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ソフトがビジネスをドライブする--CAが力説する“アプリケーション経済”の重要性 - ZDNET Japan
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Technologiesは年次コンファレンス「CA World'14」を開催。今回のコンファレンスでCAが強調したのは、アプリケーションを通じて新たなビジネス領域を拡大する「アプリケーションエコノミー」の重要性だ。"> <meta property="og:url" content="https://japan.zdnet.com/article/35056669/"> <meta property="og:image" content="https://japan.zdnet.com/storage/2014/11/17/b41a43563aa2ca34235bbe99bfa979eb/1114_ca_suzuki_05.JPG"> <meta property="og:site_name" content="ZDNET Japan"> <meta property="article:published_time" content="2014-11-17T18:44:00+09:00"/> <meta property="article:modified_time" content="2014-11-20T19:11:52+09:00"/> <meta name="cXenseParse:pageclass" content="article" /> <meta property="cXenseParse:author" content="鈴木恭子" data-separator="," /> <meta name="cXenseParse:ash-category" content="development,software" data-separator="," /> <meta name="cXenseParse:ash-subcategory" content="analysis" data-separator="," /> <meta name="cXenseParse:ash-tag" content="CA World" data-separator="," /> <meta name="robots" content="max-image-preview:large"> <meta property="article:publisher" 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data-url_after_login="https://s.japan.zdnet.com/membership/login/?layout=dialog&next=68747470733a2f2f6a6170616e2e7a646e65742e636f6d2f61727469636c652f33353035363636392f23636c69705f6c696e6b"> <div class="article-header-primary"> <div class="article-header-thumb"><img src="/storage/2014/11/17/b41a43563aa2ca34235bbe99bfa979eb/t/584/438/d/1114_ca_suzuki_05.JPG" alt=""></div> <div class="article-header-ttl"> <span class="article-header-label">CA World'14</span> <h1 id="story_title_disp">ソフトがビジネスをドライブする--CAが力説する“アプリケーション経済”の重要性</h1> </div> </div> <div class="article-header-meta"> <p>鈴木恭子</p> <p>2014-11-17 18:44</p> </div> </div> </header> <div class="pg-mod"> <div class="article-sns"> <ul class="article-sns-btn"> <li class="fb"><div class="fb-root"></div> <div class="fb-share-button" data-href="https://japan.zdnet.com/article/35056669/" data-layout="button_count" data-size="small"> <a target="_blank" 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TagProvider.displayAd('7920_9405')}catch(err){}</script></div><div id="7921_9405"><script type="text/javascript">try{ TagProvider.displayAd('7921_9405')}catch(err){}</script></div><div id="7922_9405"><script type="text/javascript">try{ TagProvider.displayAd('7922_9405')}catch(err){}</script></div><div id="7923_9405"><script type="text/javascript">try{ TagProvider.displayAd('7923_9405')}catch(err){}</script></div> </ul> </div> <!-- //ad_text --> <div class="article-contents"> <!--// article_start //--> <!-- cxenseparse_start --> <p> 米CA Technologiesは11月9~12日の4日間、ネバダ州ラスベガスで同社の年次コンファレンス「CA World'14」を開催した。「Transform your business with software.(ソフトウェアでビジネスを改革する)」をテーマに掲げた今回は、世界54カ国から約4500人を超えるパートナー企業やユーザー企業が参加。日本からも約20人が参加したという。 </p><p> 今回のコンファレンスでCAが強調したのは、アプリケーションを通じて新たなビジネス領域を拡大する「アプリケーションエコノミー」の重要性だ。 </p><p> 初日の基調講演に登壇した同社最高経営責任者(CEO)のMichael Gregoire氏は「アプリケーションエコノミーは、既存のビジネスや社会、企業と顧客の関係性を根本から変革するものだ」と訴求。業種業界を問わず、すべての企業が「アプリケーションエコノミー」に対応するビジネスモデルにシフトしなければ、生き残れないと語りかけた。 </p> <newselement> <div class='center' style='width:620px'> <img src='/storage/2014/11/17/6a33c71f79317a146e02721d9f941637/141114_ca_1.jpg' width='620px' alt='Michael Gregoire氏'><br> CA TechnologiesでCEOを務めるMichael Gregoire(マイケル・グレゴア)氏 </div> </newselement> <h2> NIKEはソフトウェア企業 </h2><p> 「今後10年間で、ネットに接続するデバイスの80%がモバイルになると予測されている。そのような状況では、(モバイル環境で利用する)アプリケーションがビジネスルールを再構築する。今や顧客のロイヤリティは、ブランド名や製品、サービスによって得られるものではない。顧客が望んでいるのは、アプリケーション(ソフトウェア)を通じて提供される一貫したユーザー体験だ。あらゆる業種の企業でも、その商品やサービスはソフトウェアを基盤に提供される。もはや、すべての企業はソフトウェア企業だ」(Gregoire氏) </p><p> 7月からCAは「Business, rewritten by software(ビジネスはソフトウェアで書き換えられる)」をスローガンに掲げている。ビジネスをサポートする役割を担っていたソフトウェア(アプリケーション)は今後、エンドユーザーに直接アプローチする存在となり、ソフトウェアがビジネスのイニシアチブを握るというのが、CAの描く将来像だ。 </p><p> 「例えば、スポーツメーカーのNIKEを考えてほしい。<a href="http://japan.zdnet.com/tag/%E3%82%A6%E3%82%A7%E3%82%A2%E3%83%A9%E3%83%96%E3%83%AB/">ウェアラブル</a>デバイスからデータを収集し、アプリケーションと連携させて運動量や体調を可視化するサービスを提供している。ソフトウェアによりNIKEは、データ活用型スポーツブランドに進化した。こうしたビジネスモデルのシフトは今後、あらゆる分野で加速していく」(Gregoire氏) </p><p> 実際、アプリケーションエコノミーは急速に拡大している。ある調査によると、今後2年間で現在の3~4倍にあたる800億ドル以上の市場規模に達すると予測されている。その際にカギとなるのが、アプリケーションを通じて収集されるデータと企業の基幹システムに格納されているデータをシームレスかつ安全に連携させるソリューションであり、アプリケーションを短期間で開発、展開できる環境だ。 </p><p> 近年、CAは自社製品のポートフォリオを再構成している。長年、メインフレーム運用管理系ソフトウェアを中心事業とし、買収によってポートフォリオを拡充してきたが、「DevOps」「セキュリティ」「マネジメントクラウド」の3分野に製品を集約した。現在、CAは1000人超のエンジニアを擁し、スピードを最優先にソフトウェア開発に取り組んでいるという。 </p><p> 今回の基調講演でGregoire氏は“New CA”という単語を繰り返した。それは今後、同社が「DevOps」「セキュリティ」「マネジメントクラウド」を柱に、顧客のアプリケーションエコノミーを支援していく方針を明確に打ち出した証とも言える。 </p> <!-- cxenseparse_end --> <!--// article_end //--> </div> <div id="gtm-trigger-article-read-complete" style="width:1px; height:1px;"></div> <div class="pg-mod"> <div class="article-pagination"> <div class="article-pagination-next "> <p> <a href="/article/35056669/2/" data-ga_category="zd_article_pagination" data-ga_label="next_page_title">アプリケーションエコノミーを支える3本柱</a> </p> </div><!-- pagination --> <ul class="pagination"> <li class="current"><span class="txt-red">1</span></li> <li> <a 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