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no-repeat 92% 4%, url(https://gente.globo.com/wp-content/uploads/2024/01/IMG13_OVerao2024Chegou.png) no-repeat -8% 44%, url(https://gente.globo.com/wp-content/uploads/2024/01/IMG15_OVerao2024Chegou.png) no-repeat 105% 92%, #ffffff; background-size: 282px ,287px, 365px; } } @media (max-width: 925px) { #celframe { width: 268px; padding: 0 15px 0 15px; border-bottom: 0; border-radius: 40px 40px 0 0; display: flex; flex-direction: column; align-items: center; } #leftarrow { width: 50px; height: 50px; position: absolute; margin-left: -365px; margin-top: 235px; display: flex; justify-content: center; align-items: center; } #rightarrow { width: 50px; height: 50px; position: absolute; margin-left: 365px; margin-top: 235px; display: flex; justify-content: center; align-items: center; } #celspeaker { width: 55px; border-radius: 20px; height: 7px; margin-bottom: 30px; margin-top: 30px; } #storie { width: 300px; height: 415px; border: 0; margin-bottom: -11px; border-radius: 15px 15px 0 0; } } @media (max-width: 800px) { #celframe { width: 305px; padding: 0 15px 0 15px; border-bottom: 0; border-radius: 40px 40px 0 0; display: flex; flex-direction: column; margin-right: auto; } #leftarrow { width: 50px; height: 50px; position: absolute; margin-left: 310px; margin-top: 385px; display: flex; justify-content: center; align-items: center; } #rightarrow { width: 50px; height: 50px; position: absolute; margin-left: 310px; margin-top: 445px; display: flex; justify-content: center; align-items: center; } #storie { width: 300px; height: 480px; border: 0; margin-bottom: -11px; border-radius: 15px 15px 0 0; } .altura-especial { height: auto !important; margin-top: 0; } .gira { transform: rotate(0deg); } .desfoque { backdrop-filter: blur(9px); padding: 10px 10px; } .borda-dot { border-right: 0; border-bottom: 1px dotted black; } .borda-arredondada-esq { border-radius: 50px 50px 0px 0px; } .borda-arredondada-dir { border-radius: 0px 0px 50px 50px; } .borda-dir-base { border-right: 0; border-bottom: 2px solid #ffe02c; } .borda-dir-base2 { border-right: 0; border-bottom: 2px solid #8027ff; } .margem-especial { margin: 0px 0px 0px 0px; } .margem-especialB { margin-top: 0px; } .graficodesk { display: none !important; } .graficomob { display: block !important; } .altura-fixada { height: auto !important; background-position: center; } .flexi { display: flex; flex-direction: column; align-items: center; } .first_child { align-self: flex-start; border-right: 0; padding-bottom: 5px; } .citacao-dir { border-left: 0; border-top: 20px solid #ffffff24; background-color: #ffffff26; } .circulo { background-color: #ffffff; border-radius: 135px; color: #8027ff; min-height: 255px; display: flex; align-items: center; justify-content: center; min-width: 255px; flex-direction: column; border: 2px solid #ffe02c; max-width: 206px; padding: 10px; } .circulo1 { background-color: #ffffff; border-radius: 195px; color: #8027ff; min-height: 320px; display: flex; align-items: center; justify-content: center; min-width: 320px; flex-direction: column; border: 2px solid #ffe02c; max-width: 206px; padding: 22px; } .titulo { font-size: calc(30px + 1.5vw) !important; line-height: 105% !important; -webkit-hyphens: auto; -ms-hyphens: auto; hyphens: auto; } .titulo2 { font-size: calc(57px + 0.8vw) !important; line-height: 90% !important; hyphens: auto; } .titulo3 { font-size: calc(63px + 0.8vw) !important; line-height: 100% !important; hyphens: auto; } .img-dir-esq { display: block; margin-left: 0; } .img-centro-esq { display: block; margin: 0; } .img-esq-centro{ display: block; margin: auto; } .dir-esq { text-align: left; } .centro-esq { text-align: left; } .dir-centro { text-align: center; } .esq-centro { text-align: center; } #bg1 { background: url(https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-header2.png) no-repeat 39vw -1vh, url(https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-header1.png) no-repeat -6vw 107%, #FFE02C; background-size: 332px, 242px; } #bg2 { background: url(https://gente.globo.com/wp-content/uploads/2024/03/IMG4_TermometroDeConsumoOPrimeiroSemestreDe2024.png) no-repeat 60vw 98%, white; background-size: 203px; } #bg3 { background: url(https://gente.globo.com/wp-content/uploads/2024/03/IMG18_TermometroDeConsumoOPrimeiroSemestreDe2024.png) no-repeat 50% bottom, url(https://gente.globo.com/wp-content/uploads/2024/01/IMG4_OVerao2024Chegou.png) no-repeat 50% 100%, white; background-size: 258px, 280px; padding-bottom: 315px; } #bg4 { background: url(https://gente.globo.com/wp-content/uploads/2024/01/IMG4_OVerao2024Chegou.png) no-repeat 50% 113vh, url(https://gente.globo.com/wp-content/uploads/2024/01/IMG13_OVerao2024Chegou.png) no-repeat -3% 0%, url(https://gente.globo.com/wp-content/uploads/2024/01/IMG15_OVerao2024Chegou.png) no-repeat 100% 95%, linear-gradient(180deg, #8027ff 2%, white 2%); background-size: 370px ,299px, 420px; padding-top: 300px; } } @media (max-width: 400px) { #bg1 { background: url(https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-header2.png) no-repeat 30vw -2vh, url(https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-header1.png) no-repeat -21vw 103%, #FFE02C; background-size: 287px, 219px; } } </style></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a869db6753d7060e6a81713d1f5c8f10 fw-col-xs-12 fw-col-sm-6 alinha-base" > <div class="sh-column-wrapper"> <div id="text-block-7f5572245ee8660cb311695a6e4243ee" class="sh-text-block"> <div id="celframe"><div id="leftarrow">❮</div><div id="rightarrow">❯</div><div id="storieicon"></div><div id="celspeaker"></div><p><iframe id="storie" src="https://gente.globo.com/web-stories/o-impacto-da-sazonalidade-na-industria-farmaceutica/"></iframe></p></div></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-6422f3712254e7db7dfc43934a91fda8 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-b7397b2a897d3d10578a2f8c31f3368d fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f9a041df14fab0156e30cc3077253207" class="sh-text-block"> <p class="titulo"><strong>O impacto da sazonalidade: de olho no inverno</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4c837ab2138794a1cac0292e1310ce40 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d6dd1ab876184b7e6ab32bd65a0a6de0" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 21px;">Desde o fim de março, o país tem se despedido do calorão característico do início do ano para desfrutar de temperaturas mais amenas. E com a chegada das estações mais frias, apresentam-se também os problemas de saúde, como uma <strong>maior incidência de gripes e resfriados.</strong></span></p><p> </p><p><span style="font-weight: 400; font-size: 21px;">Segundo a <a href="https://www.iqvia.com/pt-br/locations/brazil"><strong>IQVIA</strong></a>, conforme o número de pessoas que sofrem com gripes no período do outono ou inverno aumenta, cresce também a demanda por medicamentos relacionados às doenças, como antigripais, antitérmicos, descongestionantes e xaropes.</span></p></div> </div> </div> <div class="sh-column sh-column-b25017be627bddab277fc8da23548e6d fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a2c89bbd8c691177c9ce41a85a2af69b" class="sh-text-block"> <p><span style="font-weight: 400; font-size: 21px;">E é esse fenômeno que a pesquisa irá investigar. Para isso, foram entrevistados, em janeiro de 2024, 1200 brasileiros que visitaram farmácias nos últimos 3 meses. Vamos aos números.</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-43ef5b1ad97c9d33541530513f9e6691 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-6fe41d7746265da788f168d45739b971" class="sh-text-block"> <p><span style="font-size: 14px;">Fonte: Pesquisa proprietária Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-487a4c8fdef035420855f73d859ca2ae fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-a6c7902c75992c49eafe337b58e183f6 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5329b3056286cf64221762596458baa8" class="sh-text-block"> <p class="titulo"><strong>Perfil dos entrevistados</strong></p></div> <div class="sh-empty-space" id="empty-space-33ad9890451049bb55e5e1b252c381aa"></div> <div id="text-block-cf22be7c693f695d136ae8cffc5c7326" class="sh-text-block"> <p><img fetchpriority="high" decoding="async" class="graficodesk alignnone wp-image-164555 size-full" style="margin: auto;" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-desk.png" alt="" width="958" height="339" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-desk.png 958w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-desk-300x106.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-desk-768x272.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-desk-150x53.png 150w" sizes="(max-width: 958px) 100vw, 958px" /></p><p><img decoding="async" class="graficomob alignnone wp-image-164556 size-full" style="margin: auto;" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-mob-1.png" alt="" width="333" height="994" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-mob-1.png 333w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-mob-1-101x300.png 101w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s3-mob-1-150x448.png 150w" sizes="(max-width: 333px) 100vw, 333px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-1824361c74e364bf3714b2ec86f323de fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0c7a8265ae856ee06dc7a1cb2d40b415" class="sh-text-block"> <p class="titulo"><strong>Entendendo a sazonalidade:</strong><br />categorias antigripais 2023 x 2022</p></div> <div id="text-block-3d3cb9b8ca3886ed0fb5ebbefcb31003" class="sh-text-block"> <p><span style="font-size: 21px;">A venda de medicamentos da categoria aumenta a partir de abril e segue crescendo até julho. Após esse período, o volume de vendas volta a uma estabilidade, mostrando de forma clara a sazonalidade.</span></p></div> <div class="sh-empty-space" id="empty-space-e8d327fd105c41c9176048f8424fcde6"></div> <div id="text-block-0e4bb37286f71f16935e56d9d7277ab7" class="sh-text-block"> <p><img decoding="async" class="graficodesk alignnone wp-image-164197 size-full" style="margin: auto;" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s6.png" alt="" width="794" height="387" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s6.png 794w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s6-300x146.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s6-768x374.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s6-150x73.png 150w" sizes="(max-width: 794px) 100vw, 794px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-bd67ce7d771f0737193ba451ea8ef96b fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7fee57ccc92318b07f6629005b1cb1ad" class="sh-text-block"> <p><span style="font-size: 21px;">As movimentações que acontecem entre fevereiro e março são decorrentes da volta às aulas e o fim das férias, onde o contato com pessoas fora do ciclo aumenta.</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d1446c65f942f62ea2336506d8e7c0b3 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-81d9c0e870a78b2139a123850dcd464f" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-163837 size-full" style="margin: auto;" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p1.png" alt="" width="600" height="190" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p1.png 600w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p1-300x95.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p1-150x48.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></p></div> </div> </div> <div class="sh-column sh-column-5f306bc2afc69ee86ee3d938961b8081 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-3b5dacfba6884f9ea6686820f31145ef" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="graficodesk alignnone wp-image-163838 size-full" style="margin: auto;" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p2.png" alt="" width="600" height="200" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p2.png 600w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p2-300x100.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s7-p2-150x50.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d7b0273c96b45adc155a924a86875f76 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f6cdfae983c842467b1aa46bfdce180d" class="sh-text-block"> <p><span style="font-size: 14px;">Fonte: Dados Close-Up | Antigripais e correlatos | Fev24</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-3ec4f1a321d6d04b3c83506111bbcfcf fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-105cfcdc5178ebb6d6ea1009af331ae6 fw-col-xs-12 fw-col-sm-8 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-3a8d932e8331bd4785b24cc9fc394e69" class="sh-text-block"> <p class="titulo3"><strong>Como essa sazonalidade impacta no comportamento do consumidor?</strong></p></div> </div> </div> <div class="sh-column sh-column-2c69affa160bc105440ae3bc7721673e fw-col-xs-12 fw-col-sm-4 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-58870852a4c6480b625b66e6f6a12018" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164199 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-tiitle.png" alt="" width="240" height="240" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-tiitle.png 240w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-tiitle-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-tiitle-96x96.png 96w" sizes="(max-width: 240px) 100vw, 240px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-9d5fba7fdf1b8a5cab5a4a512ac6bbaa fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-33ea9869c3b0354934e9571ce423bc1b" class="sh-text-block"> <p class="titulo"><strong>Os consumidores acreditam que existe diferença na frequência que costumam visitar as farmácias de acordo com as estações do ano?</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-77b935578adf8893de712afab7f34b52 fw-col-xs-12 fw-col-sm-4 alinha-topo graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-985c9797a57c349835dc7131af119424 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-bdc55f0c00c3924b8f23ecf21f403488" class="sh-text-block"> <p class="titulo"><strong>29%</strong></p></div> <div id="text-block-faec6dd78ac7481cce4d8c67bbedcb7d" class="sh-text-block"> <p><span style="font-size: 21px;">Acreditam visitar mais as farmácias <strong>durante as estações mais frias </strong></span></p></div> </div> </div> <div class="sh-column sh-column-4297382bb9163a273ea70a885d4dcba8 fw-col-xs-12 fw-col-sm-4 alinha-topo graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d192ac3a73ac4ab7b4c739f0cbf7ecb9 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-75f2c61e20ba2b43b3bb63ea09a5283e" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-163874" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p1.png" alt="" width="467" height="473" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p1.png 467w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p1-296x300.png 296w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p1-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p1-150x152.png 150w" sizes="(max-width: 467px) 100vw, 467px" /></p></div> </div> </div> <div class="sh-column sh-column-2647ca3a0d65101ab3feb4825dcd0bc4 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d30e563b61f03142793785b9c755624b" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164544 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p2-1.png" alt="" width="467" height="473" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p2-1.png 467w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p2-1-296x300.png 296w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p2-1-96x96.png 96w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s10-p2-1-150x152.png 150w" sizes="(max-width: 467px) 100vw, 467px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5dd3d1ac010ddacc22b57669598ac694 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-acdc859f07e6e85589651c3cd8d163a4" class="sh-text-block"> <p class="titulo"><strong>Os preparativos para o inverno começam antes mesmo da estação,</strong> já que uma parcela dos brasileiros compra medicamentos antecipadamente</p></div> </div> </div> <div class="sh-column sh-column-43db8a6a77029d0fa3d571e6add76c04 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ffb62bcf6194c84dd3663c9989cb9de7" class="sh-text-block"> <p class="centro-esq" style="text-align: left;"><span style="font-size: 14px;"> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-164200" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-farmacia.png" alt="" width="240" height="240" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-farmacia.png 240w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-farmacia-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-farmacia-96x96.png 96w" sizes="(max-width: 240px) 100vw, 240px" /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5e7d7731b50a7704d2ec554dd1a5b1ed fw-col-xs-12 alinha-topo borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-27da5507bae9bdbb644b009ad65a6815" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>40%</strong></p></div> <div id="text-block-dd7ba690370dff1c3a7863a9c57e950f" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">dos brasileiros abastecem a casa com medicamentos para gripe e resfriados, </span><span style="font-size: 21px;"><strong>antes mesmo das estações começarem</strong></span></p><p> </p></div> <div id="text-block-7866996bae2eb1d540955c68ec017030" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>48%</strong></p></div> <div id="text-block-022340924b38dddaf2bd9f048ebb07b8" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Região Nordeste</span></p></div> <div id="text-block-bbb303d54bc276b6aab415ac772177b6" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><span style="font-size: 30px;"><strong>59%</strong></span> Pessoas com filhos de 0-2 anos<br /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-baf37e8911b6de81154ca6a626f98f76 fw-col-xs-12 fw-col-sm-9 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a4fd0abfce6bda3d5984094754ef5cd2" class="sh-text-block"> <p class="titulo">Mas para conseguir ter sucesso na prevenção das doenças de inverno, ainda existem <strong>dúvidas</strong></p></div> </div> </div> <div class="sh-column sh-column-9a0654d7d37f95651d4b46b4eb587527 fw-col-xs-12 fw-col-sm-3 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-160a5d4c7657663dac5e9a31ea5187f7" class="sh-text-block"> <p class="centro-esq" style="text-align: left;"><span style="font-size: 14px;"> <img loading="lazy" decoding="async" class="alignnone size-full wp-image-164201" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-frio.png" alt="" width="240" height="240" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-frio.png 240w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-frio-150x150.png 150w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-frio-96x96.png 96w" sizes="(max-width: 240px) 100vw, 240px" /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-853ea3ecdf4a94c821af0b7b16380047 fw-col-xs-12 alinha-topo borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1b561cc5d64366275123abe2b5720adc" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>Você sabe com clareza formas de prevenção dessas doenças de inverno?<br /></strong></p></div> <div id="text-block-774f38f5db1345abbe06e88d2b1486c3" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><img loading="lazy" decoding="async" class="alignnone size-full wp-image-163884" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s12.png" alt="" width="139" height="148" /></span></p></div> <div id="text-block-cd183ae5e02659d6ddacc69c8d053e0b" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">“Não sabem” ou “não tem certeza se sabem” como se prevenir dessas doenças</span></p></div> <div id="text-block-f92d8bf5e4bc0e756a6db4112d06e584" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">E esse conhecimento é diferente em cada classe social, o não saber ou a dúvida é mais presente na classe CDE<strong> (38%) </strong></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-f95418951171161782b47d3f284cf10b fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-4b1deada41b66a30bf9343163f0333ea" class="sh-text-block"> <p><span style="font-size: 21px;">Apesar de muitos já afirmarem que sabem como como se prevenir</span></p><p class="titulo"><strong>44% dos brasileiros gostariam de receber mais informações sobre doenças virais</strong></p><p><span style="font-size: 21px;">34% gostariam de saber mais e com destaques para prevenção das crianças<br /></span></p></div> </div> </div> <div class="sh-column sh-column-315ee103bf9c8b48da0bb049273faa2d fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-72850a9f1cbc0fa50f944f2b41961b00" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-164219" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-info.png" alt="" width="310" height="307" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-info.png 310w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-info-300x297.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-info-150x149.png 150w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-info-96x96.png 96w" sizes="(max-width: 310px) 100vw, 310px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-922438ae14714309d42f84fca12ad349 fw-col-xs-12 alinha-topo borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-69fdbf7a81a39f73087fb462b9401b31" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>56%</strong></p></div> <div id="text-block-ac05629120c99d493e4d5eac600c7bce" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">afirmam que as <strong>campanhas na TV</strong> sobre saúde e prevenção de doenças conseguem esclarecer as dúvidas sobre o assunto</span></p><p> </p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-b957fa34a934780249b170af1617a12c fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-75b7cd1f3a3786275b33245521f4b4a1" class="sh-text-block"> <p class="centro-esq" style="margin-top: 20px;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-b9d5faa3c7c28d491fd9b4a2bffbf120 fw-main-row sh-section-visibility-everywhere"> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-b9d5faa3c7c28d491fd9b4a2bffbf120').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container"> <div class="fw-row"> <div class="sh-column sh-column-a0a2c25bb40e0183af50e3d8be9c7c9f fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-eee5b152fee23199affd6d828b06e8ec" class="sh-text-block"> <p class="titulo3" style="text-align: right;"><strong>E tem espaço para os laboratórios conversarem e ensinarem mais o público</strong></p></div> </div> </div> <div class="sh-column sh-column-a806f87fb02d56e837e76340d1adee68 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-11ee153168490f7670dc44c8d62dc614" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-163907" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-1.png" alt="" width="614" height="159" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-1.png 614w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-1-300x78.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-1-150x39.png 150w" sizes="(max-width: 614px) 100vw, 614px" /></p></div> <div class="sh-empty-space" id="empty-space-cbfb77a30773275de6d95642f7d5e213"></div> <div id="text-block-2ac7f443c88f00483bf86a8af731a16c" class="sh-text-block"> <p><img loading="lazy" decoding="async" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-2.png" alt="" width="622" height="159" class="alignnone size-full wp-image-163908" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-2.png 622w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-2-300x77.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s14-2-150x38.png 150w" sizes="(max-width: 622px) 100vw, 622px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c5a2d2c869aa85df73b3fad683dd5259 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-92844b7af19bbbf691275dddfcdc16da" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-12cbd77ab661d7db8dbca8a1003ef1a9 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-cebfcbab5978aeab251385dc7fdb9b4c fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d6b9258a3b88f095d17271485f832b3f" class="sh-text-block"> <p class="titulo">Gripes e resfriados são as doenças mais comuns durante o inverno.<br /><strong>Mas será que as pessoas sabem mesmo a diferença entre cada um dos vírus que causam essas doenças?</strong></p></div> </div> </div> <div class="sh-column sh-column-8f4ca9626cfeebfccd1fcc6d85008e8c fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b85fd7868ff63e75f2a74d1f7543d047" class="sh-text-block"> <p class="centro-esq" style="text-align: left;"><img loading="lazy" decoding="async" class="alignnone wp-image-163948 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s15.png" alt="" width="111" height="358" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s15.png 111w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s15-93x300.png 93w" sizes="(max-width: 111px) 100vw, 111px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-92d444dddbeba9620b44ec767fa461c8 fw-col-xs-12 fw-col-sm-2 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-d2026bbd980b3e40d6499b406c0a3c26 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-28425d684383d118a9df57ccd635578f" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-163949" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s16.png" alt="" width="512" height="300" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s16.png 512w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s16-300x176.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s16-150x88.png 150w" sizes="(max-width: 512px) 100vw, 512px" /></p></div> <div id="text-block-352b94553c0b6107e8b9d80ca46ca020" class="sh-text-block"> <p><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-9142a6dea94018a84479cb66dd16380e fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-185173285f189e668a1ddec6a6563281" class="sh-text-block"> <p class="titulo"><strong>Você sabe a diferença entre gripe e resfriado?</strong></p></div> <div id="text-block-6a5969d29ca06ef4e364fb6b8ab8c37a" class="sh-text-block"> <p><span style="font-size: 21px;">A <b>gripe é uma infecção viral</b> que afeta o sistema respiratório como um todo. A doença é classificada em tipo <b>A e B </b>e outros tantos subtipos – entre está a popular <b>H1N1</b>. Porém, quando não tratada corretamente, a gripe pode evoluir e causar complicações.</span></p><p> </p><p><span style="font-size: 21px;">Ao contrário da gripe, o resfriado tem gravidade menor e sintomas mais brandos. Essa também é uma infecção viral respiratória, mas, deriva de outros tipos de vírus, como o <b>rinovírus</b>.</span></p></div> </div> </div> <div class="sh-column sh-column-048722091b297a3981600e4bdea0e5c3 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2e5960f01ea198d7ab513a38926e68d3" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-164203" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-gripe.png" alt="" width="187" height="328" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-gripe.png 187w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-gripe-171x300.png 171w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-gripe-150x263.png 150w" sizes="(max-width: 187px) 100vw, 187px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ae8b5f984821999efebaccf69687bf8f fw-col-xs-12 fw-col-sm-15 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-b52fc86f4801e6f47b1fdedee5d18b77 fw-col-xs-12 fw-col-sm-15 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b17068ce99283ac7e9e173c06f7283e0" class="sh-text-block"> <p><strong><span style="font-size: 24px;">Resfriado</span></strong></p><ul><li><span style="font-size: 21px; color: #000000;"><b>Coriza;</b></span></li><li><span style="font-size: 21px; color: #000000;"><b>Espirros;</b></span></li><li><span style="font-size: 21px; color: #000000;"><b>Febre baixa;</b></span></li><li><span style="font-size: 21px; color: #000000;"><b>Tosse.</b></span></li></ul></div> </div> </div> <div class="sh-column sh-column-fdf677f0e84d427e180e6b66cea705cb fw-col-xs-12 fw-col-sm-2 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-8128598d744e770da7bf00e01c800d58 fw-col-xs-12 fw-col-sm-3 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0a6630bcfcc80cd921f8fe2d636466bb" class="sh-text-block"> <p><strong><span style="font-size: 24px;">Gripe</span></strong></p><ul><li><span style="font-size: 21px; color: #ffffff;"><b>Cansaço;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Coriza;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Dor de cabeça;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Dor no corpo intensa;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Dor de garganta;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Febre alta;</b></span></li><li><span style="font-size: 21px; color: #ffffff;"><b>Tosse.</b></span></li></ul></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-27ade5814fc6fccc52f8d4308d8551b9 fw-col-xs-12 fw-col-sm-8 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d280896a89f341a56580c729b47b0bd3" class="sh-text-block"> <p class="titulo"><strong>Existem também outras dúvidas e outros mitos que circundam o tema:</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-369f7c3c92ccf2a370eca7faf159fa69 fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="1s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-39346f8cdfa31b952dc5a000a37eaa37" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="size-full wp-image-163987 aligncenter" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-1.png" alt="" width="551" height="207" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-1.png 551w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-1-300x113.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-1-150x56.png 150w" sizes="(max-width: 551px) 100vw, 551px" /></p></div> </div> </div> <div class="sh-column sh-column-f397f2444b37903e06c01c625146517a fw-col-xs-12 fw-col-sm-6 sh-column-mobile-padding sh-animated fadeInRight" data-wow-duration="1s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-06c5c2df36c50925449de641898d867f" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="wp-image-163988 size-full aligncenter" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-2.png" alt="" width="551" height="235" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-2.png 551w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-2-300x128.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s19-2-150x64.png 150w" sizes="(max-width: 551px) 100vw, 551px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-42c356edd516bf3ce63c9160cdb163fb fw-col-xs-12 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="1s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-9b577fb978110b780a5a09214922e41e" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-488e4653a91350b3bbb4f4c17d192634 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7c161e9e6113c917f0bf1b6886cb44e5" class="sh-text-block"> <p class="titulo"><strong>Quando pensamos em medicamentos antigripais, o que diferencia as marcas? Por que uma é mais lembrada que a outra?</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-38f91fc3e6327a94de683cbbd425048b fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-883ba36e8899c6047489d08a47e1652a" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-163999 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s23.png" alt="" width="877" height="382" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s23.png 877w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s23-300x131.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s23-768x335.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s23-150x65.png 150w" sizes="(max-width: 877px) 100vw, 877px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-2964cbffd19f31e74bebadbe032d572f fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ed91388a9886e83a72115e8314548231" class="sh-text-block"> <p class="titulo"><strong>A cesta de medicamentos dos brasileiros, além de antigripais e descongestionantes</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8a96ff9484e34601377ec74e7b90a484 fw-col-xs-12 fw-col-sm-2 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-e4a8f7446adc0fa036d345d79986e9b4 fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fd1e447cf1a9d582210f8bf10b5a0492" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Xaropes para tosse<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>60%</strong></span></p></div> </div> </div> <div class="sh-column sh-column-88a68cd8845ef51afe61614e6f6f2237 fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-23cc2eefc2c9ecea79f5ab23f7e8b65b" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Pastilha para dor de garganta<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>44%</strong></span></p></div> </div> </div> <div class="sh-column sh-column-9fad9ddb3d59d28e0dba95e5312e1dc8 fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0752ecf55f645b56ef449f4e66eeae3a" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Spray nasal<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>33%</strong></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-742ceeda8e94c85a36116760c78254ba fw-col-xs-12 fw-col-sm-2 graficodesk sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-d32b55e2f563cf0aeee0941058fe5159 fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-995df60e26ad9e7beec15e47ecb8a8c8" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Pastilha para tosse<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>31%</strong></span></p></div> </div> </div> <div class="sh-column sh-column-4d8fed6e54720721e3c210624ff1e6e1 fw-col-xs-12 fw-col-sm-3 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-83799fb283575c42b33e8a8cce3211e6" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Chás antigripais<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>30%</strong></span></p></div> </div> </div> <div class="sh-column sh-column-29a410e9a1d2fd6608098e4895dfb906 fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ed57fea60d5f373cdf6a29628f45b8f5" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;"><strong>Spray para garganta<br /></strong></span></p><p style="text-align: center;"><span style="font-size: 24px;"><strong>26%</strong></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5e4f7987c532a9647271004b82f138fd fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-6b0b2ab5ccf3f0a0b6bc244385ad524d" class="sh-text-block"> <p class="titulo"><strong>Referência ou genérico?</strong></p><p><span style="font-size: 21px; color: #000000;">Além dos medicamentos OTCs, os <strong>antibióticos</strong> também são comuns nesse período por conta de doenças respiratórias</span></p></div> <div id="text-block-b0d2917cfbc42f320aeacebc4881e837" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164034 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s26.png" alt="" width="897" height="267" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s26.png 897w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s26-300x89.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s26-768x229.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s26-150x45.png 150w" sizes="(max-width: 897px) 100vw, 897px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-d28e77bd9a68541defb63d32cb4f0cef fw-col-xs-12 sh-column-mobile-padding sh-animated fadeInRight" data-wow-duration="0.6s"data-wow-delay="0.3s"> <div class="sh-column-wrapper"> <div id="text-block-8beba4bab29cd41f88e973802ecdba15" class="sh-text-block"> <p class="titulo"><strong>Genéricos</strong></p><p><span style="font-size: 21px; color: #000000;"><strong>A maior parte reconhece a alta qualidade</strong><br /></span></p></div> <div id="text-block-4d5fc2a806689d99d6ac3af3b732f5d5" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164037 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s27.png" alt="" width="539" height="288" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s27.png 539w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s27-300x160.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s27-150x80.png 150w" sizes="(max-width: 539px) 100vw, 539px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-5eb9ebfef10e12b7c146dadde6cc8d23 fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-6726e31f7b1953f4d357962c56b6dc22" class="sh-text-block"> <p><span style="font-size: 21px;">Em relação aos medicamentos genéricos, a maior parte dos brasileiros reconhece sua alta qualidade. No entanto, embora o preço seja um fator decisório para escolher um medicamento genérico, os brasileiros acreditam que existem diferenças entre os laboratórios e portanto gostam de escolher qual ‘marca” irá comprar. </span></p><p><span style="font-size: 21px;">Essa é uma oportunidade para as marcas gerarem lembrança e consideração – sem pensar apenas em preço.</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-99edc8017c4e8a551300d6c13bbb8129 fw-col-xs-12 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="0.5s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-797e40b909cfe266a062743a8393e545" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="wp-image-164038 size-full aligncenter" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s28.png" alt="" width="806" height="305" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s28.png 806w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s28-300x114.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s28-768x291.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s28-150x57.png 150w" sizes="(max-width: 806px) 100vw, 806px" /></p></div> <div id="text-block-e9abee022670b51cbcec0cb929dcb275" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-c69156e5429cc68bf5e2d87e7cc055af fw-main-row sh-section-visibility-everywhere"> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-c69156e5429cc68bf5e2d87e7cc055af').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container"> <div class="fw-row"> <div class="sh-column sh-column-bfe8ac911e00aa9bf04d5462abb515d0 fw-col-xs-12 fw-col-sm-4" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-d5f875750a6b9e2755b08c820ffe692a fw-col-xs-12 fw-col-sm-8 alinha-topo borda-arredondada sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-bb53066bfddbdd660e165077a13bd1ce" class="sh-text-block"> <p class="titulo dir-esq"><strong>Hidratação também tem espaço na cesta de outono/inverno<br /></strong></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-b8d36ec15b7df6df31758cd10c74e337 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-3ccf9d1098d3dc3ac6731c9fcb494258 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c8aeb9917d2b7aa3fdb6e579b43179af" class="sh-text-block"> <p class="titulo3"><strong>Hábito de compra</strong></p><p class="titulo"><strong>Hidratantes</strong></p></div> </div> </div> <div class="sh-column sh-column-84371b74dedb2b06239679dbcbfa4a3e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-7d87b4b4c974dc9d3924060a67f87eac" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164205 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-hidra.png" alt="" width="310" height="307" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-hidra.png 310w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-hidra-300x297.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-hidra-150x149.png 150w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-hidra-96x96.png 96w" sizes="(max-width: 310px) 100vw, 310px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4124539205d15381fcaa898fab9e1a51 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a2d7e2d7a155e29b6f5ea31f9b8c1c4d" class="sh-text-block"> <p style="text-align: center;"><strong><span style="font-size: 18px;">Corpo</span></strong></p></div> <div id="text-block-2def5fa44c13f808a7e6c8547e9a5a89" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>43%</strong></p></div> <div id="text-block-2c4d58251617183eeb555c218be40e6e" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Aumento o consumo durante outono/inverno</span></p></div> </div> </div> <div class="sh-column sh-column-ec5cacdef4f0a2e8c725dd6d02203eef fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c79d4aee3c512a2fa10cff6073931006" class="sh-text-block"> <p style="text-align: center;"><strong><span style="font-size: 18px;">Rosto</span></strong></p></div> <div id="text-block-4f79e4a059cc9bf08c24a6d8d83ace16" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>54%</strong></p></div> <div id="text-block-8df601f9fcb53e062cf4b18c025ba4c8" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Mantenho o consumo durante outono/inverno</span></p></div> </div> </div> <div class="sh-column sh-column-4cbd3afa7051b767407fedff9cb1aae3 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-bef61ccecb45798c0e108ab3c4044ed2" class="sh-text-block"> <p style="text-align: center;"><strong><span style="font-size: 18px;">Lábios</span></strong></p></div> <div id="text-block-a078ed288b84aef0b3d62dead02709ff" class="sh-text-block"> <p class="titulo" style="text-align: center;"><strong>55%</strong></p></div> <div id="text-block-f27f4d2f5af3d7f2e1cecbf6a8ed6787" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Aumento o consumo durante outono/inverno<br /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-576e502b63c365183879e100c27efb02 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-a9e14cad9857d92ec543e10614222716" class="sh-text-block"> <p class="centro-esq"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-bf1991c8b05bbc1691225a32c680bd96 fw-main-row sh-section-visibility-everywhere"> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-bf1991c8b05bbc1691225a32c680bd96').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container"> <div class="fw-row"> <div class="sh-column sh-column-3036f89ea2c21fdbf604955acd72bd9b fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-6bb6bda32f561d5c18c2f2599c2e467f fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada center sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-e30440b6135054e3976d41ffb92d4228" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: center;"><strong>Prevenção</strong></p></div> </div> </div> <div class="sh-column sh-column-882b1765b57b1854bec1a199cd9dc2aa fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-6485aedf848a36ed7b4dfd1e309f5424 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-ee6213f4e4d63d738115e2047e4df829 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5aa2c044f37efd05cd76fe0dcd653e86" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: left;"><strong>Cuidados com a saúde: o que o brasileiro acredita?</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ae49400cf62e397cbe303b748f65c3d1 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-e0784f58df1d1617fbd333ce9a3d6388" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="size-full wp-image-164214 aligncenter" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s35-1.png" alt="" width="535" height="406" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s35-1.png 535w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s35-1-300x228.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s35-1-150x114.png 150w" sizes="(max-width: 535px) 100vw, 535px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-c52548e81ca926870415d8e17792a887 fw-col-xs-12 fw-col-sm-6 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-c3ca29907ac3f1e10ac75cc8634ae048" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">A mudança na composição da vacina varia de acordo com as <b>cepas</b> do vírus que mais circulam no momento.</span></p><p style="text-align: center;"><span style="font-size: 21px;">Como o vírus influenza sofre constantes mutações, é importante tomar a vacina atualizada todos os anos para manter a proteção.</span></p></div> </div> </div> <div class="sh-column sh-column-7411db648b2ed2461126b1be877152a9 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-601379ed5116e440e49d98d8863c4f53" class="sh-text-block"> <p class="titulo"><strong>43,3 milhões</strong> de doses de vacinas contra a gripe foram aplicadas no Brasil durante a campanha Nacional.</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-26d4f0ead9a91b51e949867e42f38919 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1a0091825eed9b8bdca1e9257772928e" class="sh-text-block"> <p class="titulo"><strong>59%</strong> compram vitaminas e suplemento alimentar ao longo de todo ano para ter melhor imunidade e como forma de prevenção de doenças</p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-3257c314be0548401fcc0499759078e1 fw-col-xs-12 fw-col-sm-3 alinha-topo borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-ad0165c23d8ec6630d9215ddd6287f3c" class="sh-text-block"> <p><span style="font-size: 21px;"><strong>Destaques</strong></span></p><p><span style="font-size: 21px;"><b>63%</b> pessoas de 35-44 anos</span></p><p><span style="font-size: 21px;"><b>67%</b> Classe AB</span></p></div> </div> </div> <div class="sh-column sh-column-1251d5bd0515f1da8f0d7883abb307ad fw-col-xs-12 fw-col-sm-2 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div class="sh-empty-space" id="empty-space-24fdd4cfb8b883b4954a8e71c9cdddfc"></div> </div> </div> <div class="sh-column sh-column-00f37969ff163e699e6ae0f7d6b7527b fw-col-xs-12 fw-col-sm-6 borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-89a060a38027d896eba56e7c0fac3cce" class="sh-text-block"> <p><span style="font-size: 21px;"><strong>15%</strong> compram vitaminas e suplementos <b>apenas</b> no <b>outono-inverno</b> para melhorar a imunidade e se proteger das doenças da estação </span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-ee4e6487c10b6641387f36bae1ef664d fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-6930f733447f8b7386e41b7138df09ae" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: left;"><strong>Vitaminas do complexo B, C e D geralmente são as mais consumidas no inverno<br /></strong></p></div> <div id="text-block-d7e4dadc1e0c2fab12d16942074926f6" class="sh-text-block"> <p class="dir-esq" style="text-align: left;"><span style="font-size: 21px;">Mas o público conhece os benefícios de cada uma delas?<br /></span></p></div> </div> </div> <div class="sh-column sh-column-224dd6a92ddda9626423dbb45632c50e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-fc70f4ba9c32ec436b9e5d569b7026e8" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164138" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-vitamina.png" alt="" width="210" height="199" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-vitamina.png 279w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-vitamina-150x142.png 150w" sizes="(max-width: 210px) 100vw, 210px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-2f2b542659d982b54b1f37d9ecfec83e fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-1b42150ef108b4e2ef6f22127b6095f4" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-164133" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-1.png" alt="" width="379" height="301" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-1.png 379w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-1-300x238.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-1-150x119.png 150w" sizes="(max-width: 379px) 100vw, 379px" /></p></div> </div> </div> <div class="sh-column sh-column-13524813e7645eaa6cdf87d26caa6407 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5e0e4e88cc36e90e350b80ce4f3b02ac" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164134 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-2.png" alt="" width="379" height="301" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-2.png 379w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-2-300x238.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-2-150x119.png 150w" sizes="(max-width: 379px) 100vw, 379px" /></p></div> </div> </div> <div class="sh-column sh-column-7341b3144239296cf88ffd8e7f3b79ee fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-f5a27418d1c8b47bc9c8e011fb772f5e" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164135 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-3.png" alt="" width="379" height="301" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-3.png 379w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-3-300x238.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s40-3-150x119.png 150w" sizes="(max-width: 379px) 100vw, 379px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-8b14a8c7cef1e67901877720fff04ece fw-col-xs-12 sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-b66adfc72bea62958647c87d9932f7aa" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-619239a16f6fa7f37692ab21f2996d31 fw-col-xs-12 fw-col-sm-3 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-86e3b7ee6c7f87695c669b0a8e3cbdd0" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: left;"><strong>Vitamina C<br /></strong></p></div> <div id="text-block-e1b3557fed6c2656e6b4c07dfe7ad1f9" class="sh-text-block"> <p class="dir-esq" style="text-align: left;"><span style="font-size: 21px;"><strong>Sazonalidade</strong><br /></span></p></div> <div id="text-block-44c0f23bcb05e558713ad8cb6adc8b5f" class="sh-text-block"> <p><span style="font-size: 16px;">Volume de vendas – Vit C | Taxa de crescimento</span></p><p class="dir-esq" style="text-align: left;"><span style="font-size: 16px;"> </span></p></div> </div> </div> <div class="sh-column sh-column-65ab1dfeabdbc8bd054f30762ebd896d fw-col-xs-12 fw-col-sm-9 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-9372c240b6208e4ee379faced882b8cc" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone wp-image-164143 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s41.png" alt="" width="793" height="390" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s41.png 793w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s41-300x148.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s41-768x378.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s41-150x74.png 150w" sizes="(max-width: 793px) 100vw, 793px" /></p></div> <div id="text-block-e078500b53c7d26ab2629115f1d874bc" class="sh-text-block"> <p><span style="font-size: 14px;">Fonte: Dados Close-Up | Fev 24 | Sazonalidade de vitamina C pura e associada</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-9858b38abba587cb75db186cddb4d0e7 fw-main-row sh-section-visibility-everywhere"> <script type="text/javascript"> jQuery(document).ready(function($) { if( $(window).width() >= 800 ) { $('.sh-section-9858b38abba587cb75db186cddb4d0e7').jarallax({ speed: 0.2 }); } }); </script> <div class="sh-section-container container"> <div class="fw-row"> <div class="sh-column sh-column-45e29b9740e1469c87916b5ce0170c2e fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-30cdaf38f7ed57f2675b60faadd8e9d7 fw-col-xs-12 fw-col-sm-4 alinha-topo borda-arredondada center sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> <div id="text-block-d939694e70b615a99e6545a6ba4ecbc2" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: center;"><strong>Concientização</strong></p></div> </div> </div> <div class="sh-column sh-column-6e23e1e9f671f45fa0bc8ae1b99dffb4 fw-col-xs-12 fw-col-sm-4 sh-column-mobile-padding sh-animated fadeInUp" data-wow-duration="2s"> <div class="sh-column-wrapper"> </div> </div> </div> </div> </section> <section class="sh-section sh-section-03236d4731d21c12267d2e57ab627a51 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-9b91154378b27dccda1a7d3565152242 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-981ae56f5fac920d30452d8533138e70" class="sh-text-block"> <p class="titulo dir-esq" style="text-align: left;"><strong>Ao sentir uma dor, o brasileiro:<br /></strong></p></div> </div> </div> <div class="sh-column sh-column-6cf07824e511731d6c6a967cd988a596 fw-col-xs-12 fw-col-sm-6 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5279b368405546a3e997eb656e655b71" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="alignnone size-full wp-image-164157" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s44-1.png" alt="" width="666" height="349" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s44-1.png 666w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s44-1-300x157.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s44-1-150x79.png 150w" sizes="(max-width: 666px) 100vw, 666px" /></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-7897ce069c8da0cc2ed8bc44ce4093c8 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d63615712f61c4a5d9cc3c6a0b4da01d" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-179dba4e251efede7b0f8290178c8532 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-357f450de875df03507b83b1677644fc" class="sh-text-block"> <p class="titulo"><strong>Pensando em conteúdos de tratamento, prevenção e conscientização sobre doenças</strong></p></div> <div id="text-block-c9192d59cc5e6f8d35c0ff31d6393ff7" class="sh-text-block"> <p><span style="font-size: 21px;">Perguntamos qual o meio que o consumidor gostaria de receber as informações</span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-4894432f537648d993f2e543bd7bdf6f fw-col-xs-12 fw-col-sm-4 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d47fed23b78497a6b151a3ba2b466360" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Pela TV em campanhas publicitárias ou em programas de forma explicativos</span></p><p class="titulo" style="text-align: center;"><strong>31%</strong></p></div> </div> </div> <div class="sh-column sh-column-52ab8acae036bbab3c715061c821e192 fw-col-xs-12 fw-col-sm-4 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-d675f2c3c56d3cc994ba212e98205748" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Pelas redes sociais<br /></span></p><p class="titulo" style="text-align: center;"><strong>30%</strong></p></div> </div> </div> <div class="sh-column sh-column-50ea6c6db35bee6494aae4651175ceef fw-col-xs-12 fw-col-sm-4 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-0c8943005f369afd3e2ba2e51e08e5cf" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Personalizados, através de email, WhatsApp ou SMS<br /></span></p><p class="titulo" style="text-align: center;"><strong>27%</strong></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-859f16646f0e52c99cdde82f478141da fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-a5f5b71dc686a0c12b0771fc67c0a60c fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-21901fe5b4c8cd5cfae8e84d99fb70a9" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Em panfletos nas farmácias sobre esse assunto</span></p><p class="titulo" style="text-align: center;"><strong>7%</strong></p></div> </div> </div> <div class="sh-column sh-column-d3504c5b0d66811c19636f54bf4ab95d fw-col-xs-12 fw-col-sm-3 borda-arredondada borda sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-2a90f128a1d50364660a3625ce5c8a73" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 21px;">Por blogs ou sites das empresas</span></p><p class="titulo" style="text-align: center;"><strong>5%</strong></p></div> </div> </div> <div class="sh-column sh-column-e00e3c6c802f7a0cea306c71011a5265 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding" > <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-a16e973326d5f0072afb0c265ec87131 fw-col-xs-12 fw-col-sm-4 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-dfeaede846204829476d3f698a510ef9" class="sh-text-block"> <p class="titulo"><strong>Pensando em campanhas de laboratórios farmacêuticos que tenham como objetivo esclarecer dúvidas sobre as doenças e tratamentos, quais formatos seriam os mais educativos?</strong></p></div> </div> </div> <div class="sh-column sh-column-46e11fd12633c8db20e71d70bef0a673 fw-col-xs-12 fw-col-sm-8 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-bf5845bbeed006124adb8e16d5dde2ba" class="sh-text-block"> <p><span style="font-size: 21px;"><img loading="lazy" decoding="async" class="alignnone wp-image-164160 size-full" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s47.png" alt="" width="830" height="389" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s47.png 830w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s47-300x141.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s47-768x360.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s47-150x70.png 150w" sizes="(max-width: 830px) 100vw, 830px" /></span></p></div> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-08ff92cc2e57aaecc3ed9ebcfb6ab86f fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-91b67f67fb81c4d7f37a1ad56a87dc37" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;">Fonte: Pesquisa proprietárias Globo | Jan 24 | Amostra: 1200</span></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-cd9456947a3cdaf659276205f7980a11 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-26ef758c600a16607ec2f4d37f34ad41 fw-col-xs-12 fw-col-sm-9 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div class="sh-empty-space" id="empty-space-3637a8d7b783e0c57152d4a0b06e9aa5"></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-2ed960ea129c6e71b0bcb9e4d65999a5 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container-fluid section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-aaec33df9b98537bfae8253c9945f26d fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> </div> </div> <div class="sh-column sh-column-af686ae3aadfae2f47eb020e87697aa7 fw-col-xs-12 fw-col-sm-6 alinha-topo borda-arredondada sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> <div id="text-block-6a18db075799ab5ed12024eb8fc6d0d3" class="sh-text-block"> <p class="titulo centro-esq"><span style="color: #ffe02c;"><b>Então, para resumir...<br /></b></span></p></div> </div> </div> <div class="sh-column sh-column-b9e19db35d421bd36373ae8063f13252 fw-col-xs-12 fw-col-sm-3 sh-column-mobile-padding sh-animated fadeInLeft" data-wow-duration="2s"data-wow-delay="0.2s"> <div class="sh-column-wrapper"> </div> </div> </div> <div class="fw-row"> <div class="sh-column sh-column-37dc7ebdfd441ce83c3012eebe02c937 fw-col-xs-12 alinha-topo sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-5d7801eedf6249b3ec39e5940e0a59e7" class="sh-text-block"> <p class="titulo3" style="text-align: center;"><span style="color: #8027ff;"><strong>Principais achados</strong></span></p></div> <div id="text-block-5939d9300584325f9ce73a256cfda3b7" class="sh-text-block"> <p><img loading="lazy" decoding="async" class="wp-image-164167 size-full aligncenter" src="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50.png" alt="" width="1124" height="401" srcset="https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50.png 1124w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50-300x107.png 300w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50-1024x365.png 1024w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50-768x274.png 768w, https://gente.globo.com/wp-content/uploads/2024/05/impactosazonalidade-s50-150x54.png 150w" sizes="(max-width: 1124px) 100vw, 1124px" /></p></div> </div> </div> </div> </div> </section> <section class="sh-section sh-section-87bc96e0abce1c0c5e2119f1bcd53db1 fw-main-row sh-section-visibility-everywhere"> <div class="sh-section-container container section-justify-height"> <div class="fw-row"> <div class="sh-column sh-column-b0089ac4b1a974dafb2f83733923da68 fw-col-xs-12 alinha-topo borda-arredondada sh-column-mobile-padding" > <div class="sh-column-wrapper"> <div id="text-block-620811023a45dea7f76ea26d7b5fbe55" class="sh-text-block"> <p style="text-align: center;"><span style="font-size: 14px;"><b>Autoria: <span style="font-weight: 400;">Sales Excellence Insights Globo | Lais Firmino</span></b></span></p><p style="text-align: center;"><span style="font-size: 14px;"><b>Diagramação:</b> <span style="font-weight: 400;">Daniel Frias, Izabella Donafe e Lucas Gomes</span></span></p><p style="text-align: center;"><span style="font-size: 14px;"><b>Edição:</b> <span style="font-weight: 400;">Tiago Lontra e Pamela Machado</span></span></p><p style="text-align: center;"><span style="font-size: 14px;"><b>Imagem de capa: </b></span><span style="font-weight: 400;"><span style="font-size: 14px;">Envato<br />Wavebreakmedia<br /></span></span></p><p style="text-align: center;"><span style="font-size: 14px;"><strong>Outras imagens:</strong> Freepik<br />stockking<br />DC Studio</p><p></span></p></div> </div> </div> </div> </div> </section> </div> </div> </div> </div> <div class="bg-snow-single"> <div 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