Marketing Strategies for Brokers to Generate Leads

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D5612AQH958Rx18GmKQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721174734299?e=2147483647&v=beta&t=6t5-pr-ia-0b5xv32gzPAMIhvArYVajgWBauJXhATbs" fetchpriority="high" data-embed-id="cover-image" alt="Mix and Match Marketing Strategies: A Guide for Brokers to Experiment and Generate Leads"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">Mix and Match Marketing Strategies: A Guide for Brokers to Experiment and Generate Leads</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" 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base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://ph.linkedin.com/company/lamudi-philippines" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Lamudi Philippines </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D560BAQGhZWeNpv9KmQ/company-logo_100_100/company-logo_100_100/0/1686718360819/lamudi_philippines_logo?e=2147483647&v=beta&t=cEmC-aHubz-7xYsp26e9ZEwEL7p7QiCXZxNYDXWPF6o" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Lamudi Philippines"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Lamudi Philippines </h3>   <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published May 24, 2024 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fmix-match-marketing-strategies-guide-brokers-experiment-9vmvc&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Brokers nowadays find new and innovative ways to generate leads and stand out in a sea of competition. In today’s digital age, mix-and-match marketing strategies offer versatile techniques for brokers to experiment and reach their target audience. By combining traditional and digital methods, brokers can increase their visibility, reach a broader target audience, and generate more leads.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="font-[700]">Mix-and-match marketing</span><span class> is a great strategy because it allows brokers to experiment with different techniques. After all, what works for one broker might not work for another. It’s all about finding the winning combination that suits you. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Traditional Marketing Strategies</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Flyering:</span><span class> Flyering may be one of the most common real estate marketing strategies, but it’s valuable when used well. Select target locations, design eye-catching and informative flyers, and offer incentives to maximize your efforts. </span></li> <li><span class="font-[700]">Print Advertising:</span><span class> Print ads may have been a lesser priority in the digital age, but a well-designed and strategic print ad can catch the attention of potential clients. </span></li> <li><span class="font-[700]">Vehicle Branding:</span><span class> Vehicle branding acts like a moving billboard, generating brand awareness while capturing the attention of potential clients who come across the vehicle.</span></li> <li><span class="font-[700]">Networking Events:</span><span class> Industry events like the </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elamudi%2Ecom%2Eph%2Fpropertyfair%2F&urlhash=dvJ2&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Lamudi Property Fair </a></span><span class> and gatherings like </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elamudi%2Ecom%2Eph%2Facademy%2F&urlhash=xj2m&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>Lamudi Academy </a></span><span class> sessions offer face-to-face interactions with potential clients. These in-person events can also help expand a broker’s network and generate leads through personal connections.</span></li> <li><span class="font-[700]">Public Speaking:</span><span class> Local seminars, workshops, and real estate-related events allow brokers to showcase their expertise and potentially reach out to their target audience. </span></li> </ul> </span> </p> </div> <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__after"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/12-marketing-strategies-you-could-employ-drive-1f"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQH2QJVMqzSRLQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1686747946746?e=2147483647&v=beta&t=_UbwAPfWJkU6kFf_pyYadG8iDLnjYddmmKMNFhQni7c"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">12 marketing strategies you could employ to drive…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Manlitics B2B ITES </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/12-marketing-strategies-you-could-employ-drive"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D12AQFDwfBm8y14mA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1677688385529?e=2147483647&v=beta&t=w6NFdj4BEYJ0HHbkrYaZBibwYAos1vlcNFoLa0uGV4Q"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">12 marketing strategies you could employ to drive…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Manlitics B2B ITES </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/marketing-kpis-choose-wisely-tracy-borreson"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQH3nAT9s7qgRA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1688408890626?e=2147483647&v=beta&t=YEq5NseV5cS6K-drcttz8coc68uaBkfJCIhOdXam0uI"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Marketing KPI's: Choose Wisely</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Tracy Borreson </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 year ago </span> </div> </a>  </div> </div> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Online Marketing Strategies</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-[700]">Social Media Marketing:</span><span class> In today’s digital landscape, brokers need a solid online presence through social media platforms. Create compelling content, foster community interaction, and showcase your expertise on different platforms to attract leads.</span></li> <li><span class="font-[700]">Content Marketing:</span><span class> Content marketing helps establish your reputation as an industry expert, creating a sense of trust among potential clients. Share and offer valuable content, such as real estate trends, articles, or podcasts, so you can become a reliable resource for colleagues and potential leads.</span></li> <li><span class="font-[700]">Email Marketing:</span><span class> Use automation tools to streamline your email marketing efforts, creating personalized and targeted campaigns to offer valuable content and updates. </span></li> <li><span class="font-[700]">Influencer Marketing:</span><span class> Influencer marketing is one of the most popular online strategies. Brokers can collaborate with industry influencers to leverage their credibility and following, enhancing their brand visibility to attract leads. </span></li> <li><span class="font-[700]">Video Marketing:</span><span class> Brokers can use video marketing to create short, engaging videos that offer insights and showcase their expertise. </span></li> </ul> </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Learn more about </span><span class><a href="https://www.linkedin.com/redir/redirect?url=https%3A%2F%2Fwww%2Elamudi%2Ecom%2Eph%2Fjournal%2Fmix-match-strategies-generate-leads%2F&urlhash=2uLp&trk=article-ssr-frontend-pulse_little-text-block" target="_blank" data-tracking-control-name="article-ssr-frontend-pulse_little-text-block" data-tracking-will-navigate data-test-link>mix-and-match marketing strategies </a></span><span class> and how brokers can combine them to create an effective strategy to attract leads.</span> </p> 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