li> <li><a href="/wiki/Coors_Light" title="Coors Light">Coors Light</a><sup>F</sup></li> <li><a href="/wiki/Killian%27s" title="Killian's">Killian's</a></li> <li><a href="/wiki/Molson_Canadian" title="Molson Canadian">Molson Canadian</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/w/index.php?title=Saint_Archer_Brewing_Company&action=edit&redlink=1" class="new" title="Saint Archer Brewing Company (page does not exist)">Saint Archer Brewing Company</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:9em;text-align: left;background-color: #eee;">South America</th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Backus_and_Johnston" class="mw-redirect" title="Backus and Johnston">Backus and Johnston</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Backus_and_Johnston#Beers" class="mw-redirect" title="Backus and Johnston">Arequipeña</a></li> <li>Cristal</li> <li><a href="/wiki/Backus_and_Johnston#Beers" class="mw-redirect" title="Backus and Johnston">Cusqueña</a></li> <li>Cusqueña Light</li> <li>Cusqueña Malta</li> <li>Callao</li> <li>Polar</li> <li><a href="/wiki/Trujillo_(beer)" title="Trujillo (beer)">Trujillo</a></li> <li><a href="/wiki/Backus_and_Johnston#Beers" class="mw-redirect" title="Backus and Johnston">San Juan</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/Bavaria_Brewery_(Colombia)" title="Bavaria Brewery (Colombia)">Bavaria Brewery</a></th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Águila</a><sup>F</sup></li> <li>Aguila Light</li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Águila Light</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Brava</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Club Colombia</a><sup>F</sup></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Costeñita</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Costeña</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Leona</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Pilsen</a></li> <li><a href="/wiki/Bavaria_Brewery_(Colombia)#Beers" title="Bavaria Brewery (Colombia)">Poker</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;"><a href="/wiki/SABMiller_brands#Cerveceria_Hondureña_(Hondurean_Brewery)" title="SABMiller brands">Cerveceria Hondureña</a></th><td class="navbox-list-with-group navbox-list navbox-odd" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Barena</li> <li>Imperial<sup>F</sup></li> <li>Port-Royal</li> <li>Salva-Vida</li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:10em;text-align: left;background-color: #eee;">Other</th><td class="navbox-list-with-group navbox-list navbox-even" style="padding:0"><div style="padding:0 0.25em"> <ul><li>Atlas</li> <li>Balboa</li> <li>Barena</li> <li>Club Premium Lager</li> <li>Conquer</li> <li>Dorada</li> <li>Golden Light</li> <li>Pilsener</li> <li>Pilsener Lite</li> <li>Regia Extra</li> <li>Suprema</li></ul> </div></td></tr></tbody></table><div></div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/SABMiller_brands#Non-beer_brands" title="SABMiller brands">Non-beer</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li>Blakes & Doyle</li> <li>Brutal Fruit</li> <li><a href="/wiki/Coca-Cola_Beverages_Africa" title="Coca-Cola Beverages Africa">Coca-Cola Beverages Africa</a></li> <li><a href="/wiki/Crispin_Hard_Cider_Company" title="Crispin Hard Cider Company">Crispin Hard Cider Company</a> <ul><li><a href="/wiki/Fox_Barrel_Cider" class="mw-redirect" title="Fox Barrel Cider">Fox Barrel Cider</a></li></ul></li> <li><a href="/wiki/Frisco_(drink)" title="Frisco (drink)">Frisco</a></li> <li>Fusion</li> <li><a href="/wiki/Guaran%C3%A1_(beverage)" class="mw-redirect" title="Guaraná (beverage)">Guaraná</a></li> <li><a href="/wiki/Cougar_Bourbon" title="Cougar Bourbon">Cougar Bourbon</a></li> <li><a href="/wiki/Backus_and_Johnston#Bottled_water" class="mw-redirect" title="Backus and Johnston">San Mateo</a></li> <li>Sarita</li> <li>Skelter's Straight</li> <li><a href="/wiki/Viva_(beverage)" class="mw-redirect" title="Viva (beverage)">Viva</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Other</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/SAB_World_of_Beer" title="SAB World of Beer">SAB World of Beer</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><small><sup>F</sup><i>Flagship brands</i> <sup>G</sup><i>Global brands</i> <sup>1</sup><i>Joint venture between SABMiller (49%) and <a href="/wiki/China_Resources_Enterprises" class="mw-redirect" title="China Resources Enterprises">China Resources Enterprises</a> (51%)</i> <sup>2</sup><i>Joint venture between SABMiller (58%) and <a href="/wiki/Molson_Coors_Brewing_Company" class="mw-redirect" title="Molson Coors Brewing Company">Molson Coors Brewing Company</a> (42%)</i></small><br /><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, 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