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(2013–2018)</span> </div> </a> <ul id="toc-Ownership_by_Yahoo!_(2013–2018)-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Automattic_(2019–present)" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Automattic_(2019–present)"> <div class="vector-toc-text"> <span class="vector-toc-numb">1.3</span> <span>Automattic (2019–present)</span> </div> </a> <ul id="toc-Automattic_(2019–present)-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Features" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Features"> <div class="vector-toc-text"> <span class="vector-toc-numb">2</span> <span>Features</span> </div> </a> <button aria-controls="toc-Features-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Features subsection</span> </button> <ul id="toc-Features-sublist" class="vector-toc-list"> <li id="toc-Blog_management" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Blog_management"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.1</span> <span>Blog management</span> </div> </a> <ul id="toc-Blog_management-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Tags" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Tags"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.2</span> <span>Tags</span> </div> </a> <ul id="toc-Tags-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Mobile" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Mobile"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.3</span> <span>Mobile</span> </div> </a> <ul id="toc-Mobile-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Inbox_and_messaging" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Inbox_and_messaging"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.4</span> <span>Inbox and messaging</span> </div> </a> <ul id="toc-Inbox_and_messaging-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Discontinued_features" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Discontinued_features"> <div class="vector-toc-text"> <span class="vector-toc-numb">2.5</span> <span>Discontinued features</span> </div> </a> <ul id="toc-Discontinued_features-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Usage" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Usage"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Usage</span> </div> </a> <button aria-controls="toc-Usage-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Usage subsection</span> </button> <ul id="toc-Usage-sublist" class="vector-toc-list"> <li id="toc-LGBTQ+_content_and_community" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#LGBTQ+_content_and_community"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>LGBTQ+ content and community</span> </div> </a> <ul id="toc-LGBTQ+_content_and_community-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Adult_content" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Adult_content"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.2</span> <span>Adult content</span> </div> </a> <ul id="toc-Adult_content-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Corporate_affairs" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Corporate_affairs"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Corporate affairs</span> </div> </a> <button aria-controls="toc-Corporate_affairs-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Corporate affairs subsection</span> </button> <ul id="toc-Corporate_affairs-sublist" class="vector-toc-list"> <li id="toc-Funding" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Funding"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.1</span> <span>Funding</span> </div> </a> <ul id="toc-Funding-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Revenue_sources" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Revenue_sources"> <div class="vector-toc-text"> <span class="vector-toc-numb">4.2</span> <span>Revenue sources</span> </div> </a> <ul id="toc-Revenue_sources-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Criticism" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Criticism"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>Criticism</span> </div> </a> <button aria-controls="toc-Criticism-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Criticism subsection</span> </button> <ul id="toc-Criticism-sublist" class="vector-toc-list"> <li id="toc-Copyright_issues" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Copyright_issues"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.1</span> <span>Copyright issues</span> </div> </a> <ul id="toc-Copyright_issues-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Security" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Security"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.2</span> <span>Security</span> </div> </a> <ul id="toc-Security-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-User_interface_changes" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#User_interface_changes"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.3</span> <span>User interface changes</span> </div> </a> <ul id="toc-User_interface_changes-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Userbase_behaviour" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Userbase_behaviour"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.4</span> <span>Userbase behaviour</span> </div> </a> <ul id="toc-Userbase_behaviour-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Promotion_of_self-harm_and_suicide" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Promotion_of_self-harm_and_suicide"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.5</span> <span>Promotion of self-harm and suicide</span> </div> </a> <ul id="toc-Promotion_of_self-harm_and_suicide-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Politics" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Politics"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.6</span> <span>Politics</span> </div> </a> <ul id="toc-Politics-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Censorship" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#Censorship"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.7</span> <span>Censorship</span> </div> </a> <ul id="toc-Censorship-sublist" class="vector-toc-list"> <li id="toc-Adult_content_ban" class="vector-toc-list-item vector-toc-level-3"> <a class="vector-toc-link" href="#Adult_content_ban"> <div class="vector-toc-text"> <span class="vector-toc-numb">5.7.1</span> <span>Adult content ban</span> </div> </a> <ul id="toc-Adult_content_ban-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> </ul> </li> <li id="toc-Notable_matters" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#Notable_matters"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Notable matters</span> </div> </a> <ul id="toc-Notable_matters-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-See_also" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#See_also"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>See also</span> </div> </a> <ul id="toc-See_also-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">8</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">9</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" title="Table of Contents" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Tumblr</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 67 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-67" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">67 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-af mw-list-item"><a href="https://af.wikipedia.org/wiki/Tumblr" title="Tumblr – Afrikaans" lang="af" hreflang="af" data-title="Tumblr" data-language-autonym="Afrikaans" data-language-local-name="Afrikaans" class="interlanguage-link-target"><span>Afrikaans</span></a></li><li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%AA%D9%85%D8%A8%D9%84%D8%B1" title="تمبلر – Arabic" lang="ar" hreflang="ar" data-title="تمبلر" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-an mw-list-item"><a href="https://an.wikipedia.org/wiki/Tumblr" title="Tumblr – Aragonese" lang="an" hreflang="an" data-title="Tumblr" data-language-autonym="Aragonés" data-language-local-name="Aragonese" class="interlanguage-link-target"><span>Aragonés</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/Tumblr" title="Tumblr – Azerbaijani" lang="az" hreflang="az" data-title="Tumblr" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-azb mw-list-item"><a href="https://azb.wikipedia.org/wiki/%D8%AA%D8%A7%D9%85%D8%A8%D9%84%D8%B1" title="تامبلر – South Azerbaijani" lang="azb" hreflang="azb" data-title="تامبلر" data-language-autonym="تۆرکجه" data-language-local-name="South Azerbaijani" class="interlanguage-link-target"><span>تۆرکجه</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%9F%E0%A6%BE%E0%A6%AE%E0%A7%8D%E0%A6%AC%E0%A6%B2%E0%A6%BE%E0%A6%B0" title="টাম্বলার – Bangla" lang="bn" hreflang="bn" data-title="টাম্বলার" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Tumblr" title="Tumblr – Minnan" lang="nan" hreflang="nan" data-title="Tumblr" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-be mw-list-item"><a href="https://be.wikipedia.org/wiki/Tumblr" title="Tumblr – Belarusian" lang="be" hreflang="be" data-title="Tumblr" data-language-autonym="Беларуская" data-language-local-name="Belarusian" class="interlanguage-link-target"><span>Беларуская</span></a></li><li class="interlanguage-link interwiki-bh mw-list-item"><a href="https://bh.wikipedia.org/wiki/%E0%A4%9F%E0%A4%82%E0%A4%AC%E0%A4%B2%E0%A4%B0" title="टंबलर – Bhojpuri" lang="bh" hreflang="bh" data-title="टंबलर" data-language-autonym="भोजपुरी" data-language-local-name="Bhojpuri" class="interlanguage-link-target"><span>भोजपुरी</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Tumblr" title="Tumblr – Bavarian" lang="bar" hreflang="bar" data-title="Tumblr" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Tumblr" title="Tumblr – Catalan" lang="ca" hreflang="ca" data-title="Tumblr" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Tumblr" title="Tumblr – Czech" lang="cs" hreflang="cs" data-title="Tumblr" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-cy mw-list-item"><a href="https://cy.wikipedia.org/wiki/Tumblr" title="Tumblr – Welsh" lang="cy" hreflang="cy" data-title="Tumblr" data-language-autonym="Cymraeg" data-language-local-name="Welsh" class="interlanguage-link-target"><span>Cymraeg</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Tumblr" title="Tumblr – Danish" lang="da" hreflang="da" data-title="Tumblr" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Tumblr" title="Tumblr – German" lang="de" hreflang="de" data-title="Tumblr" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-et mw-list-item"><a href="https://et.wikipedia.org/wiki/Tumblr" title="Tumblr – Estonian" lang="et" hreflang="et" data-title="Tumblr" data-language-autonym="Eesti" data-language-local-name="Estonian" class="interlanguage-link-target"><span>Eesti</span></a></li><li class="interlanguage-link interwiki-el mw-list-item"><a href="https://el.wikipedia.org/wiki/Tumblr" title="Tumblr – Greek" lang="el" hreflang="el" data-title="Tumblr" data-language-autonym="Ελληνικά" data-language-local-name="Greek" class="interlanguage-link-target"><span>Ελληνικά</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Tumblr" title="Tumblr – Spanish" lang="es" hreflang="es" data-title="Tumblr" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Tumblr" title="Tumblr – Esperanto" lang="eo" hreflang="eo" data-title="Tumblr" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Tumblr" title="Tumblr – Basque" lang="eu" hreflang="eu" data-title="Tumblr" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%AA%D8%A7%D9%85%D8%A8%D9%84%D8%B1" title="تامبلر – Persian" lang="fa" hreflang="fa" data-title="تامبلر" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Tumblr" title="Tumblr – French" lang="fr" hreflang="fr" data-title="Tumblr" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Tumblr" title="Tumblr – Galician" lang="gl" hreflang="gl" data-title="Tumblr" data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%85%80%EB%B8%94%EB%9F%AC_(%EB%A7%88%EC%9D%B4%ED%81%AC%EB%A1%9C%EB%B8%94%EB%A1%9C%EA%B7%B8)" title="텀블러 (마이크로블로그) – Korean" lang="ko" hreflang="ko" data-title="텀블러 (마이크로블로그)" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-haw mw-list-item"><a href="https://haw.wikipedia.org/wiki/Tumblr" title="Tumblr – Hawaiian" lang="haw" hreflang="haw" data-title="Tumblr" data-language-autonym="Hawaiʻi" data-language-local-name="Hawaiian" class="interlanguage-link-target"><span>Hawaiʻi</span></a></li><li class="interlanguage-link interwiki-hy mw-list-item"><a href="https://hy.wikipedia.org/wiki/Tumblr" title="Tumblr – Armenian" lang="hy" hreflang="hy" data-title="Tumblr" data-language-autonym="Հայերեն" data-language-local-name="Armenian" class="interlanguage-link-target"><span>Հայերեն</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Tumblr" title="Tumblr – Croatian" lang="hr" hreflang="hr" data-title="Tumblr" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Tumblr" title="Tumblr – Indonesian" lang="id" hreflang="id" data-title="Tumblr" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Tumblr" title="Tumblr – Italian" lang="it" hreflang="it" data-title="Tumblr" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%98%D7%90%D7%9E%D7%91%D7%9C%D7%A8" title="טאמבלר – Hebrew" lang="he" hreflang="he" data-title="טאמבלר" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/Tumblr" title="Tumblr – Kazakh" lang="kk" hreflang="kk" data-title="Tumblr" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-la mw-list-item"><a href="https://la.wikipedia.org/wiki/Tumblr" title="Tumblr – Latin" lang="la" hreflang="la" data-title="Tumblr" data-language-autonym="Latina" data-language-local-name="Latin" class="interlanguage-link-target"><span>Latina</span></a></li><li class="interlanguage-link interwiki-lv mw-list-item"><a href="https://lv.wikipedia.org/wiki/Tumblr" title="Tumblr – Latvian" lang="lv" hreflang="lv" data-title="Tumblr" data-language-autonym="Latviešu" data-language-local-name="Latvian" class="interlanguage-link-target"><span>Latviešu</span></a></li><li class="interlanguage-link interwiki-lt mw-list-item"><a href="https://lt.wikipedia.org/wiki/Tumblr" title="Tumblr – Lithuanian" lang="lt" hreflang="lt" data-title="Tumblr" data-language-autonym="Lietuvių" data-language-local-name="Lithuanian" class="interlanguage-link-target"><span>Lietuvių</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Tumblr" title="Tumblr – Hungarian" lang="hu" hreflang="hu" data-title="Tumblr" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%A2%D0%B0%D0%BC%D0%B1%D0%BB%D0%B5%D1%80" title="Тамблер – Macedonian" lang="mk" hreflang="mk" data-title="Тамблер" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-arz mw-list-item"><a href="https://arz.wikipedia.org/wiki/%D8%AA%D8%A7%D9%85%D8%A8%D9%84%D8%B1" title="تامبلر – Egyptian Arabic" lang="arz" hreflang="arz" data-title="تامبلر" data-language-autonym="مصرى" data-language-local-name="Egyptian Arabic" class="interlanguage-link-target"><span>مصرى</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Tumblr" title="Tumblr – Malay" lang="ms" hreflang="ms" data-title="Tumblr" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Tumblr" title="Tumblr – Dutch" lang="nl" hreflang="nl" data-title="Tumblr" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ne mw-list-item"><a href="https://ne.wikipedia.org/wiki/%E0%A4%9F%E0%A4%AE%E0%A5%8D%E0%A4%AC%E0%A5%8D%E0%A4%B2%E0%A4%B0" title="टम्ब्लर – Nepali" lang="ne" hreflang="ne" data-title="टम्ब्लर" data-language-autonym="नेपाली" data-language-local-name="Nepali" class="interlanguage-link-target"><span>नेपाली</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/Tumblr" title="Tumblr – Japanese" lang="ja" hreflang="ja" data-title="Tumblr" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-no mw-list-item"><a href="https://no.wikipedia.org/wiki/Tumblr" title="Tumblr – Norwegian Bokmål" lang="nb" hreflang="nb" data-title="Tumblr" data-language-autonym="Norsk bokmål" data-language-local-name="Norwegian Bokmål" class="interlanguage-link-target"><span>Norsk bokmål</span></a></li><li class="interlanguage-link interwiki-nn mw-list-item"><a href="https://nn.wikipedia.org/wiki/Tumblr" title="Tumblr – Norwegian Nynorsk" lang="nn" hreflang="nn" data-title="Tumblr" data-language-autonym="Norsk nynorsk" data-language-local-name="Norwegian Nynorsk" class="interlanguage-link-target"><span>Norsk nynorsk</span></a></li><li class="interlanguage-link interwiki-pa mw-list-item"><a href="https://pa.wikipedia.org/wiki/%E0%A8%9F%E0%A9%B0%E0%A8%AC%E0%A8%B2%E0%A8%B0" title="ਟੰਬਲਰ – Punjabi" lang="pa" hreflang="pa" data-title="ਟੰਬਲਰ" data-language-autonym="ਪੰਜਾਬੀ" data-language-local-name="Punjabi" class="interlanguage-link-target"><span>ਪੰਜਾਬੀ</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Tumblr" title="Tumblr – Polish" lang="pl" hreflang="pl" data-title="Tumblr" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Tumblr" title="Tumblr – Portuguese" lang="pt" hreflang="pt" data-title="Tumblr" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ro mw-list-item"><a href="https://ro.wikipedia.org/wiki/Tumblr" title="Tumblr – Romanian" lang="ro" hreflang="ro" data-title="Tumblr" data-language-autonym="Română" data-language-local-name="Romanian" class="interlanguage-link-target"><span>Română</span></a></li><li class="interlanguage-link interwiki-qu mw-list-item"><a href="https://qu.wikipedia.org/wiki/Tumblr" title="Tumblr – Quechua" lang="qu" hreflang="qu" data-title="Tumblr" data-language-autonym="Runa Simi" data-language-local-name="Quechua" class="interlanguage-link-target"><span>Runa Simi</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/Tumblr" title="Tumblr – Russian" lang="ru" hreflang="ru" data-title="Tumblr" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Tumblr" title="Tumblr – Albanian" lang="sq" hreflang="sq" data-title="Tumblr" data-language-autonym="Shqip" data-language-local-name="Albanian" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Tumblr" title="Tumblr – Simple English" lang="en-simple" hreflang="en-simple" data-title="Tumblr" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Tumblr" title="Tumblr – Slovak" lang="sk" hreflang="sk" data-title="Tumblr" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/Tumblr" title="Tumblr – Serbian" lang="sr" hreflang="sr" data-title="Tumblr" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Tumblr" title="Tumblr – Finnish" lang="fi" hreflang="fi" data-title="Tumblr" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Tumblr" title="Tumblr – Swedish" lang="sv" hreflang="sv" data-title="Tumblr" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Tumblr" title="Tumblr – Tagalog" lang="tl" hreflang="tl" data-title="Tumblr" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-tet mw-list-item"><a href="https://tet.wikipedia.org/wiki/Tumblr" title="Tumblr – Tetum" lang="tet" hreflang="tet" data-title="Tumblr" data-language-autonym="Tetun" data-language-local-name="Tetum" class="interlanguage-link-target"><span>Tetun</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%97%E0%B8%B1%E0%B8%A1%E0%B9%80%E0%B8%9A%E0%B8%A5%E0%B8%AD%E0%B8%A3%E0%B9%8C" title="ทัมเบลอร์ – Thai" lang="th" hreflang="th" data-title="ทัมเบลอร์" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tr mw-list-item"><a href="https://tr.wikipedia.org/wiki/Tumblr" title="Tumblr – Turkish" lang="tr" hreflang="tr" data-title="Tumblr" data-language-autonym="Türkçe" data-language-local-name="Turkish" class="interlanguage-link-target"><span>Türkçe</span></a></li><li class="interlanguage-link interwiki-tk mw-list-item"><a href="https://tk.wikipedia.org/wiki/Tumblr" title="Tumblr – Turkmen" lang="tk" hreflang="tk" data-title="Tumblr" data-language-autonym="Türkmençe" data-language-local-name="Turkmen" class="interlanguage-link-target"><span>Türkmençe</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/Tumblr" title="Tumblr – Ukrainian" lang="uk" hreflang="uk" data-title="Tumblr" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D9%B9%D9%85%D8%A8%D9%84%D8%B1" title="ٹمبلر – Urdu" lang="ur" hreflang="ur" data-title="ٹمبلر" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vec mw-list-item"><a href="https://vec.wikipedia.org/wiki/Tumblr" title="Tumblr – Venetian" lang="vec" hreflang="vec" data-title="Tumblr" data-language-autonym="Vèneto" data-language-local-name="Venetian" class="interlanguage-link-target"><span>Vèneto</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Tumblr" title="Tumblr – Vietnamese" lang="vi" hreflang="vi" data-title="Tumblr" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-wuu mw-list-item"><a href="https://wuu.wikipedia.org/wiki/Tumblr" title="Tumblr – Wu" lang="wuu" hreflang="wuu" data-title="Tumblr" data-language-autonym="吴语" data-language-local-name="Wu" class="interlanguage-link-target"><span>吴语</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/Tumblr" title="Tumblr – Cantonese" lang="yue" hreflang="yue" data-title="Tumblr" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link 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class="vector-body" aria-labelledby="firstHeading" data-mw-ve-target-container> <div class="vector-body-before-content"> <div class="mw-indicators"> <div id="mw-indicator-pp-default" class="mw-indicator"><div class="mw-parser-output"><span typeof="mw:File"><a href="/wiki/Wikipedia:Protection_policy#semi" title="This article is semi-protected."><img alt="Page semi-protected" src="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/20px-Semi-protection-shackle.svg.png" decoding="async" width="20" height="20" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/1/1b/Semi-protection-shackle.svg/40px-Semi-protection-shackle.svg.png 1.5x" data-file-width="512" data-file-height="512" /></a></span></div></div> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Microblogging and social networking website</div> <p class="mw-empty-elt"> </p> <style data-mw-deduplicate="TemplateStyles:r1257001546">.mw-parser-output .infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><table class="infobox vcard"><caption class="infobox-title fn org">Tumblr</caption><tbody><tr><td colspan="2" class="infobox-image"><span typeof="mw:File"><a href="/wiki/File:Tumblr_Wordmark.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/93/Tumblr_Wordmark.svg/200px-Tumblr_Wordmark.svg.png" decoding="async" width="200" height="41" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/93/Tumblr_Wordmark.svg/300px-Tumblr_Wordmark.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/93/Tumblr_Wordmark.svg/400px-Tumblr_Wordmark.svg.png 2x" data-file-width="512" data-file-height="105" /></a></span></td></tr><tr><td colspan="2" class="infobox-image"><style data-mw-deduplicate="TemplateStyles:r1214851843">.mw-parser-output .hidden-begin{box-sizing:border-box;width:100%;padding:5px;border:none;font-size:95%}.mw-parser-output .hidden-title{font-weight:bold;line-height:1.6;text-align:left}.mw-parser-output .hidden-content{text-align:left}@media all and (max-width:500px){.mw-parser-output .hidden-begin{width:auto!important;clear:none!important;float:none!important}}</style><div class="hidden-begin mw-collapsible mw-collapsed" style=""><div class="hidden-title skin-nightmode-reset-color" style="background:gainsboro;text-align:center">Screenshot</div><div class="hidden-content mw-collapsible-content" style="text-align:center"> <span typeof="mw:File"><a href="/wiki/File:TumblrHomepage.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/4/40/TumblrHomepage.jpg/225px-TumblrHomepage.jpg" decoding="async" width="225" height="111" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/40/TumblrHomepage.jpg/338px-TumblrHomepage.jpg 1.5x, //upload.wikimedia.org/wikipedia/en/4/40/TumblrHomepage.jpg 2x" data-file-width="413" data-file-height="204" /></a></span><div class="infobox-caption">The Tumblr homepage, showing a feed.</div></div></div></td></tr><tr><th scope="row" class="infobox-label">Type of business</th><td class="infobox-data category"><a href="/wiki/Subsidiary" title="Subsidiary">Subsidiary</a></td></tr><tr><th scope="row" class="infobox-label">Founded</th><td class="infobox-data">February 2007<span class="noprint">; 18 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">2007-02</span>)</span><sup id="cite_ref-press_1-0" class="reference"><a href="#cite_note-press-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Headquarters</th><td class="infobox-data label"><a href="/wiki/San_Francisco" title="San Francisco">San Francisco</a>, U.S.</td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Organizational_founder" title="Organizational founder">Founder(s)</a></th><td class="infobox-data"><a href="/wiki/David_Karp" title="David Karp">David Karp</a></td></tr><tr><th scope="row" class="infobox-label">Key people</th><td class="infobox-data"><a href="/wiki/Matt_Mullenweg" title="Matt Mullenweg">Matt Mullenweg</a> (CEO)<sup id="cite_ref-wordpressbought_2-0" class="reference"><a href="#cite_note-wordpressbought-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/Microblogging" title="Microblogging">Microblogging</a>, <a href="/wiki/Social_networking_service" title="Social networking service">social networking service</a></td></tr><tr><th scope="row" class="infobox-label">Employees</th><td class="infobox-data">411 (as of June 2017<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Tumblr&action=edit">[update]</a></sup>)<sup id="cite_ref-press_1-1" class="reference"><a href="#cite_note-press-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup></td></tr><tr><th scope="row" class="infobox-label"><a href="/wiki/Holding_company" title="Holding company">Parent</a></th><td class="infobox-data"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style><div class="plainlist"><ul><li><a href="/wiki/Yahoo!_Inc._(1995%E2%80%932017)" title="Yahoo! Inc. (1995–2017)">Yahoo! Inc.</a> (2013–2017)</li><li><a href="/wiki/Yahoo!_Inc._(2017%E2%80%93present)" title="Yahoo! Inc. (2017–present)">Oath/Verizon Media</a> (2017–2019)</li><li><a href="/wiki/Automattic" title="Automattic">Automattic</a> (2019–present)</li></ul></div></td></tr><tr><th scope="row" class="infobox-label">URL</th><td class="infobox-data url"><span class="url"><a rel="nofollow" class="external text" href="https://tumblr.com">tumblr<wbr />.com</a></span> <span class="mw-valign-text-top noprint" typeof="mw:File/Frameless"><a href="https://www.wikidata.org/wiki/Q384060#P856" title="Edit this at Wikidata"><img alt="Edit this at Wikidata" src="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/10px-OOjs_UI_icon_edit-ltr-progressive.svg.png" decoding="async" width="10" height="10" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/15px-OOjs_UI_icon_edit-ltr-progressive.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/8/8a/OOjs_UI_icon_edit-ltr-progressive.svg/20px-OOjs_UI_icon_edit-ltr-progressive.svg.png 2x" data-file-width="20" data-file-height="20" /></a></span></td></tr></tbody></table><p><b>Tumblr</b> (pronounced "tumbler") is a <a href="/wiki/Microblogging" title="Microblogging">microblogging</a> and <a href="/wiki/Social_networking_service" title="Social networking service">social networking</a> <a href="/wiki/Website" title="Website">website</a> founded by <a href="/wiki/David_Karp" title="David Karp">David Karp</a> in 2007 and is owned by American company <a href="/wiki/Automattic" title="Automattic">Automattic</a>. The service allows users to post <a href="/wiki/Multimedia" title="Multimedia">multimedia</a> and other content to a short-form <a href="/wiki/Blog" title="Blog">blog</a>. </p><meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2></div> <div class="mw-heading mw-heading3"><h3 id="Beginnings_(2006–2012)"><span id="Beginnings_.282006.E2.80.932012.29"></span>Beginnings (2006–2012)</h3></div> <style data-mw-deduplicate="TemplateStyles:r1273380762/mw-parser-output/.tmulti">.mw-parser-output .tmulti .multiimageinner{display:flex;flex-direction:column}.mw-parser-output .tmulti .trow{display:flex;flex-direction:row;clear:left;flex-wrap:wrap;width:100%;box-sizing:border-box}.mw-parser-output .tmulti .tsingle{margin:1px;float:left}.mw-parser-output .tmulti .theader{clear:both;font-weight:bold;text-align:center;align-self:center;background-color:transparent;width:100%}.mw-parser-output .tmulti .thumbcaption{background-color:transparent}.mw-parser-output .tmulti .text-align-left{text-align:left}.mw-parser-output .tmulti .text-align-right{text-align:right}.mw-parser-output .tmulti .text-align-center{text-align:center}@media all and (max-width:720px){.mw-parser-output .tmulti .thumbinner{width:100%!important;box-sizing:border-box;max-width:none!important;align-items:center}.mw-parser-output .tmulti .trow{justify-content:center}.mw-parser-output .tmulti .tsingle{float:none!important;max-width:100%!important;box-sizing:border-box;text-align:center}.mw-parser-output .tmulti .tsingle .thumbcaption{text-align:left}.mw-parser-output .tmulti .trow>.thumbcaption{text-align:center}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .tmulti .multiimageinner span:not(.skin-invert-image):not(.skin-invert):not(.bg-transparent) img{background-color:white}}</style><div class="thumb tmulti tright"><div class="thumbinner multiimageinner" style="width:292px;max-width:292px"><div class="trow"><div class="tsingle" style="width:290px;max-width:290px"><div class="thumbimage" style="height:83px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Tumblrfull.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Tumblrfull.svg/288px-Tumblrfull.svg.png" decoding="async" width="288" height="83" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Tumblrfull.svg/432px-Tumblrfull.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/3/3c/Tumblrfull.svg/576px-Tumblrfull.svg.png 2x" data-file-width="374" data-file-height="108" /></a></span></div></div></div><div class="trow"><div class="tsingle" style="width:121px;max-width:121px"><div class="thumbimage" style="height:165px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:David_Karp_EBE09_(cropped).jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/David_Karp_EBE09_%28cropped%29.jpg/119px-David_Karp_EBE09_%28cropped%29.jpg" decoding="async" width="119" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c3/David_Karp_EBE09_%28cropped%29.jpg/179px-David_Karp_EBE09_%28cropped%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c3/David_Karp_EBE09_%28cropped%29.jpg/238px-David_Karp_EBE09_%28cropped%29.jpg 2x" data-file-width="762" data-file-height="1059" /></a></span></div></div><div class="tsingle" style="width:167px;max-width:167px"><div class="thumbimage" style="height:165px;overflow:hidden"><span typeof="mw:File"><a href="/wiki/File:Marco_Arment.jpg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/8/8d/Marco_Arment.jpg/250px-Marco_Arment.jpg" decoding="async" width="165" height="165" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/8/8d/Marco_Arment.jpg/330px-Marco_Arment.jpg 2x" data-file-width="500" data-file-height="500" /></a></span></div></div></div><div class="trow" style="display:flex"><div class="thumbcaption">Tumblr (original logo shown) was founded by <a href="/wiki/David_Karp" title="David Karp">David Karp</a> (left) and <a href="/wiki/Marco_Arment" title="Marco Arment">Marco Arment</a> (right).</div></div></div></div> <p>Development of Tumblr began in 2006 during a two-week gap between contracts at <a href="/wiki/David_Karp" title="David Karp">David Karp</a>'s software consulting company, Davidville.<sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Karp had been interested in <a href="/wiki/Microblogging" title="Microblogging">tumblelogs</a> (short-form blogs, hence the name Tumblr)<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> for some time and was waiting for one of the established blogging platforms to introduce their own tumblelogging platform. As none had done so after a year of waiting, Karp and developer <a href="/wiki/Marco_Arment" title="Marco Arment">Marco Arment</a> began working on their own platform.<sup id="cite_ref-mediabistro_6-0" class="reference"><a href="#cite_note-mediabistro-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-shafrir_7-0" class="reference"><a href="#cite_note-shafrir-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Tumblr was launched in February 2007,<sup id="cite_ref-fastcompany_8-0" class="reference"><a href="#cite_note-fastcompany-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> and within two weeks had gained 75,000 users.<sup id="cite_ref-gigaom_10-0" class="reference"><a href="#cite_note-gigaom-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Arment left the company in September 2010 to work on <a href="/wiki/Instapaper" title="Instapaper">Instapaper</a>.<sup id="cite_ref-arment_11-0" class="reference"><a href="#cite_note-arment-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> </p><p>In June 2012, Tumblr featured its first major brand <a href="/wiki/Advertising_campaign" title="Advertising campaign">advertising campaign</a> in collaboration with <a href="/wiki/Adidas" title="Adidas">Adidas</a>, who launched an official <a href="/wiki/Soccer_in_the_United_States" title="Soccer in the United States">soccer</a> Tumblr blog and bought ad placements on the user dashboard. This launch came only two months after Tumblr announced it would be moving towards paid advertising on its site.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Ownership_by_Yahoo!_(2013–2018)"><span id="Ownership_by_Yahoo.21_.282013.E2.80.932018.29"></span>Ownership by Yahoo! (2013–2018)</h3></div> <p>On May 20, 2013, it was announced that Yahoo and Tumblr had reached an agreement for <a href="/wiki/Yahoo!_Inc._(1995%E2%80%932017)" title="Yahoo! Inc. (1995–2017)">Yahoo! Inc.</a> to acquire Tumblr for $1.1 billion in cash.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Many of Tumblr's users were unhappy with the news, causing some to start a petition, achieving nearly 170,000 signatures.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> David Karp remained CEO and the deal was finalized on June 20, 2013.<sup id="cite_ref-16" class="reference"><a href="#cite_note-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Advertising sales goals were not met and in 2016 Yahoo wrote down $712 million of Tumblr's value.<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Verizon_Communications" class="mw-redirect" title="Verizon Communications">Verizon Communications</a> acquired Yahoo in June 2017, and placed Yahoo and Tumblr under its <a href="/wiki/Oath_Inc." class="mw-redirect" title="Oath Inc.">Oath</a> subsidiary.<sup id="cite_ref-Goel17_19-0" class="reference"><a href="#cite_note-Goel17-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> Karp announced in November 2017 that he would be leaving Tumblr by the end of the year. Jeff D'Onofrio, Tumblr's president and COO, took over leading the company.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup> </p><p>The site, along with the rest of the Oath division (renamed Verizon Media Group in 2019), continued to struggle under Verizon. In March 2019, <a href="/wiki/SimilarWeb" class="mw-redirect" title="SimilarWeb">SimilarWeb</a> estimated Tumblr had lost 30% of its user traffic since December 2018, when the site had introduced a <a href="#Adult_content">stricter content policy</a> with heavier restrictions on adult content (which had been a notable draw to the service).<sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup> In May 2019, it was reported that Verizon was considering selling the site due to its continued struggles since the purchase<sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> (as it had done with another Yahoo property, <a href="/wiki/Flickr" title="Flickr">Flickr</a>, via its sale to <a href="/wiki/SmugMug" title="SmugMug">SmugMug</a>). Following this news, <a href="/wiki/Pornhub" title="Pornhub">Pornhub</a>'s vice president publicly expressed interest in purchasing Tumblr, with a promise to reinstate the previous adult content policies.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Automattic_(2019–present)"><span id="Automattic_.282019.E2.80.93present.29"></span>Automattic (2019–present)</h3></div> <p>On August 12, 2019, Verizon Media announced that it would sell Tumblr to <a href="/wiki/Automattic" title="Automattic">Automattic</a>, the operator of blog service <a href="/wiki/WordPress.com" title="WordPress.com">WordPress.com</a> and corporate backer of the <a href="/wiki/WordPress" title="WordPress">open source blog software of the same name</a>. The sale was for an undisclosed amount, but <a href="/wiki/Axios_(website)" title="Axios (website)">Axios</a> reported that the sale price was less than $3 million, less than 0.3% of Yahoo's original purchase price. Automattic CEO <a href="/wiki/Matt_Mullenweg" title="Matt Mullenweg">Matt Mullenweg</a> stated that the site will operate as a complementary service to WordPress.com, and that there were no plans to reverse the content policy decisions made during Verizon ownership.<sup id="cite_ref-wordpressbought_2-1" class="reference"><a href="#cite_note-wordpressbought-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In November 2022, Mullenweg stated that Tumblr will add support for the decentralized social networking protocol <a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a>.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> In November 2023, most of Tumblr's product development and marketing teams were transferred to other groups within Automattic. Mullenweg stated that focus would shift to core functionality and streamlining existing features.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p>In February 2024, Automattic announced that it would begin selling user data from Tumblr and WordPress.com to <a href="/wiki/Midjourney" title="Midjourney">Midjourney</a> and <a href="/wiki/OpenAI" title="OpenAI">OpenAI</a>. Tumblr users are opted-in by default, with an option to opt out.<sup id="cite_ref-27" class="reference"><a href="#cite_note-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-28" class="reference"><a href="#cite_note-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p><p>In August 2024, Automattic announced that it would migrate Tumblr's backend to an architecture derived from WordPress, in order to ease development and code sharing between the platforms. The company stated that this migration would not impact the service's user experience and content, and that users "won't even notice a difference from the outside".<sup id="cite_ref-29" class="reference"><a href="#cite_note-29"><span class="cite-bracket">[</span>29<span class="cite-bracket">]</span></a></sup> In January 2025, Mullenweg stated that the migration, once completed, would also "unlock" ActivityPub access for Tumblr, including native support for the company's official ActivityPub plugin for WordPress.<sup id="cite_ref-30" class="reference"><a href="#cite_note-30"><span class="cite-bracket">[</span>30<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Features">Features</h2></div> <div class="mw-heading mw-heading3"><h3 id="Blog_management">Blog management</h3></div> <ul><li><b>Dashboard</b>: The dashboard is the primary tool for the typical Tumblr user. It is a live feed of recent posts from blogs that they follow.<sup id="cite_ref-31" class="reference"><a href="#cite_note-31"><span class="cite-bracket">[</span>31<span class="cite-bracket">]</span></a></sup> Through the dashboard, users are able to comment, reblog, and like posts from other blogs that appear on their dashboard. The dashboard allows the user to upload text posts, images, videos, quotes, or links to their blog with a click of a button displayed at the top of the dashboard. Users are also able to connect their blogs to their <a href="/wiki/Twitter" title="Twitter">Twitter</a> and <a href="/wiki/Facebook" title="Facebook">Facebook</a> accounts, so that whenever they make a post, it will also be sent as a tweet and a status update.<sup id="cite_ref-Tumblr_Help:_Posts_32-0" class="reference"><a href="#cite_note-Tumblr_Help:_Posts-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup> As of June 2022, users can also turn off reblogs on specific posts through the dashboard.<sup id="cite_ref-33" class="reference"><a href="#cite_note-33"><span class="cite-bracket">[</span>33<span class="cite-bracket">]</span></a></sup></li> <li><b>Queue</b>: Users are able to set up a schedule to delay posts that they make. They can spread their posts over several hours or even days.<sup id="cite_ref-Tumblr_Help:_Posts_32-1" class="reference"><a href="#cite_note-Tumblr_Help:_Posts-32"><span class="cite-bracket">[</span>32<span class="cite-bracket">]</span></a></sup></li> <li><b>Tags</b>: Users can help their audience find posts about certain topics by adding <a href="/wiki/Hashtag" title="Hashtag">tags</a>. If someone were to upload a picture to their blog and wanted their viewers to find pictures, they would add the tag #picture, and their viewers could use that word to search for posts with the tag #picture.</li> <li><b>HTML editing</b>: Tumblr allows users to edit their blog's theme using <a href="/wiki/HTML" title="HTML">HTML</a> to control the appearance of their blog. Custom themes are able to be shared and used by other users, or sold.</li> <li><b>Custom domains:</b> Tumblr allows users to use custom domains for their blogs. Users must purchase a domain from Tumblr Domains, an in-house registrar that provides domains that can only be used with Tumblr unless removed from the user's blog and transferred to another registrar. Blogs previously were able to be linked with any domain/subdomain from any registrar, however following the introduction of the Tumblr Domains service, now requires you to purchase a domain directly from Tumblr to be used with a blog. Users who kept their blogs connected to a domain after the introduction got to keep their custom domain, as long as they don't disconnect it from Tumblr or let the domain expire.<sup id="cite_ref-34" class="reference"><a href="#cite_note-34"><span class="cite-bracket">[</span>34<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-35" class="reference"><a href="#cite_note-35"><span class="cite-bracket">[</span>35<span class="cite-bracket">]</span></a></sup></li></ul> <div class="mw-heading mw-heading3"><h3 id="Tags">Tags</h3></div> <p>The tagging system on the website operates on a hybrid tagging system, involving both self-tagging (user write their own tags on their posts) and an auto-manual function (the website will recommend popular tags and ones that the user has used before.) Only the first 20 tags added to any post will be indexed by the site. The tags are prefaced by a hashtag and separated by commas, and spaces and special characters are allowed, but only up to 140 characters total per tag.<sup id="cite_ref-:02_36-0" class="reference"><a href="#cite_note-:02-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup> </p><p>There are two main types used by Tumblr users: descriptive tagging, and opinion or commentary tagging. Descriptive tags are usually introduced by the original poster, and describe what is in the post (e.g. #art, #sky). These are important for the original poster to use, so their post will be indexed and searchable by others wishing to view that subject of content. Tags used as a form of communication are unique to Tumblr, and are typically more personal, expressing opinions, reactions, meta-commentary, background information, and more. Instead of adding onto the reblogged post (with their comments becoming an addition to each subsequent reblog from them) a user may add their comments in the tags, not changing the content or appearance of the original post in any way. Not all users choose to use tags this way, but those who do use tags for commentary may prefer it over adding a comment on the actual post.<sup id="cite_ref-:02_36-1" class="reference"><a href="#cite_note-:02-36"><span class="cite-bracket">[</span>36<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-37" class="reference"><a href="#cite_note-37"><span class="cite-bracket">[</span>37<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Mobile">Mobile</h3></div> <p>With Tumblr's 2009 acquisition of Tumblerette, an <a href="/wiki/IOS" title="IOS">iOS</a> application created by Jeff Rock and Garrett Ross, the service launched its official <a href="/wiki/IPhone" title="IPhone">iPhone</a> app.<sup id="cite_ref-Mashable_38-0" class="reference"><a href="#cite_note-Mashable-38"><span class="cite-bracket">[</span>38<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Tumblr_Staff_Blog_39-0" class="reference"><a href="#cite_note-Tumblr_Staff_Blog-39"><span class="cite-bracket">[</span>39<span class="cite-bracket">]</span></a></sup> The site became available to <a href="/wiki/BlackBerry" title="BlackBerry">BlackBerry</a> smartphones on April 17, 2010, via a Mobelux application in <a href="/wiki/BlackBerry_World" title="BlackBerry World">BlackBerry World</a>. In June 2012, Tumblr released a new version of its iOS app, Tumblr 3.0, allowing support for <a href="/wiki/Spotify" title="Spotify">Spotify</a> integration, hi-res images and offline access.<sup id="cite_ref-40" class="reference"><a href="#cite_note-40"><span class="cite-bracket">[</span>40<span class="cite-bracket">]</span></a></sup> An app for <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> is also available.<sup id="cite_ref-41" class="reference"><a href="#cite_note-41"><span class="cite-bracket">[</span>41<span class="cite-bracket">]</span></a></sup> A <a href="/wiki/Windows_Phone" title="Windows Phone">Windows Phone</a> app was released on April 23, 2013.<sup id="cite_ref-42" class="reference"><a href="#cite_note-42"><span class="cite-bracket">[</span>42<span class="cite-bracket">]</span></a></sup> An app for <a href="/wiki/Google_Glass" title="Google Glass">Google Glass</a> was released on May 16, 2013.<sup id="cite_ref-43" class="reference"><a href="#cite_note-43"><span class="cite-bracket">[</span>43<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Inbox_and_messaging">Inbox and messaging</h3></div> <p>Tumblr blogs have the option to allow users to submit questions, either as themselves or anonymously, to the blog for a response. Tumblr also previously offered a "fan mail" function, allowing users to send messages to blogs that they followed.<sup id="cite_ref-vb-fanmail_44-0" class="reference"><a href="#cite_note-vb-fanmail-44"><span class="cite-bracket">[</span>44<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-tc-inbox_45-0" class="reference"><a href="#cite_note-tc-inbox-45"><span class="cite-bracket">[</span>45<span class="cite-bracket">]</span></a></sup> </p><p>On November 10, 2015, Tumblr introduced an integrated <a href="/wiki/Instant_messaging" title="Instant messaging">instant messaging</a> function, allowing users to chat with other Tumblr users. The feature was rolled out in a "viral" manner; it was initially made available to a group of 1,500 users, and other users could receive access to the messaging system if they were sent a message by any user that had received access to the system itself. The messaging platform replaces the fan mail system, which was deprecated.<sup id="cite_ref-verge-messaging_46-0" class="reference"><a href="#cite_note-verge-messaging-46"><span class="cite-bracket">[</span>46<span class="cite-bracket">]</span></a></sup> The ability to send posts to others via the Dashboard was added the following month.<sup id="cite_ref-47" class="reference"><a href="#cite_note-47"><span class="cite-bracket">[</span>47<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Discontinued_features">Discontinued features</h3></div> <p>In May 2012, Tumblr launched Storyboard, a blog managed by an in-house editorial team which features stories and videos about noteworthy blogs and users on Tumblr.<sup id="cite_ref-48" class="reference"><a href="#cite_note-48"><span class="cite-bracket">[</span>48<span class="cite-bracket">]</span></a></sup> In April 2013, Storyboard was shut down.<sup id="cite_ref-49" class="reference"><a href="#cite_note-49"><span class="cite-bracket">[</span>49<span class="cite-bracket">]</span></a></sup> </p><p>In March 2018, Tumblr began to syndicate original video content from Verizon-owned video network <a href="/wiki/Go90" title="Go90">go90</a>, as part of an ongoing integration of Oath properties, and reported plans to wind down go90 in favor of using Oath properties to distribute its content instead. This made the respective content available internationally, since go90 is a U.S.-only service. Go90 shut down at the end of the following July.<sup id="cite_ref-50" class="reference"><a href="#cite_note-50"><span class="cite-bracket">[</span>50<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-51" class="reference"><a href="#cite_note-51"><span class="cite-bracket">[</span>51<span class="cite-bracket">]</span></a></sup> </p><p>In November 2019, Tumblr introduced "group chats"—<a href="/wiki/Ephemeral" class="mw-redirect" title="Ephemeral">ephemeral</a> <a href="/wiki/Chat_room" title="Chat room">chat rooms</a> surfaced via searches, designed to allow users to share content in real-time with users who share their interests. Posts would disappear after 24 hours and could not be edited.<sup id="cite_ref-52" class="reference"><a href="#cite_note-52"><span class="cite-bracket">[</span>52<span class="cite-bracket">]</span></a></sup> The group chat function was discontinued on September 22, 2021.<sup id="cite_ref-53" class="reference"><a href="#cite_note-53"><span class="cite-bracket">[</span>53<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-54" class="reference"><a href="#cite_note-54"><span class="cite-bracket">[</span>54<span class="cite-bracket">]</span></a></sup> </p><p>On July 21, 2021, Tumblr launched Post+ for some beta users, allowing bloggers to monetize their content.<sup id="cite_ref-55" class="reference"><a href="#cite_note-55"><span class="cite-bracket">[</span>55<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-56" class="reference"><a href="#cite_note-56"><span class="cite-bracket">[</span>56<span class="cite-bracket">]</span></a></sup> Post+ was removed in January 2024 due to low usage.<sup id="cite_ref-57" class="reference"><a href="#cite_note-57"><span class="cite-bracket">[</span>57<span class="cite-bracket">]</span></a></sup> </p><p>At the end of 2022, Tumblr announced a <a href="/wiki/Livestreaming" class="mw-redirect" title="Livestreaming">livestreaming</a> service called Tumblr Live.<sup id="cite_ref-58" class="reference"><a href="#cite_note-58"><span class="cite-bracket">[</span>58<span class="cite-bracket">]</span></a></sup> Tumblr Live was an adapted version of <a href="/wiki/The_Meet_Group" title="The Meet Group">The Meet Group</a>'s product Livebox.<sup id="cite_ref-59" class="reference"><a href="#cite_note-59"><span class="cite-bracket">[</span>59<span class="cite-bracket">]</span></a></sup> In 2024, Tumblr announced that they would be discontinuing Tumblr Live as of January 24, with options for users to migrate to <a href="/wiki/MeetMe" class="mw-redirect" title="MeetMe">MeetMe</a>.<sup id="cite_ref-60" class="reference"><a href="#cite_note-60"><span class="cite-bracket">[</span>60<span class="cite-bracket">]</span></a></sup> </p><p>A feature that allowed users to <a href="/wiki/Gratuity" title="Gratuity">tip</a> small amounts of money to other users, introduced in February 2022, is scheduled to be removed on June 1, 2024 due to low usage.<sup id="cite_ref-61" class="reference"><a href="#cite_note-61"><span class="cite-bracket">[</span>61<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Usage">Usage</h2></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train,_Utrecht_Central_Station_(2019)_02.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg/220px-Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg" decoding="async" width="220" height="124" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg/330px-Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/c/c7/Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg/440px-Tumblr_blog_post_on_an_informational_screen_inside_of_an_NS_train%2C_Utrecht_Central_Station_%282019%29_02.jpg 2x" data-file-width="4864" data-file-height="2736" /></a><figcaption>A Tumblr blog post shown on an <a href="/wiki/Passenger_information_system" title="Passenger information system">information screen</a> in a Dutch train station, 2019</figcaption></figure> <p>Tumblr has been noted for the socially progressive views of its users.<sup id="cite_ref-62" class="reference"><a href="#cite_note-62"><span class="cite-bracket">[</span>62<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-63" class="reference"><a href="#cite_note-63"><span class="cite-bracket">[</span>63<span class="cite-bracket">]</span></a></sup> In 2011, the service was most popular with the teen and college-aged user segments with half of Tumblr's visitor base being under the age of 25.<sup id="cite_ref-64" class="reference"><a href="#cite_note-64"><span class="cite-bracket">[</span>64<span class="cite-bracket">]</span></a></sup> In April 2013, the website received more than 13 billion global page views.<sup id="cite_ref-65" class="reference"><a href="#cite_note-65"><span class="cite-bracket">[</span>65<span class="cite-bracket">]</span></a></sup> </p><p>User activity, measured by the number of blog posts per quarter, peaked at over 100 million in early 2014 and declined in each of the next three years, to approximately 30 million by October 2018.<sup id="cite_ref-66" class="reference"><a href="#cite_note-66"><span class="cite-bracket">[</span>66<span class="cite-bracket">]</span></a></sup> </p><p>As of May 2019<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Tumblr&action=edit">[update]</a></sup>, Tumblr hosted over 465 million blogs and more than 172 billion posts in total<sup id="cite_ref-about_67-0" class="reference"><a href="#cite_note-about-67"><span class="cite-bracket">[</span>67<span class="cite-bracket">]</span></a></sup> with over 21 million posts created on the site each day.<sup id="cite_ref-press_1-2" class="reference"><a href="#cite_note-press-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>According to then-CEO Jeff D’Onofrio, members of <a href="/wiki/Generation_Z" title="Generation Z">Generation Z</a> made up 48% of active and 61% of new users, reflecting a resurgence in activity on the platform.<sup id="cite_ref-68" class="reference"><a href="#cite_note-68"><span class="cite-bracket">[</span>68<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="LGBTQ+_content_and_community"><span id="LGBTQ.2B_content_and_community"></span>LGBTQ+ content and community</h3></div> <p>Multiple researchers looking into Tumblr have found that the website is often used as for community-building and a place to explore identity formation and gender expression for <a href="/wiki/LGBT" class="mw-redirect" title="LGBT">LGBT</a> groups.<sup id="cite_ref-69" class="reference"><a href="#cite_note-69"><span class="cite-bracket">[</span>69<span class="cite-bracket">]</span></a></sup> Prior to the 2018 adult content ban, transgender users posted their personal gender transitioning experiences, including photos of post gender-confirming surgery and the healing process. Many users felt that the ability to be anonymous, or cultivate the identity they were transitioning to, made posting personal information to the website acceptable and safe.<sup id="cite_ref-70" class="reference"><a href="#cite_note-70"><span class="cite-bracket">[</span>70<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Adult_content">Adult content</h3></div> <p>At the time of its acquisition by Yahoo, Tumblr was described by technology journalists as having a sizable amount of <a href="/wiki/Pornography" title="Pornography">pornographic content</a>.<sup id="cite_ref-71" class="reference"><a href="#cite_note-71"><span class="cite-bracket">[</span>71<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-72" class="reference"><a href="#cite_note-72"><span class="cite-bracket">[</span>72<span class="cite-bracket">]</span></a></sup> An analysis conducted by news and technology site TechCrunch on May 20, 2013, showed that over 22% of all traffic in and out of Tumblr was classified as pornography. In addition, a reported 16.45% of blogs on Tumblr exclusively contained pornographic material.<sup id="cite_ref-73" class="reference"><a href="#cite_note-73"><span class="cite-bracket">[</span>73<span class="cite-bracket">]</span></a></sup> Following July 2013 and its acquisition by Yahoo, Tumblr progressively restricted adult content on the site. In July 2013, Tumblr began to filter content in adult-tagged blogs from appearing in search results and tagged displays unless the user was logged in. In February 2018, Safe Mode (which filters "sensitive" content and blogs) became enabled by default for all users on an opt-out basis.<sup id="cite_ref-74" class="reference"><a href="#cite_note-74"><span class="cite-bracket">[</span>74<span class="cite-bracket">]</span></a></sup> </p><p>On December 3, 2018, Tumblr announced that effective December 17, all images and videos depicting sex acts, and real-life images and videos depicting human genitalia or "female-presenting" nipples, would be banned from the service. Exceptions are provided for illustrations or art that depict nudity, nudity related to "political or newsworthy speech", and depictions of "female-presenting" nipples in relation to medical events such as <a href="/wiki/Childbirth" title="Childbirth">childbirth</a>, <a href="/wiki/Breastfeeding" title="Breastfeeding">breastfeeding</a>, <a href="/wiki/Mastectomy" title="Mastectomy">mastectomy</a> and <a href="/wiki/Gender_reassignment_surgery" class="mw-redirect" title="Gender reassignment surgery">gender reassignment surgery</a>. The rules do not apply to text content. All posts in violation of the policy are hidden from public view, and repeat offenders may be reprimanded.<sup id="cite_ref-:0_75-0" class="reference"><a href="#cite_note-:0-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-76" class="reference"><a href="#cite_note-76"><span class="cite-bracket">[</span>76<span class="cite-bracket">]</span></a></sup> Shortly prior to the announcement, Tumblr's <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> app was patched to remove the ability to disable Safe Mode.<sup id="cite_ref-:1_77-0" class="reference"><a href="#cite_note-:1-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> </p><p>The change faced wide criticism among Tumblr's community; in particular, it has been argued that the service should have focused on other major issues (such as controlling <a href="/wiki/Hate_speech" title="Hate speech">hate speech</a> or the number of porn-related <a href="/wiki/Spambot" title="Spambot">spambots</a> on the service), and that the service's adult community provided a platform for <a href="/wiki/Sex_education" title="Sex education">sex education</a>, independent adult performers (especially those representing <a href="/wiki/LGBT" class="mw-redirect" title="LGBT">LGBT</a> communities who feel that they are under-represented by a <a href="/wiki/Heteronormative" class="mw-redirect" title="Heteronormative">heteronormative</a> mainstream industry) seeking an outlet for their work, and those seeking a safe haven from "over-policed" platforms to share creative work with adult themes.<sup id="cite_ref-78" class="reference"><a href="#cite_note-78"><span class="cite-bracket">[</span>78<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-79" class="reference"><a href="#cite_note-79"><span class="cite-bracket">[</span>79<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-80" class="reference"><a href="#cite_note-80"><span class="cite-bracket">[</span>80<span class="cite-bracket">]</span></a></sup> Tumblr stated that it was using various algorithms to detect potential violations, in combination with manual reviews.<sup id="cite_ref-:1_77-1" class="reference"><a href="#cite_note-:1-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> Users quickly discovered a wide array of <a href="/wiki/False_positive" class="mw-redirect" title="False positive">false positives</a>.<sup id="cite_ref-81" class="reference"><a href="#cite_note-81"><span class="cite-bracket">[</span>81<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-82" class="reference"><a href="#cite_note-82"><span class="cite-bracket">[</span>82<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-83" class="reference"><a href="#cite_note-83"><span class="cite-bracket">[</span>83<span class="cite-bracket">]</span></a></sup> A large number of users scheduled protest actions on December 17.<sup id="cite_ref-84" class="reference"><a href="#cite_note-84"><span class="cite-bracket">[</span>84<span class="cite-bracket">]</span></a></sup> </p><p>On the day the ban took effect, Tumblr issued a new post clarifying the new policy, showcasing examples of adult images still allowed on the service, and stating that it "fully recognized" its "special obligation" to serving its LGBT userbase, and that "LGBTQ+ conversations, exploration of sexuality and gender, efforts to document the lives and challenges of those in the sex worker industry, and posts with pictures, videos, and GIFs of gender reassignment surgery are all examples of content that is not only permitted on Tumblr but actively encouraged."<sup id="cite_ref-85" class="reference"><a href="#cite_note-85"><span class="cite-bracket">[</span>85<span class="cite-bracket">]</span></a></sup> </p><p><i><a href="/wiki/Wired_(magazine)" title="Wired (magazine)">Wired</a></i> cited multiple potential factors in the ban, including that the presence of adult content made the service unappealing to potential advertisers, the <a href="/wiki/Stop_Enabling_Sex_Traffickers_Act" class="mw-redirect" title="Stop Enabling Sex Traffickers Act">Stop Enabling Sex Traffickers Act</a> (a U.S. federal law which makes websites liable for knowingly assisting or facilitating illegal <a href="/wiki/Sex_trafficking" title="Sex trafficking">sex trafficking</a>), as well as heavy restrictions on adult content imposed by <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> for software offered on the <a href="/wiki/IOS_App_Store" class="mw-redirect" title="IOS App Store">iOS App Store</a> (which similarly prompted several <a href="/wiki/Reddit" title="Reddit">Reddit</a> clients to heavily frustrate the ability for users to access forums on the site that contain adult content).<sup id="cite_ref-:1_77-2" class="reference"><a href="#cite_note-:1-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> </p><p>In January 2022, Tumblr reached a settlement with New York City's Commission on Human Rights, which had claimed that the 2018 ban on adult content disproportionately affected LGBTQ+ users. The agreement required the company to review its algorithms, revise its appeals process and review closed cases, and train its human moderators on diversity and inclusion issues.<sup id="cite_ref-86" class="reference"><a href="#cite_note-86"><span class="cite-bracket">[</span>86<span class="cite-bracket">]</span></a></sup> In November 2022, Tumblr changed its rules to allow nudity, but not sexually explicit images.<sup id="cite_ref-87" class="reference"><a href="#cite_note-87"><span class="cite-bracket">[</span>87<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Corporate_affairs">Corporate affairs</h2></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:AOL_770.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/2/26/AOL_770.jpg/250px-AOL_770.jpg" decoding="async" width="170" height="255" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/2/26/AOL_770.jpg/330px-AOL_770.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/2/26/AOL_770.jpg/500px-AOL_770.jpg 2x" data-file-width="2477" data-file-height="3716" /></a><figcaption>Tumblr's headquarters were located in the <a href="/wiki/770_Broadway" title="770 Broadway">770 Broadway</a> building in New York City.</figcaption></figure> <p>Tumblr's headquarters were at <a href="/wiki/770_Broadway" title="770 Broadway">770 Broadway</a> in <a href="/wiki/New_York_City" title="New York City">New York City</a>.<sup id="cite_ref-88" class="reference"><a href="#cite_note-88"><span class="cite-bracket">[</span>88<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-89" class="reference"><a href="#cite_note-89"><span class="cite-bracket">[</span>89<span class="cite-bracket">]</span></a></sup> The company also maintains a support office in <a href="/wiki/Richmond,_Virginia" title="Richmond, Virginia">Richmond, Virginia</a>.<sup id="cite_ref-90" class="reference"><a href="#cite_note-90"><span class="cite-bracket">[</span>90<span class="cite-bracket">]</span></a></sup> As of June 1, 2017<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Tumblr&action=edit">[update]</a></sup>, Tumblr had 411 employees.<sup id="cite_ref-press_1-3" class="reference"><a href="#cite_note-press-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Tumblr (and Automattic) now has a mostly <a href="/wiki/Distributed_workforce" class="mw-redirect" title="Distributed workforce">distributed workforce</a>, with a small office in San Francisco.<sup id="cite_ref-91" class="reference"><a href="#cite_note-91"><span class="cite-bracket">[</span>91<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-92" class="reference"><a href="#cite_note-92"><span class="cite-bracket">[</span>92<span class="cite-bracket">]</span></a></sup> </p><p>The company's logo is set in <a href="/wiki/Bookman_(typeface)" title="Bookman (typeface)">Bookman Old Style</a> with some modifications.<sup id="cite_ref-93" class="reference"><a href="#cite_note-93"><span class="cite-bracket">[</span>93<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Funding">Funding</h3></div> <p>As of 2011<sup class="plainlinks noexcerpt noprint asof-tag update" style="display:none;"><a class="external text" href="https://en.wikipedia.org/w/index.php?title=Tumblr&action=edit">[update]</a></sup>, Tumblr had received about $125 million of funding from investors.<sup id="cite_ref-Business_Insider_94-0" class="reference"><a href="#cite_note-Business_Insider-94"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup> The company has raised funding from <a href="/wiki/Union_Square_Ventures" title="Union Square Ventures">Union Square Ventures</a>, <a href="/wiki/Spark_Capital" title="Spark Capital">Spark Capital</a>, <a href="/wiki/Mart%C3%ADn_Varsavsky" title="Martín Varsavsky">Martín Varsavsky</a>, John Borthwick (<a href="/wiki/Betaworks" title="Betaworks">Betaworks</a>), Fred Seibert, Krum Capital, and <a href="/wiki/Sequoia_Capital" title="Sequoia Capital">Sequoia Capital</a> (among other investors).<sup id="cite_ref-bweek_95-0" class="reference"><a href="#cite_note-bweek-95"><span class="cite-bracket">[</span>95<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-VentureBeat_96-0" class="reference"><a href="#cite_note-VentureBeat-96"><span class="cite-bracket">[</span>96<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-97" class="reference"><a href="#cite_note-97"><span class="cite-bracket">[</span>97<span class="cite-bracket">]</span></a></sup> </p><p>In its first round of funding in October 2007, Tumblr raised $750,000 from Spark Capital and Union Square Ventures.<sup id="cite_ref-98" class="reference"><a href="#cite_note-98"><span class="cite-bracket">[</span>98<span class="cite-bracket">]</span></a></sup> In December 2008 the company raised $4.5 million in Series B funding<sup id="cite_ref-99" class="reference"><a href="#cite_note-99"><span class="cite-bracket">[</span>99<span class="cite-bracket">]</span></a></sup> and a further $5 million in April 2010.<sup id="cite_ref-100" class="reference"><a href="#cite_note-100"><span class="cite-bracket">[</span>100<span class="cite-bracket">]</span></a></sup> In December 2010, Tumblr raised $30 million in Series D funding.<sup id="cite_ref-101" class="reference"><a href="#cite_note-101"><span class="cite-bracket">[</span>101<span class="cite-bracket">]</span></a></sup> The company had an $800 million valuation in August 2011.<sup id="cite_ref-102" class="reference"><a href="#cite_note-102"><span class="cite-bracket">[</span>102<span class="cite-bracket">]</span></a></sup> In September 2011, the company raised $85 million in a round of funding led by <a href="/wiki/Greylock_Partners" title="Greylock Partners">Greylock Partners</a> and <a href="/wiki/Insight_Venture_Partners" class="mw-redirect" title="Insight Venture Partners">Insight Venture Partners</a>.<sup id="cite_ref-fresh_funding_103-0" class="reference"><a href="#cite_note-fresh_funding-103"><span class="cite-bracket">[</span>103<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Revenue_sources">Revenue sources</h3></div> <p>In an interview with Nicole Lapin of <i><a href="/wiki/Bloomberg_West" class="mw-redirect" title="Bloomberg West">Bloomberg West</a></i> on September 7, 2012, David Karp said the site was monetized by advertising. Their first advertising launch started in May 2012 after 16 experimental campaigns.<sup id="cite_ref-104" class="reference"><a href="#cite_note-104"><span class="cite-bracket">[</span>104<span class="cite-bracket">]</span></a></sup> Tumblr made $13 million in revenue in 2012 and hoped to make $100 million in 2013. Tumblr reportedly spent $25 million to fund operations in 2012.<sup id="cite_ref-Business_Insider_94-1" class="reference"><a href="#cite_note-Business_Insider-94"><span class="cite-bracket">[</span>94<span class="cite-bracket">]</span></a></sup> </p><p>In 2013, Tumblr began allowing companies to pay to promote their own posts to a larger audience. Tumblr Head of Sales, Lee Brown, has quoted the average ad purchase on Tumblr to be nearly six figures.<sup id="cite_ref-Advertising_105-0" class="reference"><a href="#cite_note-Advertising-105"><span class="cite-bracket">[</span>105<span class="cite-bracket">]</span></a></sup> Tumblr also allows premium theme templates to be sold for use by blogs.<sup id="cite_ref-106" class="reference"><a href="#cite_note-106"><span class="cite-bracket">[</span>106<span class="cite-bracket">]</span></a></sup> </p><p>In July 2016, advertisements were implemented by default across all blogs. Users may opt-out, and the service stated that a revenue sharing program would be implemented at a later date.<sup id="cite_ref-verge-adsonblogs_107-0" class="reference"><a href="#cite_note-verge-adsonblogs-107"><span class="cite-bracket">[</span>107<span class="cite-bracket">]</span></a></sup> </p><p>In February 2022, Tumblr launched an ad-free subscription option that removes the marketing from microblogs for $5 per month, or $40 per year.<sup id="cite_ref-108" class="reference"><a href="#cite_note-108"><span class="cite-bracket">[</span>108<span class="cite-bracket">]</span></a></sup> </p><p>During an AMA on 11 July 2023, the CEO said that Tumblr was financially in the red, losing $30 million a year.<sup id="cite_ref-109" class="reference"><a href="#cite_note-109"><span class="cite-bracket">[</span>109<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-110" class="reference"><a href="#cite_note-110"><span class="cite-bracket">[</span>110<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Criticism">Criticism</h2></div> <div class="mw-heading mw-heading3"><h3 id="Copyright_issues">Copyright issues</h3></div> <p>Tumblr has received criticism for copyright violations by participating bloggers;<sup id="cite_ref-Supervision_111-0" class="reference"><a href="#cite_note-Supervision-111"><span class="cite-bracket">[</span>111<span class="cite-bracket">]</span></a></sup> however, Tumblr accepts <a href="/wiki/Digital_Millennium_Copyright_Act" title="Digital Millennium Copyright Act">Digital Millennium Copyright Act</a> (DMCA) <a href="/wiki/OCILLA" class="mw-redirect" title="OCILLA">take-down notices</a>.<sup id="cite_ref-tumblr_dmca_form_112-0" class="reference"><a href="#cite_note-tumblr_dmca_form-112"><span class="cite-bracket">[</span>112<span class="cite-bracket">]</span></a></sup> Tumblr's visual appeal has made it ideal for photoblogs that often include copyrighted works from others that are re-published without payment.<sup id="cite_ref-Why_Tumblr_must_kill_113-0" class="reference"><a href="#cite_note-Why_Tumblr_must_kill-113"><span class="cite-bracket">[</span>113<span class="cite-bracket">]</span></a></sup> Tumblr users can post unoriginal content by "Reblogging", a feature on Tumblr that allows users to re-post content taken from another blog onto their own blog with attribution.<sup id="cite_ref-Supervision_111-1" class="reference"><a href="#cite_note-Supervision-111"><span class="cite-bracket">[</span>111<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Criticism_114-0" class="reference"><a href="#cite_note-Criticism-114"><span class="cite-bracket">[</span>114<span class="cite-bracket">]</span></a></sup> </p><p>In addition to these copyright infringements, Tumblr has at times been weaponized by individuals seeking to raise DMCA notices against other sites. Investigative news site Project Brazen stated that, shortly after publishing a story on 10 October 2023 about Indian businessman Gaurav Srivastava,<sup id="cite_ref-t543_115-0" class="reference"><a href="#cite_note-t543-115"><span class="cite-bracket">[</span>115<span class="cite-bracket">]</span></a></sup> an account was created on Tumblr that republished the content of their story and backdated it to 8 October 2023, two days before their article came out. Following a copyright infringement complaint filed on legal archive Lumen and without checking the veracity of the source, <a href="/wiki/Google" title="Google">Google</a> delisted the Project Brazen article.<sup id="cite_ref-:0_75-1" class="reference"><a href="#cite_note-:0-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-k066_116-0" class="reference"><a href="#cite_note-k066-116"><span class="cite-bracket">[</span>116<span class="cite-bracket">]</span></a></sup> After learning of the complaint, Tumblr removed the account and its posts. </p> <div class="mw-heading mw-heading3"><h3 id="Security">Security</h3></div> <p>Tumblr has been forced to manage spam and security problems. For example, a chain letter scam in May 2011 affected 130,000 users.<sup id="cite_ref-TheRegisterScam_117-0" class="reference"><a href="#cite_note-TheRegisterScam-117"><span class="cite-bracket">[</span>117<span class="cite-bracket">]</span></a></sup> </p><p>On December 3, 2012, Tumblr was attacked by a <a href="/wiki/Cross-site_scripting" title="Cross-site scripting">cross-site scripting</a> worm deployed by the <a href="/wiki/Troll_(Internet)" class="mw-redirect" title="Troll (Internet)">internet troll</a> group <a href="/wiki/Gay_Nigger_Association_of_America" title="Gay Nigger Association of America">Gay Nigger Association of America</a>. The message urged users to harm themselves and criticized blogging in general.<sup id="cite_ref-118" class="reference"><a href="#cite_note-118"><span class="cite-bracket">[</span>118<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="User_interface_changes">User interface changes</h3></div> <p>In 2015, Tumblr faced criticism by users for changes to its reblog mechanisms. In July 2015, the system was modified so that users cannot remove or edit individual comments by other users when reblogging a post; existing comments can only be removed all at once. Tumblr staff argued that the change was intended to combat "misattribution", though this move was met by criticism from 'ask blogs' and "RP blogs', which often shortened long chains of reblogs between users to improve readability. In September 2015, Tumblr changed how threads of comments on reblogged posts are displayed; rather than a nested view with indentations for each post, all reblogs are now shown in a flat view, and user avatars were also added. The change was intended to improve the legibility of reblogs, especially on mobile platforms, and complements the inability to edit existing comments. Although some users had requested such a change to combat posts made illegible by extremely large numbers of comments on a reblogged post, the majority of users (even those who had requested such a change) criticized the new format. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i> was also critical of the changes, noting that it was cleaner, but made the site lose its "nostalgic charm".<sup id="cite_ref-dailydot-reblogchange_119-0" class="reference"><a href="#cite_note-dailydot-reblogchange-119"><span class="cite-bracket">[</span>119<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-verge-reblogchanges_120-0" class="reference"><a href="#cite_note-verge-reblogchanges-120"><span class="cite-bracket">[</span>120<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Userbase_behaviour">Userbase behaviour</h3></div> <p>While Tumblr's userbase has generally been received as accommodating people from a wide range of ideologies and identities, a common point of criticism is that attitudes from users on the site stifle discussion and discourse. In 2015, members of the <i><a href="/wiki/Steven_Universe" title="Steven Universe">Steven Universe</a></i> fandom drove an artist to the point of <a href="/wiki/Suicide_attempt" title="Suicide attempt">attempting suicide</a> over their artwork, in which they drew characters thin that are typically seen as being 'fat' in the show.<sup id="cite_ref-121" class="reference"><a href="#cite_note-121"><span class="cite-bracket">[</span>121<span class="cite-bracket">]</span></a></sup> In 2018, <i><a href="/wiki/Kotaku" title="Kotaku">Kotaku</a></i> reporter Gita Jackson described the site as a 'joyless black hole', citing how the website's design and functionality led to 'fandoms spinning out of control', as well as an environment that inhibited discussion and discourse.<sup id="cite_ref-122" class="reference"><a href="#cite_note-122"><span class="cite-bracket">[</span>122<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Promotion_of_self-harm_and_suicide">Promotion of self-harm and suicide</h3></div> <p>In February 2012, Tumblr banned blogs that promote or advocate suicide, self-harm and eating disorders (<a href="/wiki/Pro-ana" title="Pro-ana">pro-ana</a>).<sup id="cite_ref-123" class="reference"><a href="#cite_note-123"><span class="cite-bracket">[</span>123<span class="cite-bracket">]</span></a></sup> </p><p>The suicide of a British teenager, Tallulah Wilson, raised the issue of suicide and self-harm promotion on Tumblr as Wilson was reported to have maintained a self-harm blog on the site. A user on the site is reported to have sent Wilson an image of a <a href="/wiki/Noose" title="Noose">noose</a> accompanied by the message: "here is your new necklace, try it on." In response to the Wilson case, <a href="/wiki/Maria_Miller" title="Maria Miller">Maria Miller</a>, the UK's minister for culture, media, and sport at the time, said that social media sites like Tumblr needed to remove "toxic" self-harm content.<sup id="cite_ref-124" class="reference"><a href="#cite_note-124"><span class="cite-bracket">[</span>124<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-125" class="reference"><a href="#cite_note-125"><span class="cite-bracket">[</span>125<span class="cite-bracket">]</span></a></sup> </p><p>Searching terms like "depression", "anxiety", and "suicide" on Tumblr now brings up a <a href="/wiki/Public_service_announcement" title="Public service announcement">PSA</a> page directing the user to resources like the <a href="/wiki/National_Suicide_Prevention_Lifeline" class="mw-redirect" title="National Suicide Prevention Lifeline">National Suicide Prevention Lifeline</a>, <a href="/wiki/The_Trevor_Project" title="The Trevor Project">The Trevor Project</a>, the <a href="/wiki/National_Eating_Disorders_Association" title="National Eating Disorders Association">National Eating Disorders Association</a>, and <a href="/wiki/RAINN" class="mw-redirect" title="RAINN">RAINN</a>, as well as an option to continue to the search results.<sup id="cite_ref-126" class="reference"><a href="#cite_note-126"><span class="cite-bracket">[</span>126<span class="cite-bracket">]</span></a></sup> </p><p>There are concerns of some Tumblr posts glorifying suicide and depression among young people.<sup id="cite_ref-127" class="reference"><a href="#cite_note-127"><span class="cite-bracket">[</span>127<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Politics">Politics</h3></div> <p>In February 2018, <a href="/wiki/BuzzFeed" title="BuzzFeed">BuzzFeed</a> published a report claiming that Tumblr was utilized as a distribution channel for Russian agents to influence American voting habits during the <a href="/wiki/2016_United_States_presidential_election" title="2016 United States presidential election">2016 presidential election</a>.<sup id="cite_ref-128" class="reference"><a href="#cite_note-128"><span class="cite-bracket">[</span>128<span class="cite-bracket">]</span></a></sup> </p><p>Despite policies forbidding hate speech, Tumblr has been noted for hosting content from <a href="/wiki/Neo-Nazism" title="Neo-Nazism">Neo-Nazis</a> and <a href="/wiki/White_supremacist" class="mw-redirect" title="White supremacist">white supremacists</a>.<sup id="cite_ref-129" class="reference"><a href="#cite_note-129"><span class="cite-bracket">[</span>129<span class="cite-bracket">]</span></a></sup> In May 2020, Tumblr announced that it will remove reblogs of terminated hate speech posts, specifically Nazi and white supremacist content.<sup id="cite_ref-130" class="reference"><a href="#cite_note-130"><span class="cite-bracket">[</span>130<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Censorship">Censorship</h3></div> <p>Several countries have blocked access to Tumblr because of pornography, religious extremism or LGBT content. These countries include China,<sup id="cite_ref-131" class="reference"><a href="#cite_note-131"><span class="cite-bracket">[</span>131<span class="cite-bracket">]</span></a></sup> Indonesia, Kazakhstan<sup id="cite_ref-132" class="reference"><a href="#cite_note-132"><span class="cite-bracket">[</span>132<span class="cite-bracket">]</span></a></sup> and Iran.<sup id="cite_ref-133" class="reference"><a href="#cite_note-133"><span class="cite-bracket">[</span>133<span class="cite-bracket">]</span></a></sup> In February 2016, the <a href="/wiki/Indonesian_government" class="mw-redirect" title="Indonesian government">Indonesian government</a> temporarily blocked access to Tumblr within the country because the site hosted pages that carried pornography. The government shortly reversed its decision to block the site and said it had asked Tumblr to <a href="/wiki/Self-censorship" title="Self-censorship">self-censor</a> its pornographic content.<sup id="cite_ref-134" class="reference"><a href="#cite_note-134"><span class="cite-bracket">[</span>134<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading4"><h4 id="Adult_content_ban">Adult content ban</h4></div> <p>In November 2018, Tumblr's <a href="/wiki/IOS" title="IOS">iOS</a> app was removed by <a href="/wiki/Apple_Inc." title="Apple Inc.">Apple</a> from its <a href="/wiki/App_Store_(Apple)" title="App Store (Apple)">App Store</a> after illegal child pornography was found on the service. Tumblr stated that all images uploaded to the service are scanned against an industry database, but that a "routine audit" had revealed images that had not yet been added to the database.<sup id="cite_ref-135" class="reference"><a href="#cite_note-135"><span class="cite-bracket">[</span>135<span class="cite-bracket">]</span></a></sup> In the wake of the incident, a number of Tumblr blogs—particularly those dealing primarily in adult-tagged artwork such as erotica, as well as <a href="/wiki/Study_(art)" title="Study (art)">art study</a> and <a href="/wiki/Human_anatomy" title="Human anatomy">anatomy</a> resources—were also deleted, with affected users taking to other platforms (such as <a href="/wiki/Twitter" title="Twitter">Twitter</a>) to warn others and complain about the deletions, as well as encourage users to back up their blog's contents.<sup id="cite_ref-136" class="reference"><a href="#cite_note-136"><span class="cite-bracket">[</span>136<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-137" class="reference"><a href="#cite_note-137"><span class="cite-bracket">[</span>137<span class="cite-bracket">]</span></a></sup> Tumblr subsequently removed the ability to disable "Safe Mode" from its Android app,<sup id="cite_ref-:1_77-3" class="reference"><a href="#cite_note-:1-77"><span class="cite-bracket">[</span>77<span class="cite-bracket">]</span></a></sup> and announced a wider ban on explicit images of sex acts and nudity on the platform with certain limited exceptions.<sup id="cite_ref-:0_75-2" class="reference"><a href="#cite_note-:0-75"><span class="cite-bracket">[</span>75<span class="cite-bracket">]</span></a></sup> Tumblr deployed an <a href="/wiki/Automatic_content_recognition" title="Automatic content recognition">automatic content recognition</a> system which resulted in many non-pornographic images being removed from the platform.<sup id="cite_ref-138" class="reference"><a href="#cite_note-138"><span class="cite-bracket">[</span>138<span class="cite-bracket">]</span></a></sup> In December 2018, about a month after it was initially banned, Tumblr's iOS app was restored to the app store.<sup id="cite_ref-139" class="reference"><a href="#cite_note-139"><span class="cite-bracket">[</span>139<span class="cite-bracket">]</span></a></sup> </p><p>The site was known for its popularity with adult content that attracted women and catered for other under-served audiences.<sup id="cite_ref-140" class="reference"><a href="#cite_note-140"><span class="cite-bracket">[</span>140<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Notable_matters">Notable matters</h2></div> <p>On October 21, 2011, then-U.S. President <a href="/wiki/Barack_Obama" title="Barack Obama">Barack Obama</a> created a Tumblr account.<sup id="cite_ref-141" class="reference"><a href="#cite_note-141"><span class="cite-bracket">[</span>141<span class="cite-bracket">]</span></a></sup> </p><p>In late 2015, a user on the website went viral after allegedly having collected <a href="/wiki/Human_bones" class="mw-redirect" title="Human bones">human bones</a> at a <a href="/wiki/Cemetery" title="Cemetery">graveyard</a>, sparking a controversy known as "<a href="/wiki/Boneghazi" title="Boneghazi">Boneghazi</a>" (a <a href="/wiki/Portmanteau" class="mw-redirect" title="Portmanteau">portmanteau</a> of bone + <a href="/wiki/2012_Benghazi_attack" title="2012 Benghazi attack">Benghazi</a>). The user, from <a href="/wiki/New_Orleans" title="New Orleans">New Orleans</a>, <a href="/wiki/Louisiana" title="Louisiana">Louisiana</a>, had offered to share the human bones reportedly procured from <a href="/wiki/Holt_Cemetery" title="Holt Cemetery">Holt Cemetery</a> by making a post in a <a href="/wiki/Facebook_group" class="mw-redirect" title="Facebook group">Facebook group</a> known as the "Queer Witch Collective". The Facebook post was later re-posted to Tumblr by another user, and the account from Facebook was traced to a profile on Tumblr due to the profile pictures matching.<sup id="cite_ref-142" class="reference"><a href="#cite_note-142"><span class="cite-bracket">[</span>142<span class="cite-bracket">]</span></a></sup> In January 2016, the user's home was searched by law enforcement, where they found 11 bones and four teeth.<sup id="cite_ref-143" class="reference"><a href="#cite_note-143"><span class="cite-bracket">[</span>143<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-144" class="reference"><a href="#cite_note-144"><span class="cite-bracket">[</span>144<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-145" class="reference"><a href="#cite_note-145"><span class="cite-bracket">[</span>145<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2></div> <ul><li><a href="/wiki/Comparison_of_microblogging_and_similar_services" title="Comparison of microblogging and similar services">Comparison of microblogging and similar services</a></li> <li><a href="/wiki/Comparison_of_free_blog_hosting_services" title="Comparison of free blog hosting services">Comparison of free blog hosting services</a></li> <li><a href="/wiki/List_of_social_networking_services" title="List of social networking services">List of social networking services</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-press-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-press_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-press_1-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-press_1-2"><sup><i><b>c</b></i></sup></a> <a href="#cite_ref-press_1-3"><sup><i><b>d</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tumblr.com/press">"Press Information"</a>. Tumblr. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120508023450/http://www.tumblr.com/press">Archived</a> from the original on May 8, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">May 6,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Press+Information&rft.pub=Tumblr&rft_id=http%3A%2F%2Fwww.tumblr.com%2Fpress&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-wordpressbought-2"><span class="mw-cite-backlink">^ <a href="#cite_ref-wordpressbought_2-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-wordpressbought_2-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFAlexander2019" class="citation web cs1">Alexander, Julia (August 12, 2019). <a rel="nofollow" class="external text" href="https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content">"Verizon is selling Tumblr to WordPress' owner"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190813023727/https://www.theverge.com/2019/8/12/20802639/tumblr-verizon-sold-wordpress-blogging-yahoo-adult-content">Archived</a> from the original on August 13, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">August 13,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Verizon+is+selling+Tumblr+to+WordPress%27+owner&rft.date=2019-08-12&rft.aulast=Alexander&rft.aufirst=Julia&rft_id=https%3A%2F%2Fwww.theverge.com%2F2019%2F8%2F12%2F20802639%2Ftumblr-verizon-sold-wordpress-blogging-yahoo-adult-content&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-3">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKarpAlexandria2008" class="citation audio-visual cs1">Karp, David; Alexandria, Julie (May 27, 2008). <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=DK4pLXWkgMw"><i>David Karp and Tumblr</i></a> (Video). <a href="/wiki/Wallstrip" class="mw-redirect" title="Wallstrip">Wallstrip</a>. Event occurs at 1:30. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130815015120/http://www.youtube.com/watch?v=DK4pLXWkgMw">Archived</a> from the original on August 15, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">February 24,</span> 2013</span>. <q>Sometime in 2006, we had a couple of weeks between contracts and said 'Let's see what we can do, let's see if we can build this thing', and we threw together the first working version of Tumblr.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=David+Karp+and+Tumblr&rft.pub=Wallstrip&rft.date=2008-05-27&rft.aulast=Karp&rft.aufirst=David&rft.au=Alexandria%2C+Julie&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DDK4pLXWkgMw&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-4"><span class="mw-cite-backlink"><b><a href="#cite_ref-4">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="https://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/2/">"<span class="cs1-kern-left"></span>"Tumblr: David Karp's $800 Million Art Project" Forbes, January 2, 2013"</a>. <i>Forbes.com</i>. April 18, 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170427004737/https://www.forbes.com/sites/jeffbercovici/2013/01/02/tumblr-david-karps-800-million-art-project/2/">Archived</a> from the original on April 27, 2017<span class="reference-accessdate">. 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Retrieved <span class="nowrap">March 31,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Why+Is+Tumblr+Called+Tumblr%3F+%26%23124%3B+Rewind+%26+Capture&rft.date=2015-06-29&rft.aulast=Cosgrove&rft.aufirst=Lauren&rft_id=https%3A%2F%2Fwww.rewindandcapture.com%2Fwhy-is-tumblr-called-tumblr%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-mediabistro-6"><span class="mw-cite-backlink"><b><a href="#cite_ref-mediabistro_6-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDavis2008" class="citation web cs1">Davis, Sammy (August 27, 2008). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130119110211/http://www.mediabistro.com/So-What-Do-You-Do-David-Karp-Founder-of-Tumblr-a10281.html">"So What Do You Do, David Karp, Founder of Tumblr?"</a>. <i><a href="/wiki/Mediabistro.com" class="mw-redirect" title="Mediabistro.com">Mediabistro.com</a></i>. Archived from <a rel="nofollow" class="external text" href="http://www.mediabistro.com/So-What-Do-You-Do-David-Karp-Founder-of-Tumblr-a10281.html">the original</a> on January 19, 2013<span class="reference-accessdate">. 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Retrieved <span class="nowrap">January 2,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Observer&rft.atitle=Would+You+Take+a+Tumblr+With+This+Man%3F&rft.date=2008-01-15&rft.aulast=Shafrir&rft.aufirst=Doree&rft_id=http%3A%2F%2Fobserver.com%2F2008%2F01%2Fwould-you-take-a-tumblr-with-this-man%2F%3Fshow%3Dall&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-fastcompany-8"><span class="mw-cite-backlink"><b><a href="#cite_ref-fastcompany_8-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKarp2011" class="citation audio-visual cs1">Karp, David (December 12, 2011). <a rel="nofollow" class="external text" href="https://www.youtube.com/watch?v=gHU1pSHAisE"><i>David Karp: When It All Came Together</i></a> (Video). <a href="/wiki/Fast_Company_(magazine)" class="mw-redirect" title="Fast Company (magazine)">Fast Company</a>. 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Retrieved <span class="nowrap">February 24,</span> 2013</span>. <q>Over the next few months, we kind of pieced together what became the first version of Tumblr which launched in February 2007.</q></cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=David+Karp%3A+When+It+All+Came+Together&rft.pub=Fast+Company&rft.date=2011-12-12&rft.aulast=Karp&rft.aufirst=David&rft_id=https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DgHU1pSHAisE&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-9"><span class="mw-cite-backlink"><b><a href="#cite_ref-9">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKarp2007" class="citation web cs1">Karp, David (February 19, 2007). <a rel="nofollow" class="external text" href="https://davidville.wordpress.com/2007/02/19/tumblr/">"Tumblr – something we've always wanted"</a>. <i>Davidville</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130213010619/http://davidville.wordpress.com/2007/02/19/tumblr/">Archived</a> from the original on February 13, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">February 24,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Davidville&rft.atitle=Tumblr+%E2%80%93+something+we%27ve+always+wanted&rft.date=2007-02-19&rft.aulast=Karp&rft.aufirst=David&rft_id=https%3A%2F%2Fdavidville.wordpress.com%2F2007%2F02%2F19%2Ftumblr%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-gigaom-10"><span class="mw-cite-backlink"><b><a href="#cite_ref-gigaom_10-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFIngram2010" class="citation web cs1">Ingram, Matthew (August 25, 2010). <a rel="nofollow" class="external text" href="http://gigaom.com/2010/08/25/google-vc-tumblr-ceo-among-the-top-innovators-under-35/">"Google VC, Tumblr CEO Among the Top Innovators Under 35"</a>. <i><a href="/wiki/GigaOM" class="mw-redirect" title="GigaOM">GigaOM</a></i>. 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Retrieved <span class="nowrap">February 24,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Tumblr+CTO+Steps+Down+To+Focus+on+Instapaper%2C+Independent+Career&rft.date=2010-09-21&rft.aulast=Frommer&rft.aufirst=Dan&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Ftumblr-cto-steps-down-to-focus-on-instapaper-independent-career-2010-9&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFDelo2012" class="citation web cs1">Delo, Cotton (June 8, 2012). <a rel="nofollow" class="external text" href="http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/">"Tumblr Unveils First Major Brand Campaign for Adidas"</a>. <i><a href="/wiki/Advertising_Age" class="mw-redirect" title="Advertising Age">Advertising Age</a></i>. <a href="/wiki/Crain_Communications" title="Crain Communications">Crain Communications</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120720102139/http://adage.com/article/digital/tumblr-unveils-major-brand-campaign-adidas/235262/">Archived</a> from the original on July 20, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">July 18,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Advertising+Age&rft.atitle=Tumblr+Unveils+First+Major+Brand+Campaign+for+Adidas&rft.date=2012-06-08&rft.aulast=Delo&rft.aufirst=Cotton&rft_id=http%3A%2F%2Fadage.com%2Farticle%2Fdigital%2Ftumblr-unveils-major-brand-campaign-adidas%2F235262%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><a rel="nofollow" class="external text" href="https://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html?hpt=hp_t3">Yahoo to buy Tumblr for $1.1 billion: Report</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200920024450/https://money.cnn.com/2013/05/19/technology/yahoo-tumblr/index.html?hpt=hp_t3">Archived</a> September 20, 2020, at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, CNN.com. Retrieved May 21, 2013.</span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="http://www.businessinsider.com/yahoos-board-approves-11-billion-purchase-of-tumblr-2013-5">"Yahoo's Board Approves $1.1 Billion Purchase of Tumblr"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170311144522/http://www.businessinsider.com/yahoos-board-approves-11-billion-purchase-of-tumblr-2013-5/">Archived</a> from the original on March 11, 2017<span class="reference-accessdate">. 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Retrieved <span class="nowrap">December 18,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Verizon+completes+%244.48+billion+purchase+of+Yahoo%2C+ending+an+era&rft.date=2017-06-13&rft.aulast=Goel&rft.aufirst=Vindu&rft_id=https%3A%2F%2Fwww.nytimes.com%2F2017%2F06%2F13%2Ftechnology%2Fyahoo-verizon-marissa-mayer.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-20"><span class="mw-cite-backlink"><b><a href="#cite_ref-20">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBlodget2013" class="citation web cs1">Blodget, Henry (May 20, 2013). <a rel="nofollow" class="external text" href="https://finance.yahoo.com/blogs/daily-ticker/yahoo-ceo-marissa-mayer-buys-tumblr-her-boldest-150522231.html">"Yahoo CEO Marissa Mayer Buys Tumblr–Her Boldest Move Yet"</a>. <i>Yahoo Finance</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160305022211/http://finance.yahoo.com/blogs/daily-ticker/yahoo-ceo-marissa-mayer-buys-tumblr-her-boldest-150522231.html">Archived</a> from the original on March 5, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">July 2,</span> 2016</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Yahoo+Finance&rft.atitle=Yahoo+CEO+Marissa+Mayer+Buys+Tumblr%E2%80%93Her+Boldest+Move+Yet&rft.date=2013-05-20&rft.aulast=Blodget&rft.aufirst=Henry&rft_id=https%3A%2F%2Ffinance.yahoo.com%2Fblogs%2Fdaily-ticker%2Fyahoo-ceo-marissa-mayer-buys-tumblr-her-boldest-150522231.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-21"><span class="mw-cite-backlink"><b><a href="#cite_ref-21">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLunden2017" class="citation web cs1">Lunden, Ingrid (November 28, 2017). <a rel="nofollow" class="external text" href="https://techcrunch.com/2017/11/27/david-karp-is-leaving-tumblr-by-the-end-of-the-year/">"David Karp is leaving Tumblr"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20171128024050/https://techcrunch.com/2017/11/27/david-karp-is-leaving-tumblr-by-the-end-of-the-year/">Archived</a> from the original on November 28, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">November 28,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=David+Karp+is+leaving+Tumblr&rft.date=2017-11-28&rft.aulast=Lunden&rft.aufirst=Ingrid&rft_id=https%3A%2F%2Ftechcrunch.com%2F2017%2F11%2F27%2Fdavid-karp-is-leaving-tumblr-by-the-end-of-the-year%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-22"><span class="mw-cite-backlink"><b><a href="#cite_ref-22">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLiao2019" class="citation web cs1">Liao, Shannon (March 14, 2019). <a rel="nofollow" class="external text" href="https://www.theverge.com/2019/3/14/18266013/tumblr-porn-ban-lost-users-down-traffic">"After the porn ban, Tumblr users have ditched the platform as promised"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190314204606/https://www.theverge.com/2019/3/14/18266013/tumblr-porn-ban-lost-users-down-traffic">Archived</a> from the original on March 14, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">March 14,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=After+the+porn+ban%2C+Tumblr+users+have+ditched+the+platform+as+promised&rft.date=2019-03-14&rft.aulast=Liao&rft.aufirst=Shannon&rft_id=https%3A%2F%2Fwww.theverge.com%2F2019%2F3%2F14%2F18266013%2Ftumblr-porn-ban-lost-users-down-traffic&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-23"><span class="mw-cite-backlink"><b><a href="#cite_ref-23">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWelch2019" class="citation web cs1">Welch, Chris (May 2, 2019). <a rel="nofollow" class="external text" href="https://www.theverge.com/2019/5/2/18527177/verizon-seeking-tumblr-sale-rumor-blogging">"Verizon is looking to sell Tumblr after squandering its potential"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190503213750/https://www.theverge.com/2019/5/2/18527177/verizon-seeking-tumblr-sale-rumor-blogging">Archived</a> from the original on May 3, 2019<span class="reference-accessdate">. Retrieved <span class="nowrap">May 3,</span> 2019</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Verizon+is+looking+to+sell+Tumblr+after+squandering+its+potential&rft.date=2019-05-02&rft.aulast=Welch&rft.aufirst=Chris&rft_id=https%3A%2F%2Fwww.theverge.com%2F2019%2F5%2F2%2F18527177%2Fverizon-seeking-tumblr-sale-rumor-blogging&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBrodkin2019" class="citation web cs1">Brodkin, Jon (May 3, 2019). <a rel="nofollow" class="external text" href="https://arstechnica.com/information-technology/2019/05/pornhub-wants-to-buy-tumblr-and-restore-site-to-former-porn-filled-glory/">"Pornhub wants to buy Tumblr and restore site to former porn-filled glory"</a>. <i>Ars Technica</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20190503204516/https://arstechnica.com/information-technology/2019/05/pornhub-wants-to-buy-tumblr-and-restore-site-to-former-porn-filled-glory/">Archived</a> from the original on May 3, 2019<span class="reference-accessdate">. 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Retrieved <span class="nowrap">March 22,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Tumblerette+is+now+the+official+Tumblr+iPhone+App%21+%28and+it%27s+free%21%29&rft.date=2009-02-25&rft_id=http%3A%2F%2Fstaff.tumblr.com%2Fpost%2F81463386%2Fiphone-app&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-40"><span class="mw-cite-backlink"><b><a href="#cite_ref-40">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFPerez2012" class="citation web cs1">Perez, Sarah (June 21, 2012). <a rel="nofollow" class="external text" href="https://techcrunch.com/2012/06/21/better-stronger-faster-tumblr-3-0-for-iphone-has-arrived/">"Better, Stronger, Faster: Tumblr 3.0 For iPhone Has Arrived"</a>. <i><a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20120724135255/http://techcrunch.com/2012/06/21/better-stronger-faster-tumblr-3-0-for-iphone-has-arrived/">Archived</a> from the original on July 24, 2012<span class="reference-accessdate">. Retrieved <span class="nowrap">July 18,</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TechCrunch&rft.atitle=Better%2C+Stronger%2C+Faster%3A+Tumblr+3.0+For+iPhone+Has+Arrived&rft.date=2012-06-21&rft.aulast=Perez&rft.aufirst=Sarah&rft_id=https%3A%2F%2Ftechcrunch.com%2F2012%2F06%2F21%2Fbetter-stronger-faster-tumblr-3-0-for-iphone-has-arrived%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-41"><span class="mw-cite-backlink"><b><a href="#cite_ref-41">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKerr2013" class="citation news cs1">Kerr, Dara (April 8, 2013). <a rel="nofollow" class="external text" href="http://news.cnet.com/8301-1035_3-57578553-94/tumblr-rolls-out-its-newfangled-android-app/">"Tumblr rolls out its newfangled Android app"</a>. <i><a href="/wiki/CNET" title="CNET">CNET</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130530184528/http://news.cnet.com/8301-1035_3-57578553-94/tumblr-rolls-out-its-newfangled-android-app/">Archived</a> from the original on May 30, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNET&rft.atitle=Tumblr+rolls+out+its+newfangled+Android+app&rft.date=2013-04-08&rft.aulast=Kerr&rft.aufirst=Dara&rft_id=http%3A%2F%2Fnews.cnet.com%2F8301-1035_3-57578553-94%2Ftumblr-rolls-out-its-newfangled-android-app%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-42"><span class="mw-cite-backlink"><b><a href="#cite_ref-42">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWelch2013" class="citation news cs1">Welch, Chris (April 23, 2013). <a rel="nofollow" class="external text" href="https://www.theverge.com/2013/4/23/4256908/tumblr-app-windows-phone-now-available">"Tumblr comes to Windows Phone with lock screen, live tile enhancements"</a>. <i><a href="/wiki/The_Verge" title="The Verge">The Verge</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130424193724/http://www.theverge.com/2013/4/23/4256908/tumblr-app-windows-phone-now-available">Archived</a> from the original on April 24, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Verge&rft.atitle=Tumblr+comes+to+Windows+Phone+with+lock+screen%2C+live+tile+enhancements&rft.date=2013-04-23&rft.aulast=Welch&rft.aufirst=Chris&rft_id=https%3A%2F%2Fwww.theverge.com%2F2013%2F4%2F23%2F4256908%2Ftumblr-app-windows-phone-now-available&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-43"><span class="mw-cite-backlink"><b><a href="#cite_ref-43">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFTibken2013" class="citation news cs1">Tibken, Shara (May 16, 2013). <a rel="nofollow" class="external text" href="http://news.cnet.com/8301-1023_3-57584885-93/google-check-out-our-new-glassware-like-tumblr/">"Google: Check out our new Glassware like Tumblr"</a>. <i><a href="/wiki/CNET" title="CNET">CNET</a></i>. <a href="/wiki/CBS_Interactive" class="mw-redirect" title="CBS Interactive">CBS Interactive</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130915015624/http://news.cnet.com/8301-1023_3-57584885-93/google-check-out-our-new-glassware-like-tumblr/">Archived</a> from the original on September 15, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">May 17,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CNET&rft.atitle=Google%3A+Check+out+our+new+Glassware+like+Tumblr&rft.date=2013-05-16&rft.aulast=Tibken&rft.aufirst=Shara&rft_id=http%3A%2F%2Fnews.cnet.com%2F8301-1023_3-57584885-93%2Fgoogle-check-out-our-new-glassware-like-tumblr%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-vb-fanmail-44"><span class="mw-cite-backlink"><b><a href="#cite_ref-vb-fanmail_44-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://venturebeat.com/2012/01/04/tumblr-fan-mail/">"Tumblr releases Fan Mail for private messaging"</a>. <i>VentureBeat</i>. January 4, 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160304110711/http://venturebeat.com/2012/01/04/tumblr-fan-mail/">Archived</a> from the original on March 4, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">November 11,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=VentureBeat&rft.atitle=Tumblr+releases+Fan+Mail+for+private+messaging&rft.date=2012-01-04&rft_id=https%3A%2F%2Fventurebeat.com%2F2012%2F01%2F04%2Ftumblr-fan-mail%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-tc-inbox-45"><span class="mw-cite-backlink"><b><a href="#cite_ref-tc-inbox_45-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://techcrunch.com/2015/11/10/tumblr-rolls-out-instant-messaging-on-both-web-and-mobile/">"Tumblr Rolls Out Instant Messaging On Both Web And Mobile"</a>. <i>TechCrunch</i>. AOL. November 10, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170427100959/https://techcrunch.com/2015/11/10/tumblr-rolls-out-instant-messaging-on-both-web-and-mobile/">Archived</a> from the original on April 27, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">November 11,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TechCrunch&rft.atitle=Tumblr+Rolls+Out+Instant+Messaging+On+Both+Web+And+Mobile&rft.date=2015-11-10&rft_id=https%3A%2F%2Ftechcrunch.com%2F2015%2F11%2F10%2Ftumblr-rolls-out-instant-messaging-on-both-web-and-mobile%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-verge-messaging-46"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-messaging_46-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2015/11/10/9706232/tumblr-instant-messaging-announced">"Tumblr launches instant messaging on Android, iOS, and the web"</a>. <i>The Verge</i>. Vox Media. November 10, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20151112015147/http://www.theverge.com/2015/11/10/9706232/tumblr-instant-messaging-announced">Archived</a> from the original on November 12, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">November 11,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Tumblr+launches+instant+messaging+on+Android%2C+iOS%2C+and+the+web&rft.date=2015-11-10&rft_id=https%3A%2F%2Fwww.theverge.com%2F2015%2F11%2F10%2F9706232%2Ftumblr-instant-messaging-announced&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-47"><span class="mw-cite-backlink"><b><a href="#cite_ref-47">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSwanner2015" class="citation news cs1">Swanner, Nate (December 10, 2015). <a rel="nofollow" class="external text" href="https://thenextweb.com/apps/2015/12/10/tumblr-now-lets-you-send-posts-as-messages-and-supports-live-photos-on-ios/">"Tumblr now lets you send posts as messages, and supports Live Photos on iOS"</a>. <i>The Next Web</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180425022507/https://thenextweb.com/apps/2015/12/10/tumblr-now-lets-you-send-posts-as-messages-and-supports-live-photos-on-ios/">Archived</a> from the original on April 25, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Next+Web&rft.atitle=Tumblr+now+lets+you+send+posts+as+messages%2C+and+supports+Live+Photos+on+iOS&rft.date=2015-12-10&rft.aulast=Swanner&rft.aufirst=Nate&rft_id=https%3A%2F%2Fthenextweb.com%2Fapps%2F2015%2F12%2F10%2Ftumblr-now-lets-you-send-posts-as-messages-and-supports-live-photos-on-ios%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-48"><span class="mw-cite-backlink"><b><a href="#cite_ref-48">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFWeber2012" class="citation web cs1">Weber, Harrison (May 7, 2012). <a rel="nofollow" class="external text" href="https://thenextweb.com/apps/2012/05/07/tumblrs-editorial-hires-lead-to-storyboard-a-hub-to-feature-creative-users/">"Tumblr's editorial hires lead to "Storyboard," a hub to feature creative users"</a>. <i>The Next Web</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130415000404/http://thenextweb.com/apps/2012/05/07/tumblrs-editorial-hires-lead-to-storyboard-a-hub-to-feature-creative-users/">Archived</a> from the original on April 15, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">April 13,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Next+Web&rft.atitle=Tumblr%27s+editorial+hires+lead+to+%22Storyboard%2C%22+a+hub+to+feature+creative+users&rft.date=2012-05-07&rft.aulast=Weber&rft.aufirst=Harrison&rft_id=https%3A%2F%2Fthenextweb.com%2Fapps%2F2012%2F05%2F07%2Ftumblrs-editorial-hires-lead-to-storyboard-a-hub-to-feature-creative-users%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-49"><span class="mw-cite-backlink"><b><a href="#cite_ref-49">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFaircloth2013" class="citation web cs1">Faircloth, Kelly (April 9, 2013). <a rel="nofollow" class="external text" href="https://betabeat.com/2013/04/tumblr-editorial-layoffs-storyboard-david-karp/">"Tumblr Kills Storyboard; Editorial Employees Will Be 'Moving On'<span class="cs1-kern-right"></span>"</a>. <i><a href="/wiki/Betabeat" class="mw-redirect" title="Betabeat">Betabeat</a></i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130413001044/http://betabeat.com/2013/04/tumblr-editorial-layoffs-storyboard-david-karp/">Archived</a> from the original on April 13, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">April 13,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Betabeat&rft.atitle=Tumblr+Kills+Storyboard%3B+Editorial+Employees+Will+Be+%27Moving+On%27&rft.date=2013-04-09&rft.aulast=Faircloth&rft.aufirst=Kelly&rft_id=http%3A%2F%2Fbetabeat.com%2F2013%2F04%2Ftumblr-editorial-layoffs-storyboard-david-karp%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-50"><span class="mw-cite-backlink"><b><a href="#cite_ref-50">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://digiday.com/media/verizon-turns-tumblr-original-show-hub-go90-struggled-become/">"With Go90 flatlining, Verizon sees Tumblr as home to original digital video programs"</a>. <i><a href="/wiki/Digiday" title="Digiday">Digiday</a></i>. April 20, 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180629235954/https://digiday.com/media/verizon-turns-tumblr-original-show-hub-go90-struggled-become/">Archived</a> from the original on June 29, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Digiday&rft.atitle=With+Go90+flatlining%2C+Verizon+sees+Tumblr+as+home+to+original+digital+video+programs&rft.date=2018-04-20&rft_id=https%3A%2F%2Fdigiday.com%2Fmedia%2Fverizon-turns-tumblr-original-show-hub-go90-struggled-become%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-51"><span class="mw-cite-backlink"><b><a href="#cite_ref-51">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRoettgers2018" class="citation news cs1">Roettgers, Janko (February 13, 2018). <a rel="nofollow" class="external text" href="https://variety.com/2018/digital/news/oath-ceo-tim-armstrong-go90-1202696674/">"Oath CEO Tim Armstrong Casts Doubt on Future of Go90"</a>. <i>Variety</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20180424135918/http://variety.com/2018/digital/news/oath-ceo-tim-armstrong-go90-1202696674/">Archived</a> from the original on April 24, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">April 24,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Variety&rft.atitle=Oath+CEO+Tim+Armstrong+Casts+Doubt+on+Future+of+Go90&rft.date=2018-02-13&rft.aulast=Roettgers&rft.aufirst=Janko&rft_id=https%3A%2F%2Fvariety.com%2F2018%2Fdigital%2Fnews%2Foath-ceo-tim-armstrong-go90-1202696674%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-52"><span class="mw-cite-backlink"><b><a href="#cite_ref-52">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFRadulovic2019" class="citation web cs1">Radulovic, Petrana (November 6, 2019). <a rel="nofollow" class="external text" href="https://www.polygon.com/2019/11/6/20947674/tumblr-feature-group-chats-search-moderation">"Tumblr just added a group chat function"</a>. <i>Polygon</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200102071147/https://www.polygon.com/2019/11/6/20947674/tumblr-feature-group-chats-search-moderation">Archived</a> from the original on January 2, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">January 2,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Polygon&rft.atitle=Tumblr+just+added+a+group+chat+function&rft.date=2019-11-06&rft.aulast=Radulovic&rft.aufirst=Petrana&rft_id=https%3A%2F%2Fwww.polygon.com%2F2019%2F11%2F6%2F20947674%2Ftumblr-feature-group-chats-search-moderation&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-53"><span class="mw-cite-backlink"><b><a href="#cite_ref-53">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://tumblr.zendesk.com/hc/en-us/articles/360011864353-Group-Chats">"Group Chats"</a>. 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Retrieved <span class="nowrap">June 16,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=All+Things+Digital&rft.atitle=Why+Yahoo+Doesn%27t+Think+Tumblr+Has+a+Porn+Problem&rft.date=2013-05-18&rft.aulast=Kafka&rft.aufirst=Peter&rft_id=http%3A%2F%2Fallthingsd.com%2F20130518%2Fwhy-yahoo-doesnt-think-tumblr-has-a-porn-problem%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-72"><span class="mw-cite-backlink"><b><a href="#cite_ref-72">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFde_la_MercedBiltonPerlroth2013" class="citation news cs1">de la Merced, Michael J.; Bilton, Nick; Perlroth, Nicole (May 19, 2013). <a rel="nofollow" class="external text" href="https://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=1&">"Yahoo to Buy Tumblr for $1.1 Billion"</a>. <i><a href="/wiki/The_New_York_Times" title="The New York Times">The New York Times</a></i>. p. A1. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130609192322/http://www.nytimes.com/2013/05/20/technology/yahoo-to-buy-tumblr-for-1-1-billion.html?pagewanted=all&_r=1&">Archived</a> from the original on June 9, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">June 16,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Yahoo+to+Buy+Tumblr+for+%241.1+Billion&rft.pages=A1&rft.date=2013-05-19&rft.aulast=de+la+Merced&rft.aufirst=Michael+J.&rft.au=Bilton%2C+Nick&rft.au=Perlroth%2C+Nicole&rft_id=http%3A%2F%2Fwww.nytimes.com%2F2013%2F05%2F20%2Ftechnology%2Fyahoo-to-buy-tumblr-for-1-1-billion.html%3Fpagewanted%3Dall%26_r%3D1%26&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-73"><span class="mw-cite-backlink"><b><a href="#cite_ref-73">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://techcrunch.com/2013/05/20/tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-adults-sites-are-leading-category-of-referrals/">"Tumblr's Adult Fare Accounts For 11.4% Of Site's Top 200K Domains, Adult Sites Are Leading Category Of Referrals"</a>. <i>TechCrunch</i>. May 20, 2013. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20170706171721/https://techcrunch.com/2013/05/20/tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-adults-sites-are-leading-category-of-referrals/">Archived</a> from the original on July 6, 2017<span class="reference-accessdate">. Retrieved <span class="nowrap">June 25,</span> 2017</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=TechCrunch&rft.atitle=Tumblr%27s+Adult+Fare+Accounts+For+11.4%25+Of+Site%27s+Top+200K+Domains%2C+Adult+Sites+Are+Leading+Category+Of+Referrals&rft.date=2013-05-20&rft_id=https%3A%2F%2Ftechcrunch.com%2F2013%2F05%2F20%2Ftumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-tumblrs-adult-fare-accounts-for-11-4-of-sites-top-200k-domains-adults-sites-are-leading-category-of-referrals%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-74"><span class="mw-cite-backlink"><b><a href="#cite_ref-74">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://motherboard.vice.com/en_us/article/3k7qe5/turning-tumblr-safe-mode-on-by-default">"Tumblr Is Turning 'Safe Mode' on by Default for Everyone"</a>. <i>Motherboard</i>. February 8, 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181204053839/https://motherboard.vice.com/en_us/article/3k7qe5/turning-tumblr-safe-mode-on-by-default">Archived</a> from the original on December 4, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">December 4,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Motherboard&rft.atitle=Tumblr+Is+Turning+%27Safe+Mode%27+on+by+Default+for+Everyone&rft.date=2018-02-08&rft_id=https%3A%2F%2Fmotherboard.vice.com%2Fen_us%2Farticle%2F3k7qe5%2Fturning-tumblr-safe-mode-on-by-default&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-:0-75"><span class="mw-cite-backlink">^ <a href="#cite_ref-:0_75-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-:0_75-1"><sup><i><b>b</b></i></sup></a> <a href="#cite_ref-:0_75-2"><sup><i><b>c</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2018/12/3/18123752/tumblr-adult-content-porn-ban-date-explicit-changes-why-safe-mode">"Tumblr will ban all adult content on December 17th"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181203174122/https://www.theverge.com/2018/12/3/18123752/tumblr-adult-content-porn-ban-date-explicit-changes-why-safe-mode">Archived</a> from the original on December 3, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">December 3,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Verge&rft.atitle=Tumblr+will+ban+all+adult+content+on+December+17th&rft_id=https%3A%2F%2Fwww.theverge.com%2F2018%2F12%2F3%2F18123752%2Ftumblr-adult-content-porn-ban-date-explicit-changes-why-safe-mode&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span> <span class="error mw-ext-cite-error" lang="en" dir="ltr">Cite error: The named reference ":0" was defined multiple times with different content (see the <a href="/wiki/Help:Cite_errors/Cite_error_references_duplicate_key" title="Help:Cite errors/Cite error references duplicate key">help page</a>).</span></span> </li> <li id="cite_note-76"><span class="mw-cite-backlink"><b><a href="#cite_ref-76">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://tumblr.zendesk.com/hc/en-us/articles/231885248-Sensitive-content">"Adult content"</a>. <i>Tumblr Help Center</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181202171054/https://tumblr.zendesk.com/hc/en-us/articles/231885248-Sensitive-content">Archived</a> from the original on December 2, 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">December 9,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Wired&rft.atitle=Tumblr%27s+Porn+Ban+Reveals+Who+Controls+What+We+See+Online&rft.date=2018-12-04&rft.issn=1059-1028&rft.aulast=Martineau&rft.aufirst=Paris&rft_id=https%3A%2F%2Fwww.wired.com%2Fstory%2Ftumblrs-porn-ban-reveals-controls-we-see-online%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-78"><span class="mw-cite-backlink"><b><a href="#cite_ref-78">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://motherboard.vice.com/en_us/article/a3mjxg/apple-tumblr-porn-nsfw-adult-content-banned">"Apple Sucked Tumblr Into Its Walled Garden, Where Sex Is Bad"</a>. <i>Motherboard</i>. 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Retrieved <span class="nowrap">December 4,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Motherboard&rft.atitle=Apple+Sucked+Tumblr+Into+Its+Walled+Garden%2C+Where+Sex+Is+Bad&rft.date=2018-12-03&rft_id=https%3A%2F%2Fmotherboard.vice.com%2Fen_us%2Farticle%2Fa3mjxg%2Fapple-tumblr-porn-nsfw-adult-content-banned&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-79"><span class="mw-cite-backlink"><b><a href="#cite_ref-79">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://arstechnica.com/gaming/2018/12/verizon-takes-aim-at-tumblrs-kneecaps-bans-all-adult-content/">"Verizon takes aim at Tumblr's kneecaps, bans all adult content"</a>. <i>Ars Technica</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181203211608/https://arstechnica.com/gaming/2018/12/verizon-takes-aim-at-tumblrs-kneecaps-bans-all-adult-content/">Archived</a> from the original on December 3, 2018<span class="reference-accessdate">. Retrieved <span class="nowrap">December 4,</span> 2018</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Ars+Technica&rft.atitle=Verizon+takes+aim+at+Tumblr%27s+kneecaps%2C+bans+all+adult+content&rft_id=https%3A%2F%2Farstechnica.com%2Fgaming%2F2018%2F12%2Fverizon-takes-aim-at-tumblrs-kneecaps-bans-all-adult-content%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-80"><span class="mw-cite-backlink"><b><a href="#cite_ref-80">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFStephen2018" class="citation web cs1">Stephen, Bijan (December 6, 2018). <a rel="nofollow" class="external text" href="https://www.theverge.com/2018/12/6/18127869/tumblr-livejournal-porn-ban-strikethrough">"Tumblr's porn ban could be its downfall — after all, it happened to LiveJournal"</a>. <i>The Verge</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20181206185852/https://www.theverge.com/2018/12/6/18127869/tumblr-livejournal-porn-ban-strikethrough">Archived</a> from the original on December 6, 2018<span class="reference-accessdate">. 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Retrieved <span class="nowrap">February 26,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Engadget&rft.atitle=Tumblr+is+available+ad-free+for+%245+per+month&rft.date=2022-02-24&rft.aulast=Fingas&rft.aufirst=Jon&rft_id=https%3A%2F%2Fwww.engadget.com%2Ftumblr-ad-free-subscription-202934348.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-109"><span class="mw-cite-backlink"><b><a href="#cite_ref-109">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://gizmodo.com/tumblr-losing-30-million-per-year-ceo-says-in-the-red-1850633390">"Tumblr Is in the Red and Losing $30 Million Every Year"</a>. <i>Gizmodo</i>. July 12, 2023<span class="reference-accessdate">. Retrieved <span class="nowrap">July 12,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Gizmodo&rft.atitle=Tumblr+Is+in+the+Red+and+Losing+%2430+Million+Every+Year&rft.date=2023-07-12&rft_id=https%3A%2F%2Fgizmodo.com%2Ftumblr-losing-30-million-per-year-ceo-says-in-the-red-1850633390&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-110"><span class="mw-cite-backlink"><b><a href="#cite_ref-110">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSilberling2023" class="citation web cs1">Silberling, Amanda (July 12, 2023). <a rel="nofollow" class="external text" href="https://techcrunch.com/2023/07/12/tumblr-is-losing-30m-each-year-ceo-says/">"Tumblr is losing $30M each year, CEO says"</a>. <i>TechCrunch</i><span class="reference-accessdate">. Retrieved <span class="nowrap">July 12,</span> 2023</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=TechCrunch&rft.atitle=Tumblr+is+losing+%2430M+each+year%2C+CEO+says&rft.date=2023-07-12&rft.aulast=Silberling&rft.aufirst=Amanda&rft_id=https%3A%2F%2Ftechcrunch.com%2F2023%2F07%2F12%2Ftumblr-is-losing-30m-each-year-ceo-says%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-Supervision-111"><span class="mw-cite-backlink">^ <a href="#cite_ref-Supervision_111-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-Supervision_111-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFEdwards" class="citation web cs1">Edwards, Jim. <a rel="nofollow" class="external text" href="http://www.businessinsider.com/tumblr-fashion-directors-exit-could-mean-entry-of-adult-supervision-2011-11">"Why Tumblr Needs Adult Supervision Right Now"</a>. <i>Business Insider</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131218001108/http://www.businessinsider.com/tumblr-fashion-directors-exit-could-mean-entry-of-adult-supervision-2011-11">Archived</a> from the original on December 18, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">January 27,</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Business+Insider&rft.atitle=Why+Tumblr+Needs+Adult+Supervision+Right+Now&rft.aulast=Edwards&rft.aufirst=Jim&rft_id=http%3A%2F%2Fwww.businessinsider.com%2Ftumblr-fashion-directors-exit-could-mean-entry-of-adult-supervision-2011-11&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-tumblr_dmca_form-112"><span class="mw-cite-backlink"><b><a href="#cite_ref-tumblr_dmca_form_112-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.tumblr.com/dmca">"DMCA Copyright Notifications"</a>. Tumblr. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130521153714/https://www.tumblr.com/dmca">Archived</a> from the original on May 21, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">May 20,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=DMCA+Copyright+Notifications&rft.pub=Tumblr&rft_id=https%3A%2F%2Fwww.tumblr.com%2Fdmca&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-Why_Tumblr_must_kill-113"><span class="mw-cite-backlink"><b><a href="#cite_ref-Why_Tumblr_must_kill_113-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFEdwards2011" class="citation news cs1">Edwards, Jim (September 12, 2011). <a rel="nofollow" class="external text" href="http://www.cbsnews.com/news/why-tumblr-must-kill-what-made-it-big-porn-and-copyright-violations">"Why Tumblr Must Kill What Made it Big: Porn and Copyright Violations"</a>. <i>CBSNews.com</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20131203092813/http://www.cbsnews.com/news/why-tumblr-must-kill-what-made-it-big-porn-and-copyright-violations/">Archived</a> from the original on December 3, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">March 28,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=CBSNews.com&rft.atitle=Why+Tumblr+Must+Kill+What+Made+it+Big%3A+Porn+and+Copyright+Violations&rft.date=2011-09-12&rft.aulast=Edwards&rft.aufirst=Jim&rft_id=http%3A%2F%2Fwww.cbsnews.com%2Fnews%2Fwhy-tumblr-must-kill-what-made-it-big-porn-and-copyright-violations&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-Criticism-114"><span class="mw-cite-backlink"><b><a href="#cite_ref-Criticism_114-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://sites.google.com/site/xwarneritessay/5">"Tumblr: A New Way of Blogging"</a>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130509182754/https://sites.google.com/site/xwarneritessay/5">Archived</a> from the original on May 9, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">March 21,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Tumblr%3A+A+New+Way+of+Blogging&rft_id=https%3A%2F%2Fsites.google.com%2Fsite%2Fxwarneritessay%2F5&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-t543-115"><span class="mw-cite-backlink"><b><a href="#cite_ref-t543_115-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFKim2023" class="citation web cs1">Kim, Soobin (October 10, 2023). <a rel="nofollow" class="external text" href="https://whalehunting.projectbrazen.com/the-old-im-a-secret-spy-con/">"The Old 'I'm a Secret Spy, Pay Me' Con"</a>. <i>Whale Hunting</i><span class="reference-accessdate">. Retrieved <span class="nowrap">January 28,</span> 2025</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Whale+Hunting&rft.atitle=The+Old+%27I%27m+a+Secret+Spy%2C+Pay+Me%27+Con&rft.date=2023-10-10&rft.aulast=Kim&rft.aufirst=Soobin&rft_id=https%3A%2F%2Fwhalehunting.projectbrazen.com%2Fthe-old-im-a-secret-spy-con%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-k066-116"><span class="mw-cite-backlink"><b><a href="#cite_ref-k066_116-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBrazenFM2023" class="citation web cs1">@BrazenFM (November 9, 2023). <a rel="nofollow" class="external text" href="https://x.com/BrazenFM/status/1722563387983351948">"Our @WhaleHunting_ team recently reported on an alleged serial con man named Gaurav Srivastava, who masquerades as a CIA operative to swindle gullible business owners"</a> (<a href="/wiki/Tweet_(social_media)" title="Tweet (social media)">Tweet</a>)<span class="reference-accessdate">. Retrieved <span class="nowrap">January 29,</span> 2025</span> – via <a href="/wiki/Twitter" title="Twitter">Twitter</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Our+%40WhaleHunting_+team+recently+reported+on+an+alleged+serial+con+man+named+Gaurav+Srivastava%2C+who+masquerades+as+a+CIA+operative+to+swindle+gullible+business+owners.&rft.date=2023-11-09&rft.au=BrazenFM&rft_id=https%3A%2F%2Fx.com%2FBrazenFM%2Fstatus%2F1722563387983351948&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-TheRegisterScam-117"><span class="mw-cite-backlink"><b><a href="#cite_ref-TheRegisterScam_117-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFLeyden2011" class="citation web cs1">Leyden, John (May 17, 2011). <a rel="nofollow" class="external text" href="https://www.theregister.co.uk/2011/05/17/tumblr_chain_letter_scam/">"Tumblr bloggrs ensnared in chain-spam scam"</a>. <i>The Register</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130617095655/http://www.theregister.co.uk/2011/05/17/tumblr_chain_letter_scam/">Archived</a> from the original on June 17, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">May 19,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Register&rft.atitle=Tumblr+bloggrs+ensnared+in+chain-spam+scam&rft.date=2011-05-17&rft.aulast=Leyden&rft.aufirst=John&rft_id=https%3A%2F%2Fwww.theregister.co.uk%2F2011%2F05%2F17%2Ftumblr_chain_letter_scam%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-118"><span class="mw-cite-backlink"><b><a href="#cite_ref-118">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://news.cnet.com/8301-1009_3-57556784-83/massive-worm-hits-tumblr-spams-big-blogs-like-usa-today/">"Massive worm hits Tumblr, spams big blogs like USA today"</a>. <i><a href="/wiki/CNET" title="CNET">CNET</a></i>. December 3, 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20130330193244/http://news.cnet.com/8301-1009_3-57556784-83/massive-worm-hits-tumblr-spams-big-blogs-like-usa-today/">Archived</a> from the original on March 30, 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">March 30,</span> 2013</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=CNET&rft.atitle=Massive+worm+hits+Tumblr%2C+spams+big+blogs+like+USA+today&rft.date=2012-12-03&rft_id=http%3A%2F%2Fnews.cnet.com%2F8301-1009_3-57556784-83%2Fmassive-worm-hits-tumblr-spams-big-blogs-like-usa-today%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-dailydot-reblogchange-119"><span class="mw-cite-backlink"><b><a href="#cite_ref-dailydot-reblogchange_119-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.dailydot.com/technology/tumblr-reblog-redesign-2015/">"Tumblr users are not happy about the site's new redesign"</a>. <i>The Daily Dot</i>. September 2, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160608173241/http://www.dailydot.com/technology/tumblr-reblog-redesign-2015/">Archived</a> from the original on June 8, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">September 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Daily+Dot&rft.atitle=Tumblr+users+are+not+happy+about+the+site%27s+new+redesign&rft.date=2015-09-02&rft_id=http%3A%2F%2Fwww.dailydot.com%2Ftechnology%2Ftumblr-reblog-redesign-2015%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-verge-reblogchanges-120"><span class="mw-cite-backlink"><b><a href="#cite_ref-verge-reblogchanges_120-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.theverge.com/2015/9/3/9258925/tumblr-reblogs-redesign-mobile">"Tumblr reblogs just got a lot cleaner, and a little less charming"</a>. <i>The Verge</i>. September 4, 2015. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20150907001817/http://www.theverge.com/2015/9/3/9258925/tumblr-reblogs-redesign-mobile">Archived</a> from the original on September 7, 2015<span class="reference-accessdate">. Retrieved <span class="nowrap">September 7,</span> 2015</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Verge&rft.atitle=Tumblr+reblogs+just+got+a+lot+cleaner%2C+and+a+little+less+charming&rft.date=2015-09-04&rft_id=https%3A%2F%2Fwww.theverge.com%2F2015%2F9%2F3%2F9258925%2Ftumblr-reblogs-redesign-mobile&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-121"><span class="mw-cite-backlink"><b><a href="#cite_ref-121">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFNguyen2015" class="citation web cs1">Nguyen, Clinton (November 6, 2015). <a rel="nofollow" class="external text" href="https://www.vice.com/en_us/article/3da838/an-attempted-suicide-forced-a-tumblr-community-to-open-its-eyes-about-bullying">"An Attempted Suicide Forced a Tumblr Community to Open Its Eyes About Bullying"</a>. <i>Vice</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200222215926/https://www.vice.com/en_us/article/3da838/an-attempted-suicide-forced-a-tumblr-community-to-open-its-eyes-about-bullying">Archived</a> from the original on February 22, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">February 29,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Vice&rft.atitle=An+Attempted+Suicide+Forced+a+Tumblr+Community+to+Open+Its+Eyes+About+Bullying&rft.date=2015-11-06&rft.aulast=Nguyen&rft.aufirst=Clinton&rft_id=https%3A%2F%2Fwww.vice.com%2Fen_us%2Farticle%2F3da838%2Fan-attempted-suicide-forced-a-tumblr-community-to-open-its-eyes-about-bullying&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-122"><span class="mw-cite-backlink"><b><a href="#cite_ref-122">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://kotaku.com/in-2018-tumblr-is-a-joyless-black-hole-1827294865">"In 2018, Tumblr Is A Joyless Black Hole"</a>. <i>Kotaku</i>. July 2, 2018. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20200113133050/https://kotaku.com/in-2018-tumblr-is-a-joyless-black-hole-1827294865">Archived</a> from the original on January 13, 2020<span class="reference-accessdate">. Retrieved <span class="nowrap">February 29,</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Kotaku&rft.atitle=In+2018%2C+Tumblr+Is+A+Joyless+Black+Hole&rft.date=2018-07-02&rft_id=https%3A%2F%2Fkotaku.com%2Fin-2018-tumblr-is-a-joyless-black-hole-1827294865&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-123"><span class="mw-cite-backlink"><b><a href="#cite_ref-123">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://staff.tumblr.com/post/18132624829/self-harm-blogs">"A New Policy Against Self-Harm Blogs"</a>. <i>Tumblr Staff Blog</i>. February 23, 2012. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20140201173754/http://staff.tumblr.com/post/18132624829/self-harm-blogs">Archived</a> from the original on February 1, 2014<span class="reference-accessdate">. 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Retrieved <span class="nowrap">September 17,</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Cosmopolitan&rft.atitle=If+You+Loved+Tumblr%2C+Here+Are+13+Other+Places+You+Can+Go+to+Explore+Your+Sexuality&rft.date=2019-01-28&rft.aulast=Chase&rft.aufirst=Elle&rft_id=https%3A%2F%2Fwww.cosmopolitan.com%2Fsex-love%2Fa25937501%2Ftumblr-porn-ban%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-141"><span class="mw-cite-backlink"><b><a href="#cite_ref-141">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFBilton2011" class="citation news cs1">Bilton, Nick (October 24, 2011). <a rel="nofollow" class="external text" href="https://bits.blogs.nytimes.com/2011/10/24/obama-campaign-experiments-with-tumblr-for-12/">"Obama Campaign Experiments With Tumblr for '12"</a>. <i>The New York Times</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20111027180049/http://bits.blogs.nytimes.com/2011/10/24/obama-campaign-experiments-with-tumblr-for-12/">Archived</a> from the original on October 27, 2011<span class="reference-accessdate">. Retrieved <span class="nowrap">October 28,</span> 2011</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+New+York+Times&rft.atitle=Obama+Campaign+Experiments+With+Tumblr+for+%2712&rft.date=2011-10-24&rft.aulast=Bilton&rft.aufirst=Nick&rft_id=http%3A%2F%2Fbits.blogs.nytimes.com%2F2011%2F10%2F24%2Fobama-campaign-experiments-with-tumblr-for-12%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-142"><span class="mw-cite-backlink"><b><a href="#cite_ref-142">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFFeldman2015" class="citation web cs1">Feldman, Brian (December 18, 2015). <a rel="nofollow" class="external text" href="https://nymag.com/intelligencer/2015/12/tumblr-users-are-talking-about-bone-stealing.html">"Tumblr Users Are Either Outraged or Amused by an Alleged Grave-Robber"</a>. <i>Intelligencer</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220802185715/https://nymag.com/intelligencer/2015/12/tumblr-users-are-talking-about-bone-stealing.html">Archived</a> from the original on August 2, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Intelligencer&rft.atitle=Tumblr+Users+Are+Either+Outraged+or+Amused+by+an+Alleged+Grave-Robber&rft.date=2015-12-18&rft.aulast=Feldman&rft.aufirst=Brian&rft_id=https%3A%2F%2Fnymag.com%2Fintelligencer%2F2015%2F12%2Ftumblr-users-are-talking-about-bone-stealing.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-143"><span class="mw-cite-backlink"><b><a href="#cite_ref-143">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFHathaway2016" class="citation web cs1">Hathaway, Jay (March 31, 2016). <a rel="nofollow" class="external text" href="https://www.dailydot.com/unclick/boneghazi-tumblr-witch-arrested-human-bones/">"The Internet's favorite grave-robbing witch was busted with a bowl full of bones"</a>. <i>The Daily Dot</i>. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220802185717/https://www.dailydot.com/unclick/boneghazi-tumblr-witch-arrested-human-bones/">Archived</a> from the original on August 2, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=The+Daily+Dot&rft.atitle=The+Internet%27s+favorite+grave-robbing+witch+was+busted+with+a+bowl+full+of+bones&rft.date=2016-03-31&rft.aulast=Hathaway&rft.aufirst=Jay&rft_id=https%3A%2F%2Fwww.dailydot.com%2Funclick%2Fboneghazi-tumblr-witch-arrested-human-bones%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-144"><span class="mw-cite-backlink"><b><a href="#cite_ref-144">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.vice.com/en/article/vb4m4a/boneghazi-how-a-grave-robbing-controversy-tore-an-online-witch-community-apart">"An Actual Witch Stole Human Bones From A Graveyard And Sparked An Online Witch War"</a>. <i>www.vice.com</i>. October 31, 2016. <a rel="nofollow" class="external text" href="https://web.archive.org/web/20220817130432/https://www.vice.com/en/article/vb4m4a/boneghazi-how-a-grave-robbing-controversy-tore-an-online-witch-community-apart">Archived</a> from the original on August 17, 2022<span class="reference-accessdate">. Retrieved <span class="nowrap">August 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.vice.com&rft.atitle=An+Actual+Witch+Stole+Human+Bones+From+A+Graveyard+And+Sparked+An+Online+Witch+War&rft.date=2016-10-31&rft_id=https%3A%2F%2Fwww.vice.com%2Fen%2Farticle%2Fvb4m4a%2Fboneghazi-how-a-grave-robbing-controversy-tore-an-online-witch-community-apart&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> <li id="cite_note-145"><span class="mw-cite-backlink"><b><a href="#cite_ref-145">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222" /><cite id="CITEREFSong2016" class="citation web cs1">Song, Sandra (March 30, 2016). <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160402155552/https://www.papermag.com/cops-raided-the-home-of-the-tumblr-witch-who-spurred-boneghazi-1697935850.html">"Cops Raided The Home Of The Tumblr Witch Who Spurred #Boneghazi"</a>. <i>Paper Magazine</i>. Archived from <a rel="nofollow" class="external text" href="https://www.papermag.com/cops-raided-the-home-of-the-tumblr-witch-who-spurred-boneghazi-1697935850.html">the original</a> on April 2, 2016<span class="reference-accessdate">. Retrieved <span class="nowrap">August 11,</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Paper+Magazine&rft.atitle=Cops+Raided+The+Home+Of+The+Tumblr+Witch+Who+Spurred+%23Boneghazi&rft.date=2016-03-30&rft.aulast=Song&rft.aufirst=Sandra&rft_id=https%3A%2F%2Fwww.papermag.com%2Fcops-raided-the-home-of-the-tumblr-witch-who-spurred-boneghazi-1697935850.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3ATumblr" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 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href="/wiki/Marco_Arment" title="Marco Arment">Marco Arment</a></li> <li><a href="/wiki/Amanda_Brennan" title="Amanda Brennan">Amanda Brennan</a></li> <li><a href="/wiki/David_Karp" title="David Karp">David Karp</a></li> <li><a href="/wiki/Matt_Mullenweg" title="Matt Mullenweg">Matt Mullenweg</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: #425773; color: white;">Culture</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Boneghazi" title="Boneghazi">Boneghazi</a></li> <li><a href="/wiki/DashCon" title="DashCon">DashCon</a></li> <li><a href="/wiki/Don%27t_talk_to_me_or_my_son_ever_again" title="Don't talk to me or my son ever again">Don't talk to me or my son ever again</a></li> <li><a href="/wiki/Goncharov_(meme)" title="Goncharov (meme)"><i>Goncharov</i></a></li> <li><a href="/wiki/None_Pizza_with_Left_Beef" title="None Pizza with Left Beef">None Pizza with Left Beef</a></li> <li><a href="/wiki/Seapunk" title="Seapunk">Seapunk</a></li> <li><a href="/wiki/Shipping_discourse" title="Shipping discourse">Shipping discourse</a></li> <li><a href="/wiki/Soft_grunge" title="Soft grunge">Soft grunge</a></li> <li><a href="/wiki/Spiders_Georg" title="Spiders Georg">Spiders Georg</a></li> <li><a href="/wiki/Tumblr_Sexyman" title="Tumblr Sexyman">Tumblr Sexyman</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%;background-color: #425773; color: white;">Blogs</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cursed_image" title="Cursed image">Cursed image</a></li> <li><a href="/wiki/David_Olshanetsky" title="David Olshanetsky">David Olshanetsky</a></li> <li><a href="/wiki/The_Hawkeye_Initiative" title="The Hawkeye Initiative">The Hawkeye Initiative</a></li> <li><a href="/wiki/McMansion_Hell" title="McMansion Hell">McMansion Hell</a></li> <li><a href="/wiki/Yo,_Is_This_Racist%3F" title="Yo, Is This Racist?">Yo, Is This Racist?</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Links_to_related_articles92" style="padding:3px"><table class="nowraplinks mw-collapsible mw-collapsed navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2" style="background:#e8e8ff;"><div id="Links_to_related_articles92" style="font-size:114%;margin:0 4em">Links to related articles</div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0;font-size:114%"><div style="padding:0px"> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Automattic57" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Automattic_Inc." title="Template:Automattic Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Automattic_Inc." title="Template talk:Automattic Inc."><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Automattic_Inc." title="Special:EditPage/Template:Automattic Inc."><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Automattic57" style="font-size:114%;margin:0 4em"><a href="/wiki/Automattic" title="Automattic">Automattic</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Websites</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a class="mw-selflink selflink">Tumblr</a></li> <li><a href="/wiki/WordPress.com" title="WordPress.com">WordPress.com</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Software and services</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Akismet" title="Akismet">Akismet</a></li> <li><a href="/wiki/Beeper_(software)" title="Beeper (software)">Beeper</a></li> <li><a href="/wiki/BuddyPress" title="BuddyPress">BuddyPress</a></li> <li><a href="/wiki/Day_One_(app)" title="Day One (app)">Day One</a></li> <li><a href="/wiki/Gravatar" title="Gravatar">Gravatar</a></li> <li><a href="/wiki/Pocket_Casts" title="Pocket Casts">Pocket Casts</a></li> <li><a href="/wiki/Simplenote" title="Simplenote">Simplenote</a></li> <li><a href="/wiki/WooCommerce" title="WooCommerce">WooCommerce</a></li> <li><a href="/wiki/WordPress" title="WordPress">WordPress</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related people</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/John_Maeda" title="John Maeda">John Maeda</a></li> <li><a href="/wiki/Matt_Mullenweg" title="Matt Mullenweg">Matt Mullenweg</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Microblogging110" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Microblogging" title="Template:Microblogging"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Microblogging" title="Template talk:Microblogging"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Microblogging" title="Special:EditPage/Template:Microblogging"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Microblogging110" style="font-size:114%;margin:0 4em"><a href="/wiki/Microblogging" title="Microblogging">Microblogging</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Centralized</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li> <li><a href="/wiki/Fanfou" title="Fanfou">Fanfou</a></li> <li><a href="/wiki/Gab_(social_network)" title="Gab (social network)">Gab</a></li> <li><a href="/wiki/Gettr" title="Gettr">Gettr</a></li> <li><a href="/wiki/Hive_Social" title="Hive Social">Hive Social</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/Myspace" title="Myspace">Myspace</a></li> <li><a href="/wiki/Pillowfort" title="Pillowfort">Pillowfort</a></li> <li><a href="/wiki/Plurk" title="Plurk">Plurk</a></li> <li><a href="/wiki/Qzone" title="Qzone">Qzone</a></li> <li><a href="/wiki/Solaborate" title="Solaborate">Solaborate</a></li> <li><a href="/wiki/Truth_Social" title="Truth Social">Truth Social</a></li> <li><a class="mw-selflink selflink">Tumblr</a></li> <li><a href="/wiki/Twitter" title="Twitter">Twitter</a></li> <li><a href="/wiki/Viadeo" title="Viadeo">Viadeo</a></li> <li><a href="/wiki/VK_(service)" title="VK (service)">VK</a></li> <li><a href="/wiki/Weibo" title="Weibo">Weibo</a></li> <li><a href="/wiki/XING" title="XING">XING</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Decentralized</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks navbox-subgroup" style="border-spacing:0"><tbody><tr><th id="ActivityPub-compatible26" scope="row" class="navbox-group" style="width:1%"><a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a>-compatible</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Friendica" title="Friendica">Friendica</a></li> <li><a href="/wiki/GNU_social" title="GNU social">GNU social</a></li> <li><a href="/wiki/Mastodon_(social_network)" title="Mastodon (social network)">Mastodon</a></li> <li><a href="/wiki/Micro.blog" title="Micro.blog">micro.blog</a></li> <li><a href="/wiki/Misskey" title="Misskey">Misskey</a></li> <li><a href="/wiki/Pleroma_(software)" title="Pleroma (software)">Pleroma</a></li> <li><a href="/wiki/Threads_(social_network)" title="Threads (social network)">Threads</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bluesky" title="Bluesky">Bluesky</a> <ul><li><a href="/wiki/AT_Protocol" title="AT Protocol">AT Protocol</a></li></ul></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">diaspora</a></li> <li><a href="/wiki/Identi.ca" title="Identi.ca">identi.ca</a> <ul><li><a href="/wiki/Pump.io" title="Pump.io">pump.io</a></li></ul></li> <li><a href="/wiki/Nostr" title="Nostr">Nostr</a></li> <li><a href="/wiki/OpenMicroBlogging" title="OpenMicroBlogging">OpenMicroBlogging</a></li> <li><a href="/wiki/OStatus" title="OStatus">OStatus</a></li> <li><a href="/wiki/Twister_(software)" title="Twister (software)">Twister</a></li></ul> </div></td></tr></tbody></table><div></div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App.net" title="App.net">App.net</a></li> <li><a href="/wiki/Edmodo" title="Edmodo">Edmodo</a></li> <li><a href="/wiki/Google_Buzz" title="Google Buzz">Google Buzz</a></li> <li><a href="/wiki/Google%2B" title="Google+">Google+</a></li> <li><a href="/wiki/Heello" title="Heello">Heello</a></li> <li><a href="/wiki/Jaiku" title="Jaiku">Jaiku</a></li> <li><a href="/wiki/Me2day" title="Me2day">Me2day</a></li> <li><a href="/wiki/Yahoo_Meme" title="Yahoo Meme">Meme</a></li> <li><a href="/wiki/Migme" title="Migme">Migme</a></li> <li><a href="/wiki/Natter_(social_network)" title="Natter (social network)">Natter</a></li> <li><a href="/wiki/Parler" title="Parler">Parler</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Pownce" title="Pownce">Pownce</a></li> <li><a href="/wiki/Qaiku" title="Qaiku">Qaiku</a></li> <li><a href="/wiki/Tencent_Weibo" title="Tencent Weibo">Tencent Weibo</a></li> <li><a href="/wiki/Tout_(company)" title="Tout (company)">Tout</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Features</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activity_stream" title="Activity stream">Activity stream</a></li> <li><a href="/wiki/Backchannel" title="Backchannel">Backchannel</a></li> <li><a href="/wiki/Hashtag" title="Hashtag">Hashtag</a></li> <li><a href="/wiki/Lifestreaming" title="Lifestreaming">Lifestreaming</a></li> <li><a href="/wiki/Mention_(blogging)" title="Mention (blogging)">Mention/Replies</a></li> <li><a href="/wiki/Reblogging" title="Reblogging">Reblogging</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div> <ul><li><a href="/wiki/Comparison_of_microblogging_and_similar_services" title="Comparison of microblogging and similar services">Comparison of microblogging and similar services</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /></div><div role="navigation" class="navbox" aria-labelledby="Social_networking_services248" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Social_networking_services" title="Template:Social networking services"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Social_networking_services" title="Template talk:Social networking services"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Social_networking_services" title="Special:EditPage/Template:Social networking services"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Social_networking_services248" style="font-size:114%;margin:0 4em"><a href="/wiki/Social_networking_service" title="Social networking service">Social networking services</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_social_networking_services" title="List of social networking services">Personal</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/23snaps" title="23snaps">23snaps</a></li> <li><a href="/wiki/Amikumu" title="Amikumu">Amikumu</a></li> <li><a href="/wiki/Anobii" title="Anobii">anobii</a></li> <li><a href="/wiki/Are.na" title="Are.na">Are.na</a></li> <li><a href="/wiki/Badoo" title="Badoo">Badoo</a></li> <li><a href="/wiki/BeReal" title="BeReal">BeReal</a></li> <li><a href="/wiki/Bluesky" title="Bluesky">Bluesky</a></li> <li><a href="/wiki/BharatMatrimony" title="BharatMatrimony">BharatMatrimony</a></li> <li><a href="/wiki/Bondee" title="Bondee">Bondee</a></li> <li><a href="/wiki/Bumble" title="Bumble">Bumble</a></li> <li><a href="/wiki/Cara_(app)" title="Cara (app)">Cara</a></li> <li><a href="/wiki/Clapper_(service)" title="Clapper (service)">Clapper</a></li> <li><a href="/wiki/Clubhouse_(app)" title="Clubhouse (app)">Clubhouse</a></li> <li><a href="/wiki/Convoz" title="Convoz">Convoz</a></li> <li><a href="/wiki/Cyworld" title="Cyworld">Cyworld</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Display_(social_network)" title="Display (social network)">display</a></li> <li><a href="/wiki/Douban" title="Douban">Douban</a></li> <li><a href="/wiki/Draugiem.lv" title="Draugiem.lv">Draugiem.lv</a></li> <li><a href="/wiki/Facebook" title="Facebook">Facebook</a></li> <li><a href="/wiki/Foursquare_City_Guide" title="Foursquare City Guide">Foursquare City Guide</a></li> <li><a href="/wiki/Foursquare_Swarm" title="Foursquare Swarm">Foursquare Swarm</a></li> <li><a href="/wiki/Friendica" title="Friendica">Friendica</a></li> <li><a href="/wiki/Gab_(social_network)" title="Gab (social network)">Gab</a></li> <li><a href="/wiki/Gapo" title="Gapo">Gapo</a></li> <li><a href="/wiki/Gas_(app)" title="Gas (app)">Gas</a></li> <li><a href="/wiki/Gettr" title="Gettr">Gettr</a></li> <li><a href="/wiki/GNU_social" title="GNU social">GNU social</a></li> <li><a href="/wiki/Hi5" title="Hi5">Hi5</a></li> <li><a href="/wiki/Hive_Social" title="Hive Social">Hive Social</a></li> <li><a href="/wiki/Huddles_(app)" title="Huddles (app)">Huddles</a></li> <li><a href="/wiki/Idka" title="Idka">Idka</a></li> <li><a href="/wiki/Instagram" title="Instagram">Instagram</a></li> <li><a href="/wiki/IRC-Galleria" title="IRC-Galleria">IRC-Galleria</a></li> <li><a href="/wiki/Kuaishou" title="Kuaishou">Kuaishou</a></li> <li><a href="/wiki/Kumu_(social_network)" title="Kumu (social network)">Kumu</a></li> <li><a href="/wiki/Letterboxd" title="Letterboxd">Letterboxd</a></li> <li><a href="/wiki/Likee" title="Likee">Likee</a></li> <li><a href="/wiki/LiveJournal" title="LiveJournal">LiveJournal</a></li> <li><a href="/wiki/Jeevansathi.com" title="Jeevansathi.com">Jeevansathi.com</a></li> <li><a href="/wiki/Matrimony.com" title="Matrimony.com">Matrimony.com</a></li> <li><a href="/wiki/Marco_Polo_(app)" title="Marco Polo (app)">Marco Polo</a></li> <li><a href="/wiki/Mastodon_(social_network)" title="Mastodon (social network)">Mastodon</a></li> <li><a href="/wiki/The_Meet_Group" title="The Meet Group">The Meet Group</a></li> <li><a href="/wiki/Meetup" title="Meetup">Meetup</a></li> <li><a href="/wiki/MeWe" title="MeWe">MeWe</a></li> <li><a href="/wiki/Miaopai" title="Miaopai">Miaopai</a></li> <li><a href="/wiki/Micro.blog" title="Micro.blog">micro.blog</a></li> <li><a href="/wiki/Minds_(social_network)" title="Minds (social network)">Minds</a></li> <li><a href="/wiki/Mixi" title="Mixi">Mixi</a></li> <li><a href="/wiki/MX_Player#MX_TakaTak" title="MX Player">MX TakaTak</a></li> <li><a href="/wiki/My_World@Mail.Ru" title="My World@Mail.Ru">My World@Mail.Ru</a></li> <li><a href="/wiki/Myspace" title="Myspace">Myspace</a></li> <li><a href="/wiki/Nextdoor" title="Nextdoor">Nextdoor</a></li> <li><a href="/wiki/Odnoklassniki" title="Odnoklassniki">Odnoklassniki</a></li> <li><a href="/wiki/Parler" title="Parler">Parler</a></li> <li><a href="/wiki/Peach_(social_network)" title="Peach (social network)">Peach</a></li> <li><a href="/wiki/Pinterest" title="Pinterest">Pinterest</a></li> <li><a href="/wiki/Pixnet" title="Pixnet">Pixnet</a></li> <li><a href="/wiki/Pleroma_(software)" title="Pleroma (software)">Pleroma</a></li> <li><a href="/wiki/Plurk" title="Plurk">Plurk</a></li> <li><a href="/wiki/Promo.com" title="Promo.com">Promo.com</a></li> <li><a href="/wiki/Qzone" title="Qzone">Qzone</a></li> <li><a href="/wiki/Readgeek" title="Readgeek">Readgeek</a></li> <li><a href="/wiki/Xiaohongshu" title="Xiaohongshu">RedNote/Xiaohongshu</a></li> <li><a href="/wiki/Renren" title="Renren">Renren</a></li> <li><a href="/wiki/Shaadi.com" title="Shaadi.com">Shaadi.com</a></li> <li><a href="/wiki/ShareChat" title="ShareChat">ShareChat</a></li> <li><a href="/wiki/Shuffles_by_Pinterest" title="Shuffles by Pinterest">Shuffles</a></li> <li><a href="/wiki/Snapchat" title="Snapchat">Snapchat</a></li> <li><a href="/wiki/Snow_(app)" title="Snow (app)">Snow</a></li> <li><a href="/wiki/Spaces_(social_network)" title="Spaces (social network)">Spaces</a></li> <li><a href="/wiki/Tagged_(website)" title="Tagged (website)">Tagged</a></li> <li><a href="/wiki/Tal_Canal" title="Tal Canal">Tal Canal</a></li> <li><a href="/wiki/Tellonym" title="Tellonym">Tellonym</a></li> <li><a href="/wiki/Threads_(social_network)" title="Threads (social network)">Threads</a></li> <li><a href="/wiki/TikTok" title="TikTok">TikTok</a></li> <li><a href="/wiki/Tinder_(app)" title="Tinder (app)">Tinder</a></li> <li><a href="/wiki/Triller_(app)" title="Triller (app)">Triller</a></li> <li><a href="/wiki/Truth_Social" title="Truth Social">Truth Social</a></li> <li><a href="/wiki/Tuenti" title="Tuenti">Tuenti</a></li> <li><a class="mw-selflink selflink">Tumblr</a></li> <li><a href="/wiki/TV_Time" title="TV Time">TV Time</a></li> <li><a href="/wiki/Twitter" title="Twitter">Twitter</a>/<a href="/wiki/X_(social_media_platform)" class="mw-redirect" title="X (social media platform)">X</a></li> <li><a href="/wiki/Untappd" title="Untappd">Untappd</a></li> <li><a href="/wiki/Vero_(app)" title="Vero (app)">Vero</a></li> <li><a href="/wiki/VK_(service)" title="VK (service)">VK</a></li> <li><a href="/wiki/Weibo" title="Weibo">Weibo</a></li> <li><a href="/wiki/Whisper_(app)" title="Whisper (app)">Whisper</a></li> <li><a href="/wiki/Yik_Yak" title="Yik Yak">Yik Yak</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Professional_network_service" title="Professional network service">Professional</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Academia.edu" title="Academia.edu">Academia.edu</a></li> <li><a href="/wiki/Behance" title="Behance">Behance</a></li> <li><a href="/wiki/Brainly" title="Brainly">Brainly</a></li> <li><a href="/wiki/HCL_Connections" title="HCL Connections">HCL Connections</a></li> <li><a href="/wiki/LinkedIn" title="LinkedIn">LinkedIn</a></li> <li><a href="/wiki/Moodle" title="Moodle">Moodle</a></li> <li><a href="/wiki/ResearchGate" title="ResearchGate">ResearchGate</a></li> <li><a href="/wiki/Solaborate" title="Solaborate">Solaborate</a></li> <li><a href="/wiki/Viadeo" title="Viadeo">Viadeo</a></li> <li><a href="/wiki/XING" title="XING">XING</a></li> <li><a href="/wiki/Yammer" class="mw-redirect" title="Yammer">Yammer</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/List_of_defunct_social_networking_services" title="List of defunct social networking services">Defunct</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/App.net" title="App.net">App.net</a></li> <li><a href="/wiki/AsianAve" title="AsianAve">AsianAve</a></li> <li><a href="/wiki/Ask.fm" title="Ask.fm">Ask.fm</a></li> <li><a href="/wiki/Avatars_United" title="Avatars United">Avatars United</a></li> <li><a href="/wiki/Bebo" title="Bebo">Bebo</a></li> <li><a href="/wiki/Bolt_(website)" title="Bolt (website)">Bolt</a></li> <li><a href="/wiki/BranchOut" title="BranchOut">BranchOut</a></li> <li><a href="/wiki/Capazoo" title="Capazoo">Capazoo</a></li> <li><a href="/wiki/Cloob" title="Cloob">Cloob</a></li> <li><a href="/wiki/Cohost" title="Cohost">Cohost</a></li> <li><a href="/wiki/EConozco" title="EConozco">eConozco</a></li> <li><a href="/wiki/Edmodo" title="Edmodo">Edmodo</a></li> <li><a href="/wiki/Ello_(social_network)" title="Ello (social network)">Ello</a></li> <li><a href="/wiki/Emojli" title="Emojli">Emojli</a></li> <li><a href="/wiki/EWorld" title="EWorld">eWorld</a></li> <li><a href="/wiki/Eyegroove" title="Eyegroove">Eyegroove</a></li> <li><a href="/wiki/FitFinder" title="FitFinder">FitFinder</a></li> <li><a href="/wiki/FriendFeed" title="FriendFeed">FriendFeed</a></li> <li><a href="/wiki/Friends_Reunited" title="Friends Reunited">Friends Reunited</a></li> <li><a href="/wiki/Friendster" title="Friendster">Friendster</a></li> <li><a href="/wiki/Google%2B" title="Google+">Google+</a></li> <li><a href="/wiki/Google_Buzz" title="Google Buzz">Google Buzz</a></li> <li><a href="/wiki/Google_Currents_(social_app)" title="Google Currents (social app)">Google Currents</a></li> <li><a href="/wiki/Grono.net" title="Grono.net">Grono.net</a></li> <li><a href="/wiki/Heello" title="Heello">Heello</a></li> <li><a href="/wiki/Hello_(social_network)" title="Hello (social network)">Hello</a></li> <li><a href="/wiki/Highlight_(application)" title="Highlight (application)">Highlight</a></li> <li><a href="/wiki/Houseparty_(app)" title="Houseparty (app)">Houseparty</a></li> <li><a href="/wiki/Hyves" title="Hyves">Hyves</a></li> <li><a href="/wiki/IdeaPlane" title="IdeaPlane">IdeaPlane</a></li> <li><a href="/wiki/IGTV" title="IGTV">IGTV</a></li> <li><a href="/wiki/ITunes_Ping" title="ITunes Ping">iTunes Ping</a></li> <li><a href="/wiki/IWiW" title="IWiW">iWiW</a></li> <li><a href="/wiki/Jaiku" title="Jaiku">Jaiku</a></li> <li><a href="/wiki/Keek" title="Keek">Keek</a></li> <li><a href="/wiki/Koo_(social_network)" title="Koo (social network)">Koo</a></li> <li><a href="/wiki/Lifeknot" title="Lifeknot">Lifeknot</a></li> <li><a href="/wiki/LunarStorm" title="LunarStorm">LunarStorm</a></li> <li><a href="/wiki/Me2day" title="Me2day">Me2day</a></li> <li><a href="/wiki/Meerkat_(app)" title="Meerkat (app)">Meerkat</a></li> <li><a href="/wiki/Miiverse" title="Miiverse">Miiverse</a></li> <li><a href="/wiki/MixBit" title="MixBit">MixBit</a></li> <li><a href="/wiki/Mobli" title="Mobli">Mobli</a></li> <li><a href="/wiki/Mugshot_(website)" title="Mugshot (website)">Mugshot</a></li> <li><a href="/wiki/Multiply_(website)" title="Multiply (website)">Multiply</a></li> <li><a href="/wiki/Musical.ly" title="Musical.ly">Musical.ly</a></li> <li><a href="/wiki/Natter_(social_network)" title="Natter (social network)">Natter</a></li> <li><a href="/wiki/Netlog" title="Netlog">Netlog</a></li> <li><a href="/wiki/NK.pl" title="NK.pl">NK.pl</a></li> <li><a href="/wiki/Orkut" title="Orkut">Orkut</a></li> <li><a href="/wiki/Path_(social_network)" title="Path (social network)">Path</a></li> <li><a href="/wiki/Periscope_(service)" title="Periscope (service)">Periscope</a></li> <li><a href="/wiki/Pheed" title="Pheed">Pheed</a></li> <li><a href="/wiki/Piczo" title="Piczo">Piczo</a></li> <li><a href="/wiki/PlanetAll" title="PlanetAll">PlanetAll</a></li> <li><a href="/wiki/Posterous" title="Posterous">Posterous</a></li> <li><a href="/wiki/Pownce" title="Pownce">Pownce</a></li> <li><a href="/wiki/Qaiku" title="Qaiku">Qaiku</a></li> <li><a href="/wiki/Sciencescape" class="mw-redirect" title="Sciencescape">Sciencescape</a> (Meta<sup>α</sup>)</li> <li><a href="/wiki/SixDegrees.com" title="SixDegrees.com">SixDegrees.com</a></li> <li><a href="/wiki/Skyrock_(social_network_site)" title="Skyrock (social network site)">Skyrock</a></li> <li><a href="/wiki/So.cl" title="So.cl">So.cl</a></li> <li><a href="/wiki/Spotify_Live" title="Spotify Live">Spotify Live</a></li> <li><a href="/wiki/Spring.me" title="Spring.me">Spring.me</a></li> <li><a href="/wiki/Streetlife_(website)" title="Streetlife (website)">Streetlife</a></li> <li><a href="/wiki/StudiVZ" title="StudiVZ">StudiVZ</a></li> <li><a href="/wiki/Surfbook" title="Surfbook">Surfbook</a></li> <li><a href="/wiki/Talkbits" title="Talkbits">Talkbits</a></li> <li><a href="/wiki/Taringa!" title="Taringa!">Taringa!</a></li> <li><a href="/wiki/Tbh" title="Tbh">tbh</a></li> <li><a href="/wiki/Tea_Party_Community" title="Tea Party Community">Tea Party Community</a></li> <li><a href="/wiki/Third_Voice" title="Third Voice">Third Voice</a></li> <li><a href="/wiki/Tout_(company)" title="Tout (company)">Tout</a></li> <li><a href="/wiki/Tribe.net" title="Tribe.net">tribe.net</a></li> <li><a href="/wiki/Tvtag" title="Tvtag">tvtag</a></li> <li><a href="/wiki/Vine_(service)" title="Vine (service)">Vine</a></li> <li><a href="/wiki/Windows_Live_Spaces" title="Windows Live Spaces">Windows Live Spaces</a></li> <li><a href="/wiki/Wretch_(website)" title="Wretch (website)">Wretch</a></li> <li><a href="/wiki/Xanga" title="Xanga">Xanga</a></li> <li><a href="/wiki/Yahoo_360%C2%B0" title="Yahoo 360°">Yahoo! 360°</a></li> <li><a href="/wiki/Yahoo_Kickstart" title="Yahoo Kickstart">Yahoo! Kickstart</a></li> <li><a href="/wiki/Yahoo_Mash" title="Yahoo Mash">Yahoo! Mash</a></li> <li><a href="/wiki/Yahoo_Meme" title="Yahoo Meme">Yahoo! Meme</a></li> <li><a href="/wiki/Yo_(app)" title="Yo (app)">Yo</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Services</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Comparison_of_social_networking_software" title="Comparison of social networking software">Software comparison</a></li> <li><a href="/wiki/White-label_product" title="White-label product">White-label</a> <ul><li><a href="/wiki/Ning_(website)" title="Ning (website)">Ning</a></li> <li><a href="/wiki/Wall.fm" title="Wall.fm">Wall.fm</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Tools</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Social_network_analysis_software" title="Social network analysis software">Analysis software</a></li> <li><a href="/wiki/Diaspora_(social_network)" title="Diaspora (social network)">Diaspora</a></li> <li><a href="/wiki/Web_2.0_Suicide_Machine" title="Web 2.0 Suicide Machine">Web 2.0 Suicide Machine</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Concepts</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Attention_inequality" title="Attention inequality">Attention inequality</a></li> <li><a href="/wiki/Confessions_page" title="Confessions page">Confessions page</a></li> <li><a href="/wiki/Cybersectarianism" title="Cybersectarianism">Cybersectarianism</a></li> <li><a href="/wiki/Fediverse" title="Fediverse">Fediverse</a></li> <li><a href="/wiki/Online_identity" title="Online identity">Online identity</a></li> <li><a href="/wiki/Small-world_experiment" title="Small-world experiment">Small-world experiment</a></li> <li><a href="/wiki/Small-world_network" title="Small-world network">Small-world network</a></li> <li><a href="/wiki/Social_network" title="Social network">Social network</a></li> <li><a href="/wiki/Thirst_trap" title="Thirst trap">Thirst trap</a></li> <li><a href="/wiki/User_profile" title="User profile">User profile</a></li> <li><a href="/wiki/Virtual_community" title="Virtual community">Virtual community</a> <ul><li><a href="/wiki/List_of_virtual_communities_with_more_than_1_million_users" title="List of virtual communities with more than 1 million users">list</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Applications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Hospitality_exchange_service" title="Hospitality exchange service">Hospitality exchange service</a></li> <li><a href="/wiki/Mobile_social_network" title="Mobile social network">Mobile</a></li> <li><a href="/wiki/Online_dating" title="Online dating">Online dating</a> <ul><li><a href="/wiki/Comparison_of_online_dating_services" title="Comparison of online dating services">comparison</a></li></ul></li> <li><a href="/wiki/Social_network_advertising" title="Social network advertising">Social network advertising</a></li> <li><a href="/wiki/Social_network_hosting_service" title="Social network hosting service">Social network hosting service</a></li> <li><a href="/wiki/Social_profiling" title="Social profiling">Social profiling</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/User_interface" title="User interface">User interface</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Activity_stream" title="Activity stream">Activity stream</a></li> <li><a href="/wiki/Brand_page" title="Brand page">Brand page</a></li> <li><a href="/wiki/Group_(online_social_networking)" title="Group (online social networking)">Groups</a></li> <li><a href="/wiki/Hashtag" title="Hashtag">Hashtag</a></li> <li><a href="/wiki/Like_button" title="Like button">Like button</a></li> <li><a href="/wiki/Online_petition" title="Online petition">Online petitions</a></li> <li><a href="/wiki/Open-access_poll" title="Open-access poll">Polling</a></li> <li><a href="/wiki/Reblogging" title="Reblogging">Reblogging</a></li> <li><a href="/wiki/Story_(social_media)" title="Story (social media)">Story</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Implications</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Issues_relating_to_social_networking_services" title="Issues relating to social networking services">Issues</a></li> <li><a href="/wiki/Privacy_concerns_with_social_networking_services" title="Privacy concerns with social networking services">Privacy concerns</a></li> <li><a href="/wiki/Problematic_social_media_use" title="Problematic social media use">Problematic social media use</a></li> <li><a href="/wiki/Use_of_social_network_websites_in_investigations" title="Use of social network websites in investigations">Use in investigations</a></li> <li><a href="/wiki/Social_media_use_in_politics" title="Social media use in politics">Use in politics</a></li> <li><a href="/wiki/Gender_differences_in_social_network_service_use" title="Gender differences in social network service use">User gender differences</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Protocols</th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/ActivityPub" title="ActivityPub">ActivityPub</a></li> <li><a href="/wiki/AT_Protocol" title="AT Protocol">AT Protocol</a></li> <li><a href="/wiki/Decentralized_Social_Networking_Protocol" class="mw-redirect" title="Decentralized Social Networking Protocol">Decentralized Social Networking Protocol</a></li> <li><a href="/wiki/Distributed_Social_Networking_Protocol" title="Distributed Social Networking Protocol">Distributed Social Networking Protocol</a> (defunct)</li> <li><a href="/wiki/Micropub_(protocol)" title="Micropub (protocol)">Micropub</a></li> <li><a href="/wiki/Nostr" title="Nostr">Nostr</a></li> <li><a href="/wiki/OpenSocial" title="OpenSocial">OpenSocial</a> (defunct)</li> <li><a href="/wiki/OStatus" title="OStatus">OStatus</a></li> <li><a href="/wiki/Pump.io" title="Pump.io">Pump.io</a></li> <li><a href="/wiki/XMPP" title="XMPP">XMPP</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /></div><div role="navigation" class="navbox" aria-labelledby="Yahoo_Inc.165" style="padding:3px"><table class="nowraplinks hlist mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374" /><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231" /><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Yahoo,_Inc." title="Template:Yahoo, Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Yahoo,_Inc." title="Template talk:Yahoo, Inc."><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Yahoo,_Inc." title="Special:EditPage/Template:Yahoo, Inc."><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Yahoo_Inc.165" style="font-size:114%;margin:0 4em"><a href="/wiki/Yahoo!_Inc._(2017%E2%80%93present)" title="Yahoo! Inc. (2017–present)">Yahoo Inc.</a></div></th></tr><tr><td class="navbox-abovebelow" colspan="2"><div>Owned by <a href="/wiki/Apollo_Global_Management" title="Apollo Global Management">Apollo Global Management</a> (90%) and <a href="/wiki/Verizon" title="Verizon">Verizon Communications</a> (10%)</div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Current assets</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Built_by_Girls" title="Built by Girls">Built by Girls</a></li> <li><a href="/wiki/CompuServe" title="CompuServe">CompuServe</a></li> <li><i><a href="/wiki/Engadget" title="Engadget">Engadget</a></i></li> <li><a href="/wiki/Flurry_(company)" title="Flurry (company)">Flurry</a></li> <li><a href="/wiki/Netscape" title="Netscape">Netscape</a></li> <li><a href="/wiki/Rivals.com" title="Rivals.com">Rivals.com</a></li> <li><a href="/wiki/RYOT" title="RYOT">RYOT</a></li> <li><a href="/wiki/TechCrunch" title="TechCrunch">TechCrunch</a></li> <li><a href="/wiki/Weblogs,_Inc." title="Weblogs, Inc.">Weblogs, Inc.</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former assets</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AIM_(software)" title="AIM (software)">AIM</a></li> <li><a href="/wiki/Alto_Mail" title="Alto Mail">Alto Mail</a></li> <li><a href="/wiki/Edgecast" title="Edgecast">Edgecast</a></li> <li><a href="/wiki/Flickr" title="Flickr">Flickr</a></li> <li><a href="/wiki/Go90" title="Go90">go90</a></li> <li><i><a href="/wiki/HuffPost" title="HuffPost">HuffPost</a></i></li> <li><a href="/wiki/MapQuest" title="MapQuest">MapQuest</a></li> <li><a href="/wiki/Moviefone" title="Moviefone">Moviefone</a></li> <li><a href="/wiki/Polyvore" title="Polyvore">Polyvore</a></li> <li><a class="mw-selflink selflink">Tumblr</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Yahoo!_Inc._(1995%E2%80%932017)" title="Yahoo! Inc. (1995–2017)">Yahoo! Inc. (1995–2017)</a></li> <li><a href="/wiki/Altaba" title="Altaba">Altaba</a></li></ul> </div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks hlist mw-collapsible autocollapse navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Yahoo" title="Template:Yahoo"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Yahoo" title="Template talk:Yahoo"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Yahoo" title="Special:EditPage/Template:Yahoo"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Yahoo183" style="font-size:114%;margin:0 4em"><a href="/wiki/Yahoo" title="Yahoo">Yahoo</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Websites</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/OneSearch" class="mw-redirect" title="OneSearch">oneSearch</a></li> <li><a href="/wiki/Yahoo" title="Yahoo">Yahoo.com</a> <ul><li><a href="/wiki/Yahoo_Finance" title="Yahoo Finance">Finance</a></li> <li><a href="/wiki/Yahoo_News" title="Yahoo News">News</a></li> <li><a href="/wiki/Yahoo_Search" title="Yahoo Search">Search</a></li> <li><a href="/wiki/Yahoo_Sports" title="Yahoo Sports">Sports</a></li> <li><a href="/wiki/Yahoo_Tech" title="Yahoo Tech">Tech</a></li></ul></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Communication</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Yahoo_Mail" title="Yahoo Mail">Mail</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Corporate</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Yahoo!_Inc._(2017%E2%80%93present)" title="Yahoo! Inc. (2017–present)">Yahoo! Inc. (owner since 2017)</a></li> <li><a href="/wiki/Yahoo!_Inc._(1995%E2%80%932017)" title="Yahoo! Inc. (1995–2017)">Yahoo! Inc. (owner until 2017)</a></li> <li><a href="/wiki/Criticism_of_Yahoo" title="Criticism of Yahoo">Criticism</a></li> <li><a href="/wiki/History_of_Yahoo" title="History of Yahoo">History</a></li> <li><a href="/wiki/List_of_Yahoo-owned_sites_and_services" title="List of Yahoo-owned sites and services">Products</a></li> <li><a href="/wiki/Timeline_of_Yahoo" title="Timeline of Yahoo">Timeline</a></li> <li><a href="/wiki/List_of_mergers_and_acquisitions_by_Yahoo" title="List of mergers and acquisitions by Yahoo">Acquisitions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Defunct services</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Yahoo_Answers" title="Yahoo Answers">Answers</a></li> <li><a href="/wiki/Babel_Fish_(website)" title="Babel Fish (website)">Babel Fish</a></li> <li><a href="/wiki/Yahoo_Briefcase" title="Yahoo Briefcase">Briefcase</a></li> 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class="mw-redirect" title="Yahoo View">View</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related people</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/David_Filo" title="David Filo">David Filo</a></li> <li><a href="/wiki/Marissa_Mayer" title="Marissa Mayer">Marissa Mayer</a></li> <li><a href="/wiki/Jerry_Yang" title="Jerry Yang">Jerry Yang</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AOL" title="AOL">AOL</a></li> <li><a href="/wiki/Altaba" title="Altaba">Altaba</a> <ul><li><a href="/wiki/Yahoo_China" class="mw-redirect" title="Yahoo China">Yahoo China</a></li></ul></li> <li><a href="/wiki/Koprol" title="Koprol">Koprol</a></li> <li><a href="/wiki/Yahoo_Australia" title="Yahoo Australia">Yahoo Australia</a></li> <li><a href="/wiki/Yahoo_Japan" title="Yahoo Japan">Yahoo Japan</a></li> <li><a href="/wiki/Yahoo_Kimo" title="Yahoo Kimo">Yahoo Kimo</a></li> <li><a href="/wiki/Yahoo_Korea" class="mw-redirect" title="Yahoo Korea">Yahoo Korea</a></li> <li><a href="/wiki/Yahoo_Maktoob" title="Yahoo Maktoob">Yahoo Maktoob</a></li> <li><a href="/wiki/Yahoo_Xtra" class="mw-redirect" title="Yahoo Xtra">Yahoo Xtra</a></li> <li><a href="/wiki/Yahoo_Time_Capsule" title="Yahoo Time Capsule">Yahoo Time Capsule</a></li></ul> </div></td></tr><tr><td class="navbox-abovebelow" colspan="2"><div><span class="noviewer" typeof="mw:File"><span title="Category"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/16px-Symbol_category_class.svg.png" decoding="async" width="16" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/23px-Symbol_category_class.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/96/Symbol_category_class.svg/31px-Symbol_category_class.svg.png 2x" data-file-width="180" data-file-height="185" /></span></span> <a href="/wiki/Category:Yahoo!" title="Category:Yahoo!">Category</a></div></td></tr></tbody></table><div></div></td></tr><tr><td colspan="2" class="navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"></div><table class="nowraplinks hlist mw-collapsible autocollapse navbox-subgroup" style="border-spacing:0"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:AOL_Inc." title="Template:AOL Inc."><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:AOL_Inc." title="Template talk:AOL Inc."><abbr title="Discuss this 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Search</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-even" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AOLserver" title="AOLserver">AOLserver</a></li> <li><a href="/wiki/ART_image_file_format" title="ART image file format">ART image file format</a></li> <li><a href="/wiki/Elwood_Edwards" title="Elwood Edwards">Elwood Edwards</a></li> <li><a href="/wiki/One_by_AOL" title="One by AOL">One by AOL</a></li> <li><a href="/wiki/OSCAR_protocol" title="OSCAR protocol">OSCAR protocol</a></li> <li><a href="/wiki/TAC_(software)" title="TAC (software)">TAC</a></li> <li><a href="/wiki/Ultravox_(software)" title="Ultravox (software)">Ultravox</a></li> <li><a href="/wiki/Yahoo" title="Yahoo">Yahoo</a></li> <li><a href="/wiki/List_of_acquisitions_by_AOL" title="List of acquisitions by AOL">Acquisitions</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Former</th><td class="navbox-list-with-group navbox-list navbox-odd" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/AIM_(software)" title="AIM (software)">AIM</a></li> <li><a href="/wiki/Alto_Mail" title="Alto Mail">Alto Mail</a></li> <li><a href="/wiki/Buy.at" title="Buy.at">buy.at</a></li> <li><a href="/wiki/AOL_Community_Leader_Program" title="AOL Community Leader Program">Community Leader Program</a></li> <li><a href="/wiki/CompuServe" title="CompuServe">CompuServe</a></li> <li><a href="/wiki/DMOZ" title="DMOZ">DMOZ</a></li> <li><a href="/wiki/AOL_Explorer" title="AOL Explorer">Explorer</a></li> <li><a href="/wiki/FanHouse" title="FanHouse">FanHouse</a></li> <li><a href="/wiki/Ficlets" title="Ficlets">Ficlets</a></li> <li><a href="/wiki/GameDaily" title="GameDaily">GameDaily</a></li> <li><a href="/wiki/Gravity_(American_company)" title="Gravity (American company)">Gravity</a></li> <li><a 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