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title="Breakfast Briefing stock art"><img alt="Breakfast Briefing stock art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v1-Tuesday_38.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907782/breakfast-briefing-5-things-pr-pros-know-tuesday-morning" data-url="https://www.prweek.com/article/1907782" data-id="1907782" title="Breakfast Briefing: 5 things for PR pros to know on Tuesday morning">Breakfast Briefing: 5 things for PR pros to know on Tuesday morning</a> </h3> <span class="byline"> By Frank Washkuch, February 25, 2025 </span> <p>PRWeek Sports Conference tomorrow; MSL makes corporate reputation hire; Unilever CEO out in surprising move.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907768/salvador-tech-brings-red-lorry-yellow-lorry-us-pr-aor" title="shield Lock key pixel screen Blue pixel locks. shield with key inside on blue background The concept of cybersecurity the Internet"><img alt="shield Lock key pixel screen Blue pixel locks. shield with key inside on blue background The concept of cybersecurity the Internet" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/cybersecurity_G_RF_PRW_2180419823.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907768/salvador-tech-brings-red-lorry-yellow-lorry-us-pr-aor" data-url="https://www.prweek.com/article/1907768" data-id="1907768" title="Salvador Tech brings on Red Lorry Yellow Lorry as US PR AOR">Salvador Tech brings on Red Lorry Yellow Lorry as US PR AOR</a> </h3> <span class="byline"> By Diana Bradley, February 25, 2025 </span> <p>Red Lorry Yellow Lorry is the cybersecurity vendor’s only external agency partner.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907689/flowers-communications-group-ups-jasmine-flowers-mazyck-brinton-flowers-managing-partners" title="L-R: Brinton Flowers and Jasmine Flowers Mazyck. (Tarik Dennie for Rikureels Studios). "><img alt="L-R: Brinton Flowers and Jasmine Flowers Mazyck. (Tarik Dennie for Rikureels Studios). " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/FCG_Leaders_UWP_PRW.JPG" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907689/flowers-communications-group-ups-jasmine-flowers-mazyck-brinton-flowers-managing-partners" data-url="https://www.prweek.com/article/1907689" data-id="1907689" title="Flowers Communications Group ups Jasmine Flowers Mazyck, Brinton Flowers to managing partners">Flowers Communications Group ups Jasmine Flowers Mazyck, Brinton Flowers to managing partners</a> </h3> <span class="byline"> By Jess Ruderman, February 25, 2025 </span> <p>In the newly created roles, the duo will collaborate across the business, reporting to founder and chairman Michelle Flowers Welch.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907678/msl-us-hires-nicole-messier-corporate-reputation-md" title="Headshot of Nicole Messier"><img alt="Headshot of Nicole Messier" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Nicole-Messier-headshot-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907678/msl-us-hires-nicole-messier-corporate-reputation-md" data-url="https://www.prweek.com/article/1907678" data-id="1907678" title="MSL US hires Nicole Messier as corporate reputation MD">MSL US hires Nicole Messier as corporate reputation MD</a> </h3> <span class="byline"> By Jess Ruderman, February 25, 2025 </span> <p>Messier joins MSL from Mission North where she most recently served as the agency’s first president.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907683/woodrow-expands-us-hires-former-ogilvy-pr-boss-stuart-smith" title="Headshot of Stuart Smith"><img alt="Headshot of Stuart Smith" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Stuart_Smith.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907683/woodrow-expands-us-hires-former-ogilvy-pr-boss-stuart-smith" data-url="https://www.prweek.com/article/1907683" data-id="1907683" title="Woodrow expands in US, hires former Ogilvy PR boss Stuart Smith">Woodrow expands in US, hires former Ogilvy PR boss Stuart Smith</a> </h3> <span class="byline"> By Noah Zuss, February 24, 2025 </span> <p>Smith was Ogilvy PR’s global CEO and more recently the top marketing and growth executive at Caulipower. It's a part-time role at Woodrow.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907680/harris-poll-recruits-cnbc-work-reporter-marcomms-vp" title="Morgan Smith image"><img alt="Morgan Smith image" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Morgan_Smith_WH_UWP_PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907680/harris-poll-recruits-cnbc-work-reporter-marcomms-vp" data-url="https://www.prweek.com/article/1907680" data-id="1907680" title="Harris Poll recruits CNBC work reporter as marcomms VP">Harris Poll recruits CNBC work reporter as marcomms VP</a> </h3> <span class="byline"> By Noah Zuss, February 24, 2025 </span> <p>Stagwell subsidiary the Harris Poll has brought on journalist Morgan Smith as VP of marketing and communications.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907668/bowen-yang-sarah-sherman-snl-rocking-outto-ceraves-anti-dandruff-shampoo" title="Screenshot from CeraVe's SNL 50 campaign"><img alt="Screenshot from CeraVe's SNL 50 campaign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/cerave-snl50-SC-MMM.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907668/bowen-yang-sarah-sherman-snl-rocking-outto-ceraves-anti-dandruff-shampoo" data-url="https://www.prweek.com/article/1907668" data-id="1907668" title="Bowen Yang, Sarah Sherman of ‘SNL’ are rocking out...to CeraVe’s anti-dandruff shampoo">Bowen Yang, Sarah Sherman of ‘SNL’ are rocking out...to CeraVe’s anti-dandruff shampoo</a> </h3> <span class="byline"> By Eric Berger, February 24, 2025 </span> <p>The L’Oréal brand was a sponsor of ‘SNL50,’ along with sister brand Maybelline.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907665/elon-musks-x-winning-back-advertisers" title="Smart phone displaying X Twitter logo"><img alt="Smart phone displaying X Twitter logo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Twitter-X-value-GettyImages-RM-2199993213-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907665/elon-musks-x-winning-back-advertisers" data-url="https://www.prweek.com/article/1907665" data-id="1907665" title="Is Elon Musk’s X winning back advertisers?">Is Elon Musk’s X winning back advertisers?</a> </h3> <span class="byline"> By Reem Makari, Performance Marketing World, February 24, 2025 </span> <p>The social media platform is reportedly in talks to raise money at its buying price valuation of $44 billion, despite user and advertiser losses since Elon Musk’s acquisition in 2022.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907568/breakfast-briefing-5-things-pr-pros-know-monday-morning" title="breakfast briefing"><img alt="breakfast briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/BB-MONDAY-2024_44.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907568/breakfast-briefing-5-things-pr-pros-know-monday-morning" data-url="https://www.prweek.com/article/1907568" data-id="1907568" title="Breakfast Briefing: 5 things for PR pros to know on Monday morning">Breakfast Briefing: 5 things for PR pros to know on Monday morning</a> </h3> <span class="byline"> By Diana Bradley, February 24, 2025 </span> <p>Apple promises $500 billion US investment; Highlights from the SAG Awards; Agencies push back on Musk email.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907426/southwest-airlines-eliminates-15-comms-roles-layoffs" title="Southwest airliners at the gate at Oakland CA."><img alt="Southwest airliners at the gate at Oakland CA." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Southwest_plane_G_RM_PRW_-521889762.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907426/southwest-airlines-eliminates-15-comms-roles-layoffs" data-url="https://www.prweek.com/article/1907426" data-id="1907426" title="Southwest Airlines eliminates 15% of comms roles in layoffs">Southwest Airlines eliminates 15% of comms roles in layoffs</a> </h3> <span class="byline"> By Noah Zuss, February 21, 2025 </span> <p>The carrier terminated at least 12 staff members with roles in communications, in line with 15% cuts across the company, as part of layoffs that affected 1,750 positions.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907418/weber-shandwick-collective-lays-off-20-globally" title="Top view of people standing in hallway having coffee and sharing ideas."><img alt="Top view of people standing in hallway having coffee and sharing ideas." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/office_G_RF_PRW__1422934291.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907418/weber-shandwick-collective-lays-off-20-globally" data-url="https://www.prweek.com/article/1907418" data-id="1907418" title="Weber Shandwick Collective lays off 20 globally">Weber Shandwick Collective lays off 20 globally</a> </h3> <span class="byline"> By Jess Ruderman, February 21, 2025 </span> <p>TWSC flagship agency Weber Shandwick has also shuttered its Dallas office in favor of a hybrid model.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907417/real-chemistry-hires-ipg-omnicom-alum-jeff-lupinacci-cfo" title="Jeff Lupinacci headshot"><img alt="Jeff Lupinacci headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Lupinacci_web_UWP.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907417/real-chemistry-hires-ipg-omnicom-alum-jeff-lupinacci-cfo" data-url="https://www.prweek.com/article/1907417" data-id="1907417" title="Real Chemistry hires IPG, Omnicom alum Jeff Lupinacci as CFO">Real Chemistry hires IPG, Omnicom alum Jeff Lupinacci as CFO</a> </h3> <span class="byline"> By Jack O'Brien, MM+M, February 21, 2025 </span> <p>The agency also hired Julia Gaebler as president of market access.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907396/fti-strategic-communications-revenue-flat-q4" title="USA, New York City, Wall Street, Stock Exchange - stock photo"><img alt="USA, New York City, Wall Street, Stock Exchange - stock photo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/NYSE_G_RF_PRW_934349-011.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907396/fti-strategic-communications-revenue-flat-q4" data-url="https://www.prweek.com/article/1907396" data-id="1907396" title="FTI Strategic Communications revenue flat in Q4">FTI Strategic Communications revenue flat in Q4</a> </h3> <span class="byline"> By Evie Barrett, February 21, 2025 </span> <p>FTI Consulting has reported flat revenue growth in Q4 2024, citing increased demand for financial comms services being offset by less interest in corporate reputation services.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907332/breakfast-briefing-5-things-pr-pros-know-friday-morning" title="Breakfast Briefing"><img alt="Breakfast Briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Friday.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907332/breakfast-briefing-5-things-pr-pros-know-friday-morning" data-url="https://www.prweek.com/article/1907332" data-id="1907332" title="Breakfast Briefing: 5 things for PR pros to know on Friday morning">Breakfast Briefing: 5 things for PR pros to know on Friday morning</a> </h3> <span class="byline"> By Jess Ruderman, February 21, 2025 </span> <p>DeepSeek to publicize AI code; Tesla and Ford Motor recall US vehicles; Citigroup and KPMG walk back DEI policies.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907230/national-womens-soccer-league-names-berk-north-america-aor" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/orl_pride_NWSL_G_RM_PRW_2186551278.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907230/national-womens-soccer-league-names-berk-north-america-aor" data-url="https://www.prweek.com/article/1907230" data-id="1907230" title="National Women’s Soccer League names Berk North America AOR">National Women’s Soccer League names Berk North America AOR</a> </h3> <span class="byline"> By Jess Ruderman, February 21, 2025 </span> <p>Finn Partners was the incumbent on the account.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907223/chief-people-officer-lindsay-pattison-leave-wpp" title="Headshot of Lindsay Pattison"><img alt="Headshot of Lindsay Pattison" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/LindsayPattison_WPP_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907223/chief-people-officer-lindsay-pattison-leave-wpp" data-url="https://www.prweek.com/article/1907223" data-id="1907223" title="Chief people officer Lindsay Pattison to leave WPP">Chief people officer Lindsay Pattison to leave WPP</a> </h3> <span class="byline"> By Beau Jackson, Campaign, February 20, 2025 </span> <p>Pattison was WPP's third chief people officer in six years.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907204/snl50-spot-made-laugh-hardest" title="Volkswagen ad featuring the SNL characters "The Californians" driving the car"><img alt="Volkswagen ad featuring the SNL characters "The Californians" driving the car" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/SNL_californians_screenshot_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907204/snl50-spot-made-laugh-hardest" data-url="https://www.prweek.com/article/1907204" data-id="1907204" title="Which 'SNL50' spot made you laugh the hardest?">Which 'SNL50' spot made you laugh the hardest?</a> </h3> <span class="byline"> By Julia Walker, February 20, 2025 </span> <p>Which of these four ads starring “Saturday Night Live” cast members and recreating the show’s skits was the funniest?</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907131/breakfast-briefing-5-things-pr-pros-know-thursday-morning" title="Breakfast Briefing stock art"><img alt="Breakfast Briefing stock art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v1-Thursday_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907131/breakfast-briefing-5-things-pr-pros-know-thursday-morning" data-url="https://www.prweek.com/article/1907131" data-id="1907131" title="Breakfast Briefing: 5 things for PR pros to know on Thursday morning">Breakfast Briefing: 5 things for PR pros to know on Thursday morning</a> </h3> <span class="byline"> By Frank Washkuch, February 20, 2025 </span> <p>Podcast: Beth Foley; Walmart warns of slowing sales; Delta offers $30,000 to passengers on Minneapolis-to-Toronto flight.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907054/trailrunner-hires-josephine-martin-md-makes-three-director-appointments" title="Headshots of Danielle Boyd, Maribeth Darling, Lindsay Gross and Josephine Martin"><img alt="Headshots of Danielle Boyd, Maribeth Darling, Lindsay Gross and Josephine Martin" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/trailrunner-headshot-UWP-PRW-collage.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907054/trailrunner-hires-josephine-martin-md-makes-three-director-appointments" data-url="https://www.prweek.com/article/1907054" data-id="1907054" title="TrailRunner hires Josephine Martin as MD, makes three director appointments">TrailRunner hires Josephine Martin as MD, makes three director appointments</a> </h3> <span class="byline"> By Jess Ruderman, February 20, 2025 </span> <p>Based in the firm’s Washington, DC, office, Martin joins three other new executive hires at the agency.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907043/duke-energy-names-katherine-neebe-cco" title="The Duke Energy logo appears on a smartphone screen in this illustration photo in Reno, United States, on January 5, 2025. (Photo by Jaque Silva/NurPhoto via Getty Images)"><img alt="The Duke Energy logo appears on a smartphone screen in this illustration photo in Reno, United States, on January 5, 2025. (Photo by Jaque Silva/NurPhoto via Getty Images)" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/duke_energy_G_RF_PRW_2191972705.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907043/duke-energy-names-katherine-neebe-cco" data-url="https://www.prweek.com/article/1907043" data-id="1907043" title="Duke Energy names Katherine Neebe CCO">Duke Energy names Katherine Neebe CCO</a> </h3> <span class="byline"> By Noah Zuss, February 19, 2025 </span> <p>Neebe has held senior roles at the world’s largest retailer and non-governmental organizations.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907042/martin-sorrell-lack-strategy-omnicom-why-wpp-broken-up" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/sorrell_cannes_G_RM_PRW_1404649260.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907042/martin-sorrell-lack-strategy-omnicom-why-wpp-broken-up" data-url="https://www.prweek.com/article/1907042" data-id="1907042" title="Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'">Martin Sorrell on 'lack of strategy' at Omnicom and why WPP should be 'broken up'</a> </h3> <span class="byline"> By Bärbel Egli-Unckrich, Campaign Germany, February 19, 2025 </span> <p>In an interview with Campaign Germany, the 80-year-old S4 Capital chief executive took aim at rivals, fielded questions about his own holding company and made predictions about the future of adland.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907039/publicis-groupe-acquires-influencer-agency" title="From left to right: Danilo Basso, co-founder, BR Media Group; Gabriela Onofre, chief executive, Publicis Groupe Brazil; and Celso Ribeiro, co-founder and chief executive, BR Media"><img alt="From left to right: Danilo Basso, co-founder, BR Media Group; Gabriela Onofre, chief executive, Publicis Groupe Brazil; and Celso Ribeiro, co-founder and chief executive, BR Media" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/MixCollage-18-Feb-2025-02-41-PM-5752.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907039/publicis-groupe-acquires-influencer-agency" data-url="https://www.prweek.com/article/1907039" data-id="1907039" title="Publicis Groupe acquires influencer agency">Publicis Groupe acquires influencer agency</a> </h3> <span class="byline"> By Beau Jackson, Campaign, February 19, 2025 </span> <p>The deal builds on a growing area for Publicis, which also acquired Influential last year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907036/sec-newgate-hires-global-corporate-affairs-chair-burson" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/office_G_RF_PRW_695145139.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907036/sec-newgate-hires-global-corporate-affairs-chair-burson" data-url="https://www.prweek.com/article/1907036" data-id="1907036" title="SEC Newgate hires global corporate affairs chair from Burson">SEC Newgate hires global corporate affairs chair from Burson</a> </h3> <span class="byline"> By John Harrington, February 19, 2025 </span> <p></p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906962/breakfast-briefing-5-things-pr-pros-know-wednesday-morning" title="Breakfast Briefing stock art"><img alt="Breakfast Briefing stock art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v1-Wednesday_35.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906962/breakfast-briefing-5-things-pr-pros-know-wednesday-morning" data-url="https://www.prweek.com/article/1906962" data-id="1906962" title="Breakfast Briefing: 5 things for PR pros to know on Wednesday morning">Breakfast Briefing: 5 things for PR pros to know on Wednesday morning</a> </h3> <span class="byline"> By Frank Washkuch, February 19, 2025 </span> <p>Trump vs. AP, Zelenskyy; Pokemon Go maker could be sold; Why Gen Z is skeptical of some Black History Month campaigns.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906884/egami-group-hires-kristena-lucky-evp-head-growth" title="Headshot of Kristena Lucky"><img alt="Headshot of Kristena Lucky" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Kristena-Lucky-headshot-UWP-PRW.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906884/egami-group-hires-kristena-lucky-evp-head-growth" data-url="https://www.prweek.com/article/1906884" data-id="1906884" title="Egami Group hires Kristena Lucky as EVP, head of growth">Egami Group hires Kristena Lucky as EVP, head of growth</a> </h3> <span class="byline"> By Jess Ruderman, February 19, 2025 </span> <p>Lucky joins the agency’s executive leadership team, reporting directly to president and COO Laura Sutphen.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906893/sloane-company-names-darren-brandt-sole-ceo" title="Headshot of Darren Brandt"><img alt="Headshot of Darren Brandt" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Darren-Brandt-headshot-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906893/sloane-company-names-darren-brandt-sole-ceo" data-url="https://www.prweek.com/article/1906893" data-id="1906893" title="Sloane & Company names Darren Brandt sole CEO">Sloane & Company names Darren Brandt sole CEO</a> </h3> <span class="byline"> By Noah Zuss, February 18, 2025 </span> <p>Brandt previously served as co-CEO alongside Whit Clay, who recently stepped down from the post.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906841/ey-hires-paula-mccarty-away-principal-financial-group" title="An exterior view of EY in central London"><img alt="An exterior view of EY in central London" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/EY-London-GettyImages-RM-1251998469-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906841/ey-hires-paula-mccarty-away-principal-financial-group" data-url="https://www.prweek.com/article/1906841" data-id="1906841" title="EY hires Paula McCarty away from Principal Financial Group">EY hires Paula McCarty away from Principal Financial Group</a> </h3> <span class="byline"> By Noah Zuss, February 18, 2025 </span> <p>The move continues EY’s hiring of C-suite comms support roles.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906694/stellantis-names-lucy-mclellan-expanded-role" title="Kokomo - May 5, 2024: Ram 1500 SST display at the Stellantis Transmission plant. Ram offers the 1500 with a Straight Six Turbo engine. MY:2025"><img alt="Kokomo - May 5, 2024: Ram 1500 SST display at the Stellantis Transmission plant. Ram offers the 1500 with a Straight Six Turbo engine. MY:2025" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/stellantis_G_RM_PRW_2151892729.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906694/stellantis-names-lucy-mclellan-expanded-role" data-url="https://www.prweek.com/article/1906694" data-id="1906694" title="Stellantis names Lucy McLellan to expanded role">Stellantis names Lucy McLellan to expanded role</a> </h3> <span class="byline"> By Noah Zuss, February 18, 2025 </span> <p>McLellan’s new role at the automaker is “part of a global redesign,” across Stellantis brands Jeep, Ram, Dodge, Chrysler, Fiat and Alfa Romeo.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906788/breakfast-briefing-5-things-pr-pros-know-tuesday-morning" title="Breakfast Briefing"><img alt="Breakfast Briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v2-Tuesday_15.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906788/breakfast-briefing-5-things-pr-pros-know-tuesday-morning" data-url="https://www.prweek.com/article/1906788" data-id="1906788" title="Breakfast Briefing: 5 things for PR pros to know on Tuesday morning">Breakfast Briefing: 5 things for PR pros to know on Tuesday morning</a> </h3> <span class="byline"> By Jess Ruderman, February 18, 2025 </span> <p>Honda to resume merger talks with Nissan; Delta responds to regional plane crash; US banks walk back DEI policies.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906693/edelman-hires-ben-verley-global-head-predictive-intelligence-edelman-dxi" title="Headshot of Ben Verley"><img alt="Headshot of Ben Verley" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Ben_Verley_Edelman_UWP_PRW.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906693/edelman-hires-ben-verley-global-head-predictive-intelligence-edelman-dxi" data-url="https://www.prweek.com/article/1906693" data-id="1906693" title="Edelman hires Ben Verley as global head of predictive intelligence for Edelman DXI">Edelman hires Ben Verley as global head of predictive intelligence for Edelman DXI</a> </h3> <span class="byline"> By Jess Ruderman, February 18, 2025 </span> <p>In the newly created role, Verley will spearhead global expansion of predictive capabilities for Edelman Data & Intelligence.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906527/unilever-increases-marketing-spend-1-billion" title="Koningshaven harbour with monumental steel bridge De Hef and the Unilever office, as seen from the river"><img alt="Koningshaven harbour with monumental steel bridge De Hef and the Unilever office, as seen from the river" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/unilever_G_RF_PRW_1860725361.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906527/unilever-increases-marketing-spend-1-billion" data-url="https://www.prweek.com/article/1906527" data-id="1906527" title="Unilever increases marketing spend by $1 billion">Unilever increases marketing spend by $1 billion</a> </h3> <span class="byline"> By Marianne Calnan, Campaign, February 14, 2025 </span> <p></p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906525/kensington-grey-hires-elizabeth-lem-chief-staff-strategy" title="Elizabeth Lem. (Image via Kensington Grey, used with permission)"><img alt="Elizabeth Lem. (Image via Kensington Grey, used with permission)" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Elizabeth-Lem-headshot-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906525/kensington-grey-hires-elizabeth-lem-chief-staff-strategy" data-url="https://www.prweek.com/article/1906525" data-id="1906525" title="Kensington Grey hires Elizabeth Lem as chief of staff and strategy">Kensington Grey hires Elizabeth Lem as chief of staff and strategy</a> </h3> <span class="byline"> By Noah Zuss, February 14, 2025 </span> <p>Lem was previously Havas Media Group’s SVP for client experience.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906519/dentsu-prioritizes-media-new-growth-plan-following-820-million-loss" title="Dentsu reported a loss of approximately $1.5bn in FY2024. (Image: Getty)"><img alt="Dentsu reported a loss of approximately $1.5bn in FY2024. (Image: Getty)" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/MixCollage-14-Feb-2025-11-06-AM-3263.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906519/dentsu-prioritizes-media-new-growth-plan-following-820-million-loss" data-url="https://www.prweek.com/article/1906519" data-id="1906519" title="Dentsu prioritizes media in new growth plan following $820 million loss">Dentsu prioritizes media in new growth plan following $820 million loss</a> </h3> <span class="byline"> By Beau Jackson, Campaign, February 14, 2025 </span> <p>Dentsu has allocated $328 million to rebuild the business in 2025, with a further $295 million to be invested over the next three years.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906356/ritesh-patel-departs-finn-partners-join-doceree-chief-growth-officer" title="A photo illustration showing arrows pointing upward"><img alt="A photo illustration showing arrows pointing upward" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Doceree-chief-growth-officer-GettyImages-RF-1740544549.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906356/ritesh-patel-departs-finn-partners-join-doceree-chief-growth-officer" data-url="https://www.prweek.com/article/1906356" data-id="1906356" title="Ritesh Patel departs Finn Partners to join Doceree as chief growth officer">Ritesh Patel departs Finn Partners to join Doceree as chief growth officer</a> </h3> <span class="byline"> By Lecia Bushak, MM+M, February 14, 2025 </span> <p>Patel will bring his experience in point-of-care marketing to the chief growth officer role at Doceree.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906462/breakfast-briefing-5-things-pr-pros-know-friday-morning" title="breakfast briefing"><img alt="breakfast briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWBreakfastBreifingweb005947x610-_24.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906462/breakfast-briefing-5-things-pr-pros-know-friday-morning" data-url="https://www.prweek.com/article/1906462" data-id="1906462" title="Breakfast Briefing: 5 things for PR pros to know on Friday morning">Breakfast Briefing: 5 things for PR pros to know on Friday morning</a> </h3> <span class="byline"> By Diana Bradley, February 14, 2025 </span> <p>TikTok returns to US app stores; Moderna Q4 earnings; Airbnb cofounder joins DOGE.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906359/muck-rack-launches-social-listening-feature" title="Image of people looking at smartphones"><img alt="Image of people looking at smartphones" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/GettyImages-1079872594.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906359/muck-rack-launches-social-listening-feature" data-url="https://www.prweek.com/article/1906359" data-id="1906359" title="Muck Rack launches social listening feature">Muck Rack launches social listening feature</a> </h3> <span class="byline"> By Noah Zuss, February 13, 2025 </span> <p>The suite of tools is supported by social media platform Keyhole, which Muck Rack acquired last year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906357/brand-usa-hires-leah-chandler-cmo" title="Leah Chandler headshot"><img alt="Leah Chandler headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/LeahChandlerHeadshot.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906357/brand-usa-hires-leah-chandler-cmo" data-url="https://www.prweek.com/article/1906357" data-id="1906357" title="Brand USA hires Leah Chandler as CMO">Brand USA hires Leah Chandler as CMO</a> </h3> <span class="byline"> By Diana Bradley, February 13, 2025 </span> <p>Chandler most recently held the same role at Discover Puerto Rico.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906355/check-inject-novo-bites-back-hims-hers-super-bowl-ad" title="Image of a Novo Nordisk office sign"><img alt="Image of a Novo Nordisk office sign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Novo-Nordisk-GLP-1-GettyImages-RM-2197227495-MMM.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906355/check-inject-novo-bites-back-hims-hers-super-bowl-ad" data-url="https://www.prweek.com/article/1906355" data-id="1906355" title="‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad">‘Check before you inject’: Novo bites back at Hims & Hers Super Bowl ad</a> </h3> <span class="byline"> By Lecia Bushak, MM+M, February 13, 2025 </span> <p>Novo Nordisk called out suppliers of compounded weight-loss drugs following Hims & Hers’ controversial Super Bowl ad.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906246/breakfast-briefing-5-things-pr-pros-know-thursday-morning" title="Breakfast Briefing"><img alt="Breakfast Briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/BB-Thurs-2024_42.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906246/breakfast-briefing-5-things-pr-pros-know-thursday-morning" data-url="https://www.prweek.com/article/1906246" data-id="1906246" title="Breakfast Briefing: 5 things for PR pros to know on Thursday morning">Breakfast Briefing: 5 things for PR pros to know on Thursday morning</a> </h3> <span class="byline"> By Jess Ruderman, February 13, 2025 </span> <p>Elon Musk offers OpenAI bid withdrawal ultimatum; Honda and Nissan scrap merger deal; Thursday morning earnings roundup.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906177/6-pr-pros-sweet-stories-love-connections-workplace" title="Collage of couples featured in the Valentine's Day article"><img alt="Collage of couples featured in the Valentine's Day article" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWeek_CouplesWhoMetatWork_Feb2025_947x610__01.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906177/6-pr-pros-sweet-stories-love-connections-workplace" data-url="https://www.prweek.com/article/1906177" data-id="1906177" title="6 PR pros’ sweet stories of love connections in the workplace">6 PR pros’ sweet stories of love connections in the workplace</a> </h3> <span class="byline"> By Diana Bradley, February 13, 2025 </span> <p>For Valentine’s Day, couples share their “how-we-met” stories.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906179/mary-gannon-launches-executive-coaching-firm" title="Headshot of Mary Gannon "><img alt="Headshot of Mary Gannon " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Mary-Gannon-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906179/mary-gannon-launches-executive-coaching-firm" data-url="https://www.prweek.com/article/1906179" data-id="1906179" title="Mary Gannon launches executive coaching firm">Mary Gannon launches executive coaching firm</a> </h3> <span class="byline"> By Noah Zuss, February 12, 2025 </span> <p>Gannon was part of the 330 staffers recently laid off at Edelman.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906173/duo-owl-died-lived-unhinged" title="Screenshot of Duo the Duolingo mascot being rammed by a Tesla Cybertruck"><img alt="Screenshot of Duo the Duolingo mascot being rammed by a Tesla Cybertruck" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Duolingo-Duo-death-cybertruck-SC-CUS.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906173/duo-owl-died-lived-unhinged" data-url="https://www.prweek.com/article/1906173" data-id="1906173" title="Duo the Owl died as he lived: unhinged">Duo the Owl died as he lived: unhinged</a> </h3> <span class="byline"> By Emma Thumann, February 12, 2025 </span> <p>In his dying moments, Duolingo’s mascot made fun of Tesla Cybertrucks.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906172/brands-valentines-day-campaign-shows-love" title="Bride and groom standing outside a Whataburger"><img alt="Bride and groom standing outside a Whataburger" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Whataburger-WhataWedding-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906172/brands-valentines-day-campaign-shows-love" data-url="https://www.prweek.com/article/1906172" data-id="1906172" title="Which brand’s Valentine’s Day campaign shows the most love?">Which brand’s Valentine’s Day campaign shows the most love?</a> </h3> <span class="byline"> By Julia Walker, February 12, 2025 </span> <p>From a Cheez-It wedding to NASCAR speed dating, brands are feeling the love this year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906167/ipg-pr-firms-register-low-single-digit-growth-q4-fy-2024" title="UKRAINE - 2021/05/27: In this photo illustration, a Interpublic Group of Companie (IPG) logo of an US advertising company seen on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)"><img alt="UKRAINE - 2021/05/27: In this photo illustration, a Interpublic Group of Companie (IPG) logo of an US advertising company seen on a smartphone and a pc screen. (Photo Illustration by Pavlo Gonchar/SOPA Images/LightRocket via Getty Images)" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/IPG_G_RF_PRW_1233145101.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906167/ipg-pr-firms-register-low-single-digit-growth-q4-fy-2024" data-url="https://www.prweek.com/article/1906167" data-id="1906167" title="IPG PR firms register low-single-digit growth in Q4, FY 2024">IPG PR firms register low-single-digit growth in Q4, FY 2024</a> </h3> <span class="byline"> By Diana Bradley, February 12, 2025 </span> <p>The holding company as a whole posted an organic revenue decrease of 1.8% for Q4 and a 0.2% organic increase for all of last year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906163/edelman-alums-katie-goldberg-karmen-johnson-launch-tastemaker-comms" title="Katie Goldberg and Karmen Johnson"><img alt="Katie Goldberg and Karmen Johnson" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Tastemaker-Katie-Karmen-UWP-PRW.JPG" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906163/edelman-alums-katie-goldberg-karmen-johnson-launch-tastemaker-comms" data-url="https://www.prweek.com/article/1906163" data-id="1906163" title="Edelman alums Katie Goldberg and Karmen Johnson launch Tastemaker Comms">Edelman alums Katie Goldberg and Karmen Johnson launch Tastemaker Comms</a> </h3> <span class="byline"> By Jess Ruderman, February 12, 2025 </span> <p>Goldberg previously served as EVP of Edelman’s food and beverage sector and Johnson led speciality shop Edible as president.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906081/breakfast-briefing-5-things-pr-pros-know-wednesday" title="Breakfast Briefing stock art"><img alt="Breakfast Briefing stock art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v2-Wednesday_13.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906081/breakfast-briefing-5-things-pr-pros-know-wednesday" data-url="https://www.prweek.com/article/1906081" data-id="1906081" title="Breakfast Briefing: 5 things for PR pros to know on Wednesday">Breakfast Briefing: 5 things for PR pros to know on Wednesday</a> </h3> <span class="byline"> By Frank Washkuch, February 12, 2025 </span> <p>IPG Q4 and FY 2024 numbers; CVS Health, RBI, Biogen earnings; Inflation report this morning.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905998/global-strategy-group-hires-julie-mcclain-downey-vp-comms-public-affairs" title="Julie McClain Downey headshot"><img alt="Julie McClain Downey headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Julie_McClain_Downey_UWP.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905998/global-strategy-group-hires-julie-mcclain-downey-vp-comms-public-affairs" data-url="https://www.prweek.com/article/1905998" data-id="1905998" title="Global Strategy Group hires Julie McClain Downey as VP of comms, public affairs">Global Strategy Group hires Julie McClain Downey as VP of comms, public affairs</a> </h3> <span class="byline"> By Noah Zuss, February 11, 2025 </span> <p>McClain Downey previously worked in comms at the Department of Labor.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905997/watch-super-bowl-ads-showed-purpose" title="Screenshot from Lay's Super Bowl ad"><img alt="Screenshot from Lay's Super Bowl ad" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Lays_SuperBowl_TheLittleFarmer_UWP_PRW_1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905997/watch-super-bowl-ads-showed-purpose" data-url="https://www.prweek.com/article/1905997" data-id="1905997" title="Watch: Super Bowl ads that showed up with purpose">Watch: Super Bowl ads that showed up with purpose</a> </h3> <span class="byline"> By Julia Walker, February 11, 2025 </span> <p>From Lay’s to Nike, Super Bowl LIX was sprinkled with purpose-led spots.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905996/brand-mascot-died-time-its-duolingo-owl" title="Duolingo logo is seen displayed on a phone screen"><img alt="Duolingo logo is seen displayed on a phone screen" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Duolingo-mascot-death-GettyImages-RM-1233805179-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905996/brand-mascot-died-time-its-duolingo-owl" data-url="https://www.prweek.com/article/1905996" data-id="1905996" title="Another brand mascot has died. This time, it’s the Duolingo owl">Another brand mascot has died. This time, it’s the Duolingo owl</a> </h3> <span class="byline"> By Diana Bradley, February 11, 2025 </span> <p>Some expressed glee about Duo’s demise.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905982/fitch-group-names-eleis-brennan-lead-americas-corp-comms" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/fitch_ratings_G_RF_PRW_1251253562.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905982/fitch-group-names-eleis-brennan-lead-americas-corp-comms" data-url="https://www.prweek.com/article/1905982" data-id="1905982" title="Fitch Group names Eleis Brennan to lead Americas corp comms">Fitch Group names Eleis Brennan to lead Americas corp comms</a> </h3> <span class="byline"> By Noah Zuss, February 11, 2025 </span> <p>Brennan joined the credit ratings organization in 2021.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905924/breakfast-briefing-5-things-pr-pros-know-tuesday-morning" title="Breakfast Briefing stock art"><img alt="Breakfast Briefing stock art" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRW-Breakfast-Briefing-v2-Tuesday_14.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905924/breakfast-briefing-5-things-pr-pros-know-tuesday-morning" data-url="https://www.prweek.com/article/1905924" data-id="1905924" title="Breakfast Briefing: 5 things for PR pros to know on Tuesday morning">Breakfast Briefing: 5 things for PR pros to know on Tuesday morning</a> </h3> <span class="byline"> By Frank Washkuch, February 11, 2025 </span> <p>Meet the new class of Dashboard 25; Big people moves; Sam Altman on Elon Musk’s “insecurity.”</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905894/r-cpmk-hires-danielle-pagano-mcgunagle-brand-comms-lead" title="Danielle Pagano McGunagle headshot"><img alt="Danielle Pagano McGunagle headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/McGunagle_headshot_UWP_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905894/r-cpmk-hires-danielle-pagano-mcgunagle-brand-comms-lead" data-url="https://www.prweek.com/article/1905894" data-id="1905894" title="R&CPMK hires Danielle Pagano McGunagle as brand comms lead">R&CPMK hires Danielle Pagano McGunagle as brand comms lead</a> </h3> <span class="byline"> By Jess Ruderman, February 11, 2025 </span> <p>McGunagle will oversee the agency’s communications and publicity efforts for clients, including Hasbro, Heineken, Mastercard and McDonald’s.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905904/golin-appoints-david-lance-new-ai-role" title="David Lance headshot"><img alt="David Lance headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/David_Lance_UWP_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905904/golin-appoints-david-lance-new-ai-role" data-url="https://www.prweek.com/article/1905904" data-id="1905904" title="Golin appoints David Lance to new AI role">Golin appoints David Lance to new AI role</a> </h3> <span class="byline"> By Noah Zuss, February 11, 2025 </span> <p>The firm said it wants to be the “first fully AI-integrated agency” by 2026</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905831/codeword-ups-gabie-kur-partner-head-growth" title="Headshot of Gabie Kur"><img alt="Headshot of Gabie Kur" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Gabie-Kur-blur-UWP-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905831/codeword-ups-gabie-kur-partner-head-growth" data-url="https://www.prweek.com/article/1905831" data-id="1905831" title="Codeword ups Gabie Kur to partner and head of growth">Codeword ups Gabie Kur to partner and head of growth</a> </h3> <span class="byline"> By Noah Zuss, February 11, 2025 </span> <p>Kur is the first woman to hold the partner position at Codeword.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905811/scene-verizon-brings-fans-together-super-bowl-legends-watch-parties" title="Giants legends Ottis Anderson and Tiki Barber mingled with fans in New Jersey. "><img alt="Giants legends Ottis Anderson and Tiki Barber mingled with fans in New Jersey. " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/VZFanFest_NewYorkCity_Photo_PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905811/scene-verizon-brings-fans-together-super-bowl-legends-watch-parties" data-url="https://www.prweek.com/article/1905811" data-id="1905811" title="On the scene: Verizon brings fans together with Super Bowl legends at watch parties">On the scene: Verizon brings fans together with Super Bowl legends at watch parties</a> </h3> <span class="byline"> By Julia Walker, February 10, 2025 </span> <p>The telecommunications giant debuted FanFest, a 30-city Super Bowl watch party, with DJs, player meet-and-greets and NFL field access.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905789/brand-scored-social-chatter-during-super-bowl-lix-was…" title="Screenshot from Tubi's Super Bowl ads"><img alt="Screenshot from Tubi's Super Bowl ads" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/tubihat_SCR_PRW_.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905789/brand-scored-social-chatter-during-super-bowl-lix-was…" data-url="https://www.prweek.com/article/1905789" data-id="1905789" title="And the brand that scored the most social chatter during Super Bowl LIX was…">And the brand that scored the most social chatter during Super Bowl LIX was…</a> </h3> <span class="byline"> By Diana Bradley, February 10, 2025 </span> <p>Sprout Social shared the top five most-talked-about brands on social media during the Big Game.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905786/omnicom-cut-3000-roles-2024-ahead-ipg-takeover-move" title="KIEV, UKRAINE - 2018/12/19: In this photo illustration, the Omnicom Group Media company logo seen displayed on a smartphone. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)"><img alt="KIEV, UKRAINE - 2018/12/19: In this photo illustration, the Omnicom Group Media company logo seen displayed on a smartphone. (Photo Illustration by Igor Golovniov/SOPA Images/LightRocket via Getty Images)" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/omnicom_G_RF_PRW_1075277650.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905786/omnicom-cut-3000-roles-2024-ahead-ipg-takeover-move" data-url="https://www.prweek.com/article/1905786" data-id="1905786" title="Omnicom cut 3,000 roles in 2024 ahead of IPG takeover move">Omnicom cut 3,000 roles in 2024 ahead of IPG takeover move</a> </h3> <span class="byline"> By Gideon Spanier, Campaign, February 10, 2025 </span> <p>Total headcount fell 1,000, as job reductions more than offset the acquisition of 2,000-strong Flywheel, and the agency group plans further staff cuts to save $330 million.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905709/breakfast-briefing-5-things-pr-pros-know-monday-morning" title="breakfast briefing"><img alt="breakfast briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/BB-MONDAY-2024_43.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905709/breakfast-briefing-5-things-pr-pros-know-monday-morning" data-url="https://www.prweek.com/article/1905709" data-id="1905709" title="Breakfast Briefing: 5 things for PR pros to know on Monday morning">Breakfast Briefing: 5 things for PR pros to know on Monday morning</a> </h3> <span class="byline"> By Diana Bradley, February 10, 2025 </span> <p>Brands that won on social during Super Bowl LIX; Halftime protester gets lifetime ban from NFL stadiums; Chewy gives away pet treats.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905601/weber-shandwick-shutter-minneapolis-office" title="The bautiful Minneapolis skyline at the blue hour"><img alt="The bautiful Minneapolis skyline at the blue hour" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/minneapolis_G_RF_577404555.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905601/weber-shandwick-shutter-minneapolis-office" data-url="https://www.prweek.com/article/1905601" data-id="1905601" title="Weber Shandwick to shutter Minneapolis office">Weber Shandwick to shutter Minneapolis office</a> </h3> <span class="byline"> By Jess Ruderman, February 07, 2025 </span> <p>Weber’s Minnesota staff of about 30 will sustain its hybrid model, as parent holding company Interpublic Group prepares for an acquisition by rival Omnicom Group.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905598/major-league-soccer-names-civic-pr-aor" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/reus_G_RM_PRW_2187127353.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905598/major-league-soccer-names-civic-pr-aor" data-url="https://www.prweek.com/article/1905598" data-id="1905598" title="Major League Soccer names Civic PR AOR">Major League Soccer names Civic PR AOR</a> </h3> <span class="byline"> By Diana Bradley, February 07, 2025 </span> <p>The league is gearing up to celebrate its 30th season.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905580/orchestra-promotes-two-lead-new-centers-excellence" title="L-R: combined collage headshots of Andrew Friedman and Tess VandenDolder"><img alt="L-R: combined collage headshots of Andrew Friedman and Tess VandenDolder" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Friedman-VandenDolder-UWP-PRW-collage.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905580/orchestra-promotes-two-lead-new-centers-excellence" data-url="https://www.prweek.com/article/1905580" data-id="1905580" title="Orchestra promotes two to lead new centers of excellence">Orchestra promotes two to lead new centers of excellence</a> </h3> <span class="byline"> By Noah Zuss, February 07, 2025 </span> <p>Orchestra has named Andrew Friedman and Tess VandenDolder to lead centers for crisis PR and higher education communications.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905575/m-c-saatchi-appoints-group-md-global-client-lead-pandora" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/office_G_RF_PRW__1.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905575/m-c-saatchi-appoints-group-md-global-client-lead-pandora" data-url="https://www.prweek.com/article/1905575" data-id="1905575" title="M&C Saatchi appoints group MD, global client lead from Pandora">M&C Saatchi appoints group MD, global client lead from Pandora</a> </h3> <span class="byline"> By Eszter Gurbicz, Campaign, February 07, 2025 </span> <p>Gemma Knox is group managing director and global client lead, a new role at the agency.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905518/breakfast-briefing-5-things-pr-pros-know-friday-morning" title="breakfast briefing"><img alt="breakfast briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRWBreakfastBreifingweb005947x610-_23.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905518/breakfast-briefing-5-things-pr-pros-know-friday-morning" data-url="https://www.prweek.com/article/1905518" data-id="1905518" title="Breakfast Briefing: 5 things for PR pros to know on Friday morning">Breakfast Briefing: 5 things for PR pros to know on Friday morning</a> </h3> <span class="byline"> By Diana Bradley, February 07, 2025 </span> <p>Kelley Yoder to lead Weber Shandwick’s NA health practice; Super Bowl LIX: What Gen Zers are predicting; PR Council names Evan Kraus as chair</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905437/kelley-yoder-lead-weber-shandwick-north-america-health-practice" title="Headshot of Kelley Yoder"><img alt="Headshot of Kelley Yoder" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Kelley_Yoder_headshot_UWP_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905437/kelley-yoder-lead-weber-shandwick-north-america-health-practice" data-url="https://www.prweek.com/article/1905437" data-id="1905437" title="Kelley Yoder to lead Weber Shandwick North America health practice">Kelley Yoder to lead Weber Shandwick North America health practice</a> </h3> <span class="byline"> By Noah Zuss, February 07, 2025 </span> <p>Yoder fills in a role left by Jamie Dowd, who was also promoted by the agency last fall.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905438/gamestop-hires-nicolle-robles-communications-head" title="Nicolle Robles headshot"><img alt="Nicolle Robles headshot" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/robles_headshot_UWP_PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905438/gamestop-hires-nicolle-robles-communications-head" data-url="https://www.prweek.com/article/1905438" data-id="1905438" title="GameStop hires Nicolle Robles as communications head">GameStop hires Nicolle Robles as communications head</a> </h3> <span class="byline"> By Diana Bradley, February 06, 2025 </span> <p>Robles most recently worked at Reworld as director of comms.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905434/why-nfl-cant-drop-ball-super-bowl-influencers" title="Jenna Bandy poses at an NFL game holding a football"><img alt="Jenna Bandy poses at an NFL game holding a football" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Jenna-Bandy-NFL-UWP-PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905434/why-nfl-cant-drop-ball-super-bowl-influencers" data-url="https://www.prweek.com/article/1905434" data-id="1905434" title="Why the NFL can’t drop the ball on Super Bowl influencers">Why the NFL can’t drop the ball on Super Bowl influencers</a> </h3> <span class="byline"> By Julia Walker, February 06, 2025 </span> <p>A Q&A with the NFL’s SVP of social and influence marketing, Ian Trombetta.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905404/best-commercial-parody-snl-done" title="Screenshot from SNL's Spirit Halloween ad showing workers standing outside storefront"><img alt="Screenshot from SNL's Spirit Halloween ad showing workers standing outside storefront" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/SNL-Spirit-Halloween-SC-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905404/best-commercial-parody-snl-done" data-url="https://www.prweek.com/article/1905404" data-id="1905404" title="What is the best commercial parody ‘SNL’ has done?">What is the best commercial parody ‘SNL’ has done?</a> </h3> <span class="byline"> By Diana Bradley, February 06, 2025 </span> <p>No brand is safe: The comedic sketch show has mocked brands from Totino’s to Spirit Halloween to Southwest Airlines to Pepsi.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905349/breakfast-briefing-5-things-pr-pros-know-thursday-morning" title="Breakfast Briefing"><img alt="Breakfast Briefing" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/BB-Thurs-2024_41.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905349/breakfast-briefing-5-things-pr-pros-know-thursday-morning" data-url="https://www.prweek.com/article/1905349" data-id="1905349" title="Breakfast Briefing: 5 things for PR pros to know on Thursday morning">Breakfast Briefing: 5 things for PR pros to know on Thursday morning</a> </h3> <span class="byline"> By Jess Ruderman, February 06, 2025 </span> <p>OpenAI to make commercial debut; Honeywell to split into three independent companies; Politico responds to USAID funding claims</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1905272/golin-ups-molly-starmann-md-chicago-hq" title="Headshot of Molly Starmann"><img alt="Headshot of Molly Starmann" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Molly-Starmann-headshot-UWP-PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905272/golin-ups-molly-starmann-md-chicago-hq" data-url="https://www.prweek.com/article/1905272" data-id="1905272" title="Golin ups Molly Starmann to MD of Chicago HQ">Golin ups Molly Starmann to MD of Chicago HQ</a> </h3> <span class="byline"> By Jess Ruderman, February 06, 2025 </span> <p>Starmann will report to North America co-president Cori McKeever.</p> </div> </div> </div> </div> <div class="textHtmlModule"> <div class="articleModule genericModule imgLeft"> <footer> <a href="https://www.prweek.com/search/articles?NewsTypes=1"> VIEW MORE NEWS </a> </footer> </div> </div> </div> <div class="zone zone2">  <div class="articleModule withImages genericModule"> <div class="moduleContent"> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1907216/4-flashpoints-trump-white-houses-war-legacy-media" title="Trump answering questions after the collision of a passenger jet and an Army helicopter last month"><img alt="Trump answering questions after the collision of a passenger jet and an Army helicopter last month" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Trump_Press_G_RM_PRW_2196792882.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1907216/4-flashpoints-trump-white-houses-war-legacy-media" data-url="https://www.prweek.com/article/1907216" data-id="1907216" title="4 flashpoints in the Trump White House’s war with legacy media">4 flashpoints in the Trump White House’s war with legacy media</a> </h3> <span class="byline"> By Chris Daniels, February 20, 2025 </span> <p>How the Trump administration is intentionally stressing its own relationship with mainstream journalists.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1906351/black-history-month-campaigns" title="Vector illustration of a crowd of black or African American people."><img alt="Vector illustration of a crowd of black or African American people." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/diversity-clip-art-GettyImages-1974013540-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1906351/black-history-month-campaigns" data-url="https://www.prweek.com/article/1906351" data-id="1906351" title="Where are the Black History Month campaigns?">Where are the Black History Month campaigns?</a> </h3> <span class="byline"> By Jess Ruderman, February 13, 2025 </span> <p>Government agencies are canceling “identity months” and many companies are retreating on DEI policies. 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href="/article/1905270/highlights-prweeks-healthcare-conference" title="AbbVie’s Shannelle Armstrong Fowler, GCI Health’s Tenee Hawkins and Healthcare Businesswomen’s Association’s Mary Stutts, MHA on stage at PRWeek's Healthcare Conference"><img alt="AbbVie’s Shannelle Armstrong Fowler, GCI Health’s Tenee Hawkins and Healthcare Businesswomen’s Association’s Mary Stutts, MHA on stage at PRWeek's Healthcare Conference" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/PRDecoded-Healthcare-Conference-panel.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1905270/highlights-prweeks-healthcare-conference" data-url="https://www.prweek.com/article/1905270" data-id="1905270" title="Highlights from PRWeek’s Healthcare Conference">Highlights from PRWeek’s Healthcare Conference</a> </h3> <span class="byline"> By PRWeek staff, February 05, 2025 </span> <p>Panelists discussed the science of skin health, policy 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this year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1903512/big-star-years-super-bowl-campaigns-is…you" title="People eating Taco Bell in a car"><img alt="People eating Taco Bell in a car" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/tacobell_SB_ad_screenshot_PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1903512/big-star-years-super-bowl-campaigns-is…you" data-url="https://www.prweek.com/article/1903512" data-id="1903512" title="The big star of this year’s Super Bowl campaigns is…you">The big star of this year’s Super Bowl campaigns is…you</a> </h3> <span class="byline"> By Diana Bradley, January 23, 2025 </span> <p>Instead of celebrities, consumers are central to Big Game ads for brands such as Doritos and Taco Bell.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1902664/non-alcoholic-beer-brands-bero-athletic-brewing-owning-dry-january" title="Social meida post showing good time IPA on sale at Whole Foods"><img alt="Social meida post showing good time IPA on sale at Whole Foods" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/goodtime_IPA_UWP.png" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1902664/non-alcoholic-beer-brands-bero-athletic-brewing-owning-dry-january" data-url="https://www.prweek.com/article/1902664" data-id="1902664" title="How non-alcoholic beer brands from Bero to Athletic Brewing are owning Dry January">How non-alcoholic beer brands from Bero to Athletic Brewing are owning Dry January</a> </h3> <span class="byline"> By Chris Daniels, January 16, 2025 </span> <p>Specialist NA breweries say they’re getting more media requests than they can handle as consumers, led by Gen Z, cut back on alcohol intake to start 2025.</p> </div> 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creators.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1900598/responsible-ai-reasonable-fridays-agency-in-house-leaders-share-2025-wishlists" title="Close-up numbers '2025' and blurred number 4 on wooden blocks"><img alt="Close-up numbers '2025' and blurred number 4 on wooden blocks" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/calendar_blocks_G_RF_2000067530.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1900598/responsible-ai-reasonable-fridays-agency-in-house-leaders-share-2025-wishlists" data-url="https://www.prweek.com/article/1900598" data-id="1900598" title="Responsible AI to reasonable Fridays: Agency and in-house leaders share 2025 wishlists">Responsible AI to reasonable Fridays: Agency and in-house leaders share 2025 wishlists</a> </h3> <span class="byline"> By Chris Daniels, December 19, 2024 </span> <p>Top names in the PR industry 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data-url="https://www.prweek.com/article/1899751" data-id="1899751" title="The clock’s ticking for TikTok — but not influencers">The clock’s ticking for TikTok — but not influencers</a> </h3> <span class="byline"> By Julia Walker, December 12, 2024 </span> <p>The looming U.S. TikTok ban “feels like a defeat” for influencers, but creator marketing agencies predict a "resilient" recovery following short-term disruption. Influencers operating across multiple platforms are best positioned.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1898896/trump-to-do-list-communicators-getting-ready-maga-takeover" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/trump_flags_G_RM_2187495464.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1898896/trump-to-do-list-communicators-getting-ready-maga-takeover" data-url="https://www.prweek.com/article/1898896" data-id="1898896" title="The Trump to-do list: How communicators are getting ready for the MAGA takeover">The Trump to-do list: How communicators are getting ready for the MAGA takeover</a> </h3> <span class="byline"> By Chris Daniels, December 05, 2024 </span> <p>With weeks to go until President-elect Donald Trump is sworn in for a second term, communicators are focused on scenario planning and coalition building. Here’s a look at their to-do lists.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1897235/why-corporate-america-isnt-retreating-ergs-dei" title="Unrecognizable motion blurred business people in an office - stock photo"><img alt="Unrecognizable motion blurred business people in an office - stock photo" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/employees_G_RF_1537332636.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1897235/why-corporate-america-isnt-retreating-ergs-dei" data-url="https://www.prweek.com/article/1897235" data-id="1897235" title="Why corporate America isn’t retreating on ERGs like it did on DEI">Why corporate America isn’t retreating on ERGs like it did on DEI</a> </h3> <span class="byline"> By Chris Daniels, November 21, 2024 </span> <p>Lesson learned: Companies are making sure that employee resource groups are a much more difficult target for right-wing activists.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1896117/4-pr-firms-attending-cop29" title="Participants walk by the entrance of COP29, the UN Climate Change Conference venue"><img alt="Participants walk by the entrance of COP29, the UN Climate Change Conference venue" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/COP29-building-GettyImages-RM-2183586677-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1896117/4-pr-firms-attending-cop29" data-url="https://www.prweek.com/article/1896117" data-id="1896117" title="What 4 PR firms attending COP29 are up to">What 4 PR firms attending COP29 are up to</a> </h3> <span class="byline"> By Chris Daniels, November 14, 2024 </span> <p>Edelman’s Valentina Saffioti describes the atmosphere at the global climate summit as a ‘mix of discouragement and determination.’</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1895276/the-bar-engagement-raised-execs-hopes-fears-second-trump-term" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/trump_G_RM_2182935548.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1895276/the-bar-engagement-raised-execs-hopes-fears-second-trump-term" data-url="https://www.prweek.com/article/1895276" data-id="1895276" title="‘The bar for engagement has been raised’: Execs on their hopes and fears for a second Trump term">‘The bar for engagement has been raised’: Execs on their hopes and fears for a second Trump term</a> </h3> <span class="byline"> By Chris Daniels, November 07, 2024 </span> <p>Think brands have gone quiet on social and political issues? Expect them to speak out even less once Trump returns to the White House in January.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1894357/ready-run-meet-pr-pros-prepped-new-york-city-marathon" title="Jennifer Miller running NYC Half"><img alt="Jennifer Miller running NYC Half" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Jennifer_Miller_main_UWP.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1894357/ready-run-meet-pr-pros-prepped-new-york-city-marathon" data-url="https://www.prweek.com/article/1894357" data-id="1894357" title="Ready to run: Meet the PR pros prepped for the New York City Marathon">Ready to run: Meet the PR pros prepped for the New York City Marathon</a> </h3> <span class="byline"> By Noah Zuss, October 31, 2024 </span> <p>New Yorkers will line the streets on Sunday to applaud and encourage more than 50,000 runners. PRWeek checks in with participants and asks about parallels between training and the PR profession.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1893519/x-overrun-disaster-disinfo-heres-why-first-responders-sticking" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/FEMA_Response_RM_G_2176737224.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1893519/x-overrun-disaster-disinfo-heres-why-first-responders-sticking" data-url="https://www.prweek.com/article/1893519" data-id="1893519" title="X is overrun with disaster disinfo. Here’s why first responders are sticking with it">X is overrun with disaster disinfo. Here’s why first responders are sticking with it</a> </h3> <span class="byline"> By Chris Daniels, October 24, 2024 </span> <p>Emergency response comms officials tell PRWeek why they’re not planning to abandon X, despite it being a hotbed for false information.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1892729/meet-tiktok-stars-debating-opponents-influencing-young-voters-election" title="Screengrab of a TikTok political debate"><img alt="Screengrab of a TikTok political debate" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/debate_tiktok_CUS.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1892729/meet-tiktok-stars-debating-opponents-influencing-young-voters-election" data-url="https://www.prweek.com/article/1892729" data-id="1892729" title="Meet the TikTok stars debating opponents and influencing young voters this election">Meet the TikTok stars debating opponents and influencing young voters this election</a> </h3> <span class="byline"> By Diana Bradley, October 17, 2024 </span> <p>First-time voters aren’t watching Robert Novak and Michael Kinsley or Tucker Carlson and Jon Stewart. But they are paying attention to Dean and Parker.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1891849/it-full-time-job-staying-alive-breast-cancer-survivors-caregivers-comms-treatment-chemo-workplace" title="Symbol of breast cancer in women, Womaen and pink ribbon with coins money in glass bottle on wooden background, Healthcare and medicine concept"><img alt="Symbol of breast cancer in women, Womaen and pink ribbon with coins money in glass bottle on wooden background, Healthcare and medicine concept" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/breast_cancer_awareness_month_G_RF_2158208021.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1891849/it-full-time-job-staying-alive-breast-cancer-survivors-caregivers-comms-treatment-chemo-workplace" data-url="https://www.prweek.com/article/1891849" data-id="1891849" title="Breast cancer survivors and caregivers in comms on treatment and chemo in the workplace">Breast cancer survivors and caregivers in comms on treatment and chemo in the workplace</a> </h3> <span class="byline"> By Jess Ruderman, October 10, 2024 </span> <p>How can women and men balance a demanding work lifestyle with cancer diagnosis and treatment? Survivors discuss their experiences.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1891854/breast-cancer-awareness-month-marketing-missing-point" title="Clip art of diverse women"><img alt="Clip art of diverse women" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Breast-cancer-GettyImages-1337299869-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1891854/breast-cancer-awareness-month-marketing-missing-point" data-url="https://www.prweek.com/article/1891854" data-id="1891854" title="Breast Cancer Awareness Month marketing is missing the point">Breast Cancer Awareness Month marketing is missing the point</a> </h3> <span class="byline"> By Jess Ruderman, October 10, 2024 </span> <p>Thrivers, survivors and 'pinkwashing' dominate October campaigns. What’s missing is education about the disease.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1890989/chatgpt-two-years-on-top-in-house-pros-theyre-using-ai" title="Stock art of the ChatGPT app"><img alt="Stock art of the ChatGPT app" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/chatgpt_app_RF_G_2151457871.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1890989/chatgpt-two-years-on-top-in-house-pros-theyre-using-ai" data-url="https://www.prweek.com/article/1890989" data-id="1890989" title="ChatGPT, two years on: Top in-house pros on how they’re using AI">ChatGPT, two years on: Top in-house pros on how they’re using AI</a> </h3> <span class="byline"> By Chris Daniels, October 03, 2024 </span> <p>Communications leaders from Walmart, Dell, General Mills talk about how their teams use AI, and what they demand from agency partners.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1890201/harris-media-strategy-missed-opportunity" title="Kamala Harris sitting for an interview"><img alt="Kamala Harris sitting for an interview" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Harris_interview_G_RM_2172682394.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1890201/harris-media-strategy-missed-opportunity" data-url="https://www.prweek.com/article/1890201" data-id="1890201" title="The Harris media strategy: A missed opportunity?">The Harris media strategy: A missed opportunity?</a> </h3> <span class="byline"> By Frank Washkuch, September 26, 2024 </span> <p>Do more interviews or keep control of the narrative? Both strategies come with risks less than 40 days before the election.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1889339/inside-rapidly-changing-climate-beat" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Hottemps_G_RF_2156255773.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1889339/inside-rapidly-changing-climate-beat" data-url="https://www.prweek.com/article/1889339" data-id="1889339" title="Inside the rapidly changing climate beat">Inside the rapidly changing climate beat</a> </h3> <span class="byline"> By Chris Daniels, September 19, 2024 </span> <p>Some outlets have pulled back on climate coverage. Other new media have launched. And yet others are stuck on politics. Like understanding science, it can be complicated.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1889340/know-climate-reporters-desks" title="A camera on a tripod capturing the stunning mountain landscape of Leh Ladakh, emphasizing photography and natural beauty."><img alt="A camera on a tripod capturing the stunning mountain landscape of Leh Ladakh, emphasizing photography and natural beauty." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/climatereporting_G_RF_2159972301.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1889340/know-climate-reporters-desks" data-url="https://www.prweek.com/article/1889340" data-id="1889340" title="Get to know these climate reporters and desks">Get to know these climate reporters and desks</a> </h3> <span class="byline"> By Chris Daniels, September 19, 2024 </span> <p>PR pros single out the climate journalists they follow.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1888328/universities-reestablishing-leadership-communications-semester" title="Students protests on Georgetown University's campus in DC on September 4. (Photo by Andrew Harnik/Getty Images). "><img alt="Students protests on Georgetown University's campus in DC on September 4. (Photo by Andrew Harnik/Getty Images). " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/College_protest_G_RM_2169598293.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1888328/universities-reestablishing-leadership-communications-semester" data-url="https://www.prweek.com/article/1888328" data-id="1888328" title="How universities are reestablishing leadership in their communications this semester">How universities are reestablishing leadership in their communications this semester</a> </h3> <span class="byline"> By Chris Daniels, September 12, 2024 </span> <p>Higher-education institutions are bracing for more protests as students settle in for the fall.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1887412/summerween-why-michaels-home-depot-general-mills-launching-fall-campaigns-earlier-ever" title="Press image from Michaels Halloween collection"><img alt="Press image from Michaels Halloween collection" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Michaels_Halloween2024_HippieHallow_UWP.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1887412/summerween-why-michaels-home-depot-general-mills-launching-fall-campaigns-earlier-ever" data-url="https://www.prweek.com/article/1887412" data-id="1887412" title="Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever">Summerween: Why Michaels, Home Depot and General Mills are launching fall campaigns earlier than ever</a> </h3> <span class="byline"> By Diana Bradley, September 05, 2024 </span> <p>It’s not just you. Everyone is noticing a lot of orange and spooky stuff in stores while it’s still summer. Here’s why.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1886566/content-creators-brush-trademark-law-protect-catchphrases" title="Screenshot of Jools Lebron"><img alt="Screenshot of Jools Lebron" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/jools-lebron-tiktok-SC-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1886566/content-creators-brush-trademark-law-protect-catchphrases" data-url="https://www.prweek.com/article/1886566" data-id="1886566" title="How content creators can brush up on trademark law to protect their catchphrases">How content creators can brush up on trademark law to protect their catchphrases</a> </h3> <span class="byline"> By Diana Bradley, August 29, 2024 </span> <p>Poaching a catchphrase is not very demure and certainly not very mindful. Here’s how influencers can protect themselves.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1885961/fgs-deal-sets-new-benchmark-private-equity-pr" title=""><img alt="" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/KKR-private-equity-acquisition-GettyImages-RM-1457697949-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1885961/fgs-deal-sets-new-benchmark-private-equity-pr" data-url="https://www.prweek.com/article/1885961" data-id="1885961" title="FGS deal sets new benchmark for private equity in PR">FGS deal sets new benchmark for private equity in PR</a> </h3> <span class="byline"> By Chris Daniels, August 22, 2024 </span> <p>While some say KKR is paying a control premium for the WPP asset, others believe 15 times earnings represents a transformation in how PE views the comms sector.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1885284/brands-planning-2028-olympic-games-off-running" title="Getty Images photo of the Olympic flag arriving in LA"><img alt="Getty Images photo of the Olympic flag arriving in LA" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/LA_Olympics_G_RM_2166522954.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1885284/brands-planning-2028-olympic-games-off-running" data-url="https://www.prweek.com/article/1885284" data-id="1885284" title="For brands, planning for the 2028 Olympic Games is off and running">For brands, planning for the 2028 Olympic Games is off and running</a> </h3> <span class="byline"> By Chris Daniels, August 15, 2024 </span> <p>Wowed by the success of the Paris Olympics, marketers are wasting no time getting ready for the Los Angeles Games in four years.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1884565/eggs-bacon-toilet-paper-inside-quick-brand-activations-embracing-olympic-athletes" title="L-R: Sarah Bacon and Kassidy Cook of Team USA, and partners with Hormel. (Photo by Sarah Stier/Getty Images). "><img alt="L-R: Sarah Bacon and Kassidy Cook of Team USA, and partners with Hormel. (Photo by Sarah Stier/Getty Images). " src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/bacon_cook_G_RM_2163894219.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1884565/eggs-bacon-toilet-paper-inside-quick-brand-activations-embracing-olympic-athletes" data-url="https://www.prweek.com/article/1884565" data-id="1884565" title="Inside the quick brand activations embracing Olympic athletes">Inside the quick brand activations embracing Olympic athletes</a> </h3> <span class="byline"> By Chris Daniels, August 08, 2024 </span> <p>The Paris games are creating instant stars from the pommel horse to fencing to synchronized diving. Here’s how brands are stepping in to share the spotlight.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1883288/brands-adapt-media-plans-response-record-setting-political-ad-spend" title="Screenshots from Kamala Harris and Donald Trump campaign ads"><img alt="Screenshots from Kamala Harris and Donald Trump campaign ads" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Kamala-Harris-Donald-Trum-SC-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1883288/brands-adapt-media-plans-response-record-setting-political-ad-spend" data-url="https://www.prweek.com/article/1883288" data-id="1883288" title="Brands adapt media plans in response to record-setting political ad spend">Brands adapt media plans in response to record-setting political ad spend</a> </h3> <span class="byline"> By Brandon Doerrer, August 05, 2024 </span> <p>Politicians are ramping up their digital ad spend, challenging brands to rethink their social marketing strategies.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1883005/lego-brands-showed-big-comic-con-san-diego" title="Crowd shot of Lego's area at Comic-Con San Diego"><img alt="Crowd shot of Lego's area at Comic-Con San Diego" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/lego_comiccon_UWP.JPG" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1883005/lego-brands-showed-big-comic-con-san-diego" data-url="https://www.prweek.com/article/1883005" data-id="1883005" title="How Lego and other brands showed up big at Comic-Con San Diego">How Lego and other brands showed up big at Comic-Con San Diego</a> </h3> <span class="byline"> By Chris Daniels, August 01, 2024 </span> <p>Lego promoted its partnerships with Star Wars and its own IP at the biggest Comic-Con of them all, where all a brand needs is a beloved character to drive attention.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1882226/b2b-problem-b2c-disaster-why-crowdstrike-outage-wake-up-call-brands" title="Passengers look at a flight information board showing multiple delays caused by the CrowdStrike outage"><img alt="Passengers look at a flight information board showing multiple delays caused by the CrowdStrike outage" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/Microsoft-CrowdStrike-outage-GettyImages-RM-2162028013-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1882226/b2b-problem-b2c-disaster-why-crowdstrike-outage-wake-up-call-brands" data-url="https://www.prweek.com/article/1882226" data-id="1882226" title="A B2B problem to a B2C disaster: Why the CrowdStrike outage is a wake-up call for all brands">A B2B problem to a B2C disaster: Why the CrowdStrike outage is a wake-up call for all brands</a> </h3> <span class="byline"> By Frank Washkuch, July 25, 2024 </span> <p>Another company’s software glitch to blame? Brands need to be ready to face consumers’ fury anyway.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1881373/why-first-time-buyers-driving-pr-agency-m-a-market" title="Stock art of skyscrapers"><img alt="Stock art of skyscrapers" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/skyscrapers_G_RF_1302100850.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1881373/why-first-time-buyers-driving-pr-agency-m-a-market" data-url="https://www.prweek.com/article/1881373" data-id="1881373" title="Why first-time buyers are driving the PR agency M&A market">Why first-time buyers are driving the PR agency M&A market</a> </h3> <span class="byline"> By Chris Daniels, July 18, 2024 </span> <p>This year has seen the “roar of the strong independents” as non-holding-company agencies flex their buying muscles.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1880502/paris-2024-pressure-brands-produce-big-moments-games-begin" title="The Olympic rings on the Eiffel Tower near the restored statue of Cavalier Arabe in Paris."><img alt="The Olympic rings on the Eiffel Tower near the restored statue of Cavalier Arabe in Paris." src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/paris-olympics-rings-Getty-RM-2159950810-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1880502/paris-2024-pressure-brands-produce-big-moments-games-begin" data-url="https://www.prweek.com/article/1880502" data-id="1880502" title="Paris 2024: Pressure is on brands to produce in big moments as the games begin">Paris 2024: Pressure is on brands to produce in big moments as the games begin</a> </h3> <span class="byline"> By Frank Washkuch, July 11, 2024 </span> <p>From fashion to athletics, the Paris Summer Games promise it all. But what often delivers for brands every four years are the unscripted moments.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1879233/cannes-jury-presidents-judged-ai" title="Cannes Lions awards"><img alt="Cannes Lions awards" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/cannes-lions-grand-prix-trophies-PR-PRW.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1879233/cannes-jury-presidents-judged-ai" data-url="https://www.prweek.com/article/1879233" data-id="1879233" title="How Cannes jury presidents judged AI">How Cannes jury presidents judged AI</a> </h3> <span class="byline"> By Brandon Doerrer, July 01, 2024 </span> <p>Despite all the hype about AI-created campaigns, jury presidents say the technology had a minimal influence on award-winning work this year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1878910/consider-code-cracked-pr-firms-prove-cannes-success-wasnt-fluke" title="Immage of Cannes, France"><img alt="Immage of Cannes, France" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/cannesLions.RF.R6-27-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1878910/consider-code-cracked-pr-firms-prove-cannes-success-wasnt-fluke" data-url="https://www.prweek.com/article/1878910" data-id="1878910" title="‘Consider the code cracked’: PR firms out to prove Cannes success wasn’t a fluke">‘Consider the code cracked’: PR firms out to prove Cannes success wasn’t a fluke</a> </h3> <span class="byline"> By Chris Daniels, June 27, 2024 </span> <p>PR agencies won more Grand Prix this summer than ever before at the Cannes Lions International Festival of Creativity. CEOs are confident they’ll be back for more next year.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1878883/queer-creators-struggle-brands-pass-pride-deals" title="Qween Jean helps to lead the annual Queer Liberation March"><img alt="Qween Jean helps to lead the annual Queer Liberation March" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/queer-liberation-rally-GettyImages-RM-1506137010-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1878883/queer-creators-struggle-brands-pass-pride-deals" data-url="https://www.prweek.com/article/1878883" data-id="1878883" title="Queer creators struggle as brands pass up Pride deals">Queer creators struggle as brands pass up Pride deals</a> </h3> <span class="byline"> By Brandon Doerrer, June 27, 2024 </span> <p>As brands retreat from LGBTQIA+ support, creators are losing revenue.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1877916/earned-media-winning-cannes" title="Campaign art of the Snoop Dogg Smokeless campaoign"><img alt="Campaign art of the Snoop Dogg Smokeless campaoign" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/snoop.R6-20-2024.JPG" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1877916/earned-media-winning-cannes" data-url="https://www.prweek.com/article/1877916" data-id="1877916" title="Earned media is winning at Cannes">Earned media is winning at Cannes</a> </h3> <span class="byline"> By Brandon Doerrer, June 20, 2024 </span> <p>Some of the festival’s most-lauded work came from PR firms or leaned into earned-first creative.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1876986/creators-spending-time-cannes-year" title="Aerial view of Cannes"><img alt="Aerial view of Cannes" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/GettyImages-1492037757-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1876986/creators-spending-time-cannes-year" data-url="https://www.prweek.com/article/1876986" data-id="1876986" title="How creators are spending their time at Cannes this year">How creators are spending their time at Cannes this year</a> </h3> <span class="byline"> By Brandon Doerrer, June 13, 2024 </span> <p>Thanks to a Lions Creator program festival and no overlap with VidCon, this year’s festival will have the largest creator presence yet.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1876976/ford-puts-its-signature-detroit-renaissance-michigan-central-station-reopening" title="Image of Michigan Central Station"><img alt="Image of Michigan Central Station" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/centralstation.R6-13-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1876976/ford-puts-its-signature-detroit-renaissance-michigan-central-station-reopening" data-url="https://www.prweek.com/article/1876976" data-id="1876976" title="Ford puts its signature on Detroit renaissance with Michigan Central Station reopening">Ford puts its signature on Detroit renaissance with Michigan Central Station reopening</a> </h3> <span class="byline"> By Chris Daniels, June 13, 2024 </span> <p>Michigan Central Innovation District is home to 100 startups and counting. Its centerpiece railroad station was celebrated in a free concert starring Eminem last week.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1875941/harvard-stays-silent-stay-silent-policy" title="Harvard interim president Alan Garber is doused in glitter by an animal rights protestor"><img alt="Harvard interim president Alan Garber is doused in glitter by an animal rights protestor" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/harvard-garber-glittler-1-PRW.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1875941/harvard-stays-silent-stay-silent-policy" data-url="https://www.prweek.com/article/1875941" data-id="1875941" title="Harvard stays silent on ‘stay silent’ policy">Harvard stays silent on ‘stay silent’ policy</a> </h3> <span class="byline"> By Steve Barrett, June 06, 2024 </span> <p>Smart universities will spend the summer reviewing their crisis and comms strategies after a spring dominated by protests.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1874885/pride-back-brands" title="Picture of a display of Target's Pride collection"><img alt="Picture of a display of Target's Pride collection" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/target_pride.RM.R5-30-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1874885/pride-back-brands" data-url="https://www.prweek.com/article/1874885" data-id="1874885" title="Pride is back. Where are the brands?">Pride is back. Where are the brands?</a> </h3> <span class="byline"> By Chris Daniels, May 30, 2024 </span> <p>Many brands are taking a break from Pride this year due to the economy or political opposition to DEI and ESG programs. Advocates are looking for silver linings.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1874090/brutal-pr-execs-50-wading-tough-job-market" title="Stock art of people moving around"><img alt="Stock art of people moving around" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/office.RF.R5-23-2024.jpg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1874090/brutal-pr-execs-50-wading-tough-job-market" data-url="https://www.prweek.com/article/1874090" data-id="1874090" title="‘Brutal’: PR execs over 50 are wading through a tough job market">‘Brutal’: PR execs over 50 are wading through a tough job market</a> </h3> <span class="byline"> By Chris Daniels, May 23, 2024 </span> <p>Despite decades of experience wrangling crises and leading teams, senior execs are having a difficult time finding new roles due to staff cutbacks, an emphasis on new skills and what they contend is ageism.</p> </div> </div> <div class="storyContent"> <div class="thumbnail"> <figure> <a href="/article/1872882/people-hated-apples-crush-ad-heres-why-doesnt-matter" title="Screenshot from Apple's latest TV ad"><img alt="Screenshot from Apple's latest TV ad" src="https://cached.imagescaler.hbpl.co.uk/resize/scaleWidth/140/cached.offlinehbpl.hbpl.co.uk/news/ORP/apple_crush.W5-15-2024.jpeg" /></a> </figure> </div> <div class="contentWrapper"> <h3> <a href="/article/1872882/people-hated-apples-crush-ad-heres-why-doesnt-matter" data-url="https://www.prweek.com/article/1872882" data-id="1872882" title="People hated Apple’s Crush! ad. Here’s why that doesn’t matter">People hated Apple’s Crush! ad. Here’s why that doesn’t matter</a> </h3> <span class="byline"> By Diana Bradley, May 15, 2024 </span> <p>The goodwill Apple built up over the years makes a gaffe like this forgivable, experts say.</p> </div> </div> </div> </div> </div> </div> </div > </div> <div class="group2 grid1"> <div class="zone">  <div id="r1301Ad" class="commercialSlot" data-location-code="R1" data-sizes="300x250|300x600|600x300"></div> <div class="textHtmlModule"> <style></style> <div style="text-align: center;"> <div style="display: inline-block; width: 100%;"><button class="downloadbutton"> <a style="color: white;" href="https://www.prweek.com/us/email-bulletins"> Get our email newsletters </a> </button></div> </div> </div> <div class="textHtmlModule"> <div class="articleModule genericModule altModule imgLeft"><header style="display: none;"> <h2>Resources</h2> </header> <ul> <li> <h3><a href="https://www.prweek.com/article/1905574/" target="_blank" rel="noopener">Dashboard 25</a></h3> </li> <li> <h3><a 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