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Business communication with Gen Z - 2022 Report

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We took a&nbsp;closer look at&nbsp;Generation&nbsp;Z through that&nbsp;lens and&nbsp;set&nbsp;the&nbsp;guideposts to&nbsp;help your business connect with&nbsp;this young generation.</p> </div> <div class="u-w-full u-w-full b--u-pb-10 b--md:u-pb-12 b--lg:u-pb-20 u-relative u-hide-focus" data-controller="signup-form-with-anniversary-report" id="report"> <aside data-signup-form-with-anniversary-report-target="arrow"> <img class="u-hidden lg:u-block u-w-auto u-absolute t-anniversary-report__decor" src="/gen-z-communication/arrow.c3d12438be6547a7027bd4416da529aef74e069c944c8cb8b2b332f92991d258.svg" width="200" height="382" loading="lazy"> </aside> <div class="u-flex u-flex-row u-flex-wrap md:u-flex-nowrap u-shadow-2xl u-rounded-lg"> <!-- Report - cover --> <div class="u-basis-12 md:u-basis-5 t-anniversary-report__cover"> <img class="u-maxw-5 u-mx-auto b--u-pt-4 b--md:u-pt-6" src="/gen-z-communication/report_hua26a3d567ac459a983451f9e659a4636_154834_961x0_resize_q75_h2_catmullrom_3.038fc1bbfdd9e4ce0dc9e06ed630ff87470d5e77a3222d03276eb80ce56733ba.webp" alt="Generation Z Communication Trends Report - cover" width="448" height="422" loading="lazy" type="image/webp"> <div class="b--u-pt-2.5 b--md:u-pt-2 b--u-px-4 b--sm:u-px-10 b--md:u-px-6 b--u-pb-2 b--md:u-pb-6"> <p class="b--u-text-lg b--u-text-bold b--u-mb-1">Grab a report based on 20 years of&nbsp;experience and&nbsp;learn about:</p> <ul class="c-list v--tick b--u-text-base"> <li class="c-list__item b--u-mb-0.5">building strong customer relationships</li> <li class="c-list__item b--u-mb-0.5">navigating Gen Z’s values and beliefs</li> <li class="c-list__item b--u-mb-0">turning Gen Z visitors into customers</li> </ul> </div> </div> <div class="u-basis-12 md:u-basis-7 t-anniversary-report__form"> <div class="b--u-px-2.5 b--sm:u-px-12 b--md:u-px-8 b--lg:u-px-12 b--u-pt-6 b--u-pb-0 b--md:u-pb-6 b--lg:u-py-10"> 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from&nbsp;the&nbsp;report.</p> <a href="https://cdn.livechatinc.com/website/media/pdf/gen-z-communication-trends-report-2022.pdf" class="c-btn v--dark b--u-text-base b--u-text-bold u-w-full u-mx-auto b--u-mb-4 b--md:u-mb-0" target="_blank" data-controller="track" data-track-category="Gen Z Report" data-track-action="Download" data-action="track#send">Open now</a> </div> </div> </div> </div> </div> </section> <div class="o-container-xl b--u-mb-10 b--md:u-mb-12 b--lg:u-mb-16"> <h3 class="b--u-text-2xl u-text-center b--u-mb-6">Enriched with insights from:</h3> <div class="u-flex u-flex-row u-flex-wrap u-justify-evenly"> <a href="https://www.hubspot.com/" class="sm:u-basis-5 md:u-basis-3 lg:u-basis-2 b--u-mb-3 b--sm:u-mb-0" target="_blank" rel="noopener noreferer"> <img class="u-maxw-2" src="/gen-z-communication/hubspot_hu8bc81748d6426f8e61aade230b67194e_2209_320x0_resize_q75_h2_catmullrom_3.46b173bda759afbf11f88b0e67de5419f0add36e312013e2f13df75742e1b0b8.webp" alt="HubSpot logo" width="160" height="80" loading="lazy" type="image/webp"> </a> <a href="https://zapier.com/" class="u-basis-12 sm:u-basis-5 md:u-basis-3 lg:u-basis-2 b--u-mb-3 b--sm:u-mb-0" target="_blank" rel="noopener noreferer"> <img class="u-maxw-2" src="/gen-z-communication/zapier_hu716b68e7c09c410bfc87552db01a5fd3_1675_320x0_resize_q75_h2_catmullrom_3.d7e5102dd95b9febe04d0fc834c23762d41ce01da023e41cdb15f56c2da1d66f.webp" alt="Zapier logo" width="160" height="80" loading="lazy" type="image/webp"> </a> <a href="https://www.trustpilot.com/" class="u-basis-12 sm:u-basis-5 md:u-basis-3 lg:u-basis-2 b--u-mb-3 b--sm:u-mb-0" target="_blank" rel="noopener noreferer"> <img class="u-maxw-2" src="/gen-z-communication/trustpilot_hu09a788619d655415f8acc4883027bac5_1975_320x0_resize_q75_h2_catmullrom_3.da5eb0283443b8b00cc61d6a8baccedc4cbec9e607f293bde845796eaca1ea41.webp" alt="Trustpilot logo" width="160" height="80" loading="lazy" type="image/webp"> </a> <a href="https://www.klausapp.com/" class="u-basis-12 sm:u-basis-5 md:u-basis-3 lg:u-basis-2 b--u-mb-3 b--sm:u-mb-0" target="_blank" rel="noopener noreferer"> <img class="u-maxw-2" src="/gen-z-communication/klaus-logo_hu086abb458e2f8f687e8ea97353918f0e_3246_320x0_resize_q75_h2_catmullrom_3.f744e56f63a23218359d6c3695a5c27d1903f654726d7f00d26d43c21e9e9fa3.webp" alt="Klaus logo" width="160" height="80" loading="lazy" type="image/webp"> </a> <a href="https://www.bigcommerce.com/" class="u-basis-12 sm:u-basis-5 md:u-basis-3 lg:u-basis-2 b--u-mb-3 b--sm:u-mb-0" target="_blank" rel="noopener noreferer"> <img class="u-maxw-2" src="/gen-z-communication/bigcommerce_hu4e6ff0c970241de311eee274e721caae_2062_320x0_resize_q75_h2_catmullrom_3.4f404bba48325fbfa245a001ae4dff0dbb0d7f701bce3d44d26ea5f3d8c41c0f.webp" alt="BigCommerce logo" width="160" height="80" loading="lazy" type="image/webp"> </a> </div> </div> <aside> <div class="o-container u-flex u-items-end u-justify-between"> <img class="u-w-auto u-maxw-3 u-ml-0 b--u-mbn-0.5" src="/gen-z-communication/yummy-cake.3deb402de4def29625802f5b20cd0835bbf873ab8c93288b3ce2b24f3855cc8a.svg" width="206" height="197" loading="lazy"> <img class="u-w-auto u-maxw-3 u-mr-0 b--u-mbn-0.25" src="/gen-z-communication/happy-chat.2136b1f4560265418262b4469c3bdb6d6bee671a854c5b8ba1288e411fa8ad94.svg" width="170" height="158" loading="lazy"> </div> <div class="b--u-bg-orange-100 u-border-t-3 b--u-border-black-900 b--u-text-xl"> <div class="u-flex u-justify-start u-text-nowrap b--u-py-1"> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">We're 20</span> <span class="b--u-mx-1 b--md:u-mx-2">🎉</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">Just like Gen Zs</span> <span class="b--u-mx-1 b--md:u-mx-2">🎂</span> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">Here's a gift for you!</span> <span class="b--u-mx-1 b--md:u-mx-2">🎈</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">Celebration time</span> <span class="b--u-mx-1 b--md:u-mx-2">💃</span> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">We're 20</span> <span class="b--u-mx-1 b--md:u-mx-2">🕺</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">WOW</span> <span class="b--u-mx-1 b--md:u-mx-2">🥳</span> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">We're 20</span> <span class="b--u-mx-1 b--md:u-mx-2">🎉</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">Just like Gen Zs</span> <span class="b--u-mx-1 b--md:u-mx-2">🎂</span> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">Here's a gift for you!</span> <span class="b--u-mx-1 b--md:u-mx-2">🎈</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">Celebration time</span> <span class="b--u-mx-1 b--md:u-mx-2">💃</span> <span class="b--u-text-black-900 b--u-mx-1 b--md:u-mx-2">We're 20</span> <span class="b--u-mx-1 b--md:u-mx-2">🕺</span> <span class="b--u-text-orange-300 b--u-mx-1 b--md:u-mx-2">WOW</span> </div> </div> </aside> <section class="b--u-bg-black-900 b--u-pt-12 b--lg:u-pt-20 b--u-pb-8 b--md:u-pb-16"> <div class="o-container"> <h2 class="u-maxw-9 u-mx-auto b--u-text-black-75 b--u-text-4xl u-text-center b--u-mb-3 b--md:u-mb-8">Think you’ve got <br><span class="b--u-bg-orange-200 u-rounded b--u-px-1 u-text-black">Gen&nbsp;Z</span>&nbsp;figured out?</h2> <!-- video --> <div class="u-maxw-11 u-mx-auto"> <div class="c-video" data-controller="youtube" data-youtube-id="WCOnzBtusTY"> <button role="button" class="c-video__play v--minimalistic" data-action="click->youtube#play" data-youtube-target="play"></button> <div class="c-video__thumb" data-youtube-target="thumb"> <img class="u-rounded u-shadow-md" src="/gen-z-communication/campaign-video-poster_hu21fd5e7d3d4f005eade00a3f5ae835b8_269167_2048x0_resize_q75_h2_catmullrom.4346930b88467fbf61008ac4cc2f612cd680d91a65e2e36b410454334236037a.webp" width="1024" height="576" loading="eager" type="image/webp"> </div> <div class="c-video__embed" data-youtube-target="embed"></div> </div> </div> <!-- end of the video --> </div> </section> </div> <section class="b--u-bg-black-900 b--u-text-black-25 u-border-b b--u-border-black-600 b--u-py-8 "> <div class="o-container u-maxw-13 u-mx-auto"> <h2 class="b--u-text-lg u-text-center b--u-mb-6">Discover <a href="https://text.com/?utm_source=livechat.com&utm_medium=referral&utm_campaign=productbarfooter" target="_blank" class="b--u-text-bold c-link v--reset" data-controller="track" data-track-category="Product Bar" data-track-action="Clicked on Text" data-action="click->track#send">Text</a> products:</h2> <div class="o-columns v--four v--responsive"> <a href="https://www.chatbot.com/?utm_source=livechat.com&utm_medium=referral&utm_campaign=productbarfooter" target="_blank" rel="noopener" class="u-flex u-items-center c-link v--reset "> <div class="b--u-mr-3"> <svg width="72" height="72" fill="none" xmlns="http://www.w3.org/2000/svg"><g filter="url(#filter0_dd1)"><rect x="4" y="3" width="64" height="64" rx="10" fill="#fff"/></g><path d="M43.6 31.6v3a1.1 1.1 0 01-.6 1.1c-2.2 1-4.6 1.6-7 1.7-2.4 0-4.8-.6-7-1.7a1.1 1.1 0 01-.6-1v-3.1a.9.9 0 011.2-.8c2 .9 4.2 1.3 6.4 1.4 2.2 0 4.3-.5 6.4-1.4a.9.9 0 011.2.8z" fill="#06F"/><path d="M51.8 38.9a7.6 7.6 0 01-7.6 6.9H40L32 51v-5.2l8-5.2h4.2a2.4 2.4 0 002.4-2.1c.3-4 .2-8 0-12a2.2 2.2 0 00-2.1-2 138.9 138.9 0 00-17 0 2.2 2.2 0 00-2 2c-.4 4-.4 8-.1 12a2.4 2.4 0 002.4 2.1H32v5.2h-4.2a7.6 7.6 0 01-7.6-7 96 96 0 010-12.7 7.4 7.4 0 017-6.8 125 125 0 0117.6 0 7.4 7.4 0 017 6.8 96 96 0 010 12.8z" fill="#06F"/><defs><filter id="filter0_dd1" x="0" y="0" width="72" height="72" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset dy="1"/><feGaussianBlur stdDeviation="2"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="BackgroundImageFix" result="effect1_dropShadow"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset/><feGaussianBlur stdDeviation="1"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="effect1_dropShadow" result="effect2_dropShadow"/><feBlend in="SourceGraphic" in2="effect2_dropShadow" result="shape"/></filter></defs></svg> </div> <p class="b--u-text-sm u-mb-0 sm:u-maxw-2 b--u-ml-0.5"><span class="b--u-text-sm b--u-text-bold">ChatBot</span> <br><span style="opacity: .65;">Automate customer service with AI</span></p> </a> <a href="https://www.helpdesk.com/?utm_source=livechat.com&utm_medium=referral&utm_campaign=productbarfooter" target="_blank" rel="noopener" class="u-flex u-items-center c-link v--reset "> <div class="b--u-mr-3"> <svg width="72" height="72" fill="none" xmlns="http://www.w3.org/2000/svg"><g filter="url(#filter0_dd2)"><rect x="4" y="3" width="64" height="64" rx="10" fill="#fff"/></g><path d="M36 33.3l8.1-7.1H36c-2.9 0-5.8.1-8.5.3a2.2 2.2 0 00-2 2c-.2 1.7-.3 3.8-.3 6v1c0 2.2 0 4.3.2 6a2.2 2.2 0 002.1 2c5.7.4 11.3.4 17 0a2.2 2.2 0 002-2c.2-1.6.3-3.6.3-5.6l5.2-4.5v4.5l-.2 6a7.4 7.4 0 01-7 6.8 118.6 118.6 0 01-17.7 0 7.4 7.4 0 01-6.9-6.8 83 83 0 01-.2-6.3v-1.2l.2-6.3a7.4 7.4 0 017-6.8C30 21.1 33 21 36 21h16v5.2L36 40.1l-7.5-6.5 4-3.4 3.5 3z" fill="#2FC774"/><defs><filter id="filter0_dd2" x="0" y="0" width="72" height="72" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset dy="1"/><feGaussianBlur stdDeviation="2"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="BackgroundImageFix" result="effect1_dropShadow"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset/><feGaussianBlur stdDeviation="1"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="effect1_dropShadow" result="effect2_dropShadow"/><feBlend in="SourceGraphic" in2="effect2_dropShadow" result="shape"/></filter></defs></svg> </div> <p class="b--u-text-sm u-mb-0 sm:u-maxw-2 b--u-ml-0.5"><span class="b--u-text-sm b--u-text-bold">HelpDesk</span> <br><span style="opacity: .65;">Support customers with tickets</span></p> </a> <a href="https://www.knowledgebase.com/?utm_source=livechat.com&utm_medium=referral&utm_campaign=productbarfooter" target="_blank" rel="noopener" class="u-flex u-items-center c-link v--reset "> <div class="b--u-mr-3"> <svg width="72" height="72" fill="none" xmlns="http://www.w3.org/2000/svg"><g filter="url(#filter0_dd3)"><rect x="4" y="3" width="64" height="64" rx="10" fill="#fff"/></g><path d="M46.8 26.4V21h-.3c-4.4.2-8.1 3-10.4 5.4H36c-2.3-2.3-6-5.2-10.4-5.4h-.3v5.4H20v9.2l.2 6.3a7.4 7.4 0 007 6.8 125.1 125.1 0 0017.7 0 7.4 7.4 0 006.9-6.8l.2-6.3v-9.2h-5.2zm0 9.2c0 2 0 4.2-.2 5.9a2.2 2.2 0 01-2.1 2c-5.7.4-11.3.4-17 0a2.2 2.2 0 01-2-2 76 76 0 01-.3-6v-9.1c3.8.1 7.5 4.1 8.6 5.7l2.2 3 2.2-3c1.1-1.6 4.8-5.6 8.6-5.7v9.2z" fill="#9146FF"/><defs><filter id="filter0_dd3" x="0" y="0" width="72" height="72" filterUnits="userSpaceOnUse" color-interpolation-filters="sRGB"><feFlood flood-opacity="0" result="BackgroundImageFix"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset dy="1"/><feGaussianBlur stdDeviation="2"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="BackgroundImageFix" result="effect1_dropShadow"/><feColorMatrix in="SourceAlpha" values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 127 0"/><feOffset/><feGaussianBlur stdDeviation="1"/><feColorMatrix values="0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0.1 0"/><feBlend in2="effect1_dropShadow" result="effect2_dropShadow"/><feBlend in="SourceGraphic" in2="effect2_dropShadow" result="shape"/></filter></defs></svg> </div> <p class="b--u-text-sm u-mb-0 sm:u-maxw-2 b--u-ml-0.5"><span class="b--u-text-sm b--u-text-bold">KnowledgeBase</span> <br><span style="opacity: .65;">Guide and educate customers</span></p> </a> <a href="https://openwidget.com/?utm_source=livechat.com&utm_medium=referral&utm_campaign=productbarfooter" target="_blank" rel="noopener" class="u-flex u-items-center c-link v--reset "> <div class="b--u-mr-3"> <svg width="76" height="76" viewBox="0 0 76 76" fill="none" xmlns="http://www.w3.org/2000/svg"><g filter="url(#filter0_ddd_1770_3180)"><g clip-path="url(#clip0_1770_3180)"><rect x="6" y="6" width="64" height="64" rx="8" fill="#333333"/><rect x="6" y="6" width="64" height="64" fill="white"/><g clip-path="url(#clip1_1770_3180)"><mask id="mask0_1770_3180" style="mask-type:alpha" maskUnits="userSpaceOnUse" x="20" y="22" width="37" height="32"><path d="M38.0931 22.1982C41.4514 22.1982 44.9297 22.3204 48.0482 22.565C52.1262 22.9318 55.4845 26.1111 55.8444 30.3909L55.8865 31.1297L55.9301 32.0677C55.9732 33.0966 56.0166 35.4319 56.0602 39.0736L56.0377 40.2545C55.9933 42.3179 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10H13.9L11 4.8l-.2-.3c-.3-.4-.7.7-.7.7-.6 1.2 0 2.7.3 3l4 7.1a1.2 1.2 0 002-1.1l-1-1.8s0-.2.2-.2H17c.6 0 1.1-.5 1.1-1.1 0-.6-.5-1.2-1.1-1.2zm-5.3 1.6s.1.7-.5.7h-10a1.2 1.2 0 010-2.3h2.5c.5 0 .6-.2.6-.2l3.4-5.9v-.2l-1.2-2a1.2 1.2 0 012-1.1l.6.9.5-1a1.2 1.2 0 012 1.2L6.9 10l.1.1h2.8s1.6 0 1.9 1.6z" fill="currentColor"/></svg><a href="/app/livechat-for-iphone/" class="c-link v--reset b--u-text-xs b--u-ml-1">iOS</a></p> <p class="u-flex-1 u-basis-6 sm:u-basis-4 lg:u-basis-2 b--u-mb-3"><a href="/app/livechat-for-mac/" class="c-link v--reset b--u-text-xs u-flex u-items-center u-w-fit"><svg width="15" height="18" xmlns="http://www.w3.org/2000/svg"><g fill="currentColor" fill-rule="evenodd"><path d="M12.4 9.3c0-2.2 1.8-3.3 1.9-3.3a4.1 4.1 0 0 0-3.2-1.8c-1.4-.1-2.7.8-3.4.8-.7 0-1.8-.7-3-.7-1.4 0-2.8.8-3.6 2.2C-.5 9.2.7 13 2.2 15.3c.8 1 1.7 2.3 2.8 2.2 1.1 0 1.6-.7 3-.7 1.3 0 1.6.7 2.8.7 1.2 0 2-1 2.7-2.1.9-1.3 1.2-2.5 1.3-2.5 0 0-2.4-1-2.4-3.6zM10.2 2.8c.6-.7 1-1.8.9-2.8a4 4 0 0 0-2.6 1.3C7.9 2 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